KR20240049232A - Method, system and non-transitory computer-readable recording medium for providing information regarding products based on trends - Google Patents

Abstract

According to one aspect of the present invention, a method of providing information about a product based on a trend, comprising first trend information about a product associated with at least one influencer and at least one product sold in a market. Obtaining second trend information about products related to the brand, acquiring third trend information about products held by the user for sale, and common classification criteria defined based on the attributes of the product Accordingly, a method including providing at least one of the first trend information and the second trend information and the third trend information is provided.

Description

Method, system, and non-transitory computer-readable recording medium for providing information about products based on trends

The present invention relates to a method, system, and non-transitory computer-readable recording medium for providing information about products based on trends.

As the online market's share of the overall retail sales market is rapidly increasing, attempts are being made to apply various sales promotion techniques that have been used in the offline market to the online market. In particular, online, it is possible to utilize a vast amount of data about the activities of various participants such as sellers, buyers, and influencers related to products, including data about products, so we use this data to analyze trends about products that appear online. Interest in technology that uses the analysis results for marketing is increasing.

As an example of the prior art in this regard, the technology disclosed in Korean Patent Publication No. 2016-121132 can be cited as an example. According to this, when search information including products and product-related words is input, SNS (Social Network Service ) an SNS document collection unit that collects SNS documents corresponding to the search information by accessing; a topic modeling unit that generates multiple product topics by performing topic modeling on the SNS documents; and a topic analysis unit that identifies, visualizes, and provides topic trends by performing statistical analysis on the plurality of product topics. A social big data-based product trend and sales analysis device is provided.

However, according to the technologies introduced so far, including the above-mentioned conventional technologies, they are limited to simply providing statistical information about popular products or popular trends in social network services or online shopping malls, so you can sell your products in online shopping malls. There is a limitation in that it is difficult to provide more specific and practically helpful solutions to people who want to sell (i.e., sellers). For example, a solution that can help a seller make a decision about which of the products in stock is a product that matches a trend or which product needs to be supplemented to match a trend. It is an absence situation.

In particular, in the case of fashion products such as clothing, shoes, etc., not only are their names difficult to specify, but trends change faster than other types of products, so even if sellers have access to information about trends, they cannot sell them. Managing fashion products appropriately according to trends is not an easy task.

Accordingly, the present inventor(s), based on trends related to products that users hold for sale, trends related to products related to influencers and trends related to products related to brands sold in the market. We propose a technology that supports comparison and examination.

The purpose of the present invention is to solve all the problems of the prior art described above.

In addition, the present invention provides first trend information regarding products associated with at least one influencer, second trend information regarding products associated with at least one brand sold in the market, and the user. By acquiring at least two pieces of trend information among the third trend information about the product held for sale and providing the at least two pieces of trend information according to a common classification standard defined based on the properties of the product, the user can sell Another way is to support you to compare trends related to your own products with trends related to products related to influencers or trends related to products related to brands sold in the market. The purpose.

In addition, another purpose of the present invention is to provide two or more types of trend information in a form that can be compared with each other according to a common classification standard defined according to the attributes of the product.

A representative configuration of the present invention to achieve the above object is as follows.

According to one aspect of the present invention, a method of providing information about a product based on a trend, comprising first trend information about a product associated with at least one influencer, at least one product sold in the market. Obtaining at least two pieces of trend information among second trend information about products related to the brand and third trend information about products held by the user for sale, and defined based on the attributes of the product. A method is provided that includes providing the at least two pieces of trend information according to a common classification standard.

According to another aspect of the present invention, a system for providing information about products based on trends, comprising first trend information about products associated with at least one influencer, at least one product sold in the market. A trend management unit that acquires at least two trend information among second trend information about products related to the brand and third trend information about products held by the user for sale, and a definition based on the attributes of the product. A system including an information provision unit that provides the at least two types of trend information according to a common classification standard is provided.

In addition, another method for implementing the present invention, another system, and a non-transitory computer-readable recording medium for recording a computer program for executing the method are further provided.

According to the present invention, the trend regarding the product that the user holds for sale is compared with the trend regarding the product associated with the influencer or the trend regarding the product associated with the brand sold in the market. You can take a look.

In addition, according to the present invention, it is possible to provide two or more types of trend information in a form that can be compared with each other according to a common classification standard defined according to the attributes of the product.

Additionally, according to the present invention, it is possible to provide information that can be helpful in managing products held by users for sale in accordance with trends.

In addition, according to the present invention, it is possible to generate special exhibition content consisting of at least one product with attributes that match the trend among the products held by the user for sale, thereby promoting sales of the products held by the user. This can be accomplished in a timely manner.

1 is a diagram showing a schematic configuration of an entire system for providing information about products based on trends according to an embodiment of the present invention.
Figure 2 is a diagram illustrating in detail the internal configuration of a service provision system according to an embodiment of the present invention.
3 to 8 are diagrams illustrating trend information that can be provided by a service provision system according to an embodiment of the present invention.

The detailed description of the present invention described below refers to the accompanying drawings, which show by way of example specific embodiments in which the present invention may be practiced. These embodiments are described in sufficient detail to enable those skilled in the art to practice the invention. It should be understood that the various embodiments of the invention are different from one another but are not necessarily mutually exclusive. For example, specific shapes, structures and characteristics described herein may be implemented with changes from one embodiment to another without departing from the spirit and scope of the invention. Additionally, it should be understood that the location or arrangement of individual components within each embodiment may be changed without departing from the spirit and scope of the present invention. Accordingly, the detailed description described below is not to be taken in a limiting sense, and the scope of the present invention should be taken to encompass the scope claimed by the claims and all equivalents thereof. Like reference numbers in the drawings indicate identical or similar elements throughout various aspects.

Hereinafter, several preferred embodiments of the present invention will be described in detail with reference to the attached drawings in order to enable those skilled in the art to easily practice the present invention.

Configuration of the entire system

1 is a diagram showing a schematic configuration of an entire system for providing information about products based on trends according to an embodiment of the present invention.

As shown in FIG. 1, the entire system according to an embodiment of the present invention may include a communication network 100, a service provision system 200, and a device 300.

First, the communication network 100 according to an embodiment of the present invention can be configured regardless of communication mode, such as wired communication or wireless communication, and can be used as a local area network (LAN) or a metropolitan area network (MAN). ), and a wide area network (WAN). Preferably, the communication network 100 referred to in this specification may be the known Internet or World Wide Web (WWW). However, the communication network 100 is not necessarily limited thereto and may include at least a portion of a known wired or wireless data communication network, a known telephone network, or a known wired or wireless television communication network.

For example, the communication network 100 is a wireless data communication network, including Wi-Fi communication, WiFi-Direct communication, Long Term Evolution (LTE) communication, and Bluetooth communication (e.g., low-power Bluetooth (e.g., low-power Bluetooth). It may implement, at least in part, conventional communication methods such as BLE (Bluetooth Low Energy) communication, infrared communication, ultrasonic communication, etc.

Next, the service provision system 200 according to an embodiment of the present invention may perform communication with a device 300, which will be described later, through the communication network 100, and may select a product associated with at least one influencer. At least two of first trend information about, second trend information about products related to at least one brand sold in the market, and third trend information about products held by the user for sale. It can perform the function of acquiring trend information and providing at least the above two types of trend information according to common classification criteria defined based on product attributes.

The configuration and function of the service provision system 200 according to the present invention will be discussed in detail through the detailed description below. Meanwhile, although the service provision system 200 has been described as above, this description is illustrative, and at least some of the functions or components required for the service provision system 200 may be used as a device 300 or It will be apparent to those skilled in the art that it may be realized within an external system (not shown) or included in the device 300 or an external system (not shown).

Next, according to an embodiment of the present invention, the device 300 is a digital device including a function that allows communication after accessing the service provision system 200 through the communication network 100, such as a smartphone or tablet PC. Any portable digital device equipped with a memory means and equipped with a microprocessor and equipped with computing power, such as the like, can be adopted as the device 300 according to the present invention.

Meanwhile, according to an embodiment of the present invention, the device 300 may include an application to support a function according to the present invention in which information about a product is determined. Such applications may be downloaded from the service provision system 200 or an external application distribution server (not shown).

Configuration of service provision system

Below, we will look at the internal structure of the service provision system 200 and the function of each component, which performs important functions for implementing the present invention.

FIG. 2 is a diagram illustrating in detail the internal configuration of the service provision system 200 according to an embodiment of the present invention.

The service provision system 200 according to an embodiment of the present invention may be a digital device equipped with a memory means and a microprocessor to have computing capabilities. This service providing system 200 may be a server system. As shown in FIG. 2, the service provision system 200 may be configured to include a trend management unit 210, an information provision unit 220, a communication unit 230, and a control unit 240. According to one embodiment of the present invention, at least some of the trend management unit 210, information provision unit 220, communication unit 230, and control unit 240 may be program modules that communicate with an external system. These program modules may be included in the service provision system 200 in the form of an operating system, application program module, or other program module, and may be physically stored in various known storage devices. Additionally, these program modules may be stored in a remote memory device capable of communicating with the service provision system 200. Meanwhile, such program modules include, but are not limited to, routines, subroutines, programs, objects, components, data structures, etc. that perform specific tasks or execute specific abstract data types according to the present invention.

First, according to an embodiment of the present invention, the trend management unit 210 may obtain first trend information regarding a product associated with at least one influencer. Here, according to an embodiment of the present invention, the first trend information may be generated based on data obtained from a social network service (SNS).

Additionally, according to an embodiment of the present invention, the trend management unit 210 may obtain second trend information regarding products associated with at least one brand sold in the market. Here, according to an embodiment of the present invention, the second trend information may be generated based on data obtained from a market (such as an online shopping mall) where products of at least one brand are sold.

Additionally, according to an embodiment of the present invention, the trend management unit 210 may obtain third trend information regarding products held by the user for sale. Here, according to one embodiment of the present invention, the user can maintain information about products he or she is selling or plans to sell on the service provision system 200 according to the present invention, and the third trend information is provided to the user. It can be generated based on data obtained from products held for sale.

According to an embodiment of the present invention, the trend management unit 210 may acquire at least two types of trend information among the first trend information, second trend information, and third trend information described above, and, if necessary, from the above. All of the described first trend information, second trend information, and third trend information can be obtained.

Meanwhile, according to an embodiment of the present invention, the first trend information, second trend information, and third trend information described above may be generated according to a common classification standard defined based on product attributes. Here, according to an embodiment of the present invention, the attributes of the product may be specified based on tags or keywords derived as a result of analyzing at least one content (image, SNS post, product sales post, etc.) including the product. You can. Additionally, according to an embodiment of the present invention, the common classification criteria described above may be structured in a hierarchical structure including two or more layers.

Next, according to an embodiment of the present invention, the information provider 220 may provide at least two types of trend information obtained above according to a common classification standard defined based on product attributes.

Specifically, according to an embodiment of the present invention, first trend information and second trend information may be provided together, second trend information and third trend information may be provided together, and third trend information and first trend information may be provided together. Trend information can be provided together, and furthermore, first trend information, second trend information, and third trend information can all be provided together.

For example, the information provider 220 according to an embodiment of the present invention may provide at least one of first trend information and second trend information and third trend information. Furthermore, according to one embodiment of the present invention, the information provider 220 allows the user to search by comparing at least one trend information and third trend information among the first trend information and the second trend information according to a common classification standard. A user interface that supports this can be provided.

3 to 8 are diagrams illustrating trend information that can be provided by a service provision system according to an embodiment of the present invention.

First, referring to FIG. 3, the service provision system 200 according to an embodiment of the present invention provides various trend information on fashion products that are popular during a given period (for example, a week). A summary can be provided by category.

Continuing with reference to Figure 3, rankings, related hashtags, gender, Trend information regarding regions, changes in interest, etc. may be provided.

Next, referring to Figures 4 and 5, based on various data that can be obtained from content (images, etc.) posted about fashion products by influencers with influence or popularity above a certain level from external sources The first trend information generated may be provided. Here, external source refers to any type of platform or database that can obtain information about trends based on the daily lives, opinions, reactions, tendencies, etc. of multiple users disclosed online. can do. For example, the external source may include at least one social network service (SNS), public or private big data service, etc.

Continuing to refer to Figures 4 and 5, in generating first trend information for a specific category of fashion products (for example, T-shirts), information on the gender, region, number of followers, etc. of the referenced influencer is provided. may be provided (410), and information (thumbnails, links, etc.) (420) regarding influencers corresponding to specific attributes of the product or specific hashtags among these influencers may be selectively provided.

Continuing with reference to FIGS. 4 and 5, the attributes of the fashion product (Color, Fit, Print, Body length, Detail, Neckline, Texture) (Texture, etc.) Trend information 430 may be provided according to classification criteria defined for each. As will be described later, according to an embodiment of the present invention, the first trend information provided in FIGS. 4 and 5 is the second trend information provided in FIGS. 6 and 7 and the third trend information provided in FIG. 8 It can be provided according to common classification criteria.

Next, referring to FIGS. 6 and 7 , second trend information generated based on various data that can be obtained from a market (such as an online shopping mall) where fashion products of at least one brand are sold may be provided. Here, the market may refer to any type of platform or database (DB) where products can be traded, including an online shopping mall, shopping platform, price comparison platform, used trading platform, etc.

Continuing with reference to FIGS. 6 and 7, in generating second trend information for a specific category of fashion products (e.g., T-shirts), information on the ranking, discount proportion, price range, etc. of the referenced brands will be provided. Information (thumbnails, links, etc.) about sales pages of products corresponding to specific attributes or specific hashtags among fashion products corresponding to these brands may be selectively provided.

Continuing with reference to FIGS. 6 and 7, the attributes of the fashion product (Color, Fit, Print, Body length, Detail, Neckline, Texture) (Texture, etc.) Trend information may be provided for each according to the classification criteria defined for each. As will be described later, according to an embodiment of the present invention, the second trend information provided in FIGS. 6 and 7 is common with the first trend information provided in FIGS. 4 and 5 and the third trend information provided in FIG. 8. It can be provided according to classification criteria.

Next, referring to FIG. 8, third trend information generated based on various data that can be obtained from fashion products (pool or stock) held by the user for sale may be provided. there is. Here, according to an embodiment of the present invention, information about fashion products held by a user for sale may be stored in the service providing system 200 according to the present invention or an external server (not shown).

Continuing with reference to FIG. 8, in generating third trend information for a specific category of fashion products (e.g., T-shirts), information about products corresponding to specific attributes or specific hashtags among the referenced fashion products ( Thumbnails, links, etc.) 620 may be provided selectively.

Continuing with reference to Figure 8, the attributes of the fashion product owned by the user (Color, Fit, Print, Body length, Detail, Neckline) , texture, etc.), trend information 630 may be provided according to classification criteria defined for each. According to an embodiment of the present invention, the third trend information provided in FIG. 8 is classified according to a common classification standard with the first trend information provided in FIGS. 4 and 5 and the second trend information provided in FIGS. 6 and 7. can be provided. By doing this, users can receive information that can help them manage the products they have for sale in line with influencer trends or market trends.

For example, in the T-shirt products owned by users, the proportion of T-shirt products with color attributes of black, blue, and navy appears high (third trend information), but unlike T-shirt products that are frequently introduced by famous influencers, In T-shirt products, there is a high proportion of T-shirt products with color attributes of white, black, and gray (i.e., first trend information), and in T-shirt products frequently introduced by popular brands in the market, there is a high proportion of T-shirt products with color attributes of white, black, and gray. It can be assumed that a high proportion of T-shirt products with color attributes appears (i.e., second trend information). In this case, according to an embodiment of the present invention, the user can compare the third trend information provided as above with the first trend information and the second trend information, and thus determine the influencer trend or market trend. Make a decision to add a T-shirt product with matching white or gray color attributes to the T-shirt products you own, or make a decision to add a T-shirt product with a black color attribute that matches the current trend among the T-shirt products you own. It is possible to make a decision to mainly sell t-shirt products.

In the above embodiment, the embodiment in which the first trend information, the second trend information, and the third trend information are all provided together has been mainly described, but it should be noted that the embodiment according to the present invention is not necessarily limited to the above-mentioned examples. . That is, as described above, it should be noted that an embodiment in which only two of the first trend information, second trend information, and third trend information are provided together can be assumed.

Meanwhile, according to one embodiment of the present invention, the service provision system 200 can obtain a trend keyword specified from an external source (e.g., a social network service, an online shopping mall, etc.) and allow the user to sell it. It is possible to further perform the function of creating special exhibition content that includes at least one product that has attributes related to the above trend keyword among the products it owns.

Specifically, according to one embodiment of the present invention, the trend management unit 210 may specify a trend keyword based on information obtained from an external source.

According to one embodiment of the present invention, the above external source is a platform for obtaining information about market trends based on the daily lives, opinions, reactions, tendencies, etc. of a plurality of users disclosed online. ) or a database (DB). For example, according to one embodiment of the present invention, such external sources may include at least one social network service (SNS), public or private big data service, online shopping mall, etc.

For example, the trend management unit 210 according to an embodiment of the present invention may specify a trend keyword by referring to keywords that are frequently used at a predetermined level or more during a predetermined period from an external source.

For another example, the trend management unit 210 according to an embodiment of the present invention may specify trend keywords by referring to keywords used by influencers with a certain level of influence or higher from external sources.

For another example, the trend management unit 210 according to an embodiment of the present invention may specify trend keywords by referring to keywords used for products of a brand (influencer) whose sales volume is above a certain level from an external source. .

Additionally, according to one embodiment of the present invention, the information provider 220 may determine attributes associated with the trend keyword by analyzing the trend keyword obtained as above. And, according to one embodiment of the present invention, the information provider 220 refers to the attributes associated with trend keywords and the attributes of products held by the user for sale, thereby providing the product held for sale by the user. At least one product related to a trending keyword can be determined, and special exhibition content including at least one product thus determined can be created.

For example, it can be assumed that “linen plain jacket” is specified as a trend keyword frequently mentioned in social network services in the first week of November 2020. In this case, according to an embodiment of the present invention, a material attribute called "linen", a print/pattern attribute called "plain", and an item attribute called "jacket" can be determined as attributes associated with the trend keyword called "linen plain jacket". there is. And, according to an embodiment of the present invention, among the numerous fashion products held by the user for sale, at least one item having a material attribute of "linen", a print/pattern attribute of "plain fabric", or an item attribute of "jacket" Fashion products can be selected (filtered). And, according to an embodiment of the present invention, special exhibition content (e.g., online catalog or brochure, curated product introduction page, etc.) including at least one fashion product selected as a fashion product matching the trend keyword as described above. can be created. Here, according to an embodiment of the present invention, special exhibition content refers to various types of content that can be posted on online media such as social network services and online shopping malls, and includes at least one selected fashion product that matches a trend keyword. It should be understood as a concept that includes all types of content that can promote sales of fashion products.

Next, the communication unit 230 according to an embodiment of the present invention may perform a function that allows data to be transmitted and received from/to the trend management unit 210 and the information providing unit 220.

Lastly, the control unit 240 according to an embodiment of the present invention may perform a function of controlling the flow of data between the trend management unit 210, the information provision unit 220, and the communication unit 230. That is, the control unit 240 according to the present invention controls the data flow to/from the outside of the service provision system 200 or the data flow between each component of the service provision system 200, thereby controlling the trend management unit 210, information The provision unit 220 and the communication unit 230 can each be controlled to perform their own functions.

The embodiments according to the present invention described above can be implemented in the form of program instructions that can be executed through various computer components and recorded on a computer-readable recording medium. The computer-readable recording medium may include program instructions, data files, data structures, etc., singly or in combination. Program instructions recorded on the computer-readable recording medium may be specially designed and configured for the present invention, or may be known and usable by those skilled in the computer software field. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tapes, optical recording media such as CD-ROMs and DVDs, and magneto-optical media such as floptical disks. medium), and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, etc. Examples of program instructions include not only machine language code such as that created by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. A hardware device can be converted into one or more software modules to perform processing according to the invention and vice versa.

In the above, the present invention has been described in terms of specific details, such as specific components, and limited embodiments and drawings, but this is only provided to facilitate a more general understanding of the present invention, and the present invention is not limited to the above embodiments. Anyone with ordinary knowledge in the technical field to which the invention pertains can make various modifications and changes from this description.

Therefore, the spirit of the present invention should not be limited to the above-described embodiments, and the scope of the patent claims described below as well as all scopes equivalent to or equivalently changed from the scope of the claims are within the scope of the spirit of the present invention. It will be said to belong to

100: communication network
200: Service provision system
210: Trend Management Department
220: Information provision department
230: Department of Communications
240: control unit
300: device

Claims (5)

A method implemented in a system that provides information about products based on trends - the system includes a trend management unit and an information provision unit -
The trend management unit provides first trend information regarding products associated with at least one influencer, second trend information regarding products associated with at least one brand sold in the market, and users. Obtaining third-party trend information about products held for sale and
The information providing unit providing the third trend information according to classification criteria.
Including,
In the acquisition step, the first trend information is generated based on data acquired from a social network service (SNS), and the second trend information is generated from an online shopping mall where products of at least one brand are sold. It is created based on the acquired data,
The classification standard is a classification standard common to at least one of the first trend information and the second trend information,
The classification criteria are defined based on the attributes of the product and have a hierarchical structure that includes two or more layers,
The attributes of the product are specified based on tags or keywords derived by analyzing at least one content including the product,
In the provision step, providing a user interface that allows the user to search by comparing at least one of the first trend information and the second trend information and the third trend information according to the classification criteria. ,
method. According to paragraph 1,
A step where the trend management unit acquires a trend keyword specified from an external source, and
The information provider further includes the step of generating special exhibition content including at least one product having attributes associated with the trend keyword among products held by the user for sale.
method. A non-transitory computer-readable recording medium recording a computer program for executing the method according to claim 1. A system that provides information about products based on trends,
First trend information regarding products associated with at least one influencer, second trend information regarding products associated with at least one brand sold in the market, and information held by the user for sale A trend management department that acquires third-party trend information on existing products and
Information provision unit that provides the third trend information according to classification criteria
Including,
The trend management unit generates the first trend information based on data obtained from a social network service (SNS), and based on data obtained from an online shopping mall where products of at least one brand are sold. Generating the second trend information,
The classification standard is a classification standard common to at least one of the first trend information and the second trend information,
The classification criteria are defined based on the attributes of the product and have a hierarchical structure that includes two or more layers,
The attributes of the product are specified based on tags or keywords derived by analyzing at least one content including the product,
The information provider provides a user interface that allows the user to compare and inquire at least one of the first trend information and the second trend information and the third trend information according to the common classification criteria. doing,
system. According to paragraph 4,
The trend management unit acquires trend keywords specified from external sources,
The information provider generates special exhibition content including at least one product with attributes associated with the trend keyword among products held by the user for sale.
system.