KR20240041538A - Product advertising system and method using SNS - Google Patents

Abstract

A product advertising system and method using SNS are disclosed that encourage customers using a shopping mall to promote products being sold at the shopping mall through their SNS. For this purpose, when a user terminal accesses a shopping page containing product sales information, and a user terminal connected to the shopping page selects one SNS among one or more SNS included in the shopping page, the SNS selected by the user terminal Provides an advertising system for shopping mall products using SNS, including a shopping mall server that shares advertising content including promotional information and coupon information for the products. According to the present invention, since customers who access the shopping mall site are encouraged to share advertising content for products sold in the shopping mall through the customer's SNS, target advertising can be carried out targeting valid customers for the product and a viral marketing effect can be achieved. can be maximized.

Description

Product advertising system and method using SNS {Product advertising system and method using SNS}

The present invention relates to a product advertising system and method using SNS, and more specifically, to a product advertising system and method using SNS that induces customers using a shopping mall to promote products being sold in the shopping mall through their SNS. .

As network technology represented by the Internet develops, online services are being provided in various fields such as culture, shopping, entertainment, and marketing. Among them, online marketing first began as a form of unilaterally delivering information about a company or product to users through a homepage. Recently, as the use of social network services has increased rapidly, various types of marketing using social network services have been introduced. Marketing is being attempted.

The social network service is a service that supports relationships and communication with unspecified others online, and its use is increasing with the emergence of high-performance terminal devices such as smartphones and the construction of inexpensive networks such as Wi-Fi networks. The trend is rapidly increasing.

In particular, social network services allow each user to establish a direct 1:1 relationship and exchange information between social network service users, so there is a high possibility that users with similar interests will form relationships and form a community. , there is a high tendency to trust information shared between users.

In incorporating marketing into these social network services, it is expected that maximum marketing effect can be achieved by matching and providing marketing information that is of interest to each social network service user or multiple user groups and has a high potential for spread.

Meanwhile, as the social network service culture develops, the demand for low-cost, highly efficient viral marketing has increased.

However, in order to promote the shopping mall by sharing content directly on the user's social network service, the only way is for the current social network service user to log in directly and upload the content themselves. This is also not the content that the business owner wants, but rather the personal information of the social network service user. By sharing your opinion, there is no guarantee that positive content about the business will always be shared on social networking services.

In addition, the usage rate of social network services is gradually increasing, and various services related to social network services are being released. And the ownership rate of smartphones and tablet PCs is also increasing.

However, in order for social network service users to share online their experience of using a shopping mall or of products sold at a shopping mall, there is an inconvenience in that they have to log in directly to the social network service and write down the related experience in pictures and writing.

Therefore, the purpose of the present invention is to increase the advertising effect for products sold in shopping malls and shopping malls by encouraging them to share advertising content for shopping mall products with their SNS friends through social network services so that they can take advantage of the ability to quickly share information, which is an advantage of the Internet. The goal is to provide a product advertising system using SNS that can increase.

In addition, another purpose of the present invention is to encourage users who access the shopping mall's web page to check product information to share advertising content containing product information and coupon information that can be used for the product through SNS, thereby providing information on advertising. The goal is to provide a product advertising method using SNS that can alleviate resistance.

In order to achieve the object of the present invention described above, in one embodiment of the present invention, a user terminal accessing a shopping page containing sales information of a product, and a user terminal accessing the shopping page are connected to one or more devices included in the shopping page. When one of the SNS is selected, an advertising system for shopping mall products using SNS is provided, including a shopping mall server that shares advertising content including promotional information and coupon information for the product with the SNS selected by the user terminal.

In addition, in order to achieve another object of the present invention, in one embodiment of the present invention, an SNS selection step in which the user terminal accesses a shopping page containing product sales information and provides SNS selection information to the shopping mall server, and the shopping mall server An account information request step in which the server generates first URL information that can move to a first web page where account authentication information of SNS related to SNS selection information is entered according to SNS selection information received from the user terminal and provides the first URL information to the user terminal. and an account information input step in which the user terminal accesses the first web page and inputs SNS account authentication information, and the shopping mall server extracts promotional information and coupon information for products for each shopping page to generate advertising content. And, it provides an advertising system for shopping mall products using SNS, which includes an advertisement exposure step of sharing the advertising content on SNS.

According to the present invention, since customers accessing the shopping mall site are encouraged to share advertising content for products sold in the shopping mall through the customer's SNS, target advertising can be performed targeting valid customers for the product.

In addition, the present invention allows each user to establish a direct 1:1 relationship, exchange information between users, and share advertising content through a social network service that has a high tendency to trust information shared between users. Therefore, it is possible to alleviate resistance to confirmation of advertising content.

In addition, the present invention can provide SNS users with advertising content that is of interest to multiple SNS user groups and is likely to spread, thereby maximizing the viral marketing effect.

In addition, the present invention can contribute to improving sales of shopping malls by increasing user accessibility to products sold in shopping malls and increasing the recovery rate of coupons.

In addition, in the case of advertising activities through conventional social network services, it was difficult to effectively promote advertisements directly related to consumers, but the present invention selects actual consumers who access online shopping malls and check product information as parties to the advertising activity, Because the parties involved use SNS to promote the product to acquaintances with similar lifestyles, the advertising effect is superior compared to conventional advertising platforms.

Figure 1 is a block diagram for explaining an embodiment of a product advertising system using SNS according to the present invention.
Figure 2 is a configuration diagram to explain another embodiment of a product advertising system using SNS according to the present invention.
Figure 3 is a diagram showing a shopping page accessed by the user terminal of the present invention.
Figure 4 is a diagram showing a first web page for entering SNS account authentication information.
Figure 5 is a diagram showing a second web page for entering friend selection information.
Figure 6 is a block diagram for explaining a shopping mall server according to the present invention.
Figure 7 is a flowchart for explaining a product advertising method using SNS according to the present invention.

Hereinafter, an advertising system for shopping mall products (hereinafter abbreviated as 'shopping mall product advertising system') using a social network service according to preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

Figure 1 is a block diagram for explaining a shopping mall product advertising system according to the present invention, and Figure 2 is a configuration diagram for explaining another embodiment of a shopping mall product advertising system according to the present invention.

Referring to Figures 1 and 2, the shopping mall product advertising system according to the present invention includes a user terminal 100 that accesses a shopping page containing product sales information and inputs SNS selection information, and the user terminal 100 It includes a shopping mall server 200 that is connected through a wired or wireless communication network (hereinafter abbreviated as 'communication network') and shares advertising content on social network sites (SNS) selected by the user terminal 100, Optionally, it may further include an SNS server 300 that provides a social network service through SNS, and a friend terminal 400 that accesses the SNS to check advertising content.

Hereinafter, each component will be described in more detail with reference to the drawings.

Referring to Figures 1 and 2, the shopping mall product advertising system according to the present invention includes a user terminal 100.

The user terminal 100 connects to the shopping mall server 200 via the Internet to check a shopping page containing product sales information. For this purpose, it is connected to the shopping mall server 200 through a communication network.

The user terminal 100 receives individual identification number (ID) information from the user in order to register as a member of an online shopping mall that provides a shopping page, and the ID information is sent to the shopping mall server 200 through a communication network. send. At this time, the ID information may include one or more of the user's date of birth, the user's address, the user's phone number, and an ID and password for logging in. If necessary, the online shopping mall is configured so that login can be linked with a social networking site, so that you can log in through the SNS ID and password.

Figure 3 is a diagram showing a shopping page accessed by the user terminal 100 of the present invention. The user terminal 100 receives SNS selection information and account authentication information, which is selection information for one SNS icon 10 among a plurality of SNS icons 10 included in the shopping page, as shown in FIG. 3, and sends it to the shopping mall server ( 200).

Specifically, the user terminal 100 accesses a shopping page containing product sales information, provides SNS selection information to the shopping mall server 200, and receives first URL information from the shopping mall server 200 as shown in FIG. 4. is provided, accesses a first web page related to SNS selection information, and enters account authentication information through the first web page. Here, the first URL

The information refers to URL information that allows you to move to the first web page where you enter SNS account authentication information related to SNS selection information. In this way, when the first URL information is transmitted from the shopping mall server 200, the user terminal 100 outputs the first web page related to SNS selection information on the screen, receives account authentication information from the user, and receives account authentication information from the shopping mall server 200. ) and send it to

If necessary, the user terminal 100 logs in to the shopping mall site using an ID and password linked to the first SNS and then provides SNS selection information for selecting the first SNS to the shopping mall server 200 to authenticate the account. Do not access the first web page where you enter information. This is because login can also be processed on the first social network site through the ID and password linked to login.

Figure 5 is a diagram showing a second web page for entering friend selection information. The user terminal 100 receives SNS friend selection information and provides it to the shopping mall server 200.

Specifically, the user terminal 100 receives second URL information from the shopping mall server 200 as shown in FIG. 5, accesses a second web page containing advertising content, and selects an SNS friend to deliver the advertising content to the second URL. Enter through a web page.

Here, the second URL information refers to URL information that allows you to move to the second web page where you enter SNS friend selection information to deliver advertising content.

In addition, the user terminal 100 receives second URL information from the shopping mall server 200, connects to a second web page containing an SNS message with the advertising content, and sends the SNS message to an SNS friend through a personal messenger. is entered through the second web page.

At this time, when the user terminal 100 receives the first URL information from the shopping mall server 200, it outputs the first web page in a pop-up window or a web browser multi-tap.

In this way, the second web page can set SNS friend selection information to share advertising content through any one of the user's public timeline, the public friend's timeline, and the private friend's SNS message.

This user terminal 100 can access the shopping mall server 200 that provides the shopping mall site through a wireless communication network including a plurality of base stations, base station controllers, mobile communication exchanges, and WAP gateways, and a wired communication network such as the Internet. It refers to the means available, and wireless terminals and wired terminals can be used.

At this time, a smartphone, tablet PC, laptop computer, etc. can be used as a wireless terminal, and a desktop computer with an Internet access means, a smart TV, etc. can be used as a wired terminal.

Referring to Figures 1 and 2, the shopping mall product advertising system according to the present invention includes a shopping mall server 200.

The shopping mall server 200 provides a shopping mall site including a plurality of shopping pages containing product sales information, and the user terminal 100 that accesses the shopping page through the Internet uses one or more SNS included in the shopping page. When one of the SNS is selected, the user terminal 100 operates to share advertising content including promotional information and coupon information for products being sold through a shopping page on the selected SNS. Here, the promotional information includes URL information that can lead to the shopping page. At this time, the URL information includes a URL address or an image to which the URL address is linked.

Specifically, when the shopping mall server 200 receives SNS selection information from the user terminal 100 connected to the shopping page, the shopping mall server 200 can move to the first web page for entering account authentication information of the SNS related to the SNS selection information. First URL information is generated and provided to the user terminal 100.

In one embodiment, the shopping mall server 200 according to the present invention generates advertising content when account authentication information is received from the user terminal 100 that accesses the first web page, and sends the advertising content to the account authentication information. Automatically shares on SNS through login. At this time, sharing means sharing on the timeline of the user who provided account authentication information.

In another embodiment, the shopping mall server 200 according to the present invention generates advertising content when account authentication information is received from the user terminal 100 connected to the first web page, includes the advertising content, and selects SNS friends. Second URL information that can move to a second web page where information is input is generated and provided to the user terminal 100. At this time, shopping mall

When the server 200 receives SNS friend selection information from the user terminal 100 that accesses the second web page, it shares advertising content on the SNS friend's timeline. In other words, the shopping mall server 200 uploads the advertising content to the SNS server 300 so that the advertising content is launched on the timeline of the SNS friend matched with the SNS friend selection information.

In this way, the shopping mall server 200 allows the user to select an SNS with which to share advertising content and provides the selected SNS login page (first web page), allowing the user to log in to the SNS.

If necessary, when the SNS friend selection information and upload request signal input from the user terminal 100 are input, the second web page provides a social network site instead of providing the SNS friend selection information to the shopping mall server 200. It may be configured to provide SNS friend selection information and advertising content to the SNS server 300. At this time, the SNS server 300 uploads the advertising content so that the advertising content is launched on the timeline of the SNS friend matched with the SNS friend selection information. In this way, when the user terminal 100 directly uploads advertising content and SNS friend selection information to the SNS server through a second web page containing a specific content URL, the corresponding SNS server 300 uploads the advertising content and SNS friend selection information Since the transmitted content URL is stored, the shopping mall server 200 can detect the contents of the inflow path by checking the content URL stored in the SNS server 300.

Additionally, the shopping mall server 200 may be configured to pay a promotion completion reward to the account of the user terminal 100 that selects SNS so that advertising content is shared on SNS. This is to encourage users who access the shopping page through compensation to actively share advertising content related to the shopping page on their own timeline or the timeline of their SNS friends.

In one embodiment, the shopping mall server 200 according to the present invention shares advertising content on the SNS selected by the user terminal 100 when an SNS selection signal is input from the user terminal 100 that accesses the shopping page after the login process. And a promotion completion reward is paid to the account of the user terminal 100.

In another embodiment, when an SNS friend selection signal is input from the user terminal 100 after the login process and SNS selection process are completed, the shopping mall server 200 according to the present invention selects the time of the SNS friend selected by the user terminal 100. Advertising content is shared on Line or an SNS friend's personal messenger, and a promotion completion reward is paid to the account of the user terminal (100).

[0051] Meanwhile, it is desirable to limit the use of the promotion completion reward to only products included in the advertising content.

This is to maximize the sharing of advertising content on SNS by allowing the use of a dedicated discount coupon for each product. In other words, if the discount coupon provided as a reward for completion of promotion can be used for various products sold at an online shopping mall, after the user first shares the advertising content on his or her SNS friend's timeline, before using the coupon paid as a reward. The likelihood of additional sharing of advertising content decreases. On the other hand, if the discount coupon provided as a promotion completion reward can only be used for specific products sold at an online shopping mall, the user may post advertising content on his or her SNS friend's timeline to obtain a discount coupon for a specific product that the user is likely to purchase. It will be shared continuously.

In addition, the shopping mall server 200 may be configured to pay coupon use compensation to the account of the user terminal 100 that shared coupon information used to purchase a product on SNS. Specifically, the shopping mall server 200 generates coupon information containing identification information related to the account of the user who provided the SNS selection signal through the user terminal 100. And the shopping mall server (20

0) When the coupon information is used to purchase a product sold through an online shopping mall, the coupon information is analyzed to extract identification information, and compensation is paid to the account matching the identification information. At this time, as a reward for using the coupon, you can receive points or discount coupons equivalent to a certain percentage of the products purchased by your SNS friend.

6 is a block diagram for explaining the shopping mall server 200 according to the present invention.

Referring to FIG. 6, the shopping mall server 200 according to the present invention includes a storage unit 210, an authentication information request unit 220, a friend information request unit 230, an advertising content creation unit 240, and It is comprised of a content sharing unit 250 and a control unit 260.

The storage unit 210 includes a promotional information DB containing promotional information for products for each shopping page, and a coupon information DB in which coupon information for products is stored.

The authentication information request unit 220 generates first URL information that can be used to move to a first web page where SNS account authentication information related to SNS selection information is input.

The friend information request unit 230 generates second URL information that can be used to move to a second web page where SNS friend selection information to deliver an SNS message containing advertising content is input.

[0058] The advertising content creation unit 240 generates advertising content by extracting promotional information and coupon information for products for each shopping page from the storage unit 210.

The content sharing unit 250 shares advertising content with SNS friends designated by SNS friend selection information, and shares advertising content with SNS selected by the user. At this time, if the SNS friend selection information is not entered from the user terminal, the advertising content is shared on the user's timeline, and if the SNS friend selection information is entered, the advertisement is posted on the SNS friend's timeline.

Share content.

The control unit 260 is connected to the storage unit 210, the authentication information request unit 220, the friend information request unit 230, the advertising content creation unit 240, and the content sharing unit 250, respectively. It is the configuration that controls the configuration.

Specifically, when SNS selection information is received from the user terminal 100 connected to the shopping page, the control unit 260 generates the first URL information and provides the authentication information request unit 220 to the user terminal 100. Control. And the control unit 260 generates the advertising content when account authentication information is received from the user terminal 100 that accesses the first web page and provides the advertising content creation unit 240 to the friend information request unit 230. Control. In addition, the control unit 260 controls the friend information request unit 230 to generate the second URL information and provide it to the user terminal 100, and sends SNS friends from the user terminal 100 connected to the second web page. When selection information is received, the content sharing unit 250 is controlled to share the advertising content with SNS friends.

If necessary, the shopping mall server 200 may be configured to further include a compensation management unit 270 connected to the control unit 260. This reward management unit 270 is configured to manage promotion completion rewards and coupon use rewards, and provides promotion completion rewards to the account of the user terminal 100 that selects SNS so that advertising content is shared on SNS. And, when the coupon information shared on SNS is used to purchase a product being sold at an online shopping mall provided by the shopping mall server 200, the compensation management unit pays coupon usage compensation to the account of the user who shared the coupon information through SMS.

Referring to FIG. 2, the shopping mall product advertising system according to the present invention includes an SNS server 300.

The SNS server 300 is connected to the user terminal 100 and the shopping mall server 200 through a communication network to provide social network services. When account authentication information and advertising content are provided from the shopping mall server 200, the account is registered. Share advertising content on your timeline.

Specifically, the SNS server 300 receives account authentication information, processes user authentication, and delivers the personal message shared by the shopping mall server 200 to the SNS friend.

Additionally, when SNS friend selection information and advertising content are provided from the shopping mall server 200, the SNS server 300 shares the advertising content on the SNS friend's timeline.

In addition, when SNS friend selection information and advertising content are provided from the user terminal 100, the SNS server 300 shares the advertising content on the SNS friend's timeline.

And the SNS server 300 provides the advertising content to the friend's terminal 400 when the SNS friend with whom the advertising content has been shared accesses SNS after authenticating the connection through the friend's terminal 400.

Referring to FIG. 2, the shopping mall product advertising system according to the present invention includes a friend terminal 400.

The friend's terminal 400 is a terminal of an SNS friend connected to the SNS server 300 through a communication network so that the SNS friend can use social network services. It accesses the SNS server 300 to view advertising content shared on the timeline. Confirm.

Additionally, the friend terminal 400 can access the shopping page through the URL information included in the promotional information of the advertising content, receive coupon information and a purchase request signal from the SNS friend, and transmit them to the shopping mall server 200. In other words, the SNS friend accesses the shopping page through the friend terminal 400 and uses coupon information to purchase the product at a discounted price.

This friend terminal 400 uses SNS and a shopping mall server 200 that provides a shopping mall site through a wireless communication network including a plurality of base stations, base station controllers, mobile communication exchanges, and WAP gateways, and a wired communication network such as the Internet. It refers to a means of accessing the provided SNS server 300, and wireless terminals and wired terminals can be used.

At this time, a smartphone, tablet PC, laptop computer, etc. can be used as a wireless terminal, and a desktop computer with an Internet access means, a smart TV, etc. can be used as a wired terminal.

Figure 7 is a flowchart for explaining a method for advertising shopping mall products according to the present invention.

Referring to Figure 7, the shopping mall product advertising method according to the present invention includes an SNS selection step (S100), an account information request step (S200), an account information input step (S300), and an advertisement exposure step (S400). , Optionally, it may further include a shared reward payment step, a reward use step, and a purchase reward payment step.

The SNS selection step (S100) is a step in which the user terminal 100 accesses a shopping page containing product sales information and provides SNS selection information to the shopping mall server 200, where the user selects a plurality of SNS displayed on the shopping page. Among them, the SNS with which you want to share advertising content is selected and information about it is provided to the shopping mall server 200.

In the account information request step (S200), the shopping mall server 200 can move to a first web page where the account authentication information of the SNS related to the SNS selection information is entered according to the SNS selection information received from the user terminal 100. In the step of generating first URL information and providing it to the user terminal 100, the shopping mall server 200 provides the user terminal 100 with a login page where the user can enter the SNS ID and password to log in to the SNS. do.

The account information input step (S300) is a step in which the user terminal 100 accesses the first web page and inputs SNS account authentication information. The user enters an ID and password on the login page provided by the shopping mall server 200. After entering, click the Start (Complete) button.

The advertisement exposure step (S400) is a step in which the shopping mall server 200 extracts promotional information and coupon information for products for each shopping page to generate advertising content, and shares the advertising content on SNS, including an account information input step. When login to SNS is completed, the shopping mall server 200 shares advertising content to the SNS through the user's account. In this step (S400), the shopping mall server 200 may share an SNS message with advertising content to the SNS friend through a personal messenger according to the SNS friend selection information received from the user terminal 100.

If necessary, a friend information request step (S350) may be further included between the account information input step and the advertisement exposure step. The friend information request step (S350) is a second web page where the shopping mall server 200 inputs SNS friend selection information to deliver the SNS message containing the advertising content according to the account authentication information received from the user terminal 100. roy

Second URL information that can be used is generated and provided to the user terminal 100.

In the sharing compensation payment step, the shopping mall server 200 pays a promotion completion reward to the user in order to compensate for the user's sharing of the advertising content on SNS. At this time, the promotion completion reward is paid by paying points or coupons to the account of the user who signed up as a member of the online shopping mall, or by transmitting the coupon to the user terminal 100.

In the coupon use step, when the user purchases a product at an online site provided by the shopping mall server 200 using the coupon received as a reward for completing the promotion, the shopping mall server 200 uses the coupon and processes it. Additionally, in the coupon use step, when an SNS friend purchases a product at an online site provided by the shopping mall server 200 using a coupon included in advertising content, the shopping mall server 200 uses the coupon and processes it.

In the purchase compensation payment step, when the SNS friend who has shared the advertising content through SNS completes the use of the coupon through the coupon use step, the shopping mall server 200 pays the purchase compensation to the user who shared the advertising content on SNS. . At this time, the purchase compensation is paid by paying points or coupons to the account of the user who has registered as a member of the online shopping mall, or by transmitting the coupon to the user terminal 100.

Although the present invention has been described above with reference to preferred embodiments, those skilled in the art may modify and change the present invention in various ways without departing from the spirit and scope of the present invention as set forth in the following patent claims. You will understand that it is possible.

100: user terminal 200: shopping mall server
210: storage unit 220: authentication information request unit
230: Friend information request unit 240: Advertising content creation unit
250: content sharing unit 260: control unit
300: SNS server 400: Friend terminal

Claims (2)

A user terminal accessing a shopping page containing product sales information; and
When the user terminal connected to the shopping page selects one SNS among one or more SNS included in the shopping page, the shopping mall shares advertising content including promotional information and coupon information for the product on the SNS selected by the user terminal. Includes servers;
The shopping mall server is a product advertising system using SNS, characterized in that the promotion completion reward is paid to the account of the user terminal that selects the SNS so that the advertising content is shared on the SNS.
SNS selection step in which the user terminal accesses a shopping page containing product sales information and provides SNS selection information to the shopping mall server;
The shopping mall server generates first URL information that can be moved to a first web page where account authentication information of SNS related to SNS selection information is entered according to SNS selection information received from the user terminal and provides account information to the user terminal. Request stage;
An account information input step in which the user terminal accesses the first web page and inputs SNS account authentication information; and
An advertising exposure step in which the shopping mall server extracts promotional information and coupon information for products for each shopping page to generate advertising content, and shares the advertising content on SNS;
Between the account information input step and the advertisement exposure step, the shopping mall server may move to a second web page to input SNS friend selection information to deliver the SNS message containing the advertising content according to the account authentication information received from the user terminal. A product advertising method using SNS, characterized in that it further includes a friend information request step of generating second URL information and providing it to the user terminal.