KR20230174862A - How to create promotional materials that make customized presentations easy - Google Patents

Abstract

The present invention relates to a method of producing promotional materials that can produce customized presentations integrating design and multimedia according to professional planning and design concepts suitable for the purpose and direction of promotion on the Internet in an easier, faster, and simpler manner. The promotional material production server of the promotional material production system includes a storage unit that stores promotional material sources and a control unit that produces promotional materials, and the control unit further includes a promotional material classification module, a plan creation module, a promotional material search module, a promotional material integration module, and a control module.
The promotional material classification module classifies promotional material sources required for production according to the purpose of promotion and industry, and the plan creation module creates a promotional material plan. The promotional material search module searches promotional material sources in the storage unit, and the promotional material integration module combines promotional material sources used to produce promotional materials. The control module controls each module and provides a screen for selection and settings necessary for creating promotional materials on the user terminal.

Description

{How to create promotional materials that make customized presentations easy}

The present invention relates to a method of producing promotional material that can easily produce customized presentations. More specifically, it relates to a customized presentation that integrates design and multimedia according to professional planning and design concepts suitable for the purpose and direction of promotion on the Internet. It is about a system and production method for producing promotional materials through the Internet that produce them more easily, quickly, and in a simple way.

In an era of infinite competition, it is no exaggeration to say that the life of a company lies in marketing. A variety of media such as newspapers, print, and broadcasting are used to highlight a company's image and promote its products.

The production of promotional materials for these companies is largely divided into video production, brochures containing a simple corporate image, or promotional CD-ROM titles. Video promotional materials have a long production period and the production process is difficult, so small and medium-sized businesses prefer PowerPoint presentation promotional materials, which have a relatively short production period and are easy to produce, rather than video promotional materials.

In general, there are cases where presentation production is done custom-made by requesting an external presentation production company, and there are cases where the presentation is produced internally within the company.

In the case of requesting an external presentation production company to produce a presentation, there were problems in that the production cost was high, there was a risk of corporate information such as technology development information being leaked, and the recycling of the produced presentation was poor.

On the other hand, when creating presentations within a company, most presentations are made in a uniform and simple form that excludes professional planning and design concepts, making it difficult to satisfy the aesthetics of promotional materials and requiring familiarity with various programs to create presentations. There was a problem.

The present invention was made to solve these problems, and is an Internet technology that creates customized presentations that integrate design and multimedia according to professional planning and design concepts that fit the purpose and direction of promotion on the Internet in an easier, faster, and simpler way. The technical task is to provide a promotional material production system through .

In addition, the present invention provides a method of producing promotional materials through the Internet that allows for easier, faster, and more convenient production of customized presentations that integrate design and multimedia according to professional planning and design concepts that suit the purpose and direction of promotion on the Internet. This is another technical task.

As discussed above, according to the system for producing promotional material through the Internet according to the present invention, it is possible to easily and quickly produce a customized presentation that integrates design and multimedia according to professional planning and design concept suitable for the purpose and direction of publicity in a simple way. It is effective in providing a system for producing promotional material through the Internet.

In addition, according to the method of producing promotional materials through the Internet according to the present invention, it is possible to set different prices according to quality when producing customized promotional materials, which has the effect of producing effective promotional materials while reducing costs.

In addition, according to the method of producing promotional materials through the Internet according to the present invention, it is possible to produce promotional materials by applying advanced technology in the field of content design even without specialized knowledge.

The promotional material production server of the promotional material production system through the Internet of the present invention for achieving the above purpose includes a storage unit that stores promotional material sources and a control unit that produces promotional materials, and the control unit includes a promotional material classification module, a plan creation module, It includes a promotional material search module, promotional material integration module, and control module.

The promotional materials classification module classifies the promotional material sources needed to produce promotional materials according to the purpose of promotion and industry, and the plan creation module creates a promotional material plan. The promotional material search module searches promotional material sources in the storage unit, and the promotional material integration module combines promotional material sources used to produce promotional materials. The control module controls each module and provides a screen for selection and settings necessary for producing promotional materials using the user terminal.

In a preferred embodiment of the present invention, the production of promotional material further includes a billing module that adds or subtracts the price of the promotional material source selected in real time and presents it to the user terminal.

The storage unit includes a plan database in which promotional product plans are stored, a design database in which promotional product design sources such as graphics and images are stored, a multimedia database in which multimedia sources such as 3D animation, video, and sound are stored, and promotional materials generated in the control unit. It includes an integrated promotional material database where user information is stored and a user database where user information is stored.

Preferably, the plans stored in the plan database are classified and stored into business briefings, investment briefings, management strategies, corporate promotions, new products, and vision declarations depending on the purpose of the promotional materials, and are classified into architecture/construction, IT/computers, and electronics depending on the industry. It is classified and stored as /communication, finance/banking, and other/general commemorative events.

In one embodiment of the present invention, the plan creation module includes a plan volume control unit that adjusts the volume of the plan according to the ratio of the introduction, body, and conclusion of the plan, and creates, adds, and deletes items of the introduction, body, and conclusion of the plan. It further includes a plan item creation unit.

In a method of producing promotional material to achieve another object of the present invention, the promotional material production server provides a project selection screen classified according to promotional purpose to the user terminal and sets the project selected by the user terminal (step 1).

Next, the industry selection of the promotional material is received from the user terminal, a plurality of plans corresponding to the selected industry are provided to the user terminal, and the plans selected by the user terminal are set as the project plan or the plan creation value is received from the user terminal. After receiving it, write a plan and set it as a plan for the project (step 2).

Once the project plan is set, the intro and design concept of the project are set (step 3), and promotional content, graphics, and multimedia are set for each item of the plan (step 4).

Finally, the projects created in the first to fourth steps are integrated to create integrated promotional material and stored in a predetermined storage unit 20 (step 5).

In one embodiment of the present invention, when writing a plan in the second stage, a screen is provided for setting the ratio and items of the introduction, main body, and conclusion of the plan, and the ratio and items of the introduction, main body, and conclusion are displayed from the user terminal. Create a plan by receiving the setting values for the item. At this time, the user can create, add, and delete items in the plan.

The design concept established in the third step is composed of the first page of the project, the overall background layout, and ending sets.

The graphics and multimedia setting in the fourth step receives a search request from the user terminal, searches the design database and multimedia database, provides graphic charts, graphics sources, and multimedia sources, and receives the user terminal's selection to Integrate selected graphic and multimedia sources with promotional content. Promotional material sources used to produce the promotional material are provided at differentiated prices according to frequency of use or quality, and the cost of the promotional material source selected by the user terminal is calculated in real time at each step and presented to the user terminal.

The integrated promotional material created through the first to fourth steps includes link information and content for each source of promotional material selected and used to produce the promotional material.

The purpose, features and advantages of the present invention can be more easily understood by referring to the accompanying drawings and the following detailed description.

Preferred embodiments of the invention include embodiments such as computer systems and computer program products programmed to execute the methods of the invention. According to an embodiment of the computer system, the set of instructions for executing the method resides in one or more memories, and the set of instructions is stored in a storage medium, such as a hard disk, until required by the computer system. It can be saved as .

1 is a configuration diagram of a promotional material production system according to an embodiment of the present invention. Referring to Figure 1, the promotional material production system includes a number of terminals (1a, 1b, ..., 1n), a promotional material production server (2), and an electronic payment system (3).

A plurality of user terminals (1a, 1b, ..., 1n) are connected to the promotional material production server (2) through the Internet network and request the promotional material production server (2) to produce promotional materials.

The promotional material production server (2) stores promotional material production sources such as planning information, design sources, and multimedia sources according to the project type and industry of the promotional material, and generates promotional materials corresponding to the promotional material production request of the user terminal (1). Extract and integrate water production sources to create an integrated presentation promotional material.

The electronic payment system (3) is connected to the promotional material production server (2) and supports payment for promotional material production costs on the user terminal (1).

Figure 2 is a block diagram of a promotional material production server (2) according to an embodiment of the present invention. Referring to Figure 2, promotional material production server

(2) includes a control unit 10 for producing promotional materials and a storage unit 20 for storing promotional material sources, and the control unit 10 includes a promotional material classification module 11, a plan creation module 12, and a promotional material search module. (13), promotional material integration module (14) and control module

(15) is further included.

The promotional materials classification module (11) classifies promotional materials sources such as plans, designs, and multimedia required for producing promotional materials according to the purpose of promotion and industry, and the plan creation module (12) uses the user terminal (1) to set a plan suitable for the project. ) change or create a new plan in response to the request.

The promotional material search module 13 receives a promotional material source selection and search request from the user terminal 1 and searches the promotional material source in the storage unit 20, and the promotional material integration module 14 receives a promotional material production request from the user terminal 1. Combines multiple promotional material sources that are selected and set in response. And the control module 15 controls each module, provides a screen on which selections and settings necessary for producing promotional materials can be made to the user terminal 1, and receives the selections and settings of the user terminal 1.

In a preferred embodiment of the present invention, the control unit 10 further includes a charging module 16 that adds or subtracts the price of the promotional material source selected in each step of promotional material production in real time and presents it to the user terminal 1.

The storage unit 20 includes a plan database 21 in which plans for promotional materials are stored, a design database 22 in which design sources for promotional materials such as graphics and images are stored, and a multimedia database in which multimedia sources such as 3D animation, video, and sound are stored. It includes (23) and an integrated promotional material database (24) in which promotional materials generated by the control unit (10) are stored according to the settings of the user terminal (1), and a user database (25) in which user information is stored.

In a preferred embodiment, the plans stored in the plan database 21 can be classified and stored into business briefings, investment briefings, management strategies, corporate promotions, new products, and vision declarations depending on the purpose of the promotional materials, and may be classified into architectural/vision declarations depending on the industry. It can be classified and stored as construction, IT/computer, electronics/communication, finance/banking, and other/general commemorative events.

In a modified embodiment of this embodiment, the plan creation module 12 includes a plan volume control unit (not shown) that adjusts the amount of the project according to the ratio of the introduction, body, and conclusion of the plan, and the introduction, body, and conclusion of the plan. It further includes a plan item creation unit (not shown) that creates, adds, and deletes conclusion items.

Figure 3 is a flowchart of producing promotional material according to the present invention, Figure 4 is a flowchart of setting a plan for the project of Figure 3, and Figure 5 is a flowchart of creating promotional content of Figure 3.

Referring to FIG. 3, the promotional material production sequence is as follows: the promotional material production server 2 provides a project selection screen to the user terminal 1 to select a project classified according to the purpose of promoting the promotional material, and the user terminal 1 Set up the project selected by (step 1).

Next, the selection of the industry of the promotional material is received from the user terminal (1), a plurality of plans corresponding to the selected industry are provided to the user terminal (1), and the plan selected by the user terminal is set as the plan of the project, The values required to create a plan are received from the user terminal 1, a plan is created, and the plan is set as the plan for the project (second step).

If the second step is described in more detail with reference to FIG. 4, first, the industry selected by the user terminal 1 is received (20), the plan corresponding to the selected industry is searched in the plan database 21, and the user terminal It is presented as (1) (S22).

Next, the presented plan is selected by the user terminal 1 (S24, S26) and set as a plan for the project, or the plan creation value is received by the user terminal 1 and a new plan is created correspondingly. (S24, S25) to set it as a plan for the above project.

The plan creation (S25) presents a screen where you can set the ratio and items of the introduction, body, and conclusion of the plan using the user terminal (1), and sets the ratio and items of the introduction, body, and conclusion from the user terminal (1). The value is received and a new plan corresponding thereto is created in the plan creation module 12.

In one embodiment of the present invention, the plan item creation unit (not shown) of the plan creation module 12 adds, deletes, and creates items selected from the user terminal 1 as items of the plan. The items of the plan presented as (1) on the user terminal include, for example, a company overview (overview, history, organization chart, etc.) in the introduction, business introduction (business field, product introduction, core strategy, etc.) in the body, and future directions in the conclusion. It can be (promotion plan, future direction, vision, etc.).

Referring again to FIG. 3, after the project plan is set, the design of the project is set (third step). Set animation sources for various photos or logos suitable for the intro of the project, copy text, or title content, and receive a design concept search request from the user terminal (1) to set the overall design of the project. By searching the design database 22, a number of design concepts consisting of the project's first page, overall background layout, and ending sets are provided to the user terminal 1, and a selection of the user terminal 1 is received. Establish the design concept of the project.

Next, set promotional content, graphics, and multimedia for each item in the plan (step 4). If the fourth step is explained in more detail with reference to FIG. 5, first, a screen for editing the intro content or logo of the project is presented to the user terminal 1, and the intro content is edited (S40) to display the third Apply the intro settings set in step. Next, plan items are selected (S41) and promotional content for each item is edited (S42). At this time, if there is a graphic and multimedia search request (S43) from the user terminal (1), the search request is received, the design database and the multimedia database are searched (S44), and the graphic source and multimedia source are presented, and the user terminal (1) Integrate the selected graphics and multimedia sources with promotional content (S45). The steps (S41 to S46) are repeated until the promotional content creation is completed (S46).

Referring again to FIG. 3, the projects created in steps 1 to 4 are integrated to create integrated promotional material and stored in a predetermined storage unit 20 (step 5). The promotional material integration module 14 combines the link information and promotional content of each promotional material source to create an integrated promotional material and stores the generated integrated promotional material in the integrated promotional material database 24. The integrated promotional material stored in this way can be downloaded and sent as a message at the request of the user terminal (1).

Job transfers, presentations can be made, and edits can be made.

In another embodiment of the present invention, when registering as a member by accessing the promotional material production server (2) through the user terminal (1), the promotional material production server (2) sends membership level information selected by the user to the user terminal ( 1) It is possible to classify the membership level and provide differentiated information according to the membership level. For example, the member's level is set to general member and special member targeting small and medium-sized businesses, and the special member is provided with promotional material information produced in accordance with the company's seniority by receiving the special member's company information. Promotional material information provided according to the company's age provides business plan promotional material information to companies within 2 years of establishment, and business strategy promotional material information to companies within 2 to 3 years. In addition, vision strategy promotional information is provided to companies within 3 to 5 years, investment information promotional material information is provided to companies within 5 to 7 years, and corporate image promotional material information is provided to companies within 7 to 10 years. to provide. Promotional material information provided corresponding to each year is prepared in advance and stored in the integrated promotional material database 24, and is selected by a special member and sent to the special member.

By modifying the above promotional material information to the desired content, you can easily produce promotional materials necessary for the company's annual leave. However, since the promotional material information required for the company's annual leave may be different depending on the company in question, it is possible to select the promotional material information for each annual leave at the same time.

Figure 6 is an example screen for creating promotional materials according to an embodiment of the present invention.

Referring to FIG. 6, the promotional material production screen 6 includes a project selection unit 6a, a plan setting unit 6b, a design setting unit 6c, and a promotional content creation unit 6d.

The project selection unit 6a classifies and presents the types of projects from the promotional material production server 2 to the user terminal 1 into business briefings, investment briefings, management strategies, corporate promotions, new products, and vision declarations, and presents them to the user. The terminal (1) allows you to select a project type suitable for the purpose of the promotional material.

When a project type is selected by the user terminal (1), the plan setting unit (6b) presents industry selection so that a plan for each industry can be set for the selected project, and upon receiving industry selection information from the user terminal (1), The promotional material search module 12 searches the plan database 21 for the selected industry and provides a plurality of plans to the user terminal 1.

In addition, the plan setting unit (6b) includes a plan selection unit (a1) through which a plan can be selected from among the searched plans, and a plan preparation unit (a2) through which setting values for creating a new plan can be input, at the user terminal (1). ), and the plan selected from the plan selection unit (a1) or the plan generated by the plan setting value received from the plan preparation unit (a2) is set as the plan of the project.

The values received through the plan writing unit (a2) include ratio setting values and items for the introduction, body, and conclusion of the plan, and the overall project volume in the plan volume control unit (not shown) of the plan creation module 13. Set as a ratio to the introduction, body, and conclusion of the plan. Then, the plan item creation unit (not shown) of the plan creation module 13 adds, deletes, and creates items selected from the user terminal 1 as plan items. The items of the plan presented as (1) on the user terminal include a company overview (overview, history, organization chart, etc.) in the introduction, business introduction (business field, product introduction, core strategy, etc.) in the body, and future directions (promotion plan) in the conclusion. , future direction, vision, etc.).

When the plan is set in the plan setting unit (6b), the design setting unit (6c) allows you to set the intro setting unit (b1) and the design concept of the project so that you can set the intro of the project suitable for the purpose and industry of the promotional material. The design concept setting part (b2) is presented.

Through the intro setting unit b1, the user terminal 1 receives selections for creating logos, copy text or titles for promotional materials, various photos suitable for content, and intro animation sources.

The design concept setting unit (b2) searches the design database (22) in response to the design concept search request from the user terminal (1) and sets the first page of the project, the overall background layout, and ending sets to the user terminal (1). It provides a number of design concepts consisting of and sets the design concept selected in the user terminal (1) as the design of the project. It is desirable that the intro source and multiple design concepts presented above be sorted by price or number of views.

Next, the promotional content creation unit 6d edits the promotional content for each project plan item and sets various graph charts, graphic sources, and multimedia. More specifically, the content or logo of the intro is input into the intro setting window (c1), the content set in the intro setting section (b1) is applied, and the promotional content for each item of the plan is edited in the item table (c2). When you select an item in the plan, you can edit the selected item in the edit window (c3).

In addition, a graphics and multimedia search request from the user terminal (1) is received through the graphics and multimedia search window (c4) and searched in the multimedia database (23), and the searched graphics and multimedia sources are provided to the user terminal (1). .

Graphics and multimedia sources provided to the user terminal 1 include graphic charts (e.g., diagrams, graphs, tables, etc.), graphic sources (e.g., photos, 3D images, icons, etc.), and multimedia (e.g., For example, sound, video, animation, etc.), etc., are selected by an input means such as a mouse of the user terminal 1 and moved and placed in the editing window (c 3), and are integrated into the promotional material by the promotional material integration module 14. At this time, the link information of the promotional material source used in the promotional material production step and the promotional content are integrated.

Promotional material sources presented at each stage of the screen (6) are presented at differentiated prices according to the frequency of use or quality, and the promotional material source cost reflecting the selection of the user terminal (1) in real time is calculated and sent to the user terminal (1). It is presented.

Preferably, it is desirable to link a payment system that supports the purchase decision at the point when the promotional material is completed and a payment system that allows the purchase decision at each stage. This can be sufficiently configured by applying a normal electronic payment system, so in the present invention, Not mentioned.

The present invention above is not limited to the embodiments described above, and various modifications and changes may be made by those skilled in the art, which are included in the spirit and scope of the present invention defined in the appended claims.

Claims (13)

A promotional material production server connected to a plurality of user terminals through an Internet network, comprising: a storage unit that stores promotional material sources; and a control unit that produces promotional materials; Includes, and the control unit,
A promotional materials classification module that classifies promotional material sources required for producing promotional materials according to the purpose of promotion and industry; a plan creation module that generates a plan for the promotional product;
a promotional material search module that searches for promotional material sources in the storage unit;
a promotional material integration module that combines promotional material sources used to produce the promotional material;
a billing module that adds or subtracts in real time the price of the promotional material source selected for producing the promotional material and presents it; and
a control module that controls each of the modules and provides a screen for selection and settings necessary for producing promotional materials to the user terminal;
A system for producing promotional materials through the Internet, including: The method of claim 1, wherein the storage unit
A plan database where promotional product plans are stored;
A design database storing design sources of promotional materials such as graphics and images;
A multimedia database storing multimedia sources such as 3D animation, video, and sound; an integrated promotional material database in which promotional materials generated by the control unit are stored; and
User database where user information is stored; A system for producing promotional materials through the Internet, including: According to claim 2,
The plan stored in the plan database is
A promotional material production system via the Internet that is categorized and stored into business briefings, investment briefings, management strategies, corporate promotions, new products, and vision declarations depending on the purpose of the promotional materials. According to claim 2,
The plan stored in the plan database is
A promotional materials production system via the Internet that is categorized and stored according to industry into architecture/construction, IT/computer, electronics/communication, finance/banking, and other/general commemorative events. The method of claim 1, wherein the plan creation module
a plan volume control unit that adjusts the volume according to the ratio of the introduction, body, and conclusion of the plan; a plan item creation unit that creates, adds, and deletes introduction, body, and conclusion items of the plan; A system for producing promotional material through the Internet, further comprising: A method of producing promotional material on a promotional material production server where multiple user terminals are connected via the Internet, wherein the promotional material production server provides a project selection screen classified according to the purpose of promoting the promotional material to the user terminal.
A first step of setting the project selected by the user terminal;
Receives the selection of the industry of promotional material from the user terminal, provides a plurality of plans corresponding to the selected industry to the user terminal, sets the plan selected by the user terminal as the plan of the project, or generates a plan creation value from the user terminal. A second step of receiving and writing a plan for the project;
The third step is to set the design, which sets the intro and design concept of the project;
A fourth step of creating promotional content, setting promotional content, graphics, and multimedia for each item of the plan; And the projects created in the first to fourth steps are integrated to create integrated promotional materials and stored in a predetermined storage unit.
Step 5: Save;
A method of producing promotional material through the Internet, including. The method of claim 6, wherein the second step is:
A method of producing promotional material through the Internet, which provides a screen for setting the ratio and items of the introduction, body, and conclusion of the plan, and generates a plan by receiving setting values for the ratio and items of the introduction, body, and conclusion from the user terminal. According to claim 7,
A method of producing promotional materials through the Internet that allows users to create, add, and delete items in the plan. According to claim 6,
The design concept of the third stage is
A method of producing promotional material through the Internet, consisting of the first page of the above project, the overall background layout, and three endings. According to claim 6,
The graphics and multimedia settings in the fourth step are
Receiving a search request from the user terminal, searching the multimedia database to provide graphic charts, graphic sources and multimedia, and receiving a selection from the user terminal to integrate the selected graphic charts, graphic sources and multimedia into the promotional content. How to create promotional material through the Internet. The method of any one of claims 6 to 10,
A method of producing promotional material through the Internet that provides the promotional material sources used in the first to fourth steps at a differentiated price according to the frequency of use or quality. The method of claim 6, wherein in the fifth step
The integrated promotional material is a method of producing promotional material through the Internet including link information and content for each source of promotional material used. According to claim 6,
A method of producing promotional material through the Internet that calculates the cost of the promotional material source selected by the user terminal in real time at each step.