KR20230164781A - Virtual sense reflecting system and method for xr (mixed reality) experience based commodity marketing - Google Patents

Abstract

The present invention relates to a virtual sense provision system for product marketing based on XR (extended reality) experience, and collects at least one store information among store structure, area for each item, brightness of lighting, color of lighting, floor tile type, and interior. Store information collection department, user information collection department that collects user name, gender, age, address, payment method and purchase history information, nutritional information, packaging information, product weight information, consumer review evaluation information, A product information collection unit that collects expiration date information, a tactile data collection unit that collects roughness data and friction data of the structures in the store and the sold products, and a user terminal 3 preset using the collected store information and product information. It is characterized by comprising a store space implementation unit that implements a store structure and sales items in a 3D virtual space, and a tactile sensation providing unit that actually delivers tactile data of the sales product selected by the user to the user's fingertips.

Description

Virtual sense provision system and method for product marketing based on XR (extended reality) experience {VIRTUAL SENSE REFLECTING SYSTEM AND METHOD FOR XR (MIXED REALITY) EXPERIENCE BASED COMMODITY MARKETING}

The present invention relates to a system for providing user sensations, and more specifically, to a virtual XR (extended reality) experience-based product marketing system that receives product information from the user and receives virtual sensations for the input product through a wearable device. It relates to a sensory provision system and method.

Extended Reality (XR: eXtended Reality) goes beyond virtual reality (VR), augmented reality (AR), and mixed reality (MR) technologies to provide hyper-realism, high immersion, and interaction between virtual and real spaces based on virtual sensory sensors. It is a technology that provides a sense of space and can express virtual space as a real space.

In general, commercial transactions require an intermediate process to distribute products from companies to consumers, and require a large number of sales-related employees to understand customer demand and space for storage, display, and sales of products. However, because this method of commerce has regional, time, and spatial constraints, more requirements are required to satisfy both consumers and sellers. In order to overcome this, in recent years, selling and purchasing products using the Internet has been gradually developed as a means to simplify the distribution process, provide products at lower prices to consumers, and save sales space and labor costs to sellers. The number is increasing.

However, due to the nature of selling products over the Internet, consumers cannot directly touch or try on the products, and since they only check through photos before purchasing, there are issues with size, color and gloss that are different from the photos, and food products such as fruit, which can cause problems for consumers. The number of returns and refund requests is increasing compared to existing offline stores due to problems such as the inability to directly check freshness because only representative photos are displayed, not the fruits being received.

Therefore, there is a need for research and development on marketing methods that provide users with visual and tactile information about the product at the same time so that they can judge the characteristics of the product to be sold as similar to the actual product as possible.

Korean Patent No. 10-0399537

The purpose of the present invention is to provide consumers with the same visual effect as offline shopping in online shopping in a virtual space by filming the offline store space and providing the same interior in a three-dimensional space.

In addition, by collecting packaging information and unpacking images of products sold offline and providing unpacking images of the products in virtual space, consumers can check the contents without damaging the products and reduce the damage rate of sold products. There is a purpose.

In addition, by collecting tactile data of sold items and providing tactile data to a terminal where consumers can print out tactile data, it reduces the return rate of items with a high tactile ratio among purchase factors such as towels, clothing, blankets, and pillows. There is a purpose.

A virtual sense providing system for product marketing based on XR (extended reality) experience according to an embodiment of the present invention includes at least one of store structure, area for each item, brightness of lighting, color of lighting, floor tile shape, and interior. Store information collection department that collects information, user information collection department that collects user name, gender, age, address, payment method, and purchase history information, nutritional information, packaging information, product weight information, and consumer reviews of products sold in the store A product information collection unit that collects evaluation information and expiration date information, a tactile data collection unit that collects roughness data and friction data of structures in the store and the sold items, and a user pre-set using the collected store information and product information. It may include a store space implementation unit that implements the store structure and items for sale in a three-dimensional virtual space within the terminal, and a tactile sensation providing unit that actually delivers tactile data of the item for sale selected by the user to the user's fingertips.

In addition, the product information collection unit further collects video data on the content of the sold product by taking video of the contents of the sold product packaged in plastic or paper, with the plastic or paper removed, and collects video data on the product to be purchased by the user. In the case of this food or beverage, information on at least one of the following items can be collected: storage method, cooking video, recommended intake amount, and precautions when consuming the item.

In addition, the store space creation unit implements a 3D virtual object for sale including packaging and contents so that the contents are unpacked using image data of the contents of the sale item, and stores the implemented 3D virtual object for sale in 3 It can be created in a three-dimensional virtual space.

In addition, the tactile data collection unit collects roughness data by scanning the surface roughness of the surface of the entire structure in the store, the surface of all sold items, and the surface of the contents of the packaged goods using a preset non-contact surface measurement sensor, and collects roughness data using a preset non-contact surface measurement sensor. A friction coefficient measuring device can be used to measure the static friction coefficient of the surface of the entire structure in the store, the surface of the entire product for sale, and the surface of the contents of the packaged product.

In addition, the tactile sensation providing unit includes a tactile data storage unit that stores the roughness data collected in response to the sold product, and a tactile data application unit that applies the roughness data corresponding to the surface of the product object created in the three-dimensional virtual space. Part, a tactile data transmitting unit that transmits the stored roughness data corresponding to a preset area of the product object in the three-dimensional virtual space selected by the user, and a preset tactile sensation that receives the roughness data transmitted from the tactile data transmitting unit. The output device may include a tactile data output unit that outputs a three-dimensional virtual surface tactile sensation.

According to the present invention, by filming an offline store space and providing the same interior in a three-dimensional space, it is possible to provide consumers with the same visual effect as offline shopping in online shopping in a virtual space.

In addition, by collecting packaging information and unpacking images of sold products offline and providing unpacking images of the products in virtual space, consumers can check the contents without damaging the products and reduce the damage rate of sold products. there is.

In addition, by collecting tactile data of sold items and providing tactile data to a terminal where consumers can output tactile data, the return rate of items with a high tactile ratio among purchase factors such as towels, clothing, blankets, and pillows can be reduced. You can.

Figure 1 is a block diagram of a system for providing virtual sensations for product marketing based on XR (extended reality) experience according to an embodiment of the present invention.
Figure 2 is a diagram showing an intermediate block diagram of a system for providing virtual sensations for product marketing based on XR (extended reality) experience according to an embodiment of the present invention.

Specific details, including the problem to be solved by the present invention, the means for solving the problem, and the effect of the invention, are included in the examples and drawings described below. The advantages and features of the present invention and methods for achieving them will become clear by referring to the embodiments described in detail below along with the accompanying drawings.

The scope of the present invention is not limited to the embodiments described below, and various modifications can be made by those skilled in the art without departing from the technical gist of the present invention.

Hereinafter, the present inventor's system for providing virtual sensations for product marketing based on XR (extended reality) experience will be described in detail with reference to the attached FIGS. 1 and 2.

First, Figure 1 is a block diagram of a virtual sense providing system for product marketing based on XR (extended reality) experience according to an embodiment of the present invention, and Figure 2 is a block diagram of an XR (extended reality) experience-based product marketing system according to an embodiment of the present invention. (Extended reality) This is a diagram showing an intermediate block diagram of a virtual sense provision system for experience-based product marketing.

Referring to Figure 1, the system for providing virtual senses for product marketing based on XR (extended reality) experience according to an embodiment of the present invention includes a store information collection unit 110, a user information collection unit 120, and product information collection. It may include a unit 130, a tactile data collection unit 140, a store space creation unit 150, a virtual shopping unit 160, and a tactile sensation providing unit 170.

The store information collection unit 110 may collect at least one or more store structure information among store structure, area for each item, brightness of lighting, lighting color, floor tile type, and interior.

Here, the store structure information includes distance information including distance information between walls and floors or floors and ceilings in an offline store using a preset user terminal capable of taking video, area information, structure information, and sales divided by item. All structural information of an offline store can be collected, including product sales area, lighting location, lighting brightness, lighting color, floor tile shape, ceiling tile shape, wall tile shape, and detailed interior structure.

At this time, distance information and area information, including the distance between walls and floors or floors within the store, are measured using a ToF camera provided in the user terminal, but the exact measurement condition is that no structures or goods are provided in the store. When photographing in an unoccupied state, the most accurate measurement result information is calculated, and the collected information can be transmitted to the store space creation unit 150.

Meanwhile, the preset user terminal refers to a terminal capable of video shooting, video output, and wireless communication, such as an HMD (Head Mounted Display), smartphone, or tablet PC. Depending on the type of information collected, a ToF camera, etc. is connected as described above. This can be prepared.

In addition, the store information collection unit 110 uses the preset user terminal to collect areas divided by product category, wall tile or wallpaper pattern, ceiling shape, ceiling pattern, ceiling tile shape, floor pattern, floor material, and floor. The tile shape, lighting position, lighting color, lighting brightness, and other interior details can be photographed and transmitted to the store space creation unit 150.

The user information collection unit 120 may collect user name, gender, age, address, payment method, and purchase history information.

Here, the means for collecting the user information may be through an online membership registration process for using the store and paying for goods.

The product information collection unit 130 may collect nutrient information, packaging information, product weight information, consumer review evaluation information, and expiration date information of products sold in the store.

Here, nutritional information of the sold product may be provided from the manufacturer of the sold product if the sold product is a food or beverage.

At this time, detailed information on the sold product may be further collected from the manufacturer, at least one of the following: storage method, cooking video, recommended intake amount, and precautions when consuming the product.

In addition, the packaging information is collected by videotaping the contents of products packaged in multiple layers or multiple layers of packaging using vinyl or paper and processing them into video data of the contents of the products for sale by gradually removing the packaging. can do.

For example, when the product information collection unit 130 collects product information of box-type snacks, it may collect nutrient information, total weight information, expiration date information, and packaging information of the box-type snacks received from the manufacturer.

More similarly, the outer shape of the box-shaped confectionery from the manufacturer is made of a rectangular paper material measuring 30 cm wide, 20 cm long, and 7 cm high, and the individually packaged confectionery after dismantling the box contains ingredient information such as polypropylene. Information on the individual packaging size of 8 cm in width, 6 cm in height, and 0.8 cm in height and information on the total number of individually packaged snacks included in the single box can be provided to the product information collection unit 130.

In addition, information on the actual size of the snack consisting of a round pie with a diameter of 5 cm and a height of 0.5 cm in the individual wrapper, and information on the total quantity of actual snacks provided in the individual wrapper can be collected.

At this time, price information obtained by dividing the weight information of the box-shaped snack from the price information of the box-shaped snack to calculate the price per gram of the box-shaped snack can be further calculated.

That is, in the case of packaged goods, images of the unpacking process and contents are collected until the actual contents are released, and product information including the size and weight of the package or contents can be collected.

Meanwhile, if the sold product is a product that may deteriorate due to external environment (temperature, humidity, etc.) after purchase, the storage method of the product can be further collected from the manufacturer of the sold product.

In addition, if the product sold is a product to be consumed after cooking, such as fresh food, cooking video data using the product is collected, and if the product is a product to be consumed by humans regardless of cooking, the product is collected once from the manufacturer of the product. Information related to intake of at least one of the recommended intake amount, recommended daily intake amount, and precautions for intake can be collected from the manufacturer or external sources.

At this time, the precautions for ingestion include precautions for inedible contents such as vinyl or preservatives containing the packaging material of the product, and at the same time, additional food information that may cause side effects when consumed with the food can be collected. .

In addition, by collecting information on allergenic substances contained in the sold products, it is possible to prevent consumption by consumers who are allergic to the substances.

The tactile data collection unit 140 may collect roughness data and friction data of the structure within the store and the surface of the product for sale.

More specifically, the tactile data collection unit 140 uses a non-contact surface measurement sensor to scan the surface roughness of the entire structure surface in the store, the surface of the sold product, and the surface of the contents inside the packaged product to generate three-dimensional surface roughness data. It can be collected.

Here, the non-contact surface measurement sensor may refer to a device that measures the roughness of the surface of a target object and converts it into data, such as a tactile sensor, a roughness meter, or a 3D non-contact 3D scanner.

Using this, the tactile data collection unit 140 collects the outer surface of all products sold in the store, the surface of the packaged product, the surface of the individually wrapped package within the packaged product, and the surface of the contents of the individually packaged package. And roughness data of walls and floors within the store can be collected.

In addition, for items that require detailed roughness data, such as blankets, pillows, clothing, and furniture, in addition to items made of general packaging materials, finer roughness data can be collected using a non-contact surface measurement sensor or a contact tactile sensor.

Meanwhile, the roughness data can measure the static friction coefficient and average friction coefficient of the entire surface of the structure in the store, the surface of all sold products, and the surface of the contents of the packaged product using a preset friction coefficient measuring device.

Here, the preset friction coefficient measuring device may refer to a surface friction measuring device such as a friction coefficient measuring device, a friction feel measuring device, or a friction/wear measuring device that measures the static friction coefficient by touching the surface of a preset object.

Through this, the outer surface of all products sold in the store, the surface of the packaged product, the surface of the individually wrapped package within the packaged product, the surface of the contents of the individually packaged package, and the static friction coefficient of the contents can be collected. .

The store space creation unit 150 uses the store information collected by the store information collection unit 110 and the product information collected by the product information collection unit 130 to create a three-dimensional virtual space within a preset user terminal. You can create store structure and sales items.

More specifically, the store space creation unit 150 uses the image data collected by the store information collection unit 110 to create the store structure, area for each item, stand shape, and brightness of lighting in a three-dimensional virtual space. , a store structure that reflects the store information in a three-dimensional virtual space displayed through the user terminal by reflecting the collected store video data such as lighting color, floor tile shape or pattern, wall tile shape or wall pattern, and ceiling shape. can be created.

In addition, the store space creation unit 150 uses the product image data collected by the product information collection unit 130 to create a product object on a shelf, which is a space where products are located in the three-dimensional virtual space, and A process for unpacking the product object and a content object may be further provided.

Meanwhile, store information modeling and product object modeling created within the 3D virtual space can be prepared by receiving modeling data worked from outside.

Here, when creating the product object in the three-dimensional space, it is initially created as a product object including the entire packaging, but when the user selects the product object once more using an input device connected to the user terminal, the packaging is dismantled. An alarm can be displayed on the screen asking whether or not to use the device.

At this time, if the user selects to dismantle the packaging, an image of the product object with the outer packaging disassembled may be generated.

Additionally, in the case of a product object that has been repackaged inside, whether the packaging has been dismantled may be continuously displayed to the user until an image of the contents is displayed, thereby providing the user with a model of the product object in which the packaging has been further dismantled.

The virtual shopping unit 160 allows the user to use the user terminal to move in a store space created within a three-dimensional virtual space, check detailed information on sold items, add to the shopping cart, remove from the shopping cart, purchase, and gift to other users. can be performed.

Here, movement means movement within the 3D virtual space store, and confirmation of detailed information of the product for sale includes the price, weight, nutrient information, and per gram of the product, which are data collected by the product information collection unit 130. This may mean checking detailed information such as price.

On the other hand, if the user wants to check the contents of the packaged product object in the three-dimensional virtual space created by the store space creation unit 150, the user performs a preset motion to unpack the contents of the packaged product. and contents can be checked.

At this time, the user can use an input device linked to a preset user terminal to select whether or not to unpack the selected item in the three-dimensional virtual space to perform the unpacking process and check the contents of the item.

In addition, reviews and evaluation scores written by other users for items sold in a 3D virtual space can be viewed and used as a reference for purchasing the items sold, and the user can write a review for the items sold for which the user has a purchase history. and evaluation scores can be given.

Here, when the user writes a review and gives an evaluation score, photos and text of the product for sale may be included.

Additionally, when inputting text, text input can be performed using a user terminal or an input device connected to the user terminal.

The tactile sensation providing unit 170 may transmit tactile data of the product for sale selected by the user to the user's actual fingertips.

Here, the process of delivering tactile data to the user using the tactile sensation providing unit 170 involves the user selecting a product object in a three-dimensional virtual space through the user terminal and selecting the tactile data of the product object. Thus, the tactile data can be provided to a preset tactile output device linked to the user terminal.

At this time, the preset tactile output device is a device that is connected to the user terminal and outputs tactile data of the product object by positioning the user's actual fingers or palm, and is a device that delivers positional information and force to muscles and joints. (Force Feedback) If the surface structure of a device or object is minute, it may refer to a Vibrotactile Feedback device that transmits vibration to the skin.

In addition, tactile output devices that output tactile data to the user include devices that output rough tactile sensations, such as vibrotactile output devices, pin-type vibrotactile output devices, and haptic electronic board-based tactile output devices, and friction tactile transmitters that output frictional tactile sensations. Additional devices, etc. may be used.

Here, the tactile sensation providing unit 170 will be described in more detail with reference to FIG. 2.

Referring to FIG. 2, the tactile data collection unit 170 includes a tactile data storage unit 171, a tactile data application unit 172, a tactile data transmission unit 173, and a tactile data output unit 174. You can.

The tactile data storage unit 171 may store the roughness data and friction data collected by the tactile data collection unit 140.

More specifically, the tactile data storage unit 171 stores roughness data collected using a device that converts the roughness of the surface of a target object into data corresponding to a product for sale, and roughness data and friction data corresponding to the name of the target object. You can save it.

At this time, the roughness data and friction data may mean static friction coefficient and average friction coefficient values measured from the entire structure surface and sold items in the store.

For example, in the process of converting the roughness and friction coefficient of the mug surface into data, the roughness data and friction data for the outer surface of the handle, the inner surface of the handle, the inner surface of the mug, the outer surface and the bottom surface of the mug and the above The roughness data and friction data corresponding to the detailed name of each mug can be stored in correspondence.

The tactile data application unit 172 transmits the roughness data and the friction data corresponding to the surface of the product object created in the three-dimensional virtual space to a preset tactile transmission device to provide tactile data corresponding to the data values. It can be applied.

More specifically, the roughness data and friction data from the actual items collected through the tactile data collection unit 170 are stored in the tactile data storage unit 171 for all collected data, such as each side or internal packaging of the collected actual items. Roughness data and friction data can be stored to correspond to the face, and roughness data corresponding to each face or internal packaging can be applied to the product object created in the three-dimensional virtual space.

For example, when the product object created in the three-dimensional virtual space is a mug, the roughness data and friction collected from the actual mug are applied to the outer surface of the handle of the objectified mug, the inner surface of the handle of the objectified mug, and the inner surface of the handle of the mug. The roughness data and friction data of the corresponding surfaces collected from the actual mug can be applied to the inner surface, the outer surface of the mug, and the bottom surface of the mug.

In other words, all roughness data and friction data of the product, including each side of the actual product, external packaging material, internal packaging material, and contents, can be collected and the roughness data and friction data can be applied to the same product object created in a three-dimensional virtual space. You can.

The tactile data transmitting unit 173 may transmit the stored roughness data corresponding to a preset area of the product object in the three-dimensional virtual space selected by the user.

More specifically, when a user performs tactile confirmation by selecting a preset area or one side of a product object in a three-dimensional virtual space using a user terminal, the product object stored in the tactile data storage unit 171 Roughness data corresponding to a set area or one side can be transmitted to the tactile data output unit 174 through the tactile data transmission unit 173.

Through this, the tactile data output unit 174 outputs output values corresponding to the roughness data and friction data transmitted from the tactile data transmission unit 173 through the preset tactile output device to provide a tactile sensation to the user. You can.

Here, in the case of friction data, the friction data measured using a preset friction coefficient measuring device is transmitted to a tactile transmission device (tactile output device) that presents a frictional tactile sensation in conjunction with the user terminal, and is transmitted to the surface where the user's fingertip is located. The friction texture of the surface or contents of the selected product is output to the user's fingertips so that the user can feel the friction sensation.

At this time, the tactile transmission device includes an opening with a diameter of 2 cm, a pair of rollers of the same size that are rotatable and spaced apart from the opening at a distance of 1 mm, and positioned horizontally, and a belt is provided between the pair of rollers. However, the belt may be provided with a friction enhancing coating texture. Additionally, by adjusting the rotational speed of the roller in response to the friction data, the user can receive a frictional feel by touching the opening with a finger.

For example, when the friction data measured using the preset friction coefficient measuring device is of size 3 and the user receives the tactile sensation using the tactile transmission device connected to the preset user terminal, the opening of the tactile transmission device When the belt is pressed in the direction toward or away from the user's wrist by putting a finger on it, a torque corresponding to 3, which is the size of the friction data, is applied to the roller in the opposite direction of the roller rotated by the user to provide friction data to the user. It can provide a sense of touch.

Through the friction data tactile provision device described above, the frictional feel of the packaging of the product selected by the user, the viscosity of the product contents, the toughness of the leather of the product wrapped in leather, the durability of the product packaging container, etc. can be provided.

Through the above process, the virtual sense provision system for product marketing based on the XR (extended reality) experience provides offline store information, product information, and product feel using a preset user terminal that can capture and view images. By collecting information and creating objects in a 3D virtual space that have the same appearance as the interior of the offline store and the items being sold, not only the exterior of the product, but also its texture, packaging structure, and contents can be confirmed through video, and at the same time, the type of product can be identified. Accordingly, a tactile sensation is provided through a preset tactile output device, providing customers purchasing the product with a tactile feel for the product as if doing offline shopping, and at the same time packaging the product in a three-dimensional virtual world even without actually unpacking it. The damage rate of the product can be reduced by disassembling it and providing a video that allows you to check the detailed composition. In addition, it provides various information such as weight, nutrient information, price per gram, cooking method, reviews, etc. of the product you wish to purchase, as well as a virtual sense including tactile data of the surface and contents of the product, providing the same effect as offline shopping in online shopping. I can feel it.

According to one embodiment of the present invention, by filming an offline store space and preparing the same interior in a three-dimensional space, it is possible to provide consumers with the same visual effect as offline shopping in online shopping in a virtual space.

In addition, by collecting packaging information and unpacking images of sold products offline and providing unpacking images of the products in virtual space, consumers can check the contents without damaging the products and reduce the damage rate of sold products. there is.

In addition, by collecting tactile data of sold items and providing tactile data to a terminal where consumers can output the tactile data, the return rate of items with a high tactile ratio among purchase factors such as towels, clothing, blankets, and pillows can be reduced. You can.

As described above, although one embodiment of the present invention has been described with limited examples and drawings, one embodiment of the present invention is not limited to the above-described embodiment, which is based on common knowledge in the field to which the present invention pertains. Anyone who has the knowledge can make various modifications and variations from this description. Accordingly, one embodiment of the present invention should be understood only by the scope of the claims set forth below, and all equivalent or equivalent modifications thereof shall fall within the scope of the spirit of the present invention.

100: Virtual sensation provision system for product marketing based on XR (extended reality) experience
110: Store information collection department
120: User information collection unit
130: Product information collection department
140: Tactile data collection unit
150: Store space creation unit
160: Virtual shopping department
170: Tactile sensation provision unit
171: Tactile data storage unit
172: Tactile data application unit
173: Tactile data transmission unit
174: Tactile data output unit

Claims (5)

A store information collection unit that collects at least one store information among store structure, area for each item, brightness of lighting, color of lighting, floor tile type, and interior;
User information collection department that collects user name, gender, age, address, payment method, and purchase history information;
a product information collection unit that collects nutritional information, packaging information, product weight information, consumer review evaluation information, and expiration date information of the products sold in the store;
A tactile data collection unit that collects roughness data and friction data of the structures in the store and the items for sale;
a store space generator that generates a store structure and items for sale in a three-dimensional virtual space within a preset user terminal using the collected store information and product information; and
a tactile sensation providing unit that actually delivers tactile data of the product for sale selected by the user to the user's fingertips;
A virtual sense provision system for product marketing based on XR (extended reality) experience, comprising:
According to paragraph 1,
The product information collection department,
Among the items for sale, video data on the contents of the items for sale is further collected by filming the contents with the vinyl or paper removed for items packaged in vinyl or paper,
If the product to be purchased by the user is food or beverage, an XR (extended reality) experience-based product characterized by collecting information on at least one of the following product storage method, cooking video, recommended intake amount, and precautions when consuming the product. A virtual sensory provision system for marketing.
According to paragraph 2,
The store space creation unit,
Using the image data of the contents of the sale product, a 3D virtual object for sale including packaging and contents is created so that the contents are unpacked,
A virtual sense provision system for product marketing based on XR (extended reality) experience, characterized in that the generated 3D virtual object sales items are created in a 3D virtual space.
According to paragraph 1,
The tactile data collection unit,
Collecting roughness data by scanning the surface roughness of the surface of the entire structure in the store, the surface of all items for sale, and the surface of the contents of the packaged item using a preset non-contact surface measurement sensor,
For product marketing based on XR (extended reality) experience, which is characterized by measuring the static friction coefficient of the surface of the entire structure in the store, the surface of all sold products, and the surface of the contents of the packaged goods using a preset friction coefficient measuring device. Virtual sensory provision system.
According to paragraph 1,
The tactile sensation providing unit,
a tactile data storage unit that stores the roughness data collected in response to the sold product;
a tactile data application unit that applies the roughness data corresponding to the surface of the product object created in the three-dimensional virtual space;
a tactile data transmission unit that transmits the stored roughness data corresponding to a preset area of the product object in the three-dimensional virtual space selected by the user; and
a tactile data output unit that receives the roughness data transmitted from the tactile data transmission unit and outputs a three-dimensional virtual surface tactile sensation to a preset tactile output device;
A virtual sense provision system for product marketing based on XR (extended reality) experience, comprising: