KR20230160534A - Metaverse environment-based exhibition platform service providing method, device and system - Google Patents

Abstract

The device according to one embodiment includes a method performed by the device, obtaining booth information from a virtual 3D exhibition booth operating terminal, and generating a virtual 3D exhibition booth included in the virtual 3D exhibition hall based on the booth information. Obtain at least one booth graphic from the virtual 3D exhibition booth operation terminal, reflect the at least one booth graphic to the virtual 3D exhibition booth, and at least one user interaction element from the virtual 3D exhibition booth operation terminal. Obtaining, linking at least one user interaction element with the properties of the virtual 3D exhibition booth or at least one booth graphic, and each user account accessing the virtual 3D exhibition hall through each user terminal as each user avatar - Represented by a virtual 3D humanoid avatar capable of performing at least the following actions: moving, looking around, talking, and making selections, with each user avatar performing actions consistent with a predefined action of at least one user interaction element. In this case, a predefined interaction of a user interaction element corresponding to an action performed by each user avatar may be performed.

Description

Metaverse environment-based exhibition platform service provision method, device, and system {METAVERSE ENVIRONMENT-BASED EXHIBITION PLATFORM SERVICE PROVIDING METHOD, DEVICE AND SYSTEM}

The embodiments below relate to technology that provides exhibition platform services based on the metaverse environment.

While the metaverse based on virtual reality is attracting great attention around the world, the exhibition industry, where on-site visits were considered essential, is also quickly jumping into the market. In particular, the exhibition industry is actively introducing technologies based on virtual reality to attract non-face-to-face consumption activities among the untact group as the untact culture spreads.

At this time, the created virtual (imaginary) environment or situation stimulates the user's five senses and enables spatial and temporal experiences similar to reality, allowing the user to freely move between reality and imagination. In addition, users can not only immerse themselves in virtual reality, but also interact with things implemented in virtual reality, such as manipulating or giving commands using real devices.

Accordingly, technology that can realize a specific concept unique to the virtual exhibition space by using online design graphics such as 3D and artwork, rather than the form of exhibition expressed through exhibition booths and structures (offline), is emerging beyond the spatial constraints of limited offline exhibition halls. Implementation is required.

Embodiments are a platform service that uses online design graphics such as 3D and artwork, rather than the form of exhibition (offline) expressed through exhibition booths and structures, to realize a specific concept unique to the virtual exhibition space, escaping the spatial constraints of limited offline exhibition halls. We would like to provide.

Embodiments are intended to provide a virtual exhibition environment in which users can enter a virtual 3D exhibition booth and check the company's products by having user interaction elements, and can also try to have a conversation with the booth avatar.

Embodiments provide space for consultation, interviews, and explanations related to starting a business or employment, provide advertising space, provide space for success stories of promising companies and business briefing sessions, or maintain or invest in cloud funding. We want to provide a variety of spaces, including space.

According to one embodiment, a method performed by an apparatus includes obtaining booth information from a virtual 3D exhibition booth operating terminal; Creating a virtual 3D exhibition booth included in a virtual 3D exhibition hall based on the booth information; Obtaining at least one booth graphic from the virtual 3D exhibition booth operation terminal; Reflecting the at least one booth graphic to the virtual 3D exhibition booth; Obtaining at least one user interaction element from the virtual 3D exhibition booth operation terminal; Linking the at least one user interaction element with properties of the virtual 3D exhibition booth or graphics for the at least one booth; Representing each user account accessing the virtual 3D exhibition hall through each user terminal as a respective user avatar - a virtual 3D humanoid avatar capable of performing at least the following actions: moving, looking around, talking, and selecting. ; and when each user avatar performs an action that matches a predefined action of the at least one user interaction element, performing a predefined interaction of the user interaction element corresponding to the action performed by each user avatar. It may include steps.

The method performed by the apparatus includes: classifying user avatars who have visited the virtual 3D exhibition booth more than a predefined number of times or completed a predefined transaction into regular avatars; obtaining and storing first solid angles observed by regular avatars by visiting the virtual 3D exhibition booth and looking around; obtaining and storing second solid angles observed by user avatars other than regular avatars by visiting the virtual 3D exhibition booth and looking around; calculating representative values of the first solid angles and representative values of the second solid angles; calculating a difference between representative values of the first solid angles and representative values of the second solid angles; And it may further include specifying the predefined position based on the difference set.

In the device, when receiving from an administrator account a plurality of company information that is information for creating a virtual booth of a company participating in the virtual exhibition service and exhibition information matching each of the plurality of company information, a booth creation process is started. At the beginning of the process; When the booth creation process starts, a virtual exhibition space, which is a three-dimensional virtual space, is created through pre-stored space setting information, and the received company information is confirmed to create a plurality of three-dimensional models for each of the plurality of companies. a space management unit that creates a virtual booth and arranges each of a plurality of virtual booths in the virtual exhibition space according to specified placement conditions; When the arrangement of each of the virtual booths is completed, an object arrangement unit that generates an exhibition object including a 2D object or a 3D object based on the exhibition information and arranges the exhibition object in an exhibition area of each virtual booth; And when the booth creation process is completed, it will include a service management unit that creates a link accessible to the completed virtual exhibition space and provides a virtual exhibition service through the virtual exhibition space to user accounts accessing through the link. You can.

The device according to one embodiment may be combined with hardware and controlled by a computer program stored in a medium to execute any one of the above-described methods.

Embodiments are a platform service that uses online design graphics such as 3D and artwork, rather than the form of exhibition (offline) expressed through exhibition booths and structures, to realize a specific concept unique to the virtual exhibition space, escaping the spatial constraints of limited offline exhibition halls. can be provided.

Embodiments may have user interaction elements to provide a virtual exhibition environment in which users can enter a virtual 3D exhibition booth to check out a company's products or try to have a conversation with the booth avatar.

Embodiments provide space for consultation, interviews, and explanations related to starting a business or employment, provide advertising space, provide space for success stories of promising companies and business briefing sessions, or maintain or invest in cloud funding. A variety of spaces can be provided, including space.

1 is a diagram for explaining the configuration of a system according to an embodiment.
Figure 2 is a diagram for explaining the operation of a system according to an embodiment.
Figure 3 is a diagram for explaining the interaction between a user avatar and a booth avatar according to an embodiment.
Figure 4 is an exemplary diagram of the configuration of a device according to an embodiment.

Hereinafter, embodiments will be described in detail with reference to the attached drawings. However, various changes can be made to the embodiments, so the scope of the patent application is not limited or limited by these embodiments. It should be understood that all changes, equivalents, or substitutes for the embodiments are included in the scope of rights.

Specific structural or functional descriptions of the embodiments are disclosed for illustrative purposes only and may be modified and implemented in various forms. Accordingly, the embodiments are not limited to the specific disclosed form, and the scope of the present specification includes changes, equivalents, or substitutes included in the technical spirit.

Terms such as first or second may be used to describe various components, but these terms should be interpreted only for the purpose of distinguishing one component from another component. For example, a first component may be named a second component, and similarly, the second component may also be named a first component.

When a component is referred to as being “connected” to another component, it should be understood that it may be directly connected or connected to the other component, but that other components may exist in between.

The terms used in the examples are for descriptive purposes only and should not be construed as limiting. Singular expressions include plural expressions unless the context clearly dictates otherwise. In this specification, terms such as “comprise” or “have” are intended to designate the presence of features, numbers, steps, operations, components, parts, or combinations thereof described in the specification, but are not intended to indicate the presence of one or more other features. It should be understood that this does not exclude in advance the possibility of the existence or addition of elements, numbers, steps, operations, components, parts, or combinations thereof.

Unless otherwise defined, all terms used herein, including technical or scientific terms, have the same meaning as generally understood by a person of ordinary skill in the technical field to which the embodiments belong. Terms defined in commonly used dictionaries should be interpreted as having a meaning consistent with the meaning in the context of the related technology, and unless explicitly defined in the present application, should not be interpreted in an ideal or excessively formal sense. No.

In addition, when describing with reference to the accompanying drawings, identical components will be assigned the same reference numerals regardless of the reference numerals, and overlapping descriptions thereof will be omitted. In describing the embodiments, if it is determined that detailed descriptions of related known technologies may unnecessarily obscure the gist of the embodiments, the detailed descriptions are omitted.

Embodiments may be implemented in various types of products such as personal computers, laptop computers, tablet computers, smart phones, televisions, smart home appliances, intelligent vehicles, kiosks, and wearable devices.

1 is a diagram for explaining the configuration of a system according to an embodiment.

Referring to Figure 1, a system according to one embodiment includes a server 100; Virtual 3D exhibition booth operation terminal 110; and user terminals 131-134. server(100); Virtual 3D exhibition booth operation terminal 110; and user terminals 131-134 are connected to a network and can exchange data through wired or wireless communication.

The system can provide online virtual exhibitions through VR & AR technology. The system can construct a virtual space containing a 360° VR virtual exhibition. The system can provide a virtual exhibition hall where Internet connection status is not critical. The system may provide a virtual exhibition hall with interactive elements.

The server 100 may be its own server owned by a person or organization that provides services using the server 100, may be a cloud server, or may be a p2p (peer-to-peer) set of distributed nodes. It may be possible. The server 100 may be configured to perform all or part of the calculation function, storage/reference function, input/output function, and control function of a typical computer.

The server 100 may be equipped with at least one artificial intelligence that performs an inference function. The server 100 may be configured to communicate wired or wirelessly with the virtual 3D exhibition booth operation terminal 110 and user terminals 131-134.

The server 100 may be linked to the online virtual 3D exhibition app/web platform 150. The app/web platform 150 may include a virtual 3D exhibition hall and exhibition booth. The virtual 3D exhibition booth operation terminal 110 and user terminals 131-134 can exchange data with the server 100 through the app/web platform 150.

The first user terminal 131 can use the AR service and metaverse service provided by the metaverse service device via a communication network. For example, the first user terminal 131, like a smartphone, executes an application (hereinafter referred to as an app) for using a service according to an embodiment of the present invention and then projects the camera to the surrounding area to display the corresponding information in the form of augmented reality (AR). Display link information, such as advertising information, to promote your virtual space in the area. Of course, the advertising information displayed on the screen may be related to the area where the camera is pointed, but may also be unrelated, and may be displayed on the screen by the user. When selecting advertisement information or link information, you can move to the virtual space linked to the corresponding advertisement information or link information. Here, the virtual space can be a metaverse space.

The virtual 3D exhibition booth operation terminal 110 may be a desktop computer, laptop, tablet, smartphone, etc. For example, as shown in Figure 1, the virtual 3D exhibition booth operation terminal 110 may be a desktop, and may be employed differently depending on the embodiment. The virtual 3D exhibition booth operation terminals 110 have the computational functions of a typical computer; storage/reference function; input/output functions; and may be configured to perform all or part of the control function. The virtual 3D exhibition booth operation terminal 110 may be configured to communicate wired or wirelessly with the server 100 and user terminals 131-134.

Booth management accounts 121-124 can access the app/web platform 150 through the virtual 3D exhibition booth management terminal 110. The virtual 3D exhibition booth operation terminal 110 may be connected to the server 100 through the app/web platform 150. Booth operation accounts 121-124 may be linked to booth avatars of the virtual 3D exhibition booth included in the app/web platform 150.

The booth avatar can interact with the user avatar linked to the user account 141-144. When interaction occurs, a chat may occur between the booth management account linked to the booth avatar and the user account linked to the user and the avatar.

The server 100 can configure a virtual space including a 360° VR virtual exhibition. Unlike existing virtual exhibitions that only provide 360° VR exhibitions implemented by connecting image cuts, the server 100 can configure a virtual 3D modeled space including a virtual 3D exhibition that can be used on the web. . Specifically, the server 100 can create a virtual 3D exhibition hall and a virtual 3D exhibition booth. The virtual space may be a client method that combines 3D modeling and VR technology. Virtual spaces can escape the spatial constraints of limited offline exhibition halls and implement specific concepts unique to the exhibition space. In short, the purpose of the virtual 3D exhibition hall and virtual 3D exhibition booth can be clearly communicated by expressing the concept using online design elements such as 3D and artwork, rather than the form of exhibition expressed through exhibition booths and structures (offline).

The server 100 can provide an online virtual exhibition through VR & AR technology. Through this, the server 100 can display existing offline-oriented events online. The server 100 can provide a virtual exhibition platform to users by combining VR and AR technology through the app/web platform 150.

Figure 2 is a diagram for explaining the operation of a system according to an embodiment.

Referring to FIG. 2, the server 100 may obtain booth information from a virtual 3D exhibition booth operating terminal (201).

Booth information includes bibliographic information of companies wishing to participate in the virtual 3D exhibition; The company's logo; You can include your desired booth size and location. The virtual 3D exhibition booth operation responsible account 121 may be logged in to the virtual 3D exhibition booth operation terminal 110. The server 100 may transmit a visual configuration including a booth information input UI to the virtual 3D exhibition booth operation terminal 110 connected to the app/web platform 150. The server 100 can upload the booth information entered by the account responsible for operating the virtual 3D exhibition booth 121 through the booth information input UI.

The server 100 may create a virtual 3D exhibition booth included in the virtual 3D exhibition hall based on booth information (202).

A virtual 3D exhibition booth can be included in a virtual 3D exhibition hall. The virtual 3D exhibition hall can be accessed through the app/web platform 150. The server 100 may determine the location and size of the virtual 3D exhibition booth based on booth information entered by the account responsible for operating the virtual 3D exhibition booth 121. The server 100 may create the basic appearance of the virtual 3D exhibition booth using a predefined template according to the characteristics and requirements of the virtual 3D exhibition hall.

The server 100 may obtain at least one booth graphic from the virtual 3D exhibition booth operation terminal (203).

Booth graphics may be graphics to represent the products or services of a company operating a virtual 3D exhibition booth. The booth graphics may be imitated specific graphics that can represent the entity operating the virtual 3D exhibition booth. For example, if the operator of the virtual 3D exhibition booth has an offline store, the graphics for the booth may be interior graphics that imitate an offline store.

The server 100 may reflect at least one booth graphic to the virtual 3D exhibition booth (204).

The server 100 may perform predefined rendering on booth graphics according to the characteristics and requirements of the virtual 3D exhibition hall. Predefined renderings may include colors, textures, lighting tones, etc. according to the virtual 3D exhibition hall.

The server 100 may obtain at least one user interaction element from the virtual 3D exhibition booth operation terminal (205).

The user interaction element may be an element that causes a predefined interaction to occur when the user avatar performs a predefined action. For example, a predefined interaction may be chatting with a user account, displaying a product description window on the user terminal, providing an event product to the user account, etc. User interaction elements can be linked to the properties of booth graphics.

The server 100 may link at least one user interaction element with the properties of the virtual 3D exhibition booth or at least one booth graphic (206).

The server 100 may represent each user account that accesses the virtual 3D exhibition hall through each user terminal as each user avatar (207).

User accounts 141-144 may log in to user terminals 131-134. User terminals 131-134 may display the app/web platform 150. User accounts 141 - 144 may access the virtual 3D exhibition hall through app/web platform 150 . The server 100 may render user accounts 141 - 144 connected to the virtual 3D exhibition hall as user avatars.

The user avatar may be a virtual 3D humanoid avatar capable of performing at least the following actions: moving, looking around, talking, and making selections. The appearance of the user avatar may be modeled based on real-life photography, a characterized appearance, or a customizable appearance.

When each user avatar performs an action that matches the predefined action of at least one user interaction element, the server 100 performs a predefined interaction of the user interaction element corresponding to the action performed by each user avatar. It can be performed (208).

Figure 3 is a diagram for explaining the interaction between a user avatar and a booth avatar according to an embodiment.

Referring to FIG. 3, the device 401 may include a process start unit 101, a space management unit 103, an object placement unit 105, and a service management unit 107.

According to one embodiment, the process start unit 101 receives a plurality of company information and exhibition information matching each of the plurality of company information, which is information for creating a virtual booth of a company participating in a virtual exhibition service, from the administrator account. , you can begin the booth creation process.

According to one embodiment, the plurality of corporate information is information about each of the companies participating in the virtual exhibition service, including the company's name, company's logo, company's history, company's field of business, company's company introduction, and company's representative phone number. It may be information including at least one of the pieces of information.

Exhibit information is information that matches each of a plurality of company information, and may include one of introduction information about the exhibit promoted by each of the plurality of companies, image information about the exhibit, and video information about the exhibit.

When the booth creation process starts, the space management unit 103 may create a virtual exhibition space, which is a three-dimensional virtual space, through pre-stored space setting information. When the creation of the virtual exhibition space is completed, the space management unit 103 may check the received information on the plurality of companies and create a plurality of virtual booths that are three-dimensional models for each of the plurality of companies. The preset space setting information includes all inputs that can be set for visualization of the virtual space, including the shape, structure, and size of the virtual space, and the color and texture of the surface area corresponding to the wall, floor, and ceiling in the virtual space. This refers to the relevant information.

When the arrangement of each of the plurality of virtual booths is completed according to the arrangement conditions specified in the virtual exhibition space, the object arrangement unit 105 creates a 2D object or a 3D object based on the exhibition information received through the process start unit 101. You can create an exhibition object containing . Exhibit objects are exhibition objects (e.g., smart phones) for each company to promote, and may be output through a virtual space. For example, an exhibition object may include at least one of an image object for an exhibition object implemented in 2D or 3D, an image related to an exhibition object, or content implemented as information about an exhibition object.

According to one embodiment, the device 401 may further include a brochure management unit 300.

The brochure management unit 300 may be configured to create a brochure, which is a corporate promotional booklet, based on information (e.g., company information and exhibit information) about each of the plurality of companies participating in the virtual exhibition service. The brochure management unit 300 may include a company information input unit 301, a content information input unit 303, and a brochure provision unit 305.

When the company information input unit 301 completes the creation of the first virtual booth for the first company corresponding to the first company information among the plurality of company information by the space management unit (e.g., the space management unit 201 in FIG. 2) , Based on the first company information, a company introduction template in the pre-stored brochure slide can be created.

While the function of the company information input unit 301 is being performed, the content information input unit 303 may create an exhibition introduction template in a pre-stored brochure slide based on the first exhibition information matched to the first company information.

When the brochure providing unit 305 completes the creation of the brochure for the first company by the content information input unit 303, the brochure providing unit 305 may convert the brochure of the first company into electronic document data or printable document data. Once the brochure conversion is completed, the brochure providing unit 305 can provide the brochure to users accessing the virtual exhibition space.

Figure 4 is an exemplary diagram of the configuration of a device according to an embodiment.

Device 401 according to one embodiment includes a processor 402 and memory 403. The device 401 according to one embodiment may be the server or terminal described above. The processor may include at least one device described above with reference to FIGS. 1 to 3 or may perform at least one method described with reference to FIGS. 1 to 3 . The memory 403 may store information related to the above-described method or store a program in which the above-described method is implemented. Memory 403 may be volatile memory or non-volatile memory.

The processor 402 can execute programs and control the device 401. The code of the program executed by the processor 402 may be stored in the memory 403. The device 401 is connected to an external device (eg, a personal computer or a network) through an input/output device (not shown) and can exchange data.

The embodiments described above may be implemented with hardware components, software components, and/or a combination of hardware components and software components. For example, the devices, methods, and components described in the embodiments may include, for example, a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, a microcomputer, and a field programmable gate (FPGA). It may be implemented using one or more general-purpose or special-purpose computers, such as an array, programmable logic unit (PLU), microprocessor, or any other device capable of executing and responding to instructions. A processing device may execute an operating system (OS) and one or more software applications that run on the operating system. Additionally, a processing device may access, store, manipulate, process, and generate data in response to the execution of software. For ease of understanding, a single processing device may be described as being used; however, those skilled in the art will understand that a processing device includes multiple processing elements and/or multiple types of processing elements. It can be seen that it may include. For example, a processing device may include a plurality of processors or one processor and one controller. Additionally, other processing configurations, such as parallel processors, are possible.

The method according to the embodiment may be implemented in the form of program instructions that can be executed through various computer means and recorded on a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, etc., singly or in combination. Program instructions recorded on the medium may be specially designed and configured for the embodiment or may be known and available to those skilled in the art of computer software. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tapes, optical media such as CD-ROMs and DVDs, and magnetic media such as floptical disks. -Includes optical media (magneto-optical media) and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, etc. Examples of program instructions include machine language code, such as that produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter, etc. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

Software may include a computer program, code, instructions, or a combination of one or more of these, which may configure a processing unit to operate as desired, or may be processed independently or collectively. You can command the device. Software and/or data may be used on any type of machine, component, physical device, virtual equipment, computer storage medium or device to be interpreted by or to provide instructions or data to a processing device. , or may be permanently or temporarily embodied in a transmitted signal wave. Software may be distributed over networked computer systems and stored or executed in a distributed manner. Software and data may be stored on one or more computer-readable recording media.

Although the embodiments have been described with limited drawings as described above, those skilled in the art can apply various technical modifications and variations based on the above. For example, the described techniques are performed in a different order than the described method, and/or components of the described system, structure, device, circuit, etc. are combined or combined in a different form than the described method, or other components are used. Alternatively, appropriate results may be achieved even if substituted or substituted by an equivalent.

Therefore, other implementations, other embodiments, and equivalents of the claims also fall within the scope of the following claims.

Claims (3)

In a method performed by a device,
Obtaining booth information from a virtual 3D exhibition booth operating terminal;
Creating a virtual 3D exhibition booth included in a virtual 3D exhibition hall based on the booth information;
Obtaining at least one booth graphic from the virtual 3D exhibition booth operation terminal;
Reflecting the at least one booth graphic to the virtual 3D exhibition booth;
Obtaining at least one user interaction element from the virtual 3D exhibition booth operation terminal;
Linking the at least one user interaction element with properties of the virtual 3D exhibition booth or graphics for the at least one booth;
Representing each user account accessing the virtual 3D exhibition hall through each user terminal as a respective user avatar - a virtual 3D humanoid avatar capable of performing at least the following actions: moving, looking around, talking, and selecting. ; and
When each user avatar performs an action that matches a predefined action of the at least one user interaction element, performing a predefined interaction of the user interaction element corresponding to the action performed by each user avatar step
containing
Metaverse environment-based exhibition platform service provision method, device, and system. According to paragraph 1,
Classifying user avatars who have visited the virtual 3D exhibition booth more than a predefined number of times or completed a predefined transaction into regular avatars;
obtaining and storing first solid angles observed by regular avatars by visiting the virtual 3D exhibition booth and looking around;
obtaining and storing second solid angles observed by user avatars other than regular avatars by visiting the virtual 3D exhibition booth and looking around;
calculating representative values of the first solid angles and representative values of the second solid angles;
calculating a difference between representative values of the first solid angles and representative values of the second solid angles; and
Specifying the predefined location based on the difference
containing more
Metaverse environment-based exhibition platform service provision method, device, and system. According to paragraph 1,
When receiving a plurality of company information, which is information for creating a virtual booth of a company participating in the virtual exhibition service, and exhibition information matching each of the plurality of company information from an administrator account, a process start unit that starts a booth creation process;
When the booth creation process starts, a virtual exhibition space, which is a three-dimensional virtual space, is created through pre-stored space setting information, and the received company information is confirmed to create a plurality of three-dimensional models for each of the plurality of companies. a space management unit that creates a virtual booth and arranges each of a plurality of virtual booths in the virtual exhibition space according to specified placement conditions;
When the arrangement of each of the virtual booths is completed, an object arrangement unit that generates an exhibition object including a 2D object or a 3D object based on the exhibition information and arranges the exhibition object in an exhibition area of each virtual booth; and
When the booth creation process is completed, a service management unit that creates a link accessible to the completed virtual exhibition space and provides a virtual exhibition service through the virtual exhibition space to user accounts accessing through the link.
containing
Metaverse environment-based exhibition platform service provision method, device, and system.