KR20230142035A - Method for connecting off-line magazines and onilne media - Google Patents

Abstract

The method of linking information between offline magazines and online media is to classify the index list created and published in the offline magazine (40) by magazine company and build it in the database (50) connected to the information provision server (20), and through the link means (A). A step in which the user accesses the Internet 30 and enters the site of the information provision server 20 while connected to the information provision server 20, corporate homepage, magazine company website 70, e-commerce site, and shopping mall. (S1); Selecting the corresponding magazine company from the information providing server 20 and moving to the classification directory (S2); Step (S3) of checking whether to search for classified information on the server site; Entering a search term when performing a search (S4); Step (S5) of extracting corresponding information from the database 50 using the entered search term by the search engine 120; If the information is in the database 50, the search information is displayed to the user and the result is terminated (S6); If the relevant information does not exist, the search engine 120 searches magazine company websites 70 and displays the search information if the information exists, or outputs a message if the information does not exist (S7); A step of determining whether the user wants a link service without performing a search (S8); and a step (S9) of clicking on the link to call the link page and displaying the relevant information to the user.

Description

Method for connecting information between offline magazines and online media {METHOD FOR CONNECTING OFF-LINE MAGAZINES AND ONILNE MEDIA}

The present invention relates to a method of linking information between an offline magazine and online media.

The population using the Internet is increasing exponentially, and with the advent of the Internet, methods of commerce, methods of obtaining information, and people's lifestyles are being revolutionized. The rapid increase in Internet users is resulting in a flood of information, making it possible for them to choose among the vast amount of information. A lot of time is invested in trying to find the information or product you want.

As is well known, there are countless types of magazines sold offline, and depending on the type of magazine, there are weekly, monthly, and quarterly magazines. In these magazines, information is usually obtained by reading the contents of the magazine over time. Looking at the structure of the magazine, it generally consists of a table of contents index and the corresponding contents printed in order, so a separate index list is not provided as an appendix. . If an index list is attached, you will be able to easily find the contents of specific articles, people, place names, companies, organizations, products, advertisers, etc. published in the magazine. However, due to the nature of magazines being sold widely to the public, they generally have limited pages, so publishing more detailed content such as products, people, or specific articles published in the magazine is inevitably limited, so it is not possible to attach an index list in an offline magazine. There is a problem that does not fit the purpose of providing more information to subscribers.

In particular, because offline magazines and online media were perceived as different concepts, it was generally believed that detailed information about offline magazines could not be obtained on the Internet. Furthermore, the classification of offline magazines is provided only as a small category on the portal site, making search difficult.

The present invention allows a detailed information service to be provided through a search engine or link connection for an information list published in an offline magazine, and the contents of the products and advertisements in the information list can be posted on the website or electronic site of the company manufacturing or selling the product. It not only increases advertising effectiveness by linking with commerce sites and cyber shopping malls, but also provides speed and convenience in information acquisition through information connection between offline and online media that leads to product purchases.

As an example, a method of linking information between an offline magazine and an online medium is to classify the index list created and posted in the offline magazine 40 by magazine company and construct it in the database 50 connected to the information providing server 20, and using a link means. While connected to the information provision server 20, corporate homepage, magazine company website 70, e-commerce site, and shopping mall through (A), the user connects to the Internet 30 and accesses the information provision server 20. Step of entering the site (S1); Selecting the corresponding magazine company from the information providing server 20 and moving to the classification directory (S2); Step (S3) of checking whether to search for classified information on the server site; Entering a search term when performing a search (S4); Step (S5) of extracting the input search word information from the database 50 by the search engine 120; If the information is in the database 50, the search information is displayed to the user and the result is terminated (S6); If the relevant information does not exist, the search engine 120 searches magazine company websites 70 and displays the search information if the information exists, or outputs a message if the information does not exist (S7); A step of determining whether the user wants a link service without performing a search (S8); and a step (S9) of clicking on the link to call the link page and displaying the relevant information to the user.

The method of connecting information between an offline magazine and online media is to insert a watermark (digital code) that can be deciphered by a computer into the specific content desired to be indexed among the contents of the offline magazine 40, and the user A step of reading the digitally watermarked data through a reading device 140 connected to the client system 130 (S11), and a step of decoding the input data through a decoding program 150 and converting it into a digital code (S12). ), and automatically activates the network using the converted digital code through the client system 130, runs the web browser 10', and automatically transmits the decrypted information to the information providing server 20 through the network 30. A step (S13), a step (S14) of analyzing the automatically transmitted information in the information provision server 20 and executing a search, link page call, and local document call, and if the transmitted information requires a search, a search engine A step of calling (120) and performing an automatic search (S15), a step of extracting the corresponding information from the database 50 by the search engine 120 (S16), and the corresponding information is stored in the database 50. If there is, a step (S17) of showing the search information to the user and terminating; if the information does not exist, searching the websites 70 on the Internet 300 and displaying the search information if the information is found, and outputting a message if the information does not exist. Step (S18), determining whether the information transmitted from the client is a search, and if it is a link page call, calling the corresponding link page of the magazine company website (70) and displaying the information to the user (S19), In the case of a document call service such as HTML in the provision server 20, a step (S20) of displaying the document information on the user's web browser 10' is further included.

The present invention according to the present invention builds an information provision site that performs search and linking operations on the index list of each offline magazine, classifies offline magazines by field, and allows information sharing, such as search and linking, to be directly carried out in real time. , Detailed information about the contents of the magazine can be obtained in more detail online, and as a result, the limited information of offline magazines can be overcome online, thereby improving the magazine's service to readers as well as improving the quality of magazine contents. By linking products posted within a shopping mall, etc., it is possible to expand the base of the distribution market by not only improving the advertising effect of the product but also having the effect of purchasing the product. In addition, the present invention allows the information or product to be obtained through an offline magazine. By simply recognizing the digital watermark, searches and real-time links are automatically performed through the search engines of websites that provide detailed information, thereby greatly increasing the speed and convenience of information acquisition, creating a connection between offline and online media. By implementing connectivity, it has the effect of further improving the development of the information society through the digitization of offline media.

1 is a schematic diagram of the overall configuration according to a first embodiment of the present invention.
Figure 2 is a hardware configuration diagram of Figure 1.
3A and 3B are block diagrams of an offline magazine for implementing the invention.
Figures 4a, 4b and 4c are directory block configuration diagrams of the present invention.
Figure 5 is a flow chart according to the first embodiment of the present invention.
Figure 6 is a diagram showing the overall hardware configuration according to the second embodiment of the present invention.
Figure 7 is a flow chart according to the second embodiment of the present invention.

The present invention described below can be modified in various ways and can have various embodiments. Specific embodiments will be illustrated in the drawings and described in detail in the detailed description.

However, this is not intended to limit the present invention to specific embodiments, and should be understood to include all transformations, equivalents, and substitutes included in the spirit and technical scope of the present invention. In describing the present invention, if it is determined that a detailed description of related known technologies may obscure the gist of the present invention, the detailed description will be omitted.

The terms used in this application are only used to describe specific embodiments and are not intended to limit the invention. Singular expressions include plural expressions unless the context clearly dictates otherwise. In this application, terms such as “comprise” or “have” are intended to designate the presence of features, numbers, steps, operations, components, parts, or combinations thereof described in the specification, but are not intended to indicate the presence of one or more other features. It should be understood that this does not exclude in advance the possibility of the existence or addition of elements, numbers, steps, operations, components, parts, or combinations thereof.

Additionally, terms such as first and second may be used to separately describe various components, but the components should not be limited by the terms. The above terms are used only for the purpose of distinguishing one component from another.

In addition, when at least two different embodiments are described in the present application, all or part of the components of each embodiment can be merged and used interchangeably without departing from the technical spirit of the present invention. .

Figure 1 is a schematic diagram of the entire configuration according to the first embodiment for explaining the present invention, in which a user PC 10 including a web browser 10' and an information providing server 20 are connected to the network 30, and offline The index list attached to the magazine (40) is classified by magazine company and established in the database (50), and is connected to the magazine company website (70) through the linking means (60) and the network through the search, extraction, and link means (80). (30) is configured to be connected to the information provision server (20). Number 100 in the drawing is a search and extraction means.

As shown in FIGS. 3A and 3B, the offline magazine 40 is divided into article information and an index list, and the index list is divided into articles, people, place names, companies, organizations, product lists, etc. And, as shown in Figures 4a, 4b, and 4c, the directory classification of the present invention is classified by magazine company, magazine published by the magazine company, issue issued by the magazine, and classification by issue.

Detailed information on these index lists is not only stored and constructed for each index list in the database 50, but also can be obtained by accessing the magazine company website 70, and by accessing the Internet 300, private information providers, The information can be obtained from content providers and electronic libraries.

Figure 2 is a hardware configuration diagram according to the first embodiment, which shows the information necessary to manage the database 50 between the information provision server 10, which has a home page providing a user interface, and the database 50 where data is stored. A database management system (DBMS) 110 that performs the functions of adding, changing, deleting, and searching data, and a search engine ( 120). In the above, data includes images (including video), sound, and text, and the search engine 120 includes a user input information processing module, a database linkage module, an information provision server search module, and a response information processing module. In the above, all information sharing, such as searching and linking, is programmed to take place directly in real time. The linking means (A) in FIG. 2 refers to the linking means (60) and the search, extraction, and linking means (80) in FIG. 1.

Figure 5 is a flowchart showing the search process according to the first embodiment of the present invention, which is explained based on the configuration diagrams of Figures 1 and 2.

A step (S1) in which the user connects to the network 30 and enters the site of the information provision server 20, and a step (S2) in which the user selects the corresponding magazine company in the information provision server 20 and moves to the classification directory. , a step (S3) of checking whether or not the information classified and presented on the server site is searched, a step (S4) of entering a search word when performing a search, and the entered search word is stored in the database (50) by the search engine (120). A step of extracting the relevant information from the database (S5), a step of showing the search information to the user and terminating the search if the relevant information is in the database 50, and if the relevant information does not exist, a search engine 120 A step (S7) of searching magazine company websites 70 and displaying search information if information is available, or outputting a message if information is not available; a step of determining whether the user wants a link service without performing a search (S8); The present invention is performed through a step (S9) of clicking on a link to call a link page and showing the relevant information to the user.

The present invention with this configuration allows detailed information services to be provided online through the search engine 120 or a link connection with respect to the information list published in the offline magazine 40, and the contents of the products and advertisements in the information list. By linking it with the homepage, e-commerce site, or cyber shopping mall of the company that manufactures or sells the product, it is possible to increase the advertising effect and even purchase the product.

Figure 6 is an overall hardware configuration diagram for explaining the second embodiment of the present invention, which includes a user PC 10 including a web browser 10', and a specific article desired to be indexed among the contents of an offline magazine 40. , a digital watermark composed of a digital code invisible to the human eye on place names, people, companies, organizations, products, advertisers, etc., and the digital watermark is connected to a client system (computer system) 130. A reading device 140 such as a digital camera or image scanner that recognizes, a decoding program 150 that converts the data recognized by the reading device 140 into a digital code that can be recognized by a computer, and the converted digital code. Activates the network of the client system 130 and runs the web browser 10' to automatically analyze the information transmitted to the information provision server 20 and provide information to perform searches, link page calls, and local document calls. Information for classifying the index list of watermarks formed on the server 20 and the offline magazine 40 by magazine company to search detailed information built in the database 50 and search through the Internet 30 It consists of a search engine 120 connected to the provision server 20 and a link means (A) connected to the magazine company website 70 to search for information. In the above, products published in the offline magazine 40 are purchased through the Internet 300 as in the first embodiment.

Figure 7 is a flowchart showing the search process according to the second embodiment of the present invention, and is explained based on the configuration diagram of Figure 6.

In a state where a watermark (digital code) that can be deciphered by a computer is inserted into the specific content desired to be indexed among the contents of the offline magazine 40, the user reads the digital water through a reading device 140 connected to the client system 130. A step of reading the marked data (S11), a step of decoding the input data through the decoding program 150 and converting it into a digital code (S12), and automatically transmitting the converted digital code to the network through the client system 130. Activate and run the web browser 10' to automatically transmit the decrypted information to the information provision server 20 through the network 30 (S13), and automatically transmit the information to the information provision server 20. A step of analyzing and executing a search, link page call, or local document call (S14); If the transmitted information requires a search, a step of calling the search engine 120 and performing an automatic search (S15); A step (S16) of extracting the corresponding information from the database 50 by the engine 120; a step (S17) of showing the search information to the user and ending if the corresponding information is in the database 50; If information does not exist, search websites 70 on the Internet 300 and display search information if information exists, or output a message if information is not present (S18); and determine whether the information transmitted from the client is not a search. In the case of a link page call, a step (S19) of displaying information to the user by calling the corresponding link page of the magazine company website 70, and in the case of a document call service such as HTML in the information provision server 20, the corresponding document The present invention is performed through a step (S20) of displaying information on the user's web browser 10'.

According to the present invention, if a user wants to obtain more detailed information, purchase a product, or visit a related website while reading an offline magazine (40), the user scans or photographs the digital watermark with the reading device (140), and the information provision server ( 20), you can obtain the detailed information you want and purchase products at the same time.

As explained in detail above, the present invention builds an information provision site that performs search and linking operations on the index list for each offline magazine, classifies offline magazines by field, and provides information such as search and linking. By allowing sharing to take place directly in real time, detailed information about the contents of the magazine can be obtained online in more detail, thereby overcoming the limited information of offline magazines online, thereby improving the magazine company's service to readers as well as improving the contents of the magazine. It is possible to improve quality, and by linking products published in magazines to shopping malls, etc., it is possible to expand the base of the distribution market by not only improving the advertising effect of the product but also having the effect of purchasing the product. In addition, the present invention can be obtained. Simply by recognizing the digital watermark of the offline magazine for the information or product you are looking for, searches and real-time links are automatically performed through search engines on websites that provide detailed information, greatly increasing the speed and convenience of information acquisition. It has the effect of further improving the development of the information society through the digitization of offline media by implementing a connection between offline media and online media.

Meanwhile, the embodiments disclosed in these drawings are merely provided as specific examples to aid understanding, and are not intended to limit the scope of the present invention. It is obvious to those skilled in the art that in addition to the embodiments disclosed herein, other modifications based on the technical idea of the present invention can be implemented.

10...User PC 20...Information provision server
30...Internet 40...Offline Magazine
50...database 70...magazine company website
110...database management system 120...search engine
A...link means 130...client system
140...Reading equipment 150...Decoding program
300...Internet

Claims (2)

The index list created and published in the offline magazine (40) is classified by magazine company and constructed in the database (50) connected to the information provision server (20), and is connected to the information provision server (20) and the corporate homepage through the link means (A). , a step (S1) of the user accessing the Internet 30 and entering the site of the information providing server 20 while connected to the magazine company website 70, an e-commerce site, and a shopping mall;
Selecting the corresponding magazine company from the information providing server 20 and moving to the classification directory (S2);
Step (S3) of checking whether to search for classified information on the server site;
Entering a search term when performing a search (S4);
Step (S5) of extracting corresponding information from the database 50 using the entered search term by the search engine 120;
If the information is in the database 50, the search information is displayed to the user and the result is terminated (S6);
If the relevant information does not exist, the search engine 120 searches magazine company websites 70 and displays the search information if the information exists, or outputs a message if the information does not exist (S7);
A step of determining whether the user wants a link service without performing a search (S8); and
A method of linking information between an offline magazine and an online medium, including a step (S9) of clicking a link to call a link page and showing the relevant information to the user. According to paragraph 1,
A method of linking information between an offline magazine and an online medium involves inserting a watermark (digital code) that can be deciphered by a computer into the specific content desired to be indexed among the contents of the offline magazine 40, and allowing the user to read the information connected to the client system 130. Reading the digital watermarked data through equipment 140 (S11), deciphering the input data through a decoding program 150 and converting it into a digital code (S12), and converting the converted digital code to a client A step (S13) of automatically activating the network through the system 130 and running the web browser 10' to automatically transmit the decrypted information through the network 30 to the information provision server 20 (S13), and A step (S14) of analyzing the information in the information providing server 20 and executing a search, link page call, and local document call; and, if the transmitted information requires search, the search engine 120 is called and automatic search is performed. A step of performing (S15), a step of extracting the relevant information from the database 50 by the search engine 120 (S16), and if the relevant information is in the database 50, the search information is shown to the user and the end is completed. A step (S17) of searching websites 70 on the Internet 300 if the relevant information does not exist, showing the search information if the information exists, and outputting a message if not (S18) of sending from the client. A step (S19) of determining whether the information provided is a search and showing the information to the user by calling the link page of the magazine company website (70) if it is a link page call, and HTML and In the case of the same document call service, a method of linking information between an offline magazine and an online medium further includes a step (S20) of displaying the document information on the user's web browser (10').