KR20230136461A - Method and system for providing information using blockchain based account jointly managed by multiple user - Google Patents

Abstract

Disclosed is a method and system for providing information using a blockchain-based account jointly operated by multiple users. A method of providing information according to an embodiment includes the steps of operating a blockchain-based IP account that is created for IP (Intellectual Property) and whose proposals are processed through voting by registered users by holding participation tokens, the IP account registering an information provision proposal from an information provider requested for the information, and if the information provision proposal is approved through voting by the registered users, exposing content registered by the information provider based on the IP account may include.

Description

Information provision method and system using blockchain-based accounts jointly operated by multiple users {METHOD AND SYSTEM FOR PROVIDING INFORMATION USING BLOCKCHAIN BASED ACCOUNT JOINTLY MANAGED BY MULTIPLE USER}

The explanation below relates to a method and system for providing information using a blockchain-based account jointly operated by multiple users.

In the case of physical IPs such as influencers and artists, platforms that provide online services generally have a single individual, company, or organization create and operate (manage) their official account.

In these conventional platforms, it was difficult to manage and operate accounts for virtual IPs that do not exist, and even if they were operated, they were used for simple promotional or advertising purposes and only one-way content consumption was possible, and direct communication and communication with fans was not possible. It was difficult to achieve, and there was a problem that the subjective opinions of specific operating entities were inevitably heavily involved.

[Prior document number]

Korean Patent No. 10-2047260

It provides a method and system for providing various information through a blockchain-based account that allows multiple directly or indirectly related users to jointly manage and operate democratically through voting and interact with other accounts.

A method of providing information by a computer device including at least one processor, wherein an individual or organization (hereinafter referred to as "user") is registered by the at least one processor for an intellectual property (IP) and is registered as holding a participation token. Step of operating a blockchain-based IP account where proposals are processed through votes of ); registering, by the at least one processor, an information provision offer from an information provider requested for the IP account; and, when the information provision proposal is approved by the at least one processor through votes of the registered users, displaying content registered by the information provider based on the IP account. provides.

According to one side, the content may be produced and registered in the form of a Non-Fungible Token (NFT).

According to another aspect, the information provision method may further include generating, by the at least one processor, an information provision token in advance for the IP account prior to registration of the information provision proposal.

According to another aspect, the exposing step includes updating the content registered by the information provider to the metadata of the pre-generated information provision token, thereby converting the content registered by the information provider into the pre-generated information. It may be characterized by exposure through a provision token.

According to another aspect, in the exposing step, the information provision proposal is approved through voting of the registered users, and the price bid by the information provider is changed to the current bid for the pre-generated information provision token. If the price is above the cutoff, the content registered by the information provider may be exposed through the pre-generated information provision token.

According to another aspect, in the exposing step, the information provision proposal is approved through voting of the registered users, and the price bid by the information provider is changed to the current bid for the pre-generated information provision token. If the price is below the cutoff point, registering the content registered by the information provider to a waiting list; And when the contract of the content currently being exposed through the pre-generated information provision token is terminated, exposing the content registered in the waiting list through the pre-generated information provision token. can do.

According to another aspect, the exposing step involves transmitting an information provision token produced as the content by the information provider from the information provider's account to the IP account, thereby exposing the content through the IP account. It can be characterized as:

According to another aspect, the information provision method includes the steps of registering conditions of a person targeted by the information provider by the at least one processor; registering, by the at least one processor, an information provision token produced as the content by the information provider; And it may further include transmitting, by the at least one processor, the registered information provision token to an electronic wallet account of a user meeting the conditions of the registered subject.

According to another aspect, as the registered information provision token is transmitted to the electronic wallet account of the user who meets the conditions of the registered subject, it is linked to the electronic wallet account and the user who meets the conditions of the registered subject A notification may be provided to the user from an application installed and running on the terminal.

According to another aspect, the information provision method allows users to use the information through at least one of a URI (Uniform Resource Identifier) and an image code included in metadata of the content produced in the form of a token by the at least one processor. The number of visits to the information provider's website, the number of times the image of the token is exposed to users, the number of times the video included in the metadata of the content is viewed by users, and the URI and image included in the metadata of the content It may further include measuring at least one of the number of times a user who visits the website of the information provider through at least one of the codes performs an action set by the information provider.

A computer program stored on a computer-readable recording medium is provided in conjunction with a computer device to execute the method on the computer device.

Provided is a computer-readable recording medium on which a program for executing the above method on a computer device is recorded.

At least one processor implemented to execute readable instructions on a computer device, generated by the at least one processor for an Intellectual Property (IP), through voting by registered users holding participation tokens. Operating a blockchain-based IP account through which proposals are processed, registering an information provision proposal from an information provider requested for the IP account, and if the information provision proposal is approved through voting by the registered users, the information A computer device is provided, characterized in that it exposes content registered by a provider based on the IP account.

Multiple users who are directly or indirectly related can provide various information through a blockchain-based account that can be jointly managed and operated democratically through voting.

1 is a diagram illustrating an example of a network environment according to an embodiment of the present invention.
Figure 2 is a block diagram showing an example of a computer device according to an embodiment of the present invention.
Figure 3 is a diagram showing an example of OWA according to an embodiment of the present invention.
Figure 4 is a diagram illustrating an example of a price bidding advertising process according to an embodiment of the present invention.
Figure 5 is a diagram showing an example of a fixed price advertising process in one embodiment of the present invention.
Figure 6 is a flowchart showing an example of an information provision method according to an embodiment of the present invention.
Figure 7 is a diagram illustrating examples of individuals, guilds, and OWAs in one embodiment of the present invention.

Hereinafter, embodiments will be described in detail with reference to the accompanying drawings.

The information providing system according to embodiments of the present invention may be implemented by at least one computer device. At this time, the computer program according to an embodiment of the present invention may be installed and driven in the computer device, and the computer device may perform the information providing method according to the embodiment of the present invention under the control of the driven computer program. . The above-described computer program can be combined with a computer device and stored in a computer-readable recording medium in order to cause the computer to execute the information provision method.

1 is a diagram illustrating an example of a network environment according to an embodiment of the present invention. The network environment in FIG. 1 shows an example including a plurality of electronic devices 110, 120, 130, and 140, a plurality of servers 150 and 160, and a network 170. Figure 1 is an example for explaining the invention, and the number of electronic devices or servers is not limited as in Figure 1. In addition, the network environment in FIG. 1 only explains one example of environments applicable to the present embodiments, and the environment applicable to the present embodiments is not limited to the network environment in FIG. 1.

The plurality of electronic devices 110, 120, 130, and 140 may be fixed terminals or mobile terminals implemented as computer devices. Examples of the plurality of electronic devices 110, 120, 130, and 140 include smart phones, mobile phones, navigation devices, computers, laptops, digital broadcasting terminals, PDAs (Personal Digital Assistants), and PMPs (Portable Multimedia Players). ), tablet PC, etc. For example, in FIG. 1, the shape of a smartphone is shown as an example of the electronic device 110. However, in embodiments of the present invention, the electronic device 110 actually communicates with other devices through the network 170 using a wireless or wired communication method. It may refer to one of various physical computer devices capable of communicating with electronic devices 120, 130, 140 and/or servers 150, 160.

The communication method is not limited, and may include not only a communication method utilizing a communication network that the network 170 may include (for example, a mobile communication network, wired Internet, wireless Internet, and a broadcast network), but also short-range wireless communication between devices. For example, the network 170 may include a personal area network (PAN), a local area network (LAN), a campus area network (CAN), a metropolitan area network (MAN), a wide area network (WAN), and a broadband network (BBN). , may include one or more arbitrary networks such as the Internet. Additionally, the network 170 may include any one or more of network topologies including a bus network, star network, ring network, mesh network, star-bus network, tree or hierarchical network, etc. Not limited.

Each of the servers 150 and 160 is a computer device or a plurality of computers that communicate with a plurality of electronic devices 110, 120, 130, 140 and a network 170 to provide commands, codes, files, content, services, etc. It can be implemented with devices. For example, the server 150 provides services (e.g., instant messaging service, transaction (e.g., remittance) service, etc.) to a plurality of electronic devices (110, 120, 130, and 140) connected through the network 170. Payment services, virtual exchange services, risk monitoring services, gaming services, group call services (or voice conference services), messaging services, mail services, social network services, map services, translation services, financial services, search services and/or content provision. It may be a system that provides services, etc.).

Figure 2 is a block diagram showing an example of a computer device according to an embodiment of the present invention. Each of the plurality of electronic devices 110, 120, 130, and 140 described above or each of the servers 150 and 160 may be implemented by the computer device 200 shown in FIG. 2.

As shown in FIG. 2, this computer device 200 may include a memory 210, a processor 220, a communication interface 230, and an input/output interface 240. The memory 210 is a computer-readable recording medium and may include a non-permanent mass storage device such as random access memory (RAM), read only memory (ROM), and a disk drive. Here, non-perishable large-capacity recording devices such as ROM and disk drives may be included in the computer device 200 as a separate permanent storage device that is distinct from the memory 210. Additionally, an operating system and at least one program code may be stored in the memory 210. These software components may be loaded into the memory 210 from a computer-readable recording medium separate from the memory 210. Such separate computer-readable recording media may include computer-readable recording media such as floppy drives, disks, tapes, DVD/CD-ROM drives, and memory cards. In another embodiment, software components may be loaded into the memory 210 through the communication interface 230 rather than a computer-readable recording medium. For example, software components may be loaded into memory 210 of computer device 200 based on computer programs installed by files received over network 170.

The processor 220 may be configured to process instructions of a computer program by performing basic arithmetic, logic, and input/output operations. Commands may be provided to the processor 220 by the memory 210 or the communication interface 230. For example, processor 220 may be configured to execute received instructions according to program code stored in a recording device such as memory 210.

The communication interface 230 may provide a function for the computer device 200 to communicate with other devices (eg, the storage devices described above) through the network 170. For example, a request, command, data, file, etc. generated by the processor 220 of the computer device 200 according to a program code stored in a recording device such as memory 210 is transmitted to the network ( 170) and can be transmitted to other devices. Conversely, signals, commands, data, files, etc. from other devices may be received by the computer device 200 through the communication interface 230 of the computer device 200 via the network 170. Signals, commands, data, etc. received through the communication interface 230 may be transmitted to the processor 220 or memory 210, and files, etc. may be stored in a storage medium (as described above) that the computer device 200 may further include. It can be stored as a permanent storage device).

The input/output interface 240 may be a means for interfacing with the input/output device 250. For example, input devices may include devices such as a microphone, keyboard, or mouse, and output devices may include devices such as displays and speakers. As another example, the input/output interface 240 may be a means for interfacing with a device that integrates input and output functions, such as a touch screen. At least one of the input/output devices 250 may be configured as one device with the computer device 200. For example, like a smart phone, a touch screen, microphone, speaker, etc. may be included in the computer device 200.

Additionally, in other embodiments, computer device 200 may include fewer or more components than those of FIG. 2 . However, there is no need to clearly show most prior art components. For example, the computer device 200 may be implemented to include at least some of the input/output devices 250 described above, or may further include other components such as a transceiver, a database, etc.

The information provision system according to embodiments of the present invention can create and operate a blockchain-based account that is transparently operated and managed by an organization composed of specific users with participation rights. At this time, each of all users, including the specific users mentioned above, can submit a proposal for transaction execution of a blockchain-based account. When a proposal is submitted, the organization votes on it, and upon approval, the transaction can be automatically executed by the information provision system. Meanwhile, the information provision system can use blockchain-based accounts directly as advertising space or as a database for external advertising.

The information provision system according to this embodiment may include a blockchain platform or be linked to a separate blockchain platform. At this time, in this specification, the blockchain-based account, which is the official wallet address of the IP (Intellectual Property) created on the blockchain platform, is called OWA (Official Wallet Address).

In addition, as described above, in this specification, an organization composed of multiple users who operate and manage OWA, a blockchain-based account, is called DAF (Decentralized Autonomous Fan-club).

Additionally, the token that proves the authority to participate in voting on all proposals for OWA as a member of DAF is called the DAF participation token. Here, the proposal may include a proposal for the execution of a specific on-chain transmission (Tx) of OWA.

Meanwhile, in this specification, users of services provided by the blockchain platform are categorized into enthusiasts and general fans. An Enthusiast may refer to a user who is a member of a DAF holding DAF participation tokens for any OWA and can participate in the decision-making of the OWA through voting. In addition, a general fan does not hold DAF participation tokens, unlike an enthusiast, but can refer to a user who can interact with the OWA they love through transactions at any time. A dedicated fan of one OWA may be a regular fan of another OWA, and conversely, a regular fan of one OWA may be a dedicated fan of another OWA.

As already explained, there are many cases where there is no official account for non-existent objects such as IP (for example, cartoon or movie characters), and even if there is, it is used for simple publicity or advertising purposes, so fans can only consume content one-way. It was possible. In order to solve this problem, the information provision system according to embodiments of the present invention allows users to directly participate in the operation of the official account (OWA) of the IP they usually love, directly manage the assets of the IP, and act as a member of the community. It provides the experience of producing content, and allows OWA to interact and communicate with fans and other official accounts. Additionally, the information provision system can provide various information, such as advertisements, to users through OWA.

At this time, the information provision system can provide the foundational technology to enable OWA to be transparently operated and managed by DAF, which is comprised of enthusiasts with DAF participation rights. Users can submit suggestions for implementing specific actions (Tx) in OWA that everyone loves. In this case, the information provision system can register proposals submitted by users and provide a voting function for registered proposals through DAF. Additionally, the information provision system can control the action (Tx) according to the proposal to be automatically executed if the proposal is approved according to the vote conducted in DAF. Digital assets such as various messages or images can be converted into NFTs (Non-Fungible Tokens), and the information provision system can provide functions for free interaction and communication using NFTs between fans (users) and OWA. Here, interaction or communication may include the concept of transmitting (Tx) tokens such as NFTs.

Therefore, the information provision system can provide a fan-driven user experience through OWA, the official account of the IP, build an IP- and fan-based world view, and provide a new BM (Business Model) and community economy. there is.

Figure 3 is a diagram showing an example of OWA according to an embodiment of the present invention. Figure 3 shows the OWA 310 of Character 1, which is an official account created for Character 1 as an IP, and the OWA 320 of Character 2, which is an official account created for Character 2 as an IP. At this time, DAF a (312) can be configured including users (enthusiasts) holding DAF participation tokens for Character 1's OWA (310), and DAF participation tokens for Character 2's OWA (320). DAF b (322) containing users (enthusiasts) may be configured, respectively.

At this time, the information provision system may provide pages (eg, web pages, mobile pages, etc.) corresponding to the OWA (310 and 320) to users.

The embodiment of FIG. 3 shows an example in which a general fan 314 of the OWA 310 of character 1 transmits a suggestion, such as requesting a letter or collection of character 1 or suggesting a mission, to the OWA 310. For example, the information provision system may provide a user interface through which the general fan 314 can register a proposal with the OWA 310 through the above-described page. In this case, DAF a (312) can decide whether to proceed with the proposal by voting on the registered proposal. For example, the information provision system may provide a list of registered proposals to each of the enthusiasts constituting DAF a 312 through the above-described page, and may provide a user interface for voting on each proposal. . If the proposal is approved through voting, the letter or collectible requested through the transaction may be provided to the general fan 314. For example, the information provision system may provide requested letters or collectibles according to the transaction to the general fan 314. Here, letters or collectibles can be provided to general fans 314 in the form of NFTs. As already explained, interaction or communication between a fan and OWA, or interaction between OWAs to be described later, may include the concept of transmitting (Tx) a token such as an NFT. The series of processes of registration and voting of proposals may be accomplished through the governance function of the blockchain platform or contracts (e.g., smart contracts).

Additionally, the embodiment of FIG. 3 shows an example in which a general fan 324 of Character 2's OWA 320 sends a gift (NFT), donation, or message to Character 2. For example, donations may include coins (cryptocurrency) used on blockchain platforms. For example, the information provision system may provide a user interface through which a general fan 324 can send a gift (NFT), donation, or message to Character 2 through the above-described page. In this case, the contents of the gift, donation, or message sent to Character 2 and information about the general fan 324 who sent it may be displayed on the above-mentioned page.

Additionally, the embodiment of FIG. 3 shows an example in which the advertiser 330 proposes an advertisement through the OWA 320 of character 2. For example, the information provision system may provide a user interface for advertising offers to the advertiser 330 through the above-described page. In this case, DAF b (322) can decide whether to proceed with the advertisement proposal by voting on the registered advertisement proposal. For example, an advertisement may be produced as an NFT, and the produced NFT may be exposed in a form displayed through a page for OWA (320). As a more specific example, an NFT may be produced in the form of a costume worn by Character 2 while containing content for advertising, and an image of Character 2 wearing this NFT may be displayed through the page for OWA (320). .

Additionally, DAF b (322) can decide on the use of the donation sent to Character 2 through voting.

All these proposals and voting results can be recorded on the blockchain included in the blockchain platform, and anyone can view the records through the blockchain, so OWA, the official IP account, is transparent to multiple users. It can be operated properly.

Creation of OWA

The information provision system can provide IP holders with the ability to create a wallet account (OWA) for each IP they own after entering into a partnership with a blockchain platform. At this time, users can distinguish between regular accounts and OWA by checking the OWA-specific official mark in their wallets.

OWA operation and use

The operation method of OWA can include the IP holder's sole operation method and the DAF operation method, and the IP holder can decide which of the two operation methods to use. The sole operation method of the IP holder is a method directly managed by the IP holder, but in embodiments of the present invention, only the operation method by DAF is described. Operation by DAF may mean that the IP holder issues tokens with permission to participate in the DAF to recruit enthusiasts to form the DAF, and then OWA is operated by the DAF. For example, enthusiasts can be included in a DAF by purchasing DAF participation tokens sold by the IP holder. As already explained, a DAF can be comprised of enthusiasts who hold DAF participation tokens. Depending on the embodiment, IP holders can also become members of the DAF by holding some tokens. For example, an IP holder can hold 30% of the DAF participation tokens and sell 70% of the DAF participation tokens to users. At this time, the more DAF participation tokens are held, the stronger the voting power within the DAF can be.

DAF operation

DAFs can operate by leveraging the functionality of the blockchain platform or contracts (e.g., smart contracts). Here, the functionality of the blockchain platform may include the ability for any user to submit proposals. As already explained, a submitted proposal can be approved or not by voting by specific accounts (enthusiasts) with permission to participate. Modules that provide blockchain platform functions can be executed independently of each other for DAFs.

Voting can be done according to a one-person-one-vote method or a voting method proportional to the voting power held. Additionally, proposals approved based on voting results can be guaranteed to be automatically executed on the chain. In other words, the information provision system can implement approved proposals.

Meanwhile, the information provision system can provide a function where a majority of reasonable enthusiasts who make up the DAF can delete or expel a proposal that caused abusing or a malicious fan who registered the proposal by voting.

DAF voting power

IP holders can issue tokens with participation rights (DAF participation tokens) in the form of FT (Fungible Token) or NFT. At this time, FT's participation authority (voting power) can be strengthened in proportion to the number of tokens, so it may be suitable for a voting method proportional to the voting power held. In addition, NFT may have different voting power entered into the metadata for each token, and may be suitable for a one-person, one-vote voting method. NFTs may be less likely to be recognized as crypto assets compared to FTs. General fans must purchase DAF participation tokens as voting power to become enthusiastic fans.

DAF decision authority

DAF can basically be responsible for deciding whether or not to execute all actions (Tx) of OWA. For example, whether to transfer tokens from OWA to another account, issue new NFTs, or burn NFTs held can be decided by voting by DAF.

In addition, DAF can determine the management and use of donations and other OWA profits received from general fans. For example, decisions can be made on distribution of donations in proportion to voting power.

Additionally, DAF can incinerate inappropriate tokens sent by some malicious fans through suggestions and voting.

DAF can grant other decision-making authority through its own agreement.

OWA Interaction

Interaction may include the concept of transmitting (Tx) a token as previously described. These types of interactions largely include interactions between fans and OWAs, and interactions between OWAs.

Regarding interactions between fans and OWA, all fans are free to perform the following interactions by executing transactions on-chain with OWA. Fans can freely interact and communicate 24 hours a day without anyone's permission or assistance.

- Request and provide fan signs and fan letters in NFT format

- Deliver gifts (NFT) and donations (coins in the form of cryptocurrency)

- NFT transactions, in this case, NFTs that OWA has a history of holding may become more scarce than regular NFTs.

- Propose and perform a mission. For example, you can propose and perform a mission to deliver donations in the name of compensation if certain conditions are met.

- Advertisement selection: Advertising effects can be generated by selecting and exposing NFTs containing advertising content of a specific company as OWA advertising items.

Meanwhile, interaction between OWAs may include the following interaction between IPs within the same content or between IPs within different content. For example, interactions between OWAs include not only the interaction between character b and character c in cartoon a, but also the interaction between character b in cartoon a and character e in movie d.

- Send message (NFT)

- Send actions and emoticons (NFTs): Say hello, ask how they are doing, congratulate them, etc. In this case, the action can be displayed in the form of a sentence (for example, “Character b says hello to character e”) on the OWA page. . Various actions and emoticons can be created and traded as NFTs.

- NFT transaction, for example, is a transaction that sells item f, a cherished item in the content of character b, to character e. This transaction itself can be turned into content in the community and go viral.

- Propose and perform missions. For example, fans can propose missions that require competition between specific OWAs.

These blockchain-based accounts (OWAs) jointly operated by multiple users can be linked to instant messaging services, metaverse platforms, game services, etc., and can be further improved by quantifying the quantity of tokens whose attributes can be measured for each OWA. It can provide various fun elements.

Through the information provision method and system according to the embodiments of the present invention, fans can obtain a fan-led user experience. For example, users can get the powerful experience of being able to participate as an administrator of the official account of the IP they love. In addition, enthusiasts can directly determine OWA's future actions, reproduce content, and show off their superior status in the IP-related community. In addition, a high degree of freedom can be provided because various messages and images are converted into NFTs, and fans and OWA can freely interact and communicate using these NFTs. For example, it was explained earlier that free interaction is possible between OWAs and between OWAs and fans. In addition, fans can resell NFTs received from OWA (e.g., OWA collectibles) at a higher price. In addition, personalized messages or actions can be issued and/or sold, and the OWA economy can be created through donations or mission proposals.

Additionally, from the IP holder's perspective, there is an advantage in that it makes it possible to produce fan-led content. For example, it can provide a user experience that allows users to create new IP-related worldviews and content they love by directly operating and managing an official account, which was difficult to provide in existing services. In addition, OWA can be created for each IP (e.g., for each character) and can be operated 100% autonomously by enthusiasts, thereby reducing operational and content production costs and/or resources. In addition, a new BM and community economy are created by generating additional advertising revenue by utilizing the slot of the OWA wallet with high traffic as an advertising space (for example, Character 1's OWA holds the NFT of the hat sold by Advertiser 2 and exposes it on the page). It can happen. In addition, by utilizing the high degree of freedom of blockchain, it is possible to derive various economies and business models based on OWA and fandom. In addition, a lock-in effect can be expected by providing more fresh fun and immersion to fans through synergy with other IP owners.

Additionally, from the perspective of a blockchain platform, it can provide IP and fan-based worldview. For example, the act of trading and holding NFTs themselves can become content by having an IP-centered community directly produce and/or distribute content. Through this, the blockchain platform can operate as an infrastructure and ecosystem for NFT activation. Additionally, the transparency and integrity provided by blockchain technology enables the construction of a metaverse in which IPs of heterogeneous content can interact and are compatible. In addition, due to the nature of blockchain, which provides a high degree of freedom, various interactions, economies, and business models can be derived based on fandom (for example, OWA-based advertising). In addition, by occupying the wallet of a famous IP, it can secure a competitive advantage in the future compared to other platforms and can be expected to play a central role in the global NFT market. In addition, by providing an open API (open application programming interface) to third-party services, OWA can be linked to various external services such as SNS and operate as an official account, and external IP-related communities can be connected to OWA and It can be secured as an active user of the global NFT marketplace.

OWA Advertising

Advertising products based on OWA can be broadly classified into price bidding advertising, fixed price advertising, and targeting advertising.

Price bidding type advertising may be an advertising method that is initiated by generating a finite number of advertising tokens in advance within OWA and updating the advertising content of the advertiser who bid the highest price to the metadata of the advertising token. Here, the advertising token can serve as an advertising slot where the advertiser's advertising content is exposed. This price bidding type advertisement has the characteristic that it does not guarantee that the advertiser's advertising budget will be exhausted because the advertising content exposed through advertising tokens may be replaced by other advertising content offering a higher price. Additionally, price bidding-type advertising can be conducted through real-time bidding, and exposure of successful advertising content can be guaranteed.

In one embodiment, a person (e.g., an advertiser or a third party) who wishes to use price bidding advertising may submit an advertising request proposal for a specific OWA. For example, an advertiser can create an ad operation account in advance and submit an ad request proposal to OWA through the ad operation account. As already described, a finite number of advertising tokens may be created in advance within the OWA, and in this case, the advertiser can select a specific advertising token among the limited number of advertising tokens and submit an advertising request proposal.

Meanwhile, the OWA's DAF can vote on submitted ad request proposals. If the ad request proposal is approved through DAF's vote, the advertiser can participate in the bidding. At this time, if the price bid by the advertiser is higher than the current bidding price cutoff line, the information provision system updates the advertiser's advertising content to the metadata of the pre-generated advertising token (token owned by OWA), thereby allowing the advertiser to Advertising content can be exposed to users. Additionally, if the price bid by the advertiser is less than the current bidding price cutoff, the information provision system may register the advertiser's advertising content in the waiting list. When the contract for an advertisement currently exposed through the corresponding advertising token is terminated, the information provision system can expose advertising content registered in the waiting list through the corresponding advertising token.

If an ad request proposal is rejected through DAF's vote, the advertiser may improve its ad content and propose the ad request again.

Fans (general fans and/or enthusiasts) can consume advertising content by viewing OWA's advertising tokens, and when necessary, purchase advertising products (NFT and/or physical products) by accessing metadata. In other words, the information provision system can expose OWA's advertising tokens to fans according to the fans' inquiries, and provide metadata of the advertising tokens, including URIs and QR codes, to fans so that fans can visit the advertiser's website. can be provided. This metadata can be exposed to fans through advertising tokens.

Meanwhile, for advertising content for which the advertising contract has ended or unauthorized advertising items that have not gone through the above process, DAF can send or incinerate the NFT through voting.

Figure 4 is a diagram illustrating an example of a price bidding advertising process according to an embodiment of the present invention. When the OWA 410 is created for a specific IP and the DAF 420 for the OWA 410 is configured, the information provision system may first generate an advertising token in advance to provide price bidding-type advertising. If the advertising token is created in advance, the advertiser 430 can submit an advertising request proposal for a specific advertising token (advertising token 2). At this time, the DAF 420 may approve or reject the advertisement request proposal by voting on the submitted advertisement request proposal. If the advertisement request proposal is approved, the advertiser 430 can set a price for the advertisement token and proceed with bidding. If the advertiser 430 wins the bid for advertising token 2, the advertiser's 430 content may be exposed to the user 440 through advertising token 2. For example, the advertiser's 430 content may be produced in the form of a Non-Fungible Token (NFT). At this time, as the metadata of advertising token 2 is updated with the metadata of the NFT produced as content of the advertiser 430, advertising token 2 may be updated with the content of the advertiser 430, and the advertising token 2 may be updated with the content of the advertiser 430 through OWA. Advertising token 2 updated with content may be exposed to the user 440.

A fixed-price advertisement may be an advertisement product in which the advertisement is initiated by the advertiser (330 or a third party) directly creating an advertisement token and transmitting it to OWA. At this time, in fixed-price advertising, all advertisements that meet basic standards such as appropriateness of advertising content and minimum budget may be permitted. These fixed-price advertisements can be advertised at a fixed unit price and can compensate for exhaustion of the advertiser's advertising budget. However, if the number of advertising tokens for the OWA increases, the advertising content may not be exposed on the main screen of the user interface on the page for the OWA, so exposure of the advertising content is not guaranteed.

In one embodiment, an advertiser or IP holder may submit an advertisement request proposal for a specific OWA. Even in this case, the advertiser or IP holder can create an account for advertising operations in advance and submit an advertising request proposal to OWA through the advertising operation account.

Meanwhile, the OWA's DAF can vote on submitted ad request proposals. If the advertisement request proposal is approved through DAF's vote, the advertiser can start the advertisement by creating and publishing advertisement content and transmitting it to the relevant OWA. As already explained, advertising content can be produced and published in the form of NFT.

Even in fixed-price advertising, if an advertising request proposal is rejected through DAF's vote, the advertiser can improve its advertising content and propose the advertising request again.

Fans (general fans and/or enthusiasts) can consume advertising content by viewing OWA's advertising tokens, and when necessary, purchase advertising products (NFT and/or physical products) by accessing metadata. In other words, the information provision system can expose OWA's advertising tokens to fans according to the fans' inquiries, and provide metadata of the advertising tokens, including URIs and QR codes, to fans so that fans can visit the advertiser's website. can be provided. This metadata can be exposed to fans through advertising tokens.

Meanwhile, for advertising content for which the advertising contract has ended or unauthorized advertising items that have not gone through the above process, DAF can send or incinerate the NFT through voting.

Figure 5 is a diagram showing an example of a fixed price advertising process in one embodiment of the present invention. After OWA 510 is created for a specific IP and DAF 520 is configured for OWA 510, advertiser 530 can submit an ad request proposal to OWA 510 for fixed price advertising. At this time, the DAF 520 may approve or reject the advertisement request proposal by voting on the submitted advertisement request proposal. If the advertisement request proposal is approved, the advertiser 530 can create an advertisement token and register it in the OWA 510. For example, the advertiser 530 can simply transfer the created advertising token from its account to the OWA 510. Since OWA 510 displays all tokens transmitted and received through the page for OWA 510, advertising tokens can also be displayed through the page for OWA 510. In other words, the advertising token may be exposed to the user 540 through the page for OWA 510.

Some processes of price bidding advertising and/or price fixing advertising may occur on-chain or off-chain. In addition, for more effective OWA advertising in price bidding advertising and/or fixed price advertising, IP holders can set the disclosure or exposure order of specific assets. For example, the information provision system can be linked to an electronic wallet service, and can provide a user interface for setting whether to disclose a specific asset or the order of exposure on the electronic wallet interface linked to the IP holder's OWA management interface. In addition, it provides an NFT protocol with private characteristics, and through this, IP holders can be encouraged to privately process unauthorized NFTs in their electronic wallets. In other words, because DAF voting requires a certain amount of time, IP holders can provide IP holders with a management interface that can quickly process unauthorized advertisements, etc.

Targeted advertising may be an advertising product that exposes the advertiser's advertising content to relevant audiences in a limited manner. These targeted advertisements can guarantee that the advertiser's entire advertising budget is used up. Additionally, targeted advertising can be conducted using a real-time bidding method or a fixed unit price method, and exposure can be guaranteed.

In one embodiment, the advertiser can set conditions for the target audience. In this case, the information provision system can transmit advertising content to users who meet the conditions. For example, the information provision system can transmit advertising tokens to the users' electronic wallet accounts. In this case, the electronic wallet application can provide notifications about advertising content to the relevant users.

The conditions of the target audience may include conditions for at least one of interest topics (IP and/or OWA), keywords, purchase intention, remarketing, demographics, device, and location. Here, purchase intention may be a condition for targeting users who have visited the advertiser's website, and remarketing is for setting users who have taken actions helpful to the advertiser's business on the advertiser's website as the target. This may be a condition for

Advertising content exposed through price bidding advertisements, fixed price advertisements, and targeting advertisements may be exposed to users in various forms such as images, text, and videos.

Performance measurement criteria for each of the price bidding advertisement, fixed price advertisement, and targeting advertisement may include at least one of the number of clicks, impressions, views, and conversions. Here, the number of clicks may mean the number of times users visited the advertiser's website using the URI, QR code, etc. included in the token's metadata. Additionally, the number of impressions may refer to the number of times the token image (brand, product, etc.) is exposed to users. Additionally, the number of views may refer to the number of times the video included in the token's metadata has been viewed by users. Additionally, the number of conversions may refer to the number of times users who visited the advertiser's website using the URI, QR code, etc. included in the token's metadata performed the advertiser's expected action (purchase of a product, membership registration). At this time, in order to measure the number of conversions, the information provision system can track the behavior of users who visit the advertiser's website.

Figure 6 is a flowchart showing an example of an information provision method according to an embodiment of the present invention. The information provision method according to this embodiment may be performed by the computer device 200 implementing the information provision system described above. At this time, the processor 220 of the computer device 200 may be implemented to execute control instructions according to the code of an operating system included in the memory 210 or the code of at least one computer program. Here, the processor 220 causes the computer device 200 to perform steps 610 to 640 included in the method of FIG. 6 according to control instructions provided by code stored in the computer device 200. can be controlled.

In step 610, the computer device 200 may operate a blockchain-based IP account that is created for the IP and whose proposals are processed through voting by registered users as they hold participation tokens. For example, the computer device 200 may create a blockchain wallet account for the IP as a blockchain-based IP account at the request of a company holding the IP. Here, blockchain-based IP accounts can correspond to the OWA described above. Additionally, the computer device 200 may register users holding participation tokens issued for blockchain-based IP accounts. Here, the participation token may correspond to the DAF participation token described above. At this time, the computer device 200 can issue a participation token at the request of a company holding an IP, and can register users who purchase the issued participation token. Users registered here can correspond to the enthusiastic fans described above.

In step 620, the computer device 200 may register an information provision offer from an information provider requested for an IP account. Here, the information provider may include, for example, an advertiser, an IP holder, or a third party. Information providers may wish to expose their content to users, and may register an information provision offer to expose such content through an IP account. At this time, the computer device 200 may register such an information provision proposal. The information to be provided here may be an advertisement, and the information provision proposal may correspond to the advertisement request proposal described above.

In step 630, if the information provision proposal is approved through voting by registered users, the computer device 200 may expose content registered by the information provider based on the IP account. As an example, the computer device 200 may provide registered users with a voting function for registered information provision proposals. The computer device 200 may provide a voting function to registered users through a contract or governance function of a blockchain platform where a blockchain-based IP account is maintained. Therefore, users who purchase participation tokens can directly participate in the operation of a blockchain-based IP account for the IP they are interested in through the voting function. In addition, the computer device 200 can provide a voting function to registered users according to a FT (Fungible Token)-based voting method or an NFT-based one-person, one-vote voting method in which participation rights change in proportion to the number of tokens held. You can. As already explained, suggestions and voting results can be recorded on the blockchain provided by the blockchain platform, and these records allow blockchain-based accounts to be operated transparently by multiple users.

At this time, if the information provision proposal is approved through the voting function, the information provision proposal can be processed. Processing of information provision proposals may include displaying content registered by the information provider based on the IP account. For example, content can be produced and registered in the form of NFT. At this time, the content registered by the information provider may be exposed according to at least one advertising method among the price bidding type advertisement, price fixed advertisement, and targeting type advertisement described above.

In order to provide content registered by the information provider in the manner of price bidding-type advertising, the computer device 200 may generate an information provision token in advance for the IP account prior to registration of the information provision proposal. In this case, the computer device 200 updates the content registered by the information provider in step 630 to the metadata of the pre-generated information provision token, thereby converting the content registered by the information provider into the pre-generated information provision token. It can be exposed through tokens. Here, the exposed content may be content for which the price bid by the information provider is higher than or equal to the current bidding price cutoff line for the pre-generated information provision token. In other words, if the information provision proposal is approved through voting by registered users and the price bid by the information provider is equal to or higher than the current bid price cutoff for the pre-generated information provision token, the information provider 200 Content registered by can be exposed through a pre-generated information token. On the other hand, if the information provision proposal is approved through voting by registered users, but the price bid by the information provider is less than the current bid price cutoff for the pre-generated information provision token, the computer device 200 sends the information provider to the information provider. Content registered by can be registered in the waiting list. Thereafter, when the contract for the content currently being exposed through the pre-generated information provision token is terminated, the computer device 200 may expose the content registered in the waiting list through the pre-generated information provision token.

In order to provide the content registered by the information provider in the manner of fixed-price advertising, the computer device 200 transmits the information provision token created as content by the information provider from the information provider's account to the IP account, thereby Can be exposed through IP account. Information about tokens transmitted in connection with the IP account may be displayed on the page related to the IP account. Accordingly, the contents of the information token produced as content and transmitted to the IP account may also be displayed on the page related to the IP account. In other words, information may be provided on pages related to the IP account upon transmission of the information provision token to the IP account. However, as the number of information tokens sent to IP accounts increases, the display of information tokens sent later may be placed at the top of the page, and the display of information tokens sent earlier may be moved to the bottom of the page. there is.

Meanwhile, depending on the embodiment, the computer device 200 may register the conditions of the person targeted by the information provider and may register an information provision token produced as content by the information provider. At this time, the computer device 200 transmits a registered information provision token to the user's electronic wallet account that meets the conditions of the registered target, thereby providing content registered by the information provider in the manner of targeted advertising described above. You can. At this time, as the registered information provision token is transmitted to the electronic wallet account of the user who meets the conditions of the registered subject, the application installed and run on the terminal of the user who meets the conditions of the registered subject in connection with the electronic wallet account. A notification may be provided to the user. In other words, notification of information provision can be automatically provided to the user through an application linked to the electronic wallet service.

In step 640, the computer device 200 can measure the performance of providing content. For example, the computer device 200 determines the number of times users visit the website of the information provider and the image of the token to the users through at least one of the URI and image code included in the metadata of the content produced in the form of a token. The number of exposures, the number of times the video included in the metadata of the content is viewed by users, and the number of times a user visits the information provider's website through at least one of the URI and image code included in the metadata of the content is set by the information provider. At least one of the number of times an action is performed can be measured as a result of providing content. Measured performance can be used to calculate compensation for providing information (for example, advertising costs). For example, the bidding price or fixed unit price may all be a cost for one time. In this case, the price for providing information can be calculated based on the bid price or fixed unit price and the number of measurements.

Figure 7 is a diagram showing examples of individuals, guilds, and OWAs in one embodiment of the present invention. Figure 7 shows individuals 710, guilds (small guild 720a and large guild 720b), and OWA 730. Here, individuals 710 and guilds 720a and 720b may be general fans and/or enthusiasts of the IP, and OWA 730 may be created by an IP holding company.

The individual 710 may be an on-chain general account, and this individual 710 can directly create a guild 720a, 720b or participate in an already created guild 720 as long as he or she has a wallet. Individual 710 may interact by exchanging transactions directly with guilds 720a, 720b and/or OWA 740. Additionally, the individual 710 may freely submit a proposal containing the request/request of the individual 710 to the guilds 720a, 720b and/or OWA 740.

Guilds 720a and 720b may be on-chain multisig accounts. Here, the Miltisig account may refer to a special account where transactions are executed through the votes of multiple accounts. As described above, an individual 710 can create a guild related to IP according to various purposes or needs. Guild creators can issue dedicated governance tokens and sell them for a fee and/or for free. Guild members holding governance tokens can vote on proposals. Additionally, proposals approved according to the guild's voting results can be automatically executed. As the number of members of the guild (720a, 720b) increases and the number of active assets (coins and/or tokens) increases, awareness and influence within the IP ecosystem may increase, and the IP's official account (e.g., OWA (730)) may increase. It can be advantageous in the competition to dominate governance tokens.

OWA (730) can also be an on-chain multi-sig account, and IP holders can create OWA (730) for each IP and issue governance tokens. Guilds that meet certain conditions can directly participate in the operation of OWA (730) after purchasing governance tokens. Activity information of the OWA 730 can be shared and/or disseminated externally in real time by linking with other social network services.

Meanwhile, the main screen of the IP holder's site or the main screen of the brand store of a specific IP, etc. may include a menu for accessing a specific OWA service. When this menu is selected, the user may be provided with the main screen of the corresponding OWA service.

In OWA's service, real-time activity details (action (Tx) details) of the OWA can be provided in chronological order (timeline). Additionally, when an individual activity is selected from this timeline, a detailed information screen for that activity may be provided. On the detailed information screen, hash information of the action (Tx) may be displayed, and metadata of the related NFT may be displayed. Additionally, the timeline may provide a function for sharing information about specific activities with an external service (for example, another social network service).

Additionally, OWA's service can provide information about guilds related to the IP. For example, OWA's service may provide a function to display the entire list of guilds created in relation to the IP, a function to create a guild, a function to filter information on guilds in which the user has participated, etc. You can. At this time, when a specific guild is selected from the guild list, guild basic information, guild holding asset information, guild member information, governance token management function, guild proposal history, dedicated chat room shortcut function, proposal submission function, voting function for proposals, etc. Likewise, information and functions related to the guild may be provided. The governance token management function may include a function for issuing governance tokens for the guild.

As such, according to embodiments of the present invention, multiple users who are directly or indirectly related can provide various information through a blockchain-based account that can be jointly managed and operated democratically through voting.

The system or device described above may be implemented with hardware components or a combination of hardware components and software components. For example, devices and components described in embodiments may include, for example, a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, a microcomputer, a field programmable gate array (FPGA), etc. , may be implemented using one or more general-purpose or special-purpose computers, such as a programmable logic unit (PLU), a microprocessor, or any other device capable of executing and responding to instructions. The processing device may execute an operating system (OS) and one or more software applications running on the operating system. Additionally, a processing device may access, store, manipulate, process, and generate data in response to the execution of software. For ease of understanding, a single processing device may be described as being used; however, those skilled in the art will understand that a processing device includes multiple processing elements and/or multiple types of processing elements. It can be seen that it may include. For example, a processing device may include a plurality of processors or one processor and one controller. Additionally, other processing configurations, such as parallel processors, are possible.

Software may include a computer program, code, instructions, or a combination of one or more of these, which may configure a processing unit to operate as desired, or may be processed independently or collectively. You can command the device. Software and/or data may be used on any type of machine, component, physical device, virtual equipment, computer storage medium or device to be interpreted by or to provide instructions or data to a processing device. It can be embodied in . Software may be distributed over networked computer systems and stored or executed in a distributed manner. Software and data may be stored on one or more computer-readable recording media.

The method according to the embodiment may be implemented in the form of program instructions that can be executed through various computer means and recorded on a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, etc., singly or in combination. The medium may continuously store a computer-executable program, or may temporarily store it for execution or download. In addition, the medium may be a variety of recording or storage means in the form of a single or several pieces of hardware combined. It is not limited to a medium directly connected to a computer system and may be distributed over a network. Examples of media include magnetic media such as hard disks, floppy disks, and magnetic tapes, optical recording media such as CD-ROMs and DVDs, magneto-optical media such as floptical disks, And there may be something configured to store program instructions, including ROM, RAM, flash memory, etc. Additionally, examples of other media include recording or storage media managed by app stores that distribute applications, sites or servers that supply or distribute various other software, etc. Examples of program instructions include machine language code, such as that produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter, etc.

As described above, although the embodiments have been described with limited examples and drawings, various modifications and variations can be made by those skilled in the art from the above description. For example, the described techniques are performed in a different order than the described method, and/or components of the described system, structure, device, circuit, etc. are combined or combined in a different form than the described method, or other components are used. Alternatively, appropriate results may be achieved even if substituted or substituted by an equivalent.

Therefore, other implementations, other embodiments and equivalents of the claims also fall within the scope of the following claims.

Claims (18)

In a method of providing information in a computer device including at least one processor,
Operating a blockchain-based IP account created by the at least one processor for IP (Intellectual Property) and processing proposals through voting by registered users holding participation tokens;
registering, by the at least one processor, an information provision offer from an information provider requested for the IP account; and
If the information provision proposal is approved by the at least one processor through voting by the registered users, exposing content registered by the information provider based on the IP account
Method of providing information, including. According to paragraph 1,
A method of providing information, characterized in that the content is produced and registered in the form of an NFT (Non-Fungible Token). According to paragraph 1,
pre-generating, by the at least one processor, an informational token for the IP account prior to registration of the informational offer;
A method of providing information further comprising: According to paragraph 3,
The exposing step is,
Information characterized in that the content registered by the information provider is exposed through the pre-generated information provision token by updating the content registered by the information provider to the metadata of the pre-generated information provision token. How to provide. According to paragraph 3,
The exposing step is,
If the information provision proposal is approved through voting by the registered users, and the price bid by the information provider is higher than the current bid price cutoff for the pre-generated information provision token, the information provision token registered by the information provider An information provision method characterized by exposing content through the pre-generated information provision token. According to paragraph 3,
The exposing step is,
If the information provision proposal is approved through voting by the registered users, and the price bid by the information provider is less than the current bid price cutoff for the pre-generated information provision token, the information provision token registered by the information provider Registering content on a waiting list; and
When the contract of the content currently being exposed through the pre-generated information provision token is terminated, exposing the content registered in the waiting list through the pre-generated information provision token
An information provision method comprising: According to paragraph 1,
The exposing step is,
An information provision method characterized in that the content is exposed through the IP account by transferring an information provision token produced as the content by the information provider from the information provider's account to the IP account. According to paragraph 1,
registering conditions of a person targeted by the information provider by the at least one processor;
registering, by the at least one processor, an information provision token produced as the content by the information provider; and
Transmitting, by the at least one processor, the registered information provision token to an electronic wallet account of a user meeting the conditions of the registered subject.
A method of providing information further comprising: According to clause 8,
As the registered information provision token is transmitted to the electronic wallet account of the user who meets the conditions of the registered subject, it is installed and operated on the terminal of the user who meets the conditions of the registered subject in connection with the electronic wallet account. A method of providing information, characterized in that a notification is provided to the user in an application. According to paragraph 1,
The number of times users visit the website of the information provider through at least one of a URI (Uniform Resource Identifier) and an image code included in the metadata of the content produced in the form of a token by the at least one processor, The number of times the image of the token is exposed to users, the number of times the image included in the metadata of the content is viewed by users, and the information provider's web through at least one of the URI and image code included in the metadata of the content Measuring at least one of the number of times a user visiting the site performs an action set by the information provider
A method of providing information further comprising: A computer program stored in a computer-readable recording medium in combination with a computer device to cause the computer device to execute the method of any one of claims 1 to 10. A computer-readable recording medium recording a computer program for executing the method of any one of claims 1 to 10 on a computer device. At least one processor implemented to execute readable instructions in a computer device
Including,
By the at least one processor,
We operate a blockchain-based IP account that is created for IP (Intellectual Property) and whose proposals are processed through voting by registered users by holding participation tokens.
Register the information provider's offer to provide information requested for the IP account,
If the information provision proposal is approved through voting by the registered users, exposing the content registered by the information provider based on the IP account
A computer device characterized by a. According to clause 13,
By the at least one processor,
Prior to registration of the information provision offer, pre-generating an information provision token for the IP account.
A computer device characterized by a. According to clause 14,
By the at least one processor,
By updating the content registered by the information provider to the metadata of the pre-generated information provision token, exposing the content registered by the information provider through the pre-generated information provision token
A computer device characterized by a. According to clause 13,
By the at least one processor,
Exposing the content through the IP account by transferring the information provision token produced as the content by the information provider from the information provider's account to the IP account
A computer device characterized by a. According to clause 13,
By the at least one processor,
Register the conditions of the person targeted by the information provider,
Register the information provision token produced as the content by the information provider,
Transferring the registered information provision token to the electronic wallet account of a user who meets the conditions of the registered subject.
A computer device characterized by a. According to clause 13,
By the at least one processor,
The number of times users visit the website of the information provider through at least one of a URI (Uniform Resource Identifier) and an image code included in the metadata of the content produced in the form of a token, and the image of the token is exposed to users The number of times a video included in the metadata of the content is viewed by users, and the number of times a user visits the website of the information provider through at least one of the URI and image code included in the metadata of the content Measuring at least one of the number of times an action set by
A computer device characterized by a.

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