KR20230133954A - Advertisement production method using mobile advertising platform - Google Patents

Abstract

An advertising method using a mobile advertising platform according to an embodiment of the present invention includes a plurality of user terminals in which an online community application is installed and executed, and login is performed through user information, and member information is managed in conjunction with the user terminals. In the mobile advertising platform, which consists of a platform server that stores advertising content produced according to the request of the user terminal and displays it on the application user's terminal, the steps include running the application and charging points after signing up, and running the advertising production module of the application. Steps of selecting an advertisement category presented through the program, creating advertisement content using an advertisement creation tool, paying an advertising fee determined according to the selected advertisement category and advertisement posting period with points, and recalling the advertisement contents. It includes the step of registering on the platform server.

Description

Advertising production method using mobile advertising platform}

The present invention relates to a mobile advertising platform that allows mobile application users to directly create advertising content and composition, upload it in real time, and a method of operating the same.

With the advancement of information and communication technology, electronic commerce that takes place online is implementing almost all business methods that occur offline (off-line) across a variety of industrial fields. Due to the activation of online e-commerce, the size of the advertising market is growing, and advertisements in various formats are being produced and distributed.

Local newspapers, a type of advertising-only newspaper, are distributed in a variety of forms, dividing the country into major regions and distributing separate content for each region. Each local newspaper carries a variety of advertisements divided into advertising categories such as real estate, jobs, automobiles, and company promotions.

These local newspapers have recently expanded from the distribution of paper newspapers to the online area, and advertisers who want to advertise can advertise in online newspapers as well as paper newspapers.

However, if you want to request a strip or box advertisement in a local newspaper, for example at a flea market or intersection, you must call the local newspaper directly and inform them of the advertisement content, and the advertisement will be published in the paper or online newspaper the next day. Advertisers who need it will experience inconvenience due to this time difference.

Republic of Korea Patent Publication No. 10-2014-0109561 Republic of Korea Patent No. 10-0763724 Republic of Korea Patent Publication No. 10-2007-0118781

The technical problem to be achieved by the present invention is to provide a mobile advertising platform that can create and upload advertising using a mobile application and advertise in real time, and an advertising method using the same.

According to one aspect of the present invention, an online community application is installed and executed, a plurality of user terminals in which login is performed through user information, and an advertisement that manages member information in conjunction with the user terminal and is produced according to the request of the user terminal. A mobile advertising platform consisting of a platform server that stores content and displays it on a terminal of an application user, comprising: running an application to register as a member and then charging points; Selecting an advertisement category presented through the advertisement production module of the application; Creating advertisement content using an advertisement creation tool; Paying the advertising fee determined according to the selected advertising category and posting period with points; An advertising method using a mobile advertising platform is provided, including the step of registering advertising content on the platform server.

The step of running the application and charging points after registering as a member is the step of receiving cash from the user and converting it into points of corresponding value and providing them, and the step of selecting the advertisement category is selecting the type and form of advertisement. This is the stage, and the type of advertisement can be selected from the types of lifestyle information provided by local newspapers, such as recruitment/job seeking, real estate sales/lease, automobile consultation/sales, and household goods sales, and the advertisement type can be either a line advertisement or a box advertisement. One is presented so that one can be selected, and in the step of creating the advertisement content (S150), a template corresponding to a line advertisement or a box advertisement is provided, and the template includes an area where the advertiser's basic information is input and an area where the advertisement content is input. Areas are provided separately, and the step of paying the advertising fee with points (S130) may be a step of checking the advertising fee set according to the selected advertising category and paying with points.

In addition, the step of creating the advertisement content involves specifying the size, color, and thickness of the text using an editing tool presented in the area where the advertisement content is input, and selecting a photo using the camera of the user terminal or an image stored in the user terminal. A function to paste may be provided.

Embodiments of the present invention allow users to create their own advertisements by setting categories such as the desired area and the type and form of advertisements using a mobile application in which a user community is formed, and upload the advertisements in real time.

1 is a configuration diagram of a mobile advertising platform according to an embodiment of the present invention.
Figure 2 is a configuration diagram of an application running on a mobile terminal according to an embodiment of the present invention.
Figure 3 is a diagram showing the procedure for creating an advertisement using a mobile advertising platform according to an embodiment of the present invention.
Figures 4A to 4F are diagrams illustrating screens for creating advertisements using a mobile advertising platform according to an embodiment of the present invention.

Below, with reference to the attached drawings, embodiments of the present invention will be described in detail so that those skilled in the art can easily implement the present invention. However, the present invention may be implemented in many different forms and is not limited to the embodiments described herein. In order to clearly explain the present invention in the drawings, parts that are not related to the description are omitted, and similar parts are given similar reference numerals throughout the specification.

In this specification, 'part' includes a unit realized by hardware, a unit realized by software, and a unit realized using both. Additionally, one unit may be realized using two or more pieces of hardware, and two or more units may be realized using one piece of hardware.

In this specification, some of the operations or functions described as being performed by a terminal, apparatus, or device may instead be performed on a server connected to the terminal, apparatus, or device. Likewise, some of the operations or functions described as being performed by the server may also be performed in a terminal, apparatus, or device connected to the server.

In this specification, some of the operations or functions described as mapping or matching with the terminal mean mapping or matching the terminal's unique number or personal identification information, which is identifying data of the terminal. It can be interpreted as

1 is a configuration diagram of a mobile advertising platform according to an embodiment of the present invention.

Referring to FIG. 1, the mobile advertising platform according to an embodiment of the present invention allows individual users to directly create advertisements using the user terminal 100 on which the application provided by the platform server 300 is installed, and to display the generated advertisement content. It is characterized in that it is registered on the platform server 300 through the information and communication network 200 and then disclosed to other application users.

The user terminal 100 is equipped with a device that allows users registered as members of the platform server 300 to directly create advertising content and a communication means that can connect to the information and communication network 200 and transmit and receive data with the platform server 300. It is a computing device such as a portable terminal, computer, or workstation installed with an application program that can upload advertising content in conjunction with the platform server 300.

Here, the application is an application in which a user community has been formed. For example, a friend finding service, schedule management service, chat service, store search service, restaurant search service, part-time job search service, recruitment/job-seeking advertisement service, Kipticon gifting service, etc. are provided, and a community is formed among members. It may be an application in which member management and a database are built in conjunction with the platform server 300 to perform member management.

The platform server 300 manages member information in conjunction with the user terminal 100, stores the produced advertising content at the request of the user terminal 100, and displays it on the application user terminal 100.

In order to smoothly perform these functions, the platform server 300 is a computing device equipped with a high-performance microprocessor and large data storage space to process membership management, advertising content registration, and transmission functions for multiple users without delay. It is desirable to be Additionally, the platform server 300 may be connected locally or via the Internet to an administrator terminal for management by an operator operating the system.

Hereinafter, a mobile terminal according to an embodiment of the present invention will be described in detail with reference to the drawings.

In the present invention, the user terminal 100 may include a recording medium on which an application program consisting of a plurality of modules corresponding to one or more functions for creating and managing advertisements is recorded, and the user terminal 100 may include the recording medium. As the application program is executed, the technical idea of the present invention is implemented. In the following description, the configuration of the user terminal will be explained through the configuration of these application programs.

Figure 2 is a configuration diagram of an application running on a user terminal according to an embodiment of the present invention.

Referring to this, the user terminal according to an embodiment of the present invention includes a member information module 110, an advertisement search module 120, and advertisement production that provide member information including the profile of the user who is an advertisement producer and the points granted to the user. It may include an advertisement production module 130 that performs, a data storage module 140 that provides a template for advertisement production and stores the produced data, and an advertisement registration module 150.

The member information module 110 serves to receive and display member information registered on the platform server 300 through a login process by the user of the user terminal. In particular, the member information includes electronic points used in place of currency in the system of the present invention, and such member information can be displayed at the top of the screen provided when the application program is executed.

The advertisement search module 120 provides a function to search advertisements uploaded by users. It provides the ability to search by selecting a region, industry, or advertisement type, or search using search keywords.

The advertisement production module 130 provides a menu tab so that the user can select functions for advertisement creation and editing, and executes sub-components described later according to the user's selection.

A menu is provided to select the line advertisement production department (131), the box advertisement production department (132), and the store advertisement production department (133). Templates are provided for each advertisement type, so advertisement content can be created by simply modifying the text. In addition, line advertisements, box advertisements, and store advertisements all provide the ability to create advertisements created through computer programs by saving them in image form and then uploading them.

The data storage module 140 stores advertisements created by user members in conjunction with the platform server 300, stores templates necessary for advertisement production, and stores the information stored in the platform server 300 when the user needs to modify the advertisement. Performs the function of loading advertisements.

Figure 3 is a diagram showing an advertisement production method using a mobile advertisement platform according to an embodiment of the present invention.

Referring to this, the advertisement production method using a mobile advertisement platform according to an embodiment of the present invention includes the steps of charging points after running the application and registering as a member (S100), selecting an advertisement category (S110), and creating advertisement content. It includes a step (S120), a step of paying the advertising fee set for the selected advertisement type with points (S130), and a step of registering advertisement content (S140).

The step of charging points after running the application and registering as a member (S100) is the step of receiving cash from the user and converting it into points of corresponding value. Users who converted cash into points on the platform will be managed as special members. Customers can pay advertising fees or purchase goods provided by the platform with the points they are given. At this time, in order to purchase goods with points, users can make point payments through non-face-to-face payment methods such as mobile pay.

The step of selecting an advertisement category (S110) is a step of selecting an advertisement area, advertisement type, advertisement form, etc., and is set by selecting a menu tab. For example, in the case of a job advertisement, the advertisement area may be the area where the user wants to work, in the case of a job advertisement, it may be the location of the workplace or recruitment company, or in the case of an apartment sale, it may be the location of the apartment.

The type of advertisement can be selected from the types of lifestyle information mainly provided by local newspapers, such as recruitment/job seeking, real estate sales/lease, automobile consultation/sales, and household goods sales. The advertising format is presented so that you can choose between line advertising, box advertising, and store advertising.

In the step of creating advertisement content (S120), a template for writing advertisement content may be provided according to the type and form of advertisement selected in the advertisement category selection step.

The template can be provided with separate areas to write title, content, contact information, etc., and an editing tool is provided to select and adjust font size/thickness/color, etc. In addition, instead of inputting text, an advertisement image saved in the user terminal 100 can be loaded and pasted into the advertisement content, or a photo taken using the camera of the user terminal can be directly attached.

When advertising content is written and saved, it is temporarily stored in the data storage module 140, and can be modified at any time in the temporary storage state.

Once the advertisement content is completed, the advertisement fee is paid using points (S130). When you click to register an ad, an advertising fee payment window will pop up, and the fee will vary depending on the selection of the advertising posting period.

The step of registering advertisement content (S140) is a step of registering a completed advertisement. When the registration button is clicked, the advertisement content is stored in the corresponding platform server 300 and displayed to be searchable through the application user's terminal 100.

Hereinafter, the technical idea of the present invention will be explained through an example of a GUI for each function provided by an application program of a user terminal according to an embodiment of the present invention with reference to the drawings.

In the following description, each screen and window provides the member information module 110, the advertisement search module 120, the advertisement production module 130 that performs advertisement production, and a template for advertisement production and stores the produced data. It is implemented by a data storage module 140 and an advertisement registration module 150.

Figures 4A to 4F are diagrams illustrating screens displayed when creating advertisements using a user terminal according to an embodiment of the present invention.

Referring to FIG. 4A, the user terminal 100 according to an embodiment of the present invention may provide an initial screen including a plurality of menu tabs according to execution of an application program.

When explaining the screen composition of the initial screen, login information and points held are displayed on the left, and an advertisement section is displayed below it. The advertisement section is where commercial advertisements exposed to the user community of this application are displayed.

Various menu tabs for the currently running application program are provided at the top. Menus for managing friends, chatting, and purchasing Keepicons, a My Home menu for customizing the user's character, and a menu tab for line/box advertising may be provided. When you select one of the menu tabs, an activation window corresponding to the selected menu is displayed.

Figure 4a illustrates a window that is activated for creating an advertisement when registering a line advertisement is selected. A window for entering basic information is displayed on the left, and an input window for entering advertisement content is displayed on the right. The basic information input window displays a window where you can enter region selection, advertisement type, password input window provided after payment, edit/register, contact information, gender, etc. If part-time advertising is selected as the type of advertisement, interview time and recruitment period may be provided.

The advertisement content on the right can be created using an advertisement creation tool. If you select a template provided in the advertisement creation tool, a template suitable for the line advertisement is provided, and the user enters the advertisement content by attaching a photo or image using a camera, entering text, and editing the size/color/thickness of the text using the editing function. can do. Once completed, you can upload your advertisement by clicking the registration button.

Figure 4b illustrates a window that is activated when searching for a line advertisement is selected. If you select a part-time job from the region and industry and enter a search keyword, the matching Jul advertisement will be searched. Users can check detailed advertisement contents by clicking on one of the search information.

Figure 4c illustrates a window activated for creating an advertisement when the user selects a box advertisement. Taking a job advertisement as an example, a window is presented on the left where the user selects the region, recruitment field, and employee recruitment, and enters the company's basic information and required information for employee recruitment.

On the right, a box template corresponding to a box advertisement is provided so that you can create advertisement content related to employee recruitment using an advertisement creation tool.

Figure 4d illustrates the search results when the user selects the box advertisement search. Taking employee recruitment as an example, it illustrates the screen that appears when the region, recruitment field, and employee recruitment are selected and a search is performed. Example of a window activated for production. Users can check detailed advertisement contents by clicking on one of the search information.

Figure 4e illustrates a window that is activated for creating an advertisement when a store advertisement is selected.

Taking a restaurant as an example among store advertisements, when you select a restaurant in the region and industry, a search/delete button and an edit/register button are presented. When you click the registration button, a window appears on the left where you can enter basic information about the restaurant you want to advertise. . Basic information may include business name, contact information, menu, directions, etc. Additionally, a window may be presented for inputting three representative foods to be used as search keywords during a user search.

On the right, a template for writing advertisement content is provided.

Figure 4f is an example of a window for searching a store, and is the result of a search after selecting a store, selecting a region and a restaurant, and entering three representative menus.

Stores that match the content advertised by the store owner and the search keyword are listed, and can only be deleted by the operator and registrant.

The description of the present invention described above is for illustrative purposes, and those skilled in the art will understand that the present invention can be easily modified into other specific forms without changing the technical idea or essential features of the present invention. will be. Therefore, the embodiments described above should be understood in all respects as illustrative and not restrictive. For example, each component described as unitary may be implemented in a distributed manner, and similarly, components described as distributed may also be implemented in a combined form.

The scope of the present invention is indicated by the claims described below rather than the detailed description above, and all changes or modified forms derived from the meaning and scope of the claims and their equivalent concepts should be construed as being included in the scope of the present invention. do.

100: User terminal 110: Member information module
120: Advertisement search module 130: Advertisement production module
140: Advertisement production module 200: Information communication network
300: platform server

Claims (3)

An online community application is installed and executed, and a plurality of user terminals log in through user information. Member information is managed in conjunction with the user terminals, advertising content created according to the user terminal's request is stored, and the application user's terminal is stored. In the mobile advertising platform consisting of a platform server that displays,
Running the application to register as a member and then charging points;
Selecting an advertisement category presented through the advertisement production module of the application;
Creating advertisement content using an advertisement creation tool;
Paying the advertising fee determined according to the selected advertising category and posting period with points; and
An advertising method using a mobile advertising platform comprising: registering advertising content on the platform server. According to paragraph 1,
The step of running the application and recharging points after registering as a member is the step of receiving cash from the user and converting it into points of corresponding value.
The step of selecting the above advertisement category is the step of selecting the advertisement type and advertisement format. The advertisement type is one of the types of lifestyle information provided by local newspapers, such as recruitment/job search, real estate sale/lease, automobile consultation/sale, and household goods sale. You can select one, and the advertisement type is presented so that you can choose either a line advertisement or a box advertisement.
In the step of creating the advertisement content, a template corresponding to a line advertisement or a box advertisement is provided, and the template is provided with an area where the advertiser's basic information is input and an area where the advertisement content is input.
The step of paying the advertising fee with points is an advertising method using a mobile advertising platform that involves checking the advertising fee set according to the selected advertising category and paying with points. According to paragraph 2,
The step of creating the advertisement content involves specifying the size, color, and thickness of the text using the editing tool presented in the area where the advertisement content is input, and pasting a photo using the camera of the user terminal or an image stored in the user terminal. An advertising method using a mobile advertising platform that provides the ability to advertise.