KR20230129779A - User targeting method for game promotion and user targeting system using the same - Google Patents

Abstract

An example of a user targeting method for game promotion according to a technical aspect of the present invention is a user targeting method performed in a targeting server that performs user targeting for game promotion, and includes a plurality of characteristic elements for each of a plurality of games. Setting and grouping the plurality of games based on a plurality of similar game groups set based on the plurality of characteristic elements, at least one similar game belonging to the similar game group associated with the target game to be promoted For users of a game, performing a game motivation promotion for the target game and setting a target user group of the target game based on a response of a user of the at least one similar game to the game motivation promotion. It can be included.

Description

User targeting method for game promotion and user targeting system using the same {User targeting method for game promotion and user targeting system using the same}

The present invention relates to a user targeting method for game promotion and a user targeting system using the same.

As network and computing technologies advance, the accessibility of games increases and games become possible in various IT environments such as mobile environments, the game industry is also developing in various ways.

The conventional gaming environment has gradually developed from arcade games or video games using dedicated terminals to computer-based games. Recently, thanks to the improved performance of mobile IT devices such as smartphones, mobile-based games have been changing and expanding. There is a trend.

Therefore, in line with the expanding size of the game market, technology for user-tailored games, that is, user targeting technology, is becoming important. This is because each user has different game tastes and each user's willingness to pay for games is different, so there is a need to target users who have tastes suitable for the game being provided or users who provide high sales. It's getting bigger.

As a prior art, technology for targeting users based on programs installed in the user's computing environment has been developed.

However, this prior art has limitations in that it is difficult to reflect activity in actual games because it is judged based on simple installation, and the typification of games is simple, making precise user targeting impossible.

Korean Patent Publication No. 10-1659993

One technical aspect of the present invention is to solve the problems of the prior art described above, by identifying users who prefer the target game and providing game motivation promotions such as advertisements to those users, who are highly interested in the target game. The goal is to provide a user targeting method for game promotion that can induce the influx of users and a user targeting system using the same.

In addition, one technical aspect of the present invention is to provide game promotion that can accurately target a user group suitable for the target game by distinguishing a game group similar to the target game based on various characteristics and targeting users of the similar game group. To provide a user targeting method and a user targeting system using the same.

In addition, one technical aspect of the present invention is to collect activity data within the game of the targeted user and perform a re-evaluation of the targeted user based on this, thereby enabling re-enhancement processing for the targeted user. The goal is to provide a user targeting method for game promotion that can guarantee accurate targeting and a user targeting system using the same.

The above objects and various advantages of the present invention will become more apparent to those skilled in the art from preferred embodiments of the present invention.

One technical aspect of the present invention proposes an example of a user targeting method for game promotion. An example of the user targeting method for game promotion is a user targeting method performed by a targeting server that performs user targeting for game promotion, where a plurality of feature elements are set for each of a plurality of games, and the plurality of features are set. Classifying and grouping the plurality of games based on a plurality of similar game groups set based on elements, for users of at least one similar game belonging to the similar game group associated with the target game to be promoted, It may include performing a game motivation promotion for the target game and setting a target user group of the target game based on a response of a user of the at least one similar game to the game motivation promotion.

Another technical aspect of the present invention proposes another example of a user targeting method for game promotion. Another example of the user targeting method for game promotion is a user targeting method performed by a targeting server that performs user targeting for game promotion, wherein the game includes a plurality of characteristic elements - the plurality of characteristic elements include social elements, including at least one of a content element, a genre element, and a game play element; setting a plurality of games by dividing them into a plurality of similar game groups based on similarities between the plurality of characteristic elements; grouping the plurality of games into a plurality of similar game groups; It may include distinguishing at least one similar game belonging to a group of similar games related to the target game and performing game motivation promotion for the target game to users of the at least one similar game.

Another technical aspect of the present invention proposes a user targeting system for game promotion. The user targeting system is a user targeting system that performs user targeting for game promotion in conjunction with a plurality of user terminals and at least one game server, and divides and groups a plurality of games based on a plurality of similar game groups, Performing a game motivation promotion for the target game for users of at least one similar game belonging to a group of similar games related to the target game being promoted, and the reaction of the user of the at least one similar game to the game motivation promotion It may include a targeting server that sets the target user group of the target game based on and a database server that stores information provided from the user terminal and the game server and information generated by the targeting server.

Another technical aspect of the present invention proposes a storage medium. The storage medium is a storage medium storing computer-readable instructions, which, when executed by a computing device, cause the computing device to set a plurality of characteristic elements for each of a plurality of games. and an operation of classifying and grouping the plurality of games based on a plurality of similar game groups set based on the plurality of characteristic elements, at least one similar game belonging to a similar game group associated with a target game to be promoted. Performing a game motivation promotion for the target game for users of You can do it.

The means for solving the above problems do not enumerate all the features of the present invention. Various means for solving the problems of the present invention can be understood in more detail by referring to specific embodiments in the detailed description below.

According to one embodiment of the present invention, there is an effect of selecting users with a high preference for the target game and providing game motivation promotions such as high, thereby inducing the influx of users with a high interest in the target game. There is an effect that can be done.

In addition, one technical aspect of the present invention is to determine a group of similar games similar to the target game and set users of the similar game group as targeting targets, so that it has the effect of accurately targeting users who have similar tastes to the target game. there is.

In addition, one technical aspect of the present invention is to collect activity data within the game of the targeted user and perform a re-evaluation of the targeted user based on this, thereby enabling re-enhancement processing for the targeted user. It has the effect of ensuring accurate targeting.

1 is a diagram illustrating an application example of a user targeting system for game promotion according to an embodiment of the present invention.
FIG. 2 is a diagram illustrating user targeting by the user targeting system shown in FIG. 1.
3 is a diagram illustrating an exemplary computing operating environment of a targeting server according to the present invention.
Figure 4 is a block diagram for explaining an embodiment of a targeting server according to the present invention.
FIG. 5 is a flow chart illustrating an embodiment of a user targeting method for game promotion provided by the targeting server shown in FIG. 4.
FIG. 6 is a diagram illustrating an example of characteristic elements of a game set by a targeting server.
FIG. 7 is a block diagram for explaining an embodiment of the game grouping unit shown in FIG. 4.
FIG. 8 is a flowchart illustrating a user targeting method for game promotion provided by an embodiment shown in FIG. 7.
Figure 9 is a diagram showing an example of similar game group settings set by the targeting server.
FIG. 10 is a block diagram for explaining an embodiment of the target user setting unit shown in FIG. 4.
FIG. 11 is a flowchart illustrating a user targeting method for game promotion provided by an embodiment shown in FIG. 10.
Figures 12 and 13 are diagrams showing an example of target user group settings set by the targeting server.
FIG. 14 is a block diagram for explaining an embodiment of the targeting enhancement unit shown in FIG. 4.
FIG. 15 is a flowchart illustrating a user targeting method for game promotion provided by an embodiment shown in FIG. 14.

Hereinafter, preferred embodiments of the present invention will be described with reference to the attached drawings.

However, the embodiments of the present invention may be modified into various other forms, and the scope of the present invention is not limited to the embodiments described below. Additionally, the embodiments of the present invention are provided to more completely explain the present invention to those with average knowledge in the relevant technical field.

That is, the above-described objects, features, and advantages will be described in detail later with reference to the attached drawings, so that those skilled in the art will be able to easily implement the technical idea of the present invention. In describing the present invention, if it is determined that a detailed description of known technologies related to the present invention may unnecessarily obscure the gist of the present invention, the detailed description will be omitted. Hereinafter, preferred embodiments according to the present invention will be described in detail with reference to the attached drawings. In the drawings, identical reference numerals are used to indicate identical or similar components.

Additionally, as used herein, singular expressions include plural expressions, unless the context clearly dictates otherwise. In the present application, terms such as “consists of” or “comprises” should not be construed as necessarily including all of the various components or steps described in the specification, and some of the components or steps may include It may not be included, or it should be interpreted as including additional components or steps.

In addition, in order to explain the system according to the present invention, various components and their sub-components are described below. These components and their sub-components may be implemented in various forms such as hardware, software, or a combination thereof. For example, each element may be implemented as an electronic configuration to perform the corresponding function, or may be implemented as software itself that can be run in an electronic system, or as a functional element of such software. Alternatively, it may be implemented with an electronic configuration and corresponding driving software.

The various techniques described herein may be implemented with hardware or software, or a combination of both as appropriate. As used herein, terms such as “Unit,” “Server,” and “System” likewise refer to a computer-related entity, i.e., hardware, a combination of hardware and software, software or It can be treated as equivalent to software at the time of execution. Additionally, each function executed in the system of the present invention may be configured in module units and may be recorded in one physical memory, or may be distributed and recorded between two or more memories and recording media.

Various flowcharts are disclosed to explain embodiments of the present invention, but these are for convenience of explanation of each step, and each step is not necessarily performed in accordance with the order of the flowchart. That is, each step in the flowchart may be performed simultaneously, in an order according to the flowchart, or in an order opposite to the order in the flowchart.

1 is a diagram illustrating an application example of a user targeting system for game promotion according to an embodiment of the present invention.

Referring to FIG. 1, the user targeting system 30 can be connected to the user terminal 100 and the game server 200 through a communication network. The user targeting system 30 works in conjunction with a plurality of user terminals and at least one game server to classify users suitable for the game for which game promotion is to be carried out (hereinafter referred to as 'target game'), and targets such users. In this way, game motivation promotions such as advertisements or installations that encourage entry into the target game can be performed.

The user terminal 100 is a computing terminal used by a user to use a game service, and various computing terminals are applicable. For example, the user terminal 100 includes various computing devices such as a PC, laptop, tablet PC, smartphone, smartpad, portable game console, and home game console.

The user terminal 100 may include a wired or wireless network connection (e.g., an external input terminal or a short-range wireless communication module such as Bluetooth) for connection with the virtual reality device 101, and may be used to play games through the networks 20 and 10. It may include a communication function to connect to the server 200 or the targeting server 300.

The game server 200 is a server that provides game services to the user terminal 100. The game server 200 can be linked with the targeting server 300 and can provide game information, user information, and user game-related data, etc., upon request from the targeting server 300.

The user targeting system 30 may include a targeting server 300 and a database server 400.

The database server 400 may manage a database that stores information provided from the user terminal 100 and the game server 200 and information generated by the targeting server 300. The database server 400 may work in conjunction with the targeting server 300 to provide data requested by the targeting server 300 or store information generated by the targeting server 300.

The targeting server 300 can be linked with the user terminal 100 and the game server 200, and provides a targeting function to classify users suitable for the target game.

FIG. 2 is a diagram illustrating user targeting by the user targeting system shown in FIG. 1. Referring to the example of FIG. 2, the targeting server 300 may select similar games similar to the target game. The targeting server 300 may set a target user group suitable for the target game among users of similar games and perform game motivation promotion by performing advertisements, etc. for the target user group. The targeting server 300 may perform a function of further upgrading the target user group by resetting the preset target user group based on the activities of the target users.

As an example, the targeting server 300 may identify games similar to the target game and then perform game motivation promotion for the target game targeting users of such similar games. For example, the targeting server 300 divides and groups a plurality of games based on a similar game group, and performs game motivation promotion for the target game for users of similar games belonging to the similar game group related to the target game to be promoted. can be performed.

As an example, the targeting server 300 may set a plurality of characteristic elements for each of a plurality of games and set a plurality of similar game groups based on the plurality of characteristic elements. The targeting server 300 may select at least one similar game group that is related to the target server and perform game motivation promotion for its users.

As an example, the targeting server 300 may set the target user group of the target game based on the response of users of at least one similar game to the provided game motivation promotion.

Meanwhile, in the example shown in FIG. 1, the game server 200, targeting server 300, and database server 400 are shown separately, but this is for convenience of explanation and is not limited thereto. Accordingly, the game server 200, targeting server 300, and database server 400 may be implemented as one server, may be partially integrated, or may be implemented individually. Alternatively, various modifications are possible, such as being operated by one operating entity or operated individually by different operating entities.

Hereinafter, the targeting server and the user targeting method for game promotion provided by the targeting server will be described in more detail with reference to FIGS. 3 to 15.

3 is a diagram illustrating an exemplary computing operating environment of a targeting server according to the present invention.

3 is intended to provide a general and simplified description of a suitable computing environment in which embodiments of targeting server 300 may be implemented. Referring to FIG. 3, a computing device is shown as an example of targeting server 300. do.

The computing device may include at least a processing unit 303 and a system memory 301.

A computing device may include multiple processing units that cooperate in executing programs. Depending on the exact configuration and type of computing device, system memory 301 may be volatile (e.g., RAM), non-volatile (e.g., ROM, flash memory, etc.), or a combination thereof. The system memory 301 includes a suitable operating system 302 for controlling the operation of the platform, such as the WINDOWS operating system from Microsoft Corporation. System memory 301 may include one or more software applications, such as program modules and applications.

The computing device may include additional data storage devices 304, such as magnetic disks, optical disks, or tape. This additional storage may be removable storage and/or stationary storage. Computer-readable storage media may include volatile and non-volatile, removable and non-removable media implemented in any method or technique for storage of information such as computer-readable instructions, data structures, program modules, or other data. The system memory 301 and storage 304 are all examples of computer-readable storage media. Computer-readable storage media may include RAM, ROM, EEPROM, flash memory or other memory technology, CD-ROM, DVD or other optical storage, magnetic tape, magnetic disk storage or other magnetic storage, or any desired storage device. It may include, but is not limited to, any other medium that can store information and be accessed by computing device 300.

Input devices 305 of the computing device may include, such as a keyboard, mouse, pen, voice input device, touch input device, and comparable input devices. Output devices 306 may include, for example, displays, speakers, printers, and other types of output devices. Since these devices are widely known in the art, detailed descriptions are omitted.

A computing device may include a communication device 307 that allows the device to communicate with other devices, such as through networks, such as wired and wireless networks, satellite links, cellular links, local area networks, and comparable mechanisms, e.g., in a distributed computing environment. there is. Communication device 307 is one example of communication media, which may contain computer-readable instructions, data structures, program modules, or other data therein. By way of example, and not limitation, communication media includes wired media such as a wired network or direct connection, and wireless media such as acoustic, RF, infrared and other wireless media.

The targeting server 300 can be described as a functional configuration implemented in this computing environment. Hereinafter, this will be described with reference to FIG. 4.

FIG. 4 is a block diagram for explaining an embodiment of a targeting server according to the present invention, and FIG. 5 shows an embodiment of a user targeting method for game promotion provided by the targeting server shown in FIG. 4. This is a flowchart.

Referring to FIG. 4, the targeting server 300 includes a game grouping unit 310, a target user group setting unit 320, a targeting enhancement unit 330, a game server linking unit 340, and a user terminal linking unit 350. may include.

The game server linking unit 340 may be linked with the game server 200 and receive game information, user information, user game data regarding purchases, etc. from the game server 200. The game server linking unit 340 may provide the provided data to the game grouping unit 310, the target user group setting unit 320, and the targeting advancement unit 340, and store it in the database server 400. You can.

The user terminal linkage unit 350 may work with the user terminal 100 to receive information provided by the user, for example, evaluation information about game elements. The user terminal linking unit 350 can provide the provided data to the game grouping unit 310, the target user group setting unit 320, and the targeting advancement unit 340, and store it in the database server 400. You can.

With further reference to FIG. 5, the game grouping unit 310, the target user group setting unit 320, and the targeting enhancement unit 330 will be described.

The game grouping unit 310 may group a plurality of games provided through the game server 200 based on similar game groups.

The game grouping unit 310 may set a plurality of characteristic elements for each of a plurality of games (S501).

The game grouping unit 310 can set a plurality of similar game groups based on a plurality of characteristic elements and group the plurality of games by classifying them based on these similar game groups (S502).

In one embodiment, the game grouping unit 310 tags a plurality of feature elements by setting social elements, content elements, genre elements, and game play elements for each of a plurality of games, and based on the similarity between the tagged feature elements. You can set up multiple similar game groups. Thereafter, the game grouping unit 310 may group each of the plurality of games in association with at least one of the plurality of similar game groups.

In one embodiment, the game grouping unit 310 sets a test section for the game when tagging characteristic elements, and in the set test section, the user's manipulation elements, the type and number of essential inputs, and the generation of manipulation inputs. Test play data on at least one of frequency, operation accuracy, and operation linkage difficulty may be collected, and game play elements for the game may be evaluated and set based on the test play data.

The target user group setting unit 320 can distinguish at least one similar game belonging to a similar game group related to the target game (S503) and perform game motivation promotion for the target game for users of these similar games. There is (S504).

The target user group setting unit 320 may set the target user group of the target game based on the user's response to the game motivation promotion (S505).

In one embodiment, the target user group setting unit 320 collects responses to a game motivation promotion generated by all users of at least one similar game, and selects at least one user who has generated an active response to the game motivation promotion among all users. You can set one user as a reactive user. Thereafter, the target user group setting unit 320 collects player data from at least one similar game of the reaction user, sets the player tendency based on the collected player data, and sets the player tendency based on the tendency information of the target game and the reaction user. Based on the relationship between player tendencies, the target user of the target game can be set in the reaction user.

The targeting advancement unit 330 may perform target advancement by resetting the target user group by reflecting the sales contribution based on the play data of the target user group (S506).

For example, the targeting enhancement unit 330 analyzes the play data of the target user group in the target game, divides it into a plurality of detailed groups according to activity, and divides the target user group based on the correlation between the plurality of detailed groups and sales contribution. It can be reset.

In one embodiment, the targeting enhancement unit 330 may analyze play data of the target user group in the target game and group the target user group by subdividing the target user group into a plurality of detailed groups based on sales contribution. The targeting enhancement unit 330 may provide different game promotions for each of the plurality of detailed groups belonging to the target user group.

FIG. 6 is a diagram illustrating an example of characteristic elements of a game set by a targeting server. Referring to FIG. 6, the characteristic elements of games used to set a group of similar games in the game grouping unit 310 will be described in more detail.

Game characteristic elements shown in FIG. 6 include social elements, content elements, genre elements, and game play elements.

Social elements are game elements for multiplayer, meaning elements where the satisfaction of the game arises from interaction with other players, and are elements that express content including purposes such as communication, competition, and cooperation. For example, communication elements may include chatting, friend invitation, and community functions, competition elements may include leaderboards, rankings, plunder and invasion functions, etc., and cooperative elements may include guilds, resource exchange, and social trading functions. .

Content elements are elements of satisfaction through in-game content, and include a sense of growth, a sense of accomplishment, and other in-game content elements. For example, growth elements may include collection, construction, and level functions, accomplishment elements may include missions, stages, and score functions, and other content elements may include stories and paid item functions.

Genre elements refer to game genres, and when these game genres are fused between genres, multiple genre elements can be applied and reflected together. These game genres may include arcade, puzzle, RPG, adventure, simulator, children's, action, strategy, racing, shooting, casino, sports, card, board, platform, etc.

Game play elements are elements related to the user's game play, that is, game operation, and may include, for example, physical elements, operation complexity, and operation difficulty.

Physical elements are about elements that require the player's physical responsiveness, such as the user's quickness. As an example, measurement of physical elements may be determined based on whether there are manipulation elements that require timing within the game. Physical elements can be expressed as top, middle, and bottom.

As an example, the standard for physical elements applies when the absolute condition for clearing a game is the user's skill, and may generally apply to racing and running games, music games, sports games, etc.

For example, the standard among physical elements may be games in which the user's operating skill or proficiency affects the game but is not a direct condition. For example, in RPG games or strategy games, the influence of the character's abilities may be influenced by the user's manipulation. Games that are relatively high compared to the province may fall into this category.

For example, the standard under the physical element is a game that does not require any physical skills, and may include cards, boards, casinos, children's games, etc.

Operation complexity is a factor that indicates the complexity of the user's game operation, and can be set based on, for example, the number of operation input devices and buttons.

For example, in mobile games, because the operation is simple, the operation complexity can be classified as high or low.

For example, high operation complexity may apply when there are two or more operation buttons or when the input method utilizes elements other than screen operation, such as an acceleration sensor. This applies to cases where many buttons are required, such as general sports or action games.

For example, low operation complexity may apply to games that can be played intuitively without UI operation buttons such as direct touch or virtual joysticks.

Operation difficulty is an element that expresses whether the user can link operation buttons or manipulate an object as intended during the user's game play process.

As an example, high difficulty in operation may apply to games that require control skills. Even if the complexity of the operation is simple or one-button, the difficulty of operation can be set high for gameplay methods that require fine operation for clearing, and may include shooting games, racing games, action fighting games, arcade games, etc.

For example, low difficulty in operation may apply to cases where a simple touch method is used, such as in card, casino, or board games, or when a single operation such as moving left or right is performed, such as in a light casual game.

As an example, at least some of these game characteristic elements may be set by input from a user or game expert. As another example, at least some of these game characteristic elements may be automatically set by the game grouping unit 310 based on the play records of users playing a certain test section of the game.

In one embodiment, the game grouping unit 310 may perform game grouping by reflecting the characteristic elements of the game described above. Hereinafter, an embodiment of this game grouping unit 310 will be described with reference to FIGS. 7 to 9.

FIG. 7 is a block diagram for explaining an embodiment of the game grouping unit shown in FIG. 4.

Referring to Figure 7, the game grouping unit 310 includes a social element tagging module 311, a content element tagging module 312, a genre element tagging module 313, a play element tagging module 314, and a similar game group setting module. It may include (315).

The social element tagging module 311 may set a social element by setting at least one of a communication element, a competition element, and a cooperation element for each of a plurality of games. As an example, the social element tagging module 311 may set the social element based on the input of a user or an inputter with input authority (eg, a game expert).

The content element tagging module 312 may set a content element by setting at least one of a sense of growth element, a sense of accomplishment element, and other content elements for each of a plurality of games. As an example, the content element tagging module 312 may set the content element based on input from a user or an input person with input authority.

The genre element tagging module 313 divides each of the plurality of games into at least one of arcade, puzzle, role-playing, adventure, simulation, children's, action, strategy, racing, shooting, casino, sports, card, board, and platform. Alternatively, the genre elements can be set by combining at least one of them. As an example, the content element may be set based on input from a user or an inputter with input authority.

The play element tagging module 314 may set the play element for each of a plurality of games by setting at least one of physical elements, operation complexity, and operation difficulty for the game. As an example, play elements may collect test play data based on user manipulation and input in a set test section, and may be set by the play element tagging module 314 based on the collected test play data. As another example, play elements may be set based on input from a user or an inputter with input authority.

The similar game group setting module 315 can set a similar game group by classifying and grouping a plurality of games using tags set in each tagging module 311 to 314.

In one embodiment, the similar game group setting module 315 may perform tagging by reflecting not only the evaluation based on user or expert input, but also the evaluation set by the game grouping unit 310. Figure 8 is a flowchart showing a user targeting method for game promotion provided by this embodiment.

Referring to FIG. 8, the social element tagging module 311 to the play element tagging module 314, for each of a plurality of feature elements, makes a first tag based on an external input, for example, an input from a user or an inputter with input authority. Evaluation can be set (S701). That is, this first evaluation is an evaluation established based on external input.

Additionally, the social element tagging module 311 to the play element tagging module 314 can be set by evaluating characteristic elements based on the user's test play data and performing a second evaluation (S702).

For example, the play element tagging module 314 can evaluate each user's physical elements, operation complexity, and operation difficulty based on each user's play data in the test play section.

For example, the physical elements of each game are evaluated using the clear input requirement time, the user's clear input rate, and the user's input time, and the play element tagging module 314 provides information on the physical elements. A second evaluation may be performed.

For example, the play element tagging module 314 may perform a second evaluation of the operation complexity based on the number of operation input devices, the number of input buttons, the number of available input commands, etc.

For example, the play element tagging module 314 may perform a second evaluation of the difficulty of operation based on the ratio of linked inputs, the number of linked inputs, the input limit time of linked inputs, the success rate of linked inputs, etc. You can.

The similar game group setting module 315 may set the final evaluation by combining the first evaluation and the second evaluation (S703). For example, the similar game group setting module 315 may set the final evaluation by reflecting the weight of the second evaluation on the result of the first evaluation. Here, the weight based on the second evaluation may be set to have a higher contribution rate to the final evaluation than the evaluation of the first evaluation. This is to increase the contribution of the result of the second evaluation since the first evaluation is set based on input, while the second evaluation is evaluation through the system. If the second evaluation does not exist, the final evaluation can be set using only the first evaluation.

Afterwards, the similar game group setting module 315 can set a similar game group based on the final evaluation (S704), and can set a similar game group similar to the target game based on the characteristic elements of the target game.

Figure 9 is a diagram showing an example of similar game group settings set by the targeting server.

The game grouping unit 310 can perform tagging for each game as described above. In the example of FIG. 9, the target game is a content element, such as growing, story, collection, character, and genre elements. You can see that it was tagged as shooting, low action, high agility as a physical element, low complexity of operation, and medium difficulty of operation.

Afterwards, the game grouping unit 310 may set a group of similar games that are related to the target game.

For example, the similar game group setting module 315 may set superior elements among the characteristic elements of the target game group, and set the group with the highest similarity in superior elements as the similar game group. For example in FIG. 9, the similar game group setting module 315 sets superior elements by excluding the relatively inferior feature elements of the target game group, such as story, collection, character, and action. , a group similar to the relevant superiority factor can be set as a similar game group.

In this way, by establishing a group of similar games using dominant tagging elements based on tags for game elements, it is possible to quickly set up similar games with fewer resources and ensure a high degree of similarity. .

In one embodiment, the target user setting unit 320 may set the target user group based on the responses of users in the similar game group. This embodiment will be described below with reference to FIGS. 10 to 12.

FIG. 10 is a block diagram illustrating an embodiment of the target user setting unit shown in FIG. 4, and FIG. 11 is a flowchart showing a user targeting method for game promotion provided by the embodiment shown in FIG. 10. am.

Referring to FIG. 10, the target user setting unit 320 may include an advertisement response collection module 321, a response user group analysis module 322, and a target user group setting module 323.

Referring further to FIG. 11, the advertising response collection module 321 may collect responses to a game motivation promotion generated by all users of at least one similar game (S1101).

For example, as a game motivation promotion for a similar game, an advertisement for the target game may be provided within the similar game, and responses such as clicking on the advertisement for the target game or installing the target game may be collected.

The response user group analysis module 322 can set users who respond to the game motivation promotion among all users (S1102). For example, the response user group analysis module 322 generates an active response to the game motivation promotion among all users - the active response includes at least one of clicking on an advertisement, installing a target game, or performing a demo version of the target game. You can configure at least one user as a reactive user.

The target user group setting module 323 can set a target user among response users.

The target user group setting module 323 may collect player data from at least one similar game of the responding user (S1103) and set player tendencies based on the collected player data (S1104).

The target user group setting module 323 may set the target user of the target game in the response user based on the relationship between the preference information of the target game and the player preference of the response user (S1104).

Figures 12 and 13 are diagrams showing an example of target user group settings set by the targeting server.

Explaining further with reference to FIG. 12 , the target user setting unit 320 may collect player data on all users of a similar game group. Examples of play data may include country, age group, gender, play time, purchase list, consumption content, etc. Among the reaction users, user groups can be distinguished based on player data, and among these user groups, the characteristics are relatively high. You can set a target user group by selecting a user group with .

For example, as shown in Figure 13, the user group of European country, age group 15-20, male, favorite content, quick, growing, shooting, and majority of sales contribution can be selected and set as the target group.

In this way, the target user group can be set by identifying the user group suitable for the target game among users in similar games, thereby enabling game motivation optimized for the target game. Accordingly, the user can also receive attractive game motivation.

In one embodiment, the targeting enhancement unit 330 may enhance targeting based on the target user's activities in the target game. An embodiment of this targeting enhancement unit 330 will be described below with reference to FIGS. 14 and 15 .

FIG. 14 is a block diagram for explaining an embodiment of the targeting enhancement unit shown in FIG. 4, and FIG. 15 is a flowchart showing a user targeting method for game promotion provided by an embodiment shown in FIG. 14. .

Referring to FIG. 14, the targeting enhancement unit 330 may include a target user group analysis module 331, a target user grouping module 332, and a target user group resetting module 333.

The target user group analysis module 331 may analyze the activity data of the target user by collecting activity data performed in the target game by the target user in the similar game group (S1501). For example, for each target user, data on at least one of play time, purchase list, purchase amount, and consumption status in the target game may be collected.

The target user grouping module 332 may group the target users by dividing them into predetermined groups based on the activity data of the target users collected by the target user group analysis module 331 (S1502). For example, it can be grouped into predetermined groups according to the level of activity data, such as high, middle, and low groups for play time, high, middle, and low groups for purchase amount, and high, middle, and low groups for consumption status, etc. there is.

The target user group resetting module 333 may reset the target group based on the group set by the target user grouping module 332 (S1503). For example, the top 30% purchasing group among target users can be reset to the target group.

By identifying target users of similar game groups corresponding to this reset target group and performing game motivation promotion targeting them, more efficient promotion is possible.

Alternatively, for such retargeting, various modifications can be made, such as providing separate promotions suitable for retargeting requirements. For example, the sales contribution can be directly improved by providing bulk purchase discount promotions to the top 30% of the purchasing group, and various targeting and retargeting effects are possible according to the game launch or marketing strategy. have

The present invention described above is not limited by the above-described embodiments and the accompanying drawings, but is limited by the scope of the patent claims described later, and the configuration of the present invention can be varied within the scope without departing from the technical spirit of the present invention. Those skilled in the art can easily see that changes and modifications can be made.

100: user terminal
200: Game server
300: Targeting server
400: web server
301: System memory 302: Operating system
303: processing unit 304: storage
305: input device 306: output device
307: Communication device
310: Game grouping unit 320: Target user setting unit
330: Targeting enhancement unit 340: Game server linkage unit
350: User terminal linkage unit
311: Social element tagging module 312: Content element tagging module
313: Genre element tagging module 314: Play element tagging module
315: Similar game group setting module 316: Game grouping module
321: Advertisement response collection module 322: Response user group analysis module
323: Target user group setting module
331: Target user group analysis module 332: Target user group grouping module
333: Target user group reset module

Claims (17)

A user targeting method performed on a targeting server that performs user targeting for game promotion,
Setting a plurality of characteristic elements for each of a plurality of games, and classifying and grouping the plurality of games based on a plurality of similar game groups set based on the plurality of characteristic elements;
performing a game motivation promotion for the target game for users of at least one similar game belonging to a group of similar games related to the target game to be promoted; and
setting a target user group of the target game based on the response of users of the at least one similar game to the game motivation promotion;
A user targeting method for game promotion, including.
The method of claim 1, wherein the plurality of characteristic elements are:
a social element including at least one of a communication element, a competitive element, and a cooperative element;
A content element including at least one of a sense of growth element, a sense of accomplishment element, and other content elements;
Genre elements divided into at least one of arcade, puzzle, role-playing, adventure, simulation, children's, action, strategy, racing, shooting, casino, sports, card, board, and platform, or set by a fusion of at least one of them; and
Game play elements including at least one of physical elements, operation complexity, and operation difficulty for game play;
A user targeting method for game promotion, including at least one of the following.
The method of claim 1, wherein the step of grouping a plurality of games based on the plurality of similar game groups comprises:
tagging a plurality of characteristic elements by setting social elements, content elements, genre elements, and game play elements for each of the plurality of games;
setting the plurality of similar game groups based on similarities between tagged feature elements; and
grouping each of the plurality of games in association with at least one of the plurality of similar game groups;
A user targeting method for game promotion, including.
The method of claim 3, wherein tagging the characteristic element comprises:
Set a test section for the game, collect test play data on at least one of the user's operation elements, type and number of operation inputs, frequency of occurrence of operation inputs, operation accuracy, and operation linkage difficulty in the set test section, Evaluating and setting the gameplay elements for the game based on the test play data;
A user targeting method for game promotion, including.
The method of claim 1, wherein setting the target user group of the target game comprises:
collecting responses to the game motivation promotion generated by all users of the at least one similar game;
Among all the users, setting at least one user who generated an active response to the game motivation promotion as a response user;
collecting player data from the at least one similar game of the responding user and setting player tendencies based on the collected player data; and
setting a target user of the target game in the responsive user based on the player tendency of the responsive user;
A user targeting method for game promotion, including.
The method of claim 1, wherein the user targeting method for game promotion includes:
Analyzing play data of the target user group in the target game and grouping the target user group by subdividing them into a plurality of detailed groups based on sales contribution;
A user targeting method for game promotion, further comprising:
The method of claim 6, wherein the user targeting method for game promotion includes:
providing different game promotions for each of the plurality of detailed groups belonging to the target user group;
A user targeting method for game promotion, further comprising:
A user targeting method performed on a targeting server that performs user targeting for game promotion,
setting a plurality of characteristic elements for the game, the plurality of characteristic elements including at least one of a social element, a content element, a genre element, and a game play element;
Grouping the plurality of games by dividing them into a plurality of similar game groups based on the similarity between the plurality of characteristic elements;
Distinguishing at least one similar game belonging to a similar game group related to the target game to be promoted; and
performing a game motivation promotion for the target game with respect to users of the at least one similar game;
A user targeting method for game promotion, including.
The method of claim 8, wherein the step of grouping the plurality of games into a plurality of similar game groups comprises:
For each of the plurality of games, setting the social element, the content element, and the genre element based on an input; and
For each of the plurality of games, collecting test play data based on user manipulation and input in a set test section, and evaluating and setting the play elements for the game based on the collected test play data;
A user targeting method for game promotion, including.
The method of claim 9, wherein the step of performing game motivation promotion for the target game includes:
providing an advertisement for the target game within the at least one similar game, wherein the advertisement provides an installation environment for the target game in association with the target game;
A user targeting method for game promotion, including.
The method of claim 8, wherein the user targeting method for game promotion is:
setting a target user group for the target game from users of the at least one similar game based on the response of the user of the at least one similar game to the game motivation promotion;
A user targeting method for game promotion, further comprising:
A user targeting system that performs user targeting for game promotion in conjunction with a plurality of user terminals and at least one game server,
Group a plurality of games based on a plurality of similar game groups, and perform game motivation promotion for the target game for users of at least one similar game belonging to the similar game group related to the target game being promoted. , a targeting server that sets a target user group of the target game based on the response of users of the at least one similar game to the game motivation promotion; and
a database server that stores information provided from the user terminal and game server and information generated by the targeting server;
A user targeting system that performs user targeting for game promotion, including.
The method of claim 12, wherein the targeting server:
A plurality of characteristic elements are set for each of a plurality of games, and the plurality of similar game groups are set based on the plurality of characteristic elements,
The plurality of characteristic elements are:
a social element including at least one of a communication element, a competitive element, and a cooperative element;
A content element including at least one of a sense of growth element, a sense of accomplishment element, and other content elements;
Genre elements divided into at least one of arcade, puzzle, role-playing, adventure, simulation, children's, action, strategy, racing, shooting, casino, sports, card, board, and platform, or set by a fusion of at least one of them; and
Game play elements including at least one of physical elements, operation complexity, and operation difficulty for game play; Containing at least one of
A user targeting system that performs user targeting for game promotion.
The method of claim 13, wherein the targeting server:
a game grouping unit that sets a plurality of characteristic elements for each of a plurality of games, and classifies and groups the plurality of games based on a plurality of similar game groups set based on the plurality of characteristic elements; and
A game motivation promotion for the target game is performed on users of at least one similar game belonging to a group of similar games related to the target game to be promoted, and a user of the at least one similar game for the game motivation promotion is performed. A target user group setting unit that sets a target user group of the target game based on the response of;
A user targeting system that performs user targeting for game promotion, including.
The method of claim 14, wherein the targeting server:
a targeting enhancement unit that analyzes play data of the target user group in the target game, divides them into a plurality of detailed groups according to activity, and resets the target user group based on the correlation between the plurality of detailed groups and sales contribution;
A user targeting system that performs user targeting for game promotion, further comprising:
The method of claim 14, wherein the game grouping unit,
A social element tagging module that sets the social element by setting at least one of a communication element, a competition element, and a cooperation element based on an input for each of the plurality of games;
For each of the plurality of games, a content element tagging module that sets the content element by setting at least one of a growth element, a sense of accomplishment element, and other content elements based on an input;
For each of the plurality of games, based on the input, it is divided into at least one of arcade, puzzle, role-playing, adventure, simulation, children's, action, strategy, racing, shooting, casino, sports, card, board, and platform, or at least one A genre element tagging module that sets the genre elements by fusing them together; and
For each of the plurality of games, test play data is collected based on the user's operations and input in a set test section, and based on the collected test play data, at least one of physical elements, operation complexity, and operation difficulty for the game is collected. a play element tagging module that sets the play element by setting one;
A user targeting system that performs user targeting for game promotion, including.
A storage medium storing computer-readable instructions,
The instructions, when executed by a computing device, cause the computing device to:
An operation of setting a plurality of characteristic elements for each of a plurality of games, and classifying and grouping the plurality of games based on a plurality of similar game groups set based on the plurality of characteristic elements;
An operation of performing game motivation promotion for the target game for users of at least one similar game belonging to a similar game group related to the target game to be promoted; and
setting a target user group of the target game based on a response of a user of the at least one similar game to the game motivation promotion;
A storage medium that allows you to perform.