KR20230128751A - Method for controlling exposure of product advertisement content and apparatus for using the same - Google Patents

Abstract

According to the present invention, a product advertisement content exposure control method comprises the following steps of: obtaining a plurality of images for a product; exposing a plurality of product advertisement content in which the plurality of images are included, respectively; collecting an advertisement effect of the product through the plurality of product advertisement content; differentially determining an exposure ratio of the plurality of product advertisement content based on the advertisement effect; and exposing at least some product advertisement content in the plurality of product advertisement content according to a differential exposure ratio.

Description

Product advertisement content exposure control method and apparatus using the same

The present invention relates to a method for controlling product advertisement content exposure and an apparatus using the same.

As online shopping malls become more common, web pages and applications for distributing and selling various products are increasing. Such web page and application operators must perform many processes to register products to be sold.

As one of the processes, in order to create a page corresponding to a certain category, the seller must take pictures of various types of products, select and upload pictures of the products according to the configuration he or she envisions, and actively induce product sales. It is necessary to register a representative image that can be used.

Such a conventional method takes a lot of time for classifying photos, selecting a photo location, uploading, and selecting a representative image, and sellers who sell a plurality of products have a problem in that such time and cost consumption are maximized.

The background description of the invention has been prepared to facilitate understanding of the present invention. It should not be construed as an admission that matters described in the background art of the invention exist as prior art.

In addition, in general, consumers purchase products through the medium of preferred representative images, rather than paying attention to all products evenly on the web page screen configured by the seller.

However, in the conventional advertising method, since images predetermined by the seller are collectively exposed, advertising efficiency is declining.

Accordingly, there is a need for a method of increasing the advertising efficiency of products by immediately reflecting the product images preferred by consumers.

As a result, the inventors of the present invention have attempted to develop a method and apparatus capable of generating a plurality of product advertisement contents including product images and adjusting a ratio exposed to consumers according to an advertisement effect.

In particular, the inventors of the present invention have configured a method and apparatus to provide consumer-customized product advertisement contents by analyzing characteristics of images preferred by each consumer.

The tasks of the present invention are not limited to the tasks mentioned above, and other tasks not mentioned will be clearly understood by those skilled in the art from the following description.

In order to solve the above problems, a method for controlling product advertisement content exposure control according to an embodiment of the present invention is provided. The method includes acquiring a plurality of images of a product, exposing a plurality of product advertisement contents each including the plurality of images, and collecting an advertising effect of the product through the plurality of product advertisement contents. , Differentially determining an exposure rate of the plurality of product advertisement contents based on the advertising effect, and exposing at least some of the plurality of product advertisement contents according to the differential exposure ratio. do.

According to a feature of the present invention, after the acquiring of the plurality of images, the step of classifying the plurality of images according to a shooting parameter determined based on the type and composition of the product in the images may be further included. .

According to another feature of the present invention, the photographing variable may include a photographing angle of the product, whether the product is in motion, whether or not an object other than the product is included, the type of object, color similarity between the product and the background image, and focus in the image. It may be classified according to at least one imaging variable.

According to another feature of the present invention, the advertising effect is the ratio of the number of purchases to the number of purchases versus the number of citations, the number of citations, the number of consumer selections, and the number of purchases/sales to the number of times/period of advertisement exposure through the plurality of product advertisement contents. It can be defined with at least one value.

According to another feature of the present invention, the step of determining the exposure ratio differentially, adjusting the exposure ratio of at least one of the exposure time, exposure frequency and exposure time period of the plurality of product advertisement contents according to the advertising effect Further steps may be included.

According to another feature of the present invention, the step of exposing the plurality of product advertisement contents may further include providing the plurality of goods advertisement contents for the plurality of goods to the consumer device according to the same exposure ratio. .

According to another feature of the present invention, the collecting of the advertising effect may include obtaining a purchase history of the consumer through the consumer device, and products and products purchased by the consumer among the plurality of products based on the purchase history. The method may further include checking product advertisement contents corresponding to the purchase time of the product and determining whether the photographing variables are duplicated in an image included in the checked product advertisement contents.

According to another feature of the present invention, the step of differentially determining the exposure frequency may include the product advertisement content classified as a corresponding shooting variable among the plurality of product advertisement contents provided to the consumer device in response to the overlapping or not. The step of adjusting the exposure ratio of may be further included.

According to another feature of the present invention, the exposing of some product advertisement contents may be a step of exposing product advertisement contents classified by different shooting parameters to a plurality of consumer devices at the same time point.

According to another feature of the present invention, the exposing may further include providing the plurality of product advertisement contents to the consumer device according to a randomly generated product exposure list.

In order to solve the above problems, an apparatus for controlling product advertisement content exposure according to another embodiment of the present invention is provided. The apparatus includes a communication interface, a memory, and a processor operatively connected to the communication interface and the memory, wherein the processor obtains a plurality of images of a product, and a plurality of products each including the plurality of images. Exposing advertising content, collecting the advertising effect of the product through the plurality of product advertising content, differentially determining the exposure rate of the plurality of product advertising content based on the advertising effect, and determining the differential exposure rate Accordingly, at least some of the plurality of product advertisement contents are exposed.

Other embodiment specifics are included in the detailed description and drawings.

According to the present invention, product advertising effects can be maximized by selectively providing only consumer-preferred product advertising contents without exposure of predetermined images at once. In particular, after analyzing the advertisement effect by time period, it is possible to provide product advertisement contents that match the analysis result, so that the advertisement displayed on the seller's mobile / web application page and other mobile / web applications can be changed according to consumer preference. can save time and money for

In addition, by providing product advertisement contents suitable for the consumer's preferred product image based on the consumer's purchase history, the consumer can check the desired image for each product type at a glance, increasing the convenience of using the web/application. In addition, it is possible to shorten the time from product selection to purchase by the consumer, thereby maximizing the seller's profit.

In addition, by acquiring and classifying product images having various compositions, product advertisement contents for a plurality of products can be easily produced according to the seller's intention.

Effects according to the present invention are not limited by the contents exemplified above, and more various effects are included in the present invention.

1 is a schematic diagram for explaining the outline of a method for controlling product advertisement content exposure according to an embodiment of the present invention.
2 is a schematic diagram of a product advertisement content exposure control system according to an embodiment of the present invention.
3 is a block diagram showing the configuration of an apparatus for controlling product advertisement content exposure according to an embodiment of the present invention.
4 is a flowchart of a method for controlling product advertisement content exposure according to an embodiment of the present invention.
FIG. 5 is a flowchart embodying steps S130 and S140 shown in FIG. 4 .
6 is a schematic diagram exemplarily illustrating product advertising content provided to a plurality of consumer devices according to an embodiment of the present invention.
7 is a schematic diagram exemplarily illustrating a product advertisement content list provided to any one consumer device according to an embodiment of the present invention.

Advantages and features of the present invention, and methods of achieving them, will become clear with reference to the detailed description of the following embodiments taken in conjunction with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below and will be implemented in various forms different from each other, only these embodiments make the disclosure of the present invention complete, and common knowledge in the art to which the present invention pertains. It is provided to completely inform the person who has the scope of the invention, and the present invention is only defined by the scope of the claims. In connection with the description of the drawings, like reference numerals may be used for like elements.

In this document, expressions such as "has," "may have," "includes," or "may include" indicate the existence of a corresponding feature (eg, numerical value, function, operation, or component such as a part). , which does not preclude the existence of additional features.

In this document, expressions such as “A or B,” “at least one of A and/and B,” or “one or more of A or/and B” may include all possible combinations of the items listed together. . For example, “A or B,” “at least one of A and B,” or “at least one of A or B” (1) includes at least one A, (2) includes at least one B, Or (3) may refer to all cases including at least one A and at least one B.

Expressions such as “first,” “second,” “first,” or “second,” used in this document may modify various elements, regardless of order and/or importance, and refer to one element as It is used only to distinguish it from other components and does not limit the corresponding components. For example, a first user device and a second user device may represent different user devices regardless of order or importance. For example, without departing from the scope of rights described in this document, a first element may be named a second element, and similarly, the second element may also be renamed to the first element.

A component (e.g., a first component) is "(operatively or communicatively) coupled with/to" another component (e.g., a second component); When referred to as "connected to", it should be understood that the certain component may be directly connected to the other component or connected through another component (eg, a third component). On the other hand, when an element (eg, a first element) is referred to as being “directly connected” or “directly connected” to another element (eg, a second element), the element and the above It may be understood that other components (eg, third components) do not exist between the other components.

As used in this document, the expression "configured to" means "suitable for," "having the capacity to," depending on the circumstances. ," "designed to," "adapted to," "made to," or "capable of." The term "configured (or set) to" may not necessarily mean only "specifically designed to" hardware. Instead, in some contexts, the phrase "device configured to" may mean that the device is "capable of" in conjunction with other devices or components. For example, the phrase "a processor configured (or configured) to perform A, B, and C" may include a dedicated processor (e.g., embedded processor) to perform those operations, or by executing one or more software programs stored in a memory device. , may mean a general-purpose processor (eg, CPU or application processor) capable of performing corresponding operations.

Terms used in this document are only used to describe a specific embodiment, and may not be intended to limit the scope of other embodiments. Singular expressions may include plural expressions unless the context clearly dictates otherwise. Terms used herein, including technical or scientific terms, may have the same meaning as commonly understood by a person of ordinary skill in the art described in this document. Among the terms used in this document, terms defined in a general dictionary may be interpreted as having the same or similar meaning as the meaning in the context of the related art, and unless explicitly defined in this document, an ideal or excessively formal meaning. not be interpreted as In some cases, even terms defined in this document cannot be interpreted to exclude the embodiments of this document.

Each feature of the various embodiments of the present invention can be partially or entirely combined or combined with each other, and as those skilled in the art can fully understand, various interlocking and driving operations are possible, and each embodiment can be implemented independently of each other. It may be possible to implement together in an association relationship.

For clarity of interpretation of this specification, terms used in this specification will be defined below.

1 is a schematic diagram for explaining the outline of a method for controlling product advertisement content exposure according to an embodiment of the present invention.

Referring to FIG. 1 , the method for controlling product advertisement content exposure according to an embodiment of the present invention may expose a plurality of product advertisement contents for the same product to consumers in random order. For example, when you want to sell apples, the advertising content for multiple products provided to consumers is an image of an apple viewed from different angles, multiple images of apples, an apple in a box, and sliced apples on a plate with a fork. It can include various images, such as placed images. In addition, the plurality of product advertisement contents may be images having different background colors, and through this, a desire to purchase products may be aroused.

In the present invention, a plurality of product advertisement contents for a plurality of products may be provided to the consumer device 300 possessed by the consumer. For example, a product may be advertised to the consumer device 300 by listing a plurality of product advertisement contents in a web page selling the product or by inserting a plurality of product advertisement contents in another web service.

The apparatus 200 for controlling exposure of product advertisement contents according to an embodiment of the present invention may collect product purchase information of a consumer and determine an advertising effect for each of a plurality of product advertisement contents through the product purchase information. Here, the advertising effect may be defined according to various values such as the number of purchases, the number of consumer citations, the ratio of the number of purchases to the number of selections, and the ratio of the number of purchases to the number of exposures to advertisements.

Accordingly, the advertisement effect can be further maximized by reducing the exposure ratio of lower-order product advertisement contents having a low advertising effect and increasing the exposure ratio of the upper-order product advertisement contents having a high advertisement effect.

So far, the product advertisement content exposure control method according to an embodiment of the present invention has been briefly reviewed, and a content exposure control system provided with such a method will be described below.

2 is a schematic diagram of a product advertisement content exposure control system according to an embodiment of the present invention.

Referring to FIG. 2, the product advertisement content exposure control system 10 (hereinafter referred to as “advertisement exposure control system”) includes an advertisement agency device 100, a product advertisement content exposure control device (hereinafter referred to as “advertisement exposure control device”) referred to as) (200) and a consumer device (300).

Advertising agency device 100 may provide an image to be inserted into product advertising content. For example, the advertising agency device 100 may be a device possessed by an influencer or an advertising image producer who influences consumers' product consumption, and can provide product images to the advertising exposure control device 200. It may be implemented in a smart phone, PC, tablet PC, or the like.

The advertisement agency device 100 may upload a product image through a mobile/web application provided by the advertisement exposure control apparatus 200 according to the product image request of the advertisement exposure control apparatus 200 .

In various embodiments, the advertisement agency device 100 may photograph and provide a product image for any one product according to the request of the advertisement exposure control device 200 . If the advertising effect of the product advertisement content including the corresponding image is high, a product image request for another product may be received from the advertisement exposure control device 200 .

The advertisement exposure control device 200 may select content having a high advertisement effect from among a plurality of product advertisement contents and provide the selected content to consumers. Here, the product advertisement content may include a thumbnail image including a product image, a video, a web page, and posts inserted into various web services (eg, a web feed).

The advertisement exposure control device 200 may generate a plurality of product advertisement contents by receiving product images from a plurality of advertisement agency devices 100 and upload them to a web page in a random order, or the consumer device 300 can be provided with

That is, the advertisement exposure control apparatus 200 may be implemented as a general-purpose computer, a laptop, a cloud server, or the like to provide a plurality of product advertisement contents for a plurality of products to the consumer device 300 .

The advertisement exposure control apparatus 200 may obtain purchase data including a purchase history of products through the consumer device 300 that has provided a plurality of product advertisement contents, and may collect advertisement effects based on the purchase data.

In various embodiments, the advertisement exposure control device 200 may expose only product advertisement contents having an advertisement effect equal to or greater than a reference value to consumers. In addition, the advertisement exposure control device 200 may identify the advertisement agency device 100 that provided product advertisement content having an advertising effect greater than or equal to a reference value and a product image included therein. The advertisement exposure control device 200 may request a product image for another product from the corresponding advertisement agency device 100 according to the identification result.

In addition, the advertisement exposure control device 200 may analyze product advertisement content and product images preferred by the consumer based on the purchase data of the consumer, which will be described in detail later.

The consumer device 300 may output product advertisement content through a mobile/web application provided by the advertisement exposure control device 200 and purchase one product according to the consumer's selection. To this end, the consumer device 300 may be implemented as a smart phone, PC, tablet PC, etc. that can receive product advertisement contents through a mobile/web application.

In various embodiments, the consumer device 300 may provide product purchase data to the advertisement exposure control device 200, and may receive only product advertisement content of consumer taste analyzed by the advertisement exposure control device 200. . In addition, consumer taste may be different according to the type (type) of the product. For example, product types (types) may be classified into health foods, food materials, meal kits, beverages, daily necessities, companion animal products, etc., and product images preferred by consumers for each type may be different.

So far, the advertisement exposure control system 10 according to an embodiment of the present invention has been described. According to the present invention, the advertisement exposure control system 10 processes product images obtained through the advertisement agency device 100 to provide various product advertisement contents to consumers, and selects only product advertisement contents having high advertising effect among them. By providing it to the consumer device 300, it is possible to increase the advertising efficiency.

Hereinafter, the configuration of the advertisement exposure control device 200 capable of selectively providing product advertisement contents by analyzing consumers' tastes will be described.

3 is a block diagram showing the configuration of an apparatus for controlling product advertisement content exposure according to an embodiment of the present invention.

Referring to FIG. 3, the advertisement exposure control device 200 may include a communication interface 210, a memory 220, an I/O interface 230, and a processor 240, each of which includes one or more communication buses. Alternatively, they may communicate with each other through signal lines.

The communication interface 210 may be connected to the consumer device 300 through a wired/wireless communication network to exchange data. For example, the communication interface 210 may transmit a product image request for each product to the advertising agency device 100 and may receive a product image from the advertising agency device 100 . Here, the communication interface 210 may automatically transmit a product image request for other products not requested to the advertising agency device 100 according to the advertising effect determined by the processor 240 . For another example, the communication interface 210 may transmit a plurality of product advertisement contents in random order to the consumer device 300 and may receive a consumer purchase history from the consumer device 300 .

On the other hand, the communication interface 210 enabling transmission and reception of such data includes a wired communication port 211 and a wireless circuit 212, where the wired communication port 211 is one or more wired interfaces, for example, Ethernet. , Universal Serial Bus (USB), FireWire, etc. Also, the wireless circuit 212 may transmit/receive data with an external device through an RF signal or an optical signal. In addition, wireless communication may use at least one of a plurality of communication standards, protocols and technologies, such as GSM, EDGE, CDMA, TDMA, Bluetooth, Wi-Fi, VoIP, Wi-MAX, or any other suitable communication protocol.

The memory 220 may store various data used in the advertisement exposure control device 200 . For example, the memory 220 may store identification information of the advertisement agency device 100 and a history of providing product images for each product, and may store identification information of the consumer device 300 and a history of product purchase. For another example, the memory 220 may store an order of random provision of a plurality of product advertisement contents and an exposure ratio of the plurality of goods advertisement contents. Here, the exposure ratio includes an exposure time and an exposure frequency, and the exposure ratio may be different depending on the operation time of the mobile/web application and the advertisement insertion time.

In various embodiments, the memory 220 may include volatile or non-volatile recording media capable of storing various data, commands, and information. For example, the memory 220 may be a flash memory type, a hard disk type, a multimedia card micro type, a card type memory (eg SD or XD memory, etc.), RAM, SRAM, ROM, EEPROM, PROM, network storage storage , Cloud, and a blockchain database may include at least one type of storage medium.

In various embodiments, the memory 220 may store configurations of at least one of the operating system 221 , the communication module 222 , the user interface module 223 , and one or more applications 224 .

Operating system 221 (e.g. embedded operating systems such as LINUX, UNIX, MAC OS, WINDOWS, VxWorks, etc.) is a variety of software for controlling and managing general system tasks (e.g. memory management, storage device control, power management, etc.) components and drivers, and may support communication between various hardware, firmware, and software components.

The communication module 223 may support communication with other devices through the communication interface 210 . The communication module 220 may include various software components for processing data received by the wired communication port 211 or the wireless circuit 212 of the communication interface 210 .

The user interface module 223 may receive a user's request or input from a keyboard, touch screen, microphone, etc. through the I/O interface 230 and provide a user interface on a display.

Applications 224 may include programs or modules configured to be executed by one or more processors 240 . Here, an application for exposing product advertisement contents to consumers may be on a server farm.

The I/O interface 230 may connect at least one of an input/output device (not shown) of the advertisement exposure control apparatus 200, for example, a display, a keyboard, a touch screen, and a microphone, to the user interface module 223. The I/O interface 230 may receive user input (eg, voice input, keyboard input, touch input, etc.) together with the user interface module 223 and process a command according to the received input.

The processor 240 is connected to the communication interface 210, the memory 220, and the I/O interface 230 to control the overall operation of the advertisement exposure control device 200, and applications stored in the memory 220 or Through the program, it is possible to collect advertising effects of a plurality of product advertisement contents and, accordingly, to perform various commands for gradually exposing efficient product advertisement contents.

The processor 240 may correspond to an arithmetic device such as a central processing unit (CPU) or an application processor (AP). In addition, the processor 240 may be implemented in the form of an integrated chip (IC) such as a System on Chip (SoC) in which various computing devices are integrated. Alternatively, the processor 240 may include a module for calculating an artificial neural network model, such as a Neural Processing Unit (NPU).

Hereinafter, a method of efficiently providing a plurality of product advertisement contents to the consumer device 300 by the processor 240 will be described.

4 is a flowchart of a method for controlling product advertisement content exposure according to an embodiment of the present invention.

Referring to FIG. 4 , the processor 240 may acquire a plurality of images of products (S110). For example, the processor 240 may request a product image to be used for product advertising content from the advertising agency device 100 through the communication interface 210 and receive the product image as a response thereto. For another example, the processor 240 may obtain a product image corresponding to the keyword by crawling a mobile/web page screen based on a keyword for the product. The processor 240 may obtain a product image usable as an advertisement by providing the obtained product image list to the manager of the advertisement exposure control device 200 .

In various embodiments, the processor 240 may classify a plurality of images according to a shooting parameter determined based on the type and composition of the product in the product image. Here, the product types may be classified into food materials, meal kits, health foods, beverages, daily necessities, companion animal products, and the like. In addition, the composition represents 1) the shape of the product, 2) the color of the product/object, and 3) the position of the product/object in the product image, and the processor 240 identifies three factors for each type of product, and Shooting variables can be determined based on .

Specifically, the processor 240 includes 1) the shape of the product, 2) the color of the product/object, and 3) the shooting angle of the product, whether the product moves, and objects other than the product based on the location of the product/object for each type of product. It is possible to determine photographing variables such as presence or absence, type of object, color similarity between product and background image, and focus in image. For example, the processor 240 determines whether the product is photographed at an angle of 0° front, 0° to 90° side, or 90° top, whether the product is captured as a short image within a few seconds, and the advertising effect of the product. Shooting variables such as whether the props to increase the image were photographed together, which props were photographed together, whether the product and the background image were photographed in similar color groups, and what proportion of the product size was photographed in the overall product image size. can decide Here, the processor 240 may determine color similarity using a known algorithm such as the LGB algorithm.

In addition, the processor 240 may generate product advertisement content including the obtained image. Here, the product advertisement content may include a thumbnail image including a product image, a video, a web page, and posts inserted into various web services (eg, a web feed).

After step S110, the processor 240 may randomly expose a plurality of product advertisement contents each including a plurality of images (S120). Specifically, a plurality of product advertisement contents for a plurality of products may be provided to the consumer device 300 according to the same exposure ratio. The processor 240 may randomly generate an exposure order of a plurality of product advertisement contents, and may provide the plurality of goods advertisement contents to the consumer device 300 according to the thus generated product exposure list. Here, exposing product advertisement contents to consumers and providing them to the consumer device 300 means listing a plurality of product advertisement contents in a mobile/web page that sells goods or inserting a plurality of goods advertisement contents in another web service. can be understood as

After step S120, the processor 240 may collect advertisement effects of products through a plurality of product advertisement contents (S130). Specifically, the processor 240 is defined as at least one of the ratio of the number of purchases to the number of citations, the number of consumer selections, and the number of purchases / sales to the number of advertisement exposures / period, along with sales through a plurality of product advertisement contents. Advertising effects can be collected.

Through this, the processor 240 may arrange a plurality of product advertisement contents in order of superior advertisement effect. If there are two product advertisement contents having the same number of purchases, the processor 240 may compare the advertising effect of the two commodity advertisement contents based on other analysis values.

After step S130, the processor 240 may differentially determine an exposure ratio of a plurality of product advertisement contents based on an advertising effect (S140). The processor 240 may list a plurality of product advertisement contents according to advertising effects, and may adjust an exposure ratio of at least one of exposure time, exposure frequency, and exposure time period of the plurality of product advertisement contents.

In various embodiments, the processor 240 may define an advertising effect for the remaining product advertising content as a relative value based on one product advertising content having the highest advertising effect among a plurality of product advertising content. For example, if the sales through 5 product advertisement contents are 1 million, 700,000, 600,000, 200,000, and 100,000 (KRW), respectively, the relative values for the advertising effect are 1, 0.7, 0.6, 0.2, 0.1 can be defined as The processor 240 multiplies the relative values (0.7, 0.6, .0.2, 0.1) from the preset same exposure rate (E%) to lower the exposure rate for the remaining product advertisement contents, and the preset same exposure rate ( E%), the exposure ratio of the product advertisement content having the highest advertising effect may be increased by adding the difference value adjusted downward.

In various embodiments, the processor 240 may increase/decrease the exposure ratio of a plurality of product advertisement contents at the same ratio according to a reference value for each advertisement effect. For example, the processor 240 increases the exposure ratio of product advertisement contents for which the ratio of sales to advertisement exposure period is greater than or equal to the reference value by the same value, and increases the exposure ratio of product advertisement contents for product advertisement contents that are less than the reference value by the same value. can be adjusted

In various embodiments, the processor 240 may determine the number of simultaneous accesses of mobile/web pages by consumers, and temporarily adjust the exposure time or frequency of product advertisement contents having high advertising effects when the number of concurrent accesses is greater than a predetermined value. .

In various embodiments, the processor 240 may adjust an exposure ratio of product advertisement content according to product image preference for each consumer, and may analyze the product image for this purpose.

In this regard, FIG. 5 is a flowchart embodying steps S130 and S140 shown in FIG. 4 .

Referring to FIG. 5 , the processor 240 may obtain a purchase history of the consumer through the consumer device 300 (S130-1). Here, the purchase history of the consumer may include identification information of the consumer, the name of the product purchased by the consumer, and the purchase time of the product.

After step S130-1, the processor 240 may check the product purchased by the consumer and product advertisement content corresponding to the purchase time of the product among a plurality of products based on the purchase history (S130-2). That is, the processor 240 may determine which product advertisement content including which product image the consumer viewed through the product and purchase time.

After step S130-2, the processor 240 may determine whether shooting variables are duplicated in the image included in the confirmed product advertisement content (S130-3). For example, the processor 240 analyzes the product images for each type of product purchased by the consumer, the product's shooting angle, whether or not the product is moving, whether or not an object other than the product is included, the type of object, and color similarity between the product and the background image. It is possible to determine whether one of the photographing variables among the focal points in the image overlaps.

If the photographing variables overlap, the processor 240 may increase the exposure ratio of product advertisement contents classified as the corresponding photographing variables (S140-1, Yes). Here, the exposure ratio may be defined including at least one of an exposure time, an exposure frequency, and an exposure time period. Before collecting consumers' product image preferences, if the exposure ratio of multiple product advertisement contents is the same as the number (eg (1/N)%, N is a natural number of 2 or more, the number of multiple product advertisement contents), the processor 240 may adjust the exposure ratio by the number of overlapping shooting parameters. For example, the processor 240 may increase the exposure ratio of product advertisement content by “a preset ratio (M%) x the number of overlapping shooting variables (n)”.

Conversely, if the photographing variables do not overlap, the processor 240 may maintain the same exposure ratio of a plurality of product advertisement contents (S140-2, No).

In this way, the processor 240 determines whether the photographing variables are duplicated in the image of the product advertisement content of the product purchased by the consumer, thereby determining whether the consumer simply purchased the product based on the price of the product, and the product image acts as an advertising effect. You can check if it has been done.

In various embodiments, the processor 240 may analyze preferred advertisement images for each consumer's gender or age based on the consumer's identification information acquired in step S130-1. To this end, the processor 240 may utilize the method shown in FIG. 5 , and purchase records obtained in step S130-1 may include all purchase records of consumers classified by gender or age group.

Referring back to FIG. 4 , after steps S140, S140-1, and S140-2, the processor 240 may randomly expose at least some product advertisement contents among a plurality of product advertisement contents according to a differential exposure ratio (S150 ). Specifically, the processor 240 may remove some of the remaining product advertisement contents from the product exposure list according to the differential exposure ratio. For example, the processor 240 may remove product advertisement content having an exposure ratio of less than a predetermined value from the product exposure list.

In addition, the processor 240 may expose product advertisement contents classified by different shooting variables to a plurality of consumer devices 300 at the same time point, reflecting image preferences for each consumer.

In relation to this, FIG. 6 is a schematic diagram exemplarily illustrating product advertisement content provided to a plurality of consumer devices according to an embodiment of the present invention, and FIG. 7 is provided to any one consumer device according to an embodiment of the present invention. It is a schematic diagram showing a product advertisement content list by way of example.

Referring to (a), (b), and (c) of FIG. 6 , the processor 240 may provide the following product advertisement contents to a plurality of consumer devices 300 at the same time. Here, the product advertisement content includes a purchase icon 14 for each product image 11, 12, and 13, and the processor 240 generates different product images 11 according to the preferred image for each consumer, even for the same product. (12) By providing product advertisement contents including (13), it is possible to inspire consumers' desire to purchase.

In addition, when an object is included as a shooting variable as shown in (c) of FIG. 6, the processor 240 may enumerate and provide other product advertisement contents 15 including the object to the corresponding consumer device 300. there is.

So far, the advertisement exposure control device 200 according to an embodiment of the present invention has been described. According to the present invention, by providing product advertisement contents suitable for the consumer's preferred product image based on the consumer's purchase history, the consumer can check the desired image for each product type at a glance, increasing the convenience of using the web / application. can

Although one embodiment of the present invention has been described in more detail with reference to the accompanying drawings, the present invention is not necessarily limited to these embodiments, and may be variously modified and implemented without departing from the technical spirit of the present invention. there is. Therefore, the embodiments disclosed in the present invention are not intended to limit the technical idea of the present invention, but to explain, and the scope of the technical idea of the present invention is not limited by these embodiments. Therefore, it should be understood that the embodiments described above are illustrative in all respects and not restrictive. The protection scope of the present invention should be construed according to the claims below, and all technical ideas within the equivalent range should be construed as being included in the scope of the present invention.

10: Ad exposure control system
100: advertising agency device
200: advertisement exposure control device
210: communication interface
211 wired communication port 212 wireless circuit
220: memory
221: operating system 222: communication module
223 user interface module 234 application
230: I/O interface 240: processor
300: consumer device

Claims (12)

acquiring a plurality of images of a product;
Exposing a plurality of product advertisement contents each including the plurality of images;
Collecting an advertisement effect of the product through the plurality of product advertisement contents;
Differentially determining exposure ratios of advertisement contents for the plurality of products based on the advertising effect; and
Exposing at least some of the product advertisement contents among the plurality of goods advertisement contents according to a differential exposure ratio; Product advertisement content exposure control method comprising a. According to claim 1,
After acquiring the plurality of images,
Classifying the plurality of images according to a shooting variable determined based on the type and composition of the product in the image; Product advertisement content exposure control method further comprising. According to claim 2,
The shooting variable is,
Product advertising content classified according to at least one shooting variable among the shooting angle of the product, whether the product is moving, whether an object other than the product is included, the type of object, color similarity between the product and the background image, and a focus in the image. How to control exposure. According to claim 1,
The advertising effect is
Product advertisement content exposure control method, defined as at least one value of sales through the plurality of product advertisement contents, the ratio of the number of purchases to the number of citations, the number of consumer selections, and the ratio of the number of purchases / sales to the number of advertisement exposures / period . According to claim 4,
Differentially determining the exposure ratio,
Adjusting an exposure ratio of at least one of exposure time, exposure frequency, and exposure time period of the plurality of product advertisement contents according to the advertisement effect; According to claim 1,
In the step of exposing the plurality of product advertisement contents,
Providing a plurality of product advertisement contents for a plurality of goods to the consumer device according to the same exposure ratio; According to claim 2 or 6,
Collecting the advertising effect,
Obtaining a purchase history of a consumer through the consumer device;
Checking a product purchased by a consumer among the plurality of products and product advertisement contents corresponding to a purchase point of the product based on the purchase history; and
The product advertisement content exposure control method further comprising determining whether the photographing variables are duplicated in the image included in the checked product advertisement content. According to claim 7,
Differentially determining the exposure frequency,
Adjusting an exposure ratio of product advertisement contents classified as a corresponding shooting variable among the plurality of goods advertisement contents provided to the consumer device in response to the overlapping or non-exposure of the product advertisement contents; According to claim 8,
In the step of exposing some product advertisement contents,
A method of controlling product advertisement content exposure, comprising exposing product advertisement content classified by different shooting variables at the same time point to a plurality of consumer devices. According to claim 1,
In the exposure step,
The product advertisement content exposure control method further comprising providing the plurality of product advertisement contents to the consumer device according to the product exposure list generated in random order. According to claim 10,
In the step of exposing some product advertisement contents,
The product advertisement content exposure control method further comprising removing some of the remaining product advertisement contents from the product exposure list according to the differential exposure frequency. communication interface;
Memory;
a processor operatively connected to the communication interface and the memory; including,
the processor,
Acquiring a plurality of images of a product, exposing a plurality of product advertising contents each including the plurality of images, collecting advertising effects of the product through the plurality of product advertising contents, and based on the advertising effects Product advertisement content exposure control device configured to differentially determine an exposure ratio of the plurality of product advertisement contents and to expose at least some product advertisement contents among the plurality of goods advertisement contents according to the differential exposure ratio.

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