KR20230120711A - Method and system for promoting policies by targeting users optimized for requirement from policy institute - Google Patents

Abstract

An embodiment of the present invention relates to a method for promoting a policy by targeting a user optimized for a request of a government policy agency performed by a server, comprising the steps of collecting user information subscribed to the server, and policy from a policy agency terminal. Receiving announcement information, extracting text constituting the policy announcement information from the policy announcement information, extracting keywords corresponding to preset fields and performing data standardization, comparing the keywords with the user information , Searching for a plurality of target users corresponding to the policy announcement information and building a pool, and creating a user policy guide message and providing it to a user terminal in the pool, It provides a way to promote policies by targeting them.

Description

Method and system for promoting policies by targeting users optimized for requests from policy institutions

The present invention relates to a method and system for publicizing a policy by targeting a user optimized for a request of a policy institution, and more particularly, by collecting user information and analyzing the collected information, from a policy institution to a terminal of a targeted user. It relates to a method and system for promoting a policy necessary for a corresponding user among issued policies.

Conventionally, publicity, such as online advertisements and TV advertisements, has been generally performed to encourage support for policies targeting the general public. In this case, there is a problem of continuing to provide unnecessary information to individuals who are not supported by the policy, and there is a problem that the contents of the policy are not properly known to the individuals who are actually to be supported by the policy.

On the other hand, as interest in welfare has recently increased, support policies targeting individuals and companies are increasing day by day, and publicity expenses for them are also increasing. However, due to the above-described problems, even if advertisements for a large number of policy information are performed, there is a problem in that publicity efficiency is low compared to advertising costs, and there is a limit to increasing the support rate of subjects for the policy.

In particular, government agencies and public organizations that need to enforce policies are experiencing difficulties in pre-demand surveys, discovering targets, and managing applicants due to low support rates. It is difficult to obtain information about it easily.

The present invention is to solve the above-mentioned problems of the prior art, and provides a method and system for publicizing policies by targeting users optimized for requests from policy institutions with respect to the existing policy publicity process that has been performed toward an unspecified number of public. Its purpose is to provide

The problems to be solved by the present invention are not limited to the problems mentioned above, and other problems not mentioned will be clearly understood from the description below.

As a technical means for achieving the above-described technical problem, a method of promoting a policy by targeting a user optimized for a request of a government policy agency performed by a server according to an embodiment of the present invention includes (a) subscribing to the server Collecting user information; (b) receiving policy announcement information from a policy institution terminal; (c) performing data standardization by extracting text constituting the policy announcement information from the policy announcement information and extracting keywords corresponding to preset fields; (d) comparing the keyword with the user information, searching for a plurality of target users corresponding to the policy announcement information, and constructing a pool; And (e) generating a user policy guide message and providing it to the user terminal in the pool; may include.

In addition, the step (a) may include: (a-1) providing a profile input interface to the user terminal to collect a user profile, and collecting an input value from the user terminal through the profile input interface; and (a-2) collecting log records including access frequency of the user terminal, access time, stay time after access, searched session information, and policy request after inquiry.

In addition, the profile input interface includes a query area for address, education, gender, marital status, income information, household member information, education, workplace, children information, property information, and interest information, and through the query area It may be configured to receive information about address, education, gender, marital status, income information, household member information, education, workplace, children information, property information, and interest information.

Further, in the step (b), the policy announcement information may include a URL of the announcement and a notice description file including information on policies issued from the corresponding policy institution.

In the step (c), the keywords may include service id, service purpose, support target, selection criteria, support content, required documents, service classification, life cycle, service target area, target characteristics, and household type. there is.

In addition, in the step (d), (d-1) refer to the profile and log records of the users who have subscribed to the server, the policy announcement information and the region of residence, region of interest, workplace, gender, household type, age, and marriage searching for a target user corresponding to at least one of whether or not and special situation information; and (d-2) extracting the mobile phone number or messenger ID of the searched target user to create a target user pool.

In addition, the user policy guide message may include a title, support condition, policy content, policy introduction image, and a request button.

In addition, (f) the policy agency terminal sends the user policy guidance message to the messenger of the target user included in the pool at a preset time, and the server responds to at least one or more of the steps (a) to (e) The method may further include preparing a report including information about and providing the report to the policy institution terminal.

In addition, the step (f) includes (f-1) information on whether the server has read the user policy guide message from the terminal of the target user, whether it is shared with others, and whether or not the web page is accessed through the apply button. Collecting; and (f-2) based on the collected information, creating a report including information on the trend of inflows to the policy introduction page of policy institutions for each preset period, the trend of policy applicants for each preset period, and the distribution status of users of interest. However, the distribution status of users of interest may include a distribution status of users classified based on at least one of region, work type, and income situation.

A system for promoting a policy by targeting a user optimized for a request of a government policy agency including a server according to an embodiment of the present invention performs a method of promoting a policy by targeting a user optimized for a request of a government policy agency. a memory in which a program for doing so is stored; and a processor for executing the program, wherein the processor includes a step of collecting user information subscribed to the server, a step of receiving policy notice text information from a policy institution terminal, and the policy notice text information from the policy notice text information. Extracting the text constituting the , and extracting a keyword corresponding to a preset field to perform data standardization, comparing the keyword and the user information, searching for a plurality of target users corresponding to the policy announcement information, and pooling It may be configured to perform the steps of constructing and generating a user policy guide message and providing it to the user terminal in the pool.

According to the present invention, by publicizing the policy information of the policy institution to users optimized for the request of the policy institution, it is possible to increase the support rate of the policy and increase the promotion efficiency compared to the existing advertising cost.

In addition, according to the present invention, it is possible to perform customized publicity through policy targeting by receiving public announcements and URLs from policy institutions, induce users to apply for the corresponding policies, and provide report files.

In addition, according to the present invention, by collecting optimized policy data, it is possible to provide a personalized policy recommendation and application service (web), a policy customized solution service for enterprises, and a policy management solution service (embedded) for institutions.

In addition, according to the present invention, it is possible to form a target user pool that satisfies the support conditions of the policy, and promote the policy to users included in the target user pool, thereby maximizing the inflow and publicity effect of the policy.

In addition, according to the present invention, policy analysis and CSR linkage can be supported, and a personal page including a dashboard and 1:1 management function can be provided to users who benefit or are subject to the policy.

Furthermore, according to the present invention, a proxy application system can also be provided by being able to substitute an existing complex policy application process.

1 is a structural diagram of a system for promoting a policy by targeting a user optimized for a request of a government policy institution according to an embodiment of the present invention.
2 is a block diagram showing the internal configuration of a server according to an embodiment of the present invention.
3A to 3D are exemplary diagrams of a profile input interface according to an embodiment of the present invention.
4A is an exemplary view of providing a plurality of policy categories according to an embodiment of the present invention.
4B is an exemplary view of a representative recommendation information button according to an embodiment of the present invention.
5A is an exemplary view of providing policy information according to an embodiment of the present invention.
5B is an exemplary view of a proxy request request button according to an embodiment of the present invention.
6 is an exemplary diagram of a proxy application request process UI according to an embodiment of the present invention.
7 is an exemplary view of a proxy request status UI provided after completion of proxy request according to an embodiment of the present invention.
8 is an exemplary view of a user policy guidance message displayed on a user terminal according to an embodiment of the present invention.
9 is an exemplary diagram of a dashboard provided to a policy institution terminal according to an embodiment of the present invention.
10 is a flowchart illustrating a method of publicizing a policy by targeting a user optimized for a request of a government policy institution according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail so that those skilled in the art can easily practice with reference to the accompanying drawings. However, the present invention may be embodied in many different forms and is not limited to the embodiments described herein. And in order to clearly explain the present invention in the drawings, parts irrelevant to the description are omitted, and similar reference numerals are attached to similar parts throughout the specification.

Throughout the specification, when a part is said to be "connected" to another part, this includes not only the case where it is "directly connected" but also the case where it is "electrically connected" with another element interposed therebetween. . In addition, when a certain component is said to "include", this means that it may further include other components without excluding other components unless otherwise stated.

In this specification, a "unit" includes a unit realized by hardware, a unit realized by software, and a unit realized using both. Further, one unit may be realized using two or more hardware, and two or more units may be realized by one hardware. On the other hand, '~ unit' is not limited to software or hardware, and '~ unit' may be configured to be in an addressable storage medium or configured to reproduce one or more processors. Therefore, as an example, '~unit' refers to components such as software components, object-oriented software components, class components, and task components, processes, functions, properties, and procedures. , subroutines, segments of program code, drivers, firmware, microcode, circuitry, data, databases, data structures, tables, arrays and variables. Functions provided within components and '~units' may be combined into smaller numbers of components and '~units' or further separated into additional components and '~units'. In addition, components and '~units' may be implemented to play one or more CPUs in a device or a secure multimedia card.

A “terminal” referred to below may be implemented as a computer or portable terminal capable of accessing a server or other terminals through a network. Here, the computer is, for example, a laptop, desktop, laptop, VR HMD (for example, HTC VIVE, Oculus Rift, GearVR, DayDream, PSVR, etc.) equipped with a web browser, etc. can include Here, the VR HMD is for PC (for example, HTC VIVE, Oculus Rift, FOVE, Deepon, etc.), for mobile (for example, GearVR, DayDream, Stormtrooper, Google Cardboard, etc.), and for console (PSVR) and It includes all independently implemented Stand Alone models (eg, Deepon, PICO, etc.). A portable terminal is, for example, a wireless communication device that ensures portability and mobility, and includes not only a smart phone, tablet PC, and wearable device, but also Bluetooth (BLE, Bluetooth Low Energy), NFC, RFID, and ultrasonic waves (Ultrasonic). , various devices equipped with communication modules such as infrared, Wi-Fi, and LiFi. In addition, "network" refers to a connection structure capable of exchanging information between nodes such as terminals and servers, such as a local area network (LAN), a wide area network (WAN), and the Internet. (WWW: World Wide Web), including wired and wireless data communications networks, telephone networks, and wired and wireless television communications networks. Examples of wireless data communication networks include 3G, 4G, 5G, 3rd Generation Partnership Project (3GPP), Long Term Evolution (LTE), World Interoperability for Microwave Access (WIMAX), Wi-Fi, Bluetooth communication, infrared communication, ultrasonic communication, visible light communication (VLC: Visible Light Communication), LiFi, and the like, but are not limited thereto.

The present invention relates to a method and system for publicizing policies by targeting users optimized for requests from government policy institutions, providing a predetermined query from a user to receive a response, and analyzing the received response according to a preset algorithm. By doing so, it is a technique for increasing the publicity effect for a specific policy that can be applied to the user or that the user corresponds to.

First, with reference to FIG. 1, a system for promoting a policy by targeting a user optimized for a request from a government policy agency according to an embodiment of the present invention will be described.

A system according to an embodiment of the present invention may include a server 100 , a policy institution terminal 200 and a user terminal 300 .

Referring to FIG. 2, the server 100 according to an embodiment of the present invention includes a memory in which a program (or application) that performs a method of publicizing a policy by targeting a user optimized for a request of a government policy institution is stored and the above program It may be configured to include a processor that executes. Here, the processor may perform various functions according to the execution of programs stored in memory.

Next, the policy agency terminal 200 is operated by government agencies or policy agencies and organizations, and stores information on a plurality of current policies, and is connected to the server 100 through wired and wireless communication through a communication network. it may be

The user terminal 300 according to an embodiment of the present invention is connected to the server 100 by wire or wireless and can communicate, and may include a smart phone, a tablet PC, a PDA, and a desktop.

Hereinafter, a process of collecting user information of a method of promoting a policy by targeting a user optimized for a request of a government policy agency according to an embodiment of the present invention will be described.

First, the server 100 may access a plurality of policy agency terminals 200 using a wired or wireless communication network to collect policy information 121 by crawling.

The server 100 may collect public policy information by accessing the public portal page provided by the policy institution terminal 200 at a specific time (eg, the time when the policy is scheduled to be implemented or the time when the policy is announced). .

In addition, in the case of private policy information, private policy information may be collected by accessing a private company server (not shown) at a time other than the time of accessing the policy institution terminal 200 .

At this time, the policy information 121 according to an embodiment of the present invention is public policy information including central government policy information and local government policy information regarding policies issued and implemented by policy institutions and organizations of the country in which the present invention is implemented. and private policy information, and may include both public policy information and private policy information.

The server 100 accesses the Internet wired or wirelessly to collect the policy information 121, and at this time, the policy information 121 is in the form of each policy institution (announcement form, application program form, image file form, etc.) Since these are different, the server 100 collects all of the policy information 121 regardless of the format.

Thereafter, the server 100 may convert the collected policy information 121 into text through natural language processing technology.

Next, the server 100 extracts keywords corresponding to preset fields from the textualized policy information 121 and performs data standardization.

At this time, the preset items are service ID, service purpose, support target, selection criteria, support content, required documents, service classification, life cycle, service target area, target characteristics, household type, policy promotion agency name, personal information of beneficiaries, As including at least one of the area information of the beneficiary and the policy operation period, the server 100 secures text information by classifying the policy information 121 collected through the Internet for each of the preset items.

Thereafter, the server 100 performs data standardization by storing the secured text information in a raw data format (eg, Excel, Word, etc.).

In addition, apart from the above-described data standardization work, original policy information collected from the policy agency terminal 200 may also be stored and displayed on a service web page provided to the user terminal 300 later.

At this time, the crawl collection according to an embodiment of the present invention is performed every day, and the results of the crawl collection performed on the previous day and the crawl collection performed on the day are compared with each other for each day except the first day, and the additional Raw data can be updated by checking information/deleted/changed information.

In addition, during the update process, the policy information 121 that was crawled the longest among each policy information 121 is deleted for the policy information 121 including duplicate contents and the policy information 121 with duplicate service IDs. Old policy information 121 may be prevented from being recommended to the user terminal 300 .

Next, the server 100 collects user information subscribed to the server 100 . At this time, the server 100 may provide a profile input interface 110 to the user terminal 300 and collect input values from the user terminal 300 .

Further, according to an additional embodiment of the present invention, in addition to user information subscribed to the server 100, an input value may also be received from the user terminal 300 connected to the server 100.

For example, it is possible to collect input values by immediately providing the profile input interface 110 without going through a procedure of subscribing to use a normal application or Internet page.

Referring to FIGS. 3A to 3D , the profile input interface 110 queries and receives address, education, gender, marital status, income information, household member information, education, workplace, children information, property information, and interest information. As configured, as shown, it may be provided and displayed to the user terminal 300 .

The user can provide it to the server 100 by entering his or her personal information in the profile input interface 110 displayed on the user terminal 300 .

When the personal information entry is completed, a screen notifying that the personal information entry has been completed may be displayed as shown in FIG. 3D.

In addition, the server 100 analyzes the history of the user terminal 300 accessing the server 100, including access frequency, access time, stay time after access, information on the session searched, and policy application after inquiry. Log records can be collected.

Therefore, the server 100 may recommend at least one or more policies based on the log record of the user terminal 300, and recommends policy information 121 corresponding to the session most frequently viewed by the user terminal 300, or , It is also possible to recommend a new policy matched within a preset table based on the policy information 121 corresponding to the searched session.

Based on the information collected through the above-described process, the server 100 may provide representative recommendation information corresponding to a plurality of policy categories 120 and user information to the user terminal 300 .

Referring to FIG. 4A , the plurality of policy categories 120 may include subsidy, employment and education, product support, housing business, loan, information and counseling categories.

Each category includes a plurality of policy information 121, and may indicate the name of the corresponding policy, the type of implementing institution, the name of the implementing institution, and the execution period.

When the user terminal 300 inputs any one policy category, as shown in FIG. 5A, based on the value input by the user when collecting a profile, a plurality of corresponding policy information 121 is searched for, and the user It can be provided to the terminal 300.

Specifically, the plurality of policy information 121 provided to the user terminal 300 first filters the policy information 121 based on the region of residence and region of interest on the user profile, and then the remaining policy information after the previous filtering process. (121) is filtered based on household type, workplace, and gender, and among the remaining policies after the previous filtering process, policies restricted to users based on values such as age, marriage, and special circumstances are removed. can

At this time, when receiving an input for the policy information request button from the user terminal 300, that is, when any one of the plurality of policy information 121 of the policy information 121 is selected and input, the server 100 can transmit information related to policy information application to the messenger APP of the user terminal 300.

Referring to FIG. 4B , in addition to the plurality of policy categories 120 , the server 100 may provide a representative recommendation information button 130 for providing representative recommendation information to the user terminal 300 .

When the user terminal 300 inputs the representative recommendation information, policy information 121 corresponding to age and income on the user profile among the plurality of policy categories 120 may be searched and provided to the user terminal 300. there is.

According to another embodiment of the present invention, the representative recommendation information includes input values and log records of the profile input interface 110 in addition to policy information 121 corresponding to age and income in a user profile among a plurality of policy categories 120. Any one of the plurality of policy information 121 may be searched and provided according to a preset algorithm based on the search.

Next, referring to FIG. 5B , the server 100 according to an embodiment of the present invention may provide a proxy request request button 131 .

When the proxy application request button 131 is selected and input by the user terminal 300, a proxy application request is transmitted to the server 100, and the server 100 fills in the fields necessary for application documents required for application of the policy. Extract, and request the input of the value corresponding to the field to the user terminal (300).

When an input value corresponding to the field is received by the user terminal 300, the server 100 automatically creates documents necessary for policy application based on the received field value to perform proxy application for the specific policy. Provides a proxy application process UI that requests the user's consent.

Referring to FIG. 6, the proxy application process UI includes a function to input a phrase confirming the proxy application conditions and a consent mark, and when the user enters the consent mark and clicks the Agree and Continue button displayed at the bottom, the user's notarization Performs the delegation consent signing process that recognizes

The delegation consent process is configured so that the user writes the name and contact information of the user who wants to apply for proxy directly through the user terminal 300 and inputs a signature agreeing to the proxy issuance delegation of application documents required for the application for the policy. .

When the user clicks the Apply button at the bottom after completing the input, a page indicating that the proxy application has been completed is displayed, and a function of conducting a survey on the proxy application service may be displayed at the bottom.

Thereafter, the server 100 sends the document automatically created according to the preset algorithm to the policy institution terminal 200 receiving the application for the policy, and then the proxy application status UI indicating real-time information on the reception status of the document is displayed on the user terminal ( 300) can be provided.

Referring to FIG. 7 , the proxy application status UI provided to the user terminal 300 may display the number of policies currently being applied for by proxy and the number of policies for which proxy applications have been completed.

According to an additional embodiment of the present invention, the server 100 connects to the policy institution terminal 200 at a preset period or whenever a request for viewing the entire status is received from the user terminal 300, and real-time information on the corresponding reception status It may be obtained and provided by displaying the proxy application status UI on the user terminal 300 .

Next, after the server 100 provides the policy information 121 to the user terminal 300 and the policy institution terminal 200, a page requesting evaluation information for the policy from the user terminal 300 or the Internet Can you provide a link.

When the corresponding evaluation information is collected by the user terminal 300, the server 100 collects correction information for the user profile, and by correcting the policy information 121 to be recommended to the user, the policy information to be recommended to the user ( 121) can be updated and policy information 121 more closely related to the interest of the user can be provided.

Hereinafter, a method of publicizing a policy by targeting a user optimized for a request of a government policy agency according to an embodiment of the present invention will be described.

First, through the process as described above, the server 100 is in a state in which policy information 121 is secured by accessing a plurality of user information and the policy organization terminal 200 subscribed to the server 100 .

According to another embodiment of the present invention, the policy information 121 may be obtained by receiving policy announcement information from the policy institution terminal 200 in addition to the crawling method.

At this time, the policy announcement information may include the policy information 121, and may include a URL of the announcement and a notice description file including information on policies issued by the government policy agency that is the subject of policy execution.

In the case of a confidential policy, the URL information and the announcement description file of the announcement may be received by the server 100 directly from the policy agency terminal 200 because they are data that cannot be secured through Internet crawling.

The server 100 extracts the text constituting the policy announcement text information from the received policy announcement text information, extracts and stores keywords corresponding to each field, and organizes them into a table of contents such as by policy type, execution agency, and execution target. can be divided and stored.

At this time, the keyword extraction may be performed according to a natural language processing algorithm, and the natural language processing algorithm according to an embodiment of the present invention extracts nouns from sentence components included in policy data from policy data and refers to the dictionary to extract the extracted nouns. A separate noun dictionary may be created by defining an object indicated by , and keyword extraction may be performed by generating a word (noun)-vector pair based on the dictionary.

The server 100 tags the text extracted from the stored policy announcement information according to the tagging automation algorithm, service ID, service purpose, support target, selection standard, support content, required documents, service classification, life cycle, service target area, target characteristics And keywords including at least one of household types may be extracted and stored, and stored in a table of contents such as each performing institution and each performing target.

The tagging automation algorithm according to an embodiment of the present invention performs matching between the policy information 121 and the user using the policy information 121 and the user information, and for this purpose, it is necessary to generate a policy tag corresponding to the user information. However, it may include manual tagging, tagging based on word presence or not, and tagging methods using artificial intelligence technologies (BERT, LSTM, SVC).

Based on the policy announcement information and user information secured as described above, the server 100 searches for a target user corresponding to the policy announcement information.

At this time, the server 100 may compare a keyword with the user information, search for a plurality of target users corresponding to the policy announcement information, and build a pool.

At this time, with reference to the profiles and log records of users who have joined the server 100, at least one or more of the policy announcement information, residence area, area of interest, workplace, gender, household type, age, marital status, and special situation information. Search for the corresponding target user.

For the plurality of target users searched in this way, the server 100 extracts at least one of the target user's mobile phone number, home contact, and mobile and PC messenger IDs from user information input by the user to build a target user pool. there is.

In addition, the server 100 generates a user policy guide message 310 to publicize the policy to the target user and provides it to the user terminal 300 in the target user pool, thereby providing the policy to a plurality of users included in the target user pool. can advertise to

At this time, the policy agency terminal 200 sends a user policy guidance message 310 to the mobile and PC messengers of the target users included in the target user pool at a preset time, or in the form of SMS text messages to mobile phone numbers and home contacts. A user policy guidance message 310 may be sent.

Similarly, when an e-mail address is collected, a user policy guidance message 310 in the form of an e-mail may be sent to the e-mail address.

For example, assuming that a user named Gil-dong Hong, an unmarried man in his 30s residing in the metropolitan area, accesses the server 100 and inputs user information through the profile input interface 110, the server 100 retrieves the user information of Gil-dong Hong. Policy information 121 that can be applied to Hong Gil-dong is searched among the policy information 121 collected from the policy institution terminal 200 based on the collected information of 30s, single, metropolitan area, single, and male.

At this time, if the policy institution is currently conducting a rental housing policy targeting young people in Honggil-dong's residential area (metropolitan area), the server 100 may extract keywords such as youth and housing from the policy and store them in advance. .

Accordingly, the server 100 generates a user policy guide message 310 for rental housing policies targeting young people and provides it to the policy institution terminal 200 together with Hong Gil-dong's contact information and messenger ID.

The policy agency terminal 200 may publicize the policy to Gil-dong Hong, a target user to whom the policy is applied, by sending a user policy information message 310 to Gil-dong Hong's contact information and messenger ID.

Referring to FIG. 8 , a user policy guide message 310 according to an embodiment of the present invention may include a title, support condition, policy content, policy introduction image, and a request button.

As shown, according to an embodiment of the present invention, a user policy guide message 310 is provided through a messenger application or widget of the user terminal 300, and the policy name, support conditions, and predetermined promotional text are provided as contents. may be provided additionally.

When the Apply Now button is selected by the user terminal 300, similarly to the case where the proxy request button 131 according to an embodiment of the present invention is selected, a proxy request request process UI is provided and the proxy request process is performed. It can be.

Regarding the status of at least one user policy guide message 310 transmitted as described above, the server 100 performs the entire process from collecting user information to building a target user pool and generating and providing the policy guide message 310. A process or a report on at least one process may be created and provided to the policy institution terminal 200 .

At this time, the report provided by the server 100 to the policy institution terminal 200, from the terminal owned by the target user, whether the target user terminal 300 has read the user policy information message, whether or not to share with others, the apply button It is created by collecting information on whether or not web pages are accessed through

Referring to FIG. 9, the server 100 determines the trend of inflows to the policy introduction page of policy institutions for each predetermined period based on the collected information, the trend of policy applicants, and the user distribution status of interested users (region, work type, income status, etc.) A report showing the distribution status as a Venn diagram may be created, configured as a dashboard 210, and provided to the policy institution terminal 200.

At this time, the distribution status of users of interest is configured so that it is easy for policy institutions to intuitively grasp statistics on a plurality of users, including the distribution status of users who are classified based on at least one of region, work type, and income status. It can be.

The dashboard 210 is displayed and provided on the screen of the policy institution terminal 200, and the advertisement date when the user policy information message 310 is transmitted and the report date when the corresponding report is created may be displayed at the upper right corner. Below, graphs and information including trend of inflows, trend of policy applicants by date, etc. can be displayed.

In addition, information on the distribution of users analyzed according to a predetermined algorithm by the server 100 and information on the needs (demands) of a plurality of users as a result of the analysis may also be provided in a predetermined phrase at the bottom right.

Hereinafter, with reference to FIG. 10 , a procedure of performing a method of publicizing a policy by targeting a user optimized for a request from a government policy agency according to an embodiment of the present invention will be described.

First, the server 100 collects user information subscribed to the server 100 (S101).

In addition, it accesses the policy institution terminal 200 and collects policy announcement information from the policy institution terminal 200 (S102).

At this time, the text constituting the policy announcement text information is extracted, and keywords corresponding to a plurality of items are extracted from the extracted text (S103).

Based on the information obtained through the above process, a target user corresponding to the policy announcement is searched (S104).

Thereafter, the user policy guidance message 310 is generated and provided to the policy agency terminal 200 so that the user policy guidance message 310 is provided to the user terminal (S105).

An embodiment of the present invention may be implemented in the form of a recording medium including instructions executable by a computer, such as program modules executed by a computer. Computer readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. Also, computer readable media may include all computer storage media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data.

Although the methods and systems of the present invention have been described with reference to specific embodiments, some or all of their components or operations may be implemented using a computer system having a general-purpose hardware architecture.

The above description of the present invention is for illustrative purposes, and those skilled in the art can understand that it can be easily modified into other specific forms without changing the technical spirit or essential features of the present invention. will be. Therefore, the embodiments described above should be understood as illustrative in all respects and not limiting. For example, each component described as a single type may be implemented in a distributed manner, and similarly, components described as distributed may be implemented in a combined form.

The scope of the present invention is indicated by the following claims rather than the detailed description above, and all changes or modifications derived from the meaning and scope of the claims and equivalent concepts should be construed as being included in the scope of the present invention. do.

100: server 110: profile input interface
120: multiple policy categories 121: policy information
130: representative recommendation information button 131: proxy application request button
200: policy institution terminal 210: dashboard
30-character terminal 310: user policy information message

Claims (10)

A method for promoting a policy by targeting a user optimized for a request of a government policy institution performed by a server,
(a) collecting user information subscribed to the server;
(b) receiving policy announcement information from a policy institution terminal;
(c) performing data standardization by extracting text constituting the policy announcement information from the policy announcement information and extracting keywords corresponding to preset fields;
(d) comparing the keyword with the user information, searching for a plurality of target users corresponding to the policy announcement information, and constructing a pool; and
(e) generating a user policy guide message and providing it to user terminals in the pool; a method of promoting a policy by targeting a user optimized for a request of a policy institution, including; According to claim 1,
In step (a),
(a-1) providing a profile input interface to the user terminal to collect user profiles, and collecting input values from the user terminal through the profile input interface; and
(a-2) collecting log records including access frequency of the user terminal, access time, stay time after access, searched session information, and policy application after inquiry; How to promote policies by targeting optimized users. According to claim 2,
The profile input interface,
Address, educational background, gender, marital status, income information, household member information, educational background, workplace, children information, property information, and interest area information are included, and through the above query areas, the address, educational background, gender, marital status , Income information, household member information, educational background, workplace, children information, property information, and information on interests are configured to receive input, and a method of promoting policies by targeting users optimized for requests from policy institutions. According to claim 1,
In step (b),
The policy announcement information includes a notice description file containing information on policies issued from the policy agency and a URL of the announcement, a method for promoting a policy by targeting a user optimized for a request from a policy agency. According to claim 1,
In step (c),
The keywords include service ID, service purpose, support target, selection criteria, support content, required documents, service classification, life cycle, service target area, target characteristics, and household type, users optimized for requests from policy institutions. How to promote your policies by targeting them. According to claim 2,
In step (d),
(d-1) Referring to the profiles and log records of users who have joined the server, at least one of the above policy announcement information and residence area, area of interest, workplace, gender, household type, age, marital status, and special situation information Searching for the corresponding target user; and
(d-2) A method of publicizing a policy by targeting users optimized for a request of a policy institution, including the step of extracting the mobile phone number or messenger ID of the searched target user and creating a target user pool. According to claim 1,
The user policy guidance message,
A method of promoting the policy by targeting users optimized for the request of the policy institution, including the title, application conditions, policy content, policy introduction image, and application button. According to claim 7,
(f) the policy agency terminal sends the user policy guide message to the messenger of the target user included in the pool at a preset time, and the server sends at least one of the steps (a) to (e) A method of publicizing a policy by targeting a user optimized for a request of a policy institution, further comprising creating a report comprising a and providing the report to the policy institution terminal. According to claim 8,
In step (f),
(f-1) the server collecting, from the terminal of the target user, information on whether or not the user's policy guide message has been read, whether it is shared with others, and whether or not the web page has been accessed through the apply button; and
(f-2) based on the collected information, creating a report including information on the flow of inflows to the policy introduction page of policy institutions by preset period, the trend of policy applicants by preset period, and the distribution status of users of interest; ,
The distribution status of the users of interest includes a distribution status of users classified on the basis of at least one of region, work type, and income situation. In a system for promoting a policy by targeting a user optimized for a request of a government policy institution including a server,
a memory in which a program for performing a method of publicizing a policy by targeting a user optimized for a request of a government policy institution is stored; and
A processor for executing the program; includes,
The processor collects user information subscribed to the server, receives policy notice text information from a policy institution terminal, extracts text constituting the policy notice text information from the policy notice text information, and keywords corresponding to preset fields. is extracted to perform data standardization, the keyword and the user information are compared to search for a plurality of target users corresponding to the policy announcement information, and a pool is constructed, and a user policy guide message is generated and users in the pool are searched for. A system for promoting a policy by targeting a user optimized for a request of a government policy institution configured to perform what is provided to a terminal.

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