KR20230109875A - Spam reporter management program - Google Patents

Abstract

An object of the present invention is to provide a method for sending an advertisement message to a user terminal that reports spam so that the advertisement message is not transmitted.

Description

Spam reporter management program

The present invention relates to a service method for sending advertising messages.

2. Description of the Related Art With the development of electronic technology and communication technology, advertisements and sales using networks are being actively conducted.

In particular, as an advertisement using a network, a method of directly outputting an advertisement to a portal site or SNS is widely used, and a method of transmitting an advertisement message to a smartphone used by a user is also widely used.

However, since the advertisement message is transmitted to an unspecified number of people, there may be users who do not need the advertisement to be delivered in the advertisement message at all or may be regarded as a spam message.

Such a user may report the internet text message sending company that sent the advertisement message to the spam response center of the Korea Internet & Security Agency, for example.

When a spam report is received, the spam response center transmits information indicating that the spam report has been received to the text message sending company through a mobile communication company.

In this case, only part of the information that the spam report has been received and the number of the smartphone that sent the spam report are transmitted to the text message sending company. That is, in order to protect a user who has reported spam, only a part of the number of the smartphone used by the user is transmitted to the text message sending company.

Upon receiving the spam report, the text sending company submits explanatory materials for the spam report, and is subject to sanctions for sending spam.

However, since transmission of advertising messages cannot be stopped, the text sending company continuously transmits advertising messages.

In this case, as described above, since the text sending company cannot know the number of the smartphone used by the user reporting spam, another message for advertising can be sent to the number of the smartphone used by the user reporting spam.

The user receiving the another advertisement message reports spam to the spam response server again, and the above-described processes are repeated.

Therefore, the advertiser wastes the cost of transmitting the advertisement message to the user. In addition, since the communication network of a communication company is used to transmit unnecessary advertisement messages, the effect of wasting social infrastructure occurs. In addition, users who receive unwanted advertisements may have poor perceptions of advertisers and text message sending companies, and distrust may increase among members of society.

An object of the present invention proposed to solve the above problems is to provide a method for sending an advertisement message to prevent transmission of an advertisement message to a user terminal that has reported spam.

In order to achieve the above technical problem, a service method for sending an advertising message according to the present invention includes the steps of sending, by a service server, a first advertising message to first numbers received from an advertiser's terminal; receiving, by the service server, spam evidence information about a spam report transmitted from a spam reporting user terminal among user terminals to which the first advertisement message is sent, from a spam response server; extracting, by the service server, at least one 1-2 number corresponding to the number of the spam reporting user terminal from among the first numbers using the spam evidence information, and storing the 1-2 number as a 1st spam reporting number; and when a request for sending a second advertisement message is received from the advertiser terminal, sending, by the service server, the second advertisement message to second numbers excluding the first spam reporting number among the first numbers received from the advertiser terminal, wherein the spam basis information includes a date and time when the first advertisement message was received by the spam reporting user terminal, a received time, the first advertisement message and the number of the spam reporting user terminal, and the number of the spam reporting user terminal is included in the service server The step of storing the number 1-2 as the spam report number includes a recognizable detail number that can be recognized by the service server and an unrecognizable detail number that cannot be recognized by the service server, and storing the number 1-2 as the spam report number, wherein the service server compares the date and time when the first advertisement message was sent to the first numbers with the date and time included in the spam evidence information, and extracts 1-1 numbers from which the first advertisement message was sent at the date and time corresponding to the date and time included in the spam evidence information. doing; extracting, by the service server, at least one 1-2 number including the same detailed number as the recognizable detailed number among the 1-1 numbers; and storing, by the service server, at least one number 1-2 as the first spam reporting number.

According to the present invention, an advertising message is not transmitted to a user terminal that reports spam.

Therefore, the advertiser can reduce the waste of advertising expenses, the phenomenon of wasting social infrastructure can be prevented, and distrust among members of society can be reduced.

1 is a configuration diagram of an embodiment of a communication system to which a method for sending a message for advertisement according to the present invention is applied.
2 is a configuration diagram of an embodiment of a service server applied to the communication system shown in FIG. 1;
Figure 3 is a flow chart of one embodiment of a message sending service method for advertising according to the present invention.
Figure 4 is a flow chart of one embodiment showing in detail the process of storing the first spam report number shown in Figure 3;
Figure 5 is a flow chart of one embodiment of a method that may be further included in the message sending service method for advertising according to the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a configuration diagram of an embodiment of a communication system to which a method for sending a message for advertisement according to the present invention is applied, and FIG. 2 is a configuration diagram of an embodiment of a service server applied to the communication system shown in FIG.

As shown in FIG. 1, the communication system to which the advertising message sending service method according to the present invention is applied includes an advertiser terminal 50 used by an advertiser requesting sending an advertising message, a service server 20 that sends an advertising message according to the request of the advertiser, a user terminal 10 that receives the advertising message, a communication company server 30 that transmits the advertising message to the user terminals 10 through a communication network, and a message from the user terminal 10 to the advertising message. and a spam response server 40 that transmits spam-based information to the service server 20 when a spam report is transmitted.

First of all, the service server 20 is managed by a text sending company that sends advertising messages on behalf of the advertiser.

That is, the service server 20 transmits a large amount of advertisement messages to the user terminal 10 through the communication company server 30 .

To this end, as shown in FIG. 2, the service server 20 includes a communication unit 21 that communicates with the communication company server 30, the advertiser terminal 50, the spam response server 40, and the user terminal 10, an input unit 23 for receiving various information from a manager, an output unit 24 for outputting various information to a manager, a storage unit 25 for storing various information, and the communication unit, the input unit, the output unit, and the communication unit. It includes a control unit 22 for controlling the function of the storage unit.

Next, the communication company server 20 performs a function of substantially transmitting the advertisement message to the user terminal 10 . The communication company server 30 may be operated by, for example, a mobile communication company such as SK Telecom.

Next, the advertiser terminal 50 is used by the advertiser. The advertiser terminal 50 may be any one of a personal computer (PC), a tablet PC, a smart phone, and a server.

The advertiser may use the advertiser terminal 50 to transmit information related to the advertisement message and the number of user terminals 10 to receive the advertisement message to the service server 20 .

Next, the spam response server 40 is managed by the spam response center of the Internet & Security Agency.

When a spam report for the advertisement message is transmitted from the user terminal 10, the spam response server 40 transmits spam basis information for the spam report to the service server 20 through the communication company server 30.

Finally, the user terminal 10 receives the advertisement message. The user terminal 10 may be a smart phone or a tablet PC.

Figure 3 is a flow chart of one embodiment of a message sending service method for advertising according to the present invention, Figure 4 is a flowchart of one embodiment specifically showing the process of storing the first spam report number shown in Figure 3, Figure 5 is a flowchart according to one embodiment of a method that can be further included in the method of sending a message for advertising according to the present invention.

First, an advertiser who wants to use the advertising message sending service method according to the present invention collects the numbers of user terminals 10 (hereinafter simply referred to as first numbers) to which an advertising message (hereinafter referred to as a first advertisement message) will be sent, and transmits the first numbers to the service server 20 through the advertiser terminal 50.

In addition, the advertiser may transmit information about the date and time when the advertisement message is to be sent to the service server 20 .

Finally, the advertiser transmits information on the advertisement message to the service server 20, and requests the service server 20 through the advertiser terminal 50 to send the advertisement message to the first numbers.

Next, when a request for sending the advertisement message is received from the advertiser terminal 50, the service server 20 sends the first advertisement message to the first numbers received from the advertiser terminal 50 (302).

In this case, the first advertisement message is sent to the user terminals 10 corresponding to the first numbers through the communication company server 30 .

When the first advertisement message is sent, the service server 20 matches and manages the date and time when the first advertisement message is sent with the first numbers to which the first advertisement message is sent.

Next, among users who have received the first advertisement message, a user who does not want to receive the first advertisement message or who is dissatisfied with the first advertisement message transmits a spam report about the first advertisement message to the spam response server 40 using the user terminal 10 used by the user.

Next, when the spam report is received, the spam response server 40 generates spam ground information for the spam report, and transmits the spam ground information to the service server 20 . Accordingly, the service server 20 receives the spam basis information (304).

The spam basis information may include the date and time the first advertisement message was received by the spam reporting user terminal 10, the original message of the first advertisement message, and the number of the user terminal (hereinafter simply referred to as a spam reporting user terminal) that transmitted the spam reporting message.

In this case, the number of the spam reporting user terminal includes a recognizable detail number that can be recognized by the service server and an unrecognizable detail number that cannot be recognized by the service server.

For example, the number of the spam reporting user terminal may be in the form of 010-****-1234. Here, '****' is an unrecognizable detail number, and '010' and '1234' are recognizable detail numbers.

That is, in order to protect the user who reports spam, only a part of the number of the spam reporting user terminal used by the user is transmitted to the service server.

Therefore, the service server 20 cannot directly check the number of the spam reporting user terminal.

Next, as described above, the service server 20 cannot directly check the number of the spam reporting user terminal. However, the service server 20 extracts at least one 1-2 number corresponding to the number of the spam reporting user terminal from among the first numbers using the spam evidence information, and stores the 1-2 number as a first spam reporting number (306).

For example, first, the service server 20 compares the date and time that the first advertisement message stored in the service server 20 was sent to the first numbers with the date and time included in the spam evidence information, and extracts numbers (hereinafter simply referred to as 1-1 numbers) from among the first numbers at which the first advertisement message was sent on the date and time corresponding to the date and time included in the spam evidence information (402).

That is, the service server 20 may first extract the 1-1 numbers from the first numbers using the date and time when the first advertisement message is sent.

To elaborate, the first advertisement message is sent to the spam reporting user terminal and the user terminals corresponding to the 1-1 numbers on the same date and time. Accordingly, the number of the spam reporting user terminal may be included in the 1-1 numbers.

Second, the service server 20 extracts at least one 1-2 number including the same detail number as the recognizable detail number among the 1-1 numbers (404).

As described above, the number of the spam reporting user terminal may be included in the 1-1 numbers.

In this case, the number of the spam reporting user terminal is given in the form of 010-****-1234, and recognizable detailed numbers such as '010' and '1234' can be immediately recognized by the service server 20.

Accordingly, the service server 20 may extract at least one 1-2 number including the same detailed number as the recognizable detailed number among the 1-1 numbers.

In this case, in the number of the spam reporting user terminal, the recognizable detail number includes the first three numbers and the last four numbers of the spam reporting user terminal number. Accordingly, the service server 20 may extract the 1-2 number by comparing the first three numbers and the last four numbers of the 1-1 numbers with the recognizable detail number.

Third, the service server 20 may store the extracted at least one number 1-2 as the first spam report number (406).

Next, after the spam grounds information is received and the first spam report number is stored in the service server 20, and a request for sending another advertisement message (hereinafter simply referred to as a second advertisement message) is received from the advertiser terminal, the service server 20 sends the second advertisement message to numbers excluding the first spam report number (hereinafter simply referred to as the second number) among the first numbers received from the advertiser terminal 50 (308).

That is, since the number of the spam reporting user terminal that sent the spam report, that is, the first spam report number, has been confirmed through the above steps 402 to 406, the service server 20 does not transmit the second advertisement message to the first spam report number.

However, when two or more numbers 1-2 are extracted by the above processes 402 to 406, the remaining numbers except for one are numbers not related to spam reporting. That is, since only one number transmits the spam report, if the second advertisement message is not transmitted to all of the two or more first and second numbers, the advertiser may be disadvantaged.

Accordingly, when two or more of the 1-2 numbers are extracted, the service server 20 may send the second advertisement message to the two or more of the 1-2 numbers.

However, in this case, the service server 20 may send the second advertisement message to two or more of the 1-2 numbers on different dates or at different times, and then store the date and time at which the second advertisement message is sent.

If the user reports spam on the first advertisement message, there is a very high possibility that the user reports spam on the second advertisement message as well.

Accordingly, when spam ground information is received from the spam response server 40 for the second advertisement message, and if there is a number including the same detail number as the date, time, and recognizable detail number included in the spam ground information among the two or more first-second numbers, the service server 20 extracts the number as the first-third number.

In this case, the service server 20 may store the 1-3 numbers among the 1-2 numbers as the second spam report number.

That is, as described above, if a user reports spam for the first advertisement message, there is a very high possibility of reporting spam for the second advertisement message as well. Therefore, it can be seen that among the 1-2 numbers extracted as spam report numbers primarily from the first numbers, the numbers 1-3 secondarily extracted as spam report numbers are used by users who absolutely do not want to receive the first advertisement message and the second advertisement message.

Accordingly, when a request for sending a third advertisement message is received from the advertiser terminal, the service server 20 may send the third advertisement message only to third numbers excluding the second spam signal number among the first numbers received from the advertiser terminal.

As another example, when two or more 1-2 numbers are extracted by the steps 402 to 406, the service server 20 may send the second advertisement message to the two or more 1-2 numbers on different dates or at different times.

Before the second advertisement message is sent to the last number of the two or more 1-2 numbers, if the spam response server does not receive spam grounds information including a recognizable detail number identical to the detail number included in the 1-2 numbers, the service server 20 may not send the second advertisement message to the last number.

That is, when two or more of the 1-2 numbers are extracted, the second advertisement message is sequentially transmitted to the two or more 1-2 numbers with a date or time difference, and before the second advertisement message is sent to the last number among the 1-2 numbers, if spam evidence information including the same recognizable detailed number as the detailed number included in the 1-2 numbers is not received from the spam response server, the last number is likely to be the number of the spam reporting user terminal for the first advertisement message. this is very big

To elaborate, generally, when an advertisement message that they do not want is received, most users report spam immediately upon receiving the advertisement message. That is, it is common to report spam as soon as an advertisement message is received.

Therefore, when the second advertisement message is sent to the 1-2 numbers with a time difference, if spam ground information corresponding to the 1-2 numbers is not received before the last number is sent, the last number is very likely to be the number of the spam reporting user terminal for the first advertisement message.

Accordingly, the service server 20 may not transmit the second advertisement message to the last number.

Finally, in addition to the methods described above, the following methods may be further added to the method of sending a message for advertisement according to the present invention.

For example, first, when a request to send a fifth advertisement message to fifth numbers is received from another advertiser terminal (502), the service server 20 may determine whether there is a number identical to the first spam report number among the fifth numbers.

This is because among the fifth numbers transmitted from another advertiser terminal, the same number as the first spam report number or the second spam report number extracted by the first advertisement message or the second advertisement message by the advertiser may be included.

Second, as a result of the determination, if there is no identical number, the service server 20 sends the fifth advertisement message to the fifth numbers.

Third, as a result of the determination, there is the same number, and the service server 20 analyzes information of an advertiser using the advertiser terminal and information of another advertiser using the another advertiser terminal, and analyzes whether the advertiser and the other advertiser are in the same or similar industry or whether the fifth advertisement message includes the same or similar content as the first advertisement message (504).

The information of the advertiser and the information of the other advertiser are information stored in the service server 20 under the consent of the advertiser and the other advertiser.

The information may include, for example, information on industries such as food companies (information on specific foods among food companies), furniture sales companies, clothing sales companies, household goods sales companies, insurance companies, financial companies, and the like.

In addition, analyzing whether the fifth advertisement message includes the same or similar contents as the first advertisement message is to analyze whether the first advertisement message and the fifth advertisement message include the same or similar phrases.

For example, if a loan-related phrase is included in both the first advertisement message and the fifth advertisement message, it may be determined that the first advertisement message and the fifth advertisement message have the same content.

Also, if the first advertisement message and the fifth advertisement message include a phrase such as a lottery, it may be determined that the first advertisement message and the fifth advertisement message have the same contents.

Fourth, as a result of the analysis, if the advertiser and the other advertiser are not engaged in the same or similar industry, and the fifth advertisement message does not have the same or similar contents as the first advertisement message, the service server 20 may send the fifth advertisement message to the fifth numbers.

Fifth, however, as a result of the analysis, if the advertiser and the other advertiser are in the same or similar industry, or if the fifth advertisement message includes the same or similar content as the first advertisement message, the service server 20 may send the fifth advertisement message only to sixth numbers excluding the first spam report number or the second spam report number among the fifth numbers (506).

That is, if the user reports spam on the first advertisement message, there is a very high possibility that another advertisement message similar to the first advertisement message will also be reported as spam.

In addition, advertisers engaged in similar industries are very likely to request transmission of similar advertising messages.

In addition, even if the advertisers are not engaged in a similar industry, in some cases, it may be requested to send a similar advertisement message.

Therefore, as described above, the service server 20 analyzes the types of advertisers and the contents of advertisement messages, and for advertisement messages related to the first spam report number or the second spam report number, it may not discriminate between advertisers and not transmit advertisement messages. This method is beneficial to advertisers because it actually performs a function of preventing advertisers from sending unnecessary advertising messages. However, whether or not to execute such a method may be made through consultation with advertisers.

The characteristics of the present invention described above are briefly summarized as follows.

In general, it is desirable not to send an advertisement message to a user reporting spam by filtering the advertisement message. However, in the prior art, it was difficult to implement such a method.

The present invention can extract the spam reported number by comparing a part of the spam reported number with the big data backed up in the service server 20.

Therefore, according to the present invention, an advertising message may not be fundamentally sent to a user who reports spam.

Therefore, according to the present invention, the effect of reducing unnecessary social costs and the effect of preventing spam can be obtained.

Those skilled in the art to which the present invention pertains will understand that the present invention may be embodied in other specific forms without changing its technical spirit or essential features. Therefore, it should be understood that the embodiments described above are illustrative in all respects and not limiting. The scope of the present invention is indicated by the claims to be described later rather than the detailed description above, and all changes or modifications derived from the meaning and scope of the claims and equivalent concepts thereof should be construed as being included in the scope of the present invention.

10: user terminal 20: service server
30: telecommunication company server 40: spam response server
50: advertiser terminal

Claims (1)

sending, by the service server, a first advertisement message to first numbers received from advertiser terminals;
receiving, by the service server, spam evidence information about a spam report transmitted from a spam reporting user terminal among user terminals to which the first advertisement message is sent, from a spam response server;
extracting, by the service server, at least one 1-2 number corresponding to the number of the spam reporting user terminal from among the first numbers using the spam evidence information, and storing the 1-2 number as a 1st spam reporting number;
When a request for sending a second advertisement message is received from the advertiser terminal, the service server sending the second advertisement message to second numbers excluding the first spam report number among the first numbers received from the advertiser terminal;
When the two or more 1-2 numbers for which it is not confirmed whether they are the numbers of the spam reporting user terminal are extracted, the service server sending the second advertisement message to the two or more 1-2 numbers on different dates or at different times;
Spam-based information is received from the spam response server for the second advertisement message, and among the two or more 1-2 numbers, the date, time, and recognizable detailed number included in the spam-based information are identical to the detailed number. Extracting a 1-3 number;
storing, by the service server, the 1-3 numbers among the 1-2 numbers as a second spam reporting number; and when a request for sending a message for a third advertisement is received from the advertiser terminal, the service server sending the third advertisement message to third numbers excluding the second spam reporting number among the first numbers received from the advertiser terminal,
The spam basis information includes the date and time the first advertisement message was received by the spam reporting user terminal, the number of the first advertisement message and the spam reporting user terminal,
The number of the spam reporting user terminal is given in the form of 010-****-1234, including a recognizable detail number that can be recognized by the service server and an unrecognizable detail number that cannot be recognized by the service server, '****' is an unrecognizable detail number, '010' and '1234' are recognizable detail numbers, and storing the 1-2 numbers as the spam report number,
The service server compares the date and time at which the first advertisement message is sent to the first numbers with the date and time included in the spam grounds information, and among the first numbers, the date and time included in the spam grounds information Extracting 1-1 numbers to which the first advertisement message is sent at a date and time corresponding to the date and time;
extracting, by the service server, at least one 1-2 number including the same detailed number as the recognizable detailed number among the 1-1 numbers; and
and storing, by the service server, at least one of the first and second numbers as the first spam reporting number.