KR20230106008A - Online of offline method and device for providing dental marketing platform - Google Patents

Abstract

In the method for providing an on/offline dental marketing platform service performed by at least one server according to an embodiment,
obtaining information about an advertisement target from an advertiser's terminal;
determining a first dental clinic among a plurality of dental clinics based on the information about the advertisement target;
transmitting information on the advertisement subject to the terminal of the first dental clinic;
when receiving upload completion information from the terminal of the first dentistry, deriving a first bulletin related to the advertisement target uploaded by the first dentistry in a platform where the first dentistry treats;
When a keyword corresponding to the hash tag of the first posting is searched on at least one portal site, the keyword is registered as a search advertisement keyword on the at least one portal site so that the advertisement target is exposed as a search result. making a request; and
A method and apparatus for providing an on/offline dental marketing platform including generating compensation information of the first dentistry based on the information regarding the upload of the first posting are disclosed.

Description

Method and apparatus for providing on/offline dental marketing platform {ONLINE OF OFFLINE METHOD AND DEVICE FOR PROVIDING DENTAL MARKETING PLATFORM}

The following embodiments relate to a method and apparatus for providing an on/offline dental marketing platform.

Dentists promote using portal advertisements, outdoor media, etc., and try to attract customers, but excessive costs may occur in using existing advertising media, and instability of advertising effects always exists.

In addition, each dental office prepares advertising materials, and there is a hassle of having to search individually for service and price comparison for each dental office.

As the number of dentists increases and competition between dentists increases, the need for each dentist to introduce a system or platform as a way to secure patients and manage existing patient customers is increasing. Systematized system or platform enhances service for existing patients based on information from the hospital, maintains excellent patient customers, turns them into lifetime customers, expands potential patient customers, and attracts new patient customers. You can actively manage and attract.

Korean Registered Patent Publication KR 10-2286553 B1 (2021.07.30)

An object of the present invention to solve the above problems is to provide a method for providing an on/offline dental marketing platform.

Another object of the present invention for solving the above problems is on / offline The problems to be solved by the present invention are not limited to the above-mentioned problems, and other problems not mentioned are clear to the inventor from the description below. will be understandable.

In the method of providing on/offline dental 　marketing 　platform 　service performed by at least one server,

obtaining information about an advertisement target from an advertiser's terminal;

determining a first dental clinic among a plurality of dental clinics based on the information about the advertisement target;

transmitting information on the advertisement subject to the terminal of the first dental clinic;

when receiving upload completion information from the terminal of the first dentistry, deriving a first bulletin related to the advertisement target uploaded by the first dentistry in the "platform" where the first dentistry treats;

When a keyword corresponding to the hash tag of the first posting is searched on at least one portal site, the keyword is registered as a search advertisement keyword on the at least one portal site so that the advertisement target is exposed as a search result. making a request; and

It is intended to provide a method and apparatus for providing an on/offline dental marketing platform including; generating compensation information of the first dentistry based on the information regarding the upload of the first posting.

Embodiments have the effect of conducting viral marketing for dentistry through blogs, cafes, social media, and the like.

According to the embodiments, a solution for providing quality medical services to the consumer group may be provided by analyzing consumer patterns for advertisement targets.

Embodiments may provide advertisements of various dental clinics to attract customers of the hospitals, and promote profits through advertisements of the hospitals on a regular basis.

Effects of the present invention are not limited to the effects mentioned above, and various effects may be included within a range apparent to those skilled in the art from the contents to be described below.

1 is a configuration diagram showing a method and apparatus for providing an on/offline dental marketing platform according to an embodiment of the present invention.
Figure 2 is a block diagram showing the configuration of the on / offline dental marketing platform providing method and apparatus according to an embodiment of the present invention.
Figure 3 is a flow chart showing the configuration of the on / offline dental marketing platform providing method and apparatus according to an embodiment of the present invention.
4 is an exemplary diagram of a configuration of a device according to an embodiment of the present invention.

Hereinafter, embodiments will be described in detail with reference to the accompanying drawings. However, since various changes can be made to the embodiments, the scope of the patent application is not limited or limited by these embodiments. It should be understood that all changes, equivalents or substitutes to the embodiments are included within the scope of rights.

Specific structural or functional descriptions of the embodiments are disclosed for illustrative purposes only, and may be modified and implemented in various forms. Therefore, the embodiments are not limited to the specific disclosed form, and the scope of the present specification includes changes, equivalents, or substitutes included in the technical spirit.

Although terms such as first or second may be used to describe various components, such terms should only be construed for the purpose of distinguishing one component from another. For example, a first element may be termed a second element, and similarly, a second element may be termed a first element.

It should be understood that when an element is referred to as being “connected” to another element, it may be directly connected or connected to the other element, but other elements may exist in the middle.

Terms used in the examples are used only for descriptive purposes and should not be construed as limiting. Singular expressions include plural expressions unless the context clearly dictates otherwise. In this specification, terms such as "include" or "have" are intended to designate that there is a feature, number, step, operation, component, part, or combination thereof described in the specification, but one or more other features It should be understood that the presence or addition of numbers, steps, operations, components, parts, or combinations thereof is not precluded.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by a person of ordinary skill in the art to which the embodiment belongs. Terms such as those defined in commonly used dictionaries should be interpreted as having a meaning consistent with the meaning in the context of the related art, and unless explicitly defined in the present application, they should not be interpreted in an ideal or excessively formal meaning. don't

In addition, in the description with reference to the accompanying drawings, the same reference numerals are given to the same components regardless of reference numerals, and overlapping descriptions thereof will be omitted. In describing the embodiment, if it is determined that a detailed description of a related known technology may unnecessarily obscure the gist of the embodiment, the detailed description will be omitted.

The embodiments may be implemented in various types of products such as personal computers, laptop computers, tablet computers, smart phones, televisions, smart home appliances, intelligent vehicles, kiosks, and wearable devices.

1 is a configuration diagram showing a method and apparatus for providing an on/offline dental marketing platform according to an embodiment of the present invention.

Referring to FIG. 1, the method and apparatus for providing an on/offline dental marketing platform according to an embodiment of the present invention are performed in a computing device that has a storage space such as a PC (Personal Computer), can be connected to the Internet, and is not easily portable. or may be performed in a portable terminal such as a smart phone. At this time, the method and device for providing the on/offline dental marketing platform can be executed after the application implemented with the method and device for providing the on/offline dental marketing platform is downloaded from the Appstore and installed in the portable terminal. .

In addition, the method and apparatus for providing the on/offline dental marketing platform are inserted into a computing device such as a PC in a state recorded on a recording medium such as a CD (Compact Disc) or USB (Universal Serial Bus) memory to perform an access operation of the computing device. It may be performed through, or after being stored in the storage space of the computing device from the recording medium, it may be performed through an access operation of the computing device.

On the other hand, if the computing device or portable terminal can access a server connected to the Internet, the on/offline dental marketing platform providing method and device can also be executed in the server according to the request of the computing device or portable terminal.

Hereinafter, the on/offline dental marketing platform providing method and device may be collectively referred to as an on/offline dental marketing platform providing device such as a computing device, a portable terminal, or a server.

The 'on/offline dental marketing platform providing device' may have the same configuration as the 'on/offline dental marketing platform providing device illustrated in FIG. It may not be limited to a marketing platform providing device.

The system according to an embodiment may include terminals 110 and 120 of a dental hospital, an advertiser terminal 130, and an on/offline dental marketing platform providing server 140 (hereinafter, server 140). The network may include an internet portal site server, an SNS server, a server operating a blog, and the like.

The terminals 110 and 120 of the dental hospital and the terminal 130 of the advertiser are smart phones, tablet PCs, PCs, smart TVs, mobile phones, personal digital assistants (PDAs), laptops, media players, micro servers, global positioning (GPS) system) devices, e-book readers, digital broadcasting terminals, navigation devices, kiosks, MP3 players, digital cameras, home appliances, devices equipped with cameras, and other mobile or non-mobile computing devices, but are not limited thereto. Also, the terminal 110 of the dental hospital and the terminal 130 of the advertiser may be wearable devices having a communication function and a data processing function. However, it is not limited thereto.

The on/offline dental marketing platform providing server 140 communicates with the terminals 110 and 120 of the dental hospital and the terminal 130 of the advertiser through a network to provide commands, codes, files, contents, services, etc. Alternatively, it may be implemented in a plurality of computer devices.

For example, the on/offline dental marketing platform providing server 140 may provide files for installing applications to terminals 110 and 120 of dental clinics and terminals 130 of advertisers accessed through a network. In this case, the terminals 110 and 120 of the dental hospital and the terminal 130 of the advertiser may install applications using files provided from the on/offline dental marketing platform providing server 140 (140).

In addition, the terminals 110 and 120 of the dental hospital and the terminal 130 of the advertiser access the server 140 under the control of an operating system (OS) and at least one program (for example, a browser or an installed application) , Services or contents provided by the server 140 may be provided.

As another example, the on/offline dental marketing platform providing server 140 (140) establishes a communication session for data transmission and reception, and communicates between the terminals 110 and 120 of the dental hospital and the terminal 130 of the advertiser through the established communication session. You can also route data transmission and reception.

The terminals 110 and 120 of the dental hospital, the terminal 130 of the advertiser, and the on/offline dental marketing platform providing server 140 may perform communication using a network. For example, the network may include a Local Area Network (LAN), a Wide Area Network (WAN), a Value Added Network (VAN), a mobile radio communication network, a satellite communication network, and any of these It is a comprehensive data communication network that includes mutual combinations and enables each network constituent entity shown in FIG. 1 to communicate smoothly with each other, and may include wired Internet, wireless Internet, and mobile wireless communication network. In addition, wireless communication, for example, wireless LAN (Wi-Fi), Bluetooth, Bluetooth low energy (Bluetooth low energy), Zigbee, WFD (Wi-Fi Direct), UWB (ultra wideband), infrared communication (IrDA, infrared Data Association), NFC (Near Field Communication), etc. may be present, but are not limited thereto.

Figure 2 is a block diagram showing the configuration of the on / offline dental marketing platform providing method and apparatus according to an embodiment of the present invention.

Referring to FIG. 2 , a server 200 (hereinafter referred to as server 200 ) providing an on/offline dental marketing platform may include a communication unit 210 , a processor 220 and a DB 230 .

The communication unit 210 may include one or more components that enable wired/wireless communication with a user terminal and a work provider terminal. For example, the communication unit 210 may include at least one of a short-range communication unit (LoRa communication), a mobile communication unit (beacon), and a broadcast reception unit (beacon).

For example, a request generated according to a “program” code stored in a recording device such as the DB 230 may be transmitted to a user terminal and a work provider terminal through a network under the control of the communication unit 210 . Conversely, control signals, commands, contents, files, etc. provided under the control of the processors of the user terminal and the work provider terminal may be received by the server 200 through the communication unit 210 via the network. For example, control signals, commands, contents, and files of the server 200 received through the communication unit 210 may be transferred to the processor 220 or transferred to the DB 230 and stored therein.

The DB 230 is hardware for storing various data processed in the server 200, and may store programs for processing and controlling the processor 402.

The processor 402 includes application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), field programmable gate arrays (FPGAs), controllers, and microcontrollers. It may be implemented using at least one of micro-controllers, microprocessors, and electrical units for performing other functions.

The DB 230 may store at least one command executed through the processor 402 . The at least one command includes a command for obtaining information on an advertisement target from an advertiser's terminal, a command for determining a first dental clinic among a plurality of influencers based on the information on the advertisement target, and a terminal for the first dental clinic. command for transmitting information on the advertisement subject to the first dentistry, and when upload completion information is received from the terminal of the first dentistry, the first dentistry related to the advertisement object uploaded by the first dentistry within the “platform” in which the first dentistry is active. Command for deriving 1 posting, when a keyword corresponding to the hash tag of the first posting is searched on at least one portal site, the keyword is set as a search advertisement keyword so that the advertisement target is exposed as a search result. It may include a command for requesting registration on at least one portal site and a command for generating compensation information of the first dentistry based on the information on the upload of the first posting.

Figure 3 is a flow chart showing the configuration of the on / offline dental marketing platform providing method and apparatus according to an embodiment of the present invention.

Referring to Figure 3,

In one embodiment, information on an advertisement target may be obtained from an advertiser's terminal (S510).

For example, an advertisement target may be a target requested by an advertiser for an advertisement service, such as a specific product/service.

According to an embodiment, a first dental clinic among a plurality of dental clinics may be determined based on the information about the target advertisement (S520). In general, dentistry may have influence in a specific medical field, and in one embodiment, platform users who satisfy specific criteria for each platform may be represented.

in other words. According to an embodiment, when advertising by uploading an advertisement target to a bulletin board among a plurality of dental clinics secured in advance, a first dental clinic that can produce an effective advertising effect may be determined.

In one embodiment, information on the advertisement target may be received by the terminal of the first dental clinic (S530).

In one embodiment, when upload completion information is received from the terminal of the first dentistry, a first bulletin related to the advertisement target uploaded by the first dentistry in a platform in which the first dentistry is active may be derived ( S540).

In one embodiment, when a keyword corresponding to a hash tag of the first post is searched on at least one portal site, the at least one keyword is used as a search advertisement keyword so that the advertisement target is exposed as a search result. Registration may be requested on the portal site (S550).

In one embodiment, compensation information of the first dentistry may be generated based on the information regarding the upload of the first posting (S560).

Preferably, the on/offline dental marketing platform providing method and apparatus may include viral marketing, indirect advertising, and brand image improvement.

Preferably, viral marketing can increase the viral effect and marketing effect by secondary diffusion of articles exposed through media outlets such as blogs and social media.

Preferably, indirect advertising can see the effect of indirect advertising through the exposure of articles such as dental brands and events.

Preferably, brand image enhancement can improve brand image by exposing articles through highly reliable media outlets.

Preferably, the marketing effect gives a publicity effect through continuous online exposure with the formation of a good image of dentistry, and can be recognized as a highly reliable dentistry through a press board.

Preferably, highly reliable dentistry can improve reliability through media reports through continuous online exposure.

4 is an exemplary diagram of a configuration of a device according to an embodiment.

Device 401 according to an embodiment includes a processor 402 and a memory 403 . The device 401 according to an embodiment may be the above-described server or terminal. The processor may include at least one device described above with reference to FIGS. 1 to 3 or may perform at least one method described above with reference to FIGS. 1 to 3 . The memory 403 may store information related to the above method or store a program in which the above method is implemented. Memory 403 may be volatile memory or non-volatile memory.

The processor 402 may execute a program and control the device 401 . Codes of programs executed by the processor 402 may be stored in the memory 403 . The device 401 may be connected to an external device (eg, a personal computer or network) through an input/output device (not shown) and exchange data.

The embodiments described above may be implemented as hardware components, software components, and/or a combination of hardware components and software components. For example, the devices, methods and components described in the embodiments may include, for example, a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, a microcomputer, a field programmable gate (FPGA). array), programmable logic units (PLUs), microprocessors, or any other device capable of executing and responding to instructions. A processing device may run an operating system (OS) and one or more software applications running on the operating system. A processing device may also access, store, manipulate, process, and generate data in response to execution of software. For convenience of understanding, there are cases in which one processing device is used, but those skilled in the art will understand that the processing device includes a plurality of processing elements and/or a plurality of types of processing elements. It can be seen that it can include. For example, a processing device may include a plurality of processors or a processor and a controller. Other processing configurations are also possible, such as parallel processors.

The method according to the embodiment may be implemented in the form of program instructions that can be executed through various computer means and recorded on a computer readable medium. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. Program commands recorded on the medium may be specially designed and configured for the embodiment or may be known and usable to those skilled in computer software. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks and magnetic tapes, optical media such as CD-ROMs and DVDs, and magnetic media such as floptical disks. - includes hardware devices specially configured to store and execute program instructions, such as magneto-optical media, and ROM, RAM, flash memory, and the like. Examples of program instructions include high-level language codes that can be executed by a computer using an interpreter, as well as machine language codes such as those produced by a compiler. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

Software may include a computer program, code, instructions, or a combination of one or more of the foregoing, which configures a processing device to operate as desired or processes independently or collectively. The device can be commanded. Software and/or data may be any tangible machine, component, physical device, virtual equipment, computer storage medium or device, intended to be interpreted by or provide instructions or data to a processing device. , or may be permanently or temporarily embodied in a transmitted signal wave. Software may be distributed on networked computer systems and stored or executed in a distributed manner. Software and data may be stored on one or more computer readable media.

As described above, although the embodiments have been described with limited drawings, those skilled in the art can apply various technical modifications and variations based on the above. For example, the described techniques may be performed in an order different from the method described, and/or components of the described system, structure, device, circuit, etc. may be combined or combined in a different form than the method described, or other components may be used. Or even if it is replaced or substituted by equivalents, appropriate results can be achieved.

Therefore, other implementations, other embodiments, and equivalents of the claims are within the scope of the following claims.

110 (120): terminal of dental hospital
130: Advertiser's terminal
140: server providing on/offline dental marketing platform
200: Server providing on/offline dental marketing platform
210: communication department
230 DB
401 Device
402: processor
403: memory

Claims (4)

A method for providing an on/offline dental marketing platform service performed by at least one server,
obtaining information about an advertisement target from an advertiser's terminal;
determining a first dental clinic among a plurality of dental clinics based on the information about the advertisement target;
transmitting information on the advertisement subject to the terminal of the first dental clinic;
when receiving upload completion information from the terminal of the first dentistry, deriving a first bulletin related to the advertisement target uploaded by the first dentistry in a platform where the first dentistry treats;
When a keyword corresponding to the hash tag of the first posting is searched on at least one portal site, the keyword is registered as a search advertisement keyword on the at least one portal site so that the advertisement target is exposed as a search result. making a request; and
On/off-line dental marketing platform providing method and apparatus including;
According to claim 1,
Determining a first dentist among a plurality of dentists based on the information about the advertisement target,
At least one of the plurality of dentists, based on the most-viewed gender information and the most-viewed age group information for each post of the plurality of dentists, and the target gender information and target age group information included in the information about the advertisement target. extracting one primary candidate tooth;
Among the at least one primary candidate dentistry, at least one secondary candidate dentistry having a history of uploading a post about a product of the same category as the advertisement target (eg, dental treatment, dental supplies) on previous posts. extracting; and
Dentist with the highest average number of views of at least one post uploaded from a first past time point before the first period from the present to a second past time point before the second period from the present among the at least one secondary candidate dentistry A method and apparatus for providing an on/offline dental marketing platform comprising the step of determining as the first dentistry
According to claim 1,
Generating compensation information of the first dentistry based on the information about the upload of the first posting,
extracting a first upload time point when the first posting was uploaded;
extracting a second upload time point of a second post uploaded next to the first post by the first dentist within the platform where the first dentist is active;
extracting a third upload time point of a third post uploaded next to the second post by the first dentist within the platform where the first dentist is active;
The first number of views of the first posting corresponding to a first period between the first upload time and the second upload time and the first number corresponding to a second period between the second upload time and the third upload time deriving a second number of views of the post;
deriving as a third period a period from the third upload time to a time point when the number of views of the first posting becomes an average of the number of views of posts of the first dentistry prior to the first posting; and
Generating the compensation information in proportion to the first number of hits and the second number of hits and in inverse proportion to the third period,
deriving a second dentistry corresponding to information indicating a specific user included in the content and comments of the first posting from among the plurality of dental clinics;
determining whether there is a fourth posting about the advertisement target uploaded by the second dentistry in the platform in which the second dentistry is active; and
A method and apparatus for providing an on/offline dental marketing platform further comprising generating additional compensation information of a first dentistry based on the number of hits of the fourth posting when the fourth posting exists.
According to claim 3
Generating the additional compensation information,
Based on the number of hits of the fourth posting from the time of the fourth upload when the fourth posting is uploaded to the time when the number of hits of the first posting becomes the average of the number of hits of the postings of the first dental office prior to the first posting, the addition Generating reward information;
The category includes a plurality of subcategories,
Extracting at least one secondary candidate dentistry having a history of uploading a post about a product of the same category as the advertisement target in previous posts from among the at least one primary candidate dentistry,
extracting from among the at least one primary candidate dentistry the at least one secondary candidate dentistry having a history of uploading a post about a product of the same subcategory in the same category as the target of advertisement; and
If the number of the extracted at least one secondary candidate dentistry is less than the critical quota, a dentist having a history of uploading a post about a product of another subcategory within the same category among the at least one primary candidate dentistry is selected as the critical quota. And further extracting to the second candidate tooth until
providing content information of the first posting to the advertiser terminal;
obtaining modification information on the first posting from the advertiser terminal;
providing the correction item information to the terminal of the first dental clinic;
If the first bulletin board is modified, providing the modified content information of the first bulletin board and the content information of the first bulletin board prior to modification to the advertiser terminal;
Further comprising generating penalty information for the first dentistry when the first posting has not been modified until a certain period of time has elapsed from the time point when the correction information is provided to the terminal of the first dentistry;
Generating final compensation information based on the compensation information, the additional compensation information, and the penalty information, and determining an advertising fee for the first dental clinic based on the final compensation information. Method and device for provision.

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