KR20230070975A - Method of creating and providing trend objects and server for the method - Google Patents

Abstract

The method for generating and providing a trend object of the present invention includes extracting a trend keyword from a plurality of contents by a server, generating a trend object based on the trend keyword by the server, including the trend keyword in the server, Selecting a plurality of related contents to be provided together with the trend object, and determining a display priority of the plurality of related contents, and the server providing a user terminal with at least one of the trend object information and the related contents. and providing related content information, some of which are listed in the order of priority, and comment information on the trend object together.

Description

Method of creating and providing trend objects and server for the method

The present invention relates to a method for generating and providing a trend object and a server for performing the same, and more particularly, to a method for generating a trend object representing a trend based on a keyword included in a post on the Internet by a server and providing the trend object to a user terminal. it's about

In the Internet environment, various trends are created reflecting the recent social atmosphere, and the trends that have been created are also changed. Therefore, many Internet content consumers have a need to quickly and easily grasp these trends. In addition, many Internet content consumers have a need to selectively consume only content related to the trend by selecting a trend they prefer.

Conventionally, a server that manages content on the Internet provides a function of selecting content according to certain criteria such as 'recently popular content' and providing the content to content consumers. However, there is a limit to grasping the trend of the content itself with these functions alone, and there is a limit to the fact that the selected and provided content is not classified according to a specific trend.

Therefore, there has been an increasing demand for a function that allows Internet content consumers to easily grasp trends in content and consume content classified or selected according to the trend.

Republic of Korea Patent No. 10-1680701 Republic of Korea Patent Publication No. 10-2014-0097672

An object of the present invention is to provide trend object information through which content consumers on the Internet can easily grasp trends in content.

An object of the present invention is to select and provide content related to a selected trend to content consumers on the Internet.

The method for generating and providing a trend object of the present invention includes extracting a trend keyword from a plurality of contents by a server, generating a trend object based on the trend keyword by the server, including the trend keyword in the server, Selecting a plurality of related contents to be provided together with the trend object, and determining a display priority of the plurality of related contents, and the server providing a user terminal with at least one of the trend object information and the related contents. and providing related content information, some of which are listed in the order of priority, and comment information on the trend object together.

In one embodiment of the present invention, the server may further include providing a sharing function through which the user terminal can share the information provided in the providing step to the user terminal to another terminal.

In one embodiment of the present invention, the generating may include calculating, by the server, a score based on the frequency of the trend keyword, and generating the trend object when the score satisfies a predetermined criterion. steps may be included.

In one embodiment of the present invention, the generating step further includes determining, by the server, a similar keyword determined to be similar to the trend keyword according to a predetermined criterion, and in calculating the score, The server may calculate a score based on the frequency of the similar keyword as well as the frequency of the trend keyword.

In one embodiment of the present invention, the server may further include receiving a new comment on the trend object from the user terminal, and updating the new comment by reflecting the new comment on the comment information.

In one embodiment of the present invention, the server may further include updating the related content so that the providing step includes content created later, and re-determining the priority of the updated related content. can

In one embodiment of the present invention, the server calculating a score based on the frequency of the trend keyword included in the updated related content, and if the score satisfies a predetermined criterion, the server providing the score It may further include the step of performing again.

In one embodiment of the present invention, in the step of calculating the score, based on a period in which the content including the trend keyword is included in the updated related content, the longer the period, the higher the ratio The degree of contribution to the score may be subtracted to calculate the score.

In one embodiment of the present invention, the server generates a plurality of the trend objects and calculates the scores for the plurality of trend objects, and the server sends the plurality of trend objects to the user terminal. Information on may be provided to be displayed according to a priority order determined based on the score.

In one embodiment of the present invention, the server repeatedly performs the step of calculating the scores for the plurality of trend objects, and the server displays the plurality of trend objects based on the repeatedly calculated scores. priority can be updated.

In one embodiment of the present invention, the server further comprises generating a plurality of the trend objects, and the server generating an upper trend object including at least a part of the plurality of trend objects, wherein the providing In step, the server may display the higher order trend object, and display and provide at least one trend object included in the higher order trend object as a lower level item of the higher order trend object.

In one embodiment of the present invention, the plurality of related contents include contents requiring subscription that require a separate subscription procedure to view the contents, and the server determines the ratio of the contents requiring subscription among the plurality of related contents in advance. The plurality of related contents may be selected by adjusting to satisfy a predetermined criterion.

In one embodiment of the present invention, the comment information may be provided separately from the related content information and comment information on the related content.

The present invention may be a computer program stored in a medium to execute the above-described method.

The server for creating and providing trend objects of the present invention includes a memory and a processor connected to the memory and configured to execute instructions included in the memory, wherein the processor extracts a trend keyword from a plurality of contents and Generates a trend object based on keywords, includes the trend keyword, selects a plurality of related contents to be provided together with the trend object, determines the priority of displaying the plurality of related contents, and determines the display priority of the plurality of related contents, information on the trend object, related content information in which connection links to at least some of the related content are arranged according to the priority order, and comment information on the trend object are provided together, and the server receives the trend object from the user terminal. Receive a new comment on an object, update the new comment by reflecting it in the comment information, update the related content including the content created after the provision, and prioritize the updated related content. Decide again.

A method for displaying a trend object of the present invention includes displaying, by a user terminal, information on a trend object based on a trend keyword, information on related contents including the trend keyword, and comment information on the trend object together - the trend keyword is extracted from a plurality of contents by the server -, the user terminal receives new comment information about the trend object and transmits it to the server, and the user terminal updates the comment information by reflecting the new comment information and displaying the results.

The method for generating and providing a trend object and the server performing the trend object of the present invention have an advantage in that they can provide trend object information through which content trends can be easily grasped to content consumers on the Internet.

In addition, the method for generating and providing a trend object and the server performing the trend object of the present invention have an advantage in that they can select and provide content related to a selected trend to content consumers on the Internet.

1 is a diagram illustrating an example of a server and a network environment connected therewith according to an embodiment of the present invention.
2 is a flowchart illustrating a method of creating a trend object by a server according to an embodiment of the present invention.
3 is a flowchart illustrating a method in which a server creates a trend object and provides it to a user terminal according to an embodiment of the present invention.
4 to 9 are diagrams illustrating example screens in which information provided by a server to a user terminal is displayed on a user terminal according to an embodiment of the present invention.
10 is a flowchart illustrating a method of displaying a trend object by a user terminal according to an embodiment of the present invention.

Hereinafter, the embodiments disclosed in this specification will be described in detail with reference to the accompanying drawings, but the same or similar elements are given the same reference numerals regardless of reference numerals, and redundant description thereof will be omitted. In addition, in describing the embodiments disclosed in this specification, if it is determined that a detailed description of a related known technology may obscure the gist of the embodiment disclosed in this specification, the detailed description thereof will be omitted.

Terms including ordinal numbers, such as first and second, may be used to describe various components, but the components are not limited by the terms. These terms are only used for the purpose of distinguishing one component from another.

Singular expressions include plural expressions unless the context clearly dictates otherwise.

In this application, each step described can be performed regardless of the listed order, except for the case where it must be performed in the listed order due to a special causal relationship.

In this application, terms such as "comprise" or "have" are intended to designate that there is a feature, number, step, operation, component, part, or combination thereof described in the specification, but one or more other features It should be understood that the presence or addition of numbers, steps, operations, components, parts, or combinations thereof is not precluded.

Hereinafter, the present invention will be described with reference to the accompanying drawings.

1 is a diagram showing an example of a server 10 and a network environment connected thereto according to an embodiment of the present invention.

In the present invention, the network is not limited in communication method, and may include not only a communication method utilizing a communication network (eg, mobile communication network, wired Internet, wireless Internet, broadcasting network) that the network may include, but also short-range wireless communication.

The server 10 may be implemented as a computer device or a plurality of computer devices that provide commands, codes, files, contents, services, and the like. The server 10 may be a server 10 capable of transmitting and receiving information by communicating with the user terminal 20 and other terminals 30 through a network.

The server 10 may generate a trend object based on the trend keyword. Here, the trend keyword means a keyword that reflects a recent content trend among keywords included in content accessible to the server 10 . Specifically, the trend keyword may correspond to a word selected to reflect a recent content trend among words excluding pronouns and investigations from among keywords included in the content. In addition, as trend keywords, among words included in content, words that do not reflect a particular trend and are generally used (eg, school, company, weather, parents, etc.) may be excluded.

Further, the trend object refers to a trend object generated by reflecting a recent trend of content on the Internet based on a trend keyword. Accordingly, the trend object corresponds to a set of information reflecting trends such as recent content trends and frequently used keywords on the Internet. A trend object may be matched with at least one trend keyword. A trend object itself can be a target for sharing. Also, a trend object itself can be a subject of a comment. Here, representative forms of comments may include comments, like reactions, and recommendation/non-recommendation reactions.

A trend object may be linked to a plurality of related contents. Related content is content that is provided together with the server 10 providing information about the trend object to the user terminal 20 . Related content includes trending keywords. All related content includes at least one trend keyword, but conversely, content including all trend keywords may not be selected as related content. The related content may be selected as content having a high relevance to the trend object in consideration of its content, subject, included image information, and appearance frequency of content keywords.

The server 10 may include a memory 12 , a communication unit 13 and a processor 11 .

The memory 12 functions as a storage medium and may store a plurality of application programs running in the server 10, data and instructions for operating the server 10. As an example, an application related to creating and providing a trend object may be stored in the memory 12 .

This memory 12 may be provided in the form of various storage devices such as ROM, RAM, flash drive, hard drive, etc. in terms of hardware, or may be provided in the form of web storage.

The communication unit 13 may communicate with the user terminal 20 and other terminals 30 through a network in a wired/wireless manner.

The processor 11 may execute an application related to creating and providing a trend object by controlling overall operations of the memory 12 and the communication unit 13 . The processor 11 performs or controls to perform a method of generating and providing a trend object of the present invention, which will be described later.

Server 10 may include database 14 or be connected to database 14 through a network. The database 14 may store various types of content. Here, various types of content may include posts from internet cafes and clubs, multimedia materials (photos, videos, etc.), articles/news materials, and the like. For convenience of description, hereinafter, content is a post posted in an Internet cafe, as an example.

The user terminal 20 may receive and display information about a trend object and related contents provided by the server 10 . Here, the information on the trend object may include information such as a trend keyword, a score ranking of the trend keyword, and a trend object generation point. In addition, the user terminal 20 may receive comments on the trend object and any one of a plurality of related contents from the user and transmit them to the server 10 .

The user terminal 20 may be a fixed terminal implemented as a computer device or a mobile terminal. As an example, the user terminal 20 may include a smart phone, a mobile phone, a tablet PC, a computer, a laptop computer, and personal digital assistants (PDAs). For example, the user terminal 20 may communicate with the server 10 through a network using a wireless or wired communication method.

Such a user terminal 20 may be used by a user. A user may be a user of the user terminal 20, but may also mean an account registered in a trend object creation and provision service provided by the server 10 or related to the server 10. Therefore, the meaning that the server 10 provides certain information to the user may mean that the information is provided to the user terminal 20 through the account of the user registered in the trend object creation and provision service.

Similar to the user terminal 20, the other terminal 30 may be a fixed terminal implemented as a computer device or a mobile terminal. Similar to the user terminal 20, other terminals 30 may also receive trend objects and related information from the server 10.

A user of another terminal 30 may also mean an account registered in a trend object creation and provision service. A user of the user terminal 20 and a user of another terminal 30 may be friends of various social network services.

The server 10 of the present invention may create a trend object based on a plurality of contents. A method of generating a trend object by the server 10 will be described with reference to FIG. 2 .

In step S210, the server 10 extracts at least one keyword from a plurality of contents. Here, the plurality of contents means contents that the server 10 stores in the database or that the server 10 can access. For example, the content may be posts from an Internet cafe or club.

In some cases, the contents from which the server 10 extracts keywords may have different detailed ranges depending on the access authority that an ordinary user has access to. Specifically, content may be divided into public content and private content. Public content refers to content that can be viewed by ordinary users without separate membership registration or authentication. Private content (subscription required content) refers to content that can be viewed only by registered or certified members of the Internet cafe or club where the content is posted. However, there are cases in which non-members can read the title even if it is private content. In this case, the server 10 may extract keywords by using the title and content of public content and the title of non-public content as extraction ranges. This is an example of a detailed range of content from which the server 10 extracts keywords, and the detailed range may be modified and set in various ways.

The server 10 may extract keywords by performing crawling or natural language processing on content. In addition, the server 10 may perform lexical analysis on the extracted keywords and exclude words that are not suitable as trend keywords, such as adverbs and postpositions.

In some cases, the server 10 may perform a step of excluding commonly used words (eg, school, company, weather, parents, etc.) that do not reflect a particular trend among the extracted keywords. However, these commonly used words can also be extracted as trend keywords if they correspond to specific conditions such as time, environment, and occurrence of important events. For example, the word 'parents' can be judged as a commonly used word at normal times, but it can be extracted as a trend keyword at specific times when the word 'parents' can reflect trends, such as Parents' Day. do.

The server 10 extracts a plurality of keywords in the above-described method. In step S220, the server 10 selects some of the plurality of keywords as trend keywords. The server 10 may select a trend keyword based on the frequency of use of the keyword. For example, the server 10 may select top 10 keywords with a high frequency of appearance among a plurality of keywords as trend keywords.

Candidate keywords that the server 10 ranks according to frequency may include newly extracted keywords, previously extracted keywords that have not been extracted as trend keywords, and keywords previously selected as trend keywords. That is, in the case of a keyword that has already been selected as a trend keyword, it can remain as a trend keyword if it maintains a ranking higher than the standard range compared to other existing trend keywords and newly extracted keywords.

The server 10 calculates a score based on the frequency of the keyword in order to select a trend keyword. When the server 10 calculates the score of a keyword, it may consider the time when the content was created (a period after the content was created) and whether the corresponding keyword was previously selected as a trend keyword. Specifically, if the keyword has been selected as a trend keyword in the past, the server 10 considers whether the content is new content or previously included in related content, and if it is previously included in related content, the server 10 scores a certain percentage. contribution can be deducted. Also, the deducted ratio may be higher as the period in which the content is included in the related content is longer. This can be expressed in formula as:

Here, P is the score of the keyword, F is the frequency of the keyword, h is the period (time) that the content is included in related content, n is the period (time) after the keyword is selected as a trend keyword, and a is The predetermined deduction ratio, C _h , means the frequency of content included in related content after h time has elapsed.

For example, it will be described by assuming that a is 0.1. Assume that the frequency count (F) for a certain keyword is 100, and that 3 hours have passed since the keyword was selected as a trend keyword. And, as of now, the frequency of keywords for content included in related content 3 hours ago (C ₃ ) is 50, the frequency of keywords for content included in related content 2 hours ago (C ₂ ) is 30, and 1 hour ago Assuming that the frequency of the keyword for the content included in the content (C ₁ ) is 15 and the frequency of the keyword for the content included in the immediately preceding related content (C ₀ ) is 5, the keyword score (P) of the keyword is calculated. Let's see. In this case, the keyword score (P) is calculated as 77.5 according to the formula below.

The server 10 may calculate a score by integrating keywords similar to a specific keyword in the process of selecting a trend keyword. For example, with respect to the keyword 'Kim Yuna', 'Yuna Kim', 'Kim Yuna', 'Yuna player', and 'Figure skating queen' may all be classified as similar content and combined to calculate a score. The criterion for similar keywords may be determined in various ways. In some cases, the server 10 may receive and store a set of keywords similar to a specific keyword in advance.

In step S230, the server 10 may create a trend object based on the trend keyword. One trend object can be based on one or more trend keywords. When a trend object is based on two or more trend keywords, the corresponding two or more trend keywords may be classified as similar keywords or classified according to a predetermined group.

When generating a trend object, the server 10 may separately generate and store information on the trend object. Information on the trend object may include information such as a trend keyword, a score ranking of the trend keyword, and a trend object creation point.

In step S240, the server 10 may create an upper trend object including a plurality of trend objects. An upper trend object may have a word of a higher concept of a plurality of trend objects as a trend keyword. For example, when three trend objects such as 'women's volleyball', 'archery', and 'medal ranking' are generated, the server 10 selects an upper trend object called '2020 Tokyo Olympics' including the three trend objects. can create When such an upper trend object is displayed on the user terminal 20, it may be displayed with lower trend objects included in the upper trend object as lower items.

The upper trend object may have previously been a normal trend object, but its nature may be changed to the upper trend object after the inclusive relationship with other trend objects is defined in step S240.

The server 10 of the present invention may generate a trend object and provide the trend object to the user terminal 20 . A method of generating a trend object by the server 10 and providing it to the user terminal 20 will be described with reference to FIG. 3 .

In step S310, the server 10 creates a trend object based on a trend keyword included in a plurality of pieces of content. Since selection of trend keywords by the server 10 and generation of trend objects based thereon have been described above with reference to FIG. 2 , detailed descriptions thereof will be omitted.

In step S320, the server 10 selects related content. Here, the related content is provided to the user terminal 20 together with the trend object. Related content may be content including a trend keyword.

The server 10 may select content belonging to various channels (sources) as related content. For example, the related content may be video content, photo content, graphic data such as GIF, emoticons, and the like, as well as posts from Internet cafes and clubs accessible to the server 10 .

The plurality of related contents may include public contents and private contents. Public content is content that ordinary users can view without separate membership registration or separate viewing rights, and private content (content requiring subscription) is content that is subscribed to or viewed at an Internet cafe or club where the content is posted. It refers to content that can only be viewed by members who have obtained the right to view. However, there are cases in which non-members can read the title even if it is private content. Here, the right to browse may be obtaining a certain level of membership level, obtaining a predetermined certification (eg, self-certification, authentication of subscription conditions), or obtaining a predetermined recommendation. .

The server 10 may adjust the ratio of the public content to the private content to meet a predetermined standard in step S320. For example, the server 10 may adjust the ratio of undisclosed content to 20% or less in total related content. This is because if there are too many private contents in the related contents, it is inconvenient for general users to access the contents. However, if the non-public content is less than a predetermined ratio among the total related content, a positive effect of inducing a general user to join a cafe or club to view the non-public content may be expected.

In step S320, the server 10 determines the priority of the selected related content. The server 10 determines the priority of displaying a plurality of related contents in the user terminal 20 for related contents according to various criteria. For example, the server 10 may determine the priority based on the number of views and recommendations of related content, and the correlation between content and trend keywords.

In step S330, the server 10 provides the user terminal 20 with a trend object, information about the trend object, related content information, and comment information. Such information may be provided to be visible on one page in the user terminal 20 .

Here, the information on the trend object may include information such as a trend keyword, a score ranking of the trend keyword, and a trend object generation point.

The related content information may include a connection link to at least a part of content related to the trend keyword. Accordingly, when a user selects a connection link, the server 10 may provide the user terminal 20 with content information of the selected content. Related content information may be provided in the form of a list listed in order of priority. In some cases, the related content information may be provided according to the order of priority, and only the top part of relevant content.

Comment information is comment information subordinate to a corresponding trend object. Here, the comment may include at least one of a comment, a like reaction, and a recommendation/non-recommendation reaction. A user may share an opinion or reaction on a corresponding trend object with other users through such comment information.

Here, the comment information is subordinate to the corresponding trend object, and is distinguished from comment information of related contents included in the trend object. Specifically, assume that the trend object includes related content called post A. Then, there may be a comment subordinate to the post A, which is different from the comment subordinate to the aforementioned trend object. For example, if the trend object is based on the trend keyword "ski resort opening" and the post A is "Resort A season ticket discount information", the user can relate to the topic "ski resort opening" through a comment subordinate to the trend object. can provide an opinion.

Such a comment may be displayed according to a predetermined criterion so that a recently written comment has a high priority or a previously written comment has a high priority to be displayed.

In step S340, the server 10 may receive a new comment on the trend object from the user terminal 20. In addition, the server 10 may update the received new comment by reflecting it in the comment information. Accordingly, the server 10 then provides updated comment information when comment information on the trend object is provided while providing information on the trend object to the corresponding user terminal 20 or other terminal 30 .

In step S350, the server 10 may provide the user terminal 20 with a sharing function capable of sharing the information provided in step S330 with other terminals 30. Here, the information provided in step S330 may include a trend object, information about the trend object, related content information, and comment information. The sharing function can be provided in a variety of ways.

The server 10 may provide the user terminal 20 with a URL address through which the corresponding information can be accessed. For example, when a user wants to share a trend object with another terminal, the server 10 may provide the other terminal 30 with a URL address through which the content of the trend object can be accessed. When the connection is performed through the URL address provided from the other terminal 30, the user is connected to the basic page of the trend object to be shared.

As another example, when a user wants to share comment information subordinate to a trend object (eg, a collection of a plurality of comments on a trend object) to another terminal, the server 10 sends the other terminal 30 a corresponding trend object. A URL address for accessing dependent comment information can be provided. When the connection is performed through the URL address provided from the other terminal 30, the user is connected to a page displaying comment information that the user wants to share.

In addition, the server 10 receives an account logged in to another terminal 30 to be shared from the user terminal 20 or a user phone number of the other terminal 30, and then assigns the account and phone number to the corresponding information. Accessible link information may also be provided.

In addition, the server 10 may provide a trend object to other terminals 30 through a chatting application selected by the user. To this end, the server 10 may provide a list of chatting applications for which a sharing function may be provided to the user terminal 20 . When the user selects a chatting application to be used to share the trend object, the user terminal 20 may display a list of other users who have a friend relationship with the user in the chatting application. Then, when the user selects another user to share from the displayed list, the server 10 may provide the trend object through a chatting application installed in the terminal of the selected other user. The server 10 may provide keywords, summaries, thumbnails, and link information of trend objects together.

Here, the server 10 may receive a message to be shared when sharing a trend object from the user terminal 20 . The server 10 may also provide a received message while providing a trend object to another user's terminal.

The above-described steps (S340) and (S350) may be selectively performed according to a command or response to the server of the user terminal 20, or the order in which they are performed may be changed.

In step S360, the server 10 may update related content. Specifically, the server 10 may update the related content so that the new content created after step S330 is newly included in the related content. To this end, the server 10 may search for new content including the corresponding trend keyword, and determine whether the searched new content satisfies a condition to be included in related content.

In step S360, the server 10 may re-determine the priority of the updated related content. Here, the priority means the priority in which the related content determined in step S320 is displayed in the user terminal 20 . The method of determining the priority may be the same as that of step S320 or may be determined differently. For example, in step S320, the priority is determined based on the number of views of related content, but in step S360, it is also possible to determine the priority based on the number of recommendations for related content.

After step S360, the server 10 may recalculate the score of the corresponding trend object or trend keyword for the updated related content. Also, the priority in which the corresponding trend object is displayed may be updated based on the calculated score.

Hereinafter, specific embodiments of the present invention will be described with reference to example screens of FIGS. 4 to 6 .

FIG. 4 illustrates an example screen in which the server 10 provides information on a plurality of trend objects to the user terminal 20 and the user terminal 20 displays the provided information.

Referring to FIG. 4 , a plurality of trend objects 410 , 411 , 412 , 413 , 414 , 420 , 430 , and 440 indicate priorities using the size of an image object displayed in a bubble shape. However, the priority of a trend object may be displayed in various ways, such as an ordered list or a sliding list, in addition to the bubble size.

In step S220, as the server 10 periodically updates scores for each trend keyword, the subject and characteristics of the trend object displayed on the user terminal 20 may be changed. For example, referring to FIG. 4 , a trend object 440 titled 'opening of a ski resort' is currently displayed, but the score of the corresponding trend keyword is relatively low in the future, so that the size of the trend object 440 is displayed in a smaller size or , the trend object 440 is no longer displayed and may be deleted.

Referring to FIG. 4 , it is illustrated that four trend objects 411 , 412 , 413 , and 414 are included in one upper trend object 410 . The server 10 may have created the upper trend object 410 by determining that the trend keywords 'women's volleyball', 'Kim Yeon-kyung', 'medal ranking', and 'archery' are sub-items of '2020 Tokyo Olympics'. there is.

Information on a plurality of trend objects shown in FIG. 4 may be shared with other terminals 30 through a sharing function interface 450 . Specifically, when the user of the user terminal 20 inputs an interaction for selecting the sharing function interface 450, the server 10 displays the screen shown in FIG. 4 to the user terminal 20 to another terminal 30. It provides the ability to share.

5 and 6 illustrate example screens displayed when the user of the user terminal 20 inputs an interaction for selecting the trend object 420 on the screen of FIG. 4 .

Referring to FIGS. 5 and 6 , it can be seen that information 510 on a selected trend object, content information 520 related to the trend object, and comment information 530 are displayed on the user terminal 20 . In detail, related content information 520 and comment information 530 for a trend object may be displayed according to the user selecting the corresponding tabs 521 and 531, respectively.

Referring to FIGS. 5 and 6 , information on other non-selected trend objects 511 and 512 may be displayed according to a predetermined priority in addition to information 510 on the selected trend object.

Referring to FIG. 5 , it can be seen that a user selects a tab 521 corresponding to content information 520 and information on a plurality of related content is displayed. Specifically, the information on each related content may include the title, source, thumbnail, number of views, number of shares, and number of comments of the related content.

Referring to FIG. 5 , it can be seen that displayed related content includes both public content 522 and private content 523 . In the case of private content 523, as shown in FIG. 5, a separate identifier (eg, a lock image) 523a for recognizing private content may be displayed. If the user of the user terminal 20 displaying FIG. 5 is a user who does not have permission to view the content 523 and inputs an interaction for selecting the content 523, the server 10 sends the content 523 A message indicating that the corresponding content 523 can be read by subscribing to the posted Internet cafe or club can be provided to the user terminal 20 .

Referring to FIG. 5 , it can be seen that information 522 and 523 on related content is displayed in the form of a connection link to related content. Accordingly, when the user selects the information 522 and 523 on the related content, it can be connected to the page of the corresponding related content through the corresponding link.

However, in some cases, when the user selects the information 522 and 523 on the related content, the content of the selected related content may be provided directly from the page on which the trend object is displayed without moving to a separate page.

A criterion for displaying a plurality of related contents may be determined by various methods. For example, some of a plurality of related contents may be selected and displayed according to the priority determined in step S320. Also, the sorting order of displayed related content may be determined according to this priority order.

However, in some cases, various criteria other than the priority determined in step S320 may be applied to the criterion for selecting content to be displayed and the criterion for sorting order. For example, the number of views, the number of shares, and the number of comments may be the criteria.

Information on the selected trend object shown in FIG. 5 may be shared with other terminals 30 through a sharing function interface 550 . Specifically, when the user of the user terminal 20 inputs an interaction for selecting a sharing function interface, the server 10 allows the user terminal 20 to share the screen shown in FIG. 5 with another terminal 30. provides features that are

Referring to FIG. 6 , it can be seen that the user selects a tab 531 corresponding to the comment information 530 and information on a plurality of comment information is displayed. It can be seen that comment information on the corresponding trend object is displayed as the comment information 530 . Specifically, each comment information may include the title of the comment, the author, the number of recommendations, and the number of likes.

A criterion for exposing a plurality of comment information may be determined by various methods. For example, the comment information 530 may be sorted and displayed according to the order in which comments are written. However, in some cases, the displayed comment information may be sorted according to the number of likes or likes.

FIG. 7 illustrates an example screen displayed on the user terminal 20 when a day has elapsed from the example screen shown in FIG. 5 .

Referring to FIG. 7 , it can be seen that information 710 on the same trend object selected in FIG. 5 is displayed, but detailed information on the trend object is updated and displayed based on a corresponding point in time. In addition, other trend objects 711 and 712 other than the selected trend object 710 may be changed compared to those 511 and 512 shown in FIG. 5 .

Referring to FIG. 7 , it can be seen that information on related content is updated and displayed. Specifically, as shown in FIG. 7 , new content 721 may be newly displayed, or some of the existing content may no longer be displayed or the display priority may be changed.

FIG. 8 illustrates an example screen displayed on the user terminal 20 when one day passes from the example screen shown in FIG. 6 .

Referring to FIG. 8 , it can be seen that information on comments is updated and displayed. As shown in FIG. 8 , new comments 831 and 832 may be newly registered and displayed. New comments may be displayed at the top because they are most recently registered, such as comment information 831, or may be displayed at the bottom of linked question comments, because they are registered in the form of answers to other comments, such as comment information 832. .

FIG. 9 illustrates an example screen on which a plurality of trend objects are arranged in a chart form and displayed on the user terminal 20 .

A plurality of trend objects may be displayed according to real-time priorities or classified and displayed according to eras. The provision form of the plurality of trend objects may be displayed according to the user selecting the corresponding tabs 901 and 902, respectively.

FIG. 9 shows a screen showing a result of the user selecting a tab 902 corresponding to displaying trend objects classified by era. The server 10 may classify and provide a plurality of trend objects by year to the user terminal 20 .

Referring to FIG. 9 , it is illustrated that a user selects a 2018 trend 910 from among a plurality of yearly trends. The server 10 may provide related content information or comment information related to the 2018 trend according to the user's selection. The comment provided here may be a comment subordinate to a lower trend object included in the corresponding year or a comment subordinate to a higher trend object called a 2018 trend.

Hereinafter, a method of displaying a trend object by the user terminal of the present invention will be described with reference to FIG. 10 . In explaining this, descriptions of overlapping contents with the above-described method of generating and providing trend objects by the server will be deleted.

In step S410, the user terminal 20 displays information on trend objects, information on related contents, and comment information on trend objects together. Here, the trend object is based on the trend keyword, and the related content includes the trend keyword. Trend keywords are extracted by the server 10 from a plurality of contents.

In step S420, the user terminal 20 receives new comment information on the trend object and transmits it to the server 10. The new comment may be input by the user using a keypad, keyboard, or voice input of the user terminal 20 .

In step S430, the user terminal 20 displays the updated result by reflecting the new comment information in the comment information. When the updated result is displayed, if there is new comment information received by another terminal 30 and transmitted to the server 10, not the new comment information received by the user terminal 20, it can be reflected and displayed together.

According to the method of generating and providing the trend object described above, the server can easily access current trend information to the user terminal. In addition, since the user terminal consumes and shares these trends in individual content units, it is possible to consume and share them in units of trend objects, so that the trend can be grasped more easily.

The technical features disclosed in each embodiment of the present invention are not limited to the corresponding embodiment, and unless incompatible with each other, the technical features disclosed in each embodiment may be merged and applied to other embodiments.

Therefore, in each embodiment, each technical feature is mainly described, but each technical feature may be merged and applied to each other unless incompatible with each other.

The present invention is not limited to the above-described embodiments and accompanying drawings, and various modifications and variations will be possible from the viewpoint of those skilled in the art to which the present invention belongs. Therefore, the scope of the present invention should be defined by not only the claims of this specification but also those equivalent to these claims.

10: server
20: user terminal
30: another terminal

Claims (16)

extracting, by the server, trend keywords from a plurality of contents;
generating, by the server, a trend object based on the trend keyword;
selecting, by the server, a plurality of related contents including the trend keyword and to be provided together with the trend object, and determining a display priority of the plurality of related contents; and
The server providing the user terminal with information on the trend object, related content information in which at least some of the related content is listed in the order of priority, and comment information on the trend object.
How to create and serve trend objects. According to claim 1,
Further comprising the step of providing, by the server, a sharing function by which the user terminal can share the information provided in the providing step to the user terminal to another terminal
How to create and serve trend objects. According to claim 1,
The generating step is
calculating, by the server, a score based on the frequency of the trend keyword; and
Generating, by the server, the trend object when the score satisfies a predetermined criterion.
How to create and serve trend objects. According to claim 3,
The generating step is
Further comprising determining, by the server, a similar keyword determined to be similar to the trend keyword according to a predetermined criterion;
In the step of calculating the score, the server calculates a score based on the frequency of the similar keyword together with the frequency of the trend keyword.
How to create and serve trend objects. According to claim 1,
Further comprising the step of the server receiving a new comment on the trend object from the user terminal, and updating the comment information by reflecting the new comment
How to create and serve trend objects. According to claim 1,
Updating, by the server, the related content so that the content generated later is included in the providing step, and re-determining the priority of the updated related content.
How to create and serve trend objects. According to claim 6,
calculating, by the server, a score based on the frequency of the trend keyword included in the updated related content; and
If the score satisfies a predetermined criterion, the server further comprising performing the providing step again
How to create and serve trend objects. According to claim 7,
In the step of calculating the score,
Based on a period in which the content including the trend keyword is included in the updated related content, the server calculates the score by deducting a degree of contribution to the score at a higher rate as the period is longer.
How to create and serve trend objects. According to claim 7,
The server generates a plurality of trend objects and calculates scores for the plurality of trend objects;
The server provides the user terminal with information about the plurality of trend objects to be displayed according to a priority determined based on the score.
How to create and serve trend objects. According to claim 9,
The server repeatedly performs the step of calculating the scores for the plurality of trend objects,
Where the server updates priorities in which the plurality of trend objects are displayed based on the repeatedly calculated score
How to create and serve trend objects. According to claim 1,
The server creates a plurality of the trend objects,
The server further comprises generating an upper trend object including at least some of the plurality of trend objects;
In the providing step, the server displays the upper trend object, and displays and provides at least one trend object included in the upper trend object as a lower item of the upper trend object.
How to create and serve trend objects. According to claim 1,
The plurality of related contents includes subscription-required contents that require a separate subscription procedure to view the contents,
The server selects the plurality of related contents by adjusting the weight of the subscription-required content among the plurality of related contents to satisfy a predetermined criterion.
How to create and serve trend objects. According to claim 1,
The comment information is provided separately from the related content information and comment information on the related content.
How to create and serve trend objects. A computer program stored in a medium to be combined with hardware to execute the method of any one of claims 1 to 13. Memory; and
a processor coupled with the memory and configured to execute instructions contained in the memory;
the processor,
Extract trend keywords from multiple contents,
Create a trend object based on the trend keyword,
including the trend keyword, selecting a plurality of related contents to be provided together with the trend object, and determining a display priority for the plurality of related contents;
providing a user terminal with information about the trend object, information about related contents in which connection links to at least some of the related contents are arranged in the order of priority, and comment information about the trend object;
The server receives a new comment on the trend object from the user terminal, reflects the new comment on the comment information, and updates the comment information;
Updating the related content, including the content created after the provision, and re-determining the priority for the updated related content
Trend object generation and provision server. Displaying, by a user terminal, information on a trend object based on a trend keyword, information on related contents including the trend keyword, and comment information on the trend object together - the trend keyword is extracted from a plurality of contents by the server -;
receiving, by the user terminal, new comment information on the trend object and transmitting the received comment information to the server; and
Displaying, by the user terminal, a result of updating by reflecting the new comment information in the comment information
How to display trend objects.

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