KR20230065094A - Server and method for providing content to user device through sub-content based interface - Google Patents

Abstract

A method of providing content to a user terminal through a sub-content-oriented interface is provided. The method may include collecting content through a predetermined collection method; dividing the content into a plurality of sub-content units; storing each of the sub-contents divided into units of the sub-contents in a database to correspond to a configuration order of the contents; and providing the sub-contents to the user terminal in accordance with a configuration order of the contents upon receiving a selection request for the content from the user terminal, wherein the user terminal receives the plurality of sub-contents , The plurality of sub-contents are classified and output on a pre-installed application.

Description

Server and method for providing content to a user terminal through a sub-content-oriented interface

The present invention relates to a server and method for providing content to a user terminal through a sub-content-oriented interface.

In general, messengers, SNS, etc., which are actively used in mobile, take the form of text or contents that are separated somewhat short, rather than the form of long lines of text. However, the conventional news service takes a UI/UX form that is a combination of long lines and images attached to them, and takes a slightly different UI/UX from messengers or SNS. Differences in UI/UX forms among services mainly used in mobile may reduce user convenience, that is, readability.

In addition, in order to gain an edge in the news competition within the portal, media outlets are writing more and more provocative headlines to attract the attention of subscribers. However, news content is rather less prominent due to provocative headlines, and subscribers tend to write malicious comments and profanity more frequently in articles in response to provocative headlines.

In particular, in the case of mobile, as the slightly uncomfortable UI/UX and provocative headlines are revealed, users become more neglectful of the article content, which contributes to the spread of fake news and the result of distrust of the media as a whole. As a result, a vicious cycle of media (news) consumption occurs.

In addition, in order to deliver news content more effectively to modern people in busy daily life, it is necessary to go beyond recommending articles like conventional services and provide information on what content is important in the article. However, since conventional news services simply recommend articles, curation of content in articles is very insufficient.

Recently, news portals have received a lot of criticism without distinguishing between public and private government due to political bias and a phenomenon in which minority comments form public opinion. In addition, political bias and the formation of public opinion by minority comments are recognized as a more serious problem because they cause synergy with each other.

Registered Patent Publication No. 10-1596793 (2016.02.17)

The problem to be solved by the present invention is to improve readability by dividing the content displayed on the user terminal into a plurality of sub-content units, unlike the conventional UX / UI format that provides news, and to facilitate interaction in units of sub-content An object of the present invention is to provide a server and method for providing content to a user terminal through a sub-content-oriented interface.

However, the problem to be solved by the present invention is not limited to the above problem, and other problems may exist.

A method for providing content to a user terminal through a sub-content-centered interface according to a first aspect of the present invention for solving the above problems includes collecting content through a predetermined collection method; dividing the content into a plurality of sub-content units; storing each of the sub-contents divided into units of the sub-contents in a database to correspond to a configuration order of the contents; and providing the sub-content to the user terminal in response to a selection request for the content from the user terminal so as to correspond to a configuration order of the content. At this time, upon receiving the plurality of sub-contents, the user terminal distinguishes and outputs the plurality of sub-contents on a pre-installed application.

In some embodiments of the present invention, the dividing the content into a plurality of sub-content units may include: dividing metadata corresponding to the content and a content area excluding the metadata; and setting and classifying each image, video, and paragraph-specific text constituting the content area excluding the metadata in units of the sub-content.

In some embodiments of the present invention, the step of providing the sub-contents to the user terminal includes a preference input area, a preference display area, a comment input area, a comment display area, and a sharing input area to other user terminals for each sub-content. Preference information, comment information, and sharing history information entered for each sub-content may be matched with the ID of the content and stored on the database.

In some embodiments of the present invention, calculating a reaction index for each sub-content based on reaction information including the preference information, comment information, sharing history information, search information, and subscription (read) information for the sub-content; The step of extracting a predetermined higher number of sub-contents having a reaction index equal to or greater than a predetermined threshold value from among the plurality of sub-contents, wherein the step of providing the sub-contents to a user terminal comprises: extracting the extracted sub-contents from other sub-contents; It may be provided to be displayed by highlighting so as to be distinguished from the content.

In some embodiments of the present invention, the step of calculating the response index for each sub-content further adds a response coefficient to the preference information, comment information, sharing history information, inquiry information, and subscription (read) information for the sub-content. It is possible to calculate the response index for each sub-content by summing each piece of information to which the response coefficient is added.

In some embodiments of the present invention, after the highlighted sub-content is provided, collecting the reaction information from the user terminal; and updating and displaying sub-contents having a reaction index greater than or equal to the preset threshold based on the collected reaction information.

In some embodiments of the present invention, the providing of the sub-content to the user terminal may include displaying only the highlighted sub-content in response to a selection display input from the user terminal.

In some embodiments of the present invention, IDs of sub-contents in which reaction information including preference information, comment information, sharing history information, inquiry information, and subscription (read) information for the sub-contents exist are classified and collected for each user. doing; extracting sub-contents from among the collected sub-contents based on collaborative filtering based on the response information, and extracting sub-contents issued on the same day as candidate sub-contents; generating main keyword information for the candidate sub-content as tag information; and extracting a predetermined higher number of candidate sub-contents from the tag information based on collaborative filtering and recommending the tagged sub-contents as recommended sub-contents.

In some embodiments of the present invention, the step of classifying and collecting the IDs of sub-contents for which reaction information exists may include the ID of sub-contents for which reaction information exists for a preset period in the past based on the present. It can be collected separately by user.

In some embodiments of the present invention, providing the sub-content to a user terminal may include receiving a first selection input from the user terminal for any one of the plurality of sub-contents; providing a first sub-content corresponding to the first selection input and a reply input area and a reply display area corresponding thereto; receiving, after the first selection input, a second selection input that is a user's left and right swipe input based on the first sub-content; and providing a second sub-content located before or after the first sub-content according to the configuration order in response to the second selection input, and a comment input area and a comment display area corresponding thereto. can do.

In some embodiments of the present invention, the providing of the sub-content to the user terminal may include at least one of a notification sub-content corresponding to the specific setting from the user terminal, a shared sub-content from another user terminal, and a recommended sub-content. Providing a notification about the to the user terminal; Receiving an input for selecting one of the notifications; and providing sub-contents corresponding to the selection input and entire contents corresponding thereto to the user terminal, wherein providing sub-contents corresponding to the selection input and entire contents corresponding thereto to the user terminal , It is checked whether sub-content IDs exist for notification sub-contents, shared sub-contents, and recommended sub-contents corresponding to the selection input, and if there are sub-content IDs as a result of the check, the sub-contents are configured based on the configuration order of the entire contents. It can be provided by automatically scrolling to the position corresponding to the ID.

In addition, a server providing content to a user terminal through a sub-content-centered interface according to the second aspect of the present invention collects the content through a predetermined collection method, and includes a communication module for transmitting and receiving data to and from the user terminal; It includes a memory storing a program for processing and providing a display method of content to a user terminal, and a processor executing the program stored in the memory. At this time, as the program is executed, the processor divides the collected content into a plurality of sub-content units, stores the collected content in a database to correspond to the order of composition of the content, and stores the collected content in a database from the user terminal. Upon receiving a selection request for the sub-contents, the sub-contents are provided to the user terminal in accordance with the configuration order of the contents, and upon receiving the plurality of sub-contents, the user terminal receives the plurality of sub-contents on a pre-installed application. are output separately.

A computer program according to another aspect of the present invention for solving the above problems is combined with a computer, which is hardware, to execute a method of providing content to a user terminal through the sub-content-centered interface, Saved.

Other specific details of the invention are included in the detailed description and drawings.

Unlike the existing UX/UI format of contents (news), the present invention can provide news articles to users in a UI/UX format in which news articles are classified according to sub-contents. Through this format, users can view, comment, like, read, dislike, report, and share for each content, allowing them to consume articles more actively and in a variety of ways.

In addition, through the reporting and sharing functions for each content, the user can share only the content he/she wants with others, and can immediately report to the media through the reporting function for wrong content in the content. Accordingly, it can have a positive effect on preventing fake news and spreading public opinion by inducing active intervention of consumers in the self-purification of the media and the spread of news articles.

In addition, the news UX/UI classified according to sub-contents can collect data in more detail than the conventional news service UX/UI. While the conventional news service UX/UI collects reaction information (likes, dislikes, sharing, reporting, comments, etc.) for each article, an embodiment of the present invention classified by sub-content collects reaction information for each sub-content can be collected

In addition, granular data collection does not stop at improving the news curation (recommendation) performance of conventional services, but also identifies sub-contents that a number of users are interested in within an article, and sub-contents that may be of interest to users. It is possible to implement a recommendation method that has not been seen in conventional news services, such as a function of discovering and recommending to other users.

In addition, text tokenization is required when a text analysis algorithm is applied to provide a recommendation function. The shorter the length of the text, the less computation is required, which is advantageous for tokenization and system implementation. Conventional portals had to tokenize the entire article, In an embodiment of the present invention using UX/UI classified by sub-content, it is advantageous to apply a text analysis algorithm since tokenization is possible for each sub-content.

The effects of the present invention are not limited to the effects mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the description below.

1 is a block diagram of a content providing server according to an embodiment of the present invention.
2 is a flowchart of a content providing method according to an embodiment of the present invention.
3 is a diagram for explaining the content of collecting and classifying content into sub-contents.
4 is a diagram for explaining the provision of sub-content to a user terminal.
5 is a diagram illustrating an example of sub-content being classified and output to a user terminal.
6 is a diagram illustrating an example for explaining a series of processes of highlighting and providing sub-content within article content.
7 is a diagram for explaining a process of extracting sub content to be highlighted.
8 is a diagram illustrating an example of outputting highlighted sub-contents to a user terminal.
9 is a diagram illustrating an example in which only highlighted sub-contents are output to a user terminal.
10 is a diagram for explaining an example of recommending and providing sub-contents in news article contents.
11 is a diagram illustrating an example in which sub content is recommended and provided to a user terminal.
12 is a diagram for explaining a function of inputting comments for sub-contents according to an embodiment of the present invention.
13 is a diagram for explaining an automatic scroll display function for sub-contents according to an embodiment of the present invention.

Advantages and features of the present invention, and methods of achieving them, will become clear with reference to the detailed description of the following embodiments taken in conjunction with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but may be implemented in various different forms, only these embodiments are intended to complete the disclosure of the present invention, and are common in the art to which the present invention belongs. It is provided to fully inform the person skilled in the art of the scope of the invention, and the invention is only defined by the scope of the claims.

Terminology used herein is for describing the embodiments and is not intended to limit the present invention. In this specification, singular forms also include plural forms unless specifically stated otherwise in a phrase. As used herein, "comprises" and/or "comprising" does not exclude the presence or addition of one or more other elements other than the recited elements. Like reference numerals throughout the specification refer to like elements, and “and/or” includes each and every combination of one or more of the recited elements. Although "first", "second", etc. are used to describe various components, these components are not limited by these terms, of course. These terms are only used to distinguish one component from another. Accordingly, it goes without saying that the first element mentioned below may also be the second element within the technical spirit of the present invention.

Unless otherwise defined, all terms (including technical and scientific terms) used in this specification may be used with meanings commonly understood by those skilled in the art to which the present invention belongs. In addition, terms defined in commonly used dictionaries are not interpreted ideally or excessively unless explicitly specifically defined.

The present invention relates to a server (100) and method for providing content to a user terminal through a sub-content-oriented interface.

Unlike the conventional news UX/UI form, in this embodiment of the present invention, news articles are provided to the user in a UI/UX form in which each sub-content is classified.

On the other hand, in the description of the present invention, the content is news content as an example, but is not necessarily limited thereto.

1 is a block diagram of a content providing server 100 according to an embodiment of the present invention.

Content providing server 100 according to an embodiment of the present invention is configured to include a communication module 110, a memory 120 and a processor 130.

The communication module 110 collects content through a predetermined collection method and transmits and receives data with a user terminal. The communication module 110 provides content processed into sub-content through communication with a user terminal.

Such a communication module 110 is preferably configured as a wireless communication module, but does not exclude a wired communication module. The wired communication module may be implemented as a power line communication device, a telephone line communication device, cable home (MoCA), Ethernet, IEEE1294, an integrated wired home network, and an RS-485 control device. In addition, the wireless communication module may be implemented with wireless LAN (WLAN), Bluetooth, HDR WPAN, UWB, ZigBee, Impulse Radio, 60 GHz WPAN, Binary-CDMA, wireless USB technology, wireless HDMI technology, and the like.

The memory 120 stores a program for processing a display method of the collected content and providing it to a user terminal, and the processor 130 executes the program stored in the memory 120 . Here, the memory 120 collectively refers to a non-volatile storage device and a volatile storage device that continuously retain stored information even when power is not supplied.

For example, the memory 120 may include a compact flash (CF) card, a secure digital (SD) card, a memory stick, a solid-state drive (SSD), and a micro SD card. NAND flash memory such as cards, magnetic computer storage devices such as hard disk drives (HDD), and optical disc drives such as CD-ROMs and DVD-ROMs. can

Also, the program stored in the memory 120 may be implemented in the form of software or hardware such as a Field Programmable Gate Array (FPGA) or Application Specific Integrated Circuit (ASIC), and may perform predetermined roles.

For reference, a user terminal according to an embodiment of the present invention is a user terminal capable of accessing the content providing server 100 . For example, a user terminal is a wireless communication device that ensures portability and mobility, that is, a personal communication system (PCS), a global system for mobile communications (GSM), a personal digital cellular (PDC), a personal handyphone system (PHS), and a PDA ( Personal Digital Assistant), International Mobile Telecommunication (IMT)-2000, Code Division Multiple Access (CDMA)-2000, W-Code Division Multiple Access (W-CDMA), Wireless Broadband Internet (Wibro) terminals, etc. (Handheld)-based wireless communication device may be included.

In particular, each terminal is an intelligent terminal with computer support functions such as Internet communication and information search added to a portable terminal, and is a mobile phone or smart phone that can install and run a number of applications (ie applications) desired by the user. , a pad, a smart watch, a wearable terminal, and other mobile communication terminals.

For reference, the components shown in FIG. 1 according to an embodiment of the present invention may be implemented in software or hardware form such as FPGA (Field Programmable Gate Array) or ASIC (Application Specific Integrated Circuit), and perform predetermined roles. can do.

However, 'components' are not meant to be limited to software or hardware, and each component may be configured to be in an addressable storage medium or configured to reproduce one or more processors.

Thus, as an example, a component includes components such as software components, object-oriented software components, class components, and task components, processes, functions, properties, procedures, sub routines, segments of program code, drivers, firmware, microcode, circuits, data, databases, data structures, tables, arrays and variables.

Components and the functionality provided within them may be combined into fewer components or further separated into additional components.

Hereinafter, a content providing method according to an embodiment of the present invention will be described in detail with reference to FIGS. 2 to 13 .

2 is a flowchart of a content providing method according to an embodiment of the present invention. 3 is a diagram for explaining the content of collecting and classifying content into sub-contents. 4 is a diagram for explaining the provision of sub-content to a user terminal. 5 is a diagram illustrating an example of sub-content being classified and output to a user terminal.

Meanwhile, each step shown in FIG. 2 may be understood as being performed by the above-described content providing server 100 (hereinafter referred to as a server), but is not necessarily limited thereto.

In the content providing method according to an embodiment of the present invention, first, the content is collected through a predetermined collection method (S110). Then, the server 100 divides the collected content into a plurality of sub-content units (S120). Then, each sub-content divided by sub-content unit is stored in the database to correspond to the composition order of the content (S130).

At this time, the server 100 classifies the metadata corresponding to the content and the content area excluding the metadata for the collected content. In addition, each image, video, and paragraph text constituting the content area excluding metadata is divided into sub-content units.

That is, in one embodiment of the present invention, the sub-content is, for example, a text, an image, an annotation according to the image, a subtitle, etc. in one news article, and the metadata of the news (publishing media, publishing reporter name, article input date) , article revision date, article e-mail). At this time, the metadata is stored in the database together with the sub-contents, but when displayed on the interface of the user terminal, it is displayed in a general format, not unlike conventional news services.

For example, referring to FIG. 3 , when the server 100 reads the HTML code of the original news article through the news article pre-processing server, it analyzes the HTML code to classify sub-contents within the article. At this time, the news article includes metadata such as the name of the press company, the name of the reporter, the input time, and the modification time, and the sub-content means the article content text and the article content image (including video).

Then, the server 100 generates composition sequence information to maintain the content order of the original article, and stores a plurality of sub contents corresponding to the composition sequence information in the database.

Referring back to FIG. 2 , next, the server 100 receives a content selection request from the user terminal, and provides sub-contents to the user terminal in accordance with the content composition sequence (S140).

Accordingly, the user terminal receives a plurality of sub-contents, classifies and outputs the plurality of sub-contents on a pre-installed application.

Referring to FIG. 4 , when a user inputs a selection of a specific article through a user terminal, the user terminal requests corresponding article data from the database of the server 100 . Accordingly, the server 100 does not provide the content for the article as it is, but provides a plurality of sub-contents constituting the content to the user terminal, and the user terminal classifies and outputs the sub-contents according to the configuration order information. .

Accordingly, on the application of the user terminal, metadata (press company name, reporter name, input time, modification time, reporter email, etc.) is output without being classified according to a preset interface, and the article content is divided by paragraph or image, Each video is composed of one sub-content (substantive article content) and displayed (see FIG. 5).

On the other hand, in the above example, it can be understood that HTML tags of articles are extracted through crawling, but when a media program (exclusive program such as an article input program) is developed for future service, article data is directly transmitted and received through the program. can do.

Meanwhile, in the above description, steps S110 to S140 may be further divided into additional steps or combined into fewer steps according to an embodiment of the present invention. Also, some steps may be omitted if necessary, and the order of steps may be changed.

Hereinafter, a highlight function for sub-content among various functions provided in an embodiment of the present invention will be described.

6 is a diagram illustrating an example for explaining a series of processes of highlighting and providing sub-content within article content. 7 is a diagram for explaining a process of extracting sub content to be highlighted. 8 is a diagram illustrating an example of outputting highlighted sub-contents to a user terminal. 9 is a diagram illustrating an example in which only highlighted sub-contents are output to a user terminal.

Since an embodiment of the present invention divides content into sub-contents and provides them to users, it is possible to collect various kinds of data in more subdivided form than collecting data in units of existing content. For example, if a conventional news service collects data in article units, an embodiment of the present invention uses UX/UI classified for each sub-content to target sub-content units, that is, one paragraph unit or image. Various types of data can be collected. Based on this, an embodiment of the present invention may provide a highlighting function for sub content.

As an embodiment, the server 100 generates a preference input area, a preference display area, a comment input area, a comment display area, and a sharing input area to other user terminals for each sub-content, and provides them to the user terminal. Preference information, comment information, and sharing history information input for each sub-content from a plurality of user terminals are matched with content IDs and stored in the database.

Specifically, the user may input preferences such as likes and dislikes for each sub-content, may input comments, and may share only the corresponding sub-content with other user terminals.

In addition, by analyzing the user's activity log within the service, if the user selects the sub-content, it is counted as 'the user has searched for the sub-content', and the searched sub-content is counted for a predetermined period of time (eg, 3 seconds or more) If it elapses, it can be counted as 'user has read the content'.

The server 100 determines that the user reacted to the sub-content when there is response information including preference information, comment information, sharing history information, inquiry information, and subscription (read) information of a plurality of users for the sub-content. Recognizes and stores each information on the database. The type of response information is only an example, and it is obvious that the type may vary according to the advanced development of the service or the implementation status of the service.

Then, when the user selects specific content (article), the server 100 searches the content collected on the database based on the ID of the selected content, and provides metadata and sub-contents corresponding to the ID to the user terminal. return to

In this case, the server 100 may calculate a reaction index for each sub-content based on reaction information of a plurality of users for the sub-content. The reaction index means the degree of reaction of the user to the sub-content, and the higher the reaction index, the higher the reaction of users to the corresponding sub-content.

As shown in Table 1, the server 100 may classify, store, and manage each response information and response index for each sub-content (sub-content ID). At this time, the structure stored in the database shown in Table 1 is simplified for convenience of description, and may differ from the structure of data stored in the actual database.

Database (DB structure of news article A) Content ID number of likes can dislike number of comments views number of shares number of subscriptions reaction quotient A-1 10 20 30 40 50 60 P A-2 11 21 31 41 51 61 Q ... ... ... ... ... ... ... ... A-N 1N 2N 3N 4N 5N 6N Z

In one embodiment, the reaction index can be calculated based on Equation 1 below.

[Equation 1]

Referring to Equation 1 above, the server 100 further adds response coefficients to preference information, comment information, sharing history information, inquiry information, and subscription information for sub-contents, and sums each information to which the response coefficients are added. Thus, the response index for each sub-content can be calculated. Here, since the number of views is a factor that commonly increases when all reactions occur, the response coefficient for the remaining reaction information except for the number of views can be obtained through an algorithm, while the number of views can calculate the reaction index for each sub-content through simple summation. there is.

At this time, the response coefficient is not a fixed value, and its value may vary according to changes in algorithms and data in the future. For example, it is initially set based on the reaction information for a specific content of all users, and if there is response information such as the number of likes and dislikes for the content of a specific user, the weight of the response coefficient for each sub-content for the corresponding content may be variable and set based on reaction information of a specific user. Accordingly, there is an advantage in that it is possible to provide user-customized sub-contents because highlighted sub-contents described later can be provided differently for each user.

The server 100 calculates each response index for the sub-contents in response to the user's specific content selection input, and selects sub-contents having a response index equal to or higher than a preset threshold value (N, where N is a natural number) among a plurality of sub-contents. A predetermined upper number (M%, M is a natural number) is extracted. At this time, the extracted sub-contents corresponding to the higher number are highlighted and displayed so as to be distinguished from other sub-contents in the content, and the highlighted sub-contents are classified as separate IDs and managed.

Accordingly, the user terminal receives metadata and a plurality of sub-contents from the server 100, and displays and outputs sub-contents extracted by the higher number to be distinguished from other sub-contents based on a corresponding ID. Through this, the user can recognize at a glance which of the plurality of sub-contents is the highlighted sub-content (see FIG. 8 ).

Furthermore, an embodiment of the present invention may receive feedback information on sub-contents from a user terminal, update a response index, and provide the updated response index to the user terminal. That is, after the highlighted sub-content is provided to the user terminal, the server 100 may collect response information from the user terminal and update the sub-content having a response index equal to or higher than a preset threshold based on the collected response information. there is.

For example, according to the user's reaction to a specific sub-content (like, dislike, inquiry, etc.), the server 100 collects reaction information, recalculates the reaction index based on the collected reaction information, and performs the process described above. It is possible to update sub-content information that is highlighted through. As such, an embodiment of the present invention does not simply provide a fixed sub-content to be highlighted, but rather considers and updates not only the reaction information of all users but also the reaction information of the corresponding user, so that the user becomes more interested over time. , and has the advantage of being able to provide customized sub-contents of more interest.

In addition, in an embodiment of the present invention, the server 100 may provide only highlighted sub-contents to be displayed in response to a selection display input from the user terminal (see FIG. 9 ).

In addition, in one embodiment of the present invention, it is possible to directly report wrong content in the content to the media through a function to report. Accordingly, it can have a positive effect on preventing fake news and spreading public opinion by inducing active intervention of consumers in the self-purification of the media and the spread of news articles.

Hereinafter, a recommendation function for sub-content among various functions provided in an embodiment of the present invention will be described.

10 is a diagram for explaining an example of recommending and providing sub-contents from news article contents. 11 is a diagram illustrating an example in which sub content is recommended and provided to a user terminal.

According to an embodiment of the present invention, one content may be divided into sub-content units and provided to the user terminal, and furthermore, a function of recommending sub-content suitable for the user may be provided. By selecting and providing important content directly to the user through the sub-content recommendation function, the user has the advantage of being able to focus on the original content of the news rather than the stimulating headlines.

In addition, text tokenization is required when text-based recommendation is used. At this time, the conventional news service had to tokenize the entire article, but in an embodiment of the present invention that provides UX/UI divided into sub-content types, only necessary sub-contents need to be tokenized, so it is recommended with a small amount of computation compared to the prior art service can be provided, and it is more advantageous than the prior art in implementing and applying a recommendation algorithm.

Specifically, the server 100 classifies and collects, for each user, IDs of sub-contents including preference information, comment information, sharing history information, and response information including search information and subscription information about the sub-contents. The server 100 stores the collected data in the database in the type shown in Table 2.

User ID Responsive Sub Content ID 01 [01, 02, 03, 04, 05, ... N] 02 [01, 12, 13, 14, 15, ... M] ... ...

In this case, the server 100 may classify and collect IDs of sub-contents for which reaction information corresponding to a preset period in the past exists based on the present time for each user. For example, in the case of news, since timeliness is important, IDs of sub-contents older than one month may be deleted from the database. That is, the server 100 can apply only reaction information for the last month when recommending sub-contents. Next, the server 100 performs collaborative filtering based on the reaction information among the collected sub-contents. extract Among the extracted sub-contents, sub-contents issued on the same day are extracted as candidate sub-contents. For example, the server 100 divides IDs of sub-contents collected for each user into a user matrix and a sub-contents matrix, and extracts IDs of sub-contents that may be of interest to the user through a collaborative filtering-based operation. Then, the ID of the extracted sub-content is matched with the collected content (news article) to select the ID of the sub-content corresponding to the content published today as the candidate sub-content.

At this time, the reason for selecting the candidate content is that when the neural network operation is performed on all sub-contents, learning is practically impossible because the amount of learning is too large. Therefore, in one embodiment of the present invention, the amount of learning of a neural network operation can be adjusted by applying an operation based on collaborative filtering with a relatively small amount of operation and extracting a candidate group.

Next, the server 100 generates main keyword information for the candidate sub-content as tag information. Then, based on the collaborative filtering of the tag information, a predetermined higher number of candidate sub-contents are extracted, selected as recommended sub-contents, and provided to the user terminal.

That is, the server 100 extracts a main keyword (morpheme) by performing keyword (morpheme) analysis on candidate sub-contents, and generates tag information. Also, the server 100 generates a candidate sub-content matrix per tag information as shown in Table 3.

tag Candidate Sub Content ID [news] [01, 02] [Press] [14, 15] ... ...

The server 100 converts the matrix of Table 3 into a tag matrix and a candidate sub-content matrix, performs collaborative filtering again on these matrices, calculates a final score for each candidate sub-content, and calculates a ranking based on this, so that the user has the most The top N items predicted to be preferred may be selected as final recommended sub-contents and provided to the user terminal. Hereinafter, among various functions provided in an embodiment of the present invention, a function of inputting comments for sub-contents will be described. let it do

12 is a diagram for explaining a function of inputting comments for sub-contents according to an embodiment of the present invention.

Compared to the past, comments are increasingly recognized as an important means for examining people's reactions or public opinion. Nevertheless, the conventional news UI/UX has a structure in which comments and articles cannot be viewed at the same time in the form of comments at the bottom of long lines of articles. As such, due to the structure in which articles and comments are separated, users cannot read articles by effectively comparing the contents of articles with people's comments. In addition, conventional news services have also received many criticisms that public opinion is influenced by minority comments.

In order to solve this problem, an embodiment of the present invention can alleviate the above problem by additionally providing a comment input area for each UX/UI classified by sub-content.

Specifically, the server 100 receives a first selection input from the user terminal for any one of a plurality of sub-contents. In addition, a first sub-content corresponding to the first selection input and a reply input area and a reply display area corresponding to the first sub-content are provided. 12 shows a case in which paragraph C (first sub content) is selected among sub content paragraphs A to E, and as paragraph C is selected, paragraph C and corresponding comments are provided on the screen.

In addition, when the server 100 receives a second selection input that is a user's left and right swipe input based on the first sub-content after the first selection input, the server 100 responds to the second selection input, Second sub-content located before or after the first sub-content, a comment input area and a comment display area corresponding to the second sub-content are provided. In the case of FIG. 12 , when a user swipe left or right while paragraph C is output, paragraph B or paragraph D is converted and output together with each comment. Meanwhile, the number of second sub-contents that are switched and provided before or after may increase or decrease according to the degree of swipe.

According to such an embodiment of the present invention, comments for each sub-content can be checked while swiping, so there is an advantage that news can be consumed without interrupting the flow of content (news).

In addition, since users have to enter comments for each sub-content that is slightly shorter than the article, it is possible to view the news by comparing the contents of the article with the comments of others more effectively while viewing the contents of some (paragraphs) of the article and the comments on the corresponding paragraph together. can consume In addition, since comments are input for each sub-content, comments are dispersed, and damage caused by public opinion being swayed by minority comments can also be reduced. In addition, since users who want to input comments also tend to input comments in consideration of the content of the sub-content, the possibility of writing malicious comments unrelated to the article (contents) or indiscriminately is reduced.

Hereinafter, an automatic scrolling display function for sub-contents among various functions provided in an embodiment of the present invention will be described.

13 is a diagram for explaining an automatic scroll display function for sub-contents according to an embodiment of the present invention.

In a conventional news service, when a specific article is shared from another user's terminal, a notification for an article matching a keyword set for notification by a user is provided, or a notification for an article recommended through an application is provided, the corresponding notification is simply sent. When pressed, the page changes to the corresponding article and the entire article content is displayed.

Users often need quick confirmation of a specific issue, but in the case of existing services that are simply provided to have the headline part located, there was a problem in that it took a considerable amount of time to grasp the core content.

In order to solve this problem, in an embodiment of the present invention, the server 100 controls at least one of notification sub-contents corresponding to a specific setting from a user terminal, shared sub-contents from other user terminals, and recommended sub-contents. As the notification is provided to the user terminal, if one of the corresponding notifications is selected, the sub-content corresponding to the selection input and the entire content corresponding thereto are provided to the user terminal.

In this process, the server 100 checks whether sub-content IDs exist for notification sub-contents, shared sub-contents, and recommended sub-contents corresponding to the selection input. Based on this, it may be automatically scrolled to a position corresponding to the sub content ID and provided to the user terminal.

At this time, in order to induce a more intuitive recognition by the user, the auto-scrolling sub-content is automatically scrolled to the corresponding position, and at the same time, the sub-content area is slightly shaken left and right multiple times, or an emphatic animation such as vibration or sound is added. can do.

An embodiment of the present invention enables users to share their thoughts to better reveal themselves to others through such an automatic scrolling function, and in terms of service, recommends and recommends sub-contents suitable for the user's taste. The user can be correctly guided to the location of the sub-content.

The above-described method for providing content to a user terminal through a sub-content-oriented interface according to an embodiment of the present invention is implemented as a program (or application) to be executed in combination with a computer, which is hardware, and stored in a medium. can

The above-mentioned program is C, C++, JAVA, Ruby, C, C++, JAVA, Ruby, which the processor (CPU) of the computer can read through the device interface of the computer so that the computer reads the program and executes the methods implemented as a program. It may include a code coded in a computer language such as machine language. These codes may include functional codes related to functions defining necessary functions for executing the methods, and include control codes related to execution procedures necessary for the processor of the computer to execute the functions according to a predetermined procedure. can do. In addition, these codes may further include memory reference related codes for which location (address address) of the computer's internal or external memory should be referenced for additional information or media required for the computer's processor to execute the functions. there is. In addition, when the processor of the computer needs to communicate with any other remote computer or server in order to execute the functions, the code uses the computer's communication module to determine how to communicate with any other remote computer or server. It may further include communication-related codes for whether to communicate, what kind of information or media to transmit/receive during communication, and the like.

The storage medium is not a medium that stores data for a short moment, such as a register, cache, or memory, but a medium that stores data semi-permanently and is readable by a device. Specifically, examples of the storage medium include ROM, RAM, CD-ROM, magnetic tape, floppy disk, optical data storage device, etc., but are not limited thereto. That is, the program may be stored in various recording media on various servers accessible by the computer or various recording media on the user's computer. In addition, the medium may be distributed to computer systems connected through a network, and computer readable codes may be stored in a distributed manner.

The above description of the present invention is for illustrative purposes, and those skilled in the art can understand that it can be easily modified into other specific forms without changing the technical spirit or essential features of the present invention. will be. Therefore, the embodiments described above should be understood as illustrative in all respects and not limiting. For example, each component described as a single type may be implemented in a distributed manner, and similarly, components described as distributed may be implemented in a combined form.

The scope of the present invention is indicated by the following claims rather than the detailed description above, and all changes or modifications derived from the meaning and scope of the claims and equivalent concepts should be construed as being included in the scope of the present invention. do.

100: content providing server
110: communication module
120: memory
130: processor

Claims (12)

A method for providing content to a user terminal through a sub-content-oriented interface, the method comprising:
Collecting content through a predetermined collection method;
dividing the content into a plurality of sub-content units;
storing each of the sub-contents divided into units of the sub-contents in a database to correspond to a configuration order of the contents;
In response to receiving a selection request for the content from the user terminal, providing the sub-content to the user terminal so as to correspond to a configuration order of the content;
Wherein the user terminal classifies and outputs the plurality of sub-contents on a pre-installed application upon receiving the plurality of sub-contents.
A method of providing content to a user terminal.
According to claim 1,
The step of dividing the content into a plurality of sub-content units,
distinguishing between metadata corresponding to the content and a content area excluding the metadata; and
Setting and classifying each image, video, and text for each paragraph constituting the content area excluding the metadata in units of the sub content,
A method of providing content to a user terminal.
According to claim 1,
The step of providing the sub content to the user terminal,
For each of the sub-contents, a preference input area, a preference display area, a comment input area, a comment display area, and a sharing input area to other user terminals are created and provided;
Preference information, comment information, and sharing history information input for each sub-content are matched with the ID of the content and stored on the database.
A method of providing content to a user terminal.
According to claim 3,
Calculating a reaction index for each sub-content based on response information including the preference information, comment information, sharing history information, search information, and subscription (read) information for the sub-content;
Extracting a predetermined higher number of sub-contents having a response index equal to or greater than a preset threshold value from among the plurality of sub-contents;
The step of providing the sub content to the user terminal,
The extracted sub-content is highlighted and displayed so as to be distinguished from other sub-contents.
A method of providing content to a user terminal.
According to claim 4,
In the step of calculating the reaction index for each sub-content,
A response coefficient is further added to each of the preference information, comment information, sharing history information, inquiry information, and subscription (read) information for the sub-content, and each information to which the response coefficient is added is added to obtain a response index for each sub-content. that yields,
A method of providing content to a user terminal.
According to claim 4,
collecting the reaction information from the user terminal after the highlighted sub-content is provided; and
Further comprising updating and displaying sub-contents having a reaction index equal to or greater than the preset threshold based on the collected reaction information.
A method of providing content to a user terminal.
According to claim 4,
The step of providing the sub content to the user terminal,
Provided that only the highlighted sub-content is displayed in response to a selection display input from the user terminal.
A method of providing content to a user terminal.
According to claim 3,
classifying and collecting, for each user, IDs of sub-contents in which reaction information including preference information, comment information, sharing history information, inquiry information, and subscription (read) information for the sub-contents exists;
extracting sub-contents from among the collected sub-contents based on collaborative filtering based on the response information, and extracting sub-contents issued on the same day as candidate sub-contents;
generating main keyword information for the candidate sub-content as tag information; and
Further comprising extracting a predetermined higher number of candidate sub-contents from the tag information based on collaborative filtering and recommending the tag information as recommended sub-contents.
A method of providing content to a user terminal.
According to claim 8,
The step of classifying and collecting the ID of the sub-content in which the reaction information exists for each user,
Collecting IDs of sub-contents for each user that have response information corresponding to a preset period in the past based on the present,
A method of providing content to a user terminal.
According to claim 3,
The step of providing the sub content to the user terminal,
receiving a first selection input from a user terminal for any one of the plurality of sub-contents;
providing a first sub-content corresponding to the first selection input and a reply input area and a reply display area corresponding thereto;
receiving, after the first selection input, a second selection input that is a user's left and right swipe input based on the first sub-content; and
In response to the second selection input, providing a second sub-content located before or after the first sub-content according to the configuration sequence, and a comment input area and a comment display area corresponding to the second sub-content, ,
A method of providing content to a user terminal.
According to claim 3,
The step of providing the sub content to the user terminal,
providing a notification of at least one of notification sub-contents corresponding to the specific setting from the user terminal, shared sub-contents from other user terminals, and recommended sub-contents to the user terminal;
Receiving an input for selecting one of the notifications; and
Providing sub-contents corresponding to the selection input and entire contents corresponding thereto to the user terminal;
Providing sub-contents corresponding to the selection input and entire contents corresponding thereto to the user terminal,
It is checked whether sub-content IDs exist for notification sub-contents, shared sub-contents, and recommended sub-contents corresponding to the selection input, and if there are sub-content IDs, the sub-content IDs exist based on the configuration order of the entire content. To automatically scroll to a position corresponding to and provide,
A method of providing content to a user terminal.
In a server that provides content to a user terminal through a sub-content-oriented interface,
A communication module that collects content through a predetermined collection method and transmits and receives data with a user terminal;
A memory storing a program for processing the display method of the collected content and providing it to a user terminal; and
A processor for executing a program stored in the memory;
As the processor executes the program, the collected content is divided into a plurality of sub-content units and stored in a database corresponding to a configuration order of the content;
Upon receiving a selection request for the content from the user terminal, providing the sub-content to the user terminal in accordance with the order of composition of the content;
Wherein the user terminal classifies and outputs the plurality of sub-contents on a pre-installed application upon receiving the plurality of sub-contents.
Content Serving Server.

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