KR20230007823A - Outdoor electric signboard - Google Patents

Abstract

This application relates to an outdoor electronic signboard device. According to an embodiment of the present invention, an outdoor electronic signboard includes: a display unit installed on an outer wall or a rooftop of a building; a camera for capturing a background image of the surroundings of the building in real time; and a controller which generates a synthesized image obtained by synthesizing the background image and a content image, and transmits the synthesized image to the display unit. Therefore, it is possible to increase an advertising effect by utilizing the background image photographed around the building.

Description

Outdoor electric signboard device {Outdoor electric signboard}

The present invention relates to an outdoor electronic signboard device, and more particularly, to an outdoor electronic signboard device capable of enhancing advertising effects by utilizing a background image photographed around a building.

An outdoor electronic display board is a type of large display means installed for the purpose of providing various information and advertisements in a place where there is a lot of traffic of people or cars, such as a roadside or a densely populated shopping area.

In general, outdoor electronic signboards are formed in the form of a square flat plate and may be fixedly installed on the wall of various buildings or fixedly installed on the wall of a building so that a plurality of them are connected. In addition, when installed on the roof of a building, a plurality of them may be assembled and installed in the form of a square pillar.

In general, an outdoor electronic display board outputs stored content in an infinite repetition form, or receives data from a server wired or wirelessly through a communication module and outputs the received content. However, there is a limit to attracting people's attention simply by repeatedly outputting the content stored on the outdoor signboard.

Korean Patent Publication No. 10-2010-0019699

An object of the present invention is to provide an outdoor electronic display board device capable of enhancing an advertisement effect by utilizing a background image photographed around a building.

An object of the present invention is to provide an outdoor electronic signboard device capable of concentrating people's attention by providing a visual effect such as a hole in a building using a background image.

An outdoor electronic signage device according to an embodiment of the present invention includes a display unit installed on an outer wall or a rooftop of a building; a camera for capturing a background image of the surroundings of the building in real time; and a control unit generating a synthesized image obtained by synthesizing the background image and the content image and transmitting the synthesized image to the display unit.

Here, the content image may display a three-dimensional virtual space in which a three-dimensional effect is implemented using perspective and a target object located in the virtual space.

Here, the control unit may generate the synthesized image by synthesizing the background image into a predetermined designated area in the virtual space.

Here, the content image may include a preset template form, and may be created by adding the target object to the template form.

Here, the control unit may display a virtual hole and the target object located in the virtual hole on an outer wall of the building in which the display unit is installed, using the synthesized image.

Here, the control unit may reflect a weather effect corresponding to the weather information in the virtual space when receiving weather information from the outside.

Here, the control unit may transparently display the display unit installed on the roof of the building using the synthesized image, and display the target object on the roof of the building so as to float.

In addition, the solution to the above problem does not enumerate all the features of the present invention. Various features of the present invention and the advantages and effects thereof will be understood in more detail with reference to specific embodiments below.

Since the outdoor signboard device according to an embodiment of the present invention can provide a visual effect such as a hole in the building by utilizing a background image photographed around a building, advertisements for advertisements being output from the outdoor signboard device effect can be enhanced.

Since the outdoor electronic signboard device according to an embodiment of the present invention uses a content image having a preset template format, it is possible to easily generate a composite image by synthesizing only a background image. That is, it is possible to easily generate and output synthetic images for each product.

However, the effects that can be achieved by the outdoor signboard device according to the embodiments of the present invention are not limited to those mentioned above, and other effects not mentioned are common in the art to which the present invention belongs from the description below. It will be clearly understood by those who have knowledge.

1 is a schematic diagram showing an outdoor electronic display board device according to an embodiment of the present invention.
2 is a block diagram showing a display unit according to an embodiment of the present invention.
3 and 4 are schematic diagrams showing a composite image of an outdoor electronic signboard according to an embodiment of the present invention.
5 is a schematic diagram showing an outdoor electronic display board device according to another embodiment of the present invention.

Hereinafter, the embodiments disclosed in this specification will be described in detail with reference to the accompanying drawings, but the same or similar elements are given the same reference numerals regardless of reference numerals, and redundant description thereof will be omitted. The suffixes "module" and "unit" for components used in the following description are given or used together in consideration of ease of writing the specification, and do not have meanings or roles that are distinct from each other by themselves.

In addition, in describing the embodiments disclosed in this specification, if it is determined that a detailed description of a related known technology may obscure the gist of the embodiment disclosed in this specification, the detailed description thereof will be omitted. In addition, the accompanying drawings are only for easy understanding of the embodiments disclosed in this specification, the technical idea disclosed in this specification is not limited by the accompanying drawings, and all changes included in the spirit and technical scope of the present invention , it should be understood to include equivalents or substitutes.

1 is a schematic diagram showing an outdoor electronic display board device according to an embodiment of the present invention.

Referring to FIG. 1 , an outdoor electronic signage device 100 according to an embodiment of the present invention may include a display unit 110, a camera 120, and a controller 130.

An outdoor electronic display board device according to an embodiment of the present invention will be described with reference to FIG. 1 below.

The display unit 110 may be installed on an outer wall or rooftop of the building 1, and the display unit 110 may output an advertisement image or an advertisement image according to an input. That is, pedestrians, drivers, etc. can access the corresponding advertisement video or image through the display unit 110, and through this, an advertisement effect or the like can be obtained. Here, in order to increase the advertising effect through the display unit 110 installed outdoors, it is necessary to make the display unit 110 relatively large so that users can recognize it even from a distance.

Since the display unit 110 is installed on the outer wall or rooftop of the building 1, it may have a generally rectangular shape. However, it is not limited thereto, and it is possible to implement various shapes such as triangles, polygons, and circles. In addition, in the case of being installed on the roof of the building 1, etc., it is also possible to implement in the shape of a polyhedron such as a rectangular parallelepiped, a cylinder, a polygonal pyramid, or the like.

Meanwhile, as shown in FIG. 2 , the display unit 110 performs communication such as data transmission with the pixel panel 111, the drive driver module 112 for driving the pixel panel 111, and the control unit 130. A communication module 113 may be included.

The pixel panel 111 may have a plurality of light emitting diodes mounted in a matrix structure, and each dot of the pixel panel 111 may include a plurality of light emitting diodes emitting different colors or a single light emitting diode emitting the same color. can be made with That is, each pixel can implement a single color, three colors, or full color through a combination of light emitting diodes constituting a dot.

The driving driver module 112 may output a signal for blinking the light emitting diode mounted on the pixel panel 111 . A driving driver module 112 may be installed in each pixel panel 111, and the driving driver module 112 may output a signal controlling the flickering of light emitting diodes constituting each dot.

The communication module 113 may receive a control signal from the control unit 130 and may control the operation of the driving driver module 112 according to the received control signal. That is, the driving driver module 112 can operate according to the control signal transmitted by the communication module 113, and accordingly, images, images, texts, etc. can be displayed on the display unit 110. Here, the communication module 113 may support wired or wireless communication.

The camera 120 may capture a background image of the surroundings of the building 1 in real time. As shown in FIG. 1, the camera 120 may be installed in the building 1, and as shown in FIG. can create

Here, the camera 120 may be installed to photograph the surroundings of the building 1 on the side opposite to the side where the display unit 110 is installed. That is, in order to obtain an effect such as a hole in the outer wall of the building 1 or an effect in which the display unit 110 installed on the roof looks transparent, the camera 120 is installed on the opposite side of the display unit 110. It can be installed to take a background image for.

In addition, depending on the embodiment, a camera ( 120) can be designated. Depending on the embodiment, it is also possible to remotely adjust the shooting angle, zoom-in/zoom-out, angle of view, etc. of the camera 120 according to a user's manipulation.

Meanwhile, the background image captured by the camera 120 may be transmitted to the controller 130 in real time. can be sent to Depending on the embodiment, a webcam may be used as the camera 120 .

The controller 130 may include a processor and memory for data processing, and may generally control the operation of the display unit 110 or the camera 120 . Here, content images to be output through the display unit 110 may be stored in the memory. The content video may be created by using media art or digital trick art that can attract people's attention, and depending on the embodiment, it may be used to advertise a specific product or brand by using media art. In addition, the content video may be a video produced in accordance with major national events, national holidays, or holidays, or may represent the current time, weather, season, or the like. Here, it is also possible to output a specific image or text instead of a content image.

That is, the control unit 130 may provide an image to be output on the display unit 110. Depending on the embodiment, after synthesizing a background image taken by the camera 120 and a content image to generate a synthesized image, , the synthesized image may be provided to the display unit 110 . In this case, the content image may be generated by considering the background image to be synthesized in advance.

Specifically, referring to FIG. 3(b), the content image V2 is for advertising a smartphone, and in the content image, a three-dimensional virtual space A implementing a three-dimensional effect using perspective, and the corresponding virtual A target object (B) located in the space (A) is included. That is, the content image V2 may display a 3D virtual space A implementing a three-dimensional effect using perspective and a target object B located in the virtual space A.

Depending on the embodiment, based on the geometric position and structure of the display unit 110 installed in the building 1, a template form that implements a 3D virtual space in the content image may be prepared in advance, and then included in the template form. A new content image for each target object can be created by changing the target object to be used.

Referring to FIG. 4 , the controller 130 may generate a composite image V3 by combining a background image V1 with a predetermined designated area in the virtual space A of the content image V2. For example, in the case of implementing a structure in which the outer wall of the building 1 is opened, the background image V1 may be synthesized on the entire rear surface of the virtual space A. In this case, since the back of the virtual space A looks as if it is open, the degree of interest of pedestrians or drivers can be further increased.

In addition, in the case of advertisements for furniture or interior, a window may be included in the content image, and at this time, by synthesizing a background image in a region corresponding to the window, an effect as if a real window exists in the synthesized image may be realized. In addition, a background image may be synthesized into a content image in various ways, such as a runway show by models through a hole in the building 1, to increase an advertising effect.

Additionally, the controller 130 may receive weather information from the outside, and may reflect a weather effect corresponding to the weather information in the virtual space. For example, if there is a forecast of rain, a raining effect can be added in the virtual space, and if there is a windy forecast, an effect such as items flying in the virtual space or wind blowing can be added. In addition, effects such as changing the overall color tone according to the concentration of fine dust can be added. In this case, the controller 130 may receive and utilize weather information through communication with an external server such as the Korea Meteorological Administration that provides weather information.

Meanwhile, the controller 130 may be connected to the display unit 110 and the camera 120 through a wired or wireless communication network. The control unit 130 may include a separate communication module (not shown), etc., and performs wired and wireless communication with the display unit 110 and the camera 120 to receive and synthesize a background image from the camera 120. Images may be transmitted to the display unit 110 .

5 is a schematic diagram showing an outdoor sign board device 100 according to another embodiment of the present invention. Referring to FIG. 5 , the outdoor signboard device 100 may be installed on the roof of a building 1 . Here, the display unit 110 is indicated as being located on one side of the outdoor signboard device 100, but depending on embodiments, the display unit 110 may be provided on a plurality of sides of the outdoor signboard device 100. there is. In this case, the display unit 110 may be positioned on a plurality of surfaces, or one display unit 110 may be bent to connect the plurality of surfaces. In this case, the controller 130 can display the display unit 110 installed on the roof of the building 1 as if it were transparent using the synthesized image, and the target object is floating on the roof of the building 1. It can be displayed as if it exists. That is, since the target object is expressed as floating on the roof of the building 1, it is possible to concentrate the attention of pedestrians and the like, and accordingly, it is possible to maximize the advertising effect. Here, since the configuration of each of the display unit 110, the camera unit 120, and the control unit 130 has been described above, a detailed description thereof will be omitted.

The present invention is not limited by the foregoing embodiments and accompanying drawings. It will be clear to those skilled in the art that the components according to the present invention can be substituted, modified, and changed without departing from the technical spirit of the present invention.

100: outdoor sign board device 110: display unit
111: pixel panel 112: drive driver module
113: communication module 120: camera
130: control unit

Claims (7)

a display unit installed on an outer wall or rooftop of a building;
a camera for capturing a background image of the surroundings of the building in real time; and
and a control unit generating a synthesized image obtained by synthesizing the background image and the content image and transmitting the synthesized image to the display unit.
The method of claim 1, wherein the content image
An outdoor sign board device characterized in that it displays a three-dimensional virtual space that implements a three-dimensional effect using perspective and a target object located in the virtual space.
The method of claim 2, wherein the control unit
The outdoor signboard device characterized in that the synthesized image is generated by synthesizing the background image in a predetermined designated area in the virtual space.
The method of claim 3, wherein the content image
An outdoor signboard device comprising a preset template form and created by adding the target object to the template form.
The method of claim 3, wherein the control unit
The outdoor signboard device according to claim 1 , wherein a virtual hole and the target object located in the virtual hole are displayed on an outer wall of the building in which the display unit is installed using the synthesized image.
The method of claim 5, wherein the control unit
The outdoor signboard device characterized in that when receiving weather information from the outside, a weather effect corresponding to the weather information is reflected in the virtual space.
The method of claim 3, wherein the control unit
Using the synthesized image, the display unit installed on the roof of the building is transparently displayed, and the target object is displayed on the roof of the building so that it is floating.

Images