KR20220164327A - Advertising method using instant message including purchasement information, server, terminal and application providing the method - Google Patents

Abstract

The present invention relates to an operation method of a server operated by at least one processor. The operation method, which may expect a targeting advertisement effect, includes: a step of sending a purchase instant message, which is sent to a buyer by a seller, to a buyer terminal; a step of receiving a product review for a product included in the purchase instant message from the buyer terminal and receiving a sharing request for the product review; a step of transmitting the product review including a product purchase link to a target of product review sharing included in the sharing request; and a step of determining whether a new buyer has purchased the product from the seller after receiving sharing of the product review based on a new purchase instant message sent to the new buyer by the seller.

Description

Advertising method using purchase instant message, and server, terminal and application providing the same

This disclosure relates to advertising technology.

A traditional advertising method is to induce clicks by excavating an application or web page as an online advertising space, setting an advertising area in which an advertisement is exposed, and exposing an advertisement requested by an advertiser to a user. An advertising agency extracts a user's interest level according to response information such as a click through rate (CTR), selects a user-customized advertisement based on this, and then executes the advertisement. However, since the online advertising space is limited, there is a limit to increasing the overall amount of advertisement exposure.

On the other hand, a shopping mall seller who sells a product can have an individual such as an influencer act as an agent for product advertisement using social network channels such as blogs and Instagram, and can compensate for the advertisement. At this time, since the shopping mall seller must provide necessary information such as product information to the individual and compensate the individual according to the result of the advertisement, the individual acting as an advertising agent must be registered and managed. Therefore, when using a personal social network channel, advertising effects can be expected based on personal network-based trust, but it is not easy to implement an advertising model that actually exposes advertisements and provides compensation according to advertisement results.

Meanwhile, recently, it is common for buyers to look at reviews (reviews) written by previous buyers before purchasing a product, so shopping mall sellers encourage buyers to write reviews, expose the written reviews on the sales page of the product, and there is. However, since the buyer needs to access the shopping mall site, check possible reviews, and then write a review, writing a review can be cumbersome. In addition, since compensation is only given for the act of writing a review, the compensation is not large and is one-time, product reviews included in reviews may not be faithful, and buyers who write reviews are treated anonymously, making it difficult to gauge the credibility of the author. In particular, since a large number of reviews exposed on the sales page influence the purchase of latecomers, even if the buyer diligently writes reviews, it is difficult to determine how much influence they have on purchases. It is difficult to be recognized as an advertising activity.

An object of the present disclosure is to provide an application and an application server that provide an interface screen for writing a product review based on a purchase instant message including purchased product information and sharing the product review.

An object of the present disclosure is to provide an application server that tracks a purchase behavior triggered by a product review based on a purchase instant message and provides a reward to a user who shares the product review.

A method of operating a server operated by at least one processor according to an embodiment, comprising: transmitting a purchase instant message sent from a seller to a purchaser to a purchaser terminal; Receiving a product review and receiving a sharing request for the product review, transmitting the product review including a product purchase link to a target for sharing the product review included in the sharing request, and the seller sending the product review to a new buyer and determining whether the new purchaser has purchased the product from the seller after sharing the product review, based on the outgoing new purchase instant message.

The operating method may further include, when the new buyer purchases a product from the seller after receiving the product review, paying a reward to a sharer who shares the product review.

Receiving the sharing request may include providing a review input screen for writing a product review to the purchaser terminal when an input for writing a review for the purchase instant message is received from the purchaser terminal, and and receiving the sharing request including a product review and a target for sharing the product review.

The sharing request may further include tracking information including the seller, the buyer, and the product purchase link.

The operation method may include recording a seller, a buyer, and a product purchase link included in the purchase instant message in a transmission event, recording a seller, a sharer, and a product purchase link included in the sharing request in a sharing event, and the product The method may further include recording a selector who selects a review, a seller included in the product review, and a selected product purchase link in a selection event. In the step of determining whether the product is purchased, if the selection event including the same subjects as the seller and the buyer included in the new purchase instant message exists among recorded events, the new buyer shares the product review. After receiving, it can be judged that the product has been purchased.

The operating method may further include checking the sharing event including the same product purchase link as the selection event, and paying a reward to a sharer of the sharing event.

The operation method includes recording a seller, a buyer, and a product purchase link included in the purchase instant message in a transmission event, and recording a seller, a sharer, a product purchase link, and a list of sharing targets included in the sharing request in a sharing event. Further steps may be included. The step of determining whether the product has been purchased may include, among recorded events, a buyer included in the new purchase instant message included in the sharing target list, and the same subject as the seller included in the new purchase instant message. If there is a sharing event, it may be determined that the new purchaser purchased the product after sharing the product review.

The operating method may further include paying a reward to a sharer of the sharing event.

The product review sharing target may include at least one of friends or chat rooms subscribed to an instant messaging service, a personal social network channel, and a seller channel opened by the seller.

A method of operating a server operated by at least one processor according to another embodiment, comprising: receiving a product review for a product included in the purchase instant message after transmitting a purchase instant message sent from a seller to a terminal; Receiving a product review sharing request including the product review, a sharing target for sharing the product review, and a product purchase link from the terminal, and transmitting the product review including the product purchase link to the sharing target. and, when the seller sends a new purchase instant message to the sharing target, paying a reward to a sharer who shares the product review.

The operating method may further include recording an event in which the product purchase link is selected from the terminal to be shared.

The sharing object may include at least one of a friend or chat room subscribed to an instant messaging service, a personal social network channel, and a seller channel opened by the seller.

According to another embodiment, a method of operating a terminal operated by at least one processor includes receiving, from an application server, a purchase instant message sent from a seller to a buyer, and writing a product review related to the purchase instant message. Providing an input means, receiving a product review and a product review target to be shared through the input means, and transmitting a product review sharing request including the product review and the product review target to the application server. include

The operating method may further include receiving a reward for the product reviews that caused the purchasing behavior.

In the providing of the input means, a screen for inputting at least one of star ratings, product reviews, and photo attachments for each purchased instant message may be provided.

The providing of the input means may provide a purchase details page for managing a list of received purchase instant messages, and a screen for inputting product reviews for the purchase instant messages selected on the purchase details page.

The product review sharing request may further include tracking information including the seller, the buyer, and a product purchase link.

The target for sharing product reviews may include at least one of a friend or chat room subscribed to an instant messaging service, a personal social network channel, and a seller channel opened by the seller.

According to another embodiment, an application stored in a computer-readable recording medium includes displaying a purchase instant message sent from a seller to a buyer, providing an input means for writing a product review related to the purchase instant message, receiving an input of a product review and a product review sharing target through the input means, and transmitting a product review sharing request including the product review, the product review sharing target, and tracking information extracted from the purchase instant message to the application server Contains the instructions that execute the steps. The tracking information includes the seller, the buyer, and a product purchase link.

The input unit may include a screen for inputting at least one of star ratings, product reviews, and photo attachments for each purchase instant message or a screen for inputting a product review for a purchase instant message selected from a purchase details page.

According to the embodiment, a social network service can be expanded into an advertising channel without increasing the number of online advertising spaces by exposing product reviews and paying compensation to purchasing behaviors triggered by the product reviews.

According to the embodiment, anyone who receives the purchase instant message can easily write a product review, share it with friends on a social network service, and receive a reward for a purchase action triggered by the product review.

According to the embodiment, since rewards vary according to the results of writing and sharing product reviews, buyers can faithfully write product reviews and actively share them, and send product reviews to friends with similar inclinations or friends who are interested in the product. By sharing, you can expect a targeting advertisement effect.

According to the embodiment, a user who checks a product review of a friend can trust and purchase a product recommended by the friend.

According to an embodiment, the application server may build a product database including purchased products and shared product reviews based on purchase instant messages sent from sellers to buyers, and analyze accumulated product reviews to obtain product search results. It can provide or recommend products suitable for the user's inclination.

According to the embodiment, the application server may statistically calculate a share index of product reviews, a purchase inducement index from product reviews, and the like, measure various advertising effects for a product, and provide an advertising strategy to a seller (advertiser).

1 is a configuration diagram of a system according to an embodiment.
2 is a flowchart of an advertising method using purchase instant messages of an application server according to an embodiment.
3 is a flow chart of an advertising method using purchase instance messages of a terminal according to an exemplary embodiment.
4 to 6 are examples of interface screens for creating and sharing product reviews related to purchase instant messages.
7 and 8 are examples of interface screens displaying shared product reviews.

Hereinafter, with reference to the accompanying drawings, embodiments of the present disclosure will be described in detail so that those skilled in the art can easily carry out the present disclosure. However, the present disclosure may be embodied in many different forms and is not limited to the embodiments described herein. And in order to clearly describe the present disclosure in the drawings, parts irrelevant to the description are omitted, and similar reference numerals are attached to similar parts throughout the specification.

Throughout the specification, when a certain component is said to "include", it means that it may further include other components without excluding other components unless otherwise stated. In addition, terms such as “… unit”, “… unit”, and “module” described in the specification mean a unit that processes at least one function or operation, which may be implemented as hardware or software or a combination of hardware and software. there is.

The server may include one or more processors, a memory for loading a computer program executed by the processor, a storage device for storing the computer program and various data, and a communication interface. In addition, the server may further include various components. The processor is a device that controls the operation of the server, and may be various types of processors that process instructions included in a computer program, and include, for example, a central processing unit (CPU), a micro processor unit (MPU), and a micro controller (MCU). Unit), GPU (Graphic Processing Unit), or any type of processor well known in the art of the present disclosure. The memory stores various data, commands and/or information. The memory may load a corresponding computer program from a storage device so that the instructions described to carry out the operations of the present disclosure are processed by the processor. The memory may be, for example, read only memory (ROM), random access memory (RAM), and the like. The storage device may non-temporarily store a computer program and various data. The storage device may include a non-volatile memory such as read only memory (ROM), erasable programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM), flash memory, or the like, a hard disk, a removable disk, or any device well known in the art to which the present disclosure pertains. It may be configured to include a computer-readable recording medium in the form of. The communication interface may be a wired/wireless communication module supporting wired/wireless communication. A computer program includes instructions executed by a processor and stored in a non-transitory computer readable storage medium, the instructions causing the processor to perform the operations of the present disclosure. make

The terminal includes an application that is software stored in a computer-readable storage medium, and hardware such as a processor, memory, display, and communication module. The processor cooperates with the hardware to run the application. The display may display a user interface screen provided by an application and may receive a user input, for example, a touch input. The communication module communicates with the server through a communication network. A terminal may be implemented in various forms, and a mobile terminal will be described as an example.

An application is software stored in a computer readable storage medium, and includes instructions and data for executing the operation of the present invention. The application is installed in the terminal, executed in the terminal, and communicates with a designated server through a communication network. In the following, an application providing an instant messaging service will be described as an example, but it can be applied to various applications capable of providing a service for transmitting information received from a seller to a buyer.

In the present disclosure, a purchase instant message is a message sent from a seller to a buyer and includes purchased product information. For example, a seller (or a delivery person delivering a product on behalf of the seller) may transmit a purchase instant message to inform the buyer of a status such as payment completion (purchase completion) for the product and delivery status. The purchase instant message may be, for example, an AlimTalk message of KakaoTalk.

1 is a configuration diagram of a system according to an embodiment.

Referring to FIG. 1 , device A 100 is a device of user A (referred to as Arnold in the description), and is equipped with an instant messaging application and communicates with an application server 200 to use functions provided by the instant messaging application. . Terminal B 110 is a terminal of user B (referred to as Brian in the description), and is equipped with an instant messaging application and communicates with the application server 200 to use functions provided by the instant messaging application. The instant messaging application provides the user interface screen described in this disclosure.

The application server 200 is a server connected to an instant messaging application, provides an interface screen described in this disclosure to terminals, and performs operations described in this disclosure. The application server 200 is named to distinguish it from the seller server 300, and does not need to be limited to a name.

The seller server 300 is a server built to sell products, and a server contracted with the application server 200 is sufficient to transmit purchase instant messages to buyers. For example, the seller server 300 may be a third-party online shopping mall server such as Auction or Coupang, but transmits a purchase instant message through the application server 200 and compensates for purchase behavior caused by user reviews ( Reward) may be a seller contracted with the application server 200. Through a contract, the seller server 300 may spend contracted advertising costs for user reviews that induce purchasing behavior.

The seller server 300 may request the application server 200 to transmit notification information about purchased products to the buyer. The notification information may be various information provided by the seller to the buyer, such as payment completion (purchase completion), delivery status, and the like.

The application server 200 that has received a request for transmission of notification information about purchased products may transmit a purchase instant message (eg, KakaoTalk Notification Talk message) including purchased product information to the purchaser's terminal. The sender and receiver of the purchase instant message are the seller and the buyer, and may include product information including product name. The product information may include a product purchase link (URL address) through which the product can be identified.

The application server 200 and the seller server 300 may enter into a contract in which, when a specific event occurs from a product review of a buyer who has received a purchase instant message, a reward for the specific event is paid to a sharer of the product review. The specific event may vary according to the contract, such as purchase behavior and incentives to the seller's server. In the description, it is assumed that the purchase behavior of the person who shared the product review. According to this compensation contract, the seller is the advertiser, the product review written by the buyer is the advertisement, and the purchase behavior triggered by the product review may be the advertisement result. It is assumed that the buyer who purchased the product, the writer of the product review, and the sharer of the product review are the same user, and they can be described interchangeably.

There can be various ways in which product reviews are shared. For example, a product review may be shared with friends of the buyer by being posted in a chat room through the application server 200 . Product reviews may be shared on a personal social network channel (eg, Kakao Story) operated by the purchaser through the application server 200, thereby being exposed to friends who have visited the purchaser's personal channel or exposed to the purchaser's friends in the form of a feed. have. Product reviews may be shared with users who visit the seller channel by being registered in a seller channel (eg, KakaoTalk Talk channel) opened in the application server 200 .

In the description, it is assumed that Arnold is a buyer who has purchased a product from the seller server 300, a product review writer, and a product review sharer, and Brian is a sharing target for receiving Arnold's product review.

Arnold purchases a product from the seller server 300 (①). Thereafter, the seller server 300 may request the application server 200 to transmit notification information about Arnold's purchased product (②).

When the application server 200 receives a request from the seller server 300 to send notification information about purchased products to Arnold, it transmits a purchase instant message 1 including purchased product information to Arnold's terminal A 100 (③ ).

Terminal A 100 displays the received purchase instant message 1 on the interface screen. The terminal A 100 provides an input means for writing a product review for the purchased instant message 1 in a designated manner. The terminal A 100 may provide a review input window through which at least one of star ratings, product reviews, and photo attachments can be input for each purchased instant message. The terminal A 100 provides a purchase details page that manages a list of received purchase instant messages, and displays a screen for entering a product review when a specific purchase instant message is selected from among messages that can write reviews displayed on the purchase history page. can provide The terminal A 100 may provide a modal view including writing a product review on a screen displaying a purchase instant message, and may provide a screen for inputting a product review when writing a product review is selected. When terminal A 100 detects an input (long touch) of pressing and holding an instant message for purchase, it may provide a screen for inputting a product review.

Terminal A 100 receives product review content (star rating, product review, attached picture, etc.) from the input screen, and inserts tracking information for identifying the product review (or purchase instant message) into the created product review. The tracking information includes a product purchase link, and a seller and a buyer (sharer) may be added to the product purchase link. The seller and product purchase link can be extracted from the purchase instant message. If only the seller and the product name are written in the purchase instant message, the terminal A 100 may request and obtain the address of the page where the product related to the purchase instant message is posted from the seller server 300 . Alternatively, the terminal A 100 may induce access to the seller server by inserting the access address of the seller server into the tracking information. Upon receiving a request to share the created product review, the terminal A 100 requests sharing of the product review to the application server 200 (④). The product review sharing request may include a product review sharing target for which the product review is to be shared, written product reviews, and tracking information. As a product review sharing target, a specific chat room or buyer's friends may be selected. In addition, as a product review sharing target, a personal social network channel (eg, Kakao Story) operated by the buyer may be selected. Alternatively, as a product review sharing target, a seller channel opened in the application server 200 (eg, Kakao Talk Talk channel) may be selected.

When a chat room is selected as a product review sharing target, the application server 200 transmits the product review requested by Arnold to the selected chat room (⑤). Then, the product reviews that Arnold requested to share are posted in the chat room.

Brian's terminal B 110 receives the product reviews Arnold requested to share from the application server 200 and displays them in the chat room. When Brian clicks on a product review, the terminal B 110 can access the product purchase link included in the product review. At this time, the terminal B 110 may report selection of shared product reviews to the application server 200 .

In this way, Brian can access the seller server 300 through the product purchase link, view products provided by the seller server 300, and purchase products (⑥). Here, the goods purchased by Brian need not be the same as those purchased by Arnold. Thereafter, the seller server 300 requests the application server 200 to transmit notification information about Brian's purchased product (⑦), and the application server 200 receiving the request transmits purchase instant message 2 to the terminal B 110. will be transmitted (⑧).

The terminal B 110 receives the purchase instant message 2 for the product purchased from the seller server 300 and displays it on the interface screen. Similar to the operation of terminal A 100, terminal B 110 may display an input screen for writing product reviews (star ratings, photos, product reviews, etc.) upon receiving an input for writing a review for purchase instant message 2. there is. When the terminal B 110 receives an input for product review sharing, it may transmit a product review sharing request including a product review sharing target, written product review, and tracking information to the application server 200 . Here, as the buyer (sharer) included in the tracking information, Brian who wrote the product review may be listed, Arnold who first shared the product review, or Arnold and Brian may be listed together.

The application server 200 writes a product review by selecting a purchase instant message, and provides a reward when a purchase action triggered by the product review occurs (⑨). To this end, the application server 200 records necessary information while mediating information exchanged between terminals.

The application server 200 records at least one of a transmission event for sending a purchase instant message, a product review sharing event created from the purchase instant message, and a shared product review selection event, and each event has a seller, user, product purchase link, etc. It is possible to track a purchase event triggered by a product review by comparing the tracking information of the product. For example, as shown in Table 1, the application server 200 records sharing event #2, selection event #3, and transmission event #4 after purchase instant message delivery event #1 occurs. In this case, the application server 200 may map and manage subjects related to each event, that is, sellers (corresponding to advertisers) and users, and map product purchase links related to each event. A tracking ID (tracked ID) may be assigned to a seller (advertiser), and the seller may be identified by the tracking ID. The tracking ID can also be mapped with the talk channel ID opened by the seller in the application. Users such as product purchasers, product review sharers, and shared product review selectors may be identified by user IDs managed by the application. In addition, the application server 200 records the time at which each event occurred, so that it can be used when determining the precedence relationship between events that have occurred. A product purchase link recorded in each event can be used as an identifier that maps events to the same purchase instant message.

NO purchase instant message event product
seller
user
(buyer/
Sharer/Selector) product purchase link note #One One send Seller 1 Arnold (Buyer) URL1 #2 One share Seller 1 Arnold (sharer) URL1 a list of what to share; #3 One Select Seller 1 Brian (selector) URL1 - #4 2 send Seller 1 Brian (Buyer) URL2 Purchase event triggered by shared event #2

Referring to Table 1, the application server 200 transmits a purchase instant message 1 of which the sender is the seller 1 and the receiver is Arnold to the terminal A 100 according to the request of the seller 1, and records the transmission event #1. The product purchase link URL1 included in the purchase instant message 1 may be recorded in the transmission event #1. For example, it is assumed that URL1 recorded in transmission event #1 is http://auction.co.kr/****?itemno=AA.

The application server 200 receives a product review sharing request from the terminal A 100 . The application server 200 may transmit the product review requested by Arnold to a product review sharing target (eg, a chat room), and record a sharing event #2 related to Seller 1 and Arnold as shown in Table 1. The application server 200 may record the product purchase link URL1 included in the product review sharing request in the sharing event. In this case, the product purchase link URL1 included in the product review sharing request may further include a seller (trackedID=1234567) and a sharer (userID=Arnold). For example, URL1 recorded in sharing event #2 may be http://auction.co.kr/****?itemno=AA&trackedID=1234567&userID=arnold. In addition, the application server 200 may additionally record a list of sharing targets included in the product review sharing request, and Brian may be included therein. Meanwhile, since the application server 200 is a product review sharing request received after transmitting the purchase instant message 1, it can be recognized that the purchase instant message 1 is a sharing event. Alternatively, the application server 200 may identify the product review created from the purchase instant message 1 as the product purchase link URL1 included in the product review sharing request. If there are several product reviews requested by Arnold to share, the application server 200 may group events having the same product purchase link.

The application server 200 may receive a selection (click) event #3 for the product review from the terminal B 110 after transmitting Arnold's product review to the chat room that includes the product review sharing target. As shown in #3 of Table 1, the application server 200 may record selection event #3 related to seller 1 and Brian and record the selected product purchase link URL1. Here, the product purchase link URL1 selected by Brian may include a seller (trackedID=1234567) and a sharer (userID=Arnold), like URL1 recorded in sharing event #2.

Thereafter, the application server 200 transmits the purchase instant message 2, in which the sender is the seller 1 and the receiver is Brian, to the terminal B 110 according to the request of the seller 1, and may record the transmission event #4. And, as described above, after the transmission event of purchase instant message 2, subsequent events are continuously recorded.

When the delivery event #4 of purchase instant message 2 occurs, the application server 200 includes the same subjects (Seller 1 and Brian) as the delivery event #4 before the delivery event #4 related to Seller 1 and Brian is recorded. Searches for the record of selection events that In addition, the application server 200 may determine that transmission event #4 has occurred due to selection event #3 that has previously occurred. Then, the application server 200 records the occurrence of a purchase action triggered by the sharing event #2 related to the purchase instant message 1. There may be various ways to record the fact that a purchase action has occurred. As shown in Table 1, a purchase event triggered by a sharing event #2 may be recorded in transmission event #4. Alternatively, transmission event #4 may be mapped to sharing event #2 as a purchase event.

When a purchase event occurs, the application server 200 provides a reward to Arnold for sharing product reviews. For example, if Brian purchases a product of a certain amount after checking Arnold's product review, a compensation amount set for the product or a compensation amount proportional to the product price may be paid to Arnold.

The application server 200 may check the sharing event #2 that triggers the purchase event, such as the transmission event #4, and determine the user Arnold recorded in the sharing event #2 as a target of compensation. The application server 200 may provide compensation for product reviews that induce a purchasing behavior. Compensation may be provided in various forms, such as points, points, coupons, discount coupons, and contents such as emoticons. The application server 200 may charge an advertising fee to seller 1 (advertiser) listed in the sharing event.

According to another embodiment, the application server 200 may determine whether a purchase action has been triggered by a shared product review by using a list of product reviews to be shared included in a sharing event instead of a selection event. That is, the application server 200 may record a transmission event of a purchase instant message sent to the purchaser and a sharing event of a product review, and manage a list of sharing targets included in the sharing event. And, whenever a purchase instant message transmission event occurs, the application server 200 searches for a sharing event recorded as a sharing target by the purchaser of the transmission event that occurred this time among previously recorded sharing events, and from the sharing event The fact that a purchase event has occurred can be recorded.

The application server 200 may provide a reward for a purchase activity that occurs within a certain time from the time the product review is shared. To this end, the application server 200 records events as shown in Table 1, and among the recorded events, events whose validity period has expired may be deleted.

2 is a flowchart of an advertising method using purchase instant messages of an application server according to an embodiment.

Referring to FIG. 2 , the application server 200 transmits a purchase instant message sent from the seller to the buyer Arnold to the purchaser terminal, and records a transmission event for the purchase instant message (S110). The transmission event includes the seller and the buyer Arnold, and may include a product purchase link.

When the application server 200 receives an input for writing a review for the purchase instant message from the buyer terminal, the application server 200 provides a review input screen for writing a product review to the buyer terminal (S120).

The application server 200 receives a request for sharing the written product review from the purchaser terminal, and records a sharing event using information included in the sharing request (S130). The product review sharing request may include a product review sharing target, written product reviews, and tracking information. Tracking information may include a seller, a buyer (sharer), and a product purchase link. At this time, identifiers of the seller and the buyer (sharer) may be included in the product purchase link. The sharing event includes a seller, a sharer (Arnold), and a product purchase link, and may further include a list of sharing targets. On the other hand, product review sharing targets may be selected from a range in which the application server 200 can know the recipients of the product reviews. For example, a product review sharing target may be a friend of a sharer subscribed to an instant messaging service provided by the application server 200 or a chat room in which the sharer participates. In this case, the application server 200 may share the shared friend or chat room. know who the participants are. A product review sharing target may be a personal social network channel (for example, Kakao Story) opened in the application server 200, and in this case, the application server 200 recognizes a user who has read or clicked a shared product review. can A product review sharing target may be a seller channel (eg, KakaoTalk Talk channel) opened in the application server 200, and in this case, the application server 200 sends a user who reads or clicks a shared product review Able to know.

The application server 200 transmits product reviews to a product review sharing target (S140). Product reviews may be posted in a chat room selected by the sharer, posted on the sharer's personal social network channel, or posted on the seller's channel.

The application server 200 determines whether the new buyer Brian purchased the product from the seller after sharing the product review based on the purchase instant message sent from the seller to the new buyer Brian (S150). When the application server 200 receives the purchase instant message sent from the seller to the new buyer Brian, the application server 200 may transmit the purchase instant message to the purchaser terminal and record a transmission event for the purchase instant message. The transmission event may include a seller and a buyer (Brian), and may include a product purchase link included in the purchase instant message. Then, the application server 200 checks events recorded prior to the transmission event, and determines whether product reviews related to the seller have been shared with new buyer Brian. The application server 200 may check whether a selection event in which buyer Brian selects a product review related to the seller is recorded, or a sharing event in which buyer Brian shares a product review related to the seller is recorded.

When the new buyer Brian receives a product review related to the seller, the application server 200 provides a reward for sharing the product review to Arnold, who has shared the product review (S160).

3 is a flow chart of an advertising method using purchase instance messages of a terminal according to an exemplary embodiment.

Referring to FIG. 3 , Arnold's terminal A 100 receives a purchase instant message sent from the seller to the buyer Arnold from the application server 200 (S210).

Terminal A 100 displays the purchase instant message on the screen and provides an input means for writing product reviews related to the purchase instant message (S220). Input means for writing product reviews may be diverse. For example, the terminal A 100 may provide a review input screen through which at least one of star ratings, product reviews, and photo attachments can be input for each purchased instant message. The terminal A 100 provides a purchase details page that manages a list of received purchase instant messages, and displays a screen for entering a product review when a specific purchase instant message is selected from among messages that can write reviews displayed on the purchase history page. can provide The terminal A 100 may provide a modal view including writing a product review on a screen displaying a purchase instant message, and may provide a screen for inputting a product review when writing a product review is selected. When terminal A 100 detects an input (long touch) of pressing and holding an instant message for purchase, it may provide a screen for inputting a product review.

Terminal A 100 receives a product review from an input screen provided through an input means (S230). Product reviews may include star ratings, product reviews, and photo attachments.

Terminal A 100 transmits a product review sharing request including a product review sharing target, written product review, and tracking information to the application server 200 (S240). The terminal A 100 inserts tracking information capable of identifying product reviews so that a purchase behavior triggered by product reviews can be tracked. Tracking information may include a seller, a buyer (sharer), a product purchase link, and the like. The seller and product purchase link can be extracted from the purchase instant message. At this time, when the product purchase link cannot be extracted from the purchase instant message, the terminal A 100 requests and obtains the page address where the product related to the purchase instant message is posted from the seller server 300, or obtains the address of the seller server. can be listed.

Terminal A 100 receives a reward for sharing a product review when a purchasing behavior triggered by the shared product review occurs (S250). Compensation may be provided in various forms, such as points, points, coupons, discount coupons, and contents such as emoticons.

4 to 6 are examples of interface screens for creating and sharing product reviews related to purchase instant messages.

Referring to FIGS. 4 and 5 , terminal A 100 receives a purchase instant message 10 sent from the seller to the buyer Arnold from the application server 200 . The terminal A 100 may display the purchase instant message 10 on the screen and provide an input means 20 for writing product reviews related to the purchase instant message. The purchase instant message 10 may include product information such as seller, product name, and product purchase link (URL address).

Referring to FIG. 4 , when the input means 20 is selected, the terminal A 100 may display a review input window 30 through which at least one of star ratings, product reviews, and photo attachments can be input. After the user writes a product review in the review input window 30, presses the share button 31, selects a sharing target, and transmits a product review sharing request. At this time, a picture or a star rating can be input through the extension button 32 .

Referring to FIG. 5 , when the input means 20 is selected, the terminal A 100 displays a product review input screen 40 on which at least one of star ratings 41, product reviews 42, and pictures attached 43 can be input. ) can be moved.

After writing a product review on the product review input screen 40, the user may press the save button 44 to save it, or press the share button 45 to select a sharing target and transmit a product review sharing request.

Referring to FIG. 6 , terminal A 100 provides a purchase detail page 50 for managing a list of received purchase instant messages, and provides an input means 51 for writing product reviews related to each purchase instant message. can provide

When the input means 51 is selected, as described in FIG. 4, the terminal A 100 displays a product review input screen ( 40) can be moved.

After writing a product review on the product review input screen 40, the user may press the save button 44 to save it, or press the share button 45 to select a sharing target and transmit a product review sharing request.

In addition to the method described in FIGS. 4 to 6 , the terminal A 100 provides a modal view including writing a product review on a screen displaying a purchase instant message, and when writing a product review is selected, a product review can be input. screen can be provided. When terminal A 100 detects an input (long touch) of pressing and holding an instant message for purchase, it may provide a screen for inputting a product review.

7 and 8 are examples of interface screens displaying shared product reviews.

Referring to FIG. 7 , when Brian is selected as a product review sharing target, Brian's terminal B 110 displays the product review 60 shared by Arnold in the chat room. The product review 60 may include content such as product name, star rating, product review, and photos, and may include a product purchase link 61 . Although it has been described that the product purchase link 61 is exposed, the product purchase link does not need to be exposed, and is inserted into the product review, so that the user can move to the product purchase link by selecting the product review.

Referring to FIG. 8 , when a seller channel opened in the application server 200 (eg, KakaoTalk Talk channel) is selected as a target for sharing product reviews, Arnold writes and shares in the seller channel 70 A product review can be posted. At this time, the application server 200 may collect information when a user Cindy reads a posted product review or clicks a photo, and may record a selection event in which Cindy selects Arnold's review.

In addition to the methods described in FIGS. 7 and 8 , the subject to whom product review is to be shared may be shared on a personal social network channel (eg, Kakao Story) operated by the sharer who wrote the product review. In addition, the application server 200 may collect information when a user Cindy reads a posted product review or clicks a photo, and may record a selection event in which Cindy selects Arnold's review.

In this way, according to the embodiment, by exposing product reviews and paying compensation to purchase behaviors triggered by the product reviews, social network services can be expanded into advertising channels without increasing the number of online advertising spaces.

According to the embodiment, anyone who receives the purchase instant message can easily write a product review, share it with friends on a social network service, and receive a reward for a purchase action triggered by the product review.

According to the embodiment, since rewards vary depending on the results of writing and sharing product reviews, buyers can faithfully write and actively share product reviews, and send product reviews to friends with similar inclinations or friends who are interested in the product. By sharing, you can expect a targeting advertisement effect.

According to the embodiment, a user who checks a product review of a friend can trust and purchase a product recommended by the friend.

According to an embodiment, the application server may build a product database including purchased products and shared product reviews based on purchase instant messages sent from sellers to buyers, and analyze accumulated product reviews to obtain product search results. It can provide or recommend products suitable for the user's inclination.

According to the embodiment, the application server may statistically calculate a share index of product reviews, a purchase inducement index from product reviews, and the like, measure various advertisement effects for a product, and provide an advertisement strategy to a seller (advertiser).

The embodiments of the present disclosure described above are not implemented only through devices and methods, and may be implemented through a program that realizes functions corresponding to the configuration of the embodiments of the present disclosure or a recording medium on which the program is recorded.

Although the embodiments of the present disclosure have been described in detail above, the scope of the present disclosure is not limited thereto, and various modifications and improvements of those skilled in the art using the basic concepts of the present disclosure defined in the following claims are also included in the present disclosure. that fall within the scope of the right.

Claims (20)

As a method of operating a server operated by at least one processor,
Transmitting a purchase instant message sent from the seller to the buyer to the buyer terminal;
Receiving a product review for a product included in the purchase instant message from the purchaser terminal and receiving a sharing request for the product review;
Transmitting the product review including a product purchase link to a target for sharing the product review included in the sharing request; and
Based on a new purchase instant message sent from the seller to the new buyer, determining whether the new buyer purchased the product from the seller after sharing the product review
Operation method including. In paragraph 1,
When the new buyer purchases a product from the seller after sharing the product review, paying a reward to the sharer who shared the product review
Operation method further comprising. In paragraph 1,
Receiving the sharing request
Providing a review input screen for writing a product review to the purchaser terminal when an input for writing a review for the purchase instant message is received from the purchaser terminal; and
Receiving the sharing request including the product review input from the review input screen and the product review sharing target
Including, operating method. In paragraph 3,
The sharing request
Further comprising tracking information including the seller, the buyer, and the product purchase link. In paragraph 1,
Recording a seller, a buyer, and a product purchase link included in the purchase instant message in a transmission event;
Recording the seller, sharer, and product purchase link included in the sharing request in a sharing event; and
Recording a selector who selected the product review, a seller included in the product review, and a selected product purchase link in a selection event;
The step of determining whether the product has been purchased
Among the recorded events, if the selection event including the same subjects as the seller and the buyer included in the new purchase instant message exists, determining that the new buyer purchased the product after sharing the product review, how it works. In paragraph 5,
Checking the sharing event including the same product purchase link as the selection event; and
Paying a reward to a sharer of the sharing event
Operation method further comprising. In paragraph 1,
Recording the seller, buyer, and product purchase link included in the purchase instant message in a transmission event; and
Recording a list of sellers, sharers, product purchase links, and sharing targets included in the sharing request in a sharing event;
The step of determining whether the product has been purchased
Among the recorded events, if the buyer included in the new purchase instant message is included in the sharing target list and the sharing event including the same subject as the seller included in the new purchase instant message exists, the new purchaser An operation method of determining that the product was purchased after the product review was shared. In paragraph 7,
Paying a reward to a sharer of the sharing event
Operation method further comprising. In paragraph 1,
The product reviews are shared with
A method of operation comprising at least one of a friend or chat room subscribed to an instant messaging service, a personal social network channel, and a seller channel opened by the seller. As a method of operating a server operated by at least one processor,
After transmitting the purchase instant message sent from the seller to the terminal, receiving a product review for the product included in the purchase instant message;
Receiving a product review sharing request including the product review, a sharing target to share the product review, and a product purchase link from the terminal;
Transmitting the product review including the product purchase link to the sharing target; and
If the seller sends a new purchase instant message to the sharing target, paying a reward to the sharer who shared the product review
Operation method including. In paragraph 10,
Recording an event in which the product purchase link is selected from the terminal to be shared
Further comprising a method of operation. In paragraph 10,
The target of sharing
A method of operation comprising at least one of a friend or chat room subscribed to an instant messaging service, a personal social network channel, and a seller channel opened by the seller. As a method of operating a terminal operated by at least one processor,
Receiving, from the application server, a purchase instant message sent from the seller to the buyer;
Providing an input means for writing product reviews related to the purchase instant message;
Receiving input of product reviews and product review sharing targets through the input means; and
Transmitting a product review sharing request including the product review and the product review sharing object to the application server
Operation method including. In paragraph 13,
The step of receiving compensation for the product review that triggered the purchase behavior
Further comprising a method of operation. In paragraph 13,
The step of providing the input means is
An operation method of providing a screen for inputting at least one of star ratings, product reviews, and photo attachments for each purchase instant message. In paragraph 13,
The step of providing the input means is
An operating method comprising: providing a purchase details page for managing a list of received purchase instant messages, and providing a screen for inputting a product review for a purchase instant message selected on the purchase details page. In paragraph 13,
Request to share product reviews
Further comprising tracking information including the seller, the buyer, and a product purchase link. In paragraph 13,
The product reviews are shared with
A method of operation comprising at least one of a friend or chat room subscribed to an instant messaging service, a personal social network channel, and a seller channel opened by the seller. As an application stored on a computer-readable recording medium,
displaying purchase instant messages from the seller to the buyer;
Providing an input means for writing product reviews related to the purchase instant message;
Receiving input of product reviews and product review sharing targets through the input means; and
Instructions for executing a step of transmitting a request for sharing a product review including the product review, a target for sharing the product review, and tracking information extracted from the purchase instant message to the application server;
The tracking information includes the seller, the buyer, and a product purchase link, the application. In paragraph 19,
The input means is
An application comprising a screen for inputting at least one of star ratings, product reviews, and photo attachments for each purchase instant message or a screen for inputting a product review for a purchase instant message selected from a purchase history page.

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