KR20220162892A - Method and system for providing customized advertisement based on instant message - Google Patents

Abstract

A customized advertisement providing system comprises: an artist terminal on which an artist application is installed, which communicates with a central server through a network, and in which an artist message including an identification code is registered through the artist application; at least one user terminal on which a user application is installed, which communicates with the central server through the network, and on which a personalized message transformed from the artist message based on the identification code is displayed; and a customized advertisement provision server which communicates with at least one of the artist terminal, the user terminal, and the central server through the network. The customized advertisement provision server includes: a customized advertisement selection unit which is configured to select an advertisement content corresponding to the artist message or the personalized message among various kinds of registered advertisement contents; and an advertisement content transmission unit which is configured to transmit the advertisement content selected by the customized advertisement selection unit to the user terminal or the central server so that the selected advertisement content is displayed on the user terminal along with the personalized message. Therefore, the customized advertisement providing system can effectively perform advertisement.

Description

Method and system for providing customized advertisement based on instant message

The present invention relates to a method and system for providing customized advertisements based on instant messages, and more particularly, to personalize a message written by an artist by converting a message written by an artist into a personalized message for each of a plurality of users using user information and providing the personalized message. In a messaging service, a method and system for providing customized advertisements based on instant messages are provided by analyzing a message written by an artist and providing customized advertisements related to the message itself or the individual user.

A method of transferring information between users using the Internet may include an Instant Message Service (IMS) and a Social Network Service (SNS). Through the instant message service, users can not only send and receive messages as if having a direct 1:1 conversation, but also communicate with several people through a single chat window. The instant message server may provide not only a function of simply delivering a message, but also a function of transmitting an emoticon, flashcon, giftcon, etc. to a conversation partner or a file through a messenger chat window.

A social network service is a service that allows users to form a personal network on the Internet, and allows them to share information related to a specific area of interest or activity. As a message service between individuals, instant message services such as KakaoTalk are widely used, and social network services such as Twitter and Instagram are widely used as channels for communicating with fans and celebrities such as celebrities and sports stars. .

However, in instant message services such as KakaoTalk, a method of using a group chat room is disclosed in one-to-many messaging, and in the case of Twitter or Instagram, messages posted by one celebrity are displayed to multiple users in the same way. , Communication is only made in the way that several users read the same message, and a large number of celebrities (artists) and fans (users) have not been able to meet the demand for more private communication from each fan's point of view.

On the other hand, in the modern society, informatization, personalization, and networking are producing numerous products, information, and services. Producers have to compete with numerous competitors, and consumers have difficulty in choosing from too much information. types have diversified. In this information age, various marketing is being attempted for efficient advertisement, and in particular, marketing using celebrities (artists) for brand and image is being attempted through various means.

The problem to be solved by the present invention is to perform marketing such as artist-related product information/artist-related event information/advertisement product information using instant messages between celebrities (artists) and fans (users) where private communication takes place. It is to provide a method and system for providing customized advertisements based on instant messages.

In addition, the problem to be solved by the present invention does not end with providing simple information related to instant messages, but rather shares certain correlated information such as location-based, fans' (users') tendencies, and artist's schedules with fans. Therefore, it is to provide a system that allows various types of communication to occur in the cultural ecosystem between artists and fans, manage information so that various types of additional services can occur on the system, and provide a system that can use services under desired conditions.

A customized advertisement providing system according to an embodiment for realizing the object of the present invention described above, an artist app is installed, communicates with a central server through the network, and an artist message including an identification code is registered through the artist app. An artist terminal and a user app are respectively installed to communicate with a central server through a network, and display a personalized message converted from the artist message based on the identification code, and the artist terminal and the user terminal. and a customized advertisement providing server communicating with at least one of the central servers through the network. The customized advertisement providing server includes a personalized advertisement selection unit configured to select advertisement contents corresponding to the artist message or the personalized message from among various types of registered advertisement contents, and the advertisement contents selected by the customized advertisement selection unit to be personalized. and an advertising content transmitting unit configured to transmit the selected advertising content to the user terminal or the central server so as to display the selected advertising content on the user terminal along with a message.

In one embodiment of the present invention, the customized advertisement selector may be configured to select advertisement contents by additionally considering interests of each user.

In one embodiment of the present invention, the personalized advertisement selector includes a user interest extractor configured to extract interest for each user based on a user message registered from the user terminal in response to the personalized message, and the personalized message and A context-based selection unit may be included to select customized advertisement contents corresponding to the interest of each user, based on the conversation topic determined by analyzing the conversation details composed of the user messages.

In one embodiment of the present invention, the user interest extraction unit extracts interests of a plurality of users or extracts common interests of a plurality of users who are subscribers by artist, and groups and manages users by common interests.

In an embodiment of the present invention, the user interest extractor may analyze a correlation for each interest, and additionally group and manage potential users having a possibility of interest.

In one embodiment of the present invention, the personalized message is displayed on the user app in a form including at least one of text, image, voice, and video, and the advertising content is included in the personalized message for each user on the user app. It may be displayed or displayed separately from the personalized message.

In one embodiment of the present invention, when the advertisement content is clicked, it may lead to a purchase page or a reservation page of a product or service related to the advertisement content.

In one embodiment of the present invention, the personalized advertisement selection unit, when the artist message or the personalized message includes text, determines whether there is a product or service associated with the text using text recognition technology, and Depending on whether advertisement contents for goods or services are registered, the advertisement contents may be selected.

In one embodiment of the present invention, the personalized advertisement selection unit, when the artist message or the personalized message includes an image or video, uses image or video recognition technology to determine whether there is a product or service associated with the image or video. It is possible to determine whether or not the advertisement content for the corresponding product or service is registered, and to select the advertisement content.

In one embodiment of the present invention, the customized advertisement selection unit may further include a user preference-based selection unit that gives priority to advertisement contents corresponding to preference items for advertisement contents previously selected by the user.

An artist terminal according to an embodiment for realizing the object of the present invention is installed, communicates with a central server through the network, and an artist message including an identification code is registered through the artist app, and a user app At least one of the at least one user terminal, each installed, communicating with the central server through a network, and displaying a personalized message converted from the artist message based on the identification code, and the artist terminal, the user terminal, and the central server. A method for providing customized advertisements using a customized advertisement providing system including a customized advertisement providing server communicating with Hana through the network selects advertisement contents corresponding to the artist message or the personalized message among various types of registered advertisement contents. and transmitting the selected advertisement content to the user terminal or the central server so that the selected advertisement content is displayed on the user terminal together with the personalized message.

According to embodiments of the present invention, it is possible to perform marketing such as artist-related product information/artist-related event information/advertisement product information by using instant messages between celebrities and fans where personal communication takes place, and a plurality of receiving messages Users of interest can also receive interest-based advertising content, so that effective advertising can be performed.

However, the effects of the present invention are not limited to the above effects, and may be expanded in various ways without departing from the spirit and scope of the present invention.

1 is a diagram illustrating a system for providing customized advertisements based on instant messages according to an embodiment of the present invention.
2 is a block diagram illustrating a user app implemented in a user terminal and an artist app implemented in an artist terminal of a customized advertisement providing system according to an embodiment of the present invention.
3 is an exemplary view of a user interface (UI) of a user app implemented in a user terminal of a system for providing customized advertisements according to an embodiment of the present invention.
4 is a block diagram showing the configuration of a customized advertisement providing server of a customized advertisement providing system according to an embodiment of the present invention.
FIG. 5 is a block diagram illustrating the configuration of a customized advertisement selection unit of FIG. 4 .
6 is a diagram illustrating a method of providing customized advertisements based on instant messages according to an embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in more detail with reference to the drawings.

Since the present invention may have various changes and various forms, specific embodiments are illustrated in the drawings and described in detail in the text. However, it should be understood that this is not intended to limit the present invention to the specific disclosed form, and includes all modifications, equivalents, and substitutes included in the spirit and scope of the present invention.

1 is a diagram illustrating a system for providing customized advertisements based on instant messages according to an embodiment of the present invention.

Referring to FIG. 1, the customized advertisement providing system includes at least one user terminal 10, at least one artist terminal 20, a network 30, a central server 40, and a customized advertisement providing server 50. can do.

The user terminal 10 may be a smart device used by a plurality of users respectively. Here, the smart device is a computer or portable terminal owned by each user, and the user can access the network 30 in the form of a web, application, or web app through the user terminal 10. A personalized messaging service may be provided by communicating with the central server 40 . Here, the personalized message is a message delivered by one artist to a plurality of users, and is a personalized message in which at least some terms are modified to include the user information by using user information unique to each user. That is, according to user information, at least a part of messages transmitted for each user may be different from each other.

On the other hand, the computer includes, for example, a desktop, a laptop, a tablet PC, and the like equipped with a web browser, and the portable terminal, for example, has portability and mobility. As a wireless communication device that guarantees this, a smartphone, a personal communication system (PCS), a global system for mobile communication (GSM), a personal digital cellular (PDC), a personal handyphone system (PHS), and a personal digital assistant (PDA) , IMT (International Mobile Telecommunication)-2000, CDMA (Code Division Multiple Access)-2000, W-CDMA (W-Code Division Multiple Access), Wibro (Wireless Broadband Internet) devices, etc. It may include a wireless communication device of.

A user app may be installed on the user terminal 10 . Through the user app, the user can use a personalized chat service with a desired artist. A detailed description of the user app will be described later in the description of FIG. 2 .

The user terminal 10 is configured to transmit and receive data by accessing the central server 40 through the network 30 according to a command of the user app.

Here, the network 30 may be implemented using a mobile communication network, and the mobile communication network includes a wide area network (WAN), a personal area network (PAN), 3G, 4G, LTE, 5G, and Wi-Fi. It may include, but is not limited to.

The artist terminal 20 is a terminal that has a certain relationship with the artist, for example, a personal terminal owned and used by the artist, a terminal used by a staff member such as a manager who has a certain relationship with the artist, or a terminal to which the artist belongs. It may be a company terminal used by a company. For example, the artist terminal 20 may be a smart device.

An artist app may be installed on the artist terminal 20 . Through the artist app, the artist can use the artist chat service with a plurality of users who have selected themselves, and staff such as managers who have a certain relationship with the artist, or the company manages and supports the artist's chat through the artist app. can A detailed description of the artist app will be described later in the description of FIG. 2 .

The artist terminal 20 is configured to transmit/receive data by accessing the central server 40 through the network 30 according to a command of the artist app.

The central server 40 may generate a personalized message using the artist message received from the artist terminal 20 and user information pre-entered through the user terminal 10 . In particular, the artist message includes an identification code, and the identification code may be replaced with the user information to generate the personalized message. Accordingly, each of the plurality of fan users can use a 1:1 chat service from an artist such as a singer or actor by the personalized message generated for each of the plurality of fan users.

On the other hand, the artist terminal 20 and the user terminal 10 are not distinguished from each other, and may be implemented in the same smart device. For example, an artist app as well as a user app may be installed in the artist terminal, and both the artist app and the user app may be implemented in one app according to a login account.

In this embodiment, the creation of the personalized message has been described as being performed in the central server 40, but is not limited thereto. For example, the personalized message may be generated in the user terminal 10 instead of the central server 40, and if necessary, the personalized message may be generated between the central server 40 and the user terminal. (10) It may be done in all.

The customized advertisement providing server 50 analyzes a message from the artist terminal 20, extracts at least one advertisement content associated with the message, and transfers the advertisement content from the artist terminal 20 to the user terminal 10. ) It is configured to be included in the message transmitted to and delivered.

For example, the customized advertisement providing server 50 analyzes an artist message received through communication with the central server 40, transmits the extracted advertisement content to the central server 40, and the central server ( 40) may generate a personalized message from the artist message and transmit the personalized message to each user by adding the extracted advertisement content. Alternatively, when a personalized message based on user information is generated from the central server 40 and transmitted to the customized advertisement providing server 50, the customized advertisement providing server 50 receives the personalized message based on the personalized message information. The advertising content to be provided to each user may be extracted, included in a personalized message, and transmitted to each user terminal 10 . In this case, when extracting advertising content, user information such as interests of each user may be considered.

The customized advertisement providing server 50 may be configured to monitor an operation in which the artist terminal 20 transmits a message to the user terminal 10 through an instant messenger supported by the central server 40 . As a result of monitoring, the customized advertisement providing server 50 satisfies preset conditions (for example, whether each user agrees to receive advertisements, whether information has been acquired enough to extract suitable advertisements for each user, artist and user The artist terminal 10 may be controlled to include an advertisement when a message is transmitted to the user terminal 10 through an instant messenger.

The detailed operation and configuration of the customized advertisement providing server 50 will be described later with reference to FIG. 4 .

2 is a block diagram illustrating a user app implemented in a user terminal and an artist app implemented in an artist terminal of a customized advertisement providing system according to an embodiment of the present invention. 3 is an exemplary view of a user interface (UI) of a user app implemented in a user terminal of a system for providing customized advertisements according to an embodiment of the present invention.

1 to 3, the user app 100 is installed in the user terminal and communicates with the central server 40 through a network to log in to a user account and perform personalized chat service functions with artists. .

The user app 100 includes a login service unit 110 that provides a login service for a user account, a personalized chat service unit 120 that displays the personalized message and receives a feedback message, and advertisements associated therewith with the personalized message. It may include a marketing service unit 130 for displaying.

After logging in to the user account, the user may proceed with payment to use the service. The payment is provided in the form of a payment service by period, and is provided as, for example, a monthly subscription-type auto-renewal product, so that continuous purchase and service maintenance can be encouraged.

Pre-input user information may be stored in the user account. For example, the user information may be a nickname previously stored in the user account, anniversary information, date of registration, and the like. Also, the user information may include location information recognized from the user terminal. That is, the login service unit 110 manages user information and provides a login service.

The nickname is a term used by an artist to refer to a user, and can be set by the user through the user app 100 . The anniversary information is, for example, a date that the artist wishes to commemorate the user's anniversary, such as the user's birthday, and the user may set it through the user app 100 . The subscription date information is the date when the user starts payment for service use, and may be used to display the date of subscription to the corresponding artist.

In addition, the subscription information can be used as a criterion for limiting or expanding the contents of the user's service. For example, through the sign-up information, when the date of subscription to the artist exceeds a specific date, the number of characters in the text of the reply message sent by the user to the artist is increased (for example, the initial 30 characters are increased to 50 characters). It is possible to provide a differentiated service such as allowing a photo to be attached to the reply message.

In this embodiment, the user information is exemplified by nickname, anniversary information, date of registration information, location information, etc., but is not limited thereto, and may include user personalized data that can be used to form a personalized message. For example, personalized data such as the user's language, blood type, and payment information may be further included in the user information.

The personalized chat service unit 120 may receive and display a personalized message generated based on an artist message sent by an artist, and may receive a feedback message that is a message sent from the user to the artist.

The marketing service unit 130 displays advertising content that considers the interest of itself or each user based on the personalized message sent by the artist, and according to the user's response, connects to a product or service related site linked to the advertising content. is configured to The personalized message may be delivered to the user in a form including at least one of text, image, voice, and video, and the advertisement content may be displayed to be included in the personalized message or displayed separately. Specifically, the marketing service unit 130 is configured to receive and display at least one advertisement content extracted by analyzing a personalized message.

For example, if the personalized message includes text, the marketing service unit 130 determines whether there is a product or service related to the text or a similar product or service using text recognition technology. Advertising content can be output. For example, when a meal or a specific food name (dumplings, see FIG. 3) is included in the text, the store name or food product name (bibigo dumplings, see FIG. 3) registered as advertisement content may be output. Meanwhile, in this case, in displaying advertising content, the user's current location, the user's taste in food, and the like may be considered.

Alternatively, if the personalized message includes an image or video, advertisement content for a related product or service may be output using image or video recognition technology. For example, in the case of an image as shown in FIG. 3 , advertisement content may be output based on product information of clothes worn by an artist.

That is, the user may be connected to a purchase page or a reservation page of the corresponding product or service by clicking on the corresponding advertisement content.

The artist app 200 is installed in the artist terminal and communicates with a central server through a network to perform an artist chat service function of logging in an artist account and sending and receiving messages to users who are fans.

The artist app 200 may include an artist login service unit 210 that provides a login service for an artist account and an artist chat service unit 220 that receives an artist message including an identification code.

Artists can use the service after logging in to their artist account.

The artist chat service unit 120 may receive an artist message to be transmitted to a plurality of users, and receive and display the feedback message from the plurality of users.

Meanwhile, the artist may transmit a reservation message using the artist app 200 . The central server 40 generates a personalized reservation message using the artist reservation message and the user information, transmits the personalized reservation message to the user app 100 at a predetermined reservation time, and provides the personalized chat service. The unit 120 may display the personalized reservation message at the predetermined reservation time.

In addition, the artist chat service unit 220 receives an artist event message including the identification code, and the central server 40 generates a personalized event message using the artist event message and the user information, When a predetermined event occurs, the personalized event message is transmitted to the user app 100, and the personalized chat service unit 120 may display the personalized event message when the predetermined event occurs.

For example, a specific time of the user's birthday included in the user information can be set as a reservation time, and an artist reservation message containing a birthday message including an identification code is converted into a personalized reservation message, and the user app at the reservation time 100, or by using the payment information included in the user information, the artist event message containing the artist subscription thank you message including the identification code is converted into a personalized event message, so that the user pays for the monthly subscription (event occurs) When, it can be transmitted to the user app 100.

Through this, a large number of fans can experience a private 1:1 chat room where they chat with the artist, and the artist can efficiently provide services to a large number of fans. In particular, since artist apps and user apps are easily implemented through terminals such as smartphones, users can access services easily and quickly regardless of location and time, satisfying the needs of users as fans who want quick information about artists and real-time status of artists. can be satisfied

Meanwhile, the user information may include a user language used by the user. If the artist message is written in a language other than the standard language, it is translated into the preset standard language, and the central server 40 or the user app 100 translates the standard language into the user language, and the user language Translation of can be done through machine translation or artificial intelligence translation.

In addition, in transmitting the feedback message to the artist app 100, the central server 40 filters messages with inappropriate contents, and when the feedback message includes inappropriate contents, the artist in the feedback message Transmission to the app 100 may be blocked.

In the filtering, when the feedback message includes text, text recognition technology is used to compare whether a preset forbidden word is included, and when the feedback message includes an image or video, image or video recognition technology is used to compare the feedback message. , it is possible to screen whether or not a preset forbidden image is included.

Hereinafter, with reference to FIG. 4, the customized advertisement providing server 50 will be described in detail.

4 is a block diagram showing the configuration of a customized advertisement providing server of a customized advertisement providing system according to an embodiment of the present invention.

As shown in FIG. 4 , the customized advertisement providing server 40 according to an embodiment of the present invention may include a communication unit 410 , a storage unit 420 and a control unit 430 . Also, the control unit 430 may include a customized advertisement selection unit 431 and an advertisement content transmission unit 432 .

First, the communication unit 410 may use the network 30 to transmit/receive data between a user terminal and a server.

The communication unit 410 according to an embodiment of the present invention may transmit a control command required to transmit an advertisement to the user terminal 10 through the artist terminal 20 to the user terminal 10 . In addition, the communication unit 410 may perform an operation of obtaining a conversation history between a user and an artist, an operation of receiving user-specific preference information input by a user, and interest information.

The storage unit 420 may include, for example, a built-in memory or an external memory. The built-in memory includes, for example, volatile memory (e.g., DRAM (dynamic RAM), SRAM (static RAM), SDRAM (synchronous dynamic RAM), etc.), non-volatile memory (non-volatile memory) (e.g., OTPROM (one time programmable ROM), PROM (programmable ROM), EPROM (erasable and programmable ROM), EEPROM (electrically erasable and programmable ROM), mask ROM, flash ROM, flash memory (such as NAND flash or NOR flash), hard drive, Or, it may include at least one of a solid state drive (SSD).

The external memory includes a flash drive, for example, compact flash (CF), secure digital (SD), micro secure digital (Micro-SD), mini secure digital (Mini-SD), extreme digital (XD), A multi-media card (MMC) or a memory stick may be further included. The external memory may be functionally and/or physically connected to the electronic device through various interfaces.

The storage unit 420 according to an embodiment of the present invention may store data required to determine the interests of the user based on conversation details performed on the instant messenger. For example, the storage unit 420 may store data required to determine a field to which a word extracted from a conversation history belongs.

In addition, the storage unit 420 may store various advertisement contents (advertisement video, advertisement image, etc.) provided from advertisers managed by the central server 40 or by itself in advance.

The controller 430 may also be referred to as a processor, controller, microcontroller, microprocessor, microcomputer, or the like. Meanwhile, the control unit may be implemented by hardware, firmware, software, or a combination thereof.

In the case of implementation by firmware or software, an embodiment of the present invention may be implemented in the form of a module, procedure, or function that performs the functions or operations described above. The software code may be stored in the memory and driven by the control unit. The memory may be located inside or outside the user terminal and server, and data may be exchanged with the control unit by various means known in the art.

The control unit 430 according to an embodiment of the present invention may include a customized advertisement selection unit 431 and an advertising content transmission unit 432.

The customized advertisement selection unit 431 selects the type of advertisement suitable for being provided through the artist among various types of advertisement contents that can be provided by the customized advertisement providing server 50 (eg, operation of selecting a suitable advertisement item). ) can be performed. A more detailed description of the customized advertisement selector 431 will be described with reference to FIG. 5 .

The advertisement content transmission unit 432 may perform an operation of transmitting the advertisement contents selected by the customized advertisement selection unit 431 on an instant messenger together with a message transmitted from an artist to a plurality of users. The advertising content transmission unit 432 may also select a timing of transmitting advertising content on an instant messenger.

The advertising content transmission unit 432 may set conditions for transmitting advertising content, the number of subscription dates for the corresponding artist, the number of conversation messages accumulated on the same day, the standard time elapsed from the conversation start time, and the standard time elapsed from the conversation stop time. , When a condition such as whether the corresponding advertisement content matches the interests of each user is satisfied, the advertisement may be included in the transmission message and transmitted. According to various embodiments, the advertising content transmission unit 432 may control to include an advertisement in a transmission message and deliver it in all cases where an artist sends a message to a user.

The advertising content transmission unit 432 may also temporarily or permanently restrict the transmission of advertising content according to the characteristics of the user receiving the advertising content (eg, a user who does not agree to receive the advertisement, a minor under a certain age).

5 is a block diagram showing the configuration of a customized advertisement selection unit according to an embodiment of the present invention.

As shown in FIG. 5 , the customized advertisement selection unit 431 according to an embodiment of the present invention may include a user interest extraction unit 431a, a context-based selection unit 431b, and a user preference-based selection unit 431c. can

First, the user interest extractor 431a may collect interest information for each user in advance according to various embodiments of the present disclosure. For example, the user interest extractor 431a may request the user to input an area of interest or provide a selection menu to select the area of interest. For example, the user interest extractor 431a provides classification items such as 'travel', 'clothing', 'beauty', 'electronic devices', and 'cultural life' to the user so that the user can select the items of interest. you can ask to do it. When an item of interest is set by the user, the user interest extractor 431a may match the user account with the item of interest of the user and store and manage them separately.

According to various embodiments, the user interest extractor 431a may perform an operation of extracting a region of interest based on a conversation history of the user.

In addition, the user interest extractor 431a may calculate interests of a plurality of users or common interests of conversation participants. In addition, a plurality of users who are conversation participants by artist may be grouped and managed by interest, and potential users who may have interest may be additionally grouped and managed by analyzing a correlation by interest.

Areas of interest may be preset as large category items such as, for example, 'travel', 'clothing', 'beauty', 'electronic devices', 'food', and 'cultural life'. After extracting the words included in the conversation history, if the corresponding word attribute is a word of a small category item, a middle category or large category word including the corresponding word may be calculated, and the word may be classified based on this. The user interest extractor 431a may extract common interests of a plurality of users based on the conversation details through this process.

The user interest extractor 431a may determine the area of the major classification item securing the largest number of words as the area of interest of the user through the item classification operation of words. For example, as a result of extracting and classifying words based on the user's conversation details, the user interest extractor 431a finds 1 word in clothing, 10 words in food, 2 words in cultural life, and 2 words in travel. Assuming that the result value is 0, the user interest extractor 431a may determine the user's interest as the 'food' item.

In addition, the user interest extractor 431a may comprehensively analyze not only conversation history with a specific artist but also conversation history in chat windows with multiple artists to calculate interest for each user.

In addition, the user interest extractor 431a may indirectly calculate the area of interest of an artist who is in a position to provide advertisements. The user interest extractor 431a may calculate the interest of the artist based on words included in the conversation details and the number of inputs of specific words. The user interest extractor 431a may select an advertisement item or advertisement content corresponding to the artist's interest, and prior to that, may preferentially allocate advertisement content corresponding to the interest to the corresponding artist. For example, when the artist's interest is 'food', the user interest extractor 431a may preferentially select and provide food-related advertisements. Accordingly, the present invention has high advertising efficiency in that phrases related to advertising content are likely to appear frequently on messages created by artists, and a plurality of users receiving messages can also receive interest-based advertising content. , can carry out effective advertising.

The context-based selection unit 431b may perform an operation of selecting a product advertisement or information related to a conversation topic. That is, the context-based selection unit 431b may select advertisement content based on the context of the conversation history. Specifically, the context-based selection unit 431b calculates all topics calculated based on all conversations conducted after the chat window is opened on the instant messenger, and conversations conducted during a specific time range (eg, 1 day). Subjects for each period can be calculated. Also, the context-based selector 431b may determine whether or not a conversation topic has changed and the changed conversation topic based on a list of key words used in real time.

The context-based selection unit 431b may perform an operation of selecting an advertisement related to the subject based on the determined conversation subject. The context-based selection unit 431b may select an advertisement field related to the calculated subject, and may select advertisements of individual items belonging to the selected advertisement field as advertisement content. Alternatively, when the calculated topic is irrelevant to the advertisement field or there is no related individual item (advertisement content), an operation of selecting information connected to the subject can be performed. Meanwhile, interests of each user may be considered in the process of selecting advertisement contents. Specifically, the context-based selection unit 431b may be configured to select customized advertising content corresponding to the interest of each user based on a conversation topic.

For example, when having a conversation about the latest movie in a chat room, the context-based selector 431b monitors the conversation history, determines a conversation topic, and responds to the determined conversation topic 'latest movie' Determines whether there is an individual item (specific movie promotion) related to the latest movie in the advertising field under management, and if there is such an item, select it as advertisement details, and if there is no individual item, site information that provides the latest movie information You can perform the action provided. For example, a customized button may be provided to the right of a message including a keyword in a conversation history, and when the corresponding button is manipulated, a related web search or site may be moved. Alternatively, if there are multiple advertisement contents, advertisement contents for a movie corresponding to each user may be selected based on a user's interest in the latest movie, for example, a liking for an action movie or a horror movie. have.

That is, the context-based selection unit 431b is configured to perform a conversation history analysis operation centered on a chat window and select customized advertisement content in consideration of user information. Accordingly, the context-based selector 431b may analyze interest information of a chat window unit to which the user belongs, rather than individual users, and select and present customized advertising content suitable for each user.

That is, the context-based selection unit 431b can select an advertisement item or advertisement content corresponding to a common conversation topic and interest of an artist and a plurality of users in the chat window, thereby increasing the user's purchase desire. .

The user preference-based selector 431c may perform an operation of selecting an advertisement corresponding to a user's previously selected preference item for advertisement content as an advertisement to be provided. According to various embodiments of the present disclosure, the user preference-based selection unit 431c may obtain information about preference items from the user, and the obtained user preference items may include, for example, a specific advertisement image preferred by the user, It may include user preference information on at least one of a specific advertisement image preferred by the user, a specific advertisement item preferred by the user, a specific brand preferred by the user, and a specific advertisement model preferred by the user. Based on this, the user preference-based selection unit 431c may give priority to advertisements corresponding to items preferred by the user.

6 is a diagram illustrating a method of providing customized advertisements based on instant messages according to an embodiment of the present invention.

1 to 6, the customized advertisement providing method includes a user login step in which a plurality of users log in using respective user terminals, a user information check step in which user information is checked, and an artist sends a message using the artist terminal. Creating a message for the artist to be created (S100), generating a personalized message for each of a plurality of users (S200), analyzing each personalized message to be displayed on the user terminal of each of the plurality of users (S300) , displaying customized advertising content along with a personalized message on each user terminal (S400), and moving to a related page when manipulating the customized advertising content (S500).

In the user log-in step, the user may access the central server 30 through the user app 100 of the user terminal and perform a new sign-up or log-in. In addition, the user may input user information through the user app 100 and store it in the central server 40 .

After installing the user app on the user terminal, the user can access the service page by entering personal information and logging in. After selecting a desired artist group, the user can use the service by paying for the subscription for the number of people desired to subscribe. The service can be provided as a monthly subscription-type auto-renewal product that encourages continuous purchase and service maintenance.

Meanwhile, the user may input user information through the user app 100 . The user information may include a nickname previously stored in the user account, anniversary information, date of registration information, and location information recognized from the user terminal.

In the user information checking step, the previously input user information of the logged in user is checked. At this time, if there is an uninputted value, the user may be requested to input, or necessary user information may be brought from the user terminal.

In the artist message creation step (S100), the artist may create an artist message including an identification code using an artist app installed in the artist terminal. In this case, the identification code may include a nickname identification code, anniversary identification code, date of registration identification code, and location information identification code. In addition, the artist app may provide an artist self-inspection screen before sending an artist message so that the artist can review the written message before sending the artist message.

In the personalized message generating step (S200), the personalized message may be generated by replacing the identification code of the artist message with corresponding user information.

The nickname identification code of the artist message is replaced with the nickname, the anniversary identification code is replaced with the anniversary, and the date of registration identification code and location information identification code are replaced with the location information to generate the personalized message.

For example, when an artist writes '@@@' in the text of an artist message, the subscriber's nickname is displayed in the 1:1 chat room of the subscriber user. (Example: If the preset nickname is 'Jinyoung', @@@ what are you doing? → What are you doing, Jinyoung?) Meanwhile, in the case of a survey adjacent to the above identification code, automatically according to the type of support of the last letter of the replaced user information It can be changed, added, or deleted with appropriate investigation. In this case, a survey immediately input after the identification code of the artist message without spaces is recognized as the adjacent survey, and it can be changed to an appropriate survey, added or deleted. (Example: If the preset nickname is 'Jinyoung', @@@ what are you doing? → Jinyoung, what are you doing?)

Also, the artist app may receive an artist reservation message or an artist event message. Then, a personalized reservation message or personalized event message can be generated using this, and the personalized reservation message or personalized event message can be displayed through the user app at a predetermined reservation time or when an event occurs. For example, it is possible to reserve and send a message on a special anniversary, and it is possible to send a message according to a specific date such as Christmas or Valentine's Day or a user's birthday.

In addition, based on information about the user language used by the user, a message transmitted by the artist may be translated into the language used by the user and provided. For example, the user information includes a user language used by the user, and when the artist message is written in a language other than the reference language, it is translated into the preset reference language, and the reference language is translated into the user language. In this way, a translated personalized message can be created. In this case, the translation of the user language may be performed through machine translation or artificial intelligence translation, and various known machine translation or artificial intelligence translation systems may be utilized.

In the step of analyzing the personalized message (S300), the control unit of the customized advertisement providing server 50 according to an embodiment of the present invention may perform an operation to check whether the instant messenger of the artist is running. For example, the customized advertisement providing server 50 may receive messenger information directly from the artist terminal 20 or from the central server 40 through the communication unit, and check whether the instant messenger is executed based on this. Thereafter, the control unit may perform an operation of analyzing conversation contents performed by the artist with a plurality of users using an instant messenger. The analysis operation may include, for example, an operation of extracting words included in messages of an artist and users communicating with the artist. At this time, the words extracted by the control unit may be words related to classification of advertisements that can be provided by the customized advertisement providing server 50 . For example, the extracted words may be words corresponding to large categories such as 'travel', 'clothing', 'beauty', 'electronic devices', 'food', and 'cultural life'. In addition, the word extracted may include a specific product name. According to various embodiments, the controller may extract all words included in the conversation history.

Thereafter, the controller may perform an operation of selecting an advertisement having a high similarity to the conversation history from among available advertisements. In determining the similarity between the conversation history and the advertising product, the control unit may obtain conversation messages performed between an artist and a user on an instant messenger, and may perform an operation of natural language processing of sentences included in the conversation. . Through this, the control unit can provide advertisement contents having a high similarity to conversation details.

Also, the control unit may calculate areas of interest of a plurality of users based on conversation history. For example, the controller may calculate a ranking of an item that most closely matches the interest area of a plurality of users among preset interest area items. The control unit may calculate interests of conversation participants based on words included in the conversation details, input counts of specific words, and the like. Areas of interest may be preset as large category items such as 'travel', 'clothing', 'beauty', 'food', and 'cultural life'. After extracting the words included in the conversation history, if the corresponding word attribute is a word of a small category item, a middle category or large category word including the corresponding word may be calculated, and the word may be classified based on this. Through this process, the control unit may extract interest for each user based on conversation history of a plurality of users subscribing to a specific artist.

When the interest of the conversation participants is extracted based on the conversation history, the controller may perform an operation of searching for a specific advertisement target product by associating interests with words obtained from the conversation history. For example, if a list of words detected more than a predetermined number of times among words detected in conversation history is 'food' and a pre-calculated area of interest of the user is 'dessert', the control unit can eat 'food' after eating. It is possible to perform an operation of calculating desserts that are present as advertisement target products. In this way, the control unit is configured to select a specific advertisement target item by combining a specific word detected a predetermined number of times or more in the conversation history with information on a user's usual area of interest, and then selects registered advertisement content in relation thereto.

The control unit selects advertising content corresponding to the artist message or the personalized message from among various types of registered advertising content, and displays the selected advertising content together with the personalized message on the user terminal. The selected advertising content is transmitted to the central server.

In the step of displaying a personalized message and customized advertising content (S400), each personalized message may be displayed on a user terminal of each of a plurality of users. For example, the identification code of the artist message may be replaced with each user information to generate a personalized message from the artist message. The personalized message is displayed on the user terminal of each user. At this time, the advertisement content selected from the personalized message is displayed together with the personalized message, and when the related advertisement content is not searched by analyzing the personalized message, only the personalized message is displayed.

That is, when an artist transmits a message to a plurality of users, the control unit of the customized advertisement providing server 50 may perform a control operation to transmit the message together with the selected advertisement. At this time, conditions for the controller to perform the above operation may be set in various ways.

Thereafter, the control unit may further perform an operation of confirming that a plurality of users as recipients have read the provided advertising content. For example, if a user clicks on the relevant advertisement content to view a related product or is linked to a related link, the user is determined to be interested in the related product, and the product belongs to the group that includes the user. By assigning a weight to , it is possible to operate to recommend other products of the same category.

Although described with reference to the above embodiments, those skilled in the art will understand that the present invention can be variously modified and changed without departing from the spirit and scope of the present invention described in the claims below. You will be able to.

10: user terminal
20: artist terminal
30: network
40: central server
50: Customized advertisement providing server

Claims (11)

An artist terminal in which an artist app is installed, communicates with a central server through the network, and an artist message including an identification code is registered through the artist app;
The at least one user terminal in which each user app is installed, communicates with a central server through a network, and displays a personalized message converted from the artist message based on the identification code; and
A customized advertisement providing server communicating with at least one of the artist terminal, the user terminal, and the central server through the network,
The customized advertisement providing server,
a customized advertisement selector configured to select advertisement contents corresponding to the artist message or the personalized message from among various types of registered advertisement contents; and
and an advertisement content transmission unit configured to transmit the selected advertisement contents to the user terminal or the central server so that the advertisement contents selected by the customized advertisement selection unit are displayed on the user terminal together with the personalized message. According to claim 1,
The customized advertisement selection unit,
A system for providing customized advertisements, characterized in that it is configured to select advertisement contents further based on interests of each user. According to claim 2,
The customized advertisement selection unit,
a user interest extraction unit configured to extract interest for each user based on a user message registered from the user terminal in response to the personalized message; and
and a context-based selection unit that selects customized advertisement contents corresponding to the interest of each user based on a conversation topic determined by analyzing conversation details composed of the personalized message and the user message. . According to claim 3,
The user interest extractor extracts interests of a plurality of users or extracts common interests of a plurality of users who are subscribers for each artist, and groups and manages users according to common interests. According to claim 4,
The system for providing customized advertisements, characterized in that the user interest extractor analyzes the correlation for each interest and additionally groups and manages potential users who may have interests. According to claim 1,
The personalized message is displayed on the user app in a form including at least one of text, image, voice, and video,
The advertising content is displayed to be included in a personalized message for each user on the user app, or displayed separately from the personalized message. According to claim 1,
A system for providing customized advertisements, characterized in that when clicking the advertising content, it is connected to a purchase page or a reservation page of a product or service related to the advertising content. According to claim 1,
The customized advertisement selection unit,
If the artist message or the personalized message includes text, it is determined whether there is a product or service related to the text using text recognition technology, and the advertisement content for the product or service is registered. A customized advertisement providing system characterized by selecting advertisement contents. According to claim 1,
The customized advertisement selection unit,
If the artist message or the personalized message includes an image or video, using image or video recognition technology, it is determined whether there is a product or service related to the image or video, and advertising content for the product or service is registered. The customized advertisement providing system, characterized in that for selecting the advertisement content according to whether or not According to claim 3,
The customized advertisement selection unit,
A system for providing customized advertisements, further comprising a user preference-based selection unit that prioritizes advertisement contents corresponding to preferences for advertisement contents selected by the user in advance. The artist app is installed and communicates with the central server through the network, the artist terminal and the user app are installed and communicates with the central server through the network, and the artist terminal in which the artist message including the identification code is registered through the artist app, and communicates with the central server through the network, and the identification code The at least one user terminal displaying the personalized message converted from the artist message based on, and a customized advertisement providing server communicating with at least one of the artist terminal, the user terminal, and the central server through the network. In the customized advertisement providing method using a customized advertisement providing system,
selecting advertisement contents corresponding to the artist message or the personalized message from among various types of registered advertisement contents; and
and transmitting the selected advertisement contents to the user terminal or the central server so that the selected advertisement contents are displayed on the user terminal together with the personalized message.

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