KR20220148956A - Method for providing event service via mobile device and system for the same - Google Patents

Abstract

The present invention relates to a method for providing an event service through a user device and a system therefor, and more specifically, to a service providing method and system, which provides a user or users with various types of event content, including quizzes, in real-time or non-real-time when they access a service server through their user device. The method includes the steps of: receiving an event participation request from a user device; authenticating the user device which has transmitted an event participation request; providing event content requiring at least one response input to the user device; receiving at least one response input from the user device; and determining whether the response input satisfies requirements for receiving compensation.

Description

Method for providing event service through user device and system for the same

The present invention relates to a method for providing an event service through a user device and a system therefor. Specifically, the present invention relates to a service providing method and system that enables a user or users to be provided with various types of event contents, including quizzes, in real time or in non-real time when they access a service server through their user device.

Recently, as many portable devices including smartphones are widely distributed to the public, user devices are closely present in our lives to the extent that it is impossible for users to imagine living without their personal devices.

These user devices can be used in a variety of ways, and among them, the fact that users have it almost all the time, that data can be transmitted and received in real time through a communication network, and that it is provided to the user through output devices such as display screens and speakers It can be said to be a very effective advertising medium and promotion medium in that it can deliver audiovisual content.

Many business entities are actively marketing by utilizing the advantages of these user devices. However, until recently, most marketing advertisements or event contents have remained at the level of simply showing or telling users information. In addition, in the case of many advertisements or events, only online information is displayed to the user, and the advertisement or event is provided regardless of the location where the user is located, that is, the offline environment is not considered at all.

The present invention has been proposed in view of the limitation that advertisements or events do not fully utilize the functions of the user's device, and the advertisement providing service or event providing service that enables users to actively participate such as quizzes beyond simple information delivery is about In addition, the present invention was invented to provide additional technical elements that cannot be easily invented by a person skilled in the art in addition to solving the above technical problems.

Republic of Korea Patent Publication No. 10-2001-0108657A (published on Aug. 8, 2001)

The present invention is not necessarily limited to online space, for example, an indoor space in which users who watch content through an OTT service exist, an indoor space in which users who watch content through a set-top box exist, and watching TV. You can watch multimedia content in indoor spaces where users are concentrated, in movie theaters that enjoy content through screens, in various other spaces where you can access content through kiosks (hospitals, fast food restaurants, etc.), and at any offline event venues. The purpose is to provide effective event contents to users who have or are participating in the event.

In addition, the present invention provides multimedia advertisements or other audiovisual information to a large number of specific or unspecified users gathered on/offline, and allows these users to actively consume various event contents to receive rewards, and furthermore, these targeted It aims to provide efficient interactive content to users.

In addition, the present invention provides event content to viewers or audiences who are watching video-based one-way offline content such as TV or theater screens, and in particular, by providing event content in the form of a quiz or game, viewers or audiences can go beyond simple viewing. It aims to induce active content consumption.

Another object of the present invention is to provide event content through various types of advertisement media. In other words, if it is a medium with an advertisement space, regardless of whether it is in the form of a device or printed matter, users who have encountered these media can receive and view event contents with their user devices on the network, greatly enhancing the recruitment effect and advertising effect. aim to

In addition, since the present invention provides event contents that require active participation of users, various information can be collected from users. In particular, considering that users participating in most event contents are likely to be targeted advertisements, this The information of users who participated in the event contents according to the invention is high quality data, and it will be said that it has a very useful use value from the point of view of the company.

Another object of the present invention is to derive an effective marketing effect by enabling a new experience in which a user's action is added compared to the conventional advertisement, which was for simple exposure and branding.

On the other hand, the technical problems of the present invention are not limited to the technical problems mentioned above, and other technical problems not mentioned will be clearly understood by those skilled in the art from the following description.

The present invention is to solve the above problems, and the method for providing an event service through a user device according to the present invention is provided by a service server having a central processing unit and a memory, the event service providing method includes (a ) receiving an event participation request from the user device; (b) authenticating the user device that has transmitted the event participation request; (c) providing, to the user device, event content requiring at least one response input; (d) receiving at least one response input from the user device; and (e) determining whether the response input satisfies a requirement for receiving a reward.

In addition, in the event service providing method through the user device, when it is determined that the response input satisfies the requirement for receiving a reward in step (e), a reward is provided to the user device or it is possible to receive a reward It may further include a step (f) of providing a reward code.

In addition, in the method of providing an event service through the user device, the event participation request may include an event participation code input by a user through the user device.

In addition, in the method of providing an event service through the user device, the event participation code is included in an advertisement corresponding to the event content, and the advertisement provides a plurality of users through an arbitrary output device or an arbitrary output. It may be characterized in that it is provided as a target.

In addition, in the method of providing an event service through the user device, the event content may be any one of a quiz, a game, a questionnaire, and a lottery.

In addition, in the event service providing method through the user device, the response input may include any one of text, image, video, sound, or motion information of the user device.

In addition, in the event service providing method through the user device, the event service providing method comprises the steps of: receiving, by the service server, customer information related to the user device or a user of the user device from any external system; may further include.

In this case, the customer information received by the service server from the external system may be referred to in determining the event content provided to the user device in step (c).

In addition, the customer information received by the service server from the external system may be referred to in determining the compensation or compensation code provided to the user device in the step (f).

In addition, in the method of providing event service through the user device, the external system is a movie theater customer management system, and the customer information includes name, gender, age, movie reservation history, food purchase history, reservation movie title, and reservation movie. It may include at least one of a screening time, a movie theater for a reservation, a seat number for a reservation movie, or a seat class for a reservation movie.

In addition, in the event service providing method through the user device, before the step (a), the service server, controlling the sound wave signal generator to transmit an inaudible sound wave signal to arbitrary user devices ; further comprising, the inaudible sound wave signal is a control command for displaying a notification on the user device, a control command for executing a specific application installed in the user device, address information for access to a specific site, or an event It may be characterized in that it includes at least one of the participation codes.

At this time, the step (a) is executed by a control command included in the inaudible sound wave signal - the control command is a control command that causes the user device to automatically transmit the event participation request to the service server can be characterized as

In addition, in the event service providing method through the user device, the event service providing method further comprises the step of the service server collecting the location information of the user device, the collected location information is within a preset range It may be characterized in that whether or not to provide the event content is determined according to whether the content is included.

In addition, in the event service providing method via the user device, before step (a), the step of transmitting an event inducing message to the user device; further comprising, wherein the user device, any user monitoring means It may be characterized in that it is determined as a target for sending an event induction message by

In addition, at this time, the user monitoring means, it may be characterized in that the eye tracker (eye tracker) for tracking the gaze of the user.

Meanwhile, in the service server for providing an event service through a user device according to another embodiment of the present invention, the service server includes a central processing unit and a memory, and the central processing unit is stored in the memory. A method for providing an event service through a user device is characterized in that it executes instructions, wherein the method for providing an event service includes: (a) receiving an event participation code from the user device; (b) authenticating the user device that has transmitted the event participation code; (c) providing, to the user device, event content requiring at least one response input; (d) receiving at least one response input from the user device; and (e) determining whether the response input satisfies a requirement for receiving a reward; may include.

According to the present invention, there is an effect that various types of event contents can be provided to a large number of specific or unspecified users regardless of on/offline.

In addition, according to the present invention, it is possible to induce active participation of the user, thereby greatly increasing the effect of transmitting certain information, in particular, the advertising effect.

In addition, according to the present invention, it is possible to create a DB of targeted users' information just by collecting information of users participating in the event content, and there is an effect that such user information can be utilized for another purpose later.

On the other hand, the effects of the present invention are not limited to those mentioned above, and other technical effects not mentioned will be clearly understood by those skilled in the art from the following description.

1 shows a schematic configuration of a system proposed in this detailed description.
2 and 3 are sequential views of a method of providing event content and a method of receiving a reward according to the first embodiment.
4 illustrates a method for providing event content according to the second embodiment.
5 is a diagram illustrating a method of providing event content according to the third embodiment.
6 is a diagram illustrating a state in which the service server shares customer information in conjunction with the movie theater management system, and provides customized event content or customized compensation to the user with reference to the customer information.
7 illustrates a method for providing event content according to a fourth embodiment of the present invention, and in particular, illustrates a process progress when a sound wave signal is received.
8 illustrates a state in which event content is provided to a user based on the user's location information.
9 illustrates a state in which the user's eyes are tracked to monitor whether the user is faithfully looking at the display device, and when it is confirmed that the user is gazing at the display device, the next event participation code is displayed.

The purpose and technical configuration of the present invention, and details regarding the operational effects thereof will be more clearly understood by the following detailed description based on the accompanying drawings in the specification of the present invention. An embodiment according to the present invention will be described in detail with reference to the accompanying drawings.

The embodiments disclosed herein should not be construed or used as limiting the scope of the present invention. It is natural for those skilled in the art that the description including the embodiments of the present specification will have various applications. Accordingly, any embodiments described in the detailed description of the present invention are illustrative for better describing the present invention and are not intended to limit the scope of the present invention to the embodiments.

The functional blocks shown in the drawings and described below are merely examples of possible implementations. Other functional blocks may be used in other implementations without departing from the spirit and scope of the detailed description. Further, although one or more functional blocks of the present invention are represented as separate blocks, one or more of the functional blocks of the present invention may be combinations of various hardware and software configurations that perform the same function.

In addition, the expression that includes certain components is an expression of “open type” and merely refers to the existence of the corresponding components, and should not be construed as excluding additional components.

Furthermore, when it is said that a component is “connected” or “connected” to another component, it may be directly connected or connected to the other component, but it should be understood that other components may exist in between. do.

First, FIG. 1 is for generally explaining an event service providing system (hereinafter referred to as "system") according to the present invention. Referring to FIG. 1, the entire system includes a user device 100 and a service server 200. In addition, the advertiser device 300 may be further included.

In brief, the term user device 100 refers to devices that users can carry or possess, and may include, for example, a smart phone, a tablet PC, or the like. In addition, the service server 200 is a central configuration for providing an event service according to the present invention, and the service server 200 transmits data through a communication network when there is a connection or access of the user device 100 to provide various types of services. of event content may be shared with the user device 100 .

FIG. 1 shows users participating in a quiz event by recognizing the code “1234” displayed on the screen 10 in the OO movie theater and inputting it into the user device 100 they own.

To give a more specific example for better understanding, in general, users see numerous advertisements played on the theater screen 10 before a movie starts, and in the meantime, they can encounter a movie theater quiz event as shown in FIG. 1 . However, this quiz event induces participants to make a specific input unlike other trailer videos and advertisement videos, induces participants to become interested by taking the form of a quiz, and provides a schedule for those who get the correct answer. It is different from the existing video advertisements for the purpose of simply exposing information in that it can induce more active participation by the participants by notifying that the reward is provided. On the other hand, a notice that a quiz event is started may be displayed on the screen 10 , and a code (event participation code) for participating in this quiz event may be displayed together. Enter the code above after executing a specific application through, or access a specific website through the user device 100 and enter the code above, or By entering the code above on the site, you can participate in the quiz event. After this, the process of user authentication, the process of inputting the correct answer to the user device 100 when the quiz question is displayed on the screen 10, the process of receiving a reward (product), etc. are further performed. We will look at it in more detail in other drawings to be described later, and here we will postpone the description for a while.

On the other hand, in the previous embodiment, it has been described that the event participation code can be utilized to engage the user in the quiz event. The process of displaying or inputting may be omitted. For example, in an event in which participants are specified, such as a movie premiere in which only those who have received invitations in advance can attend, participation in the quiz event is possible only through user authentication or other user confirmation process performed through the user device 100 . can be implemented Alternatively, a participation message, a participation url, etc. are transmitted to the user devices 100 identified as being in a specific space or location by a beacon, a wireless communication base station, etc., and the user clicks it to directly participate in the quiz event. By enabling participation, it is possible to exclude the use of the event participation code. In this way, in some cases, the system can be implemented so that there is no need for an event participation code to participate in an event.

On the other hand, the quiz event as shown in FIG. 1 or, in a broader sense, "event service through a user device" can be effectively used when you want to deliver a specific product, service, or corporate image to the public. When a new product or new service is released, the process of presenting the product name or service name as the correct answer to the quiz and allowing users to directly write the correct answer in text is an effective marketing method because the name can be imprinted on the public. can be used as

On the other hand, the event service as shown in FIG. 1 can focus the attention of multiple users before the main event (eg, movie screening) starts, and has an effect of quickly organizing noisy indoor and outdoor spaces, and A side effect can also be obtained in that it can induce users to enter quickly before starting. In this aspect, in the case of the theater embodiment exemplified above, the quiz event is displayed on the screen 10 15 minutes before the start of the movie screening, so that the audience (users) can quickly enter and organize the venue. have.

Referring back to FIG. 1, in FIG. 1, in addition to the user device 100 and the service server 200, the advertiser device 300 is further shown, at this time the advertiser device 300 is a computing device operated by the advertiser as the term is, For example, it could be a server computer. The service server 200 may provide a service not only to the user device 100 but also to an advertiser, for example, materials introducing various types of marketing methods to the advertiser. , data for guiding the cost of each marketing method may be provided through a website or application, and from the advertiser's point of view, product/service materials necessary for marketing, requests, etc. may be delivered to the service server 200 side. have. As such, the advertiser device 300 may select a service desired by the advertiser or pay a fee through the service server 200 and the communication network.

Meanwhile, the user device 100 , the service server 200 , and the advertiser device 300 of FIG. 1 have been looked at from a functional point of view. Hereinafter, a technical aspect and a hardware aspect will be looked at.

First, with respect to the user device 100, the user device 100 refers to a device possessed or carried by the user as mentioned above, and this may include a portable terminal such as a smart phone, PDA, tablet PC, etc. have. When the user device 100 is viewed in terms of an apparatus, it is assumed that each user device is provided with a central processing unit (CPU) and a memory. The central processing unit may also be referred to as a controller, a microcontroller, a microprocessor, a microcomputer, or the like. In addition, the central processing unit may be implemented by hardware, firmware, software, or a combination thereof. When implemented using hardware, an ASIC (application specific integrated circuit) or DSP (digital signal processor) , DSPD (digital signal processing device), PLD (programmable logic device), FPGA (field programmable gate array), etc., when implemented using firmware or software, a module, procedure or function that performs the above functions or operations, etc. Firmware or software may be configured to include In addition, the memory includes ROM (Read Only Memory), RAM (Random Access Memory), EPROM (Erasable Programmable Read Only Memory), EEPROM (Electrically Erasable Programmable Read-Only Memory), flash memory, SRAM (Static RAM), It may be implemented as a hard disk drive (HDD), a solid state drive (SSD), or the like. For reference, in this detailed description, it is assumed that the user device 100 is a smart phone or a tablet PC in order to facilitate understanding of the present invention. In this case, the user device 100 may include a display and a touch-sensitive surface, and additionally, one or more other means for physical user input such as a physical keyboard, keypad, tracker, etc. may be additionally connected thereto. That is, various applications running on the user device may use at least one common means for physical user input, such as a touch-sensitive surface, wherein one or more functions of the touch-sensitive surface as well as a corresponding corresponding displayed on the user device. The information to be used may be optionally adjusted and/or changed from one application to the next and/or within individual applications. In this way, the universal physical architecture (such as a touch-sensitive surface) of the user device may optionally support a variety of applications using user interfaces that are intuitive and clear to the user. In addition, the user device 100 may further include means for detecting and recording a sound or voice.

On the other hand, the service server 200 is a configuration that provides a program, that is, a set of instructions for actually implementing the event service providing method according to the present invention, and further receives data input and uploaded from a plurality of user devices and advertiser devices. It is a configuration that stores and processes.

The form of the service server 200 may be at least one server computer managed by a specific operator, or may be in the form of a cloud server provided by another company, that is, in the form of a cloud server that the operator can use by registering as a member. have. In particular, when the service server 200 is implemented as a server PC, the corresponding service server 200 may include a central processing unit and a memory. do.

Since the advertiser device 300 is also not significantly different from the form of the user device 100 or the form of the service server 200 described above, a detailed description thereof will be omitted.

Hereinafter, a method of providing an event service according to the first embodiment of the present invention will be described with reference to FIGS. 2 and 3 .

FIG. 2 illustrates a process in which the user device 100 receives a quiz event service from the first service server 201 in sequence, and FIG. 3 shows the user device 100 receives a reward from the second service server 202 . The process of receiving is shown in order. As a special point, in Figs. 2 and 3, the main service provider is divided into a first service server 201 and a second service server 202, respectively, which is a server providing a quiz event service and a reward. This is to indicate that the providing servers may be separate from each other. That is, the service server 200 may perform both a role of providing an event service to the user device 100 while simultaneously providing a reward, but as shown in FIGS. 2 and 3 , each provider may be divided. understand

Referring back to FIG. 2 , the method for providing an event service according to the present invention may first start with the step S101 in which the user device 100 is connected to the first service server 201 . In this step, the user of the user device 100 executes the browsing application and then directly inputs the site address provided by the first service server 201, or the user clicks the site through keyword search, or the user This can be done by recognizing identification codes (QR codes, barcodes, etc.) displayed on advertisement pages such as theater screens or printed materials. That is, in this step, it is sufficient if a state in which the user device 100 and the first service server 201 are connected within the communication network so that they can transmit and receive data to each other can be made, and in addition to the detailed connection method described above, more various methods of things may exist. In addition, not only when the user directly needs to perform a specific action on the user device 100, but also can be implemented to enable automatic access. For example, by making a packet broadcast from a beacon installed in an offline space or an inaudible frequency output from a frequency generating means reach the user device 100, a pop-up message, a push message, etc. can be sent to the user device 100 can be displayed and access can be made possible through this, or the user device 100 can be directly connected to the first service server 201 only by receiving the packet or inaudible frequency.

On the other hand, after the connection is made, the user device 100 may transmit the event participation code to the first service server 201 (S102). The event participation code may be for identifying the type of event that the user of the user device 100 wants to participate in, and also for determining whether the user device 100 has a legitimate right to participate in the event. may be of For example, when a plurality of events provided by the first service server 201 exist, the first service server 201 determines which event the user device 100 intends to participate in based on the above event participation code. will be able to identify In addition, some events may be closed events only for a certain number of people, not an open event for an unspecified number of people. By doing so, based on this, it is possible to determine whether the user has a legitimate right to participate in the event.

On the other hand, the event participation code can be acquired by the user in various ways, for example, after viewing the event participation code displayed on an advertisement page such as a theater screen or printed matter, it can be input through the user device 100 . In addition, the event participation code can be automatically recognized by the user device 100 without the need for the user to acquire it, and the recognized event participation code can be automatically transmitted to the first service server 201 side, for example. For example, when an identification code (QR code, barcode, etc.) displayed on a theater screen or printed material is photographed by the user device 100, the event participation code included in the identification code may be automatically recognized and transmitted.

After step S102, the first service server 201 may identify whether the received event participation code is valid or corresponds to which event (S103). This step may be performed by referring to the list stored in the storage means in the first service server 201, for example, the events currently being provided, and the list in which event participation codes determined in correspondence to each event are stored. Alternatively, users and event participation codes determined in correspondence with each user may be made with reference to a stored list.

After step S103, authentication (S104) for a user who wants to participate may be performed. In this step, the first service server 201 displays an interface screen requesting input of specific information to the user device 100, and the user device 100 transmits the specific information input from the user to the first service server This can be done by sending to the 201 side. As an easy example, this step can be understood as a process in which the user enters an ID and password, or by receiving and entering a one-time authentication code after the user enters a name, date of birth, gender, phone number, etc. It can also be understood as the process of being certified.

After the step S104 , the step S105 of the first service server 201 providing the event content to the user device 100 may be performed. The event content may include, for example, a short advertisement video or a query image that follows after the advertisement video ends. That is, the event content may be multimedia content having text, image, image, and sound properties in a form capable of receiving at least one response input from a user. In addition, the event content may be formed in the form of a quiz, a game, a questionnaire, or a lottery.

For reference, the advertisement image and advertisement image are not necessarily included in the event contents mentioned herein, and only an interface for receiving a response from a user may be defined as event contents. In some embodiments, text, image, image, sound, etc. for a quiz may be output through a display device provided in the theater screen 10, TV, and public transportation, and the contents for the quiz are displayed on the actual user device 100. An interface for receiving a user response may be displayed only when it is finished. It can be seen that the event content is provided.

After step S105, the step S106 of the user device 100 transmitting a response input from the user to the first service server 201 may be performed. There may be a wide variety of types of responses mentioned in this step. For example, a user may enter a correct answer in text after viewing a quiz, or may shoot a specific object according to a mission required by the event content. A back image may be input, or a specific situation may be captured as an image longer than a predetermined length and then inputted according to a mission. In addition, the input may be completed by selecting one or more of a plurality of options provided by the event content. In addition, in some cases, depending on the mission required by the event content, the user may need to input such as shaking the smartphone or turning the smartphone in a specific direction. In this way, the user device ( 100) motion information, for example, information indicating the type of movement such as rolling, yaw, and pitching of the user device 100, information indicating numerical values such as acceleration and angular velocity, etc. as input to the first service server 201 side may be transmitted.

After step S106 , the first service server 201 may calculate an event result based on the previously received response ( S107 ), and notify the result to the user device 100 side. (S108) The meaning of calculating the event result may be understood as a step of determining whether the input from the user device 100 satisfies the reward receipt requirement, and furthermore, if the reward receipt requirement is satisfied, the user device ( 100) can also be understood as a step of determining the type of compensation to be provided, the amount of compensation, and the like. As will be described later, the service server may receive more customer information shared from an external system in addition to the information stored in its own DB. can be decided with

Meanwhile, in step S108, the information on the calculated event result can be communicated as well as a reward code required when the user receives the reward, and the user receives the reward in FIG. 3, which will be described later with the reward code. You can use it in the process to receive real rewards.

3 is for explaining a process in which the user device 100 receives a reward from the second service server 202. As mentioned above, FIGS. 2 and 3 are both a part of a method for providing an event service according to the present invention. understand that

Referring to FIG. 3 , the reward receiving process may start from the step S201 in which the user device 100 accesses the second service server 202 . However, this step is necessary when the first service server 201 and the second service server 202 are distinguished from each other, and if all event services are provided by one service server, step S201 needs to be performed again. will say no

After step S201, a user authentication step (S202) may be further performed, which is similar to step S104 described above, and thus a detailed description thereof will be omitted.

After step S202 , the user device 100 may transmit compensation receipt information to the second service server 202 ( S203 ). Compensation receipt information means information that a user must input in order to receive a reward obtained according to the event result, and includes, for example, personal information including user name, date of birth, gender, or the The compensation code received from the service server 201 may be included.

After step S203, the step (S204) of the second service server 202 providing a reward to the user device 100 may be further performed, and the step of providing other event contents (S20, etc. 5) is incidentally more can be done. In step S204 of providing a reward, the second service server 202 finds a reward corresponding to the reward receipt information and transmits it directly to the user device 100 or sends the reward to the user's account corresponding to the user device 100 This can be done by way of recording.

In addition, the step S205 may be understood as a step of providing information for additionally enhancing the marketing effect in addition to compensation or a step of inducing participation in other events (such as applying for a prize).

For reference, after step S108 (result notification step) in FIG. 2 or step S204 (compensation provision step) in FIG. 3, the product or service that is the target of marketing can be directly purchased or put in a shopping cart, Alternatively, a movement to a page (hereinafter referred to as a purchase page) where a user consumption activity such as a discount coupon can be stored may be performed. Such a purchase page may be implemented and provided on the service server 200 , or may be provided by a server directly operated by an advertiser. In the latter case, the service server 200 may induce subsequent purchase behavior of users by providing a url address for the user device 100 to access the purchase page, or automatically moving the page. can

In addition, when the purchase page is moved through the event service according to the present invention as described above, the marketing effect can be maximized by providing benefits such as discount rate application and coupon provision to event participants.

A method of providing an event service according to the first embodiment has been described with reference to FIGS. 2 and 3 above. As an easy example, the event service providing method according to the first embodiment may be implemented in such a way that audiences in a theater watch an advertisement displayed on a screen and solve a quiz question, and then receive a predetermined product by inputting the correct answer into a smartphone. . At this time, the subject providing the advertisement content for the advertisement reproduction and the subject providing the quiz question are managed by the first service server in charge of the quiz service, and the subject providing the reward to the user who answers the correct answer is in charge of the reward service It can be done by the second service server.

FIG. 4 shows a second embodiment according to the present invention, and is substantially similar to the first embodiment, except that it is possible to provide an environment in which a plurality of users can participate in an event together with one user device. It can be understood as a slightly modified embodiment in

The second embodiment according to FIG. 4 is suitable for a situation in which users want to participate in an event in pairs or groups, in which the user devices 101 and 102 face the first service server 201 to participate in the event. By further inputting and transmitting the same group code when transmitting , it is possible to enable a plurality of users to participate in the event as a group.

Specifically, steps S302A and S302B of FIG. 4 are steps in which the first user device 101 and the second user device 102 respectively transmit an event participation code and a group code, in which case the group code is the first user or the second user. 2 The user has set and entered it arbitrarily. However, the above two users need to set and input the same group code. As an easier example, assuming that the first user and the second user are a couple who visit a movie theater to watch a movie, the first user and the second user enter an event participation code and a group code using their respective smart phones. In this case, the two people can communicate their intention to participate in one event jointly by determining the date when the couple started meeting as the group code, or the letters written in succession of the couple's names.

On the other hand, in the S302A and S302B steps, in addition to the event participation code and the group code, location information of each user device, or times at which a plurality of group codes are received, etc. may be further transmitted, and such information may be transmitted by a plurality of users in a preset manner. By being utilized to determine whether they exist together within a proximity range or whether a group code is transmitted within a preset time difference, the first service server 201 may be referred to in determining the intention of the users to jointly participate. In addition, in order to more clearly distinguish the intention of joint participation of a plurality of users, the first service server 201 asks each user device whether to jointly participate in the event again when a group code is received from the plurality of user devices. Confirmation can be obtained by transmitting, or by guiding the group code requirements (more than 10 characters, including special characters, etc.)

After steps S302A and S302B, the first service server 201 identifies whether the event participation code is valid, and also identifies which user devices jointly want to participate in the event based on the group code. (S303)

On the other hand, if the intention of joint participation of the plurality of user devices is confirmed in step S303, then the first service server 201 continues the subsequent service by making an authentication request or providing event content to only one user device among the plurality of user devices. can proceed. That is, steps S304 to S306 in FIG. 4 may be performed for any one user device in the same manner as the steps described with reference to FIG. 2 above. However, this is only an example, and otherwise, if responses to event contents are made from multiple user devices whose intention to jointly participate is confirmed, all responses from these devices are treated as responses from one group, or You can also encourage more active consumption by allowing multiple submissions from all participants in the same group for event submission. Here, for an easy example regarding the meaning of allowing multiple submissions of all participants in the same group for quick event submission, in a multi-group competition, receive the correct answer of a quiz from all participants in the same group, but quickly answer the question. For example, a situation in which a reward is given to the group to which the submitted person belongs, or to the group in which all participants submitted the correct answer the fastest.

Next, step S307 is a step in which the first service server 201 calculates the event result. In this step, whether the response input in S306 satisfies the reward receipt requirement, and if the reward receipt requirement is satisfied, the reward to be provided to the user A process of determining the type or amount of . At this time, the first service server 201 determines the probability that one person can receive a different type of reward or a different amount of reward or receive a reward for users who jointly participate in the event compared to the user who participates in the event. Height can be determined by making a difference.

In addition, after step S307 , the operation result may be notified to each of the first user device 101 and the second user device 102 . (S308A, S308B)

On the other hand, after the steps S308A and S308B, the step for inducing movement to the purchase page previously mentioned in relation to FIGS. 2 and 3 may be further performed. That is, an interface may be displayed or a web page may be accessed so that participants sharing the group code can purchase a product or service targeted for marketing. At this time, a group purchase event may be further provided for participants who have confirmed their intention to participate in the group by using the group code, and furthermore, a group purchase condition in which the discount rate increases as there are more actual purchasers among members of the same group is provided This can lead to more purchases.

5 illustrates a method for providing an event service according to a third embodiment of the present invention. The third embodiment is characterized in that the above-described first embodiment, that is, the process of providing event content and receiving compensation described in FIGS. 2 and 3 is performed by one service server 200 .

Looking at the event service providing method according to the third embodiment, the user device 100 accesses the service server 200 ( S401 ), the service server 200 receives the event participation code from the user device 100 . and identifying steps (S402, S403), providing event content after authentication (S404) for the user device 100 (S405), and the service server 200 receiving a response from the user device 100 Receiving (S406), calculating an event result based on this (S407), and notifying the result (S408), receiving a user information input from the user device 100 to receive a membership subscription request or login request (S409), It may include a step (S411) of receiving compensation receipt information (S410) and providing a compensation accordingly. Each step has already been dealt with in a large part in the previous description, so a detailed description will be omitted here.

6 illustrates an embodiment in which the service server 200 in the present invention receives customer information from an external system and utilizes it to provide customized event content or customized compensation.

In order to help the understanding of the invention, FIG. 6 illustrates the theater customer management system 400 for managing CGV theaters as an example of an external system. Information and the like (these information will be collectively referred to as customer information) may be stored in the customer management system 400 . The service server 200 in the present invention may receive the above customer information from the customer management system 400 in advance when providing the event service. It can be used to provide a customized event or a customized reward when the correct answer to the quiz is given, and when the correct answer to the quiz is given.

The customer information may include at least one of the user's name, gender, age, movie reservation history, food purchase history, reservation movie title, reservation movie running time, reservation movie theater, seat number of reservation movie, or seat grade of reservation movie. In addition, if the information collected by the customer management system 400 during the movie ticket reservation process and information collected when the audience receives membership registration, all of the information may be included, even if not mentioned above.

As an example of customized event content, when it is confirmed that the person who entered the event participation code using the user device 100 is a male in his 60s, the service server 200 uses an image about historical facts in the 1990s as part of the event content. Or, if it is determined that multiple users came to watch a movie as a group at work when referring to users' affiliation information and group codes (refer to the previous explanation), a survey related to work is provided as part of the event content Alternatively, if it is confirmed that the person who entered the event participation code is an elementary school student, various customized event contents may be provided based on shared information, such as providing event contents that allow users to take a selfie and enter it.

In the case of customized compensation, rewards suitable for each user or users may be determined based on customer information shared from the customer management system 400 as above.

7 shows another modified fourth embodiment of the present invention, wherein the fourth embodiment includes the step (S501) of the user device 100 receiving an inaudible sound wave signal from the outside, and the user It is different from the previous embodiments in that the device 100 includes a step ( S502 ) of approving event participation on the device 100 .

The fourth embodiment is characterized in that the input action of the user is more simplified when providing the event service according to the present invention by basically utilizing the inaudible sound wave signal. For example, when a specific user is seated in a theater, a sound wave signal generator (not shown) installed in an arbitrary space in the theater may generate an inaudible sound wave signal under the control of the service server 200, and the sound wave generated in this way The signal may reach the user device and cause the user device to execute an application to participate in an event or display a message inducing access to a site for participating in the event.

That is, the inaudible sound wave signal is at least one of a control command for displaying a notification on the user device, a control command for running a specific application installed in the user device, address information for access to a specific site, or an event participation code It may include one, and the control command or other information may contribute to the event participation of the user device 100 .

Meanwhile, in the fourth embodiment, since the inaudible sound wave signal is used, the user input action in the user device 100 can be minimized. For example, in the previous embodiment, if the user had to directly input the event participation code, the fourth embodiment In an embodiment, the event participation code included in the sound wave signal may be implemented to be automatically transmitted to the service server 200 through the user device 100, and in the previous embodiment, the user directly executes the application or participates in the event If it is necessary to access the site for the purpose, in the fourth embodiment, the control commands included in the sound wave signal automatically execute the application or access the site, thereby minimizing the user input action.

FIG. 8 shows another modified embodiment that can be implemented in the present invention, wherein the service server 200 collects location information from the user device 100, and based on the collected location information, the user device 100 ) is included within the preset range (G), that is, whether the user device 100 exists within a pre-allowed area in the space to determine whether to start providing the event service.

For example, when GPS location information of the user device 100 is collected, if the GPS location information is identified around a specific theater, the service server 200 may notify the user device 100 that event participation is possible. In addition, a virtual space (Geo-fence) can be arbitrarily defined on the GPS coordinate system, and if it is confirmed that the user device 100 has entered in this virtual space, it is possible to participate in an event for the user device 100 may inform. As another example, when it is confirmed that the indoor location information of the user device 100 is out of the preset range G that is DB in the service server 200, the service server 200 is the user device 100 ), by providing a guide screen for other event contents, it is possible to induce the user to participate in this event in the future. For reference, the preset range G may be defined by a plurality of beacons 500 installed in an arbitrary space, and an area up to the extent to which short-range wireless communication with the beacons 500 is possible is set. It can be defined as a range. In addition, the service server 200 may further refer to customer information previously received from an external system as well as location information collected from the user device 100 , and thus provide various customized event contents to the user device 100 . Of course you can.

9 is for explaining another embodiment of the method for providing an event service according to the present invention. In FIG. 9, a detection means 610 (eg, eye tracker) for whether a user is watching pre-advertised content It is characterized in that it provides full-scale event content at that time if the user is watching the pre-advertised content.

The embodiment shown in FIG. 9 can be applied to the display device 600 for advertisement installed in public transportation means such as buses and subways. In other words, when it is determined that the passenger is paying attention to the pre-advertised content by tracking the passenger's eyes using the detection means 610, the user's participation is prevented by displaying the event participation guide and event participation code on the display device for the advertisement. can induce

As described above, a method for providing an event service according to the present invention and a system for the same have been described. On the other hand, the present invention is not limited to the specific embodiments and applications described above, and various modifications are carried out by those skilled in the art to which the invention pertains without departing from the gist of the invention as claimed in the claims. Of course, these modifications are not to be understood as being distinct from the spirit or vision of the present invention.

In particular, the components implementing the technical features of the present invention included in the block diagrams and flowcharts shown in the accompanying drawings herein mean logical boundaries between the components. However, according to an embodiment of software or hardware, the illustrated components and their functions are executed in the form of stand-alone software modules, monolithic software structures, codes, services, and combinations thereof, and can execute stored program codes, instructions, etc. Since the functions may be implemented by being stored in an executable medium in a computer having a processor, all such embodiments should also be considered to be within the scope of the present invention.

Accordingly, although the accompanying drawings and descriptions thereof describe the technical features of the present invention, they should not be simply inferred unless a specific arrangement of software for implementing these technical features is clearly mentioned. That is, various embodiments described above may exist, and since such embodiments may be partially modified while retaining the same technical characteristics as those of the present invention, this should also be regarded as falling within the scope of the present invention.

Also, in the case of a flowchart, the operations are depicted in the drawings in a specific order, but it is understood that these operations must be performed in the specific order illustrated or all illustrated operations must be performed, as this is illustrated in order to obtain the most desirable result. it shouldn't be In certain cases, multitasking and parallel processing can be advantageous. In addition, the separation of various system components of the above-described embodiments should not be construed as requiring such separation in all embodiments, and the program components and systems described are generally integrated together into a single software product or in multiple software products. It should be understood that it may be packaged.

As such, this specification is not intended to limit the invention by the specific terminology presented. Therefore, although the present invention has been described in detail with reference to the embodiments described above, those of ordinary skill in the art to which the present invention pertains can modify, change and deformation can be applied. The scope of the present invention is indicated by the following claims rather than the above detailed description, and all changes or modifications derived from the meaning and scope of the claims and their equivalent concepts are interpreted as being included in the scope of the present invention. should be

100, 101, 102 user devices
200, 201, 202 service server
300 advertiser devices
400 customer management system
500 beacons
600 display units
610 detection means

Claims (16)

In the method of providing an event service through a user device,
The event service providing method is provided by a service server having a central processing unit and a memory,
How to provide the event service
(a) receiving an event participation request from the user device;
(b) authenticating the user device that has transmitted the event participation request;
(c) providing, to the user device, event content requiring at least one response input;
(d) receiving at least one response input from the user device; and
(e) determining whether the response input satisfies a requirement for receiving a reward;
containing,
How to provide event service through user device.
According to claim 1,
When it is determined in step (e) that the response input satisfies the requirement for receiving a reward, the method further comprising the step of (f) of providing a reward to the user device or providing a reward code enabling reward receipt,
A method of providing event services through user devices.
According to claim 1,
The event participation request, characterized in that it includes an event participation code input by the user through the user device,
A method of providing event services through user devices.
4. The method of claim 3,
The event participation code is included in an advertisement corresponding to the event content, and the advertisement is characterized in that it is provided to a plurality of users through an arbitrary output device or an arbitrary output,
A method of providing event services through user devices.
According to claim 1,
The event content is characterized in that any one of a quiz, a game, a questionnaire, or a lottery,
A method of providing event services through user devices.
According to claim 1,
The response input is
Characterized in that it includes any one of text, image, video, sound, or motion information of the user device,
A method of providing event services through user devices.
3. The method of claim 2,
The event service providing method, the service server receiving the user device or customer information related to the user of the user device from any external system; characterized in that it further comprises,
A method of providing event services through user devices.
8. The method of claim 7,
The customer information received by the service server from the external system is,
Characterized in that it is referred to in determining the event content provided to the user device in the step (c),
A method of providing event services through user devices.
8. The method of claim 7,
The customer information received by the service server from the external system is,
characterized in that reference is made to determining the reward or reward code provided to the user device in the step (f),
A method of providing event services through user devices.
8. The method of claim 7,
The external system is a movie theater customer management system,
The customer information includes at least one of name, gender, age, movie reservation history, food purchase history, reservation movie title, reservation movie running time, reservation movie theater, reservation movie seat number, or reservation movie seat class to do,
How to provide event service through user device.
According to claim 1,
Before step (a),
controlling, by the service server, a sound wave signal generator to transmit an inaudible sound wave signal to arbitrary user devices;
further comprising,
The inaudible sound wave signal includes at least one of a control command for displaying a notification on the user device, a control command for running a specific application installed in the user device, address information for access to a specific site, or an event participation code. characterized in that it comprises
A method of providing event services through user devices.
12. The method of claim 11,
The step (a) is,
A control command included in the inaudible sound wave signal - The control command is a control command that automatically transmits the event participation request to the service server by the user device - characterized in that it is executed by
A method of providing event services through user devices.
According to claim 1,
The event service providing method further comprises the step of collecting, by the service server, location information of the user device,
characterized in that whether the event content is provided is determined according to whether the collected location information is included within a preset range;
A method of providing event services through user devices.
According to claim 1,
Prior to step (a), transmitting an event inducing message to the user device; further comprising,
The user device, characterized in that it is determined by an arbitrary user monitoring means to send an event induction message,
A method of providing event services through user devices.
15. The method of claim 14,
The user monitoring means, characterized in that the eye tracker (eye tracker) for tracking the gaze of the user,
A method of providing event services through user devices.
A service server providing an event service through a user device, the service server comprising a central processing unit and a memory,
The central processing unit, characterized in that it executes instructions for executing the event service providing method through the user device stored in the memory,
The method of providing the event service,
(a) receiving an event participation code from the user device;
(b) authenticating the user device that has transmitted the event participation code;
(c) providing, to the user device, event content requiring at least one response input;
(d) receiving at least one response input from the user device; and
(e) determining whether the response input satisfies a requirement for receiving a reward;
containing,
service server.

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