KR20220147784A - Product sales system through content utilization education - Google Patents

Abstract

The present invention relates to a product sales method and system using SNS relationship information, comprising the following steps of: installing a direct transaction application and registering product information to be sold on a direct transaction server by using the direct transaction application; when the product information is registered, spreading the product information such that the product information can be displayed on an acquaintance's smart phone through SNS; spreading the product information to other acquaintances through SNS using the smart direct transaction application installed on the smartphone by the acquaintance who was introduced to the product information through spreading; and displaying the product information together with relationship information with the acquaintance who spread the product information on a screen of the other acquaintance's smart phone. According to the present invention, a product is promoted and sold to acquaintances on SNS, being reliable and having a high sales effect. In addition, by using an existing SNS such as KakaoTalk, Facebook, and Twitter, promotion and sales is easy, fast, and inexpensive. Additionally, product promotion can be easily spread through SNS to obtain a great publicity effect only with several steps of spreading.

Description

Product sales system through content utilization education

The present invention relates to a product sales method and system using a communication network, and more particularly, to a product sales method and system using social network service (SNS) relationship information.

In order to conduct e-commerce using the Internet network, there is a method of directly opening and operating a website dedicated to e-commerce, which allows a seller to register and purchase products necessary for e-commerce, and to process delivery. However, in such a method, the seller must have all the necessary facilities such as a server or storage medium for product registration and purchase processing, and it is a burden that takes considerable time and cost to promote the seller's website. There is this.

In general, SNS (Social Network Service) is a community-type website opened for the purpose of establishing online networks, communication, and information sharing, and includes Twitter, Facebook, and KakaoTalk. Currently, many people use SNS on a daily basis to communicate with others, share information, and search.

As such, the relationship information between acquaintances, which is a characteristic of SNS, can be used in a way to promote and sell products easily, quickly and without cost.

The problem to be solved by the present invention is to greatly reduce the cost and time for a seller to build and promote a website on the Internet in order to sell a product, and to utilize relationship information between acquaintances on SNS easily, quickly and without cost. It is to provide a product sales method using SNS relationship information that can promote and sell products.

Another problem to be solved by the present invention is to significantly reduce the cost and time for a seller to build and promote a website on the Internet to sell a product, and to use relationship information between acquaintances on SNS easily, quickly and without cost. It is to provide a product sales system using SNS relationship information that can promote and sell products on the Internet.

According to an aspect of the present invention, a product sales method using SNS relationship information for achieving the above technical problem includes the steps of (a) installing a direct transaction app and registering information on a product to be sold using the direct transaction app in a direct transaction server; (b) when the product information is registered, distributing the product information so that the product information can be displayed on a smart phone of an acquaintance through SNS; (c) performing, by an acquaintance who has been introduced to product information through the dissemination, to spread the product information to other acquaintances through SNS using the smart direct transaction app installed in a smart phone; and (d) displaying the relationship information between the acquaintances who spread the product information together with the product information on the screen of the other acquaintance's smart phone.

The step (a) includes installing a direct transaction app; When the 'Find Friends' menu provided by the direct transaction app is selected after installing the direct transaction app, the direct transaction server searches the address book and checks whether there are users who have already installed the direct transaction app. Recommending a friend who has the direct transaction app installed ; and selecting a product registration menu provided by the direct transaction app to register product information such as product photos, prices, and guides.

The step (b) includes displaying a list of SNS such as KakaoTalk, Facebook, and Twitter on the smartphone screen when the 'Distribute Product' menu provided by the direct transaction app is selected; when one of the displayed SNS lists is selected, accessing the selected SNS; and when connected to the SNS, displaying the registered product information on a smartphone screen through the connected SNS.

In step (c), when an acquaintance who has been introduced to product information through the dissemination selects the dissemination menu provided by the direct transaction app installed on his/her smartphone, the relationship between the acquaintance and the person who introduced the product information for the first time allowing information to be selected; and when the acquaintance inputs or selects relationship information, disseminating the relationship information and product information to be displayed on a smart phone screen of another acquaintance of the acquaintance.

The method of selling a product using SNS relationship information according to an embodiment of the present invention further includes (e) purchasing a product using product information displayed on a smart phone screen through the spreading, and (e) The step is characterized in that by clicking the link information provided together with the product information displayed on the smart phone screen through the spreading, the user moves to a corresponding product sales site and purchases the product.

The product sales method using SNS relationship information according to an embodiment of the present invention performs dissemination of product information introduced on the screen of a smart phone, or coupons based on information such as the number of clicks on the product information spread and whether or not actual purchase is made. It is preferable to further include the step of providing compensation, such as.

A product sales system using SNS relationship information according to the present invention for achieving the above other technical task includes: a direct transaction app that provides a service enabling direct transaction of products through SNS; a plurality of smart phones in which the direct transaction app is installed; and a plurality of smart phones in which the direct transaction app is installed and a direct transaction server for managing direct transactions of products, wherein the first smart phone among the plurality of smart phones transmits information on products to be sold using the direct transaction app to the direct transaction server. Registering and distributing the product information through SNS so that the product information is displayed on a second smart phone of an acquaintance in which the smart direct transaction app is installed, and the second smart phone is the first smart phone The product information is received through the direct transaction app and spread to a third smart phone corresponding to the acquaintance of the second smart phone through SNS, and the product information is spread along with the product information on the third smart phone screen. It is characterized in that the relationship information between the acquaintances is displayed.

When the first smart phone selects the 'Find Friends' menu provided by the direct transaction app after installing the direct transaction app, the direct transaction server searches the address book of the first smart phone to see if there is a user who has already installed the direct transaction app Inspect and recommend a friend who has the app installed using the direct transaction app of the first smart phone, and the first smart phone selects the product registration menu provided by the direct transaction app to receive product information such as product photos, prices, and information characterized in that it is registered.

The smart direct transaction app of the first smartphone provides a 'distribute product' menu, and when the product spread menu is selected, a list of SNS such as KakaoTalk, Facebook, and Twitter is displayed on the screen of the first smartphone and, when one of the displayed SNS lists is selected, accessing the selected SNS and displaying the registered product information on the screen of the second smart phone through the connected SNS.

The smart direct transaction app installed on the second smart phone allows the user to select relationship information with the first smart phone user when a spread menu provided by the direct transaction app installed on the second smart phone is selected, and the second smart phone When the user inputs or selects relationship information, the relationship information between the first smart phone user and the second smart phone user is generated so that the generated relationship information and product information can be displayed on the third smart phone screen. characterized in that

The direct transaction server is characterized in that it distributes product information introduced on the screen of the smart phone or provides a reward such as a coupon based on information such as the number of clicks on the spread product information and actual purchase status.

According to the product sales method and system using SNS relationship information according to the present invention, since the product is promoted and sold to acquaintances on SNS, it is reliable and has a high sales effect.

And because it uses the existing SNS such as KakaoTalk, Facebook, and Twitter, you can promote and sell easily, quickly and without cost.

In addition, since product promotion can be easily spread through SNS, a large publicity effect can be obtained with just a few steps. In particular, the credibility of the product is high by making it possible to know who is introducing the product.

1 is a block diagram showing the configuration of an embodiment of a product sales system using SNS relationship information according to the present invention
to be.
2 is a more detailed view of an embodiment of a product sales system using SNS relationship information according to the present invention.
will be.
3 shows an example of a menu screen provided by the direct transaction app of the first smart phone.
4 illustrates a screen displayed when the product distribution menu of FIG. 3 is selected.
5 shows that by using the SNS relationship information according to the present invention, a large publicity effect can appear even if only a few steps are spread.
it will be shown
6 shows an example of relationship information between acquaintances who have spread the product information.
7 is a flowchart showing an embodiment of a method of selling a product using SNS relationship information according to the present invention.
8 is a flowchart illustrating step S700 of FIG. 7 in more detail.
9 is a flowchart illustrating step S710 of FIG. 7 in more detail.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. The embodiments described in this specification and the configurations shown in the drawings are only a preferred embodiment of the present invention, and do not represent all of the technical spirit of the present invention, so various equivalents that can be substituted for them at the time of the present application It should be understood that there may be variations and variations.

1 is a block diagram showing the configuration of an embodiment of a product sales system using SNS relationship information according to the present invention, direct transaction apps 102, 112, 122, 152, a plurality of smart phones 100, 110, 120, 150) and a direct transaction server 130 .

The direct transaction app (102, 112, 122, 152) is software that allows you to introduce and sell products to your acquaintances using SNS relationship information according to the present invention, and provides a service that enables direct transaction of products through SNS, It is installed in the smart phone (100, 110, 120, 150). Figure 3 shows an example of a menu screen 300 provided by the direct transaction app 102 of the first smart phone 100, friend search 302, product registration 304, product distribution 306 and Link information 308 is included.

A plurality of smart phones (100, 110, 120, 150) the direct transaction app (102, 112, 122, 152) is installed, respectively. The direct transaction server 130 manages direct transactions of products with a plurality of smart phones 100, 110, 120, and 150 in which the direct transaction apps 102, 112, 122, and 152 are installed.

Among the plurality of smart phones 100 , 110 , 120 , and 150 , the first smart phone 100 registers information on a product to be sold using the direct transaction app 102 in the direct transaction server 130 . In addition, the first smart phone 100 performs 'spread' using the direct transaction app 102, and the 'spread' is a second smart The product information is displayed on the phone 110 .

The second smart phone 110 receives product information through SNS or introduces the product information through the direct transaction app 102 of the first smart phone 100, and corresponds to an acquaintance of the second smart phone 110 user. 'dissemination' of the product information to the third smart phone 120 is performed.

On the screen of the third smart phone 120, relationship information between acquaintances who spread the product information together with the product information is displayed. 6 shows an example of relationship information between acquaintances who have spread the product information. Referring to FIG. 6 , when the first smartphone user is Gildong Hong, the seller, the second smartphone user is Chunhyang, and the third smartphone receives product information from the second smartphone, the third smartphone displays product information and SNS relationship information is provided as a unique link value, so 'This item is sold by Chunhyang's elementary friend Hong Gil-dong.' SNS relationship information is displayed.

The direct transaction server 130 selects the 'Find friends' menu 302 provided by the direct transaction app 102 after the direct transaction app 102 is installed on the first smart phone 100, the first smart phone 100 It searches the address book and checks whether there is a user who has already installed the direct transaction app, and recommends a friend who has the direct transaction app installed using the direct transaction app 102 of the first smart phone 100 . To this end, the direct transaction server allows the user to enter the phone number of the smartphone when the direct transaction app is installed on the smartphone, and links the direct transaction application and the phone number to the member DB of the direct transaction server. can be made

The first smart phone 100 selects the 'product registration' menu 304 provided by the smart direct transaction app to register product information such as product photos, prices, and guides.

The direct transaction app 102 of the first smart phone 100 provides a 'distribute product' menu 306, and when the product spread menu is selected, a list of SNS such as KakaoTalk, Facebook, and Twitter is displayed in the first It is displayed on the screen of the smart phone 100, and when one of the displayed SNS lists is selected, the selected SNS is connected and the registered product information is displayed on the screen of the second smart phone 110 through the connected SNS.

The direct transaction app 112 installed on the second smart phone 110 is the first smart phone 100 ) to select the relationship information with the user, and when the user of the second smart phone 110 inputs or selects the relationship information, the relationship information between the user of the first smartphone 100 and the user of the second smartphone 110 is generated. Thus, the generated relationship information and product information can be displayed on the screen of the third smart phone 120 .

In more detail with reference to FIG. 6 , when the product distribution menu 306 provided by the direct transaction app 112 installed in the second smart phone 110 is selected, the relationship with the user of the first smart phone 100 is selected. In the information, for example, relationship information menu, elementary school friends, younger brothers, boyfriends, coworkers, etc. are displayed, if the first smart phone user is Hong Gil-dong and the relationship between Hong Gil-dong and the second smart phone user is elementary school friends, among these Select 'Elementary Friend'. In this case, product information and SNS relationship information are provided as a unique link value to the third smartphone, and SNS relationship information 'This is an item sold by Chunhyang's elementary friend Hong Gil-dong' is displayed.

The direct transaction server 130 distributes product information introduced on the screen of the smart phone or provides rewards such as coupons based on information such as the number of clicks on the product information and whether or not the product is actually purchased.

2 shows in more detail an embodiment of a product sales system using SNS relationship information according to the present invention.

An example of a product sales system using SNS relationship information according to the present invention will be described with reference to FIG. 2 . First, when the direct transaction app is installed on the first smartphone 200 and product information of 'Hallrabong sale' is registered in the direct transaction server, the first smart phone 200 receives product information called 'Hallrabong sale' as an acquaintance If you select the 'Distribute Product' menu provided by the direct transaction app to introduce it to you, the SNS list 202 such as Kakao Talk, Facebook, Twitter, etc. is displayed, and you want to introduce product information in the SNS list 202. If you select an SNS with an acquaintance and press it, product information is introduced through the selected SNS. For example, when the first smartphone 200 selects KakaoTalk and transmits product information to the second smartphone 210 , Hallabong sales information is displayed on the second smartphone 210 , and the second smartphone 210 ) When the user selects the link information and the direct transaction app installation is confirmed (240), the user can connect to the product sales site through the link information and purchase. As another example, when the first smartphone 200 selects 'distribute product' 306 through the menu screen 300 as shown in FIG. 3 provided by the direct transaction app, the product information and The SNS list is displayed together, and when Facebook is selected from the SNS list and product information is introduced to the second smartphone 210 , Hallabong sales information is displayed on the second smartphone 210 . The user of the second smartphone 210 may introduce product information to the fourth smartphone 230 of the acquaintance with whom the acquaintance relationship is established by selecting 'distribute product' provided by the installed direct transaction app.

Product information and acquaintance relationship information are displayed on the fourth smartphone 230, and when link information is selected, direct transaction app installation is confirmed (240), and the product can be purchased by being connected to a product sales site through the link information.

7 is a flowchart illustrating an embodiment of a product sales method using SNS relationship information according to the present invention.

1 to 7 , the first smart phone 100 installs the direct transaction app 102 and registers information on the product to be sold using the direct transaction app in the direct transaction server 130 (step S700). ) FIG. 8 is a flowchart illustrating step S700 of FIG. 7 in more detail. Referring to FIG. 8 , the direct transaction app 102 is installed on the first smart phone 100 . (Step S800 ) When the direct transaction app 102 is installed, the first smart phone 100 user directs the direct transaction app 102 . If you select the 'Find Friends' menu provided by (step S810), the direct transaction server 130 searches the address book of the first smart phone 100 to check whether there are users who have already installed the direct transaction app, and the direct transaction app is installed. (Step S820) For this, the direct transaction server requires the smartphone to enter a phone number when installing the direct transaction app, and links the direct transaction app and phone number to the member DB of the direct transaction server with the smartphone's phone number. It is desirable to link and store direct transaction app information.

In addition, the first smart phone 100 selects the 'product registration' menu provided by the direct transaction app 102 (step S830), and registers product information such as a picture, price, and guide for the product. (step S840) The product registration step (steps S830 and S840) may be performed before the step of finding a friend and recommending a friend (steps S810 and S820).

When the product information is registered in the direct transaction server 130, the product information is spread through SNS so that the product information can be displayed on the second smart phone 110 of the acquaintance. (Step S710)

9 is a flowchart illustrating step S710 of FIG. 7 in more detail. Referring to FIG. 9 , the first smart phone 100 displays a list of SNS such as KakaoTalk, Facebook, and Twitter when the 'product spread' menu provided by the direct transaction app 102 is selected (step S900). It is displayed on the screen. (Step S910)

When one of the displayed SNS lists is selected by the user of the first smart phone 100, the selected SNS is connected (step S920). When connected to the SNS, the registered product information is sent to the smart phone through the connected SNS. It is displayed on the phone screen. (Step S930)

An acquaintance who has been introduced to the product information through the dissemination uses the direct transaction app 112 installed on the second smart phone 110 to spread the product information to other acquaintances through SNS. (Step S720)

To describe the step S720 in more detail, after the second smart phone 110 is introduced to product information through the product distribution provided by the direct transaction app 102 of the first smartphone 100, the second smart phone When the user of 110 selects the 'product spread' menu provided by the direct transaction app 112 installed on the second smart phone 110, the relationship information menu between the acquaintance and the person who introduced the product information for the first time is displayed. and select the relevant relationship information from the menu. For example, when the first smartphone user is Gil-dong Hong and the second smartphone user is Chun-hyang, if Hong Gil-dong and Chun-hyang-gi are elementary school friends, the direct transaction app installed on the second smartphone is the menu screen 300 shown in FIG. 3 If the second smartphone user, Chunhyang, selects the product spread 306 on the menu screen of FIG. 3 , a menu for selecting the relationship information between Chunhyang and Hong Gil-dong is displayed or directly enters the relationship information. screen is displayed. For example, a list of relationship information such as elementary school friends, younger brothers, boyfriends, and work colleagues may be displayed.

When the relationship information menu is selected, when the user of the second smart phone 110 inputs the content of the relationship information or selects the content of the relationship information provided through the menu, the user of the second smart phone 110 Spreading is performed so that the relationship information and product information between the acquaintances can be displayed on the screen of the third smart phone 120 . For example, since Chunhyang is an elementary school friend with Hong Gil-dong, if an elementary school friend is selected from the relationship information list menu, the direct transaction app 112 installed on Chunhyang's smartphone 110 indicates 'Chunhyang's elementary school friend Hong Gil-dong'. Generates information as a unique link value.

When dissemination is performed through the selection of the dissemination menu in the direct transaction app 112 of the second smart phone 110, the relationship information between the acquaintances who spread the product information together with the product information is transmitted to the second smart phone 110. Let it be displayed on the screen of the third smart phone 120 of the user's acquaintance. (Step S730) For example, on the screen of the third smart phone, which is the smart phone of Chunhyang's acquaintance, 'Chunhyang's Relationship information and product information are displayed saying, 'This is an item that my friend Hong Gil-dong from elementary school is selling'.

The user of the third smart phone 120 purchases a product by using the product information displayed on the smart phone screen through distribution by the user of the second smart phone 110 (step S740). That is, the third smart phone 110 When the user of the phone 120 clicks link information provided together with product information displayed on the screen of his/her smart phone 120 through distribution by the user of the second smart phone 110, the user moves to the corresponding product sales site. so you can purchase the product.

On the other hand, the direct transaction server 130 performs dissemination of product information introduced on the smart phone screen, or spreads rewards such as coupons based on information such as the number of clicks on the spread product information and actual purchase status. It can be provided to the second smart phone 110 and the third smart phone 120. (Step S750)

As described above, in the present invention, since product promotion can be easily spread through SNS, as shown in FIG. 5, a large publicity effect can be obtained by spreading only a few steps, and as shown in FIG. 6, who introduces the product The reliability of the product is high by making it possible to know whether it is made through

Referring to FIG. 5 , the management of each step in the present invention manages only one step, that is, a relay. The seller spreads the product information using the social media installed on his smartphone, for example, Kakao Talk or Facebook, etc., and the relayer receives the unique link value from the seller and sends the product to his Kakao Talk or Facebook friends. You can spread information or purchase products that have been introduced. And those who receive the link from the relay can make a purchase or apply as a relay

Referring to FIG. 6 , when the seller notifies his/her product, his/her friend relationship is established so that each unique content and link value can be delivered. In other words, closed SNS, such as Kakao Talk or Facebook, exposes relationships between acquaintances and improves reliability. To relayers, sellers can provide rewards such as points, coupons, and product discounts so that relayers can work smoothly and increase the number of relayers. And the profit structure that can be provided by the present invention will be described in more detail as follows. A sales commission generated when a product is sold using the direct transaction app according to the present invention can be a profit. When a product is sold, a profit structure can be secured by using the sales commission. The buyer must approve after receiving the seller's product before the amount is delivered to the seller.

And you can promote the product and distribute the profit according to the frequency of exposure. In addition to notifying your acquaintances, you can pay and advertise when you want to advertise the product. In addition, the cost may be separately calculated according to the number of exposures.

The present invention can be implemented as computer-readable codes on a computer-readable recording medium (including all devices having an information processing function). The computer-readable recording medium includes all types of recording devices in which data readable by a computer system is stored. Examples of computer-readable recording devices include ROM, RAM, CD-ROM, magnetic tape, floppy disk, optical data storage, and the like.

Although the present invention has been described with reference to the embodiment shown in the drawings, which is only exemplary, those skilled in the art will understand that various modifications and equivalent other embodiments are possible therefrom. Accordingly, the true technical protection scope of the present invention should be determined by the technical spirit of the appended claims.

100: first smart phone 110: second smart phone
120: third smart phone 130: direct transaction server
140: network 140: n-th smart phone
200: first smart phone 202: SNS list
210: second smart phone 220: third smart phone
230: fourth smartphone 300: menu screen of direct transaction app
400: Detailed screen of product spread menu

Claims (1)

(a) registering the direct transaction product information to be sold by executing the direct transaction app by the first smart phone installed with the direct transaction app in the direct transaction server;
(b) When the product information is registered, the first smart phone transmits the product information through the direct transaction app to a second smart phone that is an acquaintance's smart phone through SNS. performing;
(c) the second smart phone executes the installed direct transaction app to receive product information introduced through the dissemination, and uses the direct transaction app to transmit the product information through SNS to a third smart phone of another acquaintance goods by smartphone
performing dissemination; and
(d) displaying relationship information between acquaintances who have spread the product information together with the product information on the screen of the third smart phone,
The direct transaction app provides link information through which product purchases are possible together with product information displayed on the smartphone screen through the dissemination, and when the link information is clicked, it moves to the corresponding product sales site to purchase the product,
The product spreading in step (c) is
displaying a screen for selecting or inputting, by the direct transaction app, relationship information with a seller or a forwarder who has transmitted product information when the 'product spread' menu provided by the direct transaction app installed on the second smartphone is selected;
When the relationship information is selected or input by the product information transmitter through the displayed screen, the direct transaction app generates a unique link value indicating the relationship information, and sets the unique link value and product information to a third smart phone of an acquaintance. transmitting to a smartphone; and
The direct transaction app installed in the third smart phone comprises the steps of receiving the unique link value and product information, and displaying relationship information and product information between product sellers and distributors using the unique link value,
The relationship information between the acquaintances includes personal trust relationship information that can influence the purchase of a product that allows you to know who the seller of the product and the messengers who spread the product information are, and the seller and all the distributors in the product information delivery path. The transmission path information that is displayed every time it is transmitted is created as a unique link value,
As for the relationship information between the acquaintances, the relationship information between the product information transceivers is selected or input by a smart phone that performs product spreading whenever product spreading is performed, so that the relationship information between the acquaintances is accumulated, and the accumulated relationship information A product sales method using SNS relationship information, characterized in that displayed on a smartphone receiving product information.

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