KR20220127675A - Visual AD system of brand shape - Google Patents

Abstract

In the present invention, the shape of a video advertising device is formed in an arbitrary brand shape, the brand shape is appropriately selected and mixed with plastic or glass by an opaque metal material and a pigment or a transparent dye to form a video board, and a video light source device for a project and a video light source device such as a PDP, LCD or LED, which is a light source, are configured on the back side. Accordingly, when a video is played, a brand shape board provides a brand shape and a video at the same time, and when the video is off, the brand shape board allows the color of the dye to be expressed as it is, so that a brand shape video advertising device can play a role as the brand shape board where a video is played and perform a brand signboard function simultaneously.

Description

Brand image advertising device {Visual AD system of brand shape}

The present invention relates to a brand-shaped video advertising device that can enhance the visual effect of a brand signboard by using the brand shape as a signboard structure and displaying a video on the brand shape itself. When it is done, it becomes a brand-type image device, and when the image projection is stopped, it can be used as a brand signboard to express the color and shape of the brand.

A brand is a combination of names, symbols (water), designs, and character symbols that identifies a company's products and services, differentiates products, and gives unique value to customers.

Recently, the brand value is very important, and the tendency to focus all advertisements on the brand is increasing.

In this case, the conventional simple signage device does not change as a simple printed model, and the advertisement effect is very small because it is limited to the presentation of the shape, and the customer's gaze concentration is low and the differentiation is not possible.

The present invention proposes a method to further enhance the visual effect and brand notice effect by making the brand shape itself stand out by displaying images such as videos on the brand shape itself, such as terms, symbols, symbols, designs, and products of the brand. .

In addition, when no image is provided, it can serve as a brand signboard by the original brand shape, color and model, so it is possible to selectively switch to a brand signboard and a brand image device in day and night, bright and dark indoors and outdoors, or to use both. It is possible

For example, as shown in Figure 1, by implementing the present invention on the glass window 9, various colors and patterns such as gold wave patterns are provided in the brand shape itself, or various images such as images related to the brand such as fireworks are displayed, but act as a brand shape. moving video

It is intended to suggest a method of using it as a brand image device with an effect and vitality, and using it as a brand advertisement device with the original brand shape and color when no image is displayed.

This invention is

When the shape of the brand itself is used as a model and the brand shape plate 100 itself is composed of the transparent image plate 3, various images appear on the brand shape itself, thereby multiplying the recognition effect of the brand, and the brand shape plate 100 ) itself is composed of an opaque color plate (4) and the surrounding is composed of a transparent image plate (3).

In addition, when the brand shape plate 100 and the surrounding structure are all composed of the transparent image plate 1, the image itself is made separately and the brand and surrounding images are all composed of moving images to double the advertising effect of the dynamic brand. have.

Therefore, the design can further enhance the visual advertising effect and brand effect by making the brand shape itself stand out by displaying video characters on the brand shape itself, such as terms, symbols, symbols, designs, and products of the brand.

In addition, when no video is provided, the brand shape, color, and model act as a signboard as it is, and when the video is operated, the characters and figures appear in the brand shape itself, so there is a epochal effect of selectively displaying the video and its own dye color as needed.

For example, it is possible to use the original brand shape and color sign during the day and use the brand shape itself as a gold wave pattern or fireworks display at night or indoors.

Therefore, the present invention is capable of efficiently simultaneously functioning as a brand signboard as well as an image advertising device of a vivid brand shape in the conventional general text signboard structure.

As is known, there are pigments and dyes as methods for producing color.

Pigments are divided into inorganic pigments and organic pigments, and they block light because there is no color range and large hiding power.

The main types are Tio2, Hgs, CuCo3, Cu(OH)3, As2S2, etc.

There are many types of dyes, such as synthetic dyes, vegetable dyes, animal dyes, mineral dyes, and chemical dyes, but the colors are different. Transparency of image. Select and use according to the characteristics of the selected material.

A characteristic of the dye is that it transmits light while maintaining its own color.

The feature of the present invention is that the transparent dye and the opaque pigment are appropriately mixed in the brand shape structure, or an image light source with a light source on the back is selected and used in a specific part.

This will be explained sequentially.

This invention is composed of a brand-shaped plate 100 in the form of a brand shape and a brand signboard 101 in which the brand-shaped plate 100 is partly formed.

As shown in FIGS. 4(a) and 4(c), the transparent image plate 3 contains a transparent dye that transmits light on the surface of a transparent material such as plastic or glass to the transparent image plate 3 material itself. Contained or printed on the surface as required.

On the other hand, when the brand shape plate 100 is configured as a part of the brand signboard 101, the brand shape plate 100 can be configured as an opaque color plate 4 if necessary. On the other side, various image media such as computer and DVD by the image light source device 5 are displayed on the surface.

In order to achieve this purpose, the image itself must be an image with a light source.

That is, if there is no light from the image itself, the image cannot be transmitted through the transparent image plate (3).

Therefore, in order to configure the image device with a light source, the configuration of the image light source device 5 is composed of a PDP, LCD, LED display or monitor capable of displaying images such as a computer or DVD, or as shown in FIG. 5(a). and a projector 6 and an image screen 5a as shown in FIG. 5(b).

In such an imaging device, necessary images, such as a computer, DVD, CD, etc., are prepared in advance and provided in various ways.

The opaque color plate 4 as shown in FIGS. 4 (b) and 4 (d) can be made of various materials such as metal or plastic, but it is made of a material that can model characters, symbols, and shapes, and its surface Or add pigment inside, print on the surface, or metal material

Constructed in a way that uses the surface itself.

Such an opaque color plate 3 is formed by mixing the above pigment with the material itself such as plastic or glass, applying the pigment to the surface by a method such as screen printing, or processing aluminum or metal according to the required shape model. can use itself

All.

[Example 1]

1 illustrates the installation of the brand-shaped plate 100 on the store window 9 as an example.

The configuration of such a brand-shaped plate 100 is to form a brand-shaped transparent image plate 3 as shown in FIG. 2, an image screen 5a on the back side thereof, and then a projector 6 at the rear end of the moving image screen 5a. make up

While the shape of the brand is various, the image of the projector 6 is projected on a rectangular screen with a horizontal:vertical aspect ratio of 4:3 or 16:9.

However, when projecting the rectangular projector image on the brand shape as it is, the projection image other than the brand shape is projected onto the customer's eyes as it is, so a method to prevent this should be devised.

Therefore, as shown in Fig. 2, the image blocking film is composed of a transparent plate and an opaque plate around the brand shape so that only the brand type image passes through the front of the image plate 6c at the rear end of the projection lens 6b of the projector 6 and blocks around it. There is a way to construct (6a)

In this case, when only the image blocking film 6a is installed inside the projector, even if the image is freely configured, only the image that is transmitted through the brand-shaped transparent plate is the brand-shaped plate according to the brand form by the projection lens 6b. (100) Since it is projected to the image screen (5a) on the back side, the light source of the image does not deviate from the brand-shaped plate (100).

Claims (1)

In the imaging device, the brand shape plate 100 is formed in the brand shape of the brand term, symbol, symbol, design, product model, etc., and the brand shape plate 100 is a transparent image plate ( 3), and on the back side of the transparent image plate 3, the image screen 5a image by the projector 6 or the image light source device 5 in which the image itself is a light source, such as an LCD LED, is combined to form a brand Brand-shaped video advertising device, characterized in that the image is displayed on the plate 100 itself

Images