KR20220108590A - medical tourism smart marketing method by using SNS platform - Google Patents

Abstract

The present invention relates to a medical tourism smart marketing method using an SNS platform, and more specifically, to a medical tourism smart marketing method capable of providing basic information on marketing utilization to foreign customers who visit Korea for medical tourism purposes. Provided is the smart marketing method capable of analyzing statistics based on the foreign customers; tracking issues for each country of the foreign customers; and providing customer statistics and customer analysis to member companies by collecting domestic sites visited by the foreign customers and disease information by country. In addition, the present invention checks news and the issues for each country depending on the medical tourism of the foreign customers; confirms interests of the foreign customers; and provides the smart marketing method to the foreign customers by collecting medical tourist spots visited by the foreign customers. In addition, marketing is conducted by using various SNS platform channels such as YouTube, Facebook, and Instagram which are rapidly increasing.

Description

Medical tourism smart marketing method by using SNS platform

The present invention relates to a smart marketing method for medical tourism using an SNS platform, and more particularly, to a smart marketing method for medical tourism that provides basic marketing information to overseas customers who have visited Korea for the purpose of medical tourism.

Crawling is a technology that collects information distributed on numerous computers and uses it in various fields. Crawler, an automated collection tool using crawling technology, is produced and used according to the desired purpose and characteristics.

When using a crawler, it has the advantage of being able to collect a large amount of information very quickly, and it is actively used for the purpose of collecting information in various fields in the recent big data era.

Patent Document 1 relates to a web crawler monitoring system and method that can prevent damage caused by excessive traffic to a URL (Uniform Resource Locator) server by monitoring a malfunction of a website static crawler, and a web crawler (Web crawler) ), in the system for monitoring an input URL (Uniform Resource Locator), delivers the URL (Uniform Resource Locator) to the crawler, stores the crawl process information (PID) and the crawl start time of the URL as a file, and when a predetermined crawl operation time elapses, a first monitoring unit for forcibly terminating the crawling process, then deleting the file and terminating driving; A second monitoring that reads the crawling process information (PID) and crawl start time from the file stored by the first monitoring unit, and forcibly terminates the driving of the crawling process and the first monitoring unit when the predetermined working time elapses wealth; and a database for storing the URL and the file; provides a web crawler monitoring system and a monitoring method therefor, comprising a.

However, crawling is to the extent of performing a function of crawling site data, and it did not operate properly when the actual site structure was known.

That is, it was not possible to utilize the standardized structure, and when Html was broken, the data itself could not be efficiently collected because of the broken data.

In addition, in the case of sites recorded using APIs, data could not be easily collected by crawling.

(Prior Patent Document 1) Republic of Korea Patent Publication No. 10-1757822 (2017.07.07)

Therefore, the present invention has been proposed in view of the problems of the prior art as described above, and an object of the present invention is to provide basic marketing information for overseas customers who have visited Korea for the purpose of medical tourism.

In order to achieve the problem to be solved by the present invention,

Medical tourism smart marketing method according to an embodiment of the present invention,

The first step in which overseas customers log in; and

The second step of acquiring the country of overseas customers; and

The third step is to acquire domestic sites visited by overseas customers for medical tourism; and

The fourth step of collecting keywords entered by overseas customers; and

Step 5 to provide country-specific issues according to overseas customers; and

A sixth step of providing country-specific news according to overseas customers; will be included.

Medical tourism smart marketing method according to the present invention having the above configuration and action,

Provides a smart marketing method that analyzes statistics according to overseas customers, tracks issues by country of overseas customers, collects domestic sites visited by overseas customers, and collects disease information by country to provide customer statistics and customer analysis to member companies has the effect of

In addition, the effect of providing a smart marketing method to overseas customers by collecting news and issues by country according to overseas customers' medical tourism, knowing the interests of overseas customers, and collecting medical tourist destinations visited by overseas customers have.

In addition, marketing effects can be enhanced by providing users through various SNS platform channels such as YouTube, Facebook, and Instagram, which can be easily accessed by anyone around the world.

1 is an overall flowchart of a medical tourism smart marketing method according to an embodiment of the present invention. 2 is a block diagram of a smart marketing cloud server that provides a smart marketing method for medical tourism according to an embodiment of the present invention.

In order to solve the problem of the present invention, the present inventors medical tourism smart marketing method,

The first step in which overseas customers log in; and

The second step of acquiring the country of overseas customers; and

The third step of acquiring a domestic site visited by overseas customers for medical tourism; and

The fourth step of collecting keywords entered by overseas customers; and

Step 5 to provide country-specific issues according to overseas customers; and

and a sixth step of providing country-specific news according to overseas customers.

In this case, the sixth step is

It is characterized in that it provides country-specific news to the overseas customer's smart device by accessing a representative media webpage among the media existing in the nationality entered when logging in by a specific overseas customer and performing web crawling.

At this time, the login information of the overseas customer obtained in the first step and the nationality information input by the overseas customer obtained in the second step are stored in the overseas customer information DB using the ID input at the time of login as the main key. .

Hereinafter, it will be described in detail through an embodiment of the medical tourism smart marketing method according to the present invention.

1 is an overall flowchart of a medical tourism smart marketing method according to an embodiment of the present invention.

As shown in Figure 1, the medical tourism smart marketing method according to an embodiment of the present invention,

The first step (S100) in which the overseas customer logs in; and

A second step (S200) of acquiring the country of the overseas customer; and

A third step (S300) of acquiring a domestic site visited by an overseas customer for medical tourism; and

A fourth step (S400) of collecting keywords input by overseas customers; and

A fifth step (S500) of providing country-specific issues according to overseas customers; and

A sixth step (S600) of providing country-specific news according to overseas customers; will be included.

In order to perform the above steps, the present invention configures a smart marketing cloud server.

Therefore, as shown in Figure 2, the smart marketing cloud server 100,

An overseas customer information acquisition unit 110 for acquiring customer information when an overseas customer logs in;

an overseas customer nationality acquisition unit 120 to acquire the foreign customer's nationality;

a visiting domestic site information acquisition unit 130 for obtaining information on domestic sites visited by the acquired overseas customers through medical tourism;

A keyword collection unit 140 for collecting keywords input by overseas customers;

A country-specific issue providing unit 150 for providing country-specific issues according to overseas customers;

It will be configured to include a country-specific news providing unit 160 for providing country-specific news according to overseas customers.

Specifically, when the overseas customer logs in by the overseas customer information acquisition unit 110, customer information is acquired.

That is, a login page is provided so that overseas customers can log in, an input page is provided to obtain personal information of overseas customers when logging in, and login information of overseas customers input on the page is obtained (S100) Therefore, it is stored in the overseas customer information DB (not shown).

In addition, the nationality of the overseas customer is acquired by the overseas customer's nationality acquisition unit 120, and an input window for entering the nationality is provided on the input page when logging in.

At this time, the nationality information (S200) input by the overseas customer is acquired and stored in the overseas customer information DB (not shown).

Meanwhile, overseas customers will visit a specific domestic site, for example, a web page, or a specific hospital or pharmacy while performing medical tourism.

At this time, the domestic site information visited by the acquired overseas customer for medical tourism is acquired by the visited domestic site information acquisition unit 130 (S300).

The obtained domestic site information is extracted and stored in the overseas customer information DB using the unique ID information of the foreign customer, that is, the ID entered at login as the unique ID.

On the other hand, in the case of the web page, if the search engine provided through the smart marketing cloud server of the present invention is utilized, it will be possible to easily obtain the visited web page information.

In addition, overseas customers will visit offline places such as specific hospitals and pharmacies while performing medical tourism.

In this case, the visited domestic site information acquisition unit 130 may acquire the location coordinates of the foreign customers who have visited them using GPS, and when the location coordinates of the overseas customers are indoors instead of outdoors, for example, in a complex building. In order to solve this problem, the ID information of the Wi-Fi AP is extracted because it is impossible to track the offline places visited inside the building.

In other words, in the case of pharmacies or hospitals visited by overseas customers, since they have their own Wi-Fi AP, the Wi-Fi AP obtained through the overseas customer's smart device is periodically gathered and the ID information of the AP is matched with the ID entered at the time of login. It will be stored in the customer information DB.

Accordingly, information on places visited by a specific overseas customer can be analyzed later to be used for future marketing by the overseas customer.

In addition, the keyword collecting unit 140 performs a function for collecting keywords input by overseas customers.

For example, a separate medical tourism app is distributed to provide the service of the present invention, and when a specific overseas customer downloads and executes it, the unique ID information of the foreign customer is extracted.

At this time, for example, search information input through the search window of the medical tourism app, that is, keyword information is collected (S400), matched with the corresponding ID, and stored in the overseas customer information DB.

In addition, the country-specific issue providing unit 150 performs a function for providing country-specific issues according to overseas customers.

For example, by referring to the nationality entered by a specific overseas customer when logging in for the first time, issue information occurring in that nationality or issue information of the nationality that the overseas customer is interested in is gathered, and the gathered country-specific issue information (S500) is collected. It will be provided to the smart device of the overseas customer through the medical tourism app.

In addition, the country-specific news providing unit 160 performs a function for providing country-specific news according to overseas customers.

For example, a web crawling is performed by accessing a representative media web page among media existing in the nationality entered by a specific overseas customer when logging in (S600) to provide country-specific news to the smart device of the overseas customer.

In this case, the web crawling is an act of extracting data by taking a web page as it is and parsing the related tags. We will provide you with basic information that can help.

In addition, the data is crawled in the SNS information of members in the platform and the defined site list, and the data is stored in the database or managed as a file and stored in Hadoop hdfs.

On the other hand, when providing (S600) to the smart device of the overseas customer, the user's YouTube, Facebook, Instagram, and SNS platform channels including TikTok are used so that the marketing effect can be applied to anyone in the world.

As described above, when various types of information are provided, customized marketing information can be provided based on this when a specific overseas customer visits later.

That is, the tendency of overseas customers can be analyzed, the analyzed tendency information can be provided to a medical institution, etc., and customized marketing information provided by the medical institution can be provided to the foreign customer.

Through the above configuration and operation, it analyzes statistics according to overseas customers, tracks issues by country of overseas customers, collects domestic sites visited by overseas customers, and collects disease information by country to provide member companies with customer statistics and customers It has the effect of providing a smart marketing method that provides analytics.

In addition, the effect of providing a smart marketing method to overseas customers by collecting news and issues by country according to overseas customers' medical tourism, knowing the interests of overseas customers, and collecting medical tourist destinations visited by overseas customers have.

Those skilled in the art to which the present invention pertains as described above will understand that the present invention may be implemented in other specific forms without changing the technical spirit or essential features of the present invention. Therefore, it should be understood that the embodiments described above are illustrative in all aspects and not restrictive.

The scope of the present invention is indicated by the following claims rather than the above detailed description, and all changes or modifications derived from the meaning and scope of the claims and their equivalent concepts should be interpreted as being included in the scope of the present invention. do.

100: Smart Marketing Cloud Server 110: Overseas Customer Information Acquisition Department 120: Department of Acquisition of Nationality for Overseas Customers 130: Visiting Domestic Site Information Acquisition Department 140: keyword collection unit 150: Country-specific issue provision 160: country-specific news provider

Claims (1)

A medical tourism smart marketing method, comprising: a first step in which an overseas customer logs in; a second step in acquiring the country of the overseas customer; a third step in obtaining the domestic site visited by the overseas customer as a medical tourism; A fourth step of collecting the input keywords; A fifth step of providing country-specific issues according to and overseas customers; A sixth step of providing country-specific news according to and overseas customers; Characterized in including; It is configured to include a smart marketing cloud server to perform steps 1 to 6, wherein the smart marketing cloud server 100 is an overseas customer information acquisition unit 110 for acquiring customer information when an overseas customer logs in. ), Overseas customer nationality acquisition unit 120 for acquiring the nationality of overseas customers, Visiting domestic site information acquisition unit 130 for acquiring domestic site information visited by the acquired overseas customer for medical tourism; A keyword collection unit 140 for collecting keywords entered by customers, a country-specific issue providing unit 150 for providing country-specific issues according to overseas customers, and a country for providing country-specific news according to overseas customers It is characterized in that it comprises a special news providing unit 160, and the sixth step is to access a representative media webpage among the media existing in the nationality entered by a specific overseas customer at the time of logging in and perform web crawling. It is characterized in that the special news is provided to the smart device of the overseas customer, and the login information of the overseas customer obtained in the first step and the nationality information entered by the overseas customer obtained in the second step are entered at the time of login. It is characterized in that it is stored in the overseas customer information DB with the main key, and the visited domestic site information acquisition unit 130 can acquire the location coordinates of the visited overseas customers using GPS, and the location coordinates of the overseas customers are outdoor ID information of the Wi-Fi AP is extracted when it is not indoors, and the obtained Wi-Fi AP is periodically gathered to match the ID information of the AP with the ID entered at login and stored in the overseas customer information DB. Analyze information of places visited by customers later The keyword collection unit 140 collects keyword information input through the search window of the medical tourism app (S400) and matches the ID to the overseas customer information. It is characterized in that it is stored in DB, and the country-specific issue providing unit 150 refers to the nationality input by a specific foreign customer when he or she first logs in. It is characterized in that the information is gathered, and the gathered country-specific issue information (S500) is provided to the smart device of the overseas customer through the medical tourism app, and the country-specific news providing unit 160 is a specific overseas customer By accessing the representative media webpage among the media existing in the nationality entered at the time of login, web crawling is performed to provide country-specific news to the overseas customer's smart device (S600), and SNS information of members in the platform and defined sites It crawls data in the list and stores the data in the database or manages it as a file and stores it in Hadoop hdfs. Medical tourism smart marketing method using an SNS platform, characterized in that it uses an SNS platform channel comprising a.

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