KR20220041566A - Advertisement agent service and billing method - Google Patents

Abstract

A user group targeting-based product advertisement agency and billing method is disclosed. The method comprises the steps of: forming, by an advertising agency server, a plurality of user groups by classifying users according to registered interest keywords for each user; registering the mapping by receiving advertisement content and advertisement text messages from an advertiser, by the advertising agency server; when the advertisement agency server provides a keyword from the advertiser, determining an advertisement target user group according to the provided keyword; and allowing the advertisement agency server to inquire about the advertisement content registered by the advertiser only to users belonging to the determined user group.

Description

User group targeting-based product advertisement agency and billing method {Advertisement agent service and billing method}

The present invention relates to an online advertisement agency, and more particularly, to a keyword-based advertisement agency technology.

The size of the e-commerce market is continuously growing, and accordingly, competition in advertising is becoming more and more fierce. Also, keyword advertisements through search portal sites such as Naver are well known in relation to online advertisements. In the case of keyword advertising, the advertiser purchases a desired keyword for a certain period of time, and when a consumer inputs the keyword, the advertiser's advertisement is exposed, and charges are made according to the number of impressions and clicks. Although this type of keyword advertisement is being implemented by many companies and vendors, it is not effective in raising consumers' awareness of advertisements. In order to increase the effectiveness of advertising, it is necessary to purchase keywords with a large number of searches at a high cost, which puts a significant advertising burden on companies with insufficient capital.

Domestic Patent Publication No. 10-0903501 (Announced on June 18, 2009)

An object of the present invention is to provide a method that enables reasonable advertising agency billing while enhancing advertising effectiveness.

A user group targeting-based product advertisement agency and billing method according to an aspect comprises the steps of: an advertisement agency server classifies users according to registered interest keywords for each user to form a plurality of user groups; The step of receiving the advertisement text and registering the mapping, the advertisement agency server determining a target user group according to the provided keyword when a keyword is provided from the advertiser, and the advertisement agency server only selecting users belonging to the determined user group. It may include the step of allowing a search for the registered advertisement content.

In the product advertisement agency and billing method, the advertisement agency server requests the input of advertisement text from the user who viewed the advertisement content. The method may further include the step of calculating, by the advertisement agency server, an advertisement agency fee according to the total number of advertisement viewings obtained by summing up the advertisement viewing times of users allowed to inquire, and charging the advertiser.

Alternatively, in the product advertisement agency and billing method, the advertisement agency server requests the input of advertisement text from the user who inquired the advertisement content. The step of generating and submitting the included advertisement view fact information as a transaction to the blockchain network, the step of registering and managing the advertisement content for the corresponding advertisement content by adding one time to the smart contract after the blockchain network verifies the transaction, block The chain network periodically generates a notification event for the number of advertisement views during the period, the advertiser's computing device notifies the advertiser of the number of advertisement views when an advertisement view number notification event is detected, the advertiser's computing device The method may further include the steps of transmitting information on the number of advertisements viewed by the advertiser to an advertisement agency server, and the advertisement agency server calculating an advertisement agency fee according to the advertisement inquiry count information received from the advertiser's computing device and charging the advertiser. can

The present invention creates the effect of enabling more reasonable, reliable and reasonable advertising agency billing while increasing the advertising effect.

1 is a block diagram of a user group targeting-based product advertisement agency and billing system according to an embodiment.
2 is a flowchart of a product advertisement agency method based on user group targeting according to an embodiment.
3 is a flowchart of a method for billing a product advertisement agency fee according to an embodiment.
4 and 5 are flowcharts of a method for billing a product advertisement agency fee according to another embodiment.
6 is a block diagram of a computing device according to one embodiment.

The foregoing and further aspects of the present invention will become more apparent through preferred embodiments described with reference to the accompanying drawings. Hereinafter, the present invention will be described in detail so that those skilled in the art can easily understand and reproduce it through these examples.

1 is a block diagram of a user group targeting-based product advertisement agency and billing system according to an embodiment. The user device 100 and the advertiser device 200 are both communicationable computing devices, and may be a desktop computer or a laptop computer, or may be a mobile terminal such as a smart phone. The user device 100 is used by a general user (consumer) who is an advertisement target of an advertiser, and the user can use advertisement content provided by the advertisement agency server 300 through this. In addition, the advertiser device 200 is used by the advertiser, and the advertiser may use an advertisement agency service (public relations agency service) provided by the advertisement agency server 300 through an application.

The advertisement agency server 300 is a server system composed of one or more server computing devices, and may receive advertisement content from an advertiser for products sold online and perform advertisement agency to users through a data network. In addition, the advertisement agency server 300 may support an online market, and may sell advertisement target products to users online. The advertising agency server 300 according to an aspect forms a user group based on keywords of interest for each user, and does not advertise the advertiser's advertisement content to all users, but only users belonging to a specified user group. let it go The advertisement agency server 300 according to an additional aspect allows the user who has inquired the advertisement content of the advertiser to input a predetermined advertisement text, and counts the number of advertisements only when the advertisement text is correctly entered, and accordingly Calculate the agency fee

On the other hand, a product advertisement agency and billing system based on user group targeting can use the decentralized characteristics of the block chain. The blockchain network 400 is a ledger management technology in which several nodes participate and duplicate data existing in a chain-like form. Participants verify transactions from other nodes and collect them to create a single block. Since the generated block includes the hash value of the previous block, if the specific value of the previous block is changed, the hash value of the previous block of the subsequent blocks must be changed, so it is impossible for someone to arbitrarily modify or delete data. In the process of block propagation, several blocks with different hash values may be propagated at the same time. At the moment of occurrence, all blocks are recognized as normal blocks, but over time, only blocks belonging to the most recent chain that have them as parents are recognized as normal blocks.

Due to the fact that individual nodes are the subject of operation and the property of permanently recording data, the focus was initially on the form of e-commerce, but with the advent of Ethereum, various tasks can be performed. The Ethereum platform supports the creation and execution of programs called smart contracts. It is possible to develop a contract that operates on a blockchain platform through its own language called Solidity, and provides an interface called web3 so that it can be executed on the web or in an app, so that users can interact in general applications. Because the contract is executed on the blockchain, the state of the contract cannot be changed as easily as the information recorded on the blockchain, and because it is Turing-complete, the desired flow can be written through conditions and repetition like a general program. Certain flows may require a fee for execution. Since Ethereum is a public blockchain, recorded smart contracts can be accessed and used by anyone.

Additionally, a metamask will be described. A blockchain wallet not only manages the balance of a blockchain account, but also stores the user's private key and creates and broadcasts a transaction on behalf of the user. In this sense, wallets are the easiest way for regular users to access the blockchain network. MetaMask is the most representative web-based wallet extension that runs in a browser, and currently supports Chrome, Firefor, Opera, and Brave Browser, and supports Ethereum account creation and linkage, electronic signatures, and transaction creation. Therefore, users can easily access smart contracts on the blockchain by using Metamask on the browser in addition to the DApp.

Users can join the network as a blockchain node through the Ethereum client to access the Ethereum network. Alternatively, you can use MetaMask, which uses Infura API, a cloud service for network access to wallet users. When using MetaMask, users can connect to the Ethereum network, operate smart contracts, and receive results without directly operating a node. For reference, Ethereum supports the web.JS standard API for communicating with the Ethereum network using JSON-RPC in web applications, and MetaMask provides it to the running browser itself.

2 is a flowchart of a product advertisement agency and billing method based on user group targeting according to an embodiment. The advertising agency server 300 receives the keyword of interest to be registered for each user from each user device 100 and registers it in the database (S100). That is, the user receives and registers the keyword of interest through the user device 100 . The advertising agency server 300 forms a plurality of user groups by classifying users having the same interest keyword or similar interest keywords with interest keywords registered for each user (S110). Accordingly, each user group consists of users who share the same or similar interest keywords. On the other hand, the advertising agency server 300 receives the advertisement content for the product that each advertiser wants to promote and the advertisement text associated with the advertisement content from each advertiser device 200, and registers the mapping in the database (S120) (S130). ). That is, the advertisement content and advertisement text are received from the advertiser through the advertiser device 200 and the mapping is registered. Here, the advertisement content may be text, an image, or a video, and is not particularly limited.

Thereafter, the advertising agency server 300 receives the keyword from the advertiser device 200 (S140). This keyword is used to target an advertisement target, and the advertiser may input the keyword into the advertiser device 200 and provide it to the advertisement agency server 300 . When a keyword is received from the advertiser, the advertisement agency server 300 determines, ie, targets, one or more user groups to be targeted for advertisement from among a plurality of user groups according to the received keyword (S150). In one embodiment, the advertisement agency server 300 analyzes the correlation between the received keyword and the keyword of interest for each user group, and determines the advertisement target user group according to the analysis result. That is, a user group having a keyword of interest having the highest correlation or a correlation higher than or equal to a reference value is determined as an advertisement target user group.

When the advertisement target user group is determined, the advertisement agency server 300 permits only users belonging to the determined user group to inquire about the advertisement content of the advertiser registered in the database (S160). In other words, users who do not belong to the target user group are blocked from viewing the advertisement content. Therefore, even if the keyword used by the user for search is related to the advertisement content of the advertiser, if the search user does not belong to the advertisement target user group determined in S140, the advertiser's advertisement contents are not searched and may belong to the advertisement target user group. In this case, the advertiser's advertisement content is searched.

3 is a flowchart of a method for billing a product advertisement agency fee according to an embodiment. 3 is subordinate to FIG. 2, and shows a procedure performed after S160. When the advertisement content of the advertiser is inquired through S160, the advertisement agency server 300 requests the inquiring user to input advertisement text mapped to the advertisement content (S200). In one embodiment, the advertisement agency server 300 requests an input while providing the advertisement text to the user as it is. In another embodiment, the advertisement agency server 300 requests an answer input while performing a query with an advertisement text as an answer. In this case, it is preferable that the answer is obtained from the advertisement content. When the user inputs text, the advertising agency server 300 determines whether the input text matches the advertising text (S210). If they match, the advertisement agency server 300 counts, that is, increases the number of advertisement inquiry for the advertisement content of the advertiser by one (S220). Thereafter, when the billing date set in units such as weeks or months arrives, the advertising agency server 300 calculates and charges the advertiser according to the total number of advertisements viewed by users for the advertiser's advertising content during the billing period (S230). ) (S240).

According to the above, the advertisement content of the advertiser cannot be indiscriminately searched for by all search users, but only for the target users, so that a higher advertising effect is possible. In addition, since the advertisement is made for only target users, a reasonable billing system is possible.

4 and 5 are flowcharts of a method for billing a product advertisement agency fee according to another embodiment. FIG. 4 is dependent on FIG. 2 and shows a procedure performed after S160. When the advertisement content of the advertiser is inquired through S160, the advertisement agency server 300 requests the inquired user to input advertisement text mapped to the advertisement content (S300). The S300 is virtually identical to the S200. The user device 100 receives a text input from the user, and if the input text matches the advertising text, it generates advertisement inquiry fact information indicating that the user has viewed the advertiser's advertisement content as a transaction, and transmits the generated transaction to the blockchain network. It is submitted to (400) (S310). The advertisement inquiry fact information may include a unique identifier (advertisement ID) assigned to the corresponding advertisement content. The blockchain network 400 verifies the transaction submitted from the user device 100, calls the smart contract after verification is completed, and registers the advertisement inquiry fact information in the smart contract, and the smart contract belongs to the registered advertisement inquiry fact information. The number of advertisement inquiry for the corresponding advertisement content identified by the advertisement ID is counted (added once) and updated and managed (S320). And the smart contract of the block chain network 400 checks whether a preset billing date arrives, and when it arrives, a notification event is generated for the total number of advertisements viewed during the set billing period (S330). In this case, the notification event is generated for each advertisement ID.

The advertiser device 200 detects a notification event for the advertisement ID of the advertiser from among the notification events generated in the block chain network 400 (S400). In one embodiment, a block-chain-based app is installed and executed on the advertiser device 200, and a notification event for the advertisement ID of the advertiser is detected by periodically polling whether an event newly generated in the block chain exists. . When a notification event is detected, the advertiser device 200 notifies the advertiser through a display or the like by identifying the total number of advertisement views for the advertisement content of the advertiser according to the notification event (S410). Accordingly, the advertiser can check exactly how much of his or her advertisement content has been viewed by users. The advertiser device 200 transmits information on the total number of advertisements viewed by the advertiser to the advertisement agency server 300 (S420). In one embodiment, the advertiser device 200 transmits the advertisement total number of views information to the advertisement agency server 300 only when there is approval of the advertiser who has checked the total number of advertisement views. In addition, the advertisement agency server 300 receives information on the total number of advertisements viewed from the advertiser device 200, calculates an advertisement agency fee according to the total number of advertisements viewed through the received information, and charges the advertiser (S430) (S440). ).

According to this, the advertisement agency operating the advertisement agency server 300 can prevent the calculation of the advertisement agency fee by manipulating the total number of advertisement views. In the past, there is a problem that an advertiser has to unilaterally trust and follow the advertising agency's basis for calculating the advertising agency fee. And although not shown in FIG. 5, if information on the total number of advertisement views is not received from the advertiser device 200 within a predetermined time (eg, 24 hours) after the preset billing date arrives, the advertisement agency server ( 300) calculates an advertisement agency fee according to the total number of advertisement views calculated by itself and charges the advertiser.

Meanwhile, although not shown in FIGS. 3 and 5 , the advertisement agency server 300 may pay a portion of the revenue generated by billing the advertiser to the users who inquired the advertisement content as a reward. In this case, the advertisement agency server 300 may differentially pay a reward according to the number of advertisement inquiry per user.

6 is a block diagram of a computing device according to one embodiment. The above-described methods may be performed by one or more computing devices constituting the product promotion agency management system, and specifically, may be performed by one or more processors belonging to the computing device. 6 , the computing device 600 may include a processor 610 , a memory 620 , a storage device 630 , an input/output interface 640 , and a communication interface 650 . The processor 610 may include a central processing unit (CPU), a graphic processing unit (GPU), or a microprocessor having one or more processing cores similar thereto. The memory 620 may store data, metadata, and a program for execution by the processor 610 . Memory 620 may include one or more volatile and non-volatile memories, and may be internal or distributed memory. The storage device 630 is a storage medium for storing data and commands, and may include non-transitory storage. The storage device 630 may include at least some of a hard disk drive, a flash memory, an optical disk, a magneto-optical disk, a universal serial bus (USB) drive, and the like.

Input/output interface 640 may include one or more input and/or output devices that allow a user to provide input, receive output, and send and receive data to and from other computing devices. The input/output interface 640 may be a mouse, keypad or keyboard, camera, optical scanner, network interface, modem, or other known I/O device, and may include a combination thereof. The input/output interface 640 may include at least some of a graphic engine, a display, one or more output drivers (eg, a display driver), one or more audio speakers, and one or more audio drivers. Communication interface 650 may provide one or more interfaces for network communication (eg, packet-based communication) between computing device 600 and one or more other computing devices. For example, the communication interface 650 may include a network interface controller (NIC) or network adapter for communicating with an Ethernet or other wire-based network, or a wireless NIC or wireless adapter for communicating with a wireless network such as Wi-Fi.

Meanwhile, the bus may include hardware, software, or all of the components of the computing device 600 connecting to each other. For example, a bus can be an Accelerated Graphics Port (AGP) or other graphics bus, an Enhanced Industry Standard Architecture (EISA) bus, a front-side bus (FSB), a hypertransport (HT) interconnect, an Industry Standard Architecture (ISA) bus, an INFINIBAND interconnect , low-pin-count (LPC) bus, memory bus, MAC (Micro Channel Architecture) bus, PCI (Peripheral Component Interconnect) bus, PCIe (PCI-Express) bus, SATA (serial technology attachment) bus, VL (VESA Local) bus , VESA: Video Electronics Standard Association Local) bus, other suitable bus, or a combination thereof. The above configurations of FIG. 6 are exemplary, and the computing device may include only a portion of the configurations of FIG. 6 , and of course, other configurations not shown may also be included.

So far, the present invention has been looked at with respect to preferred embodiments thereof. Those of ordinary skill in the art to which the present invention pertains will understand that the present invention can be implemented in a modified form without departing from the essential characteristics of the present invention. Therefore, the disclosed embodiments are to be considered in an illustrative rather than a restrictive sense. The scope of the present invention is indicated in the claims rather than the foregoing description, and all differences within the scope equivalent thereto should be construed as being included in the present invention.

100: user device 200: advertiser device
300: advertising agency server 400: blockchain network

Claims (5)

Forming a plurality of user groups by classifying users according to the registered interest keywords for each user, by the advertising proxy server acting on behalf of advertisements of products sold online;
The advertisement agency server receives advertisement content and advertisement text from the advertiser and registers the mapping;
When a keyword is provided by an advertiser, the advertisement agency server determines an advertisement target user group according to the provided keyword; and
allowing the advertisement agency server to inquire about the advertisement contents registered by the advertiser only to users belonging to the determined user group;
A user group targeting-based product advertisement agency and billing method comprising a. The method of claim 1,
requesting, by the advertisement agency server, input of advertisement text from a user who has inquired advertisement contents;
counting the number of advertisement views of the user when the text input by the user according to the request matches the advertisement text; and
calculating, by the advertisement agency server, an advertisement agency fee according to the total number of advertisement viewings obtained by summing up the advertisement viewing times of users allowed to view, and charging the advertiser;
User group targeting-based product advertisement agency and billing method further comprising a. The method of claim 1,
requesting, by the advertisement agency server, input of advertisement text from a user who has inquired advertisement contents;
When the user's computing device matches the text input from the user to the advertisement text, generating advertisement inquiry fact information including the corresponding advertisement content identifier as a transaction and submitting the transaction to the block chain network;
After verifying the transaction, the block chain network adds the number of advertisement inquiry for the corresponding advertisement content to the smart contract once and manages registration;
The block chain network periodically generates a notification event for the number of advertisement views during the period;
When an advertisement inquiry count notification event is detected by the advertiser's computing device, notifying the advertiser of the advertisement inquiry count;
transmitting, by the advertiser's computing device, information on the number of times of advertisement inquiry confirmed by the advertiser to an advertisement agency server; and
The advertisement agency server calculates an advertisement agency fee according to the advertisement inquiry count information received from the advertiser's computing device and charges the advertiser;
User group targeting-based product advertisement agency and billing method further comprising a. 4. The method of claim 3,
The advertisement agency server calculates an advertisement agency fee according to the self-counted advertisement inquiry number when the advertisement inquiry number information is not received from the advertiser's computing device within a predetermined period and charges the advertiser;
User group targeting-based product advertisement agency and billing method further comprising a. 5. The method according to any one of claims 2 to 4,
The advertising agency server is a user group targeting-based product advertisement agency and billing method in which a portion of the revenue obtained from the advertisement agency fee is paid as a reward to the user who has viewed the advertisement content.

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