KR20220025475A - Method and apparatus for recommending a product associated with a product corresponding to a broadcast video - Google Patents

Abstract

A method for recommending an associated product and a device thereof are provided. According to one embodiment of the present invention, the method for recommending an associated product includes the steps of: transmitting image identification information of a broadcast image and GUI information including at least one UI object to a set-top box; transmitting the image identification information to a data server, and obtaining information of a target product corresponding to the broadcast image from the data server when receiving a selection signal for a specific UI object from the set-top box; transmitting the information of the target product to an associated product recommendation server, and obtaining at least one associated product information associated with the target product from the associated product recommendation server; and transmitting the associated product information to the set-top box.

Description

Recommendation method and device for related products related to broadcasting video

The present invention relates to a method of recommending a product related to a product corresponding to a broadcast image, and a method and apparatus thereof.

When the user wants to acquire information on a product exposed on a broadcast image, a user may use a broadcaster or platform that transmits the corresponding broadcast image. However, in order to obtain information on a product related to a product exposed in a broadcast image, there is a inconvenience of having to directly search for desired product information through a separate device or web page.

In particular, in the case of a home shopping broadcast, a purchase procedure for a product to be sold is simplified, but there is a limitation in that information on other products related to the product and separate contents are not provided for purchase.

Accordingly, there is a need to provide a technology capable of efficiently providing a previous broadcast image to a user terminal that has viewed a real-time broadcast in the middle.

Embodiments of the present invention provide a method and apparatus for recommending a product related to a product exposed to a broadcast image by minimizing a user input.

A related product recommendation method according to an embodiment of the present invention includes transmitting GUI information including image identification information of a broadcast image and at least one UI object to a set-top box, and selecting a specific UI object from the set-top box When receiving a signal, transmitting the image identification information to a data server, obtaining information of a target product corresponding to the broadcast image from the data server, transmitting the information of the target product to a related product recommendation server, Obtaining at least one piece of related product information related to the target product from the related product recommendation server and transmitting the related product information to the set-top box.

In one embodiment, transmitting the image identification information of the broadcast image and the GUI information to the set-top box may include transmitting a data pair including the image identification information and the target product information to the set-top box. can

In one embodiment, in response to receiving a selection signal for a UI object corresponding to a specific related product from the set-top box, transmitting information of the related product to a content providing server and corresponding to the related product from the content providing server It may include the step of receiving the detailed page information.

A related product recommendation system according to another embodiment of the present invention generates at least one UI object that is output to a display of a set-top box that communicates with a user terminal, a data server, a media providing server, and a related product recommendation server, and the user terminal. a media providing server, a data server for transmitting image identification information output to the display of the user terminal, and a related product recommendation server for obtaining information of a related product based on information on a target product corresponding to the image output to the user terminal and a user terminal including a display for outputting a specific UI object for obtaining the image and related product information.

In an embodiment, the user terminal includes a display, and a graphic user interface (GUI) area of the display includes an image output area and a display area of the specific UI object for requesting related product information, and content is transmitted Broadcast image data received from the server and the GUI information may be simultaneously output to the GUI area.

In an embodiment, the media providing server may transmit GUI information output on the display of the user terminal to the set-top box.

In an embodiment, the related product recommendation server may acquire a plurality of related product information according to a specified criterion based on the information of the target product, and transmit the obtained plurality of related product information to the set-top box.

A media providing server according to another embodiment of the present invention includes a processor, wherein the processor transmits GUI information including image identification information of a broadcast image and at least one UI object to a set-top box, and from the set-top box When receiving a selection signal for a specific UI object, the image identification information is transmitted to a data server, information of a target product corresponding to the broadcast image is obtained from the data server, and the information of the target product is recommended as a related product It is possible to transmit to a server, obtain at least one piece of related product information related to the target product from the related product recommendation server, and transmit the related product information to the set-top box.

In an embodiment, the processor may transmit a data pair including the image identification information and the target product information to the set-top box.

In one embodiment, the processor, in response to receiving a selection signal for a UI object corresponding to a specific related product from the set-top box, transmits the information of the related product to the content providing server, and the related product from the content providing server It may include receiving detailed page information corresponding to the product.

Other aspects, features and advantages of the present invention other than those described above will become apparent from the following drawings, claims, and detailed description of the invention.

1 is a diagram illustrating an example of a related product recommendation system for performing a related product recommendation method according to an embodiment of the present invention.
2 is a block diagram for explaining the internal configuration of a user terminal and a server for performing a related product recommendation method according to an embodiment of the present invention.
3 is a flowchart of a method for recommending a related product according to an embodiment of the present invention.
4 is a flowchart for explaining each operating subject of a method for recommending a related product according to an embodiment of the present invention.
5 is a flowchart illustrating a method of outputting content related to a corresponding related product to a user terminal when a user input for the acquired related product information is received according to an embodiment of the present invention.
6 to 8 are diagrams for explaining an example of a GUI output on a display of a user terminal according to an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS [0012] DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS [0010] DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS [0010] Reference is made to the accompanying drawings, which show by way of illustration specific embodiments in which the present invention may be practiced. These embodiments are described in sufficient detail to enable those skilled in the art to practice the present invention. It should be understood that the various embodiments of the present invention are different but need not be mutually exclusive. For example, certain shapes, structures, and characteristics described herein may be implemented with changes from one embodiment to another without departing from the spirit and scope of the present invention. In addition, it should be understood that the location or arrangement of individual components within each embodiment may be changed without departing from the spirit and scope of the present invention. Accordingly, the following detailed description is not to be taken in a limiting sense, and the scope of the present invention should be taken as encompassing the scope of the claims and all equivalents thereto. In the drawings, like reference numerals refer to the same or similar elements throughout the various aspects.

Hereinafter, various embodiments of the present invention will be described in detail with reference to the accompanying drawings in order to enable those of ordinary skill in the art to easily practice the present invention.

1 is a diagram illustrating an example of a related product recommendation system for performing a related product recommendation method according to an embodiment of the present invention.

Related product recommendation system according to an embodiment of the present invention may include set-top boxes (100a, 100b) and user terminals (110a, 110b), data server 120 and media providing server 130, some embodiments may further include a related product recommendation server 140 and a content providing server (not shown).

The set-top boxes 100a and 100b are hardware devices necessary for viewing satellite broadcasting or cable broadcasting at home. Data such as satellite broadcasting, cable broadcasting, or Internet broadcasting is transmitted to the set-top boxes 100a and 100b as data processed through compression and modulation, etc., and the set-top boxes 100a and 100b demodulate the received data ( demodulation) and decompression, so that content can be implemented in the user terminals 110a and 100b, such as a TV.

Meanwhile, the set-top boxes 100a and 100b may process output data for broadcasting through programs installed in the set-top boxes 100a and 100b. The set-top boxes 100a and 100b may read platform codes, STP IDs, access information, and the like of the set-top boxes 100a and 100b, and generate output data based thereon. The set-top boxes 100a and 100b may control the output data to be output from an external output device (eg, the user terminals 110a and 110b).

The user terminals 110a and 110b are terminals connected to the set-top boxes 100a and 100b, and may receive and output output data processed and/or generated in the set-top boxes 100a and 100b. For example, a screen may be displayed according to screen data, and a voice may be output according to the voice data. User Terminal The user terminals 110a and 110b may be directly connected to the set-top boxes 100a and 100b through a cable or the like. However, the present invention is not limited thereto, and a user terminal such as the TV 10 may be directly connected to the network, and in this case, may be connected to the set-top boxes 100a and 100b through the network if necessary.

The data server 120 is a computing device in which server programs such as Apache Tomcat and Oracle are installed, and may be implemented to process server functions. The data server 120 may store product information, production information, and/or review information of the content as described above. In addition, the data server 120 may store image identification information and the like and provide related information to the media providing server 50 in response to a request from the media providing server 130 .

The media providing server 130 may drive and control the application based on the control signal transmitted from the set-top box (100a, 100b). The media providing server 130 may generate application screen data for the application. The application screen data is data on an application screen to be implemented (eg, displayed) on the screens of the user terminals 110a and 100b. The media providing server 130 may transmit the generated application screen data to the set-top boxes 100a and 100b. For example, the media providing server 130 may transmit the generated application screen data and image identification information (eg, play URL information) corresponding to the user's control signal to the set-top boxes 100a and 100b together. The media providing server 130 may be, for example, a cloud server.

In an embodiment, the set-top boxes 100a and 100b and the user terminals 110a and 100b may perform network communication, and the set-top boxes 100a and 100b, the data server 120, the media providing server 130 and the association Network communication may also be performed between the product recommendation servers 140 . The communication method of the network is not limited.

In an embodiment, the set-top boxes 100a and 100b may perform network communication with at least one user terminal 110a, 110b. The network communication method is not limited, and, for example, short-range wireless communication may be performed. The set-top boxes 100a and 100b may receive a broadcast image from the data server 120 and transmit the broadcast image to the user terminals 110a and 110b.

In an embodiment, the user terminals 110a and 110b may receive a broadcast image and related product information from the set-top boxes 100a and 100b, and may output the above-described broadcast image and related product information to a display.

In an embodiment, the data server 120 transmits image identification information of a broadcast image according to a specified broadcasting schedule to the media providing server 130, and the media providing server 130 transmits the image identification information to the set-top boxes 100a and 100b. ) can be transmitted.

The data server 120 according to some embodiments of the present invention may transmit image identification information to the set-top boxes 100a and 100b. Also, the data server 120 may store related product information for each image. For example, in the data server 120 , the home shopping broadcast image and product information sold in the home shopping image may be mapped and stored. Accordingly, when receiving specific image identification information from the set-top boxes 100a and 100b, the data server 120 may transmit product information corresponding to the specific image.

Meanwhile, the set-top box may receive broadcast image data from a content transmission server (not shown) using the received image identification information. The content transmission server may temporarily or permanently store the broadcast image that has already been transmitted. Accordingly, the content transmission server may transmit a corresponding broadcast image to the set-top boxes 100a and 100b in response to receiving the broadcast request signal from the set-top boxes 100a and 100b.

In an embodiment, the media providing server 130 may generate graphic user interface (GUI) information output to the display of the user terminals 110a and 110b, and transmit the generated GUI information to the set-top boxes 100a and 100b. . For example, the media providing server 130 may transmit UI object information for obtaining related product information to the set-top boxes 100a and 100b.

In an embodiment, the related product recommendation server 140 may acquire at least one piece of related product information related to the corresponding target product based on the target product information. A related product recommendation system according to some embodiments of the present invention may include a related product recommendation server 140 provided separately from the data server 120 and the media providing server 140, and related products according to some other embodiments The recommendation server 140 may be provided in the form of a software module in the data server 120 or the media providing server 140 . The related product recommendation server 140 may acquire related product information according to a specified criterion based on the target product information.

2 is a block diagram for explaining the internal configuration of a user terminal and a server for performing a related product recommendation method according to an embodiment of the present invention.

In FIG. 2 , as an example of a related product recommendation system according to an embodiment of the present invention, a set-top box 100 , a user terminal 110 and a data server 120 , a media providing server 130 , and a related product recommendation server 140 . ) will be described in detail with respect to the internal configuration.

In one embodiment, the set-top box 100, the user terminal 110 and the data server 120, the media providing server 130 and the related product recommendation server 140 are memory 101, 111, 121, 131, 141, It may include processors 102 , 112 , 122 , 132 , 142 , communication modules 103 , 113 , 123 , 133 , 143 , and input/output interfaces 104 , 114 , 124 , 134 , and 144 .

The memories 101 , 111 , 121 , 131 , and 141 are computer-readable recording media, and are non-volatile mass storage devices such as random access memory (RAM), read only memory (ROM), and disk drives. may include For example, the memory 111 included in the user terminal 110 may temporarily or permanently store program codes and settings for controlling the user terminal 110 and broadcast images.

The processors 102 , 112 , 122 , 132 , and 142 may be configured to process instructions of a computer program by performing basic arithmetic, logic, and input/output operations. Instructions may be provided to the processor 102 , 112 , 122 , 132 , 142 by the memory 101 , 111 , 121 , 131 , 141 or the communication module 103 , 113 , 123 , 133 , 143 . For example, the processors 102 , 112 , 122 , 132 , 142 may be configured to execute received instructions according to program code stored in a recording device such as the memories 101 , 111 , 121 , 131 , 141 . In one embodiment, the processor 102 of the set-top box 100 is

The communication modules 103 , 113 , 123 , 133 , and 143 may provide a function for communicating through a network. In one embodiment, a request generated by the processor 112 of the user terminal 110 according to a program code stored in a recording device such as the memory 111 is controlled by the communication module 113 through the network through the set-top box 100 can be transmitted to In another embodiment, a control signal, command, content, file, etc. provided under the control of the processor 122 of the data server 120 may be received by the user terminal 110 through the user terminal communication module 103 through the network. can

For example, a control signal or command received through the communication module (103, 113, 123, 133, 143) is transmitted to the processor (102, 112, 122, 132, 142) or the memory (101, 111, 121, 131, 141). ), and the content or file may further include the set-top box 100, the user terminal 110, the data server 120, the media providing server 130, and the related product recommendation server 140. It may be stored as a storage medium.

The communication method is not limited, and may include not only a communication method using a communication network (eg, a mobile communication network, a wired Internet, a wireless Internet, a broadcasting network) that the network may include, but also wired communication and short-range wireless communication between devices. For example, the network includes a personal area network (PAN), a local area network (LAN), a campus area network (CAN), a metropolitan area network (MAN), a wide area network (WAN), a broadband network (BBN), the Internet, and the like. may include any one or more of the networks of Further, the network may include, but is not limited to, any one or more of a network topology including, but not limited to, a bus network, a star network, a ring network, a mesh network, a star-bus network, a tree or a hierarchical network, and the like. .

In an embodiment, the communication module 103 of the set-top box 100 may perform network communication with the media providing server 130 through a WAN connection. Also, the communication module 103 of the media providing server 130 may communicate with the data server 120 and the related product recommendation server 140 through a network.

On the other hand, the user terminal 110 according to some embodiments of the present invention may be connected to the set-top box 100 through an input/output interface 114 to be described later, and use the short-range wireless communication through the communication module 103 to the set-top box. (100) may be connected.

The input/output interfaces 104 , 114 , 124 , 134 , and 144 may be means for interfacing with an input/output device (not shown). For example, the input device may include a device such as a remote control, a keyboard, or a mouse, and the output device may include a device such as a display for displaying a communication session of an application. As another example, the input/output interfaces 104 , 114 , 124 , 134 , and 144 may be means for an interface with a device in which input and output functions are integrated into one, such as a touch screen.

As a more specific example, the processor 112 of the user terminal 110 is configured using data provided by the data server 120 or the set-top box 100 in processing the command of the computer program loaded in the memory 111 . A service screen or content may be displayed on the display through the input/output interface 114 .

In some embodiments, the input/output interface 104 of the set-top box 100 may use a user terminal as an example of an output device, and may receive a user input through a remote control as an example of an input device.

In another embodiment, the communication module 103 of the set-top box 100 communicates with an output device such as the user terminal 110 or an input device such as a remote control using a wired connection such as HDMI or a short-range wireless connection such as Bluetooth or Wi-Fi can also be performed.

In addition, in other embodiments, the set-top box 100 , the user terminal 110 , and the data server 120 may include more components than those of FIG. 2 . However, there is no need to clearly show most of the prior art components. For example, the user terminal 110 may include a battery and a charging device for supplying power to internal components of the user terminal, and is implemented to include at least some of the above-described input/output devices or a transceiver, Other components such as a Global Positioning System (GPS) module, various sensors, and databases may be further included.

3 is a flowchart of a method for recommending a related product according to an embodiment of the present invention.

Each step of the method for recommending a related product according to some embodiments of the present invention to be described below may be performed by the media providing server described above in FIGS. 1 to 2 , but according to another embodiment, at least one step is performed by a user terminal or a set-top It may be performed by the box. That is, for a clear understanding of the present invention, it is assumed that the apparatus for performing the related product recommendation method is a media providing server, but it should be noted that the subject operating each step is not limited thereto. In addition, the set-top box may be provided as a separate hardware device for performing network communication with the user terminal, or may be provided in the form of a software module included in the user terminal.

In step S110, the media providing server may transmit the image identification information received from the data server and GUI information including at least one UI object to the set-top box. Thereafter, the set-top box may output a broadcast image and GUI information corresponding to the above-described image identification information to the display of the user terminal. In another embodiment, the media providing server may receive a data pair including image identification information and target product information from the data server, and transmit the data pair to the set-top box.

Also, according to an embodiment, the media providing server may transmit GUI information output on the display of the user terminal to the set-top box. In an embodiment, the user terminal may include a display, and a graphic user interface (GUI) of the display may include an image output area and the specific UI object display area for requesting related product information.

In step S120, the media providing server may receive a selection signal for a specific UI object from the set-top box. That is, the media providing server may receive a user input for a specific UI object through the set-top box. In an embodiment, the set-top box may receive a user input for selecting the above-described specific UI object through an input/output interface. In this embodiment, the user may select a specific UI object to obtain related product information. In an embodiment, the user terminal may include a memory and a processor. In this case, image identification information output from the display of the user terminal may be stored in the memory of the user terminal. Also, in this case, the processor of the set-top box may transmit the image identification information stored in the memory to the media providing server in response to a user input for a specific UI object.

In step S130, the media providing server may obtain image identification information output on the display of the user terminal. In an embodiment, the above-described image identification information may be temporarily stored in a memory of a set-top box or a memory of a media providing server.

Thereafter, in step S140, the media providing server may transmit image identification information to the data server.

And in step S150, the media providing server may obtain information on the target product corresponding to the image from the data server. In an embodiment, a data pair including the image, the image identification information, and target product information corresponding to the image may be stored in the data server. Accordingly, the data server may transmit product information corresponding to the image identification information received from the media providing server to the aforementioned media providing server. Thereafter, the media providing server may acquire product information corresponding to the image identification information from the above-described data server. For example, target product information corresponding to the home shopping broadcast image may be a product sold in the corresponding home shopping broadcast image.

In step S160, the media providing server may transmit the target product information to the related product recommendation server. And, in step S170, the media providing server may obtain information on at least one related product related to the target product from the related product recommendation server. In an embodiment, the related product recommendation server may acquire a plurality of related product information according to a specified criterion based on the target product information, and transmit the plurality of related product information obtained in step S180 to the media providing server. As in the present embodiment, the computing operation weighted on the media providing server can be minimized by acquiring the related product information from the external server without generating the related product information in the media providing server.

On the other hand, according to some embodiments of the present invention, the media providing server responds to receiving a user input for a UI object corresponding to a specific related product through a set-top box, and provides information on the related product to a separately provided content providing server. can send In addition, detailed page information corresponding to the related product may be received from the content providing server.

4 is a flowchart for explaining each operating subject of a method for recommending a related product according to an embodiment of the present invention.

Referring to the drawings, the related product recommendation system may include a user terminal 110 , a set-top box 100 , a data server 120 , a media providing server 130 , and a related product recommendation server 140 .

First, GUI information and image identification information may be transmitted from the media providing server 130 to the set-top box 100 (S210). Thereafter, the set-top box 100 may transmit the received image GUI information to the user terminal 110 . In this case, the image and the GUI information may not be transmitted from the set-top box 100 to the user terminal 110 at the same time, but may be transmitted independently of each other.

Thereafter, the user terminal 110 may output the received image and GUI on the display ( S230 ), and the above-described GUI information may include a specific UI object for obtaining related product information. In the present embodiment, the set-top box 100 may receive a user input for the above-described specific UI object through an input/output interface (S240). Thereafter, the set-top box 100 receiving the user input for the above-described specific UI object may transmit the above-described image identification information to the data server 120 ( S260 ).

The data server 120 may store target product information for each image. Accordingly, the data server 120 receiving the image identification information from the set-top box 100 may acquire target product information corresponding to the image ( S270 ). Thereafter, the data server 120 may transmit the acquired target product information to the set-top box 100 (S280).

The set-top box 100 having obtained the target product information may transmit the above-described target product information to the related product recommendation server 140 (S290). The related product recommendation server 120 may acquire related product information with a specific product according to a specified standard (S291). For example, the related product recommendation server 140 may acquire related product information similar to the target product based on the target product information, and user information including a previous use record of the user terminal, stored in the data server 120 . Related product information may be obtained by further using user information of a plurality of user terminals. Thereafter, the related product recommendation server 140 may transmit the acquired related product information to the set-top box 100 (S292).

5 is a diagram for explaining a method of outputting, by a set-top box, content related to a corresponding related product to a user terminal when a user input for the acquired related product information is received according to an embodiment of the present invention.

A related product recommendation system according to an embodiment may include a user terminal 110 , a set-top box 100 , a media providing server 130 , and a content providing server 150 .

Hereinafter, it is assumed that the set-top box 100 obtains related product information from the related product recommendation server.

In this embodiment, the set-top box 100 may transmit the acquired related product information to the media providing server 130 (S300). In addition, the set-top box 100 may deliver related product information to the content providing server 150 (S310). The order of the above-described steps S300 and S310 is not limited, and steps S300 and S310 may be performed simultaneously.

On the other hand, the media providing server 130 that has received the related product information may deliver the GUI information on which the related product is to be displayed to the set-top box 100 (S320). In addition, the content providing server 150 that has received the related product information may transmit the content information related to the related product to the set-top box 100 . Even in this case, the order of steps S320 and S330 is not limited, and may be independently performed through the media providing server 130 and the content providing server 150 , respectively.

Thereafter, the set-top box 100 may transmit the received GUI information and content information to the user terminal 110 (S340). The user terminal 110 according to the present embodiment may include an input/output interface and, in particular, a display on which an image and a GUI are output. In this case, a GUI in which a related product is displayed may be output on the display of the user terminal 110 (S350). In addition, content related to a related product may be output on the display of the user terminal 110 (S360). For example, thumbnails related to a plurality of related products may be displayed on the display of the user terminal 110 in the form of a list. A more detailed description will be given later in the related drawings.

The set-top box 100 may receive a user input for a specific related product among the plurality of related products described above (S370). In response, the set-top box 100 may deliver the selected specific related product information to the content providing server 150 (S390).

The content providing server 150 according to some embodiments of the present invention may acquire detailed content related to the received specific related product information. For example, the content providing server 150 may acquire product sales content related to the received product. Thereafter, the content providing server 150 according to the present embodiment may deliver detailed content information related to the product to the above-described set-top box 100 (S391). The set-top box 100 may deliver detailed content information related to the above-described specific product to the user terminal 110 (S392), and the user terminal 110 may output detailed content for the specific product to the display (S393) ).

Hereinafter, an example of a GUI output on a display of a user terminal according to an embodiment of the present invention will be described with reference to FIGS. 6 to 8 .

Referring to FIG. 6 , the display GUI area of the user terminal 110 according to some embodiments of the present invention may include a GUI area in which an image is output and an area 200 in which a UI object for obtaining related product information is displayed. there is. Of course, the GUI displayed on the display of the user terminal 110 and the configuration and display method of the plurality of UI objects are not limited to the illustrated ones, and may be variously set by the media providing server, the data server, or the user terminal.

According to this embodiment, the media providing server may acquire target product information related to the image currently output on the display in response to the user input 10 for the UI object for obtaining the related product information from the set-top box. there is.

7 is a diagram illustrating an example in which the obtained related product information is output on the display of the user terminal 110 .

The user terminal 110 according to an embodiment may obtain a plurality of related product information and may output the plurality of related product information 310 , 320 , 330 , 340 , and 350 to the display in the form of a list. The format of the related product information output on the display of the user terminal is not limited. Referring to the drawings, an image and/or text related to a related product may be displayed on the display of the user terminal 110 , or a thumbnail of a video related to the related product may be displayed.

A plurality of UI objects on which a plurality of related product information described above are displayed may be displayed on the display of the user terminal 110 according to some embodiments of the present invention. Thereafter, the set-top box receiving the user input for the UI object corresponding to the specific related product may further receive content related to the selected related product. For example, the set-top box 100 receiving a user input for selecting the UI object 310 related to the illustrated 'laundry cleaner' product may further receive content related to the 'laundry cleaner'.

8 is a view for explaining an example of a display of a user terminal that outputs a detailed page related to the related product in response to a user input for a specific related product.

The format of the content related to the related product is not limited. For example, on the detail page of the related product, a home shopping broadcast for selling the related product may be output, sale content for selling the related product may be output, and content displaying a detailed description of the related product may be output.

The device described above may be implemented as a hardware component, a software component, and/or a combination of the hardware component and the software component. For example, devices and components described in the embodiments may include, for example, a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, a microcomputer, a field programmable gate array (FPGA). , a programmable logic unit (PLU), microprocessor, or any other device capable of executing and responding to instructions, may be implemented using one or more general purpose or special purpose computers. The processing device may execute an operating system (OS) and one or more software applications running on the operating system. A processing device may also access, store, manipulate, process, and generate data in response to execution of the software. For convenience of understanding, although one processing device is sometimes described as being used, one of ordinary skill in the art will recognize that the processing device includes a plurality of processing elements and/or a plurality of types of processing elements. It can be seen that can include For example, the processing device may include a plurality of processors or one processor and one controller. Other processing configurations are also possible, such as parallel processors.

Software may comprise a computer program, code, instructions, or a combination of one or more thereof, which configures a processing device to operate as desired or is independently or collectively processed You can command the device. The software and/or data may be any kind of machine, component, physical device, virtual equipment, computer storage medium or apparatus, to be interpreted by or to provide instructions or data to the processing device. , or may be permanently or temporarily embody in a transmitted signal wave. The software may be distributed over networked computer systems and stored or executed in a distributed manner. Software and data may be stored in one or more computer-readable recording media.

The method according to the embodiment may be implemented in the form of program instructions that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, etc. alone or in combination. The program instructions recorded on the medium may be specially designed and configured for the embodiment, or may be known and available to those skilled in the art of computer software. Examples of the computer-readable recording medium include magnetic media such as hard disks, floppy disks and magnetic tapes, optical media such as CD-ROMs and DVDs, and magnetic such as floppy disks. - includes magneto-optical media, and hardware devices specially configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine language codes such as those generated by a compiler, but also high-level language codes that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

As described above, although the embodiments have been described with reference to the limited embodiments and drawings, various modifications and variations are possible from the above description by those skilled in the art. For example, the described techniques are performed in an order different from the described method, and/or the described components of the system, structure, apparatus, circuit, etc. are combined or combined in a different form than the described method, or other components Or substituted or substituted by equivalents may achieve an appropriate result.

Therefore, other implementations, other embodiments, and equivalents to the claims are also within the scope of the following claims.

Claims (7)

transmitting image identification information of a broadcast image and GUI information including at least one UI object to a set-top box;
when receiving a selection signal for a specific UI object from the set-top box, transmitting the image identification information to a data server, and obtaining information of a target product corresponding to the broadcast image from the data server;
transmitting the information on the target product to a related product recommendation server, and acquiring at least one related product information related to the target product from the related product recommendation server; and
transmitting the related product information to the set-top box;
A method for recommending related products, including According to claim 1,
Transmitting the image identification information of the broadcast image and the GUI information to the set-top box comprises:
Comprising the step of transmitting a data pair including the image identification information and the target product information to the set-top box,
How to recommend related products. According to claim 1,
In response to receiving a selection signal for a UI object corresponding to a specific related product from the set-top box, transmitting the information of the related product to the content providing server; and
Receiving detailed page information corresponding to the related product from the content providing server,
How to recommend related products. processor; including;
The processor is
When GUI information including image identification information of a broadcast image and at least one UI object is transmitted to a set-top box, and a selection signal for a specific UI object is received from the set-top box, the image identification information is transmitted to a data server, , obtains information of a target product corresponding to the broadcast image from the data server, transmits the information of the target product to a related product recommendation server, and at least one related product information related to the target product from the related product recommendation server obtaining and transmitting the related product information to the set-top box,
Media delivery server. 5. The method of claim 4,
The processor is
Transmitting a data pair including the image identification information and the target product information to the set-top box,
Media delivery server. 5. The method of claim 4,
The processor is
In response to receiving a selection signal for a UI object corresponding to a specific related product from the set-top box, the information on the related product is transmitted to the content providing server, and detailed page information corresponding to the related product from the content providing server comprising the step of receiving
Media delivery server. A computer program stored in a recording medium for executing the method of any one of claims 1 to 3 using a computer.

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