KR20220023032A - Method, server and system for providing commercial contents - Google Patents

Abstract

An advertisement content providing method according to an embodiment of the present invention includes the steps of: obtaining personal identification information of a service subscriber stored in a customized advertisement content providing server based on access information received from a service subscriber terminal; selecting at least one of multiples types of first advertisement content based on a user input from the service subscriber; and providing the selected first advertisement content, the personal identification information, and second advertisement content generation information including information on a location to combine the personal identification information to the selected first advertisement content, or second advertisement content generated based on the second advertisement content generation information to the service subscriber terminal.

Description

Method for providing advertising content, and a server and system for the same

The present invention relates to a method for providing advertisement contents, and a server and system for the same, and more particularly, to a method for providing advertisement contents for providing customized advertisement contents including personal identification information of a sales agent, and a server and system for the same it's about

Insurance planners who sell insurance products on behalf of insurance companies receive basic advertisement contents for insurance products from the insurance company, such as various types of product promotions, product guides, newspaper article scrap materials, etc. conduct business Most insurance planners sell their insurance products by using personal networks or distributing advertisement content provided by insurance companies to unspecified people. However, since the advertisement content provided by the insurance company is produced for general purpose regardless of individual insurance companies, an effective method for promoting the insurance agency, the main body of sales, is required. Insurance agents sometimes produce and distribute separate promotional materials such as business cards and brochures for personal business, but this entails additional cost burden and further weakens the relationship between the subject of sales (insurance agent) and the object of sales (insurance product). do. In other words, it becomes difficult to determine which insurance products are sold by a specific insurance agent. In addition, since advertisement contents are used by a large number of insurance planners, it is impossible to check the level of sales performance of each insurance planner using the advertisement contents.

In order to solve this problem, the present invention generates customized advertisement contents by combining personal identification information about a sales agent (the subject of sales) with product information (product contents) on the web or mobile, and provides the generated customized advertisement contents to the consumer. An object of the present invention is to provide an advertisement content providing method, an advertisement content providing server, and a system that can be provided to users.

A method for providing advertisement content according to embodiments of the present invention includes: obtaining personal identification information of the service subscriber stored in a customized advertisement content providing server based on access information received from a service subscriber terminal; based on an input, selecting at least one of a plurality of first advertisement contents; The method may include providing second advertisement contents generation information including information or second advertisement contents generated based on the second advertisement contents generation information to the service subscriber terminal.

In addition, the advertisement content providing server according to embodiments of the present invention includes a member information storage unit storing personal identification information of service subscribers, a first advertisement contents storage unit storing a plurality of first advertisement contents, and the plurality of advertisement contents. and an advertisement content providing unit providing predetermined advertisement contents to the service subscriber based on at least one first advertisement content selected by the service subscriber from among first advertisement contents and the personal identification information, wherein the advertisement contents providing unit includes: , second advertisement contents generation information including information on the selected first advertisement contents, the personal identification information, and information on a location to combine the personal identification information with the selected first advertisement contents, or the second advertisement contents generation information The second advertisement content generated based on the content may be transmitted to the user terminal of the service subscriber.

In addition, the advertisement content providing system according to embodiments of the present invention provides a user terminal for storing predetermined advertisement content, and advertisement content for transmitting the advertisement content to the user terminal based on a user input received from the user terminal. a providing server, wherein the advertisement contents providing server stores personal identification information of service subscribers, selects at least one of a plurality of first advertisement contents based on the user input, and selects the selected first advertisement contents , second advertisement content generation information including the personal identification information and information on a location to insert the personal identification information into the selected first advertisement content, or a second advertisement generated based on the second advertisement content generation information Content may be transmitted to the user terminal.

According to the advertising content providing method, advertising content providing server and system according to embodiments of the present invention, by providing personal identification information on a sales agent in combination with advertising content on an online page, it is possible to provide customized advertising content for each sales agent. can

The various and beneficial advantages and effects of the present invention are not limited to the above, and will be more easily understood in the course of describing specific embodiments of the present invention.

1 is a diagram simply showing a customized advertisement system according to an embodiment of the present invention.
FIG. 2 is a block diagram simply showing the configuration of the user terminal of FIG. 1 .
FIG. 3 is a block diagram schematically illustrating the configuration of the advertisement content providing server of FIG. 1 .
4A and 4B are diagrams illustrating an example of a service screen on which general-purpose advertisement content is displayed.
5A to 5E are diagrams illustrating an example of a service screen on which customized advertisement content is displayed.
6A and 6B are diagrams illustrating another example of a service screen on which customized advertisement content is displayed.
7 is a flowchart illustrating a method for providing customized advertisement content according to an embodiment of the present invention.
8 is a flowchart illustrating a second advertisement content generation method according to an embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. The same reference numerals are used for the same components in the drawings, and duplicate descriptions of the same components will be omitted.

In addition, in describing the components of the present invention, terms such as first, second, A, B, (a), (b), etc. may be used. These terms are only for distinguishing one component from other components, and the essence, order, or order of the components is not limited by the term. Throughout the specification, when a part 'includes' or 'includes' a certain component, it means that other components may be further included, rather than excluding other components, unless specifically stated to the contrary. . In addition, the '... Terms such as 'unit' and 'module' mean a unit that processes at least one function or operation, which may be implemented as hardware or software or a combination of hardware and software.

1 is a diagram simply showing a customized advertisement system according to an embodiment of the present invention.

Referring to FIG. 1 , a customized advertisement system 100 according to an embodiment of the present invention may include a sales agent terminal 110 , a consumer terminal 120 , and an advertisement content server 130 .

The customized advertisement system 100 provides advertisement contents to the sales agent terminal 110 and the consumer terminal 120 in a wired/wireless communication environment using the communication network 140 , but customized advertisement contents according to an embodiment of the present invention The personally identifiable information of the sales agent who has subscribed to the provided service may be provided together. Here, the sales agent is a company or an individual that sells products on behalf of the product, and may be, for example, an insurance solicitor. The communication network 140 may include any type of communication network capable of transmitting and receiving data in a wired/wireless manner, such as a wired communication network, a mobile communication network, a WiBro (Wireless Broadband) network, a High-Speed Downlink Packet Access (HSDPA) network, and a satellite communication network. can

The sales agent terminal 110 and the consumer terminal 120 connect to the communication network 140 to transmit/receive data, and a personal computer or smartphone capable of displaying information (eg, advertisement content) provided from the outside. , and may include electronic devices such as PDA. In the present disclosure, the sales agent terminal 110 and the consumer terminal 120 may be collectively referred to as a user terminal.

The advertisement content server 130 may store various advertisement contents. For example, various contents that can be used for product sales, such as advertisement contents for each insurance product or newspaper clipping articles produced in general by insurance companies, may be stored (uploaded) in the database built in the advertisement contents server 130 . The advertising content stored in the advertising content server 130 is provided to the sales agent, and the sales agent selects the advertising content to be used for sales or receives (downloads) the selected advertising content, thereby providing a memory provided in the sales agent terminal 110 . can be stored in In addition, the sales agent acquires a unique access address (eg, URL, deep link, etc.) for executing the advertisement content stored in the advertisement content server 130, and provides the obtained access address to the consumer through a messenger. can also be used for In this specification, executing advertisement content may mean receiving advertisement contents provided in a streaming manner from the advertisement contents server 130 and displaying the received advertisement contents on an output unit of the sales agent terminal 110 , for example, on a display screen.

Also, the advertisement contents server 130 may store advertisement contents produced by the sales agent. For example, the sales agent may upload advertisement content arbitrarily produced by using the sales agent terminal 110 to the advertisement content server 130 . Alternatively, the sales agent selects and/or receives general-purpose advertising content stored in the advertising content server 130 by using the sales agent terminal 110 , and provides customized advertising content using the customized advertising content providing service according to the present invention. After creation, the generated customized advertisement content may be stored and/or uploaded to the advertisement content server 130 . The advertisement contents or customized advertisement contents produced by the sales agent may be stored in a database built in the advertisement contents server 130 . In this case, the advertisement content or customized advertisement content produced and uploaded by the sales agent may be stored in an individual storage space allocated to the sales agent in the advertisement content server 130 or stored in a common storage space. For example, content that is unlikely to be used by other sales agents, such as customized advertisement content, may be stored in an individual storage space. Also, even if it is advertisement content produced by a sales agent, content that is likely to be used by other sales agents may be stored in a common storage space. Whether to store the advertisement content uploaded by the sales agent may be determined by the sales agent's selection operation, or the advertisement content server 130 may automatically determine according to a predetermined rule.

Also, the advertisement content server 130 may store personal identification information of the sales agent. For example, the advertisement content server 130 collects personal identification information such as a name, contact information, and photo of a sales agent through a membership registration procedure and/or a registration procedure for a customized advertisement content providing service, and stores the collected personal identification information in a database. can be stored in In this case, the personal identification information of the sales agent may be used to generate customized advertisement content. The sales agent can use the personal information correction function to modify the stored personally identifiable information even after registration.

On the other hand, the advertisement content server 130 may be extended to a plurality of servers as shown in FIG. 1 . For example, the customized advertisement system 100 may further include a third party server separate from the advertisement content server 130 . The third-party server may store advertisement contents modified or edited by the sales agent or customized advertisement contents. In this case, the sales agent may download the advertisement content from the third-party server and store it in the sales agent terminal 110 . Alternatively, the sales agent may execute the advertisement content by accessing the third-party server using a unique access address provided from the third-party server (or the advertisement content server 130 ), for example, a URL or a deep link. The sales agent terminal 110 or the consumer terminal 120 may be directly connected to a third-party server through the communication network 140 , or may be connected indirectly via the advertisement content providing server 130 . For example, the third-party server may be a server that provides a customized advertisement content providing service according to the present invention.

FIG. 2 is a block diagram simply showing the configuration of the user terminal of FIG. 1 .

Referring to FIG. 2 together with FIG. 1 , the user terminal 200 may include an input unit 210 , an output unit 230 , a processing unit 250 , a storage unit 270 , and a communication unit 290 .

The input unit 210 may receive a user input, and may include a touch sensor sensing a user's touch, a physical button sensing a push operation, and the like. For example, the sales agent may operate the input unit 210 of the user terminal 200 to access the advertisement contents server 130 and select advertisement contents to be used for sales. In addition, the sales agent may manipulate the input unit 210 of the user terminal 200 to change the selected advertisement content to the customized advertisement content. In addition, the sales agent manipulates the input unit 210 of the user terminal 200 to transmit (upload) advertisement content or customized advertisement content modified or edited by the sales agent to the advertisement content server 130 or to another user terminal. there is.

The output unit 230 may output advertisement content received (downloaded) from the advertisement content server 130 . For example, the output unit 230 may display general-purpose advertisement contents such as product promotion materials, product guides, and newspaper article scrap materials on the display screen. Also, the output unit 230 may display advertisement content modified or edited by the sales agent or customized advertisement content including personal identification information of the sales agent on the display screen. The output unit 230 includes a liquid crystal display (LCD), a thin film transistor LCD (TFT-LCD), a light emitting diode (LED), and an organic light emitting diode (OLED). ), an active matrix OLED (AMOLED), a retina display, a flexible display, or a 3D display.

Meanwhile, although FIG. 2 shows the input unit 210 and the output unit 230 as separate components, this is merely an example for convenience of description and embodiments of the present invention are not limited thereto. That is, the input unit 210 and the output unit 230 may be implemented as a single configuration as shown in FIG. 2 . For example, the input unit 210 and the output unit 230 may be implemented as a touch panel display, detect a user's touch input, and display advertisement content received from the advertisement content server 130 .

The processing unit 250 controls the overall operation of the user terminal 200 , and may execute various calculations and data processing for displaying advertisement content on the display screen. For example, the processing unit 250 may perform a processing operation for editing or modifying advertisement content based on a user input received through the input unit 210 . Also, the processing unit 250 may perform a processing operation for uploading advertisement content edited or modified by the sales agent to the advertisement content server 130 based on the user input received through the input unit 210 . The processing unit 250 is at least one of a central processing unit (CPU), a graphic processing unit (GPU), a microprocessor, an application processor, an application specific integrated circuit (ASIC), and field programmable gate arrays (FPGAs). may include, and may have a plurality of cores.

The storage unit 270 may store various types of information and data necessary for the operation of the user terminal 200 . For example, the storage unit 270 may store advertisement content downloaded from the content server 130 . In addition, the storage unit 270 may store a unique access address (eg, URL, deep link, etc.) for executing the advertisement content stored in the content server 130 . The storage unit 270 may include a hardware module such as a hard disk drive (HDD), a solid state drive (SSD), and a flash memory. Also, the storage unit 270 may further include software modules such as a database, a file system, and a table.

The communication unit 290 may be connected to an external communication network to provide a wired/wireless communication function. For example, the communication unit 290 may receive (download) advertisement content from the advertisement content server 130 and transmit (upload) advertisement content edited or modified by the sales agent or customized advertisement content to the advertisement content server 130 . there is. The communication unit 290 may include various wired/wireless communication modules, for example, a USB module, a Wi-Fi module, a near field communication (NFC) module, and the like.

FIG. 3 is a block diagram schematically illustrating the configuration of the advertisement content providing server of FIG. 1 .

Referring to FIG. 3 , the advertisement contents providing server 300 is configured to provide advertisement contents to the sales agent, and includes a member information storage unit 310 , a first advertisement contents storage unit 330 , and an advertisement contents providing unit 350 . ) may be included. Also, in some examples, the advertisement contents providing server 300 may further include a second advertisement contents storage unit 370 for storing customized advertisement contents.

The member information storage unit 310 may store member information of the first subscriber who subscribes to the universal service and the second subscriber who subscribes to the customized advertisement content providing service. For example, the member information storage unit 310 may store personal identification information such as ID, password and name, age, and contact information of the first subscriber and the second subscriber in the form of a table. The first subscriber may be a general subscriber who can receive only the first general-purpose advertisement content, and the second subscriber may be a premium subscriber who can receive both the general-purpose advertisement content and the customized second advertisement content. The premium subscriber is given the right to transmit/receive customized second advertisement content, and the member information storage unit 310 may additionally store an identification key for distinguishing a general subscriber from a premium subscriber.

The first advertisement content storage unit 330 may store general-purpose first advertisement content. The first advertisement contents are contents provided to both general subscribers and premium subscribers, and may include, for example, various contents that can be used for product sales, such as advertisement contents for each insurance product or newspaper clipping articles produced in general by insurance companies. The first advertisement content may include various types of objects. For example, the first advertisement content may include text, image, audio object, etc. for product advertisement. Objects included in the first advertisement content may have a multi-level hierarchical structure in which another object is inserted into one object as a lower level. For example, in the image object included in the first advertisement content, text or a video object is inserted at a specific location in the image, and when the user selects (for example, clicks) the location, the text or video object is displayed (or Executable) may have a format of the form.

The advertisement content providing unit 350 may transmit predetermined advertisement content in response to a request from the user terminal and receive advertisement content uploaded by the user terminal. The advertisement content transmitted to the user terminal may be a general-purpose first advertisement content or a customized second advertisement content, or may be a unique access address for executing the advertisement content. In addition, the advertisement content received by the user terminal may be advertisement content modified or edited by a sales agent who is a premium subscriber, or customized second advertisement content including personal identification information (eg, digital business card) of the sales agent.

The customized second advertisement content may be provided only to the premium subscriber, and may be generated by the premium subscriber based on the general-purpose first advertisement content. For example, the premium subscriber may generate the second advertisement content by modifying or editing the configuration, arrangement, etc. of the first advertisement content. In addition, the premium subscriber may create the second advertisement content by adding personal identification information (eg, digital business card, etc.) to the first advertisement content.

The second advertisement content storage unit 370 may store customized second advertisement content. Like the general-purpose first advertisement content, the second advertisement content may include a plurality of objects having a multi-level hierarchical structure.

The second advertisement contents may be stored as new contents generated by combining the personal identification information of the premium subscriber in a predetermined area of the first advertisement contents, and the first advertisement contents, the personal identification information, and the personal identification information are combined It may be stored in a combined form of information on a predetermined region to be formed.

Alternatively, the second advertisement content is not stored in a separate storage unit, but a combination of the first advertisement content, the personal identification information, and the information on the predetermined area is transmitted to the user terminals 110 and 120, and the By being displayed on the user terminals 110 and 120 that have received the combination, customized advertisement content may be provided.

Meanwhile, unlike shown in FIG. 3 , the first advertisement content storage unit 330 and the second advertisement content storage unit 370 may be distributed in different advertisement content providing servers. For example, the first advertisement content storage unit 330 may be included in the first server, and the second advertisement contents storage unit 370 may be included in the second server. In this case, considering that the frequency of access to general-purpose advertisement content is generally higher than that for customized advertisement content, the first server may operate as a main server and the second server may operate as a sub-server. there is.

Meanwhile, in some examples, the advertisement content providing server 300 may further include a statistics processing unit 390 . The statistical processing unit 390 may generate statistical data by statistically processing various types of information related to product sales by the sales agent. For example, the statistics processing unit 390 may perform statistical processing on the sales agent's sales volume, sales region, and the like, and generate statistical data representing sales indicators. In addition, the statistics processing unit 390 statistically processes the number of views and/or the number of calls through the first advertisement content or the second advertisement content for the general-purpose first advertisement content or the customized second advertisement content. Thus, it is possible to generate statistical data indicating the content interest index. Various information and data used for statistical processing may be stored and managed in the database of the advertisement content providing server 300 . The exemplified statistical data may be collected/processed for each sales agent, each advertisement content, and/or each customized advertisement content.

Statistical data generated by the statistics processing unit 390 may not be provided to general subscribers, but may be provided only to premium subscribers. In this case, the premium subscriber can select whether to include statistical data in the advertisement content.

Hereinafter, a method of providing general-purpose advertisement content and customized advertisement content will be described in detail.

4A and 4B are diagrams illustrating an example of a service screen on which general-purpose advertisement content is displayed.

First, referring to FIG. 4A , the service screen 400 includes a plurality of general-purpose advertisement contents 430 and may be provided through an application executed in a mobile device such as a smart phone.

The service screen 400 may include a company logo disposed on the upper portion of the screen, a menu tab 410 disposed on the left side of the company logo, and a search tab 420 disposed on the right side of the company logo.

When the user selects the menu tab 410 through a touch input or the like, a menu window including various service menus may be displayed. The menu window may include a company introduction menu (eg “About Cooltip”), a product information menu (eg insurance product information), other information menus (eg Life information), and a member information menu (eg My page). there is.

The plurality of general-purpose advertisement contents 430 may be provided to all application users irrespective of whether or not they subscribe to the customized advertisement contents providing service according to the present invention. For example, when the user selects one of the plurality of general-purpose advertisement contents 430 through manipulation such as a touch input, the general-purpose advertisement contents 440 selected by the user are displayed on the service screen 400 as shown in FIG. 4B . can be displayed. In this case, the user may acquire product information by swiping or clicking the general-purpose advertisement content 440 displayed on the service screen 400 .

5A to 5E are diagrams illustrating an example of a service screen on which customized advertisement content is displayed.

First, referring to FIG. 5A , a user may select a member information menu (eg, My page) of the menu 510 to manage member information and subscribe to a customized advertisement content providing service according to the present invention. Here, the user may be a sales agent who sells products on behalf of the product. For example, when the user selects the member information menu, a member information management tab 551 and a customized advertisement content providing service subscription tab 552 may be displayed on the service screen 500 . Also, when the user subscribes to the customized advertisement contents providing service, the customized advertisement contents editing tab 553 may be further displayed on the service screen 500 . As described above, the customized advertisement contents providing service may refer to advertisement contents modified or edited by the user or advertisement contents including the user's personal identification information (eg, digital business card). Meanwhile, in the present disclosure, a user who subscribes to a customized advertisement content providing service may be referred to as a premium user.

The user can edit personal identification information to be combined with the customized advertisement contents by selecting the customized advertisement contents editing tab 553 not only when subscribing to the customized advertisement contents providing service according to the present invention but also after the subscription. For example, a user may generate a digital business card including personal identification information in advance, and may be provided with customized advertisement content in which the generated digital business card is combined. To this end, the customized advertisement content providing service according to the present invention may provide at least one digital business card template. For example, one or more digital business card templates with different information (name, phone number, photo, address, etc.) to be included in the digital business card template and the location where each information is to be inserted are provided to the user, and the user selects the digital business card template that he/she wants to use You can choose. Alternatively, various editing functions may be provided so that the user can arbitrarily edit the digital business card. Personal identification information about the user may be combined with a digital business card template selected by the user or a layout of a digital business card edited by the user to create a digital business card for each user. In addition, the user can determine a predetermined position in the advertisement contents to display personal identification information by selecting the customized advertisement contents editing tab 553 not only when subscribing to the customized advertisement contents providing service according to the present invention but also after subscribing. For example, the user can determine whether to display the generated digital business card at the bottom or the top of the advertisement content, or to be displayed in an arbitrary area of the advertisement content. The customized advertisement content may be generated and/or provided by displaying the generated digital business card at a predetermined position in the general-purpose advertisement content.

More specifically, the premium user may set customized advertisement content to be displayed on the service screen 500 . Referring to FIG. 5B , a premium user may select at least one of the plurality of general advertisement contents described above with reference to FIG. 4A . In this case, unlike the case of FIG. 4A , only advertisement content selected by the premium user may be displayed on the service screen 500 .

In addition, the premium user can set/edit personally identifiable information (eg, digital business card). As the personal identification information, as described above, information input or set at the time of subscribing to the customized content providing service or after subscribing may be used. That is, personal identification information for each premium user can be set/edited regardless of selection of general-purpose advertisement content. Thereafter, when the premium user selects advertisement contents, customized advertisement contents in which personal identification information set/edited in advance is combined with the selected advertisement contents may be provided.

The customized advertisement content providing service according to the present invention may provide at least one digital business card template 540 . For example, one or more digital business card templates 540 in which the information to be included in the digital business card template (name, phone number, photo, address, etc.) and the location where each information is to be inserted are provided to the premium user, and the premium user wants to use it You can choose a digital business card template that A digital business card may be created by inserting the premium user's personally identifiable information into the layout of the digital business card template. Alternatively, the premium user may create customized advertisement content using an already created digital business card, without using the above-described digital business card template 540 .

In addition, the premium user may select whether to provide sales statistics information on the service screen 500 . The sales statistics information is statistical data indicating the sales index of the sales agent, and may include, for example, the sales agent's sales product, sales volume, sales region, number of views, and number of calls, etc. for each sales agent, each sales period, and/or each product sold. Sales statistics information may be generated by the advertisement content providing server as described above with reference to FIG. 3 and stored and managed in a database.

Through this process, when the premium user configures customized advertisement content, as shown in FIG. 5c , on the service screen 500 , the personalized advertisement in which the personal identification information 560 is combined with the advertisement content 550 selected by the premium user on the service screen 500 . Content may be displayed. In one example, the personal identification information 560 may be displayed at the bottom of the advertisement content 550 . However, since this is an example, embodiments of the present invention are not limited thereto. For example, the personal identification information 560 may be displayed on the top of the advertisement content 550 , or may be displayed side by side on the left or right side of the advertisement content 550 . Alternatively, as described above, the personal identification information 560 may be displayed at a predetermined location set at the time of subscribing to the customized content providing service or after subscribing.

Meanwhile, various entities may be hierarchically inserted into the personal identification information 560 of the sales agent who is a premium user. For example, referring to FIG. 5D , a moving image object may be inserted at a lower depth in the photo area 561 of the personal identification information 560 . In this case, the premium user (or general user) provided with the customized advertisement content selects the photo area 561 through a touch input, etc., and may play the moving picture object 570 inserted in the corresponding area. In addition, a phone application execution code may be inserted in a lower depth into the contact display area 562 of the personal identification information 560 .

When the premium user agrees to provide sales statistics information, statistical information 580 indicating the premium user's product sales volume, sales region ratio, etc. may be displayed on the service screen 500 as shown in FIG. 5E . Corresponding statistical information 580 is not limited to the example of FIG. 5E , and as described above, the sales agent's sales product, sales volume, sales region, number of views, and number of calls are displayed by sales agent, sales period, and/or sales product. can be

6A and 6B are diagrams illustrating another example of a service screen on which customized advertisement content is displayed.

Referring to FIG. 6A , a premium subscriber who has subscribed to the customized advertisement content providing service may select a location where personal identification information (eg, digital business card) is to be displayed from among a plurality of banner areas 640 in the service screen 600 . For example, the premium subscriber may set personal identification information to be displayed in at least one of the first to fourth banner areas 641 to 644 . In this case, predetermined advertisement banners set by a service provider or a premium subscriber may be displayed in the remaining unselected banner areas 641 to 644, respectively. A specific example of this is shown in FIG. 6B .

Referring to FIG. 6B , specific product information 650 selected by the premium subscriber may be displayed on the service screen 600 . In addition, the digital business card 641 uploaded by the premium subscriber may be displayed in the first banner area 641 under the product information 650 . Also, predetermined advertisement banners set by a service provider or a premium subscriber may be displayed in the second to fourth banner areas 642 to 644, respectively.

As described above, on the service screen according to the embodiment of the present invention described with reference to FIGS. 4A to 6B , general-purpose advertisement contents or customized advertisement contents modified or edited by a sales agent may be displayed. Since the sales agent can perform individual sales using the service screen on which the advertisement content is displayed, there is no need to produce and distribute separate promotional materials, thereby reducing additional costs and maximizing business profits.

7 is a flowchart illustrating a method for providing customized advertisement content according to an embodiment of the present invention.

Referring to FIG. 7 , in step S710 , the sales agent may access the advertisement content providing server by inputting access information (eg, member ID and password). The advertisement content providing server may store personal identification information of service subscribers. For example, the advertisement content server may collect personal identification information such as the name, contact information, and photo of the sales agent through the membership registration procedure and/or the registration procedure for the customized advertisement contents providing service, and store the collected personal identification information in the database. there is. When the advertisement content providing server collects the personal identification information from the sales agent, as described above, the advertising content providing server provides a plurality of digital business card templates, and the sales agent may select one of them. In addition, the sales agent may set a location (area) on the advertisement content to which the personal identification information is to be combined. As described above, the collection of the personal identification information, the selection of the digital business card template, and/or the setting of the personal identification information combination location can be set or changed not only at the time of service subscription but also after the subscription. In this case, the personal identification information of the sales agent, the digital business card template, and/or the personal identification information combination location may be used to create customized advertisement content. The advertisement content providing server may identify the sales agent based on access information of the sales agent, and specify personal identification information of the sales agent stored in the database. For example, it is possible to specify whether the sales agent is a premium subscriber who has subscribed to the customized content providing service according to the present invention, a digital business card as personal identification information, and a location where personal identification information is combined. In the following description with reference to FIG. 7 , it is assumed that the sales agent is a premium subscriber. An example of an advertisement content providing server is as described above with reference to FIG. 3 , and may be extended to a plurality of servers. For example, the advertisement content providing server may include a main server for storing general-purpose first advertisement contents and a third party server for storing customized second advertisement contents.

In step S720, the advertisement contents providing server may select at least one of the plurality of first advertisement contents based on a user input received from the user terminal of the service subscriber. An example of the user terminal is as described above with reference to FIG. 2 .

In step S730, the advertisement content providing server serves the selected first advertisement contents, the personal identification information, and second advertisement contents generation information including information on a location to combine the personal identification information with the selected first advertisement contents. It can be transmitted to the subscriber's user terminal. Alternatively, the advertisement content providing server may transmit the second advertisement content generated based on the second advertisement content generation information to the user terminal of the service subscriber. That is, the second advertisement content may be transmitted in the form of a combination of the general-purpose first advertisement content, the personal identification information, and information on a predetermined location to which the personal identification information is to be combined, and the general-purpose first advertisement content It may be transmitted as new content generated by combining the personal identification information at a predetermined location of In an example, the second advertisement content may be transmitted to the user terminal in a download manner and stored in the user terminal. Alternatively, the second advertisement content may be transmitted to the user terminal in a streaming manner.

A location where the personal identification information is combined may be set and changed according to a service subscriber's selection. In addition, the personal identification information may be inserted into the first advertisement content as a digital business card generated using a predetermined digital business card template. This will be described in more detail with reference to FIG. 8 .

8 is a flowchart illustrating a second advertisement content generation method according to an embodiment of the present invention.

Referring to FIG. 8 , in step S810, the advertisement content providing server may select a digital business card template based on a user input of a service subscriber. The customized advertisement content providing service according to the present invention may provide at least one digital business card template. For example, as described above with reference to FIG. 5B, one or more digital business card templates are provided to service subscribers with different information (name, phone number, photo, address, etc.) to be included in the digital business card template and the location where each information is to be inserted. , service subscribers can select the digital business card template they want to use dually.

In step S820, the advertisement content providing server may generate a digital business card by inserting personal identification information of the service subscriber into the selected digital business card template. The personal identification information may include information input or set by a service subscriber at the time of subscribing to or after subscribing to the customized content providing service, for example, the service subscriber's name, phone number, photo, address, and the like.

In step S830, the advertisement content providing server may determine a position to combine the digital business card with the general first advertisement content selected by the service subscriber. A location to which the digital business card is to be coupled may be determined according to a service subscriber's selection when subscribing to a customized content providing service or after subscribing. For example, the service subscriber may select whether to display the digital business card at the bottom or the top of the first advertisement content, or select the digital business card to be displayed in an arbitrary area of the first advertisement content.

The advertisement contents providing server may provide the service subscriber with second advertisement contents (or second advertisement contents generation information) based on the service subscriber's first advertisement contents selection information, the digital business card, and the location information where the digital business card is to be inserted. can For example, the advertisement contents providing server may transmit second advertisement contents generation information having a form in which the above-described information is combined to the user terminal of the service subscriber, and transmit the second advertisement contents generated based on the above-described information to the service subscriber. It can also be transmitted to a user terminal of

In an example, the second advertisement content generation information includes at least one of a service subscriber's sales product, sales volume, sales region, the number of views on the second advertisement content, and the number of phone calls through the second advertisement content. It may further include data. The statistical data may be stored and managed in a database of the advertisement content providing server, and may be collected/processed by sales agent, advertisement content, and/or customized advertisement content.

Each of the first advertisement content and the second advertisement content includes a plurality of objects, and the plurality of objects includes at least one second object different from the first object in at least one first object. It can have a multi-level hierarchical structure inserted into a level.

Also, the first advertisement content and the second advertisement content (or second advertisement content generation information) may be distributed and stored in different servers. For example, the first advertisement content may be stored in an advertisement content providing server, and the second advertisement content may be stored in a third party server. In this case, the advertisement content providing server may operate as a main server, and the third party server may operate as a sub server.

As described above, according to the method for providing advertisement contents, the advertisement contents providing server and system according to the embodiments of the present invention described above with reference to FIGS. 1 to 8, personal identification information about a sales agent is combined with advertisement contents on an online page. By providing, it is possible to provide customized advertisement content for each sales agent.

The present invention is not limited by the above-described embodiments and the accompanying drawings, but is intended to be limited by the appended claims. Therefore, various types of substitution, modification and change will be possible by those skilled in the art within the scope not departing from the technical spirit of the present invention described in the claims, and it is also said that it falls within the scope of the present invention. something to do.

Claims (20)

obtaining personal identification information of the service subscriber stored in a customized advertisement content providing server based on the access information received from the service subscriber terminal;
selecting at least one of a plurality of first advertisement contents based on a user input from the service subscriber; and
Based on the selected first advertisement contents, the personal identification information, and second advertisement contents generation information including information on a location to combine the personal identification information with the selected first advertisement contents, or the second advertisement contents generation information and providing the generated second advertisement content to the service subscriber terminal.
How to provide customized advertising content. The method of claim 1,
The personal identification information is a digital business card of the service subscriber,
The step of generating the digital business card comprises:
providing one or more digital business card templates to the service subscriber terminal;
selecting one digital business card template based on a user input from the service subscriber terminal; and
Including the step of inserting the personal identification information into the selected digital business card template
How to provide advertising content. According to claim 1,
The second advertisement content generation information further includes statistical data,
The statistical data is combined with a predetermined location of the selected first advertisement content, and the service subscriber's sales product, sales volume, sales region, the number of views on the second advertisement content, and telephone contact through the second advertisement content containing at least one of the
How to provide advertising content. According to claim 1,
The location where the personal identification information is combined is set based on a user input from the service subscriber terminal.
How to provide advertising content. The method of claim 1,
wherein at least one of the second advertisement contents generation information and the second advertisement contents is distributed and stored in different servers from the plurality of first advertisement contents.
How to provide advertising content. According to claim 1,
Each of the plurality of first advertisement contents and the second advertisement contents includes a plurality of objects,
The plurality of objects has a multi-level hierarchical structure in which at least one second object different from the first object is inserted into at least one first object as a lower level.
How to provide advertising content. a member information storage unit for storing personal identification information of service subscribers;
a first advertisement content storage unit configured to store a plurality of first advertisement contents; and
an advertisement content providing unit providing predetermined advertisement contents to the service subscriber based on at least one first advertisement content selected by the service subscriber from among the plurality of first advertisement contents and the personal identification information;
The advertisement content providing unit,
Based on the selected first advertisement contents, the personal identification information, and second advertisement contents generation information including information on a location to combine the personal identification information with the selected first advertisement contents, or the second advertisement contents generation information to transmit the generated second advertisement content to the user terminal of the service subscriber.
Ad content providing server. 8. The method of claim 7,
and a second advertisement content storage unit configured to store at least one of the second advertisement contents generation information and the second advertisement contents.
Ad content providing server. 8. The method of claim 7,
The personal identification information is a digital business card of the service subscriber,
The digital business card is generated by inserting the personal identification information into a digital business card template selected by the service subscriber from among one or more digital business card templates.
Ad content providing server. 8. The method of claim 7,
The service subscriber includes a first service subscriber receiving the plurality of first advertisement contents, and a second service subscriber receiving the plurality of first advertisement contents and the second advertisement contents,
The member information storage unit further stores an identification key for distinguishing the first service subscriber and the second service subscriber.
Ad content providing server. 8. The method of claim 7,
Each of the plurality of first advertisement contents and the second advertisement contents includes a plurality of objects,
The plurality of objects has a multi-level hierarchical structure in which at least one second object different from the first object is inserted into at least one first object as a lower level.
Ad content providing server. 8. The method of claim 7,
Further comprising a statistical processing unit for generating statistical data including at least one of the service subscriber's sales products, sales volume, sales region, the number of views on the second advertisement contents, and the number of phone calls through the second advertisement contents,
The second advertisement content generation information further includes the statistical data
Ad content providing server. 8. The method of claim 7,
at least one of the second advertisement content generation information and the second advertisement content is stored in a third party server;
Ad content providing server. 14. The method of claim 13,
The service subscriber's user terminal is connected to the third-party server via the advertisement content providing server.
Ad content providing server. a user terminal for storing predetermined advertisement content; and
and an advertisement content providing server that transmits the advertisement content to the user terminal based on a user input received from the user terminal,
The advertisement content providing server,
store personally identifiable information of service subscribers;
Selecting at least one of a plurality of first advertisement contents based on the user input,
Based on the selected first advertisement contents, the personal identification information, and second advertisement contents generation information including information on a position to insert the personal identification information into the selected first advertisement contents, or the second advertisement contents generation information Transmitting the second advertisement content generated as to the user terminal
Advertising content providing system. 16. The method of claim 15,
The personal identification information is a digital business card of the service subscriber generated by being inserted into a digital business card template selected by the service subscriber from among one or more digital business card templates.
Advertising content providing system. 16. The method of claim 15,
Each of the plurality of first advertisement contents and the second advertisement contents includes a plurality of objects,
The plurality of objects has a multi-level hierarchical structure in which at least one second object different from the first object is inserted into at least one first object as a lower level.
Advertising content providing system. 16. The method of claim 15,
The second advertisement content generation information is coupled to a predetermined position of the selected first advertisement content, and the service subscriber's sales product, sales volume, sales region, the number of views for the second advertisement content, and the second advertisement content Further comprising statistical data including at least one of the number of phone calls through
Advertising content providing system. 16. The method of claim 15,
and a third party server configured to store at least one of the second advertisement contents generation information and the second advertisement contents.
Advertising content providing system. 20. The method of claim 19,
The user terminal is connected to the third-party server via the advertisement content providing server.
Advertising content providing system.

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