KR20220010640A - Marketing linkage game system - Google Patents

Abstract

In accordance with an embodiment of the present invention, provided is a marketing linkage game system performing advertising in accordance with the progress of a game through a game screen. The marketing linkage game system can include: a player terminal which is a terminal used by a player, performing a marketing linkage game in which advertisements are exposed and points are accumulated in accordance with the participation of the player; a game operation server allowing the player to change its position on the game by performing the marketing linkage game in accordance with a determined game scenario, and, when the player satisfies a set game event condition during the marketing linkage game, exposing an advertisement on a current position spot of the player and accumulating points, which are advertisement exposure rewards, for the player; and a wired/wireless communication network providing wired or wireless communication between the player terminal and the game operation server. Therefore, the present invention is capable of maximizing advertising efficiency by providing rewards for advertisement exposure.

Description

Marketing linkage game system {Marketing linkage game system}

The present invention relates to a marketing-linked game system in which a game and an advertisement are linked as a marketing-linked game system.

As the use of the Internet spreads to the general public, Internet users through the cyberspace of the Internet that transcends temporal and spatial concepts, that is, matching between netizens and Internet advertisements, are rapidly spreading.

In particular, as netizens' interest in the Internet is greatly increased, Internet advertisements that can promote themselves relatively cheaply and widely compared to advertisements through newspapers, magazines, radio or TV from the point of view of advertisers are rapidly increasing. Advertisement means that advertisers post content or images about their products, services, or websites on websites that exist on the Internet.

And the success or failure of these Internet advertisements depends on how they are placed on which website. The most common and popular form of advertisement starts with a banner advertisement that puts an image in a small size on a web page, and does not interfere with the original intention of obtaining information. It is developing into a big banner advertisement that utilizes the menu bar, toolbar, and URL (Uniform Resource Locator) input window at the top of the web browser so that you can enjoy advertisements without having to do so.

However, these Internet advertisements are facing a certain limit as their demand is rapidly increasing, and development using new technologies is urgently needed. Because it has no choice but to be located on the web site, most of the netizens who are interested in the contents of the website are turned away from it.

In order to overcome this, a method of giving a certain prize or mileage when an animation effect is given or clicked is often used. There is a disadvantage in that the advertising effect is lowered.

Korean Patent Laid-Open Patent No. 10-2002-0038641

An object of the present invention is to provide a marketing-linked game in which a game and an advertisement are linked. In addition, the technical object of the present invention is to provide a means for exposing an advertisement by interlocking with a game location moving point according to the game progress of a game player and paying for advertisement exposure.

An embodiment of the present invention provides a marketing-linked game system in which advertisements according to game progress are made through a game screen, a terminal used by a player, comprising: a player terminal in which a marketing-linked game is made in which advertisement exposure and points are accumulated according to player participation; In accordance with the determined game scenario, a marketing-linked game is played so that the player's position is moved in the game. During a marketing-linked game, if the player meets the set game event conditions, an advertisement is exposed at the player's current location point, and an advertisement exposure point a game operation server that earns the player; and a wired/wireless communication network that provides wired or wireless communication between the player terminal and the game operation server.

Satisfying the game event condition may be a case in which the primary condition of the game event in which the player is located at a specific point as a result of position movement is satisfied.

Satisfying the game event condition may be a case in which a game event secondary condition in which a player located at a specific point performs a preset action while the first game event condition is satisfied.

The game scenario is a company game scenario by stage of the material related to the stock purchase, sale, dividend, potato, company equity including company establishment; Real estate game scenarios for each stage of real estate-related material, including purchase, sale, rental, maintenance, interior design, and reconstruction of real estate; Step-by-step bond game scenario of bond-related material, including purchase and sale of bonds, credit ratings, and interest rates; Step-by-step national finance game scenarios of materials related to national finances, including purchase and sale of exchange rates (currency), national credit ratings, disasters, wars, earthquakes, disasters, growth, moratoriums, and bankruptcies in the country; Step-by-step common sense game scenario with common sense tests for self-development, including common sense problems, puzzles, memorization skills, sayings, sports, entertainment, movies, dramas, actors, stock knowledge, bond knowledge, real estate knowledge, tax knowledge, and professional knowledge; Step-by-step energy resource game scenario of materials related to energy resources, including purchase, sale, futures, options, development, sale, and contract of energy and industrial resources; Step-by-step antique game scenarios with materials related to antiques, including the purchase, sale, appraisal, auction, and restoration of antiques and treasures; A step-by-step tax game scenario based on tax-related material, including tax payment, tax classification, calculation, tax savings, tax evasion, inheritance, gift, and transfer (sales); A step-by-step learning game scenario based on introduction and learning by field; and the step-by-step company game scenario, step-by-step real estate game scenario, step-by-step bond game scenario, step-by-step national finance game scenario, step-by-step common sense game scenario, step-by-step energy resource game scenario, step-by-step antique game scenario, step-by-step tax game scenario, and step-by-step learning game scenario It may include a step-by-step synthesis game scenario that is a synthesis scenario synthesized by two or more.

The player terminal includes the step-by-step company game scenario, step-by-step real estate game scenario, step-by-step bond game scenario, step-by-step national finance game scenario, step-by-step common sense game scenario, step-by-step energy resource game scenario, step-by-step antique game scenario, step-by-step tax game scenario, and step-by-step A player decision mode in which a game scenario is selected from a player and a game having the selected game scenario is progressed from among a step-by-step synthetic game scenario and a step-by-step synthetic game scenario, which is a synthetic scenario in which two or more learning game scenarios are synthesized; It may be characterized in that the game having the game scenario determined as any one of the automatic decision modes for automatically advancing one game scenario is progressed.

When the automatic determination mode is performed, the player terminal may recognize the player's field of interest and automatically advance a game having a game scenario related to the player's field of interest.

In determining the player's field of interest, the field of the portal site most viewed by the player during a set recent period may be identified as the player's field of interest.

In determining the player's field of interest, the application field most installed in the player terminal may be identified as the player's field of interest.

Recognizing the player's field of interest may include identifying an application field most executed by the player during a set recent period as the player's field of interest.

Identifying the field of interest of the player is to give a reading score in the order of the number of readings the player has viewed on the portal site for a set recent period, and to give an installation score according to the ranking of the application field installed in the player terminal, Execution points are given in the order of the number of execution times of the application fields executed in the terminal, and the field having the highest score by adding up the reading score, the installation score, and the execution score can be identified as the field of interest of the player.

According to an embodiment of the present invention, advertisement efficiency can be maximized by exposing advertisements by interlocking with the game location movement point according to the game progress of the game player and paying for advertisement exposure. In addition, according to an embodiment of the present invention, a scenario used in a marketing-linked game can be customized for each player's characteristics, so that an efficient game advertisement can be made.

1 is a block diagram of a marketing-linked game system according to an embodiment of the present invention.
2 is a block diagram of a player terminal according to an embodiment of the present invention;
Figure 3 is a figure showing the configuration of the steps of the stock game having a step-by-step company game scenario according to an embodiment of the present invention.
Figure 4 is an example screen of the first stage game of the company game scenario by stage according to an embodiment of the present invention.
5 is an example screen of a second-stage game of a company game scenario by stage according to an embodiment of the present invention.
6 is a diagram illustrating an example of assigning a score according to a ranking in order to identify an area of interest according to an embodiment of the present invention.

Hereinafter, the advantages and features of the present invention, and a method of achieving them, will become apparent with reference to the embodiments described below in detail in conjunction with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but will be implemented in various different forms, and is provided to completely inform those of ordinary skill in the art to the scope of the invention As such, the invention is only defined by the scope of the claims. In addition, in the description of the present invention, when it is determined that related known techniques may obscure the gist of the present invention, a detailed description thereof will be omitted.

1 is a block diagram of a marketing interlocking game system according to an embodiment of the present invention, FIG. 2 is a block diagram of a player terminal according to an embodiment of the present invention, and FIG. 3 is a step-by-step company game according to an embodiment of the present invention. It is a figure showing the phase configuration of a stock game having a scenario, FIG. 4 is a screen showing a first-stage game example of a phased company game scenario according to an embodiment of the present invention, and FIG. 5 is a phased company game scenario according to an embodiment of the present invention This is an example screen of the 2nd stage game.

As shown in FIG. 1 , the marketing-linked game system of the present invention in which advertisements are made according to the game progress through the game screen is a wired/wireless communication network that provides wired or wireless communication between the player terminal 200 and the game operation server 300 . (100), a terminal used by the player, and a player terminal 200 in which a marketing-linked game is performed according to a game scenario, and a marketing-linked game to move the player's position in the game, and a game event in which the player is set during the game When the conditions are satisfied, the game operation server 300 may be included to expose advertisements at the player's current location point, and to accumulate points in return for advertisement exposure to the player. It will be described in detail below.

The wired/wireless communication network 100 is a communication network that provides wired communication or wireless communication between the player terminal 200 and the game operation server 300 . When such a wired/wireless communication network 100 is implemented as a wireless communication network, a wireless mobile communication network consisting of a base transceiver station (BTS), a mobile switching center (MSC), and a home location register (HLR) is provided. can be used for data communication. In addition, when the wired/wireless communication network 100 is implemented as a wired communication network, it may be implemented as a network communication network, and data communication may be performed according to an Internet protocol such as TCP/IP (Transmission Control Protocol/Internet Protocol).

The player terminal 200 is a terminal used by the player, and is described by taking a smart phone as an example in the drawings, but not only a smart phone but also a desktop PC, a tablet PC, and a slate PC PC), a notebook computer, a digital broadcasting terminal, and the like. Of course, the terminal to which the present invention is applicable is not limited to the above-described types, and it is natural that all terminals capable of communicating with an external device may be included. For reference, the player terminal 200 implemented as a smartphone (smart phone), etc., can install, add, or delete hundreds of various apps (applications, applications) as desired by the user, so that the user can select the desired app. You can create it yourself, and you can implement an interface that suits you through various apps. Therefore, it is possible to download a game app that performs marketing-linked games from Google Market, Apple Store, etc. and install it on a smartphone.

The player terminal 200 is a terminal in which a game (hereinafter, referred to as a 'marketing-linked game') in which advertisement exposure and points are accumulated according to player participation according to a game scenario is made. To this end, the player terminal 200, as shown in FIG. 2, includes a terminal communication unit 210, a terminal storage unit 220, a terminal display unit 230, a terminal input unit 240, and a game app in which a marketing interlocking game is executed. It may include an installed terminal control unit 250 .

The terminal communication unit 210 is a module performing a function of communicating through a mobile communication network, and when performing mobile communication such as 3G or 4G, an RF transmitter (not shown) that up-converts and amplifies the frequency of a wirelessly transmitted signal. ) and an RF receiver (not shown) for low-noise amplifying a received radio signal and down-converting the frequency.

The terminal storage unit 220 is a storage body in which the game app of the present invention, screen graphic interface (GUI) information, and the like are stored. Such a storage body is a module capable of input/output of information, such as a flash memory, a compact flash card (CF card), and a secure digital card (SD card), and may be provided inside the device or provided in a separate device it may have been

The terminal display unit 230 is a module on which a marketing linked game is displayed.

The terminal input unit 240 is a module that receives input from a player through a marketing linked game displayed through the terminal display unit 230 . The terminal input unit 240 and the terminal display unit 230 may be implemented as a single touch screen panel. The touch screen panel provides a touch screen screen capable of simultaneously performing input and display to provide a display window provided on the front of the terminal to display a work screen, and includes a graphic user interface (GUI) for communication with a player. indicate

The terminal control unit 250 is implemented as an MCU (Main Control Unit) for controlling each function module of the player terminal 200, and is a module in which a game app for executing the marketing interlocking game of the present invention is installed. Such a game app is an application (application program) installed in the player terminal 200, and enables a marketing-linked game in which advertisement exposure and points accumulation according to player participation are made according to a game scenario.

In addition, in the marketing-linked game, the game may be played through various game environment settings as follows.

1-1) Stereo Effects:

As shown in the picture, it exists in a certain place in virtual reality within the game and is exposed to the player.

1-2) Game Progression Tools: Roll dice to move players, throw darts, shoot bows, shoot guns, flip cards, use items (tear, open, select, press, hold, etc.) , breaking, eating, throwing, handing, etc.) The side of the object on which the player moves.

1-3) Background: sky, sun, moon, star, cloud, universe, planet, comet, nebula, satellite, system, sea, rock, mountain, rock, stone, tree, wall, zone, interior/exterior wall, architecture Interior and exterior walls, fences, road surfaces, guard rails, street lights, street trees, milestones, signs, information boards, warning boards, traffic lights, warning lights, indicator lights, road floors, banners, flags, symbols, and other advertisement pictures and videos A space for realizing virtual reality in the game, such as a plane, a button that can play sound, a plane that can display text, boundary lines, facilities, buildings, ceilings, roofs, and road facilities.

1-4) Animals: Aspects of moving things such as birds, horses, wolves, dogs, whales, fish, lizards, and dinosaurs.

1-5) Objects: Bicycles, automobiles, motorcycles, ships, airplanes, spaceships, satellites, fighters, airplanes, passenger planes, the exterior and interior surfaces of quickboards, aircraft, battleships, submarines, yachts, windjammers, rafts, anchors, oars , water wheel, floor surface, stair surface, stair wall surface, stair guide surface, handrail surface, deck surface, partition surface, roof, ceiling, banner, flag, milestone, guide sign, inner surface of glass window, outer surface of glass window, telescope, Faces, dots, or names of bags, weapons, armor, helmets, helmets, hats, overcoats, protectors, shoes, accessories, etc.

1-6) Wearables: worn by players (characters, avatars) and NPCs (characters given commands by the computer) to wear, wear, touch, grab, wield, cut, stab, block, ride, drag, contain, open, throw , the aspect of the object being stored.

1-7) Props (Items, ITEM): In the game, players and NPCs can touch, grab, store, open, destroy, hide, avoid, rip, hand over, receive, exchange, Aspects of buying, discarding, laying down, throwing, shooting, hitting, or using.

1-8) Status window: A side of the status window or pop-up window that displays the status of players and NPCs, such as level, stamina, magic power, intelligence, belongings, etc.

1-9) It is possible to read or input characters such as chat window, speech bubble, name tag, status bar (stamina, horsepower, etc.), whisper dialog, notice window, explanation window, information window, game progress window, information window, diary, quest window, etc. side there.

1-10) Storage (Inventory): A side of a pop-up window or list window that displays items possessed by the target, such as players, NPCs, chests, merchants, storage boxes, treasure chests, and bags.

1-11) Information Window: The face, text, or voice or sound of the information window showing the name or description of objects, backgrounds, players, NPCs, props, items, objects, accessories, buildings, and facilities.

The game operation server 300 is a server that operates so that the connected player terminal 200 can play a game, and has the same configuration as a typical web server in terms of hardware, and includes C, C++, Java, It includes program modules with various functions implemented through various types of languages such as Visual Basic and Visual C. In addition, it can be implemented using web server programs that are provided in various ways depending on operating systems such as DOS, Windows, Linux, Unix, and Macintosh on general server hardware. have.

The game operation server 300 performs a marketing interlocking game according to the determined game scenario so that the position of the player is moved on the game.

Here, the game scenario may include various game scenarios as follows.

2-1) Real estate game scenario by stage: Stage-by-stage company game scenario with material related to the company's equity including purchase, sale, dividend, reduction of stock, and company establishment, including purchase, sale, rental, maintenance, interior, and reconstruction of real estate A step-by-step game scenario of materials related to real estate.

2-2) Step-by-step bond game scenario: Step-by-step game scenario of bond-related material including bond purchase, sale, credit rating, and interest rate

2-3) Step-by-step national finance game scenario: Step-by-step game with materials related to national finance, including purchase and sale of exchange rates (currency), national credit rating, disasters, wars, earthquakes, disasters, growth, moratrium, and bankruptcy of the country concerned scenario.

2-4) Step-by-step common sense game scenario: Common sense including common sense problems, puzzles, memorization skills, sayings, sports, entertainment, movies, dramas, actors, stock knowledge, bond knowledge, real estate knowledge, tax knowledge, and professional knowledge for self-development Step-by-step game scenarios for the material being tested.

2-5) Step-by-step energy resource game scenario: Step-by-step game scenario for materials related to energy resources including purchase, sale, futures, options, development, sale, and contract of energy and industrial resources.

2-6) Antique game scenario by stage: Stage-by-stage game scenario with materials related to antiques, including purchase, sale, appraisal, auction, and restoration of antiques and treasures.

2-7) Step-by-step tax game scenario: A step-by-step game scenario based on tax-related material including tax payment, tax classification, calculation, tax saving, tax evasion, inheritance, gift, and transfer (sales).

2-8) Step-by-step learning game scenario: Step-by-step game scenario with introduction and learning by field.

2-9) Step-by-step synthetic game scenario: step-by-step company game scenario, step-by-step real estate game scenario, step-by-step bond game scenario, step-by-step national finance game scenario, step-by-step common sense game scenario, step-by-step energy resource game scenario, step-by-step antique game scenario, step-by-step tax game scenario , and a synthetic scenario in which two or more step-by-step learning game scenarios are synthesized.

2-10) Other game scenarios: A game scenario created by another company or individual, or a game scenario created by itself or another company or individual as a game program.

On the other hand, the game operation server 300, when the player meets the set game event conditions during the game, exposes an advertisement at the player's current location point, and accumulates points for the advertisement exposure to the player. Points are paid to the player in return for ad exposure.

In addition, in the game operation server 300 operating and providing the marketing game, the advertiser (the subject of the marketing), the marketing providing form (means, content), the marketing method, the marketing providing purpose, the settlement method, the player paid payment, between the subject A description of establishing a relationship is as follows.

3-1) Marketing subject (advertiser): Individual, company, organization, country, region, union, educational institution, hospital, law, tax, entertainment, etc., to raise awareness, announce the time and place, or introduce a product Individuals and entities that wish to present, show, tell, inform, or provide to a large number of people.

3-2) Marketing provision format (content): i) Logo, symbol, picture, person, with sound image, without sound image, sound, voice, song, free gift, event product, product, event, Primary content such as events, tickets (travel, performances), gift certificates, coupons, and virtual currency. ii) All or part of the data of the game is transmitted through photos, sounds, music, songs, letters, pictures, videos, diagrams, banners, facilities, caricatures, data, numbers, charts, etc. Secondary content, such as secondary creations, secondary copyrights, secondary creative copyrights, secondary works, etc. that are exposed in whole or in part in other media.

3-3) Marketing method: i) Marketing with a game produced by ourselves, ii) Marketing with a game produced by consigning an external game production company, iii) Using a game of another company by contracting with an existing game company Marketing, iv) Marketing through existing games with free and paid contracts, v) Purchasing games from other companies or individuals, and marketing through the game.

3-4) Purpose of providing marketing: i) Raising awareness, ii) Introducing albums, singers, dramas, movies, products, festivals, events, performances, events, etc., iii) Introducing the advertiser’s location, business, performance, etc., iv) The Introduction of what advertisers want to inform the public.

3-5) Settlement method: Advertisement cost settlement considering the number of advertisement exposures, advertisement exposure time, number of clicks (touch, selection) of advertisement buttons, and advertisement exposure method

3-6) Player's paid payment: i) To purchase items to facilitate the game ii) For the player to inform other players of marketing-linked content (idol fans, singer fans, etc.), iii) proceed with the game In order to purchase the necessary virtual currency.

3-7) Establishing the relationship between players, advertisers, and game operating companies

i) The advertiser entrusts the advertising content to the game operating company, settles it, and pays the following month.

ii) Players can play games by using game programs (game apps) through internet networks, etc. with smartphones, PCs, laptops, etc., and acquire virtual currency to use or receive marketing game contents.

iii) The game operating company develops games, exposes advertisements to players, and acquires advertising revenue from advertisers.

iv) The game operating company has a web server (hardware) to protect players' personal information, stable exposure of advertisements, stable operation of the game system, preservation of virtual currency value, settlement of advertisements, and back up all records for a certain period of time , locker.

On the other hand, the game operation server 300 exposes advertisements at the current location point of the player when the player meets the set game event conditions during the marketing linked game. It may be a case where a primary condition of a game event in which the player is located is satisfied.

For example, when players and NPCs arrive at a specific location, stop, or start moving to another space, such as a face, line, button, zone, point, or point, the marketing-linked game content is executed.

Furthermore, satisfying the game event condition may be a case in which the game event secondary condition in which a player located at a specific point performs a preset action and effect action while the first game event condition is satisfied is satisfied.

For example, when players and NPCs grab a place, facility, building, object, object, prop, item, etc., when holding, throwing, touching, breaking, shooting, hitting, handing, etc. It is executed when an action effect action that satisfies the conditions for executing the marketing-linked game content, such as when receiving, putting down, putting in, taking out, and ringing, is executed.

In the end, when the player reaches the measurement point through game progress and performs a preset action effect, the marketing-linked game content is executed and exposed. Describe in detail.

It is assumed that the step-by-step stock game scenario, which is a kind of step-by-step company game scenario, consists of the first, second, and third steps of the game scenario as shown in FIG. 3 .

In the game screen of step 1 shown in FIG. 4 , the player moves on the board game screen through dice or problem solving and may be positioned at a specific point. When a certain point is located and an action-effective action is performed, such as picking up the marketing-linked game content placed at that point, it is possible to buy or sell the stock of the advertisement content, which is the marketing-linked game content placed at the corresponding point. Accordingly, the advertisement content of the corresponding point is naturally exposed to the player, and the player can learn the rules of buying and selling stocks. In order to play the next two stages, you need to make at least a certain amount of cash.

When the first-stage game shown in FIG. 4 is completed, the second-stage game screen shown in FIG. 5 is displayed, and three-stage marketing interlocking games such as receiving dividends and thieves by moving the player's location are performed.

When the second-stage game shown in FIG. 5 is completed, although not shown, the third-stage game screen is displayed, and the third-stage marketing interlocking game is performed through the movement of the player's position.

On the other hand, a marketing-linked game according to a game scenario is performed in the player terminal 200, and such a game scenario may be made in one of two ways. Hereinafter, it will be described in detail with reference to FIG. 6 .

6 is a diagram illustrating an example of assigning a score according to a ranking in order to identify an area of interest according to an embodiment of the present invention.

The game scenario determination method may have a player determination mode and an automatic determination mode.

The player determination mode is a mode in which a game scenario is selected by a player and a game having the selected game scenario is played. That is, a step-by-step company game scenario, a step-by-step real estate game scenario, a step-by-step bond game scenario, a step-by-step national finance game scenario, a step-by-step common sense game scenario, a step-by-step energy resource game scenario, a step-by-step antique game scenario, a step-by-step tax game scenario, and a step-by-step learning game scenario One of a step-by-step synthetic game scenario and a step-by-step synthetic game scenario, which are two or more synthetic scenarios, is selected from a player, and a marketing linked game having the selected game scenario is performed.

The automatic determination mode is to advance a game having a game scenario determined as any one determination mode among automatic determination modes in which any one game scenario is automatically advanced without a player's selection.

In the case of proceeding in the automatic determination mode, the player terminal 200 automatically advances a game having a game scenario related to the player's field of interest by identifying the player's field of interest.

In the above description, the player's field of interest may be identified in the following four ways.

A first method of identifying the player's field of interest is to identify the field of the portal site most viewed by the player during a set recent period as the player's field of interest. For example, if the player reads the real estate field on portal sites such as Naver the most for one week, the real estate field is determined as the player's interest area.

In the second method of determining the player's field of interest, the application field most installed in the player terminal 200 is identified as the player's field of interest. For example, when the most applications (apps) in the stock-related field are installed on the smartphone used by the player, the company field (stock field) is determined as the player's field of interest.

Also, in the third method of determining the player's interest area, an application field executed the most by the player during a set recent period is identified as the player's interest area. For example, when a player executes a real estate-related application the most for one week, the real estate field is determined as the player's interest area.

In addition, the fourth method of identifying the player's field of interest is to give the reading score in the order of the number of times the player has viewed the field viewed on the portal site during the set recent period, and install it in the order of the application field installed in the player terminal 200 The score is given, and the execution score is given in the order of the number of executions of the application field executed in the player terminal 200, and the field having the greatest score by adding up the reading score, the installation score, and the execution score is the player's interest identified as a field.

For example, as shown in FIG. 6 , a reading score is given according to the ranking of the number of fields viewed by the player on the portal site for one week, and installation scores are given according to the ranking of the application fields installed in the player terminal 200, After assigning execution scores according to the ranking of the application fields executed in the player terminal 200, the scores of each field are summed to determine the field having the highest score as the player's field of interest.

Accordingly, the field of interest can be most accurately identified by determining the field of interest to the player in consideration of the field viewing frequency ranking, application installation ranking, and application execution number ranking.

The embodiments in the description of the present invention described above are presented by selecting and presenting the most preferred examples to help those skilled in the art understand from among various possible examples, and the technical spirit of the present invention is not necessarily limited or limited only by this embodiment. , various changes and modifications and equivalent other embodiments are possible without departing from the technical spirit of the present invention.

100: wired and wireless communication network
200: player terminal
300: game operation server

Claims (10)

In the marketing-linked game system in which advertisements are made according to the progress of the game through the game screen,
A terminal used by a player, comprising: a player terminal in which a marketing-linked game in which advertisement exposure and points are accumulated according to player participation;
In accordance with the determined game scenario, a marketing-linked game is played so that the player's position is moved in the game. During a marketing-linked game, if the player meets the set game event conditions, an advertisement is exposed at the player's current location point, and an advertisement exposure point a game operation server that earns the player; and
a wired/wireless communication network providing wired or wireless communication between the player terminal and the game operating server;
A marketing interlocking game system that includes.
The method according to claim 1, Satisfying the game event condition comprises:
A marketing linked game system, characterized in that the primary condition of the game event in which the player is located at a specific point is satisfied as a result of location movement.
The method according to claim 2, which satisfies the game event condition,
Marketing linked game system, characterized in that when the game event primary condition is satisfied, the game event secondary condition in which a player located at a specific point performs a preset action is satisfied.
The method according to claim 1, The game scenario,
Stage-by-step company game scenarios involving stock purchases, sales, dividends, reductions, and company equity-related material including company incorporation;
Real estate-related game scenarios for each stage, including purchase, sale, rental, maintenance, interior design, and reconstruction of real estate;
Step-by-step bond game scenario of bond-related material, including purchase and sale of bonds, credit ratings, and interest rates;
Step-by-step national financial game scenarios of materials related to national finance, including buying and selling of exchange rates (currency), national credit ratings, disasters, wars, earthquakes, disasters, growth, moratoriums, and bankruptcies in the country;
Step-by-step common sense game scenario with common sense tests for self-development, including common sense problems, puzzles, memorization skills, sayings, sports, entertainment, movies, dramas, actors, stock knowledge, bond knowledge, real estate knowledge, tax knowledge, and professional knowledge;
Step-by-step energy resource game scenario of materials related to energy resources, including purchase, sale, futures, options, development, sale, and contract of energy and industrial resources;
Step-by-step antique game scenarios with materials related to antiques, including the purchase, sale, appraisal, auction, and restoration of antiques and treasures;
A step-by-step tax game scenario based on tax-related material, including payment of tax, tax classification, calculation, tax saving, tax evasion, inheritance, gift, and transfer (sale);
A step-by-step learning game scenario based on introduction and learning by field; and
The above step-by-step company game scenario, step-by-step real estate game scenario, step-by-step bond game scenario, step-by-step national finance game scenario, step-by-step common sense game scenario, step-by-step energy resource game scenario, step-by-step antique game scenario, step-by-step tax game scenario, and step-by-step learning game scenario are included. A step-by-step synthetic game scenario that is a synthetic scenario synthesized by more than one;
A marketing interlocking game system that includes.
The method according to claim 4, The player terminal,
The above step-by-step company game scenario, step-by-step real estate game scenario, step-by-step bond game scenario, step-by-step national finance game scenario, step-by-step common sense game scenario, step-by-step energy resource game scenario, step-by-step antique game scenario, step-by-step tax game scenario, and step-by-step learning game scenario are included. Among the step-by-step synthetic game scenarios and step-by-step synthetic game scenarios, which are synthetic scenarios synthesized by more than one,
A game scenario determined as any one of a player determination mode in which a game scenario is selected from a player and a game having the selected game scenario is progressed, and an automatic determination mode in which any one game scenario is automatically progressed without a player's selection A marketing interlocking game system, characterized in that the game progresses.
The method according to claim 5, When proceeding to the automatic determination mode,
The player terminal recognizes the player's field of interest and automatically advances a game having a game scenario related to the player's field of interest.
The method of claim 6, wherein identifying the player's area of interest comprises:
A marketing interlocking game system, characterized in that the field of the portal site viewed the most by the player during the set recent period is identified as the field of interest of the player.
The method of claim 6, wherein identifying the player's area of interest comprises:
A marketing interlocking game system, characterized in that the application field most installed in the player terminal is identified as the field of interest of the player.
The method of claim 6, wherein identifying the player's area of interest comprises:
A marketing interlocking game system, characterized in that the application field executed the most by the player during the set recent period is identified as the field of interest of the player.
The method of claim 6, wherein identifying the player's area of interest comprises:
During the set recent period, the field that the player has viewed on the portal site is given a reading score in the order of the number of readings, and the installation score is given according to the ranking of the application field installed in the player terminal, and the number of executions of the application field executed in the player terminal is given. Assigning execution points in order of ranking,
Marketing interlocking game system, characterized in that by summing the reading score, the installation score, and the execution score, the field having the highest score is identified as the player's field of interest.

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