KR20220010244A - Method, system and non-transitory computer-readable recording medium for providing golf-related contents - Google Patents

Abstract

According to one aspect of the present invention, a method for providing content related to golf, comprises: a step of determining golf-related content of a third user associated with a second user determined to have a similar swing to a first user as recommended content that can be provided to the first user with reference to swing similarity between users derived based on a shot image related to golf swing; and a step of determining that at least a portion of revenue generated as the recommended content is provided to the first user is provided to at least one of the second user and the third user.

Description

Method, system and non-transitory computer-readable recording medium for providing content about golf

The present invention relates to a method, a system, and a non-transitory computer-readable recording medium for providing golf-related content.

In recent years, as golf has become popular, techniques for analyzing a golfer's swing image and providing useful information to the golfer have been introduced.

As an example of the related art, a golf clinic system using an image processing technique disclosed in Korean Patent Application Laid-Open No. 2009-105031 and a technology related to its operating method can be cited as examples. According to this, the golf trainee's body and golf A plurality of markers attached to the club, a plurality of cameras that collect the swing motion of a golf learner as an image, a two-dimensional image collected from the plurality of cameras is reconstructed into a three-dimensional image, and spatial coordinates of the marker are extracted according to the movement Including an image analyzer that analyzes the angle value of the human body segment and data for each phase in real time and outputs the clinical result in a report format, and a database in which kinematic clinic information about swing motion is matched with member information and stored as digital data characterized in that

However, according to the techniques introduced so far, including the prior art as described above, a third user's golf content associated with a second user who has a similar golf swing to the first user is provided to the first user, and the content related to the content is provided to the first user. A technology that supports providing revenue to users (ie, a second user and a third user) has not been proposed.

An object of the present invention is to solve all of the problems of the prior art described above.

In addition, the present invention provides golf-related content of a third user associated with a second user whose swing is determined to be similar to that of the first user with reference to the swing similarity between users derived based on a photographed image of a golf swing. is determined as recommended content that can be provided to the first user, and at least a portion of revenue generated as the recommended content is provided to the first user is provided to at least one of the second user and the third user. Deciding to be given to one person serves another purpose.

Another object of the present invention is to support a golf lesson provider so that he or she can earn several times even by producing content related to a single golf lesson, while also providing a profit to a lesson target who has been provided with a golf lesson. do it with

A representative configuration of the present invention for achieving the above object is as follows.

According to an aspect of the present invention, with reference to the swing similarity between users derived based on the shot image related to the golf swing, the golf of the third user associated with the second user whose swing is determined to be similar to that of the first user is obtained. determining content related to the content as recommended content that can be provided to the first user, and at least a portion of revenue generated as the recommended content is provided to the first user is provided to at least one of the second user and the third user. A method is provided comprising determining to be provided to a person.

According to another aspect of the present invention, with reference to the swing similarity between users derived based on the shot image related to the golf swing, the golf swing of the third user associated with the second user determined to be similar to the first user's golf A recommended content management unit that determines content related to the content as recommended content that can be provided to the first user, and at least a portion of revenue generated when the recommended content is provided to the first user is provided to the second user and the third user There is provided a system comprising a beneficiary determiner that determines to be provided to at least one of the

In addition to this, another method for implementing the present invention, another system, and a non-transitory computer-readable recording medium for recording a computer program for executing the method are further provided.

According to the present invention, with reference to the swing similarity between users derived based on the shot image related to the golf swing, the golf-related content of the third user associated with the second user determined to have a similar swing to the first user is provided. It is determined as recommended content that can be provided to the first user, and at least a portion of the revenue generated as the recommended content is provided to the first user is provided to at least one of the second user and the third user. You can decide to provide it to people.

In addition, according to the present invention, it is possible to support the golf lesson provider to obtain profit several times even by producing content related to one golf lesson, while also supporting the lesson target who has been provided with the golf lesson to obtain revenue. .

1 is a diagram showing a schematic configuration of an overall system for providing golf-related content according to an embodiment of the present invention.
2 is a diagram illustrating in detail the internal configuration of a golf content providing system according to an embodiment of the present invention.
3A is a diagram exemplarily illustrating a process in which a general convolution is performed according to an embodiment of the present invention.
3B is a diagram exemplarily illustrating a process in which depthwise convolution and pointwise convolution are performed according to an embodiment of the present invention.
4 is a diagram exemplarily illustrating a process of determining recommended content according to an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS [0012] DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS [0010] DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS [0010] Reference is made to the accompanying drawings, which show by way of illustration specific embodiments in which the present invention may be practiced. These embodiments are described in sufficient detail to enable those skilled in the art to practice the present invention. It should be understood that the various embodiments of the present invention are different but need not be mutually exclusive. For example, certain shapes, structures, and characteristics described herein may be implemented with changes from one embodiment to another without departing from the spirit and scope of the present invention. In addition, it should be understood that the location or arrangement of individual components within each embodiment may be changed without departing from the spirit and scope of the present invention. Accordingly, the following detailed description is not to be taken in a limiting sense, and the scope of the present invention should be taken as encompassing the scope of the claims and all equivalents thereto. In the drawings, like reference numerals refer to the same or similar elements throughout the various aspects.

Hereinafter, various preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings in order to enable those of ordinary skill in the art to easily practice the present invention.

In this specification, the golf swing should be understood as the broadest concept including all the motions for moving the golf club. For example, a golf swing according to an embodiment of the present invention may include a full swing, a half swing, a chip shot, a lob shot, putting, and the like.

In addition, although the description is focused on golf in this specification, it is apparent to those skilled in the art that the present invention can be utilized even when content is provided with respect to motions performed in sports other than golf. For example, it may be utilized when providing related content based on information about a baseball swing, or information about a fitness or yoga posture.

In addition, in this specification, although the description is focused on detecting the joint in the photographed image related to the user's golf swing to help understanding, it is not limited to the joint, and even when detecting other body parts other than the joint It should be understood that the invention may be utilized.

Whole system configuration

1 is a diagram showing a schematic configuration of an entire system for providing golf-related content according to an embodiment of the present invention.

As shown in FIG. 1 , the entire system according to an embodiment of the present invention may include a communication network 100 , a golf content providing system 200 , and a device 300 .

First, the communication network 100 according to an embodiment of the present invention may be configured regardless of communication aspects such as wired communication or wireless communication, and includes a local area network (LAN), a metropolitan area network (MAN) ), a wide area network (WAN), and the like, may be configured as various communication networks. Preferably, the communication network 100 as used herein may be a well-known Internet or World Wide Web (WWW). However, the communication network 100 is not necessarily limited thereto, and may include a known wired/wireless data communication network, a known telephone network, or a known wired/wireless television communication network in at least a part thereof.

For example, the communication network 100 is a wireless data communication network, such as Wi-Fi communication, Wi-Fi Direct communication, Long Term Evolution (LTE) communication, 5G communication, Bluetooth communication (Low Energy Bluetooth (BLE)) (including Bluetooth Low Energy) communication), infrared communication, ultrasonic communication, and the like, may be implemented in at least a part thereof. As another example, the communication network 100 may be an optical communication network that implements at least a part of a conventional communication method such as LiFi (Light Fidelity).

Next, the golf content providing system 200 according to an embodiment of the present invention refers to a swing similarity between users derived based on a shot image related to a golf swing, and refers to a first user whose swing is similar to that of the first user. 2 Determine the third user's golf-related content associated with the user as the recommended content that can be provided to the first user, and at least a portion of the revenue generated as the recommended content is provided to the first user A function of determining to be provided to at least one of the second user and the third user may be performed.

The configuration and function of the golf content providing system 200 according to the present invention will be described in detail through the following detailed description.

Next, the device 300 according to an embodiment of the present invention is a digital device including a function to communicate after accessing the golf content providing system 200, a smartphone, a tablet, a smart watch, a smart band, Any digital device equipped with a memory means such as smart glasses, desktop computer, notebook computer, workstation, PDA, web pad, mobile phone, etc. and equipped with a microprocessor to have computing power is adopted as the device 300 according to the present invention. can be

In particular, the device 300 may include an application (not shown) that supports a user to receive a service such as providing golf-related content from the golf content providing system 200 . Such an application may be downloaded from the golf content providing system 200 or an external application distribution server (not shown). On the other hand, the characteristics of these applications may be generally similar to the recommended content management unit 210 , the beneficiary determiner 220 , the communication unit 230 , and the control unit 240 of the golf content providing system 200 to be described later. Here, at least a part of the application may be replaced with a hardware device or a firmware device capable of performing substantially the same or equivalent function as the application, if necessary.

Configuration of golf content providing system

Hereinafter, the internal configuration of the golf content providing system 200 that performs an important function for the implementation of the present invention and the function of each component will be described.

2 is a diagram illustrating in detail the internal configuration of the golf content providing system 200 according to an embodiment of the present invention.

As shown in FIG. 2 , the golf content providing system 200 according to an embodiment of the present invention includes a recommended content management unit 210 , a beneficiary determiner 220 , a communication unit 230 , and a control unit 240 . can be configured. According to an embodiment of the present invention, the recommended content management unit 210 , the beneficiary determiner 220 , the communication unit 230 and the control unit 240 are at least some of which program communicates with an external system (not shown). It can be a module. Such a program module may be included in the golf content providing system 200 in the form of an operating system, an application program module, or other program modules, and may be physically stored in various known storage devices. Also, such a program module may be stored in a remote storage device capable of communicating with the golf content providing system 200 . Meanwhile, such a program module includes, but is not limited to, routines, subroutines, programs, objects, components, data structures, etc. that perform specific tasks or execute specific abstract data types according to the present invention.

On the other hand, although described as above with respect to the golf content providing system 200, this description is exemplary, and at least some of the components or functions of the golf content providing system 200 are necessary according to the device 300 or the server (not It will be apparent to those skilled in the art that it may be implemented within an external system (not shown) or implemented within an external system (not shown).

First, the recommended content management unit 210 according to an embodiment of the present invention may perform a function of deriving a swing similarity between users based on a shot image related to a golf swing.

Specifically, the recommended content management unit 210 according to an embodiment of the present invention records a shot image related to a golf swing of a first user and a shot image related to a golf swing of at least one other user other than the first user. By comparing with each other, it is possible to derive the swing similarity between the above first user and another user. Here, the above first user may mean a user who wants to be provided with the recommended content according to an embodiment of the present invention. And, the first user's golf swing shot image above may be provided by the device 300, or the image taken by another device (not shown) may be provided through the device 300, The above photograph of another user's golf swing may be provided in the same manner as above and stored in a server (not shown).

More specifically, the recommended content management unit 210 according to an embodiment of the present invention uses an artificial intelligence-based detection model to relate to the first user's golf swing and the above other user's golf swing. At least one body part of the first user and the other user may be detected from the captured image, respectively. In addition, the recommended content management unit 210 according to an embodiment of the present invention compares at least one body part of the first user and the other user detected as above with each other, so that between the first user and the other user of swing similarity can be derived. Meanwhile, the at least one body part of the other user may be information previously detected before detecting the at least one body part of the first user and stored in a server (not shown).

For example, according to an embodiment of the present invention, the at least one body part of the user detected above may mean the user's joint, the type of at least one joint of the user, and at least one of the user of the joint position, the distance between at least one joint of the user and at least one other joint of the user, and the angle formed between the at least one joint of the user and at least one other joint of the user, etc. can

Continuing, for example, at least one joint of the user detected according to an embodiment of the present invention is detected by reconstructing a photographed image related to the user's golf swing into a heat map image in an artificial intelligence-based detection model. it may be That is, for each at least one joint of the user, at least one heat map map image for the joint may be generated, and the recommended content management unit 210 according to an embodiment of the present invention, Each joint may be detected from at least one generated heat map image (eg, a position of the brightest value in each heat map image is detected as a position of the corresponding joint).

Furthermore, the recommended content management unit 210 according to an embodiment of the present invention may be configured to provide the information of the first user and the other user estimated with reference to at least one body part of the first user and the other user detected as above. By comparing the golf swing information with each other, the swing similarity between the above first user and another user may be derived. Here, information about a golf swing according to an embodiment of the present invention may include information about a user's swing speed, swing tempo, swing plane, cocking, swing posture, and the like. However, the information on the golf swing according to an embodiment of the present invention is not limited to those listed above, and may be variously changed within the scope that can achieve the object of the present invention.

In addition, the recommended content management unit 210 according to an embodiment of the present invention, using an artificial intelligence-based detection model, the above first user's golf swing shot image and the above other user's golf swing shot image It is also possible to derive the swing similarity between the first user and other users by referring to the information about the golf clubs derived from each. Here, the information on the golf clubs above may be estimated with reference to at least one body part of the first user and other users detected as above, and the position of the golf club, the angle between the part of the user's body and the golf club It may include, but is not limited to.

On the other hand, the artificial intelligence-based detection model according to an embodiment of the present invention includes a convolutional neural network (CNN) model, a recurrent neural network (RNN) model, a deep belief network (DBN) model, or artificial intelligence-based detection in which the above models are combined. models may be included. However, the artificial intelligence-based detection model according to an embodiment of the present invention is not limited to those listed above, and may be variously changed within a range that can achieve the object of the present invention.

And, the AI-based detection model according to an embodiment of the present invention may be a lightweight model using depthwise convolution and pointwise convolution.

In addition, the AI-based detection model according to an embodiment of the present invention may be a lightweight model using a lightweight algorithm such as pruning, weight quantization, and residual learning.

Specifically, an environment in which only limited computing resources are provided, such as mobile devices, because artificial intelligence-based detection models commonly used in object recognition technology require high-level computing resource consumption for high-level recognition performance. often difficult to use. Therefore, according to an embodiment of the present invention, an artificial intelligence-based detection model is lightweighted using depthwise convolution and pointwise convolution, and the lightweight artificial intelligence-based detection model is mobile By using the device in the device, at least one body part of the user may be detected from a photographed image of the user's golf swing.

Here, depthwise convolution according to an embodiment of the present invention refers to an input layer in performing convolution in an artificial intelligence-based detection model according to an embodiment of the present invention. It may refer to a convolution process in which a kernel is applied to each depth (ie, a channel of an input layer). Meanwhile, since the method of calculating by applying the kernel itself is the same as that of general convolution, a detailed description thereof will be omitted.

And, the pointwise convolution according to an embodiment of the present invention refers to 1 x for each point of an input layer in performing convolution in the AI-based detection model according to an embodiment of the present invention. It may refer to a convolution process in which a kernel having a size of 1 x M (ie, a kernel having a width of 1, a height of 1, and a depth of M) is applied.

3A is a diagram exemplarily illustrating a process in which a general convolution is performed according to an embodiment of the present invention.

3B is a diagram exemplarily illustrating a process in which depthwise convolution and pointwise convolution are performed according to an embodiment of the present invention.

Referring to (a) of FIG. 3 , according to an embodiment of the present invention, the width, height, and depth of the input layer 211 are F, F, and N, respectively, and the width, height, and height of each kernel 212, It may be assumed that the depths are K, K, and N, respectively, and the width, height, and depth of the output layer 213 are F, F, and M, respectively. In addition, it is assumed here that there is no change in the width and height of the input layer 211 and the output layer 213 by setting padding and stride of appropriate size. In this case, in general convolution, the kernel 212 is applied to the input layer 211 to configure one depth of the output layer 213 (ie, F x F x K x K x N operations). Since this operation is performed for the M kernels 212, a total of F x F x K x K x N x M operations are performed.

Referring to FIG. 3B , according to an embodiment of the present invention, the width, height, and depth of the input layer 221 are F, F, and N, respectively, and each kernel 222 in the convolution for each depth. ), the width, height, and depth are K, K, and 1, respectively, the width, height, and depth of each kernel 224 in the point-by-point convolution are 1, 1, and N, respectively, and the width of the output layer 225 , height, and depth may be assumed to be F, F, and M, respectively. In this case, the kernel 222 is applied to each depth of the input layer 221 to configure each depth of the intermediate layer 223 (ie, F x F x K x K x 1 x N times). Then, the kernel 224 is applied to the intermediate layer 223 for each point to configure one depth of the output layer 225 (that is, F x F x 1 x 1 x N operations), Since this operation is performed for the M kernels 224, a total of F x F x 1 x 1 x N x M operations are performed in the point-by-point convolution. Therefore, if the calculation of the convolution by depth and the convolution by point according to an embodiment of the present invention are summed, the total (F x F x K x K x 1 x N) + (F x F x 1 x 1 x N x M ), the amount of computation is reduced compared to general convolution. On the other hand, the algorithm for weight reduction according to an embodiment of the present invention is not necessarily limited to the above algorithm (convolution by depth or point), and the order or number of times of application of each of the above algorithms may also be variously changed. .

On the other hand, the recommended content management unit 210 according to an embodiment of the present invention, referring to the degree of swing similarity between the first user and other users derived as above, and the second user determined that the swing is similar to the first user and A function of determining a related third user's golf-related content as recommended content that can be provided to the first user may be performed.

Specifically, according to an embodiment of the present invention, the second user may mean at least one user other than the first user whose swing similarity with the first user is at least a predetermined level. In addition, the third user may mean a user who has provided golf-related content related to the shot image of the second user's golf swing.

Then, the recommended content management unit 210 according to an embodiment of the present invention, the first user's golf swing shot image and at least one other user other than the first user's shot image about the golf swing By comparing with each other, it is possible to determine a second user whose swing similarity with the first user is determined to be greater than or equal to a predetermined level among the above other users. In addition, the recommended content management unit 210 according to an embodiment of the present invention is to be provided to the first user with the third user's golf content related to the shot image about the second user's golf swing. It can be determined as recommended content that can be used.

Here, according to an embodiment of the present invention, the above recommended contents may refer to contents related to the golf lesson of the third user performed with respect to the golf swing of the second user. That is, according to an embodiment of the present invention, the second user may be a user who received a golf lesson from a third user based on a photographed image of his/her golf swing. And, according to an embodiment of the present invention, the first user recommends content related to the golf of the third user that is related to the shot image related to the golf swing of another user (ie, the second user) having a similar swing to the user's own. can be provided as Through this, the first user can be provided with content related to a golf lesson performed with respect to another user's swing having a similar problem to his or her swing. On the other hand, the above golf lesson-related content may include a golf lesson image, but is not limited thereto, and should be understood to include all content produced in various formats.

In addition, the captured image of the second user's golf swing and the content related to the third user's golf lesson performed with respect to the image may be related to each other. For example, according to an embodiment of the present invention, the content related to the third user's golf lesson performed with respect to the captured image of the second user's golf swing and the image is grouped into one group, and the server (not shown) ) may be stored in

On the other hand, according to an embodiment of the present invention, the content related to the third user's golf associated with the second user, which may be provided as recommended content to the shot image of the second user's golf swing and the first user, is It may be disclosed to the above first user.

For example, according to an embodiment of the present invention, the shot image related to the second user's golf swing and the above recommended content are only available when both the second user and the third user agree. 1 Can be disclosed to users. And, the recommended content management unit 210 according to an embodiment of the present invention determines the recommended content that can be provided to the first user limited to the published content, so that the second user does not want the second user to disclose it. It is possible to prevent the first user from being exposed to the shot image of the golf swing of the third user and/or the third user's golf content that the third user does not want to be disclosed.

On the other hand, according to an embodiment of the present invention, in deriving the swing similarity between the first user and another user, a photographed image (which can be grouped with the image) about the golf swing of another user disclosed to the first user. Although only the third user's golf-related content) may be the target for deriving the swing similarity, after deriving the swing similarity between the first user and the other user, the golf swing to a user whose swing similarity is higher than a predetermined level among them. It may also be possible to decide whether or not to publish a filmed video about the . In this case, the third user may decide whether to publish the golf-related content that can be grouped with the image.

However, the method or timing of disclosure according to an embodiment of the present invention is not limited to that described above, and may be variously changed within the scope that can achieve the object of the present invention.

Next, the beneficiary determiner 220 according to an embodiment of the present invention, the revenue generated as the recommended content determined by the recommended content management unit 210 according to an embodiment of the present invention is provided to the first user A function of determining that at least a portion of the information is provided to at least one of the second user and the third user may be performed.

Specifically, when the third user's golf-related content is determined as recommended content that can be provided to the first user by the recommended content management unit 210 according to an embodiment of the present invention, the first user In order to be provided with at least one specific content among the recommended contents, a payment may be made using a known payment method or an advertisement related to the above specific content may be encountered, thereby generating revenue. And, the beneficiary determiner 220 according to an embodiment of the present invention may determine that at least a portion of the revenue generated as above is provided to at least one of the second user and the third user associated with the above specific content. have.

4 is a diagram exemplarily illustrating a process of determining recommended content according to an embodiment of the present invention.

For example, referring to FIG. 4 , the recommended content management unit 210 according to an embodiment of the present invention includes a shot image 310 of a golf swing of a first user and a golf swing of a user other than the first user. Swing similarity between users may be derived based on the captured image of .

Continuing, for example, the recommended content management unit 210 according to an embodiment of the present invention takes a picture of a golf swing of a second user determined to have a similar swing to that of the first user with reference to the derived swing similarity. Images 321 to 324 may be determined. And, the recommended content management unit 210 according to an embodiment of the present invention, the third user's golf-related content ( 331 to 334) may be determined as recommended content.

Continuing, for example, a first user is provided with a shot image 321 about a golf swing of a second user having the highest swing similarity among recommended contents and a third user's golf-related content 331 associated therewith. We can assume a situation in which revenue has been generated by making payments for this purpose. In this case, the beneficiary determiner 220 according to an embodiment of the present invention may determine to provide at least a portion of the above revenue to at least one of the second user and the third user.

Next, the communication unit 230 according to an embodiment of the present invention may perform a function of enabling data transmission/reception to/from the recommended content management unit 210 and the beneficiary determiner 220 .

Finally, the control unit 240 according to an embodiment of the present invention may perform a function of controlling the flow of data between the recommended content management unit 210 , the beneficiary determiner 220 , and the communication unit 230 . That is, the controller 240 according to the present invention controls the data flow to/from the outside of the golf content providing system 200 or the data flow between each component of the golf content providing system 200 , so that the recommended content management unit 210 ), the beneficiary determiner 220 and the communication unit 230 may be controlled to perform their own functions, respectively.

The embodiments according to the present invention described above may be implemented in the form of program instructions that can be executed through various computer components and recorded in a computer-readable recording medium. The computer-readable recording medium may include program instructions, data files, data structures, etc. alone or in combination. The program instructions recorded on the computer-readable recording medium may be specially designed and configured for the present invention or may be known and used by those skilled in the computer software field. Examples of the computer-readable recording medium include hard disks, magnetic media such as floppy disks and magnetic tapes, optical recording media such as CD-ROMs and DVDs, and magneto-optical media such as floppy disks. medium), and hardware devices specially configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine language codes such as those generated by a compiler, but also high-level language codes that can be executed by a computer using an interpreter or the like. A hardware device may be converted into one or more software modules to perform processing in accordance with the present invention, and vice versa.

In the above, the present invention has been described with reference to specific matters such as specific components and limited embodiments and drawings, but these are provided to help a more general understanding of the present invention, and the present invention is not limited to the above embodiments, and the present invention is not limited to the above embodiments. Those of ordinary skill in the art to which the invention pertains can make various modifications and changes from these descriptions.

Therefore, the spirit of the present invention should not be limited to the above-described embodiments, and the scope of the spirit of the present invention is not limited to the scope of the scope of the present invention. will be said to belong to

100: communication network
200: golf content providing system
210: recommended content management unit
220: beneficiary decision unit
230: communication department
240: control unit
300: device

Claims (11)

A method for providing content related to golf, comprising:
With reference to the swing similarity between users derived based on the shot image related to the golf swing, the first user is provided with golf-related content of a third user associated with a second user determined to have a similar swing to the first user. determining as recommended content that may be provided; and
determining that at least a portion of revenue generated as the recommended content is provided to the first user is provided to at least one of the second user and the third user
Way. According to claim 1,
The swing similarity is derived by referring to at least one body part of the two or more users, each detected in a shot image related to the golf swing of the two or more users using an artificial intelligence-based detection model.
Way. According to claim 1,
The recommended content is content related to a golf lesson of the third user performed with respect to the golf swing of the second user.
Way. According to claim 1,
The shot image and the recommended content related to the golf swing of the second user are disclosed to the first user
Way. 5. The method of claim 4,
The shot image of the second user's golf swing and the recommended content are disclosed to the first user only when there is consent of the second user and the third user.
Way. A non-transitory computer-readable recording medium storing a computer program for executing the method according to claim 1 . As a system for providing content related to golf,
With reference to the swing similarity between users derived based on the shot image related to the golf swing, the first user is provided with golf-related content of a third user associated with a second user determined to have a similar swing to the first user. A recommended content management unit that determines as recommended content that can be provided, and
and a beneficiary determining unit configured to determine that at least a portion of revenue generated as the recommended content is provided to the first user is provided to at least one of the second user and the third user
system. 8. The method of claim 7,
The recommended content management unit derives the swing similarity by referring to at least one body part of the two or more users, each detected in the shot image related to the golf swing of the two or more users, using an artificial intelligence-based detection model
system. 8. The method of claim 7,
The recommended content is content related to a golf lesson of the third user performed with respect to the golf swing of the second user.
system. 8. The method of claim 7,
The shot image and the recommended content related to the golf swing of the second user are disclosed to the first user
system. 11. The method of claim 10,
The shot image of the second user's golf swing and the recommended content are disclosed to the first user only when there is consent of the second user and the third user.
system.

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