KR20210143617A - Auto bidding method and system - Google Patents

Abstract

According to an embodiment of the present invention, provided is an automatic bidding method in an online auction process, which includes the steps of: by an auction service providing server, receiving desired bid information including a desired bid price range and a desired number of bids from a user terminal; and performing automatic bidding according to the received information in consideration of the remaining time until the auction close or the highest bid by another user in the auction process.

Description

Automatic bidding method and system {AUTO BIDDING METHOD AND SYSTEM}

The present invention relates to a method and system for automatic bidding, and more particularly, to a method and system for systematically performing automatic bidding when only desired bidding information is input in advance.

Recently, with the development of mobile communication technology, an Internet penny auction service that implements an offline auction system online is in the spotlight.

In a general offline auction system, a seller or a producer registers an item to be sold, and a buyer or a consumer directly participates in the auction house.

However, in the online small auction service, the operator who operates the open market selects items with a high sales ranking or is of high interest to general consumers, registers product information on the auction site, and allows members participating in the auction to participate in the auction. Allows you to bid on items to be auctioned.

The bid price may be set to an amount directly input by auction participants, or may be automatically increased by a unit amount whenever a bidding menu is selected.

In general, in such a small auction system, the average successful bid price is formed at 10-30% of the market price of the product. The successful bidder can benefit from being able to purchase the necessary items at a low price, and the auction participants can feel an interest like a game.

However, a fatal disadvantage of such an online small-value auction system is that the auction participants must constantly watch the auction process, and at the close of each auction, they must check whether or not they have been selected as a successful bidder. In addition, in small auctions, bids tend to flow when the deadline is approaching, so there are many cases where the server is overloaded. There are bound to be problems that can't be achieved.

It is an object of the present invention to solve the problems of the prior art described above.

SUMMARY OF THE INVENTION An object of the present invention is to provide a service for automatically performing a bid when a bidder sets bid request information.

Another object of the present invention is to prevent a server overload in a small amount auction service due to crowds of bidders nearing the auction closing time.

Objects of the present invention are not limited to the objects mentioned above, and other objects not mentioned will be clearly understood from the description below.

According to an embodiment of the present invention for achieving the above object, there is provided a method for an auction service providing server to perform automatic bidding in an online auction process, the method comprising: receiving a desired bid variable from a user terminal; and performing automatic bidding according to the received desired bidding parameters in the auction process.

The desired bid variable includes at least one of a desired bid price range and a desired number of bids, and in the automatic bidding performing step, when a plurality of bids for the same price occur, the desired number of bids is set to be high, or The method may include giving priority to a bid by a user having the largest number of remaining bids.

The automatic bidding may include reducing an increase in the bid amount for each bidding as the number of occurrences of bidding increases at the same price or within the same range.

The desired bid variable includes at least one of a desired bid price range and a desired number of bids, and in the automatic bidding performing step, as the auction closing time approaches, the upper limit of the desired bid price range and the current bid highest price by other users The smaller the difference between , the higher the probability that automatic bidding may be performed.

According to another embodiment of the present invention, a bid information receiving unit for receiving a desired bid variable from the user terminal; and an automatic bidding performing unit that performs automatic bidding according to the received desired bidding parameters in the auction process.

According to an embodiment of the present invention, since bidding is automatically performed according to conditions set by the user, the user can participate in the online auction without spending much time, and the auction participation rate of general users can also be improved.

Further, according to the embodiment of the present invention, it is possible to prevent server overload in the online small price auction.

1 is a diagram schematically showing the configuration of a system for performing automatic bidding in an auction process according to an embodiment of the present invention.
2 is a block diagram showing the configuration of an auction service providing server according to an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS [0010] DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS [0010] DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS [0023] Reference is made to the accompanying drawings, which show by way of illustration specific embodiments in which the present invention may be practiced. These embodiments are described in sufficient detail to enable those skilled in the art to practice the present invention. It should be understood that the various embodiments of the present invention are different but need not be mutually exclusive. For example, certain shapes, structures, and characteristics described herein with respect to one embodiment may be embodied in other embodiments without departing from the spirit and scope of the invention. In addition, it should be understood that the location or arrangement of individual components within each disclosed embodiment may be changed without departing from the spirit and scope of the present invention. Accordingly, the detailed description set forth below is not intended to be taken in a limiting sense, and the scope of the invention, if properly described, is limited only by the appended claims, along with all scope equivalents to those claimed. Like reference numerals in the drawings refer to the same or similar functions throughout the various aspects.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings in order to enable those of ordinary skill in the art to easily practice the present invention.

1 is a diagram schematically showing the configuration of a system for performing automatic bidding in an auction process according to an embodiment of the present invention.

Referring to FIG. 1 , a system according to an embodiment of the present invention may include a plurality of user terminals 100 , an auction service providing server 200 , and a seller terminal 300 .

The plurality of user terminals 100 , the auction service providing server 200 , and the seller terminal 300 include a communication network, for example, a mobile communication network, a local area network (LAN), and a metropolitan area network (MAN). , a wide area network (WAN), the World Wide Web (WWW), and a wireless communication network (WiFi: Wireless Fidelity) can communicate with each other.

A plurality of user terminals 100 are equipped with a calculation function, and may be implemented in any form as long as it is a device capable of communicating with the outside. For example, it may be implemented as a smartphone, a tablet PC, a desktop, a laptop notebook, a PDA, etc., but is not limited thereto.

A plurality of users may participate in the article auction service by accessing the auction service providing server 200 through each user terminal 100 . Each user may register as a member to participate in the item auction service, and may set identification information (ID, password, etc.).

In addition, the plurality of user terminals 100 receive the service provided by the auction service providing server 200 according to the embodiment of the present invention, and provide the user's bid right purchase request information, payment information, bid information, etc. to the auction service. An application for transmission to the providing server 200 may be installed.

Such an application may be downloaded from the auction service providing server 200 or another app store server (not shown) and installed in the user terminal 100 .

The user terminal 100 according to an embodiment of the present invention transmits a desired bid variable as bidding request information for an auction targeting a specific item to the auction service providing server 200 . The desired bid variable may include at least one of desired bid price range information and bid number information for the corresponding product.

The auction service providing server 200 according to an embodiment of the present invention uploads the auction target item information transmitted from the seller terminal 300 to the auction service providing site or application, and provides an auction service therefor. The item to be auctioned may be a specific item for which an auction request has been received from the seller terminal 300 , or a predetermined condition (eg, the number of purchases or the degree of interest) among products received from the seller terminal 300 and sold in an open market high items) may be specified.

The auction service providing server 200 according to an embodiment automatically bids for a specific auction based on the bid request information transmitted from the user terminal 100 . This will be described in detail later.

The seller terminal 300 according to an embodiment performs a function of transmitting information on an auction target item to the auction service providing server 200 . In this process, information about the seller may also be transmitted. The seller terminal 300 may specify an item to be sold by auction from the seller's point of view, and may transmit information on the item to the auction service providing server 200 , or an open market operated by the auction service providing server 200 . You may also provide information on the product for the purpose of being registered with

2 is a diagram illustrating in detail the configuration of an auction service providing server according to an embodiment of the present invention.

Referring to FIG. 2 , the auction service providing server 200 according to an embodiment includes an article information providing unit 210 , a bid information receiving unit 220 , an auction process managing unit 230 , and an automatic bidding performing unit 240 . can be configured.

The article information providing unit 210 , the bidding information receiving unit 220 , the auction process managing unit 230 , and the automatic bidding performing unit 240 may be program modules or hardware capable of communicating with an external device. Such program modules or hardware may be included in the auction service providing server 200 or other devices capable of communicating therewith in the form of an operating system, application program modules, and other program modules, and may be physically stored in various known storage devices. can Meanwhile, these program modules or hardware include, but are not limited to, routines, subroutines, programs, objects, components, data structures, etc. that perform specific tasks to be described later or execute specific abstract data types according to the present invention.

The article information providing unit 210 performs a function of providing information on a target article to be sold through the auction service according to an embodiment of the present invention. Users who want to use the auction service may access the auction service providing server 200 through each user terminal 100 and request information on items to be auctioned, and the item information providing unit 210 responds to the request. In this way, information on items to be auctioned may be provided to the plurality of user terminals 100 .

The bidding information receiving unit 220 receives information on whether automatic bidding is desired and desired bidding information from the plurality of user terminals 100 . Users may transmit to the auction service providing server 200 their intention to use the “automatic bidding” service according to the embodiment of the present invention through the user terminal 100 .

In addition, when users wish to use the “automatic bidding” service, they can transmit desired bidding information together.

The desired bid information may include information on a desired bid item or a desired bid auction, and may also include desired bid price range information and desired bid number information.

The desired bid price range information may be in the form of information on a ratio (eg, 10 to 30%) of the list price of the item to be auctioned or in the form of absolute value information.

The desired number of bids information may be the number of bids in a corresponding auction or information on the number of bids for each price range.

For example, the desired bid price range information is 3,000 to 5,000 won, and the desired bid number information may be in the form of five times from 3,000 to 3,999 won and three times from 4,000 to 5,000 won, and this information is provided by the user in the user terminal. Information directly input through the interface transmitted to (100).

The auction process management unit 230 performs a function of overall management of the auction process from the start of the auction to the end of the auction for the item to be auctioned.

The lowest bid price may be collectively set to a specific amount (eg, 100 won), or may be set to X% of the list price of the item to be auctioned.

When the auction starts, a bid request is manually transmitted from the plurality of user terminals 100 or an automatic bid, which will be described later, is performed. At the time of bidding, a desired bid amount may be input as well, and the bid amount is set in units of each bid. It may be automatically increased by an amount (eg, 10 won).

When a preset auction deadline is reached or a preset condition is met, the auction is closed and a successful bidder is selected. In general, the successful bidder is determined as the user who bids with the highest amount during the auction period. When each auction ends, information of users who participated in the auction as bidders and information of users selected as successful bidders in the auction may be stored in a database (not shown).

The automatic bidding performing unit 240 performs a function of automatically performing each user's bidding for a specific auction based on the desired bidding information for each user received by the bidding government receiving unit 220 .

Basically, the automatic bidding performing unit 240 may perform automatic bidding only within the range of the desired bid amount set by the user.

In addition, as the current highest bid amount in the auction approaches the upper limit of the range of the desired bid amount set by the user, the bidding may be frequently performed within the number of desired bids set by the user.

For example, whenever the bid required score calculated according to the following equation exceeds the threshold value, the automatic bidding may be performed by increasing the unit price from the current highest bid price.

[Equation 1]

In the above equation, A is a value that varies depending on whether the current highest bid price exceeds the desired bid amount range set by the user, and represents 0 if it exceeds, and 1 if it does not exceed. That is, if the current highest bid by another user's bid exceeds the desired bid amount range set by the user, automatic bidding is not performed.

B is a value that varies depending on whether the number of desired bids set by the user remains. That is, if the number of desired bids of the user does not remain, automatic bidding is not performed.

T _R represents the remaining time until the auction closes. That is, as the auction closing time approaches, the bid required score (Z) increases, and the possibility of performing automatic bidding increases. If another user currently bids at the highest price and the bid is within the user's desired bid price range, and the auction closing time approaches, an automatic bid is performed at an amount higher than the highest price by a unit amount.

P _U is the upper limit of the desired bid price range, and P ₀ is the current highest bid price by another user. That is, when the current highest bid by another user approaches the upper limit of the desired bid price range set by the user, the bid required score Z increases, and the possibility of performing automatic bidding increases.

Even when the user sets the desired number of bids for each price range, the above description may be applied as it is.

Since automatic bidding is performed based on the required bid score calculated according to the above equation, when the current highest bid amount is close to the lower limit of the desired bid price range, the automatic bid probability is lowered, and the The phenomenon of meaningless rise can be prevented.

In addition, if the auction deadline is approaching, an automatic bid is performed at an amount higher than the highest price by a unit amount.

Meanwhile, during the auction process, bidding may occur simultaneously with a plurality of user accounts for the same price.

In this case, a user having a greater number of desired bids set as automatic bidding information among a plurality of users or a user having the largest number of remaining bids among the desired number of bids may be set to have priority. This is because the higher the number of bids, the greater the probability of winning the bid.

In addition, when the number of occurrences of bids at the same price or a price range within a certain range is greater than or equal to a threshold, the bid price increase for each bid may be lowered and set. That is, as the number of occurrences of bids at the same price or the same range of prices increases, the increase in the bid amount for each bid may be reduced. Accordingly, server overload that may occur due to overheating of bidding may be prevented.

According to an embodiment of the present invention, a more reasonable automatic bidding is possible compared to the case where the user grasps the auction progress and manually performs the bidding.

In addition, the user does not have to suffer the inconvenience of checking the auction progress in real time, and accordingly, the auction participation rate can be increased.

The above description of the present invention is for illustration, and those of ordinary skill in the art to which the present invention pertains can understand that it can be easily modified into other specific forms without changing the technical spirit or essential features of the present invention. will be. Therefore, it should be understood that the embodiments described above are illustrative in all respects and not restrictive. For example, each component described as a single type may be implemented in a dispersed form, and likewise components described as distributed may be implemented in a combined form.

The scope of the present invention is indicated by the following claims, and all changes or modifications derived from the meaning and scope of the claims and their equivalent concepts should be construed as being included in the scope of the present invention.

100: user terminal
200: auction service providing server
210: product information providing unit
220: bid information receiver
230: Auction process management department
240: automatic bid execution unit

Claims (5)

A method for an auction service providing server to perform automatic bidding in an online auction process, comprising:
receiving a desired bid variable from a user terminal; and
and performing automatic bidding according to the received desired bid parameters in the auction process. According to claim 1,
The desired bid variable includes at least one of a desired bid price range and a desired number of bids,
The automatic bidding step includes:
When a plurality of bids for the same price occur, automatic bidding in an online auction process, comprising the step of giving priority to a bid by a user who has set the desired number of bids high or has the largest number of remaining bids Way. According to claim 1,
The automatic bidding step includes:
An automatic bidding method in an online auction process, comprising the step of reducing a bid price increase for each bid as the number of occurrences of bids at the same price or within the same range increases. According to claim 1,
The desired bid variable includes at least one of a desired bid price range and a desired number of bids,
The automatic bidding step includes:
The automatic bidding method in an online auction process, wherein the automatic bidding is performed with a high probability as the auction closing time approaches, the difference between the upper limit of the desired bid price range and the current highest bid price by another user is smaller. Bidding information receiving unit for receiving a desired bid variable from the user terminal; and
An automatic bidding system in an online auction process, comprising: an automatic bidding performer configured to perform automatic bidding according to the received desired bidding variable in consideration of a maximum bid by another user or a remaining time until the end of the auction in the auction process.

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