KR20210143427A - Apparatus and Method for sponsored matching with using the SNS - Google Patents

Abstract

The present invention is to provide a sponsorship matching device and method using SNS that Internet advertisement is implemented through product sponsorship reception or product sponsorship proposal using SNS between advertisers (product sellers) and consumers. The device may comprise an advertiser management unit, a consumer management unit, a sponsorship product generation unit, a rating management unit, a sponsorship management unit, an SNS management unit, a response information collection unit, and a reward management unit.

Description

Apparatus and Method for sponsored matching with using the SNS}

The present invention relates to an Internet advertising system, and more particularly, to a sponsor matching apparatus and method using SNS that implements Internet advertising through receiving product sponsorship or proposing product sponsorship using SNS between advertisers (product sellers) and consumers. it's about

With the recent development of communication technology, the market size of e-commerce is continuously increasing, and buyers purchase products from online shopping malls, which are virtual spaces, through networks without directly visiting offline stores.

On the other hand, online shopping malls, etc. use various marketing methods to attract customers through separate promotion methods. important situation.

As part of such product advertisement, the business operator conducts advertisements for the product by inducing the purchaser who purchased the product to directly post a review on the product on the business operator's Internet site. Also, in recent years, a method of selecting an experience group from among purchase locations to experience some products provided by a product supplier and advertising the product through product information reviewed by the experience group is being used.

Separately, the market using SNS (Social Network Service), which is an online service that builds a network of relationships between people who share a specific field of interest or activity, is growing explosively, and as a result, information shared between users It is rapidly spreading online using the corresponding SNS server. Therefore, the spread of various advertising methods related to e-commerce by using such SNS networks is accelerating.

However, in the method of advertising through the product experience group, the experience group is often selected with a bias towards people who use active online activities such as power bloggers. This conventional experiential group selection method does not provide an opportunity to be selected as an experiential group to buyers who are unable to actively engage in online activities due to individual circumstances. For this reason, there is a problem in that product sellers are difficult to find power bloggers that are suitable for their products because only a specific target, such as power bloggers, participates. As a result, the product seller pays a separate advertising fee to a power blogger that does not fit their product and requests a product experience.

In addition, there is no way to verify and exclude power bloggers in the conventional experiential group selection method, so a false experience application to obtain a product for experience through some false or exaggerated content without actually engaging in SNS activity at all There is a problem that it may be difficult to distinguish it from the user's experience application.

Also, in the case of a buyer such as a power blogger, an online activity for a product can be performed only when a product seller requests a product experience through their blogger. In other words, there is a limit in that the purchase can only be done in a very passive way, rather than an active participation such as searching for a product suitable for a user's blog and contacting a product seller of the searched product.

Registered Patent Publication No. 10-1286352 (Registration Date 2013.07.09.) Registered Patent Publication No. 10-1737919 (Registration Date 2017.05.15.)

The present invention has been devised to solve the above problems, and a sponsorship matching device using SNS that implements Internet advertising through receiving product sponsorship or proposing product sponsorship using SNS between advertisers (product sellers) and consumers and to provide a method.

The present invention utilizes SNS that enables consumers to directly search for a product suitable for them, directly select a product seller of the searched product, and actively participate in experience application (sponsorship proposal) on SNS such as blog, Instagram, widget, etc. An object of the present invention is to provide a sponsored matching device and method.

An object of the present invention is to provide a sponsor matching apparatus and method using SNS that fosters a sponsor solution by sharing information on a sponsor product using SNS between a product seller and a consumer.

It is an object of the present invention to provide a sponsor matching apparatus and method using SNS that can increase the rate of selection as an experience target by classifying grades in proportion to the SNS activity level to consumers with many SNS activity levels.

The objects of the present invention are not limited to the above-mentioned objects, and other objects and advantages of the present invention not mentioned may be understood by the following description, and will be more clearly understood by the examples of the present invention. Moreover, it will be readily apparent that the objects and advantages of the present invention may be realized by the means and combinations thereof indicated in the claims.

The feature of the sponsorship matching device using SNS according to the present invention for achieving the above object is to store advertiser information and information on sponsorship products requested by the advertiser, and to store sponsorship products posted on the SNS posting space of consumers An advertiser management unit that manages performance, a consumer management unit that stores consumer information and SNS information operated by the consumer, and a consumer management unit that manages the service provided to the consumer who is sponsoring a product, product information and A sponsor product generation unit that classifies by sponsor information, and a creator consumer group having at least one rating that can provide sponsorship service by classifying consumers by interest based on the consumer information and SNS information and setting a rating for each interest A rating management unit for classifying into general consumer groups that cannot be sponsored by the rating management unit, and at least one consumer matching consumer information and SNS information with product information and sponsorship information among the creator consumer groups classified by the rating management unit, SNS posting space for consumers A sponsorship management unit that selects sponsor consumers who can publish a sponsorship product on An SNS management unit, a reaction information collection unit that acquires response information of advertisements based on input data through posting of a sponsor product posted on the SNS posting space of the sponsoring consumer, and posting of a sponsor product posted on the consumer's SNS It may include a reward management unit for determining the reward provided to the consumer in consideration of the performance of the.

Preferably, the sponsorship management unit matches the product information and sponsor information classified in the sponsor product creation unit based on the consumer information and the SNS information through the consumer management unit among the creator consumer groups classified by the rating management unit. At least one or more A sponsorship proposal unit that detects a consumer and proposes to post a sponsored product to the consumer's SNS posting space, and the advertiser management unit to provide information on sponsored products to consumers of the creator consumer group classified by the rating management unit A sponsorship receiving unit that receives at least one or more consumers who apply for sharing and posting the sponsorship product on their SNS posting space; A sponsoring consumer selection unit that compares information and sponsorship information with consumer information and SNS information to select a consumer with the highest matching degree, and selects at least one or more of the selected consumers as the final sponsoring consumer who will post the sponsorship product in the SNS posting space. may include

The feature of the sponsorship matching method using SNS according to the present invention for achieving the above object is (A) information on the advertiser and the requested sponsorship product from the advertiser who requests advertisement for the sponsorship product using the advertiser management unit. receiving and storing, (B) clustering and storing consumer information and SNS information operated by the consumer according to attributes using the consumer management unit; collecting information about the product, classifying it by product information and sponsor information based on the collected information on the sponsor product using the sponsor product generation unit; (D) using the rating management unit to deliver the consumer information and SNS A step of classifying consumers by interest based on the information and classifying them into a creator consumer group having at least one level that can support a sponsorship service and a general consumer group that cannot provide a sponsorship service, (E) using the sponsorship management unit to classify the Detecting at least one or more consumers matching consumer information and SNS information with product information and sponsorship information among the creator consumer groups to select a sponsoring consumer who will post the sponsoring product in the consumer's SNS posting space, (F) the SNS management unit A step of sharing the posting on the SNS of a consumer belonging to a cluster corresponding to the sponsor product requested in the SNS posting space of the selected sponsor consumer by using the service so that the sponsor product can be published, and (G) using a reaction information collection unit to obtain response information of advertisements based on the input data through the posting of the sponsor product posted on the SNS posting space of the sponsoring consumer, and (H) the sponsor product posted on the consumer's SNS using the reward management unit It may include determining a reward provided to the consumer in consideration of the performance of the posting.

Preferably, the step (E) detects at least one or more consumers matching the product information and the sponsorship information based on the consumer information and SNS information among the classified creator consumer groups using the sponsorship suggestion unit, and provides the consumer to the consumer. At least those who apply to post the sponsored product on their SNS posting space by proposing to post the sponsored product on the SNS posting space, and sharing the information on the sponsored product with the classified creator consumers using the sponsorship receiving unit The step of receiving an application for one or more consumers, and comparing the product information and the sponsorship information with the consumer information and the SNS information among the accepted consumers and the detected consumers among the proposed consumers using the sponsoring consumer selection unit to obtain the most matching degree It may include the step of selecting high consumers as final sponsor consumers who will post the sponsor product in the SNS posting space.

The sponsor matching apparatus and method using SNS according to the present invention as described above has the following effects.

First, it is possible to realize the stability and speed of Internet advertising through receiving product sponsorship or proposing product sponsorship by using SNS between advertisers (product sellers) and consumers.

Second, consumers can directly search for a product that suits them and directly select a product seller of the searched product to actively participate in the experience application (sponsorship proposal) on SNS such as blogs, Facebook, Twitter, Instagram, and widgets. It is possible to effectively spread advertisements for products online, thereby maximizing Internet advertisements.

Third, by cultivating sponsorship solutions by sharing information on sponsoring products using SNS between product sellers and consumers, the accessibility of application for experience-targeted products is strengthened, and ultimately more effective product advertising can be achieved.

Fourth, the present invention can induce rational competition and naturally activate the sponsoring solution by classifying the grades in proportion to the SNS activity level to consumers who have a lot of SNS activity and increasing the rate of selection as experience subjects.

In addition to the above-described effects, the specific effects of the present invention will be described together while describing specific details for carrying out the invention below.

1 is a block diagram showing the configuration of a sponsor matching apparatus using SNS according to an embodiment of the present invention.
FIG. 2 is a block diagram showing the configuration of the sponsor matching server in FIG. 1 in detail.
3 is a block diagram illustrating in detail the configuration of the sponsorship management unit in FIG. 2 .
4 is a flowchart for explaining a method of matching sponsorship using SNS according to an embodiment of the present invention.

Other objects, characteristics and advantages of the present invention will become apparent from a detailed description of the embodiments with reference to the accompanying drawings.

The terms used in the present invention have been selected as currently widely used general terms as possible while considering the functions in the present invention, but these may vary depending on the intention or precedent of a person skilled in the art, the emergence of new technology, and the like. In addition, in a specific case, there is a term arbitrarily selected by the applicant, and in this case, the meaning will be described in detail in the description of the corresponding invention. Therefore, the term used in the present invention should be defined based on the meaning of the term and the overall content of the present invention, rather than the name of a simple term.

A preferred embodiment of a sponsor matching apparatus and method using SNS according to the present invention will be described with reference to the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but can be implemented in various different forms, and only this embodiment allows the disclosure of the present invention to be complete and the scope of the invention to those of ordinary skill in the art completely It is provided to inform you. Therefore, the configuration shown in the embodiments and drawings described in the present specification is only one of the most preferred embodiments of the present invention and does not represent all the technical spirit of the present invention, so various equivalents that can replace them at the time of the present application It should be understood that there may be water and variations.

In the following, when it is described that a component is "connected", "coupled" or "connected" to another component, the components may be directly connected or connected to each other, but other components are "connected" between each component. It should be understood that each component may be “interposed” or “connected”, “coupled” or “connected” through another component.

1 is a block diagram showing the configuration of a sponsor matching apparatus using SNS according to an embodiment of the present invention.

As shown in FIG. 1, the sponsor matching device of the present invention utilizes SNS between the product seller (advertiser) 200 and the consumer 300 to provide a process of product sponsorship receipt or product sponsorship proposal. The server 100 may be included.

At this time, the sponsor matching server 100 receives product information for advertisement from the advertiser 20, sponsors the consumer 300 using SNS, shares sponsor product information using SNS, and according to the advertisement result, the consumer ( 300) can be rewarded.

The advertiser 200 may mean an advertiser terminal. The advertiser 200 may request advertisement of a sponsored product to the sponsor matching server 100 and pay for the advertisement.

The consumer 300 may mean a consumer terminal. The consumer terminal refers to a communication terminal capable of using a web service in a wired/wireless communication environment. The consumer 300 may publish a sponsored product in the SNS posting space of the consumer 300 by contracting with the sponsor matching server 100 , and the sponsor matching server 100 is the SNS posting space of the consumer 300 . When the performance of the sponsored product posted in , a reward may be provided to the consumer 300 . The consumer 300 may make a donation, withdraw cash, or purchase a product in a web space provided by the sponsor matching server 100 or linked to the sponsor matching server 100 by using the provided reward. The product may include coupons such as gift cards.

Meanwhile, the sponsor matching server 100 may be provided in the SNS server, but is not limited thereto, and may be configured independently by interworking with the SNS server. And the SNS server is a server that provides SNS (Social Network Service) so that users can form a human network online, such as blogs, Facebook, Twitter, Instagram, and widgets.

In addition, the sponsor matching server 100 has the same configuration as a typical web server in terms of hardware, and is implemented through various types of languages such as C, C++, Java, Visual Basic, and Visual C in terms of software. Contains program modules that function.

In addition, the sponsor matching server 100, the advertiser 200, and the consumer 300 are connected through a communication network. The communication network may provide an access path so that the sponsor matching server 100 , the advertiser 200 , and the consumer 300 can transmit and receive packet data after connecting to each other. The communication network is, for example, a wired network such as LANs (Local Area Networks), WANs (Wide Area Networks), MANs (Metropolitan Area Networks), ISDNs (Integrated Service Digital Networks), or wireless LANs, such as wireless LANs, CDMA, Bluetooth, and satellite communication It may encompass a network, but the scope of the present invention is not limited thereto.

FIG. 2 is a detailed block diagram illustrating the configuration of the sponsor matching server in FIG. 1 . The sponsor matching server 100 shown in FIG. 2 is according to an embodiment, and its components are not limited to the embodiment shown in FIG. 2, and some components may be added, changed, or deleted as necessary. have.

As shown in FIG. 2 , the sponsor matching server 100 includes an advertiser management unit 110 , a consumer management unit 120 , a sponsorship information collection unit 130 , a sponsor product creation unit 140 , and a sponsorship management unit. 160 , a rating management unit 150 , an SNS management unit 170 , a reaction information collection unit 180 , and a reward management unit 190 may be included.

The advertiser management unit 110 stores the advertiser 200 information and information on the sponsor product requested from the advertiser 200, and manages the performance of the sponsor product posted on the SNS posting space of the consumer 300. . At this time, the advertiser 200 information includes basic information such as contact information (phone number, e-mail), address, and sale product of the company, and the information on the sponsor product includes the type, price, characteristic, manufacturing date, etc. of the sponsor product. It may include product information, sponsorship information such as goals or objectives for advertising sponsorship products, rewards, and age and gender of consumers. In addition, the performance of the sponsored product may include response information to the sponsored product posted on SNS.

The consumer management unit 120 may store the consumer 300 information and the SNS information operated by the consumer 300 , and manage the service provided to the consumer 300 while sponsoring a product. In this case, the consumer 300 information includes basic information such as the consumer's contact information (phone number, e-mail), address/region, age, gender, preference, and interest, and the SNS information is shared post information posted on active SNS. And, activities resumed through personal SNS, that is, SNS activity information such as visited websites, purchase history, information on other member relationships, and SNS follower information including SNS ranking and number of members may be included.

The sponsorship information collection unit 130 may collect information on sponsorship products requested from the advertiser 200 in the advertiser management unit 110 . In this case, the information on the sponsor product may include product information and sponsor information as described above.

The sponsor product creation unit 140 may classify the product information and sponsor information based on the information on the sponsor product collected by the sponsorship information collection unit 130 . For example, it can be divided into types of sponsorship products, goals or objectives requested by the advertiser 200, rewards, age and gender of consumers, and the like. Through this classification, it may be possible to detect the customized consumer 300 corresponding to the sponsored product later.

The rating management unit 150 may classify the consumers 300 by interest based on the consumer 300 information and SNS information transmitted from the consumer management unit 120 and set the consumer 300 rating for each interest. In this case, the rating management unit 150 may classify a creator consumer group having at least one rating capable of providing a sponsorship service based on SNS information as a rating for each interest, and a general consumer group in which the sponsorship service is not possible.

Meanwhile, the division by interest may be divided into categories defined in advance using consumer preferences, interests, shared posts, and the like. The categories can be divided into fashion, cosmetics/beauty, digital/home appliances, furniture/interior, childbirth/parenting, food, sports/leisure, living/health, leisure/living convenience, and the like.

The sponsorship management unit 160 detects at least one consumer 300 matching consumer information and SNS information among the creator consumer groups classified by the rating management unit 150 with product information and sponsorship information, and the consumer 300's SNS Sponsored consumers who can post sponsor products in the posting space can be selected.

In this case, the sponsorship management unit 160 detects at least one or more consumers 300 having matching consumer information and SNS information based on product information and sponsorship information, and suggests posting of a sponsorship product to the consumer. In addition, the sponsorship management unit 160 can share information about the sponsorship product with the consumers 300 so that the sponsorship product can be posted to consumers who apply for posting the sponsorship product on their SNS posting space.

To this end, the sponsorship management unit 160 may cluster consumer information and SNS information according to attributes. Also, the sponsorship management unit 160 may cluster product information and sponsorship information according to attributes. In this case, the clustering may be classified according to one or more criteria.

3 is a block diagram illustrating in detail the configuration of the sponsorship management unit in FIG. 2 .

As illustrated in FIG. 3 , the sponsorship management unit 160 may include a sponsorship proposal unit 161 , a sponsorship receiving unit 162 , and a sponsorship consumer selection unit 163 .

The sponsorship proposal unit 161 is classified in the sponsor product creation unit 140 based on consumer information and SNS information through the consumer management unit 120 among the creator consumer groups classified by the rating management unit 150 . By detecting at least one or more consumers 300 matching the product information and the sponsorship information, it is possible to propose to the consumer 300 the posting of the sponsorship product in the SNS posting space of the consumer 300 .

The sponsorship receiving unit 162 shares the information on the sponsoring product through the advertiser management unit 110 to the consumers 300 of the creator consumer group classified by the rating management unit 150 to share the sponsorship product with their SNS At least one or more consumers 300 who apply for posting in the posting space may be requested.

The sponsorship consumer selection unit 163 includes product information, sponsorship information, and consumer information among the consumers accepted among the consumers 300 proposed by the sponsorship proposal unit 161 and the consumers 300 detected by the sponsorship receiving unit 161 . And by comparing the SNS information, it is possible to select a consumer with the highest matching degree. In addition, the sponsor consumer selection unit 163 may select at least one or more selected consumers 300 as the final sponsor consumers to post the sponsor product in the SNS posting space.

In this case, the final sponsoring consumer may detect the primary sponsoring consumer using sponsorship information such as the type, price, and characteristics of the sponsoring product, as well as the advertising goal or purpose, reward, and age and gender of the consumer. After that, the second time using the shared post information posted on the active SNS of the consumer 300, the activity resumed through the personal SNS, that is, the website visited, the purchase history, information about other member relationships, and the SNS ranking and number of members Sponsored consumers can be detected.

The SNS management unit 170 may provide a service so that the posting can be shared and posted on the SNS of the consumer 300 corresponding to the sponsor product requested in the SNS posting space of the sponsor consumer selected by the sponsorship management unit 160 . At this time, the SNS management unit 170 transmits the posting information and the SNS account information of the consumer 300 to the SNS server through an API (Application Programming Interface) provided by the SNS server, thereby posting the posting to the SNS posting space of the consumer 300 . can be posted on

The response information collecting unit 180 may acquire response information of the advertisement based on the input data through the posting of the sponsor product posted on the SNS posting space of the sponsoring consumer. Here, the data may include one or more of the number of clicks, the number of comments, and the number of recommendations of the sponsor product posting posted in the posting space of the consumer 300 .

In addition, the reaction information collecting unit 180 may set the attribute of the consumer 300 to a cluster of a higher level as the reaction information is higher. The attribute of the consumer 300 may include a response degree of an advertisement posting posted in the posting space of the consumer 300 . The response information is updated in consideration of the response information of the advertisement posting collected from the time when the advertisement posting posted on the SNS posting space of the consumer 300 is deleted, or the time when a preset time has elapsed from the time when the advertisement posting is posted. can do. In addition, the response information may include two or more items from among a plurality of items such as clicks, comments, recommendations, and sharing on advertisement postings.

The reward management unit 190 may determine the reward provided to the consumer 300 in consideration of the performance of the sponsor product posting posted on the consumer 300 SNS. In this case, the performance may include response information to the posting of the sponsored product posted on the SNS as described above. Accordingly, the response information may include two or more items among a plurality of items such as clicks, comments, recommendations, and sharing for advertisement postings, and the weight of each item may be set differently in calculating the reward in consideration of the value of each item. can And the reward may be calculated in a different way according to the type of posting.

The operation of the sponsor matching apparatus using the SNS according to the present invention configured as described above will be described in detail with reference to the accompanying drawings. The same reference numerals as in FIGS. 1 to 3 refer to the same members performing the same functions.

4 is a flowchart for explaining a method of matching sponsorship using SNS according to an embodiment of the present invention.

Referring to FIG. 4 , first, the sponsor matching server 100 uses the advertiser management unit 110 to request advertisement for a sponsor product from the advertiser 200 and information on the requested sponsor product. can be received and stored (S10).

At this time, the advertiser 200 information includes basic information such as contact information (phone number, e-mail), address, and sale product of the company, and the information on the sponsor product includes the type, price, characteristic, manufacturing date, etc. of the sponsor product. It may include product information, sponsorship information such as goals or objectives for advertising sponsorship products, rewards, and age and gender of consumers.

Subsequently, the sponsor matching server 100 may use the consumer management unit 120 to cluster and store the consumer 300 information and the SNS information operated by the consumer 300 according to attributes (S20).

In this case, the consumer 300 information includes basic information such as the consumer's contact information (phone number, e-mail), address/region, age, gender, preference, and interest, and the SNS information is shared post information posted on active SNS. And, activities resumed through personal SNS, that is, SNS activity information such as visited websites, purchase history, information on other member relationships, and SNS follower information including SNS ranking and number of members may be included.

Next, the sponsorship matching server 100 collects information on the sponsorship product using the sponsorship information collection unit 130 , and uses the sponsorship product creation unit 140 , based on the collected information on the sponsorship product. can be classified by product information and sponsorship information (S30). For example, it can be divided into types of sponsorship products, goals or objectives requested by the advertiser 200, rewards, age and gender of consumers, and the like. Through this classification, it may be possible to detect the customized consumer 300 corresponding to the sponsored product later.

In addition, the sponsor matching server 100 may set the level of the consumer 300 for each interest based on the delivered consumer 300 information and SNS information using the rating management unit 150 (S40). In this case, the interest-specific rating may be divided into a creator consumer group having at least one rating capable of providing a sponsorship service based on SNS information and a general consumer group not having a sponsorship service. The division by interests may be divided into predefined categories using consumer preferences, interests, shared posts, and the like. The categories can be divided into fashion, cosmetics/beauty, digital/home appliances, furniture/interior, childbirth/parenting, food, sports/leisure, living/health, leisure/living convenience, and the like.

Next, the sponsorship matching server 100 detects at least one consumer 300 matching consumer information and SNS information among the classified creator consumer groups with product information and sponsorship information using the sponsorship management unit 160 to detect consumers ( 300), it is possible to select a sponsor consumer who will post the sponsor product in the SNS posting space (S50).

That is, the sponsorship management unit 160 uses the sponsorship suggestion unit 161 to select at least one or more consumers 300 matching the product information and sponsorship information based on the consumer information and SNS information among the classified creator consumer groups. Detected, it is possible to propose to the consumer 300 to post a sponsor product in the SNS posting space of the consumer 300 .

Next, at least one consumer 300 who uses the sponsorship receiving unit 162 to share information on the sponsorship product with the classified creator consumers 300 and apply to post the sponsorship product on their SNS posting space. ) can be applied for.

And the consumer with the highest degree of matching by comparing product information and sponsorship information with consumer information and SNS information among the consumers who accepted among the proposed consumers 300 and the detected consumers 300 using the sponsorship consumer selection unit 163 can be selected. At least one or more consumers 300 selected in this way may be selected as final sponsor consumers who will post the sponsor product in the SNS posting space.

In this case, the final sponsoring consumer may detect the primary sponsoring consumer using sponsorship information such as the type, price, and characteristics of the sponsoring product, as well as the advertising goal or purpose, reward, and age and gender of the consumer. After that, the second time using the shared post information posted on the active SNS of the consumer 300, the activity resumed through the personal SNS, that is, the website visited, the purchase history, information about other member relationships, and the SNS ranking and number of members Sponsored consumers can be detected.

On the other hand, the sponsorship matching server 100 uses the SNS management unit 170 to access the SNS of the consumer 300 belonging to the cluster corresponding to the sponsorship product requested in the SNS posting space of the sponsoring consumer selected in the sponsorship management unit 160. A service can be provided so that the sponsored product can be posted by sharing the posting (S60). At this time, the SNS management unit 170 transmits the posting information and the SNS account information of the consumer 300 to the SNS server through an API (Application Programming Interface) provided by the SNS server, thereby posting the posting to the SNS posting space of the consumer 300 . can be posted on

In addition, the sponsor matching server 100 uses the response information collection unit 180 to obtain the advertisement response information based on the input data through the posting of the sponsor product posted on the SNS posting space of the sponsoring consumer. (S70). Here, the data may include one or more of the number of clicks, the number of comments, and the number of recommendations of the sponsor product posting posted in the posting space of the consumer 300 .

In this case, the cluster may set the attribute of the consumer 300 to a higher grade as the response information is higher. And the attribute of the consumer 300 may include a degree of response to the advertisement posting posted in the posting space of the consumer 300 . In addition, the reaction information considers the reaction information of the advertisement posting collected from the time when the advertisement posting posted in the SNS posting space of the consumer 300 is deleted, or the time when the advertisement posting is posted until a preset time elapses. , can be updated. The reaction information may include two or more items from among a plurality of items such as clicks, comments, recommendations, and sharing on advertisement postings.

Subsequently, the sponsor matching server 100 may determine the reward provided to the consumer 300 in consideration of the performance of the sponsor product posting posted on the SNS of the consumer 300 using the reward management unit 190 (S80). In this case, the performance may include response information to the posting of the sponsored product posted on the SNS. Accordingly, the response information may include two or more items among a plurality of items such as clicks, comments, recommendations, and sharing for advertisement postings, and the weight of each item may be set differently in calculating the reward in consideration of the value of each item. can And the reward may be calculated in a different way according to the type of posting.

On the other hand, the device according to the disclosed embodiment includes a processor, a memory for storing and executing program data, a permanent storage such as a disk drive, a communication port for communicating with an external device, a touch panel, a key, a button, etc. It may include the same user interface device and the like. Methods implemented as software modules or algorithms may be stored on a computer-readable recording medium as computer-readable codes or program instructions executable on the processor. Here, the computer-readable recording medium includes a magnetic storage medium (eg, read-only memory (ROM), random-access memory (RAM), floppy disk, hard disk, etc.) and an optically readable medium (eg, CD-ROM). ), and DVD (Digital Versatile Disc)). The computer-readable recording medium is distributed among computer systems connected through a network, so that the computer-readable code can be stored and executed in a distributed manner. The medium may be readable by a computer, stored in a memory, and executed on a processor.

All documents, including publications, patent applications, patents, etc., cited in the disclosed embodiments are the same as in the disclosed embodiment as if each cited document was individually and specifically expressed in combination or as a whole in the published embodiment. can be merged

In order to understand the disclosed embodiments, reference numerals have been given in the preferred embodiments shown in the drawings, and specific terms are used to describe the disclosed embodiments, but the disclosed embodiments are not limited by the specific terms, and the disclosed embodiments are not limited thereto. They may include all components commonly conceivable by those skilled in the art.

The disclosed embodiment may be represented in functional block configurations and various processing steps. These functional blocks may be implemented in any number of hardware and/or software configurations that perform specific functions. For example, the disclosed embodiment is an integrated circuit configuration, such as memory, processing, logic, look-up table, etc., capable of executing various functions by means of the control of one or more microprocessors or other control devices. can be hired Similar to how components of a disclosed embodiment may be implemented in software programming or as software elements, a disclosed embodiment may include various algorithms implemented in data structures, processes, routines, or combinations of other programming constructs, including C, C++ , Java, assembler, etc. may be implemented in a programming or scripting language. Functional aspects may be implemented in an algorithm running on one or more processors. In addition, disclosed embodiments may employ conventional techniques for electronic configuration, signal processing, and/or data processing, and the like. Terms such as “mechanism”, “element”, “means” and “configuration” may be used broadly and are not limited to mechanical and physical configurations. The term may include the meaning of a series of routines of software in association with a processor or the like.

The specific implementations described in the disclosed embodiments are only examples and do not limit the scope of the disclosed embodiments in any way. For brevity of the specification, descriptions of conventional electronic components, control systems, software, and other functional aspects of the systems may be omitted. In addition, the connection or connection members of the lines between the components shown in the drawings exemplarily represent functional connections and/or physical or circuit connections, and in an actual device, various functional connections, physical connections that are replaceable or additional may be referred to as connections, or circuit connections. In addition, unless there is a specific indication such as "essential" or "importantly", it may not be a necessary component for the application of the disclosed embodiment. In addition, those of ordinary skill in the technical field of the present invention will understand that various embodiments are possible within the scope of the technical spirit of the present invention. Therefore, the true technical protection scope of the present invention should be determined by the technical spirit of the appended claims.

100: sponsor matching server 110: advertiser management unit
120: Consumer Management Department 130: Sponsorship Information Collection Department
140: sponsor product creation unit 150: rating management unit
160: Sponsorship management department 161: Sponsorship proposal department
162: Sponsorship Receiving Department 163: Sponsored Consumer Selection Department
170: SNS management unit 180: reaction information collection unit
190: reward management unit 200: advertiser
300: consumer

Claims (4)

An advertiser management unit that stores information about advertisers and information on sponsored products requested by the advertisers, and manages the performance of sponsored products posted on a consumer's SNS posting space;
A consumer management unit that stores consumer information and SNS information operated by the consumer, and manages the service provided to the consumer who is sponsoring a product;
A sponsor product generation unit that classifies each product information and sponsor information based on the information on the sponsor product;
Classifying consumers by interest based on the consumer information and SNS information, classifying consumers into a creator consumer group having at least one rating that can provide sponsorship services by setting a rating for each interest, and a general consumer group that cannot support sponsorship services management and
Sponsorship management unit that detects at least one consumer matching consumer information and SNS information with product information and sponsorship information among the creator consumer groups classified by the rating management unit, and selects sponsor consumers who can publish sponsorship products in the consumer's SNS posting space Wow,
An SNS management unit that provides a service so that the posting can be shared and posted on the SNS of the consumer corresponding to the sponsor product requested in the SNS posting space of the sponsoring consumer selected in the sponsorship management unit;
a reaction information collecting unit for acquiring reaction information of advertisements based on data input through the posting of the sponsor product posted on the SNS posting space of the sponsoring consumer;
Sponsorship matching device using SNS including a reward management unit that determines the reward provided to the consumer in consideration of the performance of the sponsorship product posting posted on the consumer's SNS.
The method of claim 1,
The sponsorship management department
Based on the consumer information and the SNS information through the consumer management unit among the creator consumer groups classified by the rating management unit, at least one or more consumers matching the product information and the sponsorship information classified in the sponsor product generation unit are detected and the consumer A sponsorship proposal unit that proposes to post the sponsorship product on the SNS posting space of the consumer;
Sponsorship receiving unit that receives at least one consumer who applies for posting the sponsor product on their SNS posting space by sharing information on the sponsor product through the advertiser management unit to consumers of the creator consumer group classified by the rating management unit Wow,
Comparing product information and sponsorship information with consumer information and SNS information among consumers who accepted among the consumers proposed by the sponsorship proposal unit and consumers detected by the sponsorship receiving unit, the consumer with the highest degree of matching is selected, and the selected at least one Sponsorship matching device using SNS including a sponsor consumer selection unit that selects the above consumers as final sponsor consumers who will post the sponsor product on the SNS posting space.
(A) receiving and storing advertiser information and information on the requested sponsorship product from an advertiser requesting advertisement for a sponsor product using the advertiser management unit;
(B) clustering and storing consumer information and SNS information operated by the consumer according to attributes using a consumer management unit;
(C) collecting information on the sponsored product using a sponsorship information collection unit, and classifying each product information and sponsorship information based on the collected information on the sponsored product using the sponsorship product creation unit;
(D) Using the rating management unit, based on the delivered consumer information and SNS information, the level of consumers is set for each interest, and the creator consumer group has at least one rating that can support the service, and the general consumer group that cannot support the service. step and
(E) using the sponsorship management unit to detect at least one consumer matching consumer information and SNS information with product information and sponsorship information among the classified creator consumer groups, and select a sponsor consumer who will post the sponsorship product in the consumer's SNS posting space selection step, and
(F) using the SNS management unit to share the posting on the SNS of the consumer belonging to the cluster corresponding to the sponsor product requested in the SNS posting space of the selected sponsoring consumer to publish the sponsor product;
(G) obtaining response information of advertisements based on input data through the posting of the sponsor product posted on the SNS posting space of the sponsoring consumer using the reaction information collection unit;
(H) Sponsorship matching method using SNS, comprising the step of determining the reward provided to the consumer in consideration of the performance of the sponsor product posting posted on the consumer's SNS using the reward management unit.
4. The method of claim 3,
The step (E) is
Detect at least one consumer matching the product information and the sponsorship information based on the consumer information and SNS information among the classified creator consumer groups using the sponsorship suggestion unit and post the sponsorship product to the consumer in the consumer's SNS posting space the steps of proposing,
Receiving at least one consumer who applies for posting the sponsored product on their SNS posting space by sharing the information on the sponsored product with the classified creator consumers using a sponsorship receiving unit;
Using the sponsoring consumer selection unit, the consumer who has the highest degree of matching is selected by comparing the product information and the sponsorship information with the consumer information and the SNS information among the consumers who accepted and the detected consumers among the proposed consumers, and placed in the SNS posting space. Sponsorship matching method using SNS, including the step of selecting the final sponsor consumer to post the sponsor product.

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