KR20210106401A - Apparatus, method and recoding medium for providing advertisement - Google Patents

Abstract

The present invention relates to a method and device that allow a service device to extract a customer list to be targeted based on the authentication-based information, allow a user terminal device corresponding to the extracted customer list to collect the non-authentication-based information, and provide an advertisement to an advertisement target application operated by a third party; and a recording medium on which a computer program for performing thereof is recorded. Therefore, the present invention is capable of allowing the advertisement target to be expanded and the advertisement result to the predicted.

Description

Advertisement provision method, apparatus for the same, and a recording medium recording a computer program performing the same {APPARATUS, METHOD AND RECODING MEDIUM FOR PROVIDING ADVERTISEMENT}

The present invention relates to a method for providing advertisements, an apparatus therefor, and a recording medium recording a computer program for performing the same, and more particularly, to extract a customer list to be targeted based on personal information, and a user corresponding to the extracted customer list When information on a condition for providing advertisements is provided to a service application in the terminal device, the service application checks whether the conditions for providing advertisements are satisfied, and if the conditions are satisfied, information on app activity in the user terminal device, advertisements It relates to an advertisement providing method for providing advertisements by collecting dedicated user identification information or communication program module information of an advertisement target application and providing it to a third party application, an apparatus for the same, and a recording medium recording a computer program for performing the same.

The content described in this section merely provides background information for the present embodiment and does not constitute the prior art.

With the development of mobile communication networks and the development of terminal specifications, mobile communication terminals have become essential belongings of modern people beyond the scope of conventional simple communication devices or information providing devices, and are evolving into total entertainment devices.

In addition, recently, the use of a smart phone combining a function of a communication terminal and a function of a PDA (Personal Digital Assistant) has become popular. These smart phones are intelligent terminals that add computer support functions such as Internet communication and information search to mobile phones, and are equipped with large-capacity memory and high-performance CPU (Central Processing Unit) compared to existing communication terminals, and can execute various applications and perform voice functions. / An operating system (OS) is installed to support data communication and personal computer (PC) interworking.

With the development of various mobile devices, such as smartphones and tablet PCs, and the size of the application market operating on such mobile devices, the mobile-based advertisement service is also rapidly expanding.

Such a mobile-based advertisement service may be provided to an unspecified number of people. However, in the current mobile communication and mobile environment, various types of advertisements have already been made, and when advertisement products are exposed to unspecified people, negative emotions are brought about by users, and they are not connected with product sales. For example, when the same razor advertisement is sent to a man in his 30s and to a woman in his 20s, it can be easily predicted that the probability of an advertisement leading to a purchase will be significantly different.

In order to overcome this limitation, an advertisement technology that provides advertisements by targeting suitable customers for providing advertisements using personal information of users using mobile devices (information based on demographic data such as individual gender/age) has been developed.

However, as the importance of personal information has recently emerged, indiscriminate collection of personal information has become a problem, and as a result, a method for providing advertisements by targeting customers without collecting personal information is required.

Korean Patent Application Laid-Open No. 10-2012-0104354, published on September 20, 2012 (Title: Application targeting using advertisements)

The present invention proposes a method for providing advertisements in a mobile environment, and an object of the present invention is to enable an advertisement target application operated by a third party to provide targeted advertisements without collecting personal information.

Here, the advertisement target application is an application for which the subject of the present invention does not have management authority, and an object of the present invention is to provide advertisements to users of the advertisement target application having a similar tendency to a customer targeted by a service device.

In addition, an object of the present invention is to check whether a condition for providing advertisements is satisfied by identifying a location of a user terminal device without collecting location information.

The technical problems to be achieved in the present invention are not limited to the technical problems mentioned above, and other technical problems not mentioned will be clearly understood by those of ordinary skill in the art to which the present invention belongs from the following description. will be able

In an advertisement providing method by a service device according to an embodiment of the present invention for achieving the above object, the service provided by the service device is targeted based on authentication-based information, which is information related to an authenticated customer. extracting a list of customers to do; transmitting advertisement condition information to a service application in the user terminal device corresponding to the extracted customer list; For each user terminal device that receives an advertisement request from an advertisement target application, the service application detects and extracts whether the advertisement condition information is satisfied based on a connection state with the wireless communication device, and transmits it to the advertisement target application collecting non-authentication-based information generated without authentication; transmitting advertisement content to an advertisement target application in response to the advertisement request; may be included.

In addition, in the advertisement providing method by the service device according to an embodiment of the present invention, before the step of extracting, the step of receiving the authentication-based information from an authentication information-based database in the service device or a service application installed in the user terminal device may include more.

According to an embodiment of the present invention, there is provided a method for providing advertisements by a user terminal device, the method comprising: receiving, by a service application, advertisement condition information from a service device; detecting whether the advertisement condition information is satisfied based on a connection state with a wireless communication device; extracting, by the service application, non-authentication-based information generated without authentication for each user terminal device when the advertisement condition information is satisfied; transmitting the non-authentication-based information to an advertisement target application and requesting advertisement publication to a customer based on the non-authentication-based information; may include.

In addition, a service apparatus according to an embodiment of the present invention for achieving the above object includes a communication unit for communicating with a user terminal device or an advertisement target application server; With respect to the service provided by the service device, a target customer list is extracted based on authentication-based information, which is information related to a previously authenticated customer, and advertisement condition information is applied to a service application in the user terminal device corresponding to the extracted customer list. The service application detects and extracts whether the advertisement condition information is satisfied based on the connection state with the wireless communication device, extracts non-authentication-based information generated without authentication for each user terminal device, and uses the advertisement target application a control unit for collecting transmitted, non-authentication-based information generated without authentication for each user terminal device, and transmitting advertisement content to an advertisement target application in response to the advertisement request; and a storage unit for storing the authentication-based information and the non-authentication-based information. may include.

In addition, A user terminal device according to an embodiment of the present invention for achieving the above object includes a communication unit for communicating with a service device or an advertisement target application server; a storage unit in which the service application is stored; and the service application receives the advertisement condition information from the service device, the service application detects whether the advertisement condition information is satisfied based on the connection state with the wireless communication device, and when the advertisement condition information is satisfied, the service application is each a control unit that extracts non-authentication based information generated without authentication for each user terminal device and transmits it to an advertisement target application to request advertisement publication to a customer based on the non-authentication based information; may include.

In addition, the present invention may provide a computer-readable recording medium in which a program for executing the advertisement providing method as described above is recorded.

According to the advertisement providing method of the present invention, the service device collects authentication-based information, extracts a customer list for providing advertisements, and provides information on conditions for providing advertisements to the targeted customers in advance of the service in the user terminal device. It is transmitted and stored in the application, and when the conditions are satisfied, non-authentication-based information including one or more of the targeted customer's app activity information, advertisement-only user identification information, or communication program module information of the advertisement target application is collected, and the advertisement target By allowing the application to serve advertisements, it is possible to expand the target audience and predict advertisement results.

In this case, it is possible to reduce the occurrence of problems due to the collection of personal information by determining whether the advertisement condition information is satisfied or not through the connection state with a nearby wireless communication device.

In addition, by providing non-authentication-based information to a third-party application (application target application), it is possible to reduce the occurrence of problems due to personal information collection.

In addition, by inducing installation of the advertisement target application when it is not installed, it is possible to provide a service to a customer and a third party at the same time.

The effects obtainable in the present invention are not limited to the above-mentioned effects, and other effects not mentioned will be clearly understood by those of ordinary skill in the art to which the present invention pertains from the description below. .

BRIEF DESCRIPTION OF THE DRAWINGS The accompanying drawings, which are included as a part of the detailed description to help the understanding of the present invention, provide embodiments of the present invention, and together with the detailed description, explain the technical features of the present invention.
1 is a block diagram schematically illustrating an entire system for performing an advertisement providing method according to an embodiment of the present invention.
2 is a block diagram illustrating in more detail an entire system for performing an advertisement providing method according to an embodiment of the present invention.
3 is a message flow diagram illustrating an advertisement providing method according to an embodiment of the present invention.
4 is a block diagram showing the structure of a service apparatus for performing an advertisement providing method according to an embodiment of the present invention.
5 is a flowchart illustrating an operation of a service apparatus performing an advertisement providing method according to an embodiment of the present invention.
6 is a block diagram showing the structure of a user terminal device according to an embodiment of the present invention.
7 is a flowchart illustrating an operation of a user terminal device according to an embodiment of the present invention.
8 is a diagram illustrating an operating environment of an apparatus for providing an advertisement providing method according to an embodiment of the present invention.

In order to clarify the characteristics and advantages of the problem solving means of the present invention, the present invention will be described in more detail with reference to specific embodiments of the present invention shown in the accompanying drawings.

However, detailed descriptions of well-known functions or configurations that may obscure the gist of the present invention in the following description and accompanying drawings will be omitted. Also, it should be noted that throughout the drawings, the same components are denoted by the same reference numerals as much as possible.

The terms or words used in the following description and drawings should not be construed as being limited to conventional or dictionary meanings, and the inventor may appropriately define the concept of terms for describing his invention in the best way. It should be interpreted as meaning and concept consistent with the technical idea of the present invention based on the principle that there is.

Therefore, the embodiments described in this specification and the configurations shown in the drawings are only the most preferred embodiment of the present invention, and do not represent all the technical ideas of the present invention, so at the time of the present application, various It should be understood that there may be equivalents and variations.

In addition, terms including ordinal numbers such as first, second, etc. are used to describe various components, and are used only for the purpose of distinguishing one component from other components, and to limit the components. not used For example, without departing from the scope of the present invention, the second component may be referred to as the first component, and similarly, the first component may also be referred to as the second component.

In addition, when an element is referred to as being “connected” or “connected” to another element, it means that it is logically or physically connected or can be connected.

In other words, it should be understood that a component may be directly connected or connected to another component, but another component may exist in the middle, and may be indirectly connected or connected.

*In addition, terms such as "comprises" or "have" described in this specification are intended to designate that the features, numbers, steps, operations, components, parts, or combinations thereof described in the specification exist, one or It should be understood that it does not preclude the possibility of addition or existence of further other features or numbers, steps, operations, components, parts, or combinations thereof.

In addition, terms such as “…unit”, “…group”, and “module” described in the specification mean a unit that processes at least one function or operation, which may be implemented by hardware or software or a combination of hardware and software. have.

Also, "a or an", "one", "the" and similar terms are otherwise indicated herein in the context of describing the invention (especially in the context of the following claims). or may be used in a sense including both the singular and the plural unless clearly contradicted by context.

In addition, key terms used below for the description of the present invention are defined.

A user refers to a person who is provided with customer-targeted services (mobile marketing providing application service, mobile wallet application service, etc.) provided by the service device constituting the present invention.

Authentication-based information is information related to an authenticated customer that is collected by the operation of customer-targeted services provided by the service device. Individuals protected by the Personal Information Protection Act, such as identifiable mobile phone numbers and CI (Connecting Information). include information.

Non-authentication-based information is information generated without authentication by the service device, and is volatile information and personal non-identifying information that is not combined with the authentication-based information. It may include advertisement-only user identification information or communication module information of an advertisement target application.

App activity information is information collected as a user uses a service application installed in his/her terminal device, and may include clicking a banner in the service application, generating a marketing event, and purchasing history through the service application.

Now, an advertisement providing method, apparatus, and a computer-readable recording medium in which a program for executing the method is recorded according to an embodiment of the present invention will be described in detail with reference to the drawings.

First, each device and the entire system connected to the service device according to an embodiment of the present invention will be described.

1 is a block diagram schematically illustrating an entire system for performing an advertisement providing method according to an embodiment of the present invention.

* As shown in FIG. 1 , the advertisement providing system according to an embodiment of the present invention includes one or more user terminal devices 100 , one or more advertisement target application servers 300 , a service device 400 , and a wireless communication device ( 600) and the communication network 500 connecting the same.

The user terminal device 100 according to an embodiment of the present invention may be a general mobile communication terminal device, and the mobile communication terminal device is a network device capable of transmitting and receiving various data by accessing the wireless communication network provided by the present invention. means

Here, the user terminal device 100 is a terminal, user equipment (UE), mobile station (MS), mobile subscriber station (MSS), subscriber station (SS), advanced mobile station (AMS), wireless terminal (WT). , MTC (Machine-Type Communication) device, M2M (Machine-to-Machine) device, D2D device (Device-to-Device), may be replaced by terms such as Station (STA).

However, the present invention is not limited thereto, and any device connected to the wireless communication network provided by the present invention may correspond to the user terminal device 100 referred to in this specification. A unit equivalent to the above-mentioned units may be used as the user terminal device 100 according to the present invention.

The user terminal device 100 can perform voice or data communication through the wireless communication network provided by the present invention, and the user terminal device 100 of the present invention for this purpose uses a browser, a program and a protocol for transmitting and receiving information. It may include a memory for storing, a microprocessor for executing and controlling various programs, and the like.

The user terminal device 100 according to an embodiment of the present invention may be implemented in various forms. For example, the user terminal device 100 described herein is a wireless communication device such as a smart phone, a tablet PC, a Personal Digital Assistants (PDA), a Portable Multimedia Player (PMP), and an MP3 Player. A mobile terminal to which the technology is applied may also be used.

In particular, the user terminal device 100 according to the present invention generates a service application for accessing the service device 400 to receive a customer-targeted service provided by the service device 400 and the service device according to an embodiment of the present invention. It includes any application (hereinafter referred to as an advertisement target application) for directly or indirectly receiving the advertisement content and providing it to the user.

The advertisement target application is an application for which the subject of the present invention does not have management authority. The advertisement target application may be an application providing a service in connection with a movie theater, a department store, a mart, etc., and may include all applications that can be installed in other mobile environments to provide advertisements.

Also, the user terminal device 100 according to an embodiment of the present invention may receive information about advertisement condition information including one or more of a location, date, day of the week, and time from the service device 400 , and non-authentication-based information may be extracted and transmitted to the service device 400 .

A more detailed description of the specific configuration of the user terminal device 100 according to an embodiment of the present invention will be described later.

The advertisement target application server 300 is a component serving as a server for managing any advertisement target application installed in the user terminal device 100 .

The advertisement target application server 300 may be a Web Application Server (WAS), Internet Information Server (IIS), or a well-known web server (Web Server) on the Internet using Apache Tomcat or Nginx. In addition, one of the devices exemplified as devices constituting the network computing environment may be the advertisement target application server 300 according to an embodiment of the present invention.

In addition, the advertisement target application server 300 supports an operating system (OS) such as Linux or Windows, and may execute the received control command. In terms of software, program modules implemented through languages such as C, C++, Java, Visual Basic, and Visual C may be included.

In particular, the advertisement target application server 300 according to an embodiment of the present invention may receive advertisement content from the service device 400 and transmit the advertisement content to the advertisement target application.

The service device 400 basically serves to provide a customer-targeted service (eg, a mobile marketing providing application service, a mobile wallet application service, etc.) including advertisements through a service application. In addition, according to an embodiment of the present invention, it is a server device for providing advertisements to an advertisement target application that is provided by a third party and does not have management rights to the subject of the present invention.

The service device 400 extracts a customer list based on authentication-based information. Then, the advertisement condition information is transmitted to the user terminal device 100 corresponding to the extracted customer list. In addition, it is a configuration for transmitting advertisement content to the advertisement target application or the advertisement target application server 300 .

The service device 400 may pre-store authentication-based information in an internal authentication-based information database. Alternatively, authentication-based information may be collected from a service application installed in the user terminal device 100 .

The service device 400 may be a known web server like the advertisement target application server 300 . Although illustrated as one device in FIG. 1 , the service device 400 may be configured as a set of server devices separated for each service that can be provided.

A more detailed description of the specific configuration of the service device 400 according to an embodiment of the present invention will be described later.

In addition, the service device 400 of the present invention may be connected to the user terminal device 100 for carrying out the present invention through the communication network 500 , and the communication network 500 is an Internet network, an intranet network, a mobile communication network, and a satellite. It refers to a network that can transmit and receive data using Internet protocols using various wired and wireless communication technologies such as communication networks.

In addition, the communication network 500 is combined with the advertisement target application server 300 or the user terminal device 100 to store computing resources such as hardware and software. The communication network 500 is a closed network such as a local area network (LAN) and a wide area network (WAN), and an open network such as the Internet, as well as a Code Division Multiple Access (CDMA), Wideband Code Division Multiple (WCDMA), etc. Access), Global System for Mobile Communications (GSM), Long Term Evolution (LTE), Evolved Packet Core (EPC), and the like, as well as next-generation networks and computing networks to be implemented in the future.

In addition, the communication network 500 of the present invention includes, for example, a plurality of access networks (not shown) and a core network (not shown), and may be configured to include an external network, for example, an Internet network (not shown).

Here, the access network (not shown) is an access network for performing wired/wireless communication through a mobile communication terminal device, for example, a plurality of base stations such as BS (Base Station), BTS (Base Transceiver Station), NodeB, eNodeB, etc. (Base Station Controller), may be implemented as a base station controller such as RNC (Radio Network Controller).

In addition, as described above, the digital signal processing unit and the wireless signal processing unit that were integrally implemented in the base station are divided into digital units (Digital Unit, hereinafter referred to as DU and radio unit, hereinafter referred to as RU), respectively, A plurality of RUs (not shown) may be installed in a plurality of areas, respectively, and the plurality of RUs (not shown) may be connected to a centralized DU (not shown) to be configured.

In addition, the core network (not shown) constituting the mobile network together with the access network (not shown) serves to connect the access network (not shown) and an external network, for example, an Internet network (not shown).

As described above, the core network (not shown) is a network system that performs a main function for a mobile communication service such as mobility control and switching between access networks (not shown), and is a network system that performs circuit switching or packet switching. switching), and manages and controls packet flow in the mobile network.

In addition, the core network (not shown) manages inter-frequency mobility, and performs a role for interworking with traffic in the access network (not shown) and the core network (not shown) and other networks, for example, the Internet network (not shown). may be Such a core network (not shown) further includes Serving GateWay (SGW), PDN GateWay (PGW), Mobile Switching Center (MSC), Home Location Register (HLR), Mobile Mobility Entity (MME) and Home Subscriber Server (HSS). It may be configured to include.

In addition, the Internet network (not shown) refers to a general public communication network, that is, a public network, through which information is exchanged according to the TCP/IP protocol, and is connected to the advertisement target application server 300 and the service device 400, The service provided from the advertisement target application server 300 or the service device 400 may be provided to the user terminal device 100 through a core network (not shown) and an access network (not shown), and the advertisement target application server 300 ) may also be provided to the user terminal device 100 through the same route. In addition, various types of information transmitted from the user terminal device 100 may be transmitted to the advertisement target application server 300 or the service device 400 through an access network (not shown) and a core network (not shown).

The wireless communication device 600 according to an embodiment of the present invention is installed in an arbitrary area to transmit and receive wireless signals to and from the user terminal device. In this case, the wireless communication device 600 may broadcast a wireless signal including identification information (Unique ID) to the mobile communication terminal device.

The wireless signal broadcast by the wireless communication device 600 according to an embodiment of the present invention may be a signal periodically transmitted by a beacon device or a signal designed to be transmitted/received by the wireless AP device. Each signal may include device identification information as described above.

The wireless communication device 600 may be one of a router, a repeater, a switch, and a bridge, and may include a wireless LAN, an UltraWideBand (UWB), a radio frequency, and infrared communication. It may be any device capable of implementing short-range communication such as (IrDA: Infrared Data Association), Zigbee, and Bluetooth.

In the above, the entire system for performing the advertisement providing method according to the embodiment of the present invention has been schematically described.

Next, the entire system for performing the advertisement providing method according to an embodiment of the present invention will be described in more detail with reference to FIGS. 2, 3 and 4 .

2 is a block diagram illustrating in more detail an entire system for performing an advertisement providing method according to an embodiment of the present invention.

Referring to FIG. 2 , a service application 121 and an advertisement target application 122 may be installed in the user terminal device 100 . The service device 400 may include an authentication-based information database 421 , a non-authentication-based information database 422 , a targeting module 431 , and a service management module 432 .

As described above, the service application 121 installed in the user terminal device 100 is an application that provides a customer-targeted service in conjunction with the service device 400 . For example, the service application 121 may be a mobile wallet application managed by the service device 400 .

The service application 121 may receive and store advertisement condition information from the service device 400 . The service application 121 may detect whether the advertisement condition information is satisfied based on the connection state with the wireless communication device.

In this case, the advertisement condition information may include one or more of information about a location, date, day of the week, and time. Here, the location information may be identification information of the wireless communication device 600 installed at a location where the service device 400 intends to provide advertisements, rather than exact location coordinates indicated by latitude and longitude. The identification information may be an IP address or MAC address of a wireless AP device, a UUID, SSID, or BSSID of a beacon device, and may be a unique value capable of identifying other wireless communication devices.

The service application 121 may check pre-stored identification information of the wireless communication device 600 and identification information of the currently connected wireless communication device 600 in order to check whether location information is satisfied among the advertisement condition information.

Information regarding one of the date, day, and time may also be used when the related information is stored in the wireless communication device 600 . It is also possible to use information about one of the date, day, and time stored in the user terminal device itself.

In an embodiment of the present invention, it is also possible to combine location information and time information to set the advertisement condition information to be satisfied when connected to the wireless communication device 600 in a specific location for a predetermined time or longer.

When the service application 121 detects that the advertisement condition information is satisfied, the non-authentication-based information may be extracted from the user terminal device 100 . The service application 121 may transmit the extracted non-authentication based information to the service device or the advertisement target application 122 .

Separately, the service application 121 may transmit authentication-based information collected during service provision to the service device 400 .

Although referred to as the service application 121 in the present invention, the service application may be in the form of a software module implementing some functions of a specific application, rather than a single complete application.

As described above, the advertisement target application 122 is an arbitrary application that provides advertisements according to an embodiment of the present invention. As an example, it may be an application related to a service provided by a department store or discount mart. There may be one or more such advertisement target applications 122 .

The authentication-based information database 421 included in the service device 400 is configured to store authentication-based information collected by the service device 400 providing a service to a customer. The non-authentication-based information database 422 is for storing non-authentication-based information collected by the service device 400 to provide advertisements separately from the process of performing the customer service provided by the service device 400 of the present invention. is composition.

The targeting module 431 and the service management module 432 are configured to control the service device 400 to provide advertisements to the user terminal device 100 according to an embodiment of the present invention.

The targeting module 431 is connected to the authentication-based information database 421 and is configured to extract a target customer list based on authentication information. Targeting may be performed based on authentication-based information.

In addition, the targeting module 431 may set advertisement condition information to be transmitted to the service application 121 in the targeted user terminal device 100 , and transmit the set advertisement condition information to the service management module 432 . .

The service management module 432 may request and collect non-authentication-based information based on the customer list extracted by the targeting module 431 . Also, based on the targeting customer list received from the targeting module 431 , advertisement condition information may be transmitted to the service application 121 in the targeted user terminal device 100 .

In addition, each module may be physically located in one server device, or may be stored and operated in separate server devices.

Next, a control flow of an advertisement providing method according to an embodiment of the present invention under such a system will be schematically described with reference to FIG. 3 .

3 is a message flow diagram illustrating an advertisement providing method according to an embodiment of the present invention.

According to an embodiment of the present invention, the targeting module 431 included in the service device 400 first extracts a list of customers to be targeted based on authentication-based information ( S300 ).

The extracted customer list is transmitted to the service management module 432 located in the service device 400, and the service management module 432 advertises conditions to the service application 121 in the user terminal device 100 corresponding to the customer list. The information is transmitted (S302).

As described above, the advertisement condition information may include one or more of information about a location, date, day, and time to provide advertisements. The location information may be identification information of a wireless communication device installed at a location where advertisements are to be provided, rather than coordinate information.

The service application 121 stores the received advertisement condition information (S304). The advertisement condition information may be transmitted from the service device 400 to the service application 121 at regular intervals and stored in the service application 121 .

In the state in which the advertisement condition information is stored, the service application 121 checks the connection state with the wireless communication device (S306), and detects whether the advertisement condition information is satisfied (S308).

In this case, the service application 121 may check identification information of the currently connected wireless communication device 600 . The service application 121 may determine that the location information among the advertisement condition information is satisfied when the identified identification information of the wireless communication device 600 matches the identification information of the wireless communication device 600 included in the advertisement condition information. have.

In this case, identification information of a plurality of wireless communication devices located in a predetermined area may be matched with advertisement condition information for providing one advertisement content.

The advertisement condition information may be set by combining information about a location and information about one of a date, a day of the week, and a time. For example, when the user terminal device 100 visits a certain location on a specific date or day, the advertisement target application 122 provides an advertisement, or when the user terminal device 100 stays in a certain location for a certain period of time or longer. The advertisement target application 122 may provide advertisements.

In addition, different conditions may be set for each advertisement content to be provided in the advertisement condition information.

For example, when the user terminal device 100 is located on the first floor of a department store for 1 minute or more, it may be set to provide an advertisement for cosmetics, and to provide an advertisement for a discount mart sale item when passing in the vicinity of a discount mart. .

That is, the advertisement condition information may include a plurality of conditions such as 'located on the first floor of a department store for more than 1 minute' or 'within a certain distance from a discount mart', and different advertisement contents may be provided depending on whether each condition is satisfied. .

In addition, the advertisement condition information may be set to provide advertisements when staying in a specific location within a predetermined time. For example, if the time spent at the restaurant is less than 30 minutes, advertisement content related to the restaurant may be provided, and if it exceeds 30 minutes, the advertisement content may not be provided.

In addition, the advertisement condition information may include information about the advertisement target application 122 , and different advertisement contents may be provided according to the type of the advertisement target application 122 that has requested the advertisement.

* As such, the service application 121 detects whether the advertisement condition information is satisfied (S308), and when detecting that the advertisement condition information is satisfied, extracts non-authentication-based information from the user terminal device 100 (S310).

As described above, the non-authentication-based information may include at least one of application activity information by an operation of a service application, advertisement-only user identification information related to an operating system installed in the user terminal device, or communication module information of an advertisement target application.

The service application 121 transmits the extracted non-authentication based information to the advertisement target application 122 and requests the advertisement target application 122 to publish the advertisement (S312).

The advertisement target application 122 receives the non-authentication-based information and the advertisement publication request from the service application 121, and provides the advertisement to the user (S314).

As described above, the message flow when providing advertisements in the system according to an embodiment of the present invention has been described.

Next, each device performing the advertisement providing method according to an embodiment of the present invention and an operation thereof will be described.

First, the structure and operation of the service device 400 according to an embodiment of the present invention will be described.

4 is a block diagram illustrating the structure of a service apparatus 400 performing an advertisement providing method according to an embodiment of the present invention.

Referring to FIG. 4 , a service device 400 according to an embodiment of the present invention may include a communication unit 410 , a storage unit 420 , and a control unit 430 .

Among them, the communication unit 410 is a means for receiving data from an external source and transmitting data to the external source, and is connected to the user terminal device 100 or the advertisement target application server 300 through the communication network 500 to communicate plays a role in

The communication unit 410 may be connected to the user terminal device 100 to transmit and receive authentication-based information and non-authentication-based information. The received information is stored in the storage 420 .

In addition, advertisement condition information may be transmitted to the service application 121 of the targeted user terminal device 100 , and advertisement content may be transmitted to the advertisement target application 122 or the advertisement target application server 300 .

The storage unit 420 may store a program for performing the advertisement providing method according to an embodiment of the present invention. Also, the storage unit 420 includes an authentication-based information database 421 . The authentication-based information database 421 may store authentication-based information in advance or may store authentication-based information newly collected from the user terminal device 100 . Also, the storage unit 420 may include the non-authentication-based information database 422 to store non-authentication-based information collected from the user terminal device 100 . The service device 400 may further include a database management system for managing the database.

In addition, the storage unit 420 may store information about the advertisement target application 122 set to provide advertisements according to an embodiment of the present invention. The storage unit 420 may store the customer list, advertisement condition information, and advertisement content extracted using authentication-based information.

The controller 430 is a configuration for controlling the service device 400 to perform the advertisement providing method, and may be implemented with the support of one or more processors.

Furthermore, the control unit 430 may operate by processing a command stored in the storage unit 420 through the one or more processors. In this case, the command may include, for example, an interpreted command such as a script command such as JavaScript or ECMAScript command, executable code, or other commands stored in a computer-readable medium.

In particular, the controller 430 according to an embodiment of the present invention may include a targeting module 431 and a service management module 432 .

The targeting module 431 uses the authentication-based information stored in the authentication-based information database 421 to extract a target customer list to be provided with advertisements. The customer list may be extracted using personal information included in authentication-based information.

The targeting module 431 transmits the extracted customer list to the service management module 432 , and the service management module 432 checks the validity of the received customer list. Here, the validation of validity means checking whether a non-authentication-based information request to the user terminal device 100 corresponding to the customer list is possible.

When the validity of the customer list is confirmed, the service management module 432 transmits advertisement condition information to the user terminal device 100 of the customer included in the customer list.

In addition, when the service management module 432 receives non-authentication-based information from the service application 121 or the advertisement target application 122 in the user terminal device 100 , the service management module 432 controls the communication unit 410 to transmit the advertisement content to the advertisement target application. 122 or may be transmitted to the advertisement target application server 300 .

Although not shown, the service device 400 according to an embodiment of the present invention may further include an input device and an output device used in a general computing device.

5 is a flowchart illustrating the operation of the service device 400 .

Referring to FIG. 5 , first, the service device 400 extracts a list of customers to be targeted based on authentication-based information ( S500 ). The authentication-based information may be pre-stored in the authentication-based information database 421 of the service device 400 , and may be collected through the service application 121 in the user terminal device 100 . That is, through the step S500, it is possible to extract a customer list in which information related to the user terminal device 100 of the user and the previously authenticated user in the service providing process provided by the service device 400 of the present invention are collected. .

After step S500, the service device 400 transmits advertisement condition information to the service application 121 in the user terminal device 100 corresponding to the customer list extracted in step S500 (S502). The transmitted advertisement condition information is stored in the user terminal device 100 by the service application 121, and the service application 121 is used to detect whether the advertisement condition information is satisfied.

When the advertisement target application 122 transmits non-authentication-based information and requests advertisement content through a series of processes in the user terminal device 100 (S504), the service device 400 receives and stores the non-authentication-based information, and advertisement The advertisement content is transmitted to the target application 122 or the advertisement target application server 300 (S506).

As described above, the operation process of the service device 400 according to an embodiment of the present invention has been described through a flowchart.

Next, the structure and operation of the user terminal device 100 according to an embodiment of the present invention will be described.

Referring to FIG. 6 , the user terminal device 100 according to an embodiment of the present invention includes a communication unit 110 , a storage unit 120 , a control unit 130 , an input unit 140 , and an output unit 150 . can

The communication unit 110 is a means for receiving data from an external source and transmitting data to the external source, for example, a network interface card and a corresponding Network Driver Interface Specification (“NDIS”) stack, such as a stack. It may be represented as a logical combination of one or more software and/or hardware modules.

The communication unit 110 may support various communication protocols. For example, it may support various mobile communication standards such as AMPS, CDMA, GSM, W-CDMA, HSDPA, LTE, LTE-A, and the like, and may also support short-range wireless network technologies such as BLE and Zigbee.

In particular, in the present invention, the communication unit 110 may transmit/receive data to and from the advertisement target application server 300 or the service device 400 through the communication network 500 , and may communicate with the communication network 500 according to the mobile communication standard. It includes a mobile communication module for data transmission and reception by connection. The transmission/reception data includes data related to servicing the original function of the advertisement target application provided by the advertisement target application server 300 and data transmitted/received with the service device 400 according to an embodiment of the present invention.

The storage unit 120 is configured to store data or programs executed or processed by the control unit 130 . Basically, the storage unit 120 is an operating system (OS) for booting the mobile communication terminal device and operating each of the above-described components, various user functions, for example, for supporting the call function of the mobile communication terminal device. User functions, MP3 user functions for playing other sound sources, image output functions for playing images such as photos, application programs for supporting video playback functions, etc. can be stored.

In particular, in the present invention, the storage unit 120 may store an application or computer program for performing the advertisement providing method according to the present invention. As such an application or computer program, a service application 121 and an advertisement target application 122 are installed in the storage unit 120 .

The control unit 130 is a component for performing overall control of the mobile communication terminal device, and may operate by processing commands stored in the storage unit 120 through one or more processors. In this case, the command may include, for example, an interpreted command such as a script command such as JavaScript or ECMAScript command, executable code, or other commands stored in a computer-readable medium.

In particular, in the present invention, the control unit 130 receives the advertisement condition information through the communication unit 110 according to the operation of the service application 121 and stores it in the storage unit 120 . In addition, it is detected whether the advertisement condition information is satisfied according to the operation of the service application 121 . In addition, when the advertisement condition information is satisfied, non-authentication based information may be extracted according to the operation of the service application 121 , and the communication unit 110 may be controlled to transmit the extracted non-authentication based information to the service device 400 .

In addition, the controller 130 may check whether the advertisement target application 122 is installed in the user terminal device 100 . When the advertisement target application is not installed, the user may be induced to install the advertisement target application 122 according to the operation of the service application 121 .

In addition, the control unit 130 according to the operation of the advertisement target application 122, the advertisement target application 122 received from the service device 400 or the advertisement target application server 300, the advertisement content to the output unit 150. can be displayed.

The advertisement target application 122 may be one or more, and is arbitrarily set according to a policy of an operator providing a customer target service using the service device 400 . The information about the advertisement target application 122 may be included in advertisement condition information transmitted by the service device 400, and the service application 121 may pre-store information about the specified advertisement target application 122. may be

That is, the control unit 130 operates according to the service logic of the application or computer program stored in the storage unit 120 to perform the advertisement providing method according to the present invention.

The input unit 140 is configured to receive commands and information from an advertiser, and generates a predetermined input signal according to a user's operation and transmits the generated input signal to the control unit 130 .

The input unit 140 may be implemented as various input means that are currently commercialized or that can be commercialized in the future, for example, not only general input devices such as a keyboard, mouse, joystick, touch screen, touch pad, etc. It may include a gesture input means for detecting and generating a specific input signal, and a voice recognition means for recognizing the user's voice.

In addition, the input unit 140 may be connected to the control unit 130 through a system bus and an input/output interface.

*Here, the input/output interface is very much like a serial port interface, PS/2 interface, parallel port interface, USB interface, IEEE (Institute of Electrical and Electronics Engineers) 1394 interface (i.e. FireWire interface), for example. It can logically represent any of a variety of different interfaces, or even a combination of different interfaces.

The output unit 150 is a configuration that provides the operation result or state of the user terminal device 100 so that the advertiser can recognize it, and in particular, may visually output information using a display means.

For example, the output unit 150 may include a discharge light display (ELD), a vacuum fluorescent display (VFD), a liquid crystal display (LCD), a light emitting diode display, a plasma display panel (PDP), and an organic light emitting diode. It can be implemented with various two-dimensional display means such as (OLED), as well as three-dimensional display means such as holography or a laser beam.

The output unit 150 may be connected to the control unit 130 through a video interface such as High Definition Multimedia Interface (HDMI), Graphics Device Interface (GDI), etc., and the connection between the control unit 130 and the video interface is a system bus. can be done through

In particular, in the present invention, the output unit 150 may be used to display an advertisement received from the advertisement target application server 300 .

7 is a flowchart illustrating the operation of the service application 121 in the user terminal device 100 .

Referring to FIG. 7 , first, the service application 121 in the user terminal device 100 receives and stores advertisement condition information from the service device 400 ( S700 ).

Thereafter, the service application 121 checks whether the advertisement condition information is satisfied based on the connection state with the wireless communication device (S702). In the method of confirming whether the advertisement condition information is satisfied, the service application 121 checks the connection state with the wireless communication device 600 and information required to check whether the advertisement condition information is satisfied from the connected wireless communication device 600 . It can be to look up . Here, the necessary information may be identification information of the wireless communication device or a time connected to the wireless communication device.

The service application 121 that has detected whether the advertisement condition information is satisfied, checks whether the advertisement target application 122 is installed in the same user terminal device 100 as the user terminal device 100 in which the service application is installed (S704) ).

If the advertisement target application 122 is not installed, the service application 121 induces the user to install the advertisement target application 122 (S706). Here, as a method of inducing installation, a push message may be displayed in a notification window. In order to display the push message in the notification window, consent to display the push message may be obtained from the user in advance through the service application 121 . In addition, benefits (coupons, etc.) provided by the service application 121 when the advertisement target application 122 is installed in the push message may also be displayed.

When the advertisement target application 122 is installed or the advertisement target application 122 is pre-installed through the installation induction, the service application 121 extracts non-authentication based information from the user terminal device 100 (S708) ).

The extracted non-authentication-based information, advertisement condition information confirmation, advertisement target application 122 installation confirmation, advertisement target application 122 installation guidance, or advertisement target application 122 installation fact may be transmitted to the service device 400 .

The service application 121 transmits the extracted non-authentication based information to the advertisement target application 122 (S708).

If, as a result of step S702, the advertisement condition information is not satisfied, the step of detecting whether the advertisement condition information is satisfied without additional operation is performed again.

As described above, the structure and operation of the user terminal device 100 according to an embodiment of the present invention has been described.

The present invention includes a program for performing an advertisement providing method, wherein the program recorded on the recording medium is read, installed, and executed by a computer to execute the above-described functions.

Here, in order for the computer to read the program recorded on the recording medium and execute the functions implemented as the program, the above-described program includes C, C++, It may include code coded in a computer language such as JAVA or machine language.

That is, the above code is a data-oriented language such as SQL, dBase, etc., a system language such as C, Objective C, C++, assembly, etc., an architectural language such as Java, NET, etc., and a language such as an application language such as PHP, Ruby, Perl, Python, etc. All languages are included, but are not limited thereto and may include all languages widely known to those of ordinary skill in the art to which the present invention pertains.

Such code may include a function code related to a function defining the above-mentioned functions, etc., and may include an execution procedure related control code necessary for the processor of the computer to execute the above-mentioned functions according to a predetermined procedure.

In addition, this code may further include additional information necessary for the processor of the computer to execute the above functions or code related to memory reference for which location (address address) in the internal or external memory of the computer should be referenced. .

In addition, when the processor of the computer needs to communicate with any other computer or server located remotely in order to execute the functions described above, the code can be executed by the processor of the computer using the communication module of the computer. It may further include a communication-related code for how to communicate with other computers or servers, and what information or media to transmit and receive during communication.

A computer-readable medium suitable for storing the computer program instructions and data is, for example, a recording medium, a magnetic medium such as a hard disk, a floppy disk, and a magnetic tape, and a compact disk read only memory (CD-ROM). , an optical recording medium such as a DVD (Digital Video Disk), a magneto-optical medium such as a floppy disk, and a ROM (Read Only Memory), RAM (RAM) , Random Access Memory), flash memory, EPROM (Erasable Programmable ROM), and includes a semiconductor memory such as EEPROM (Electrically Erasable Programmable ROM). The processor and memory may be supplemented by, or integrated into, special purpose logic circuitry.

In addition, the computer-readable recording medium is distributed in a computer system connected through a network, so that the computer-readable code can be stored and executed in a distributed manner.

And, in consideration of the system environment of a computer that reads a recording medium and executes a program by reading a recording medium, a functional program and related codes and code segments for implementing the present invention, programmers in the technical field to which the present invention belongs may be easily inferred or changed by

Each step according to the embodiments of the present invention may be implemented as computer-executable instructions and executed by a computing system. As used herein, “computing system” is defined as one or more software modules, one or more hardware modules, or a combination thereof that operate in conjunction with the performance of operations on electronic data.

For example, the definition of a computer system includes software modules, such as the operating system of a personal computer, and hardware components of the personal computer. The physical layout of the module is not important. A computer system may include one or more computers connected through a network.

Similarly, a computing system may be implemented as a single physical device in which internal modules such as memory and processors operate in concert with the performance of operations on electronic data.

Also, an implementation implementing the technical features described herein may include, for example, a backend component, such as a data server, or may include, for example, a middleware component, such as an application server.

In a computing system comprising any combination of one or more of such backends, middleware or frontend components, or a frontend component, such as a client computer having a graphical user interface or a web browser, for example, through which a user may interact with an implementation of the subject matter described herein. may be implemented. The components of the system may be interconnected by any form or medium of digital data communication, such as, for example, a communication network.

That is, the apparatus for performing the advertisement providing method according to the present invention may be implemented to perform the above-described embodiments based on the computing system described below.

8 is a diagram illustrating an operating environment of an apparatus for performing an advertisement providing method according to an embodiment of the present invention. That is, it is a diagram for explaining an operating environment of the user terminal device 100 or the service device 400 .

8 and the following description are intended to provide a brief, general description of a suitable computing environment in which the present invention may be implemented. Although not a requirement, the functions of the user terminal device 100 and/or the service device 400 according to the present invention may be described in terms of computer-executable instructions such as program modules being executed by a computer system.

Generally, program modules include routines, programs, objects, components, data structures, etc. that perform particular tasks or implement particular abstract data types. Computer executable instructions, associated data structures, and program modules represent examples of program code means for carrying out the acts of the invention disclosed herein.

Referring to FIG. 8 , the computing system applicable to the user terminal device 100 and the service device 400 according to the present invention includes a processing unit 11 , a system memory 12 , and the system memory 12 . and a computing device in the form of a system bus (10) for connecting various system components to the processing unit (11).

The processing unit 11 may execute computer-executable instructions designed to implement aspects of the present invention.

The system bus 10 may be any of several types of bus structures including a local bus, a peripheral bus, and a memory bus or memory controller using any of a variety of bus architectures.

The system memory 12 includes a read only memory (ROM) 12a and a random access memory (RAM) 12b. A basic input/output system (BIOS) 13a containing basic routines that help transfer information between components within the computing system, such as during startup, may be stored generally in ROM 12a.

The computing system may comprise storage means, for example a hard disk drive 15 for reading information from or writing information to, a hard disk drive 15 for reading information from or writing information to a magnetic disk. may include a magnetic disk drive 16 for writing to, and an optical disk drive 17 for reading information from, or writing information to, an optical disk, such as, for example, a CD-ROM or other optical medium. .

The hard disk drive 15 , the magnetic disk drive 16 , and the optical disk drive 17 are connected to the system by a hard disk drive interface 18 , a magnetic disk drive-interface 19 , and an optical drive interface 20 , respectively. connected to the bus 10 .

In addition, the computing system may further include an external memory 21 as a storage means. The external memory 21 may be connected to the system bus 10 through the input/output interface 24 .

The drives described above and associated computer readable media read and written by the drives provide non-volatile storage of computer executable instructions, data structures, program modules, and other data.

The exemplary environment described herein illustrates hard disk 15, magnetic disk 16 and optical disk 17, but in addition to magnetic cassettes, flash memory cards, DVDs, Bernoulli cartridges, RAM Other tangible computer-readable media for storing data may be used, including , ROM, and the like.

an operating system (13b), one or more application programs (13c), other program modules (13d), and one or more program modules including program data (13c), which are loaded and executed by the processing unit (11) The program code means may be stored in the hard disk 15, magnetic disk 16, optical disk 17, ROM 12a or RAM 12b.

In addition, the computing system may receive commands and information from a user through other input devices 22 such as a keyboard, a pointing device, a microphone, a joystick, a game pad, a scanner, and the like. These input devices 22 may be connected to the processing unit 11 via an input/output interface 24 coupled to the system bus 10 .

The input/output interface 24 is a very flexible interface such as, for example, a serial port interface, a PS/2 interface, a parallel port interface, a USB interface, an Institute of Electrical and Electronics Engineers (IEEE) 1394 interface (ie, a FireWire interface). It can logically represent any of a variety of different interfaces, or even a combination of different interfaces.

In addition, the computing system to which the present invention is applied may further include a display device 26 such as a monitor or LCD, or an audio device 27 such as a speaker or microphone, which are connected via the video/audio interface 25 . connected to the system bus 10 .

Other peripheral output devices (not shown) may also be connected to the computer system, such as, for example, speakers and printers. The video/audio interface unit 25 may include a High Definition Multimedia Interface (HDMI), a Graphics Device Interface (GDI), or the like.

Further, a computing system embodying the present invention is connectable to networks such as, for example, office-wide or enterprise-wide computer networks, home networks, intranets, and/or the Internet. Computer systems may exchange data via such networks with external sources, such as, for example, remote computer systems, remote applications, and/or remote databases.

To this end, the computing system to which the present invention is applied includes a network interface 27 that receives data from and/or transmits data to an external source.

In the present invention, such a computing system may transmit and receive information to and from a device located at a remote location through the network interface 27 . For example, when the computing system means the user terminal device 100 , information may be transmitted and received with the service device 400 through the network interface 27 .

On the other hand, when the computing system means the service device 400 , information may be transmitted/received to and from the user terminal device 100 through the network interface 27 . Network interface 27 may represent a logical combination of one or more software and/or hardware modules, such as, for example, a network interface card and a corresponding Network Driver Interface Specification (“NDIS”) stack.

Likewise, the computer system receives data from, or transmits data to, an external source via input/output interface 24 . The input/output interface 24 may be coupled to a modem 23 (eg, a standard modem, cable modem, or digital subscriber line (“DSL”) modem), through which an external source It may receive data from and/or transmit data to an external source.

8 illustrates an operating environment suitable for the present invention, the principles of the present invention may be employed in any system capable of implementing the principles of the present invention, with appropriate modifications, if necessary. The environment depicted in FIG. 8 is exemplary only and does not represent a small fraction of the wide variety of environments in which the principles of the present invention may be implemented.

In addition, various information generated when the advertisement providing program of the present invention is executed may be stored and accessed in any computer-readable medium related to the computing system as shown in FIG. 8 .

For example, some of these program modules and some of the associated program data, for storage in system memory 12 , may include operating system 13b , application programs 13c , program modules 13d , and/or program data (13e) may be included.

Also, when a mass storage device such as a hard disk is connected to the computing system, such program modules and related program data may be stored in the mass storage device.

In a network environment, the program module or a part thereof related to the present invention is a remote computer system connected through the modem 23 or the network interface 25 of the input/output interface 24 , for example, the computing of the advertisement target application server 300 . may be stored in system memory associated with the system and/or in a remote memory storage device such as a mass storage device. Execution of these modules may be performed in a distributed environment as described above.

As described above, while this specification contains numerous specific implementation details, these are not to be construed as limiting as to the scope of any invention or claim, but rather may be specific to particular embodiments of a particular invention. It should be understood as a description of features. Certain features that are described herein in the context of separate embodiments may be implemented in combination in a single embodiment.

Conversely, various features that are described in the context of a single embodiment may also be implemented in multiple embodiments, either individually or in any suitable subcombination. Furthermore, although features operate in a particular combination and may be initially depicted as claimed as such, one or more features from a claimed combination may in some cases be excluded from the combination, the claimed combination being a sub-combination. or a variant of a sub-combination.

Likewise, although acts are depicted in the figures in a particular order, it should not be construed that all acts shown must be performed or that such acts must be performed in the specific order or sequential order shown in order to achieve desirable results. In certain cases, multitasking and parallel processing may be advantageous.

Further, the separation of the various system components of the above-described embodiments should not be construed as requiring such separation in all embodiments, and the program components and systems described may generally be integrated together into a single software product or packaged into multiple software products. You have to understand that you can.

The present description sets forth the best mode of the invention, and provides examples to illustrate the invention and to enable a person skilled in the art to make and use the invention. This written specification does not limit the present invention to the specific terms presented.

Accordingly, although the present invention has been described in detail with reference to the above-described examples, those skilled in the art can make modifications, changes and modifications to the examples without departing from the scope of the present invention.

Therefore, the scope of the present invention should not be defined by the described embodiments, but should be defined by the claims.

The present invention relates to a method for providing an advertisement, a service apparatus for performing the same, and a user terminal device, wherein the service device targets a customer using authentication-based information, sets advertisement conditions, and transmits the advertisement to a service application in the user terminal device; When the condition is satisfied, it is possible to extract non-authentication-based information of the targeted customer to provide advertisements to applications provided by others.

The present invention can expand the advertising medium to various applications operated by third parties as described above, and the advertisement target application collects personal information or location information through pre-stored information on conditions for providing advertisements in the user terminal device. to provide targeted advertising without

This can soon contribute to the development of the service industry, and in addition, the present invention has industrial applicability because it has sufficient commercial or commercial potential and can be clearly implemented in reality.

100: user terminal device
300: advertisement target application server
400: service device
500: network
600: wireless communication device

Claims (8)

A method for providing advertisements by a service device connected to a user terminal device, the method comprising:
extracting a target customer list by using authentication-based information that is information related to a previously authenticated customer with respect to the service provided by the service device; and
Transmitting advertisement condition information to a service application in a specific user terminal device corresponding to the extracted customer list, determining the connection state between the user terminal device and the wireless communication device, and confirming the identification information of the currently connected wireless communication device Thus, if the identified identification information of the wireless communication device matches the identification information of the wireless communication device included in the advertisement condition information, it is determined that the user terminal device satisfies the advertisement condition information, and the user terminal device sends the advertisement extracting non-authentication-based information when condition information is satisfied;
A method of providing advertisements, including. According to claim 1,
The advertisement condition information includes at least one of location, date, day and time information, and the location information is identification information of a wireless communication device installed at a location where the service device intends to provide advertisements. how to serve advertisements; 3. The method of claim 2,
The method for providing advertisements, characterized in that the wireless communication device is a beacon device having identification information including one of a UUID, an SSID, or a BSSID. 4. The method of claim 3,
The method of providing advertisement, characterized in that the service device is set to satisfy the advertisement condition information when the service device is connected to a wireless communication device in a specific location for a predetermined time or more by combining the location information and the time information. A method for providing advertisements by a service application in a user terminal device, the method comprising:
For the service provided by the service device, a targeting customer list is extracted using authentication-based information that is information related to a previously authenticated customer, and advertisement condition information is transmitted to a service application in a specific user terminal device corresponding to the extracted customer list. receiving advertisement condition information from the service device;
The connection state with the wireless communication device is determined, the identification information of the currently connected wireless communication device is checked, and when the checked identification information of the wireless communication device matches the identification information of the wireless communication device included in the advertisement condition information, the determining that the advertisement condition information is satisfied; and
extracting non-authentication-based information when the advertisement condition information is satisfied;
Advertisement providing method by a user terminal device comprising a. A computer-readable recording medium in which a program for executing the method according to any one of claims 1 to 5 is recorded. a communication unit for communicating with the user terminal device;
With respect to the service provided by the service device, the targeting customer list is extracted using authentication-based information that is information related to the previously authenticated customer, and the advertisement condition information is transmitted to the service application in the specific user terminal device corresponding to the extracted customer list. Transmitting, determining a connection state between the user terminal device and the wireless communication device, checking identification information of the currently connected wireless communication device, and wireless communication in which the identified identification information of the wireless communication device is included in the advertisement condition information a control unit configured to determine that the advertisement condition information is satisfied when the identification information of the device matches, and to extract non-authentication-based information when the user terminal device satisfies the advertisement condition information; and
a storage unit for storing the authentication-based information and the non-authentication-based information;
Service device comprising a. For the service provided by the service device, a targeting customer list is extracted using authentication-based information that is information related to a previously authenticated customer, and advertisement condition information is transmitted to a service application in a specific user terminal device corresponding to the extracted customer list. a communication unit for communicating with the service device or the advertisement target application server;
a storage unit in which the service application is stored; and
The service application receives the advertisement condition information from the service device, determines the connection state with the wireless communication device, checks the identification information of the currently connected wireless communication device, and the identified identification information of the wireless communication device is the advertisement condition information a control unit for determining that the advertisement condition information is satisfied when the identification information of the wireless communication device included in the .
A user terminal device comprising a.

Images