KR20210085735A - Apparatus and method for providing online outdoor advertising service - Google Patents

Abstract

The present invention relates to a device for providing an online outdoor advertisement service. An online outdoor advertising service providing device includes: a data receiving unit for receiving advertisement content information from an advertiser terminal, receiving advertisement production price information from an advertisement producer terminal, and receiving information about an advertisement location from an advertisement posting terminal; an information processing unit for matching the advertisement content information, the price information, and the advertisement location information for each advertisement posting position based on the advertisement contents information, the advertisement production price information, and the advertisement location information; a database unit which stores matching result information; and a transmitter which provides the matching result information to the advertiser terminal. Accordingly, it is possible to solve the absence of a necessary information sharing means between an advertiser, an advertisement producer, and a user.

Description

Apparatus and method for providing an online outdoor advertising service {APPARATUS AND METHOD FOR PROVIDING ONLINE OUTDOOR ADVERTISING SERVICE}

The present application relates to an apparatus and method for providing an online outdoor advertisement service.

In general, mutually required information is common between an advertiser who wants to make an advertisement and related advertisement, an advertisement producer who wants to produce an advertisement, and a user who appears in the advertisement.

Conventional advertisers and advertisement producers did not have a foundation for mutual communication, so the advertisers had to visit advertisement companies for consultation and obtain separate budgets for advertisement production.

In addition, since it is not easy for advertising producers to contact advertisers, they have to advertise a separate advertisement production work. Users find it difficult to find their celebrity among many electronic billboards in crowded subways or downtown, and their own application or website is not suitable. , and it was difficult to check the reservation schedule through open chat.

Therefore, there is an urgent need for a means for mutual communication and information sharing between advertisers, advertisement producers, and users (eg, fans of idols).

The background technology of the present application is disclosed in Korean Patent Publication No. 10-0964879.

The present application is to solve the problems of the prior art, and an object of the present application is to provide an apparatus and method for providing an online outdoor advertisement service that can solve the absence of a necessary information sharing means between an advertiser, an advertisement producer, and a user.

However, the technical problems to be achieved by the embodiments of the present application are not limited to the technical problems as described above, and other technical problems may exist.

As a technical means for achieving the above technical problem, an apparatus for providing an online outdoor advertisement service according to an embodiment of the present application receives advertisement content information from an advertiser terminal, receives advertisement production price information from an advertisement producer terminal, and a data receiving unit for receiving information about an advertisement location from the posting terminal; an information processing unit for matching advertisement contents information, price price information, and advertisement position information for each advertisement posting position based on the advertisement contents information, the advertisement production price information, and the advertisement position information; a database unit for storing the matching result information; and a transmitter for providing matching result information to the advertiser terminal.

In addition, the advertisement posting location includes in front of a ticket gate in a subway station, a passage in a station, a newsstand in a station, a transfer road, a passage to an exit, and an advertisement possible area in the subway, and the information processing unit, the advertisement posting for each subway station The location, the advertisement production price information, the advertisement location information, and the advertisement content information may be matched.

In addition, the receiving unit further receives information about the name of the celebrity to be advertised from the user terminal and the location information of the user terminal from the user terminal, and the transmitter is linked with the name of the celebrity to be advertised to the user terminal It is possible to transmit the result information of the matching.

In addition, the apparatus for providing an online outdoor advertisement service according to an embodiment of the present application is based on the location information of the user terminal, the name information of the advertisement target entertainer, and the advertisement target entertainer from the location of the user terminal based on the matching result information Further comprising a path generating unit for generating the shortest distance path information to the advertisement posting position associated with the, the transmitter may transmit the shortest distance path information to the user terminal.

In addition, the apparatus for providing an online outdoor advertisement service according to an embodiment of the present application further includes an outdoor advertisement management unit installed at an advertisement posting position to control a display outputting advertisement content, and the receiving unit may receive the advertisement from the user terminal. Upon receiving memo information related to content, the outdoor advertisement management unit may generate memo content based on the memo information and display the memo content together with the advertisement content.

In addition, the receiving unit receives the request information for sharing the memo information and the sharing target user terminal information from the user terminal, and the transmitting unit transmits the memo information to the sharing target user terminal according to the request information. The memo information can be shared.

In addition, in the online outdoor advertisement service apparatus according to an embodiment of the present application, the database stores profanity-related information, and based on the profanity-related information, it is determined whether or not the memo information contains profanity to determine whether or not to write it. It may include more wealth.

In addition, the receiving unit receives usage history information from the user terminal, and the information processing unit sets a rating for each user based on the usage history information, classifies viewable advertisement content information based on the user-specific rating, and , the transmitter may transmit the viewable advertisement content information to the user's terminal.

In addition, the advertisement content information includes desired advertisement display size information, desired outdoor advertisement type information, advertisement target celebrity information, advertisement target product information, advertisement period information, and desired advertisement location information, and the advertisement location The information about the advertisement includes information about the available time for advertisement by location, information about the area available for advertisement, information about the location of the advertisement, and information about the posting cost for each location of the advertisement, and the advertisement price information includes price information according to the display size of the advertisement according to the company. and price information according to the type of outdoor advertisement according to the company, and the usage history information may include information on whether the user has joined the fan club and information on the number of times of memo writing.

Meanwhile, in the method for providing an online outdoor advertisement service using the apparatus for providing an online outdoor advertisement service according to an embodiment of the present application, the receiving unit receives advertisement content information from an advertiser terminal, receives advertisement production price information from an advertisement producer terminal, Receiving information about an advertisement location from the advertisement posting owner terminal; matching, in the information processing unit, the content information, the price price information, and the advertisement location information for each advertisement posting location based on the advertisement content information, the price price information, and the advertisement location information; storing, in a database unit, information on the result of the matching; and providing, from the transmitter, information on the result of matching to the advertiser terminal.

The above-described problem solving means are merely exemplary, and should not be construed as limiting the present application. In addition to the exemplary embodiments described above, additional embodiments may exist in the drawings and detailed description.

According to the above-described problem solving means of the present application, it is possible to provide an apparatus and method for providing an online outdoor advertisement service that can solve the absence of a necessary information sharing means between an advertiser, an advertisement producer, and a user.

According to the above-described problem solving means of the present application, it is installed at the advertisement posting position and displays the advertisement contents together with the memo contents, so that labor for things that need to be collected again later, such as off-line Post-it notes for outdoor advertisements, can be saved. .

In addition, according to the above-described problem solving means of the present application, it is possible to prevent malicious comments by providing a judgment unit that determines whether or not to write the memo information by identifying the presence or absence of profanity in the memo information based on the profanity related information.

In addition, according to the above-described problem solving means of the present application, the shortest distance path from the location of the user terminal to the advertisement posting position associated with the advertisement target celebrity based on the location information of the user terminal, the name information of the advertisement target entertainer, and the matching result information By generating information, it can be provided with the shortest route for finding outdoor advertisements in complex subways or cities.

However, the effects obtainable herein are not limited to the above-described effects, and other effects may exist.

1 is a diagram illustrating a schematic configuration of a system for providing an online outdoor advertisement service according to an embodiment of the present application.
2 is a block diagram schematically illustrating the configuration of an apparatus for providing an online outdoor advertisement service according to an embodiment of the present application.
3A and 3B are screens on which information applied to the subway by an advertiser terminal is received using the apparatus for providing an online outdoor advertisement service according to an embodiment of the present application.
4 is a diagram illustrating an example in which a user terminal receives advertisement location information using the apparatus for providing an online outdoor advertisement service according to an embodiment of the present application.
FIG. 5 is a screen showing a screen on which a user terminal receives information on a shortest distance to an advertisement posting location to be searched based on a user's location using the online outdoor advertisement service providing apparatus according to an embodiment of the present application.
6 is a diagram illustrating an example of a memo writing function of an apparatus for providing an online outdoor advertisement service according to another embodiment of the present application.
7 is a diagram illustrating an example in which a user terminal shares its own memo content by using the apparatus for providing an online outdoor advertisement service according to an embodiment of the present application.
8 is a diagram for explaining an example in which it is impossible to write an electronic memo when profanity is included in the memo content using the apparatus for providing an online outdoor advertisement service according to an embodiment of the present application.
9 is a diagram for explaining advertisement content transmitted according to user-specific ratings using the apparatus for providing an online outdoor advertisement service according to an embodiment of the present application.
10 is a flowchart of a method for providing an online outdoor advertisement service according to an embodiment of the present application.

Hereinafter, embodiments of the present application will be described in detail with reference to the accompanying drawings so that those of ordinary skill in the art to which the present application pertains can easily implement them. However, the present application may be embodied in several different forms and is not limited to the embodiments described herein. And in order to clearly explain the present application in the drawings, parts irrelevant to the description are omitted, and similar reference numerals are attached to similar parts throughout the specification.

Throughout this specification, when a part is "connected" with another part, it is not only "directly connected" but also "electrically connected" or "indirectly connected" with another element interposed therebetween. "Including cases where

Throughout this specification, when it is said that a member is positioned "on", "on", "on", "under", "under", or "under" another member, this means that a member is positioned on the other member. It includes not only the case where they are in contact, but also the case where another member exists between two members.

Throughout this specification, when a part "includes" a component, it means that other components may be further included, rather than excluding other components, unless otherwise stated.

1 is a diagram showing a schematic configuration of a system for providing an online outdoor advertisement service according to an embodiment of the present application.

Hereinafter, the apparatus 10 for providing an online outdoor advertisement service according to an embodiment of the present application will be referred to as the present apparatus 10 for convenience of description.

Referring to FIG. 1 , the online outdoor advertisement service providing system includes a device 10 , a display 100 , an advertiser terminal 101 , an advertisement producer terminal 102 , an advertisement posting host terminal 103 , and a user terminal 104 . may include.

The device 10 and the advertiser terminal 101, the advertisement producer terminal 102, the advertisement posting terminal 103, the user terminal 104, and the display 100 installed at the advertisement posting location may be interconnected by a network. have. The network refers to a wired and wireless connection structure capable of exchanging information between each node such as a terminal and a server, and an example of such a network includes a 3rd Generation Partnership Project (3GPP) network, a Long Term Evolution (LTE) network, 5G network, WIMAX (World Interoperability for Microwave Access) network, Internet (Internet), LAN (Local Area Network), Wireless LAN (Wireless Local Area Network), WAN (Wide Area Network), PAN (Personal Area Network), Bluetooth ( Bluetooth) network, satellite broadcasting network, analog broadcasting network, Digital Multimedia Broadcasting (DMB) network, etc. may be included, but is not limited thereto.

The display 100 includes a cathode ray tube (CRT), a flat panel display (FPD), a liquid crystal display (LCD), a plasma display panel (PDP), a light emitting diode (LED), and an organic light emitting diode (OLED) method. can, but is not limited thereto. In addition, the display 100 may be installed at an advertisement posting position to be described below and controlled by the outdoor advertisement management unit 17 .

The advertiser terminal 101, the advertisement producer terminal 102, the advertisement post terminal 103 and the user terminal 104 are, for example, a Personal Communication System (PCS), a Global System for Mobile communication (GSM), and a Personal Communication System (PDC). Digital Cellular), PHS (Personal Handyphone System), PDA (Personal Digital Assistant), IMT (International Mobile Telecommunication)-2000, CDMA (Code Division Multiple Access)-2000, W-CDMA (WCode Division Multiple Access), Wibro (Wireless) Broadband Internet) terminals, smartphones, smartpads, tablet PCs, laptops, wearable devices, digital signage, etc. may include all types of input/output capable wired and wireless communication devices, but limited thereto. it's not going to be

The advertiser terminal 101, the advertisement producer terminal 102, the advertisement posting terminal 103 and the user terminal 104 are terminals that create and display content (content creation terminal), a web or a program (or application). ) can be used to create content, and information corresponding to each can be transmitted to the receiver 11 of the device 10 through a network. In addition, the terminals are terminals capable of receiving and outputting various types of information from the apparatus 10 through a network.

The advertiser terminal 101 may transmit advertisement content information created by the advertiser to the receiver 11 of the device 10 , and receive information on the result of matching for advertisers from the transmitter 15 of the device 10 . can According to an embodiment of the present application, advertisement content information includes, for example, desired advertisement display size information, desired outdoor advertisement type information, advertisement target celebrity information, advertisement target product information, advertisement period information, advertisement desired It may include location information, NG image information and preliminary advertisement information during advertisement production. However, the present invention is not limited thereto. The advertisement producer terminal 102 may transmit price price information for advertisement production written by the advertisement producer to the receiver 11 of the device 10 , and match the advertisement producer from the transmitter 15 of the device 10 . of the result information can be received. According to an embodiment of the present application, the advertisement production price information may include, for example, price price information according to the display size of the advertisement according to the company and price information according to the type of outdoor advertisement according to the company. However, the present invention is not limited thereto.

The types of outdoor advertisements described above may include, but are not limited to, wall signs, protruding signs, performance signs, rooftop signs, and post-use signboards.

The advertisement posting host terminal 103 may transmit information on the advertisement position created by the advertisement posting owner to the receiving unit 11 of the device 10 , and from the transmitting unit 15 of the present device 10 to the advertisement posting user. Matching result information may be received. According to an embodiment of the present application, the information on the advertisement location may include, for example, information about when advertisement is available by location, information about an area where advertisement is available, advertisement location information, and information on posting cost for each location of the advertisement. It is not limited.

The advertisement posting owner has the ownership of the area in which advertisements can be advertised, and may include, but is not limited to, a person who grants permission or requires a predetermined contract to display advertisements.

The user terminal 104 may transmit the user information created by the user to the receiver 11 of the device 10 , and from the transmitter 15 of the device 10 , the result information of matching for the user and the shortest path Information and viewable advertisement content information may be received. According to an embodiment of the present application, the user information includes, for example, name information of an advertisement target entertainer, location information of a user terminal, memo information related to advertisement contents, request information to share the memo contents, information on a share target user terminal, and It may include user usage history information, but is not limited thereto.

According to an embodiment of the present application, the usage history information includes, for example, information on whether or not to join a fan club of an advertisement target celebrity and information on the number of times to write a memo, but is not limited thereto.

2 is a diagram illustrating a configuration of an apparatus 10 for providing an online outdoor advertisement service according to an embodiment of the present application.

Referring to FIG. 2 , the device 10 includes a receiving unit 11 , an information processing unit 12 , a database unit 13 , a determining unit 14 , a transmitting unit 15 , a route generating unit 16 , and an outdoor advertisement management unit ( 17) may be included.

The receiving unit 11 may receive advertisement content information from the advertiser terminal 101 , advertisement production price information from the advertisement producer terminal 102 , and information regarding the advertisement location from the advertisement posting terminal 103 . In addition, user information may be received from the user terminal 104 .

The information processing unit 12 may match the advertisement content information, the advertisement production price information, and the advertisement location information for each advertisement posting position based on the information received from the receiving unit 11 . The matching means that the information processing unit 12 integrates interrelated information according to a criterion based on the information received from the reception unit 11 , and organizes and reclassifies the interrelated information. According to an embodiment of the present application, the arrangement and reclassification of the correlated information may be different for each advertiser terminal 101 , an advertisement producer terminal 102 , an advertisement posting terminal 103 , and a user terminal.

Specifically, the matching result information to be received from the transmitter 15 of the device 10 in the advertiser terminal 101 is referred to as advertiser matching result information. The result information of matching for advertisers refers to organizing and reclassifying advertisement content information, advertisement production price information, and advertisement location information on the basis of the advertisement posting position. The advertisement content information may include, for example, advertisement period information and advertisement desired location information, and the advertisement production price information is, for example, price information according to the display size of the advertisement according to the company and price information according to the company. Price information according to the type of outdoor advertisement may be included. In addition, the information about the advertisement location may include, for example, information about when advertisement is available for each location, information about an advertisement available area, location information of the advertisement, and information on posting cost for each location of the advertisement.

That is, the advertiser matching result information to be received from the transmitter 15 of the device 10 in the advertiser terminal 101 is not required by the advertiser, for example, advertisement target celebrity information among advertisement content information, advertisement You may not receive it including target product information. However, the present invention is not limited thereto.

According to an embodiment of the present application, the matching result information to be received from the transmitter 15 of the device 10 in the advertisement producer terminal 102 is referred to as advertisement producer matching result information. The result information of the advertisement producer matching refers to organizing and reclassifying advertisement content information, advertisement production price information, and advertisement location information based on the advertisement location information desired by the advertiser. For example, the advertisement content information may include desired outdoor advertisement type information and desired advertisement display size information, and the advertisement production price information includes, for example, price price information according to the display size of the advertisement according to the company and information on the desired advertisement display size. Price information according to the type of outdoor advertisement according to the company may be included. In addition, the information about the advertisement location may include, for example, location information of the advertisement.

In other words, the advertisement producer terminal 102 may receive, for example, location information of the advertisement according to the location information desired by the advertiser, desired advertisement display size information, and desired outdoor advertisement type information.

According to an embodiment of the present application, the matching result information to be received from the transmission portion 15 of the device 10 to the advertisement posting owner terminal 103 is referred to as advertisement posting result matching result information. The result information of matching for the advertiser refers to organizing and reclassifying advertisement content information on the basis of the advertisement posting position. The advertisement content information may include, for example, advertisement period information and advertisement desired location information.

According to an embodiment of the present application, the matching result information to be received from the transmitter 15 of the device 10 in the user terminal 104 is referred to as user matching result information. The user matching result information refers to organizing and reclassifying advertisement content information and advertisement location information on the basis of name information of an advertisement target entertainer. The advertisement content information includes, for example, advertisement target celebrity information, advertisement target product information, and advertisement period information, and the advertisement location information may include, for example, advertisement location information.

In other words, the user terminal 104 may not receive information that the user does not need, for example, advertisement available time information by location, advertisement available area information, and posting cost information for each location. However, the present invention is not limited thereto.

In addition, the information processing unit 12 sets a rating for each user based on usage history information, which is information received from the receiving unit 11 . For example, as a user joins a fan club of an advertisement target celebrity, the number of memo writing increases, and the number of times the memo content is shared increases, the rating for each user may increase. However, the present invention is not limited thereto.

In addition, according to the rating for each user, the information processing unit 12 may reclassify additional advertisement-related images such as NG image information and preliminary advertisement information during advertisement production among advertisement content information. For example, in the case of additional video 1, additional video 2, and additional video 3, if the user rating is the lowest, all of the additional images cannot be viewed, and users with higher ratings may watch some or all of the additional images. In this way, additional images can be classified based on user-specific ratings. That is, the number of additional images that can be viewed may increase depending on the user's rating. In other words, as the rating increases, the advertisement content information that can be viewed may increase.

The database unit 13 stores and manages matching result information arranged and reclassified by the information processing unit 12 . In addition, the database unit may further store profanity-related information, but is not limited thereto. The database unit 13 may be of several types. For example, it can be a hierarchical database, a networked database, a relational database, and a NoSQL database. However, the present invention is not limited thereto.

The determination unit 14 determines whether the electronic memo is written based on the information related to the profanity stored in the database unit 13 when the electronic memo information written by the user through the user terminal 104 includes profanity. can do. For example, when the electronic memo information created by the user includes information related to profanity stored in the database 13 , the determination unit 14 writes a memo to the user terminal 104 with a memo writing impossible message. may be disallowed. If the corresponding profanity filter function is provided, the user cannot write malicious comments or memos, and the situation of slandering others can be blocked in the first place.

The transmitting unit 15 transmits the matching result information according to the predetermined criteria stored in the database unit 13 to the advertiser terminal 101 , the advertisement producer terminal 102 , the advertisement posting unit terminal 103 , and the user terminal 104 . can In addition, the transmitting unit 15 may further transmit one or a plurality of shortest-distance path information generated by the path generating unit 16 and viewable advertisement content information classified by the information processing unit 12 to the user terminal 104 . have. However, the present invention is not limited thereto.

The route generating unit 16 is the information received from the receiving unit 11, the location information of the user terminal, the name information of the celebrity to be advertised, and the advertisement posting position of the advertisement target celebrity based on the above-described result information of the user matching. , and using the advertisement posting position and the position information of the user terminal 104, it is possible to generate shortest route information.

In addition, when the shortest distance path has a plurality of advertisement posting positions associated with an advertisement target entertainer, the shortest distance path may generate shortest distance path information according to each advertisement posting position.

According to an embodiment of the present application, the shortest distance route information is transportation information to the advertisement posting location associated with the advertisement target celebrity in the case of going to another area as well as the nearest subway station, for example, from Daejeon to Seoul. can create The means of transportation includes, but is not limited to, railroads, urban railroads, light railroads, railroad vehicles, automobiles, buses, and the like. This may be called a navigation function.

The outdoor advertisement management unit 17 controls the display 100 that is installed at the advertisement posting position and outputs advertisement content. The outdoor advertisement management unit 17 can output not only the optical content output, but also the memo content written based on the brightness, resolution, output status of the advertisement content of the display 100, and memo information related to the advertisement content together with the advertisement content. have. However, the present invention is not limited thereto.

Also, the outdoor advertisement management unit 17 may generate memo content based on memo information related to the advertisement content. The memo content may include appearance information to be output to the display 100 based on memo information related to the advertisement content.

Also, the outdoor advertisement management unit 17 may display the advertisement content and the memo content together on the display 100 . From this, the user does not need to attach the offline Post-it to the outdoor advertisement existing at the advertisement posting position, and unnecessary labor consumption for collecting and cleaning the off-line Post-it of the outdoor advertisement can be reduced.

According to an embodiment of the present application, an apparatus for providing an online outdoor advertisement service receives advertisement content information from the advertiser terminal 101 , receives advertisement production price information from the advertisement producer terminal 102 , and the advertisement posting host terminal 103 . ), the data receiving unit for receiving information about the advertisement location from the advertisement content information, the advertisement content information, the advertisement production price information, and the advertisement position information for each advertisement posting position based on the advertisement content information, price price information, and information about the advertisement position. It may include a matching information processing unit 12 , a database unit 13 storing the matching result information, and a transmitting unit 15 providing matching result information to the advertiser terminal 101 .

That is, the advertiser terminal 101 may receive from the device 10 the result information of the advertiser matching described above.

According to an embodiment of the present invention, in the device 10, the advertisement posting position is in front of the ticket gate in the subway station, the passage in the station, the newsstand in the station, the transfer road, the passage to the exit, and the advertisement available area in the subway. In addition, the information processing unit 12 may match the advertisement posting location and the advertisement content information for each subway station.

3A and 3B are screens for receiving information applied to the subway by an advertiser terminal using the online outdoor advertisement service providing apparatus according to an embodiment of the present application.

3A and 3B, FIG. 3A is an advertisement location diagram within a subway station, and is an information screen received by the advertiser terminal 101 from the device 10, and FIG. 3B is an advertisement location diagram inside the subway station as viewed by the advertiser terminal. This is the information screen received from the device 10 . According to an embodiment of the present invention, an area 31 in which advertisements are not possible and an area 32 in which advertisements are possible may be divided and displayed in a zone within a subway station.

In addition, the advertiser terminal 101 may receive the above-described advertiser matching result information from the device 10 . For example, although not shown, the length and length of the advertisement period may be illustrated by changing the color for each advertisement posting location, and advertisement posting cost information may be disclosed according to the floating population level for each advertisement posting location, or an area where advertisement is not possible. At (31), the end time of the advertisement may be started. This is an example and not limited thereto.

4 is a diagram illustrating an example in which the user terminal 104 receives advertisement location information using the apparatus for providing an online outdoor advertisement service according to an embodiment of the present application.

According to an embodiment of the present application, in the device 10, the receiving unit 11 may further receive information about the name of an advertisement target entertainer to be found from the user terminal 104 and the location information of the user terminal, and The transmitter 15 may transmit the matching result information associated with the name of the celebrity targeted for advertisement to the user terminal 104 .

Referring to FIG. 4 , when the user terminal 104 transmits information on the name of an advertisement target entertainer to the receiver 11 of the device 10 through the user search function 41 , the device 10 The transmitter 15 of may transmit information on the result of matching for the user associated with the name of the celebrity targeted for advertisement to the user terminal 104 . For example, the user terminal 104 may receive location information and distance information of the advertisement when the advertisement target celebrity is being advertised, and when the advertisement target celebrity has a plurality of advertisements, a plurality of location information and distance information can receive In addition, it may further include advertisement target product information. This is an exemplary embodiment of the present application, and is not limited thereto. The above can be easily understood by referring to the screen 42 after the search shown in FIG. 4 . This may be called a search function.

5 is a screen showing a screen on which the user terminal 104 receives information on the shortest distance to the advertisement posting location to be found based on the user's location using the online outdoor advertisement service providing apparatus 10 according to an embodiment of the present application. .

According to an embodiment of the present application, in the device 10, the location information of the user terminal received by the receiving unit 11 and the name information of the celebrity to be advertised and the matching for the user matched from the information processing unit 12 Further comprising a path generating unit 16 for generating shortest distance path information from the location of the user terminal to the advertisement posting position associated with the advertisement target entertainer based on the result information, and the transmitting unit 15 is the shortest path path information may be transmitted to the user terminal 104 .

Referring to FIG. 5 , the path generating unit 16 of the apparatus 10 includes the location information 52 of the user terminal received by the receiving unit 11 from the user terminal 104 and the information processing unit 12 described above. Based on the advertisement posting location 51 of the target entertainer existing in the matching result information for the matched user, the shortest distance path between the two locations may be generated. In addition, the shortest path generated by the path generator 16 may be received by the user terminal 104 through the transmitter 15 . Although only one shortest path is shown in FIG. 5, this is an example. If there are multiple advertisement posting positions of an advertisement target entertainer, a plurality of shortest path paths may be received. This may be called a navigation function.

6 is a diagram illustrating an example of the memo writing function of the device 10 according to an embodiment of the present application.

According to an embodiment of the present application, the device 10 further includes an outdoor advertisement management unit 17 which is installed at an advertisement posting position and controls the display 100 for outputting advertisement content, and the receiving unit 11 includes the The user terminal 104 may further receive memo information related to the advertisement content, and the outdoor advertisement management unit 17 may generate a memo content based on the memo information and display it together with the advertisement content.

The receiver 11 may receive memo information related to the advertisement content from the user terminal 104 . The memo information related to the advertisement content includes, but is not limited to, the message of the user of the advertisement according to the advertisement posting position, the comment, the reply, the start time, the type of the memo, and the memo maker information.

Referring to FIG. 6 , according to an embodiment of the present application, the outdoor advertisement management unit 17 controls the display 100 at the advertisement posting position to display the memo content 61 and the advertisement content 62 together. It is a drawing. The advertisement content 62 may include, for example, an advertisement image and an advertisement still screen of the corresponding advertisement. In addition, the memo content 61 refers to, for example, appearance information made on the basis of memo information related to the advertisement created from the user terminal 104 described above, and the memo content 61 is, for example, a user's message, It may include a start time and a memo time. However, the present invention is not limited thereto. This may be called an electronic memo output function.

7 is a diagram illustrating an example in which a user terminal shares its own memo content by using the apparatus for providing an online outdoor advertisement service according to an embodiment of the present application.

According to an embodiment of the present application, in the device 10, the receiving unit 11 receives the request information for sharing the memo information and the sharing target user terminal information from the user terminal 104, and the transmitting unit 15 may share the memo information by transmitting the memo information to a sharing target user terminal (not shown) according to the request information. This may be called a memo content sharing function.

Referring to FIG. 7 , as a screen of the user terminal 104 illustrating a memo content sharing function according to an embodiment of the present application, the user terminal 104 is generated by the outdoor advertisement management unit 17 of the device 10 . The memo content 71 may be output for the user to check. In addition, the user terminal 104 may transmit the request information for sharing the memo content and the sharing target user terminal information to the receiver of the device 10 through the share button 72 . In this case, the sharing target user terminal (not shown) may receive the memo content from the transmitter 15 of the present device 10 . This can be called the note sharing function.

FIG. 8 is a diagram for explaining an example in which it is impossible to write an electronic memo when profanity is included in the memo content using the apparatus for providing an online outdoor advertisement service according to an embodiment of the present application.

According to an embodiment of the present application, in the device 10, the database unit 13 may further store profanity-related information, and based on the profanity-related information stored in the database unit 13, the above-described advertisement content and A determination unit 14 may further include a determination unit 14 for determining whether the related memo information has profanity or not, and determining whether or not to write the memo information.

Referring to FIG. 8 , the user terminal 104 may write memo information related to advertisement content. In addition, when the user terminal 104 transmits the memo information related to the advertisement content to the receiving unit 11 of the device 10 , the determination unit 14 includes the memo information related to the advertisement content and the database unit 13 . You can compare and analyze profanity-related information stored in In addition, when the memo information related to the advertisement content corresponds to the profanity-related information stored in the database unit 13 , the determination unit 14 may transmit the writing impossible message 81 to the user terminal 104 . This can be called anti-malicious message protection.

In addition, the database unit 13 may further include unsupervised learning-based artificial intelligence as well as profanity-related information to prevent not only profanity but also intelligent malicious messages.

Unsupervised learning refers to an algorithm that learns while analyzing or clustering data itself, rather than constructing data for learning. The database unit 13 may calculate including intelligent malicious messages based on the clustering algorithm, and may detect new profanity-related information based on the degree of separation between intelligent malicious message clusters. For example, a logistic regression algorithm, a random forest algorithm, a support vector machine (SVM) algorithm, a decision-making algorithm, and a clustering algorithm may be used as the clustering algorithm for the unsupervised learning. However, the present invention is not limited thereto, and as artificial intelligence develops, a new algorithm may also be applied.

9 is a diagram for explaining advertisement content transmitted according to a rating for each user using the apparatus for providing an online outdoor advertisement service according to an embodiment of the present application. According to an embodiment of the present application, in the apparatus 10, The receiving unit 11 receives usage history information from the user terminal 104, and the information processing unit 12 sets a rating for each user based on the usage history information, and advertisement content information that can be viewed based on the rating for each user. , and the transmitter 15 may transmit the viewable advertisement content information to the user terminal 104 . This may be called a function by user level.

Referring to FIG. 9 , it is a screen in which the user terminal 104 has received information about advertisement content that can be viewed from the transmitter 15 of the device 10 . The advertisement content information may be reclassified according to the user's rating by the above-described information processing unit 12 . The viewable advertisement content information 91 may be, for example, a reclassification of additional images in the advertisement content information according to user-specific ratings. In other words, viewable advertisement content information may vary according to a rating for each user based on the user's usage history information. In addition, as the rating for each user increases, more information about advertisement content that can be viewed may be increased.

10 is an operation flowchart of a method for providing an online outdoor advertisement service using the device 10 according to an embodiment of the present application.

The method of providing an online outdoor advertisement service shown in FIG. 10 may be performed by the apparatus 10 described above. Accordingly, even if omitted below, the description of the device 10 may be equally applied to the description of the online outdoor advertisement service providing method.

Referring to FIG. 10 , in step S11 , the receiving unit 11 receives advertisement content information from the advertiser terminal 101 , advertisement production price information from the advertisement producer terminal 102 , and information about the advertisement location from the advertisement posting terminal 103 . can receive

Next, in step S12, the information processing unit 12 performs advertisement content information, price information, and price information for each advertisement posting position based on the advertisement content information, the advertisement production price information, and the advertisement location information, which are the information received in the step S11. Matches information about the advertisement location.

Next, in step S13, the database unit 13 performs matching if the advertisement content information, price information, and advertisement location information are matched for each advertisement posting location based on the information received from the receiving unit 11 in step S12. Save the information.

Next, in step S14 , the transmitter 15 transmits the matching result information stored in the database unit 13 in step S13 to the advertiser terminal 101 .

Steps S11 to S14 in the above description may be further divided into additional steps or combined into fewer steps according to an embodiment of the present application. In addition, some steps may be omitted as necessary, and the order between steps may be changed.

The method for providing an online outdoor advertisement service according to an embodiment of the present application may be implemented in the form of a program command that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, etc. alone or in combination. The program instructions recorded on the medium may be specially designed and configured for the present invention, or may be known and available to those skilled in the art of computer software. Examples of the computer-readable recording medium include magnetic media such as hard disks, floppy disks and magnetic tapes, optical media such as CD-ROMs and DVDs, and magnetic such as floppy disks. - includes magneto-optical media, and hardware devices specially configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine language codes such as those generated by a compiler, but also high-level language codes that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

In addition, the above-described online outdoor advertisement service providing method may be implemented in the form of a computer program or application executed by a computer stored in a recording medium.

The foregoing description of the present application is for illustration, and those of ordinary skill in the art to which the present application pertains will understand that it can be easily modified into other specific forms without changing the technical spirit or essential features of the present application. Therefore, it should be understood that the embodiments described above are illustrative in all respects and not restrictive. For example, each component described as a single type may be implemented in a distributed manner, and likewise components described as distributed may be implemented in a combined form.

The scope of the present application is indicated by the following claims rather than the above detailed description, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included in the scope of the present application.

10: Online outdoor advertising service providing device
11: Receiver
12: information processing unit
13: database unit
14: judgment unit
15: transmitter
16: path generator
17: Outdoor Advertising Management Department

Claims (10)

A device for providing an online outdoor advertisement service, comprising:
a data receiving unit for receiving advertisement content information from an advertiser terminal, receiving advertisement production price information from an advertisement producer terminal, and receiving information about an advertisement location from an advertisement posting terminal;
an information processing unit for matching advertisement contents information, price price information, and advertisement position information for each advertisement posting position based on the advertisement contents information, the advertisement production price information, and the advertisement position information;
a database unit for storing the matching result information; and
A transmitter for providing matching result information to the advertiser terminal;
An online outdoor advertising service providing device comprising a. According to claim 1,
The advertisement posting location is
Including the front of the ticket gate in the subway station, the passage in the station, the newsstand in the station, the transfer road, the passage to the exit, and the advertising area in the subway,
wherein the information processing unit matches the advertisement posting location, the advertisement production price information, the advertisement location information, and the advertisement content information for each subway station.
An online outdoor advertising service providing device comprising a. 3. The method of claim 2,
The receiving unit,
Further receiving information about the name of an advertisement target entertainer to be found from the user terminal and the location information of the user terminal from the user terminal,
The transmitting unit is an online outdoor advertisement service providing device for transmitting the matching result information associated with the name of the celebrity to be advertised to the user terminal. 4. The method of claim 3,
The online outdoor advertising service providing device,
Based on the location information of the user terminal, the name information of the advertisement target entertainer, and the result information of the matching, the path generation for generating the shortest distance path information from the location of the user terminal to the advertisement posting location associated with the advertisement target entertainer part,
further comprising,
the transmitter
and transmitting the shortest distance route information to the user terminal. 5. The method of claim 4,
The online outdoor advertising service providing device,
An outdoor advertisement management unit installed at an advertisement posting location to control a display that outputs advertisement content;
further comprising,
The receiving unit receives memo information related to the advertisement content from the user terminal,
and the outdoor advertisement management unit generates a memo content based on the memo information and displays the memo content together with the advertisement content. 6. The method of claim 5,
The receiving unit receives, from the user terminal, request information for sharing the memo content and information on the user terminal to be shared,
wherein the transmitting unit transmits the memo content to the sharing target user terminal according to the request information for sharing the memo content to share the memo information. 7. The method of claim 6,
The online outdoor advertising service device,
The database unit stores profanity-related information,
a determination unit configured to determine whether or not to write the memo information based on the profanity-related information by identifying the presence or absence of profanity in the memo information;
An online outdoor advertising service device further comprising a. 8. The method of claim 7,
The receiving unit,
Receive usage history information from the user terminal,
The information processing unit,
Set a rating for each user based on the usage history information, classify viewable advertisement content information based on the rating for each user,
The transmitter is
and transmitting the viewable advertisement content information to the user's terminal. 9. The method of claim 8,
The advertisement content information is
It includes advertisement target celebrity information, advertisement target product information, advertisement period information, desired advertisement display size information, desired outdoor advertisement type information, and desired advertisement location information,
Information about the advertisement location,
It includes information on when advertisements are available by location, information on available areas for advertisements, location information of advertisements and posting cost information for each location of advertisements,
The advertisement production price information is,
Including price information by the display size of the advertisement according to the company and price information by the type of outdoor advertisement according to the company,
The usage history information is
An apparatus for providing an online outdoor advertisement service comprising information on whether or not the user has joined the celebrity fan club to be advertised by the user and information on the number of times to write a memo. As a method of providing an online outdoor advertising service,
Receiving, in the receiving unit, advertisement content information from an advertiser terminal, receiving advertisement production price information from an advertisement producer terminal, and receiving information about an advertisement location from an advertisement posting terminal terminal;
matching, in the information processing unit, advertisement content information, price price information, and information about an advertisement location for each advertisement posting location based on the advertisement content information, the price price information, and the information about the advertisement location;
storing, in a database unit, information on the result of the matching; and
providing, by the transmitter, matching result information to the advertiser terminal;
A method of providing an online outdoor advertising service comprising a.

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