KR20210060740A - Method for Managing of Marketing Activity about Video/Product Matching Sales - Google Patents

Abstract

The present invention relates to a marketing activity management method for image/product matching sale, which promotes a product sale. The marketing activity management method of the present invention comprises: a first step of registering and storing image/product matching sales information in a designated operation DB; a second step of storing a unique URL in a designated management DB; a third step of confirming a page request; a fourth step of obtaining identification information; a fifth step of calculating distributed revenue information; and a sixth step of storing the calculated distributed revenue information.

Description

Method for Managing of Marketing Activity about Video/Product Matching Sales}

The present invention relates to the n-th (1≤n≤N) video/product matching sale information among N (N≥1) video/product matching sales information. ≤m≤M) Unique identification information that uniquely identifies the user and j tracking identification information for tracking the j (1≤j≤i) marketing activity among the specified i (i≥1) marketing activities, in a specified encryption method. After performing the procedure of generating and distributing a unique URL including the encrypted encrypted identification code, the n-th video/product through the distributed unique URL at the user terminal of the m'(1 ≤ m'≤ M) user When requesting the n-th sales page for the m-th user corresponding to the matching sales information, the unique URL is read to automatically identify a designated marketing activity related to the m-th user, and product sales through the n-th sales page for the m-th user When operating revenue is generated through the operation, the distribution revenue information corresponding to the designated distribution ratio of the operating revenue is calculated, and stored and distributed for each marketing activity.

Recently, as single-person media broadcasting using YouTube, etc. has been activated, some influencers who have subscribers of a certain size among single-person media creators use their influence to provide specific products through single-person media broadcasting. Similar commerce is provided in the form of promoting or directly selling specific products promoted by the influencer, but there is a problem in that the type and size of products sold through individual influencers are limited. Not only does it have a difficult problem to provide services such as refund/exchange, but also has a problem of tax evasion due to similar commercial transactions by individuals.

Accordingly, some of the above problems can be solved by providing a sales page in which a video produced by the creator and at least one product sold by the company are matched by a combination of a company optimized for product sales and a plurality of single media creators. In the case of such a simple federation method, unlike the conventional YouTube, the number of users is small, so even influencers on YouTube have a difficult problem in exerting their influence on product sales. In addition, even if you try to promote the sales page through the URL copy-based page sharing method provided through the conventional YouTube, it is difficult to exert the expected effect with limited human resources.

An object of the present invention for solving the above problems is to play a designated video or sell a product corresponding to at least one product information among p (p≥1) product information matched with the video in a paused state. A first step of registering and storing image/product matching sales information capable of generating an image/product matching sales interface in a designated operation DB, and the nth ( 1≤n≤N) Unique identification information that uniquely identifies the mth (1≤m≤M) user among M (M≥1) registered users for video/product matching sales information and designated i (i≥1) Including an encryption identification code that encrypts the j tracking identification information for tracking the j (1≤j≤i) marketing activity among) marketing activities, i unique URLs that are uniquely generated so as not to be duplicated are specified. After the second step of storing in the management DB and the procedure of copying and distributing at least one unique URL to a designated medium through the user terminal of the m-th user, The third step of checking the page request using the unique URL specified from the user terminal, and when the page request using the unique URL specified from the user terminal of the m'th user is confirmed, the encryption identification code included in the unique URL is extracted and decrypted. A fourth step of acquiring unique identification information of the m-th user and j-th tracking identification information corresponding to the unique URL, and n-th video/product matching sales based on the n-th video/product matching sales information corresponding to the unique URL After configuring an n-th sales page for the m-th user including an interface and providing it to the user terminal of the m'-th user, linking with the n-th sales page for the m-th user or through the n-th sales page for the m-th user In connection with at least one payment-related page to be called, the pk (1≤k≤p) of the p products matched with the video corresponding to the n-th video/product matching sale information is part of the sales amount of the sale and settlement. Corresponding specified The fifth step of calculating distribution revenue information corresponding to the distribution ratio set to the m-th user among operating revenue, and management corresponding to the unique identification information of the m-th user and the j-th tracking identification information when the distribution revenue information is calculated It is to provide a marketing activity management method for video/product matching sales including a sixth step of linking and storing identification information and the calculated distribution revenue information in a designated management DB.

The present invention, in a method executed through an operation server communicating with a user terminal, corresponds to at least one product information among p (p≥1) product information matched with the video while playing a specified video or in a paused state The first step of registering and storing image/product matching sales information capable of generating an image/product matching sales interface for selling products to be sold in a designated operation DB, and N (N≥1) image/product matching sales information stored in the operation DB Among the nth (1≤n≤N) video/product matching sales information, unique identification information that uniquely identifies the mth (1≤m≤M) user among M (M≥1) registered users and the designated i Among the (i≥1) marketing activities, the j tracking identification information for tracking the j-th (1≤j≤i) marketing activity is encrypted by a specified encryption method, including an encryption identification code that is uniquely generated so as not to be duplicated. After the second step of storing the unique URL in the designated management DB and the procedure of copying and distributing at least one unique URL to a designated medium through the user terminal of the m-th user are performed, m'(1 ≤ m'≤ M ) The third step of checking the page request using the specified unique URL from the user's user terminal and the encryption identification code included in the unique URL when the page request using the specified unique URL from the user terminal of the m'th user is confirmed, and A fourth step of obtaining the unique identification information of the m-th user and the j-th tracking identification information corresponding to the unique URL by decoding, and the n-th video/product matching corresponding to the unique URL, and the n-th video/product matching based on sales information After configuring an n-th sales page for the m-th user including a sales interface and providing it to the user terminal of the m'-th user, it is interlocked with the n-th sales page for the m-th user or the n-th sales page for the m-th user Part of the sales amount obtained by selling and paying the pk (1≤k≤p) product among the p products matched with the video corresponding to the n-th video/product matching sales information by linking with at least one payment-related page called through In vs The fifth step of calculating distribution revenue information corresponding to the distribution ratio set to the m-th user among the corresponding designated operating revenues, and in the case of calculating the distribution revenue information, the unique identification information of the m-th user and the j-th tracking identification information And a sixth step of linking and storing the corresponding management identification information and the calculated distribution revenue information in a designated management DB.

In the present invention, the unique URL includes an encryption identification code obtained by encrypting the unique identification information of the m-th user and the j-th tracking identification information in a parameter area on a specified URL structure.

In the present invention, the unique URL includes an information identification code that uniquely identifies the n-th video/product matching sales information in a parameter area on a designated URL structure.

In the present invention, the unique identification information is at least one of user identification information that uniquely identifies the m-th user, and separate identification information uniquely generated so as not to be duplicated to uniquely identify the marketing activity related to the m-th user. It is characterized by including information.

In the present invention, the encryption identification code is characterized in that it comprises a unique code form that is encrypted so as not to be duplicated.

In the present invention, the unique URL is characterized in that it comprises a unique URL generated so as not to be duplicated.

In the present invention, when performing a payment-related procedure through the n-th video/product matching sales interface included in the n-th sales page for the m-th user, the payment-related procedure is performed through the n-th video/product matching sales interface. And constructing an n-th sales page for the m-th user by processing to include the encrypted identification code of the m-th user in a data set transmitted and received to be performed.

In the present invention, when the configured n-th sales page for the m-th user is provided to the user terminal of the m'-th user, payment is made through the n-th video/product matching sales interface included in the n-th sales page for the m-th user. Checking the data set transmitted and received in order to perform the related procedure, and when the data set is checked, the encrypted identification code of the user m-th included in the data set is extracted and decrypted, and the unique identification information of the user m and the j-th user It characterized in that it further comprises the step of confirming the tracking identification information.

In the present invention, when at least one payment-related page to perform a payment-related procedure is called through an n-th video/product matching sales interface included in the n-th sales page for the m-th user, the m-th user n-th for the m-th user by processing to include the encryption identification code of the m-th user in a payment-related URL corresponding to at least one payment-related page to be called through the n-th video/product matching sales interface included in the sales page. It characterized in that it further comprises the step of configuring a sales page.

In the present invention, when the configured n-th sales page for the m-th user is provided to the user terminal of the m'-th user, the image/product matching sales interface included in the n-th sales page for the m-th user is used. Checking whether at least one payment-related page corresponding to one payment-related URL is called, and when the call of the payment-related page is confirmed, encryption of the m-th user included in the payment-related URL corresponding to the called payment-related page It characterized by further comprising the step of extracting and decoding the identification code to check the unique identification information of the m-th user and the j-th tracking identification information.

In the present invention, when the call of the payment-related page is confirmed, processing to include the encrypted identification code of the m-th user in a data set transmitted and received to perform a payment-related procedure through a payment-related interface included in the payment-related page. And configuring a payment-related page and processing to provide the configured payment-related page to the user terminal of the m'th user.

In the present invention, when the configured payment-related page is provided to the user terminal of the m'th user, checking a data set transmitted and received to perform a payment-related procedure through a payment-related interface included in the payment-related page. And when the data set is checked, extracting and decrypting the encrypted identification code of the m-th user included in the data set, and confirming the unique identification information of the m-th user and the j-th tracking identification information. It is done.

In the present invention, in the fifth step, the video is matched by linking with the n-th sales page for the m-th user or with at least one payment-related page called through the n-th sales page for the m-th user. Checking payment information including the sales amount of the p-th product sold and settled among the p products, and the distribution ratio set to the m-th user among designated operating profits corresponding to a portion of the sales amount of the pk product. It characterized in that it comprises the step of calculating the distribution revenue information.

In the present invention, the payment-related page includes a page that is called through a product sales interface of an n-th video/product matching sales interface included in the n-th sales page for the m-th user.

In the present invention, the payment-related page includes a purchase request page for requesting product purchase, a purchase processing page for processing product purchase, a payment request page for requesting payment, a payment processing page for processing payment, and outputting a payment result. It characterized in that it comprises at least one page of the payment completion page.

In the present invention, the sixth step is characterized in that it further comprises performing a procedure of distributing the distributed profit amount corresponding to the distributed profit information by using the unique identification information of the m-th user.

In the present invention, the sixth step includes performing a procedure of distributing the distribution profit amount to an account (or account) corresponding to the m-th user by using the unique identification information of the m-th user. It characterized in that it is made.

In the present invention, in the sixth step, the distribution profit amount to an account (or account) corresponding to the j-th marketing activity of the m-th user by using the unique identification information of the m-th user and the j-th tracking identification information. It characterized in that it comprises the step of performing a procedure for distributing.

In the present invention, the n-th video/product matching sales interface includes a video playback interface for reproducing a video matched with p pieces of product information in an upper area of a screen for outputting the n-th sales page for the m-th user, And a product list interface for displaying p product information matched with the video in a lower region of the video playback interface, and a pk (1≦k≦p) of the p products in a lower region of the product list interface It characterized in that it comprises a product sales interface for selling products.

In the present invention, when the n-th video/product matching sales interface is displayed on a horizontal-based screen, the video playback interface, product list interface, and product sales interface are displayed in the left area of the screen, and the right side of the screen Displaying a product description interface including product description contents for the pk-th product displayed on the product sales interface in an area, or displaying t (t≥1) tab areas including a product description tab area for the pk-th product It is characterized by that.

In the present invention, the n-th video/product matching sales interface, when displayed on a vertical-based screen, displays the video playback interface, a product list interface, and a product sales interface in an upper area of the screen, and the product sales interface A product description interface including product descriptions for the pk-th product displayed on the product sales interface is displayed in the lower area of or t (t≥1) tab areas including a product description tab area for the pk-th product. It is characterized by displaying.

In the present invention, the t tab areas are generated including a unique URL list tab area including one or more unique URLs generated including the encryption identification code of the m-th user, and the encryption identification code of the m-th user And at least one of the video/product matching sales information list tab regions corresponding to the video/product matching sales information corresponding to the at least one unique URL.

In the present invention, the t tab areas further include at least one of a product notification tab area for the pk-th product and a refund/exchange tab area for the pi-th product.

In the present invention, the t tab areas display a product description tab area for the pi-th product as a basic tab area.

According to the present invention, N (N≥1) video/product matching sales by accessing through a designated public route in the login state of the m (1≤m≤M) user among M (M≥1) registered users The m-th user who realizes i (i≥1) marketing activities related to the m-th user when requesting the n-th joint-type sales page corresponding to the n-th (1≤n≤N) video/product matching sales information among information By creating a unique URL that can track the i marketing activities for the n sales page for use and distributing it to a designated medium, the operator is responsible for each video/product through a number of m users who access through the designated public path. It has the advantage of promoting product sales by matching sales information.

According to the present invention, for the n-th video/product matching sale information among the N video/product matching sale information, unique identification information of the m-th user among the M member-registered users and tracking identification information traceable to the designated marketing activities are designated. After performing the procedure of uniquely generating and distributing a unique URL including an encrypted identification code encrypted by an encryption method, the user m'(1≦m'≦M) who was provided with the distributed unique URL When requesting the n-th sales page for the m-th user through the unique URL, the m-th user is automatically identified through the unique URL, and a portion of the revenue generated by product sales on the n-th sales page for the m-th user is calculated as the m-th user. By distributing to the m-th user, each m-th user has the advantage of generating revenue through designated marketing activities using a unique URL, and the operator promotes product sales for each video/product matching sales information through a number of m-th users. It has the advantage of automatically tracking and managing the designated marketing activities of the m-th user for each video/product matching sales information without establishing a separate management system.

1 is a diagram showing the configuration of a system for realizing and tracking and managing user-based marketing activities of e-commerce based on video/product matching according to an embodiment of the present invention.
2A, 2B, and 2C illustrate an embodiment of a screen of a video/product matching sales interface 200 according to an exemplary method of the present invention.
3 is a flowchart illustrating a process of registering and storing video/product matching sales information according to an exemplary method of the present invention.
4 is a flowchart illustrating a process of copying a unique URL for tracking and managing marketing activities related to a user for video/product matching sales according to an embodiment of the present invention.
5 is a flowchart illustrating a process of uniquely generating and copying a unique URL for tracking and managing marketing activities related to a user for video/product matching sales according to an exemplary method of the present invention.
6 is a flowchart illustrating a process of tracking and managing marketing activities related to a user through a unique URL according to an exemplary embodiment of the present invention.
7 is a flowchart illustrating a process of tracking and managing marketing activities related to a user through a unique URL according to another embodiment of the present invention.

Hereinafter, the operating principle of a preferred embodiment of the present invention will be described in detail with reference to the accompanying drawings and description. However, the drawings and the description to be described below are for a preferred implementation method among various methods for effectively describing the features of the present invention, and the present invention is not limited to the following drawings and description.

That is, the following examples correspond to preferred union-type examples among the numerous examples of the present invention, and examples in which specific configurations (or steps) are omitted in the following examples, or specific configurations (or steps). An embodiment of dividing the implemented function into a specific configuration (or step), or an embodiment of integrating a function implemented in two or more configurations (or steps) into any one configuration (or step), of a specific configuration (or step) Even if not mentioned separately in the following examples, the examples and the like in which the operation sequence is replaced are clearly indicated that they all belong to the scope of the present invention. Therefore, it is clearly stated that various embodiments corresponding to a subset or a complementary set may be divided by retrospectively receiving the filing date of the present invention based on the following examples.

In addition, in the following description of the present invention, when it is determined that a detailed description of a related known function or configuration may unnecessarily obscure the subject matter of the present invention, a detailed description thereof will be omitted. In addition, terms to be described later are terms defined in consideration of functions in the present invention, which may vary according to the intention or custom of users or operators. Therefore, the definition should be made based on the overall contents of the present invention.

As a result, the technical idea of the present invention is determined by the claims, and the following examples are a means for efficiently explaining the technical idea of the present invention to those of ordinary skill in the art to which the present invention pertains. Only.

FIG. 1 is a diagram showing the configuration of a system for realizing and tracking and managing user-based marketing activities for video/product matching-based e-commerce transactions according to an embodiment of the present invention.

In more detail, the drawing 1 shows M (M≥1) members of the nth (1≤n≤N) video/product matching sales information among N (N≥1) video/product matching sales information. Unique identification information that uniquely identifies the m-th (1≤m≤M) user and j tracking identification information for tracking the j (1≤j≤i) marketing activity of the specified i (i≥1) marketing activities After performing the procedure of generating and distributing a unique URL including an encrypted identification code encrypted with a designated encryption method, the distributed unique URL is retrieved from the user terminal 192 of the user m'(1 ≤ m'≤ M). When a request for the n-th sales page for the m-th user corresponding to the n-th video/product matching sales information is requested, the unique URL is read to automatically identify a designated marketing activity related to the m-th user, and n Various implementation methods for the configuration of a system that calculates distribution revenue information corresponding to the specified distribution ratio of the operating revenue when operating revenue is generated through product sales through the sales page, stores and distributes it for each marketing activity (e.g., some components Omitted, subdivided, or combined implementation method) may be inferred, but the present invention includes all of the above inferred implementation methods, and the technical characteristics thereof are not limited only by the implementation method shown in FIG. .

The system of the present invention includes a user terminal 192 used by a user, and an operation server 100 that operates image/product matching-based commerce and one or more marketing activities related to the user. The user terminal 192 and the operation server 100 can be linked through the web and/or linked through an app installed and driven on the user terminal 192 and/or linked through a combination of the web and the app, and , In the present invention, even if not stated otherwise, in the present invention, the user terminal 192 and the operation server 100 are at least one of a method of linking through a web, a method of linking through an app, and a method of linking by combining a web and an app. It is clear that it is linked through the method.

According to the implementation method of the present invention, the user terminal 192 drives a designated browser to perform a designated procedure in connection with the operation server 100 through the web, and/or installs and drives a designated app to operate the operation server 100 ) In conjunction with the designated execution, and/or the operation server 100 through a combination of the web and the app to perform a specified procedure.

Referring to Fig. 1, the operation server 100 includes a member registration unit 104 that processes membership registration for M (M≥1) users.

When the user to be registered as a member accesses through the user terminal 192 and performs a membership registration procedure for registering member information including subscription/agreement information and user information, the member registration unit 104 performs the member registration procedure. The member information is received from the user terminal 192 through the user terminal 192 and stored in the designated member DB 168. Preferably, the member DB 168 stores member information for the M members subscribed.

Referring to FIG. 1, the operation server 100 includes an image information registration unit 108 receiving image information corresponding to a video matchable with at least one product information, and a product receiving product information matching a designated video. An information registration unit 112 and a video/product matching sales interface for selling a product corresponding to at least one product information among p (p≥1) product information matched with the video while playing or pausing a designated video ( It includes a sales information registration unit 116 for registering and storing image/product matching sales information capable of generating 200) in the designated operation DB 180.

The image information registration unit 108 receives image information for registering a moving picture from a designated operation terminal 188 or a user terminal 192 that performs a role of registering a moving picture among the M users, and the designated image DB 172 ), the image information is registered and stored. Preferably, the image DB 172 may store V image information corresponding to V (V≥1) moving images.

According to the first image registration embodiment of the present invention, the image information may include address information of a moving image registered in a designated media medium 196. Preferably, a creator generating a video may create a designated video and register it in the designated media medium 196. For example, the creator may create a designated video and register the video in a designated media medium 196 including a media server of YouTube. In this case, the operation terminal 188 (or the user terminal 192) configures image information including address information of the video registered in the media medium 196 designated through the image registration interface to the operation server 100. A registration process can be performed, and the video information registration unit 108 includes video information including address information of a video registered in the media medium 196 designated from the operation terminal 188 (or user terminal 192). Can be received.

Meanwhile, during or after receiving the image information according to the first image registration embodiment, the image information registration unit 108 checks the moving image registered in the designated MIDI medium based on the address information of the moving image included in the image information. , A procedure for authenticating the validity of the video registered in the media medium 196 may be performed.

According to the first method of image authentication of the present invention, the image information registration unit 108 effectively plays the video registered in the designated media medium 196 corresponding to the address information based on the registration time of the image information. You can verify the reproducible validity that verifies that it is possible. Preferably, the video information registration unit 108 may attempt to play and read the video corresponding to the address information, thereby authenticating the reproducibility validity of the video registered in the designated media medium 196.

According to the second video authentication method of the present invention, the video information registration unit 108 plays the video registered in the designated media medium 196 corresponding to the address information and analyzes the video data of the video through pattern analysis. A video data-based product matchable validity for verifying whether the video includes video data matchable with a designated product may be authenticated. For example, the image information registration unit 108 recognizes the shape of one or more people including the facial area of the person near the center area of the video playback screen through pattern analysis of the video data of the video, and the recognized person By analyzing whether the shape of the product specified in the front part or the surrounding area of the shape is recognized, the validity of product matching based on the video data may be verified.

According to the third image authentication method of the present invention, the image information registration unit 108 reproduces a moving picture registered in a designated media medium 196 corresponding to the address information, while recognizing the audio data of the moving picture through voice recognition. An audio data-based product matchable validity for verifying whether the video contains audio data matchable with a designated product may be verified. For example, the image information registration unit 108 analyzes whether a voice corresponding to the name or description of a designated product is recognized during the playback of the video through voice recognition for the audio data of the video, and the audio data-based product can be matched. Validity can be verified.

According to the fourth image authentication method of the present invention, the image information registration unit 108 enables product matching based on video data according to the second image authentication embodiment, and enables product matching based on audio data according to the third image authentication embodiment. By at least partially combining the validity authentication procedure, the validity of product matching based on linkage analysis between video data and audio data of a video registered in a designated media medium 196 corresponding to the address information may be authenticated.

According to an exemplary method of the present invention, the image information registration unit 108 is registered in the media medium 196 corresponding to the address information through at least one image authentication embodiment among the first to fourth image authentication embodiments. When the validity of the video is authenticated, video information including the address information may be registered and stored in the designated video DB 172.

According to the second image registration embodiment of the present invention, the image information may include a moving image file. Preferably, the operation terminal 188 (or the user terminal 192) may perform a procedure of configuring image information including a video file through an image registration interface and registering it with the operation server 100, and the The image information registration unit 108 may receive image information including the video file from the operation terminal 188 (or the user terminal 192).

Meanwhile, during or after receiving the image information according to the second image registration embodiment, the image information registration unit 108 may perform a procedure for authenticating the validity of the moving image file.

According to the first image authentication method of the present invention, the image information registration unit 108 may authenticate the reproducible validity of authenticating whether the video file is currently validly reproducible based on the registration time of the image information. Preferably, the image information registration unit 108 may authenticate the reproducible validity of the moving picture file by attempting to play the moving picture file or reading codec information.

According to the second image authentication method of the present invention, the image information registration unit 108 includes video data that can match the product to which the moving image is designated through pattern analysis of the video data of the moving image while playing the moving image file. It is possible to verify the validity of product matching based on video data to verify whether or not. For example, the image information registration unit 108 recognizes the shape of one or more people including the facial area of the person near the center area of the video playback screen through pattern analysis of the video data of the video, and the recognized person By analyzing whether the shape of the product specified in the front part or the surrounding area of the shape is recognized, the validity of product matching based on the video data may be verified.

According to the third image authentication method of the present invention, the image information registration unit 108 includes audio data that can match the product to which the moving image is designated through voice recognition for the audio data of the moving image while playing the moving image file. It is possible to verify the validity of product matching based on audio data to verify whether there is a validity. For example, the image information registration unit 108 analyzes whether a voice corresponding to the name or description of a designated product is recognized during the playback of the video through voice recognition for the audio data of the video, and the audio data-based product can be matched. Validity can be verified.

According to the fourth image authentication method of the present invention, the image information registration unit 108 enables product matching based on video data according to the second image authentication embodiment, and enables product matching based on audio data according to the third image authentication embodiment. The validity authentication procedure may be at least partially combined to authenticate the validity of product matching based on linkage analysis between video data and audio data of the video file.

According to an exemplary embodiment of the present invention, the image information registration unit 108 stores the moving picture file when the validity of the moving picture file is authenticated through at least one of the first to fourth image authentication embodiments. The included image information may be registered and stored in the designated image DB 172.

The product information registration unit 112 is a product that can be sold in a non-face-to-face manner through a communication network by matching with a designated video from a designated operation terminal 188 or a user terminal 192 that performs a role of registering product information among the M users. The information is received, and the product information is registered and stored in the designated product DB 176. Preferably, the product DB 176 may store P product information corresponding to P (P≥1) products.

The sales information registration unit 116 corresponds to the image information stored in the image DB 172 from a designated operation terminal 188 or a user terminal 192 that matches and registers video and product information among the M users. Video/product matching information for matching and registering p (p≥1, p≤P) of the specified video among the V videos and the P product information registered in the product DB 176 is received.

According to the implementation method of the present invention, the sales information registration unit 116 is a designated operation terminal 188 (or a user terminal 192), which corresponds to the V pieces of image information registered in the image DB 172 A video list interface that displays b video information corresponding to the designated b (1≤b≤V) videos, and a designated d (1≤d≤P) of the P product information registered in the designated product DB 176 The product list interface 210 for displaying the product information and the v-th (1≦v≦b, b≦V) video information selected from the b pieces of video information displayed on the image list interface and the product list interface 210 A video/product matching registration interface including a video/product matching interface that matches designated p (1≤p≤d, d≤P) of the displayed d product information can be processed to be output through a web method. have. Meanwhile, when an app that performs a video/product matching function is installed and driven in the operating terminal 188 (or user terminal 192), the operating terminal 188 (or user terminal 192) The image/product matching registration interface screen can be processed to be output.

According to an exemplary embodiment of the present invention, the video/product matching interface includes a video selection interface for dragging and selecting v-th video information among b video information displayed on the video list interface, and d displayed on the product list interface 210. It may include p product selection interfaces for dragging and selecting p product information among the p product information, and p viewpoint matching interfaces for matching each product information and a playback time point of the vth video for each of the p product selection interfaces. . Meanwhile, according to the implementation method, the video/product matching interface sets a title setting interface for setting matching title information that matches the vth video and p product information, and sets matching tag information that matches the vth video and p product information. It may further include at least one interface among a tag setting interface for setting a tag setting interface and a description setting interface for setting matching description information matching the v-th video and p product information.

According to the implementation method of the present invention, the sales information registration unit 116 includes the v-th video information matched through the image/product matching registration interface screen from the operation terminal 188 (or user terminal 192) and p Video/product matching information including product information may be received.

The sales information registration unit 116 plays a designated video based on the video/product matching information, or a product corresponding to at least one product information among p (p≥1) product information matched with the video in a paused state. The image/product matching sales information capable of generating the image/product matching sales interface 200 to sell is configured and registered and stored in the designated operation DB 180. Preferably, the operation DB 180 may store N (N≥1) image/product matching sales information.

Referring to Fig. 1, the operation server 100 matches N (N≥1) images/products stored in the operation DB 180 through a designated public path in the non-login state of the user through the user terminal 192. An n-th video/product matching sales interface corresponding to the n-th video/product matching sales information when a request for an n-th joint-type sales page corresponding to the n-th image/product matching sales information among sales information By configuring an n-th joint-type sales page including 200 and including a shared URL interface 230 for performing a procedure of copying the shared URL of the n-th joint-type sales page to a designated medium in a designated area, Provided to the user terminal 192, and through the public path designated in the log-in state of the user m (1≤m≤M) of the M (M≥1) member-registered users through the user terminal 192 In the case of requesting an n-th joint-type sales page corresponding to the n-th video/product matching sales information, the n-th video/product matching sales interface 200 corresponding to the n-th video/product matching sales information is included, and in a designated area The procedure for generating i unique URLs capable of tracking and managing i marketing activities for the n-th sales page for the m-th user that realizes i (i≥1) marketing activities related to the logged-in m-th user It comprises a page providing unit 128 for configuring an n-th joint-type sales page including a unique URL interface for performing a procedure of copying i unique URLs to a designated medium and providing it to the user terminal 192, the In the case of requesting the n-th joint-type sales page corresponding to the n-th video/product matching sales information while the m-th user is not logged in, the sharing URL verification unit 120 checks the sharing URL of the n-th joint-type sales page. Further, in the case of requesting an n-th joint-type sales page corresponding to the n-th image/product matching sales information while the m-th user is logged in, the m-th user's group corresponding to the n-th image/product matching sales information A unique URL checking unit 124 for checking the i-generated unique URLs may be further provided.

According to the implementation method of the present invention, the public path is a path accessed by clicking a link of a specified page of a specified operating site through the user terminal 192, and accessed through a default URL for the n-th joint-type sales page. It may include at least one of the routes

According to an exemplary embodiment of the present invention, the n-th joint-type sales page plays at least one of p pieces of product information matched with the video in a paused state or plays a designated video corresponding to the n-th video/product matching sale information. Includes an n-th video/product matching sales interface 200 for selling products corresponding to product information, and site information related to a designated operating site linked to the n-th video/product matching sale information and one related to the operating site It may include at least one piece of link information linking the above pages. Meanwhile, the n-th joint-type sales page is a shared URL interface for performing a procedure of copying the shared URL of the n-th joint-type sales page to a designated medium in one area of the n-th joint-type sales page according to the user's login status. Optionally including (230), or generating i unique URLs capable of tracking and managing i marketing activities for the n-th sales page for the m-th user realizing i marketing activities related to the logged-in m-th user A unique URL interface for performing a procedure or a procedure of copying the i-generated unique URLs to a designated medium may be optionally included.

If the user terminal 192 accesses through a designated public path without a separate log-in process and requests the n-th joint-type sales page, the page providing unit 128 displays the specified area in the n-th joint-type sales page. Including an n-th video/product matching sales interface 200 corresponding to the n-th video/product matching sales information, and designating a sharing URL of the n-th joint-type sales page in one area within the n-th joint-type sales page An n-th joint-type sales page including a shared URL interface 230 for performing a procedure of copying to a medium is constructed and provided to the user terminal 192. Here, the sharing URL interface 230 includes an icon or word for requesting/initiating a procedure including copying the shared URL, and may include a tag string and/or a script for processing the copying of the shared URL. have.

According to an embodiment of the present invention, when the user terminal 192 accesses through a designated public path without a separate log-in process and requests the n-th joint-type sales page, the sharing URL verification unit 120 The sharing URL of the joint-type sales page can be checked, and in this case, the page providing unit 128 includes the n-th video/product matching sales interface 200 in a designated area within the n-th joint-type sales page, and the The user terminal 192 by configuring an n-th joint-type sales page including a shared URL interface 230 for performing a procedure of copying the identified shared URL to a designated medium in one area of the n-th joint-type sales page. ) Can be provided. In this case, the user terminal 192 may perform a procedure of copying the shared URL to a designated medium through the shared URL interface 230.

According to another embodiment of the present invention, when the user terminal 192 accesses through a designated public path without a separate log-in process and requests the n-th joint-type sales page, the page providing unit 128 Includes the n-th video/product matching sales interface 200 in a designated area in the joint-type sales page, and is designated by requesting a sharing URL of the n-th joint-type sales page in one area of the n-th joint type sales page An n-th joint-type sales page including a shared URL interface 230 for performing a procedure of copying to a medium may be configured and provided to the user terminal 192. If the user terminal 192 requests a sharing URL through the sharing URL interface 230, the sharing URL verification unit 120 may check and provide the sharing URL of the n-th joint-type sales page, The user terminal 192 may perform a procedure of copying the shared URL to a designated medium.

According to an exemplary embodiment of the present invention, the sharing URL may include at least one of a basic URL set for the n-th joint-type sales page and a URL set for sharing the n-th joint-type sales page.

According to an exemplary method of the present invention, the shared URL interface 230 may include an interface for copying the shared URL to a memory medium of the user terminal 192.

According to the implementation method of the present invention, the sharing URL interface 230 may include an interface for copying the shared URL to at least one SNS medium among designated S (S≥1) social network services (SNS) media. .

On the other hand, when the user terminal 192 of the m-th user among the M members subscribed to the m-th user accesses through a designated public path in the logged-in state of the m-th user and requests the n-th joint-type sales page, the page providing unit 128 ) Includes an n-th video/product matching sales interface 200 corresponding to the n-th video/product matching sales information in a designated area in the n-th joint-type sales page, and one side in the n-th joint-type sales page The procedure of generating i unique URLs that can track and manage i marketing activities for the n-th sales page for the m-th user that realizes i marketing activities related to the m-th user logged in to the area, or i uniquely created An n-th joint-type sales page including a unique URL interface for performing a procedure of copying a URL to a designated medium is constructed and provided to the user terminal 192. Here, the unique URL interface includes an icon or word for requesting/initiating a procedure including the creation or copying of the unique URL, and a tag string and/or a script for processing the creation or copying of the requested unique URL. Can include. Meanwhile, when the procedure of generating the unique URL is initiated through the unique URL interface, it is preferable that the unique URL is uniquely generated through the operation server 100. Meanwhile, in some cases, when a script capable of generating a unique URL having a URL structure specified in the unique URL interface is included, the unique URL may be generated through a script of the unique URL interface, and the present invention is not limited thereto. .

According to an embodiment of the present invention, the unique URL interface may include an interface for performing a procedure for generating the i unique URLs and a procedure for copying to a designated medium. In this case, the unique URL interface has a structure that combines an interface for performing a procedure for generating the unique URL and an interface for performing a procedure for copying the generated i unique URLs to a designated medium, or It may include an interface for performing a procedure of creating a URL and copying it to a designated medium. On the other hand, when confirming the i unique URLs previously generated by the m-th user, the unique URL interface may include an interface for performing a procedure of copying the i pre-generated unique URLs of the m-th user to a designated medium. have.

According to an embodiment of the present invention, when the user terminal 192 accesses through a designated public path in the logged-in state of the m-th user and requests the n-th joint-type sales page, the unique URL verification unit 124 Based on the user identification information identified in the log-in process of the m-th user, the designated management DB 184 is searched to correspond to the n-th image/product matching sales information, and the i unique URLs for the m-th user are created and stored. I can confirm. If the i unique URLs of the m-th user already generated in response to the n-th video/product matching sales information are checked, the page providing unit 128 is assigned to the designated area in the n-th joint-type sales page. The video/product matching sales interface 200 includes a unique URL interface for performing a procedure of copying the identified i unique URLs to a designated medium in one area of the n-th joint-type sales page. n A joint-type sales page may be configured and provided to the user terminal 192. In this case, the user terminal 192 may perform a procedure of copying the unique URL to a designated medium through the unique URL interface. On the other hand, when it is impossible to check the i unique URLs of the m-th user, which are previously generated in response to the n-th video/product matching sales information, the page providing unit 128 is in the designated area in the n-th joint-type sales page. A procedure for generating i unique URLs corresponding to the n-th video/product matching sales information in one area of the n-th video/product matching sales page and a designated medium including the n-th video/product matching sales interface 200 An n-th joint-type sales page including a unique URL interface for performing a copying procedure may be configured and provided to the user terminal 192. In this case, the user terminal 192 may perform a procedure of generating the unique URL through the unique URL interface and copy the generated i unique URLs to a designated medium.

According to another embodiment of the present invention, when the user terminal 192 accesses through a designated public path in the logged-in state of the m-th user and requests the n-th joint-type sales page, the page providing unit 128 is separately The n-th video/product matching sales interface 200 is included in a designated area in the n-th joint-type sales page without a unique URL verification process of, and the n-th image/ The n-th joint-type sales page including a unique URL interface for performing a procedure for generating i unique URLs corresponding to product matching sales information and a procedure for copying to a designated medium is constructed and provided to the user terminal 192. I can. In this case, the user terminal 192 may perform a procedure of generating the unique URL through the unique URL interface and copy the generated i unique URLs to a designated medium.

According to an embodiment of the present invention, the n-th sales page for the m-th user plays a designated video corresponding to the n-th video/product matching sale information, or at least among p product information matched with the video in a paused state. It includes an n-th video/product matching sales interface 200 for selling a product corresponding to one product information, and may include at least some user information related to the m-th user. Through this, the n-th sales page for the m-th user includes the process of registering various information related to the n-th image/product matching sales information by the m-th user, or the sale or delivery of products corresponding to the n-th image/product matching sales information. Even if there is no direct intervention in the designated process during the process, it may appear as if the m-th user independently operates the n-th sales page for the m-th user.

According to an implementation method of the present invention, the n-th joint-type sales page includes site information related to a designated operating site linked to the n-th video/product matching sales information, whereas the n-th sales page for the m-th user By not including site information related to the designated operating site linked to the n-th video/product matching sales information, it is as if the m-th user is not dependent on the designated operating site and independently operates the n-th sales page for the m-th user. Have to make it look like.

According to an embodiment of the present invention, the n-th joint-type sales page includes link information for linking a page related to a designated operating site linked to the n-th video/product matching sales information, while the m-th user The n-th user does not include link information for linking a page related to the specified operating site linked to the n-th video/product matching sale information, as if the m-th user is not dependent on the specified operating site and is independently the m-th user. You can make it look like you're running a dragon-controlled sales page.

According to an embodiment of the present invention, the n-th joint-type sales page includes the sharing URL interface 230 in a non-login state of the user, while the n-th sales page for the m-th user is non-login by the user. By not including the shared URL interface 230 in the state, it may appear as if the m-th user independently operates the n-th sales page for the m-th user without being subordinated to a designated operating site.

According to an embodiment of the present invention, the n-th joint-type sales page includes the unique URL interface in the log-in state of the user, while the n-th sales page for the m-th user is the unique URL in the log-in state of the user. By not including the interface, it is possible to make it appear as if the m-th user independently operates the n-th sales page for the m-th user without being subordinated to the designated operation site.

Referring to Figure 1, the operation server 100, after providing the n-th joint-type sales page including the unique URL interface to the user terminal 192, the unique URL included in the n-th joint-type sales page A unique URL generation request confirmation unit 132 that checks whether a procedure for generating i unique URLs is requested through the interface, and when the procedure for generating the unique URL is requested, it corresponds to the n-th video/product matching sales information, and Includes an encryption identification code that encrypts the unique identification information uniquely identifying the m-th user and the j-th tracking identification information for tracking the j-th (1≤j≤i) marketing activity, and does not overlap i A unique URL generator 136 that generates a unique URL or checks i unique URLs that are uniquely generated through the above procedure, and a unique URL manager 140 that stores the i-generated unique URLs in a designated management DB 184 ).

After providing the n-th joint-type sales page including the unique URL interface to the user terminal 192 through the page providing unit 128, the unique URL generation request confirmation unit 132 The user terminal 192 reads the tag string of the unique URL interface included in the sales page and/or the data set transmitted/received through the script, and the n-th joint through the unique URL interface included in the n-th joint-type sales page. It is possible to check whether a procedure for generating i unique URLs corresponding to the n-th video/product matching sales information of the type sales page is initiated or requested.

If the user terminal 192 is provided with the n-th joint-type sales page including the unique URL interface, a procedure of generating i unique URLs through the unique URL interface included in the n-th joint-type sales page is initiated. Or when requested, the unique URL generation unit 136 performs a procedure of confirming an information identification code that uniquely identifies the n-th video/product matching sales information corresponding to the n-th joint-type sales page, and the m-th Identify the unique identification information that uniquely identifies the user and the j tracking identification information specified by the m-th user or set based on a preset rule, and identify the m-th user's unique identification information and the j-th tracking identification using a specified encryption method. Encrypts information and performs a procedure of generating an encrypted identification code.

According to an implementation method of the present invention, the information identification code uniquely identifies the n-th video/product matching sale information corresponding to the n-th joint-type sale page among the N video/product matching sale information stored in the operation DB 180. It may include an identification code allocated to identify it or a query code for extracting the n-th image/product matching sales information from the operation DB 180.

According to an implementation method of the present invention, the unique identification information is at least one of user identification information that uniquely identifies the m-th user, and separate identification information that is uniquely generated so as not to be duplicated to uniquely identify the marketing activity related to the m-th user. Includes identification information of. Preferably, the unique identification information may be stored in the member DB 168 and/or the management DB 184 in association with (or including) user information of the m-th user. The tracking identification information is identification information allocated/set to track and manage marketing activities related to the m-th user for each i target. For example, the tracking identification information is purpose/purpose identification information for tracking and managing marketing activities related to the m-th user for each purpose/purpose, and media identification for tracking and managing marketing activities for each medium copying/distributing a unique URL. Information, agent identification information for tracking and managing marketing activities of other users designated to act on behalf of marketing activities (or at least a part of marketing activities) related to the m-th user, the recommender/recommended relationship of marketing activities related to the m-th user Relationship identification information for tracking and management, and when the m-th user is a company or an influencer, at least one identification information of employee identification information for tracking and managing the employee employed by the m-th user may be included. have.

The unique URL generator 136 checks the unique identification information that uniquely identifies the m-th user based on the log-in information of the m-th user, and is designated by the m-th user or set based on a preset rule. The tracking identification information is checked, and the unique identification information of the m-th user and the j-th tracking identification information are encrypted using a designated encryption method to generate an encrypted identification code. The encrypted identification code protects the unique identification information from being exposed, and can be restored through a designated decryption process.

According to an exemplary method of the present invention, it is preferable that the encryption identification code includes a unique code type that is encrypted so as not to overlap with each other. In this case, the encrypted identification code protects from directly exposing the user's unique identification information even if it is included in the parameter area of the unique URL, and protects that it is impossible to infer who the user corresponding to the unique identification information is through the encryption identification code. can do.

The unique URL generation unit 136 includes an encryption identification code that encrypts the unique identification information uniquely identifying the m-th user and the j-th tracking identification information for tracking the j-th marketing activity by a designated encryption method, and at the same time, the A unique URL including an information identification code uniquely identifying the n-th video/product matching sales information is generated. Preferably, the unique URL generator 136 may generate i unique URLs according to the number of combinations of the unique identification information and i tracking identification information.

According to an embodiment of the present invention, the unique URL includes a URL structure including a domain area (eg, domain name or IP address area) and a parameter area. Here, the parameter area is an area located next to the domain area, and preferably, at least one parameter to be exchanged using a GET method may be structured and included for each designated area.

The unique URL generator 136 generates a unique URL of a URL structure including a designated domain area and a parameter area, and uniquely identifies the m-th user in an area set to include an encryption identification code among the parameter areas of the URL structure. It is set to include the unique identification information to be identified and the encryption identification code obtained by encrypting the j-th tracking identification information for tracking the j-th marketing activity by a designated encryption method, and to include the information identification code in the parameter area of the URL structure. A unique URL including an information identification code uniquely identifying the n-th video/product matching sales information is generated in the region. Preferably, the unique URL generator 136 may generate i unique URLs according to the number of combinations of the unique identification information and i tracking identification information.

Meanwhile, according to another implementation method of the present invention, the unique URL may be generated through a script included in the unique URL interface of the n-th joint-type sales page provided to the user terminal 192, whereby the present invention is not limited. No.

The unique URL management unit 140 checks the i unique URLs generated through the unique URL management unit 140 (or a script included in the unique URL interface), and the i generated Store and manage unique URLs. Preferably, the unique URL management unit 140 may map and store user identification information for uniquely identifying the m-th user and the i unique URLs in a designated management DB 184 and manage.

Meanwhile, when the i unique URLs are generated through the unique URL management unit 140, the unique URL management unit 140 may perform a procedure of providing the i unique URLs to the user terminal 192. In this case, the unique URL interface of the n-th joint-type sales page output to the user terminal 192 may perform a procedure of copying at least one unique URL to a designated medium.

Referring to Fig. 1, the operation server 100 performs a procedure of copying and distributing at least one unique URL to a designated medium through the user terminal 192 of the m-th user, and then m'(1 ≤ m'≤M) a page request confirmation unit 144 for confirming a page request using a unique URL of a specified URL structure including an encrypted identification code from the user terminal 192 of the user, and the user terminal 192 of the user m' ), when a page request using the unique URL specified from is confirmed, the encryption identification code included in the unique URL is extracted and decrypted to obtain the unique identification information of the m-th user and the j tracking identification information corresponding to the unique URL. An n-th sales page for the m-th user including an information acquisition unit 148 and an n-th video/product matching sales interface 200 based on the n-th video/product matching sales information corresponding to the unique URL is constructed, and the After providing the page providing unit 128 provided to the user terminal 192 of the m'th user and the nth sales page for the mth user to the user terminal 192 of the m'th user, the mth user A page linking unit 152 interlocking with the n-th sales page for the m-th user or with at least one payment-related page called through the n-th sales page for the m-th user, and the n-th sales page for the m-th user, or Payment information including a sales amount obtained by selling and paying a pk (1≦k≦p) product among p products matched with the video corresponding to the n-th video/product matching sales information in connection with at least one payment related page The payment information verification unit 156 to check the n-th video/product matching, and the m-th user of the designated operating revenue corresponding to a portion of the sales amount for which the pk product matched with the video corresponding to the n-th video/product matching sale information is sold and paid. A revenue verification unit 160 that calculates distribution revenue information corresponding to the distribution ratio set to the user, and when the distribution revenue information is calculated, the minutes It includes a profit distribution unit 164 that performs a procedure of distributing the distribution profit amount corresponding to the double profit information.

After performing the procedure of copying and distributing the unique URL to a designated medium based on the unique URL interface included in the nth joint-type sales page output through the user terminal 192 of the m-th user, via the designated medium Thus, the m'(1≤m'≤M) user, who has been provided with the unique URL, enters the unique URL in the designated address bar through the user terminal 192 used by himself or clicks the m-th user corresponding to the unique URL. You can request a solvent n sales page. Here, the m'-th user is named to refer to a specific user who requests a page using the unique URL among a plurality of users who have been provided with the unique URL, and the m'-th user is different from the m-th user. It may be a user (m≠m'), and in some cases, the same user (m=m') may be used. On the other hand, the m'-th user may be in a state that has not subscribed to the operation server 100 as a member, and even if he is registered as a member, it may be in a state not logged in.

The page request confirmation unit 144 checks the URL transmitted for the page request from the user terminal 192 of the m'th user, reads the parameter area of the confirmed URL, and reads the user terminal of the m'th user ( The unique URL of the designated URL structure including the encryption identification code of the code structure designated from 192) is input or clicked into the designated address bar to check whether a sales page for the user corresponding to the unique URL is requested.

When a page request for requesting a sales page for a user is confirmed through a specified unique URL from the user terminal 192 of the m'th user, the identification information acquisition unit 148 reads the unique URL used for the page request. Thus, the encrypted identification code included in the parameter area of the unique URL is extracted and decrypted to obtain the unique identification information of the m-th user and the j-th tracking identification information corresponding to the unique URL.

Meanwhile, when a page request for requesting a sales page for a user is confirmed through a specified unique URL from the user terminal 192 of the m'th user, the page providing unit 128 provides information included in the parameter area of the unique URL. Check the identification code, extract the n-th image/product matching sales information corresponding to the information identification code from the designated operation DB 180, and play or play a designated video based on the n-th image/product matching sales information In a paused state, an nth sales page for the mth user including a video/product matching sales interface 200 for selling the pk product among the p products matched with the video is configured, and the user terminal of the m'th user In step 192, the configured n-th sales page for the m-th user is provided.

According to an implementation method of the present invention, it is preferable that the n-th sales page for the m-th user includes user information related to the m-th user, and is related to a designated operating site linked to the n-th video/product matching sales information. It is preferable that the site information is not included, and link information for linking a page related to the designated operating site linked to the n-th video/product matching sales information is not included. Meanwhile, it is preferable that the n-th sales page for the m-th user does not include the shared URL interface 230 and does not include the unique URL interface. Meanwhile, even if the m'-th user is logged in to the operation server 100, it is preferable that the n-th sales page for the m-th user does not include information related to the log-in status of the m'-th user. That is, the n-th sales page for the m-th user includes the n-th video/product matching sales interface 200 corresponding to the n-th video/product matching sales information, but is not dependent on the designated operating site and the m-th user It is desirable to make it look like an independently operated sales page. However, the n-th sales page for the m-th user may include at least one of the targets not included according to an implementation method, and the present invention is not limited thereto.

According to the first payment processing embodiment of the present invention, the n-th image/product matching sales interface 200 included in the n-th sales page for the m-th user transmits and receives at least one data set to transmit and receive the n-th image/product. A payment related procedure for a pk product among p products matched with a video corresponding to the matching sales information may be initiated or performed.

Meanwhile, in the case of the first payment processing embodiment, the page providing unit 128 includes an n-th image/product matching sales interface 200 based on the n-th image/product matching sales information. While configuring a page, the data set transmitted and received to perform a payment-related procedure through the n-th video/product matching sales interface 200 is processed to include the encrypted identification code of the m-th user, and the n-th sale for the m-th user A page may be configured, and the configured n-th sales page for the m-th user may be provided to the user terminal 192 of the m'-th user. Meanwhile, when the configured n-th sales page for the m-th user is provided to the user terminal 192 of the m'-th user through the page providing unit 128, the page linking unit 152 is A data set transmitted and received to perform a payment related procedure is checked through the n-th video/product matching sales interface 200 included in the sales page. If the data set is checked, the identification information acquisition unit 148 reads the data set, extracts and decrypts the encrypted identification code of the m-th user included in the data set, and uniquely identifies the m-th user. Identification information can be checked.

According to the second payment processing embodiment of the present invention, the n-th image/product matching sales interface 200 included in the n-th sales page for the m-th user includes a video corresponding to the n-th image/product matching sales information and At least one payment-related page to perform a payment-related procedure for the pk-th product among the matched p products may be called. Preferably, the payment-related page may include a page that is called through the product sales interface 215 of the n-th video/product matching sales interface 200 included in the n-th sales page for the m-th user. According to the implementation method of the present invention, the payment-related page includes a purchase request page for requesting product purchase, a purchase processing page for processing product purchase, a payment request page for requesting payment, a payment processing page for processing payment, and a payment result. It is preferable to include at least one of the payment completion pages to be output.

Meanwhile, in the case of the second payment processing embodiment, the page providing unit 128 includes an n-th image/product matching sales interface 200 based on the n-th image/product matching sales information. Encryption of the m-th user in a payment-related URL corresponding to at least one payment-related page to be called through the n-th video/product matching sales interface 200 included in the n-th sales page for the m-th user while configuring a page Processing to include an identification code (e.g., including the encrypted identification code of the m-th user in the parameter area of the payment-related URL) to construct an n-th sales page for the m-th user, and the user terminal of the m'-th user ( In step 192), the configured n-th sales page for the m-th user may be provided. Meanwhile, when the configured n-th sales page for the m-th user is provided to the user terminal 192 of the m'-th user through the page providing unit 128, the page linking unit 152 is It is checked whether at least one payment-related page corresponding to at least one payment-related URL is called through the n-th video/product matching sales interface 200 included in the sale page. If it is confirmed that the call of the payment-related page is confirmed, the identification information acquisition unit 148 reads a payment-related URL corresponding to the called payment-related page, and stores the encrypted identification code of the m-th user included in the payment-related URL. By extracting and decoding, unique identification information that uniquely identifies the m-th user can be checked.

Meanwhile, when it is confirmed that the payment-related page is called, the page providing unit 128 may configure the called payment-related page and provide it to the user terminal 192 of the m'th user. In this case, the page providing unit 128 configures the called payment-related page and identifies encryption of the m-th user in a data set transmitted and received to perform a payment-related procedure through a payment-related interface included in the payment-related page. Processing may be performed to include a code to configure a payment-related page, and to provide the configured payment-related page to the user terminal 192 of the m'th user. Meanwhile, when the configured payment-related page is provided to the user terminal 192 of the m'th user through the page providing unit 128, the page linking unit 152 provides a payment-related interface included in the payment-related page. Through this, data sets transmitted and received to perform payment-related procedures are checked. If the data set is checked, the identification information acquisition unit 148 reads the data set, extracts and decrypts the encrypted identification code of the m-th user included in the data set, and uniquely identifies the m-th user. Identification information can be checked.

Provides the n-th sales page for the m-th user to the user terminal 192 of the m'-th user through the page providing unit 128 and/or at least called through the n-th sales page for the m-th user One payment-related page (e.g., a purchase request page that requests product purchase, a purchase processing page that processes product purchase, a payment request page that requests payment, a payment processing page that processes payment, and a payment completion page that outputs payment results) After providing at least one page), the payment information verification unit 156 matches the n-th image/product included in the n-th sales page for the m-th user provided to the user terminal 192 of the m'-th user. Reading data sets transmitted and received for payment-related procedures through the sales interface 200, and/or payment-related procedures through a payment-related interface included in a payment-related page provided to the user terminal 192 of the m'th user The data set transmitted/received for this is read, and payment information including a sales amount obtained by selling and paying for a pk product among p products matched with the video corresponding to the n-th video/product matching sales information is checked.

When performing a payment related procedure through the n-th video/product matching sales interface 200 included in the n-th sales page for the m-th user according to the first payment processing embodiment of the present invention, the page providing unit 128 ) To the user terminal 192 of the m'-th user, and then the page linking unit 152 provides the n-th sales page for the m-th user. n Check a data set transmitted and received to perform a payment related procedure through the video/product matching sales interface 200. If the data set is checked, the payment information verification unit 156 reads the data set and sells and pays the pk product among p products matched with the video corresponding to the n-th image/product matching sales information. Payment information including the sales amount can be checked.

Meanwhile, according to the second payment processing embodiment of the present invention, a payment-related procedure through at least one payment-related page called through the n-th video/product matching sales interface 200 included in the n-th sales page for the m-th user In the case of performing, after providing at least one payment related page including a payment related interface designated to the user terminal 192 of the m'th user through the page providing unit 128, the page linking unit 152 ) Checks a data set transmitted and received to perform a payment-related procedure through a payment-related interface included in the payment-related page. If the data set is checked, the payment information verification unit 156 reads the data set and sells and pays the pk product among p products matched with the video corresponding to the n-th image/product matching sales information. Payment information including the sales amount can be checked.

The revenue verification unit 160 checks a designated operating revenue corresponding to a portion of the sales amount for which the pk product matched with the video corresponding to the n-th video/product matching sale information is sold and paid. For example, the operating revenue may include a commission revenue of an operator who operates video/product matching-based commerce among the sales amount of the pk-th product.

The revenue verification unit 160 checks the distribution ratio set to the m-th user, and calculates distribution revenue information corresponding to the distribution ratio set to the m-th user among the operating revenues.

Meanwhile, when distribution revenue information for the m-th user is calculated through the revenue verification unit 160, the revenue distribution unit 164 manages corresponding to the unique identification information of the m-th user and the j-th tracking identification information. The identification information is checked, and the management identification information and the calculated distribution revenue information are linked and stored in a designated management DB 184. Accordingly, the i marketing activities related to the m-th user may be managed for each i target corresponding to the i tracking identification information.

On the other hand, the revenue distribution unit 164 uses the unique identification information of the m-th user acquired through the identification information acquisition unit 148 to a designated account (or account) with a distribution revenue amount corresponding to the distribution revenue information. Perform the dispensing procedure. According to the implementation method of the present invention, the revenue distribution unit 164 performs a procedure of distributing the distribution profit amount to an account (or account) corresponding to the m-th user by using the unique identification information of the m-th user. Or and/or performing a procedure of distributing the distribution profit amount to an account (or account) corresponding to the j-th marketing activity of the m-th user by using the unique identification information of the m-th user and the j-th tracking identification information. I can.

According to the implementation method of the present invention, the profit distribution unit 164 may perform a procedure of distributing the distribution profit amount to the designated account of the m-th user using real money in the real world. Meanwhile, according to an implementation method, the profit distribution unit 164 may perform a procedure of distributing the distribution profit amount to the designated account of the m-th user using electronic money convertible to real money in the real world.

According to an implementation method of the present invention, when the m'-th user and the m-th user are the same user, the m'-th user purchases and pays the pk product at a discounted amount by the amount of distribution revenue distributed to the m-th user. can do. If the m-th user and the m'-th user are different, even if the m-th user does not directly intervene in the process of registering various information related to the n-th video/product matching sales information or a designated process during the sale or delivery of products, Profit corresponding to the distribution profit amount may be obtained according to the marketing activity capability using the unique URL.

2A, 2B, and 2C illustrate an embodiment of a video/product matching sales interface 200 screen according to an exemplary method of the present invention.

In more detail, Figures 2a, 2b, and 2c are video/product matching sales interfaces for selling products corresponding to at least one product information among p product information matched with the video while playing or pausing a specified video ( 200), FIG. 2A illustrates an example of a video/product matching sales interface 200 included in a joint sales page including a shared URL interface 230, and FIG. 2B An example of a video/product matching sales interface 200 included in a joint-type sales page including a unique URL interface is illustrated, and FIG. 2C is a view of the video/product matching sales interface 200 included in the user’s sales page. An example is illustrated.

2A, 2B, and 2C, the video/product matching sales interface 200 includes a video playback interface 205 that plays a video matched with p product information in the upper area of the screen. And a product list interface 210 that displays p product information matched with the video in a lower area of the video playback interface 205, and the p products in a lower area of the product list interface 210 It includes a product sales interface 215 for selling the pk (1≦k≦p) product.

According to the implementation method of the present invention, the video/product matching sales interface 200 is displayed on a horizontal-based screen including a monitor of a personal computer or a monitor of a laptop and/or a horizontal screen of a smartphone or a horizontal screen of a tablet PC. 2A, 2B, and 2C show the video playback interface 205, product list interface 210, and product sales interface 215 on the left side of the screen as shown in the example, and at the same time, the screen T that displays a product description interface 220 including product descriptions for the pk-th product displayed on the product sales interface 215 in the right area of, or includes a product description tab area 225 for the pk-th product (t≥1) tab areas 225 may be displayed. Meanwhile, referring to the example of FIG. 2A, the public URL interface may be displayed in a lower area of the video playback interface 205 or a right area of the product list interface 210. Meanwhile, referring to the example of FIG. 2B, the unique URL interface may also be displayed in a lower area of the video playback interface 205 or a right area of the product list interface 210.

Meanwhile, according to another implementation method of the present invention, when the image/product matching sales interface 200 is displayed on a vertical screen including a vertical screen of a smartphone or a vertical screen of a mobile phone, the image is displayed in the upper area of the screen. The playback interface 205, the product list interface 210, and the product sales interface 215 are displayed, and at the same time, the pk product displayed on the product sales interface 215 is displayed in the lower area of the product sales interface 215. The product description interface 220 including product description content may be displayed, or t (t≥1) tab areas 225 including the product description tab area 225 for the pk-th product may be displayed.

According to an exemplary embodiment of the present invention, p pieces of product information included in the product list interface 210 are matched with a video played through the video playback interface 205 through respective matching time information. For example, product A, product B, and product C are displayed on the product sales interface 215, the matching time information of product A is 00:00, the matching time information of product B is 03:00, and product C When the matching time information of is 05:00, the product A is displayed on the product sales interface 215 until 3 minutes (03:00) have elapsed since the video starts playing through the video playback interface 205. Sales information is displayed, and sales information of product B is displayed on the product sales interface 215 until 5 minutes (05:00) have elapsed after 3 minutes (03:00) have elapsed after the start of the video. , Sales information of product C may be displayed on the product sales interface 215 after 5 minutes (05:00) elapses after the start of the video playback.

According to an implementation method of the present invention, when the pk-th product information is selected from among the p product information included in the product list interface 210, the product sales interface 215 displays sales information of the selected pk product. In addition, the video played through the video playback interface 205 may be played by automatically moving to a playback section corresponding to the matching time information of the selected pk product information.

According to an exemplary embodiment of the present invention, when t tab areas 225 are displayed on the video/product matching sales interface 200, the t tab areas 225 are product description tabs for the pk-th product. In addition to the area 225, at least one of a product notification tab area 225 for the pk-th product and a refund/exchange tab area 225 for the pk-th product may be further included. Meanwhile, the t tab areas 225 may automatically select and display a product description tab area 225 for the pk-th product among a plurality of tab areas 225 as a basic tab area 225.

According to an exemplary embodiment of the present invention, when t tab areas 225 are displayed on the image/product matching sales interface 200 of the user sales page, the t tab areas 225 are the m-th user Unique URL list tab area 225 including one or more unique URLs generated including the encrypted identification code of, and video/product matching sales corresponding to one or more unique URLs generated including the encrypted identification code of the m-th user The image/product matching sales information list tab area 225 corresponding to the information may further include at least one area.

3 is a flowchart illustrating a process of registering and storing video/product matching sales information according to an exemplary method of the present invention.

In more detail, FIG. 3 shows a process of registering and storing a user's membership registration process and video/product matching sales information, and those of ordinary skill in the technical field to which the present invention belongs, refer to this FIG. 3 and / Or it may be modified to infer various implementation methods for the above process (for example, some steps are omitted or the order is changed), but the present invention includes all the inferred implementation methods, and the present invention The technical features are not limited only by the implementation method shown in FIG. 3.

Referring to FIG. 3, the operation server 100 processes the membership registration for the user in connection with the user terminal 192 (300), and registers and stores the member information registered as a member in the designated member DB 168 (305). ).

Meanwhile, the operation server 100 registers and stores image information for the designated video in the designated video DB 172 in connection with the operation terminal 188 (or the user terminal 192) (310), and the product matched with the designated video The information is registered and stored in the designated product DB 176 (310).

Meanwhile, the operation server 100 interlocks with the operation terminal 188 (or the user terminal 192) to select any one of the videos stored in the image DB 172 and the product information stored in the product DB 176. Performs a procedure for matching and setting product information (315), and plays a designated video based on the matched information of the video and p products, or p (p≥1) products matched with the video in a paused state. The image/product matching sales information capable of generating the image/product matching sales interface 200 for selling products corresponding to at least one product information of the information is configured and registered and stored in the designated operation DB 180 (320).

4 is a flowchart illustrating a process of copying a unique URL for tracking and managing marketing activities related to a user for video/product matching sales according to an exemplary method of the present invention.

In more detail, this drawing 4 handles to copy the shared URL of the joint sales page to a designated medium when a user requests a joint sales page in a non-login state. As a process showing the process of copying a unique URL traceable to a specified medium for i marketing activities for a user sales page that realizes i marketing activities related to the m-th user, in the technical field to which the present invention belongs. Those of ordinary skill in the art will be able to infer various implementation methods for the above process (e.g., implementation methods in which some steps are omitted or the order is changed) by referring and/or modifying this Figure 4, but the present invention Is made including all the inferred implementation methods, and the technical features are not limited only by the implementation method shown in FIG. 4.

Referring to FIG. 4, the n-th joint-type sales page corresponding to the n-th video/product matching sales information among N images/product matching sales information stored in the operation DB 180 through a public path designated by the user terminal 192. (400), the operation server 100 is the n-th video/product through a designated public path in the login state of the m-th (1≤m≤M) user among the M (M≥1) member-registered users. It is checked whether the n-th joint-type sales page corresponding to the matching sales information is requested (405).

If the n-th joint-type sales page corresponding to the n-th video/product matching sales information is requested while the user is not logged in, the operation server 100 provides a shared URL corresponding to the n-th joint-type sales page. Check (410), the n-th video/product matching sales interface 200 corresponding to the n-th video/product matching sales information, and the sharing URL of the n-th joint-type sales page is designated in a designated area Configure an n-th joint-type sales page including a shared URL interface 230 for performing a procedure of copying to (415), and the n-th video/product matching sales interface 200 to the user terminal 192 Provides an n-th joint-type sales page including a shared URL interface 230 (420), and then, based on an input operation through the user terminal 192, a shared URL interface included in the n-th joint-type sales page ( 230), a procedure of copying the shared URL to a designated medium may be performed (425). Meanwhile, the copied sharing URL may be used in a process of requesting and outputting the n-th joint-type sales page from the user terminal 192.

On the other hand, when the n-th joint-type sales page corresponding to the n-th video/product matching sales information is requested while the m-th user is logged in, the operation server 100 sends the n-th video from the designated management DB (184). / Check the i-th unique URLs previously generated by the m-th user corresponding to the product matching sales information (430), and the n-th image/product matching sales interface 200 corresponding to the n-th image/product matching sales information Including, and copying i unique URLs that can track and manage i marketing activities for the n-th sales page for the m-th user that realizes i marketing activities related to the logged-in m-th user in a designated area. Constructing an n-th joint-type sales page including a unique URL interface for performing a procedure (435), and including the n-th video/product matching sales interface 200 and a unique URL interface to the user terminal 192 Provides an n-th joint-type sales page (440), and then, based on an input operation through the user terminal 192, a unique URL is designated at least through a unique URL interface included in the n-th joint-type sales page. A procedure of copying to a medium may be performed (445). Meanwhile, the copied unique URL may be used in a process of requesting and outputting the n-th sales page for the m-th user from the user terminal 192, and in this process, the operation server 100 is included in the unique URL. By extracting and decrypting the encrypted identification code, unique identification information of the m-th user and j-th tracking identification information may be obtained. If a designated operating revenue corresponding to a part of the sales amount is generated through product sales based on the n-th sales page for the m-th user provided through the unique URL, the distribution ratio set to the m-th user among the operating revenues is generated. Calculate distribution revenue information, store it in association with management identification information corresponding to the unique identification information and j tracking identification information, and perform a procedure of distributing the distribution revenue amount corresponding to the distribution revenue information based on the unique identification information. can do.

5 is a flowchart illustrating a process of uniquely generating and copying a unique URL for tracking and managing marketing activities related to a user for video/product matching sales according to an embodiment of the present invention.

In more detail, FIG. 5 shows, when the log-in status of the m-th user who requested the joint sales page through the process of FIG. 4 is confirmed, or the i-th unique URLs previously generated by the m-th user are not confirmed, the m-th user As a process showing the process of generating a unique URL that can track i number of marketing activities for a user's sales page that realizes i number of marketing activities related to a user and copying it to a designated medium, the technical field to which the present invention belongs If a person of ordinary skill in the art would be able to infer various implementation methods for the above process (eg, some steps are omitted or the order was changed) by referring and/or modifying this Figure 5, this The invention is made including all of the above inferred implementation methods, and the technical features thereof are not limited only by the implementation method shown in FIG. 5.

Referring to FIG. 5, when the log-in status of the m-th user who requested the joint sales page through the process of FIG. 4 is confirmed, or the i-th unique URLs previously generated by the m-th user are not confirmed, the operation server 100 ) Includes an n-th video/product matching sales interface 200 corresponding to the base n-th video/product matching sales information, and realizing i-th marketing activities related to the logged-in m-th user in a designated area. N-th joint-type sales including a unique URL interface for performing a procedure of generating i unique URLs capable of tracking and managing i marketing activities for the n-th sales page for users and a procedure of copying the unique URL to a designated medium A page is configured (500), and an n-th joint-type sales page including the n-th video/product matching sales interface 200 and a unique URL interface is provided to the user terminal 192 (540),

Thereafter, the operation server 100 checks whether a procedure for generating i unique URLs is requested through the unique URL interface included in the n-th joint-type sales page based on the input manipulation through the user terminal 192 ( 510). If a procedure for generating i unique URLs is requested through the unique URL interface included in the n-th joint-type sales page, the operation server 100 corresponds to the n-th video/product matching sales information, and m unique identification information that uniquely identifies the user and an encryption identification code that encrypts the j tracking identification information for tracking the j marketing activity with a specified encryption method, and generates i unique URLs that are not duplicated (515), The i unique URLs generated uniquely through the user terminal 192 are checked (515), and the i unique URLs generated are stored in the designated management DB (184) (520). Meanwhile, the operation server 100 provides the generated i unique URLs to the user terminal 192 (525), and the user terminal 192 copies the unique URL to a designated medium through the unique URL interface. A procedure to be performed may be performed (530). Meanwhile, the copied unique URL may be used in a process of requesting and outputting the n-th sales page for the m-th user from the user terminal 192, and in this process, the operation server 100 is included in the unique URL. By extracting and decrypting the encrypted identification code, unique identification information of the m-th user and j-th tracking identification information may be obtained. If a designated operating revenue corresponding to a part of the sales amount is generated through product sales based on the n-th sales page for the m-th user provided through the unique URL, the distribution ratio set to the m-th user among the operating revenues is generated. Calculate distribution revenue information, store it in association with management identification information corresponding to the unique identification information and j tracking identification information, and perform a procedure of distributing the distribution revenue amount corresponding to the distribution revenue information based on the unique identification information. can do.

6 is a flowchart illustrating a process of tracking and managing marketing activities related to a user through a unique URL according to an exemplary embodiment of the present invention.

In more detail, FIG. 6 shows a payment related procedure through the n-th video/product matching sales interface 200 included in the n-th sales page for the m-th user provided to the user terminal 192 of the m'-th user through a unique URL. When performing, the m-th user is identified through the unique URL, and the i-th marketing activities related to the m-th user are tracked by linking with the n-th sales page for the m-th user, but the n-th sales page for the m-th user It shows the process of distributing the distribution profit amount corresponding to the specified distribution ratio of the operation profit to the identified m-th user when it is confirmed that the operation profit is generated by product sales in connection with, and is generally used in the technical field to which the present invention belongs If you have knowledge of, you will be able to infer various implementation methods for the above process (for example, some steps are omitted or the order is changed) by referring and/or modifying this Figure 6, but the present invention It includes all the inferred implementation methods, and the technical features are not limited only by the implementation method shown in FIG. 6.

Referring to Figure 6, after the procedure of copying and distributing at least one unique URL to a designated medium through the user terminal 192 of the m-th user is performed, the operation server 100 is the user terminal of the m'-th user ( From 192), a page request using a unique URL is confirmed (600). If the user terminal 192 of the m'th user confirms a page request using a unique URL, the operation server 100 extracts and decrypts the encryption identification code included in the unique URL, m acquires the user's unique identification information and j-th tracking identification information corresponding to the specified marketing activity (605), and the n-th video/product matching sales interface based on the n-th video/product matching sales information corresponding to the unique URL ( The n-th sales page for the m-th user including 200) is configured and provided to the user terminal 192 of the m'-th user (610).

After providing the n-th sales page for the m-th user corresponding to the unique URL to the user terminal 192 of the m'-th user, the operation server 100 is included in the n-th sales page for the m-th user. Includes the sales amount of the pk product among the p products matched with the video corresponding to the n-th video/product matching sales information by reading the data set transmitted/received with the n-th video/product matching sales interface 200 Check the payment information (615). If the payment information including the sales amount for which the pk-th product was sold and settled is checked, the operation server 100 checks the unique identification information of the m-th user obtained through the unique URL and/or the payment information. In the process of checking, the transmitted/received data set may be read to obtain the unique identification information of the m-th user again (620).

The operation server 100 checks the distribution ratio of the m-th user set to distribute a part of the operating profit to the m-th user corresponding to the confirmed/acquired unique identification information (625), and is included in the payment information. Distribution revenue information corresponding to the distribution ratio set to the m-th user is calculated among the designated operating revenue corresponding to a portion of the sales amount (630). If the distribution revenue information for the m-th user is calculated, the operation server 100 stores management identification information corresponding to the unique identification information of the m-th user and the j-th tracking identification information, and the calculated distribution revenue information. Linked and stored in the designated management DB 184 (635), and performs a procedure of distributing the amount of distribution revenue corresponding to the distribution revenue information by using the unique identification information of the m-th user (640). According to the implementation method of the present invention, the operation server 100 performs a procedure of distributing the distribution profit amount to an account (or account) corresponding to the m-th user using the unique identification information of the m-th user, or , And/or performing a procedure of distributing the distribution profit amount to an account (or account) corresponding to the j-th marketing activity of the m-th user by using the unique identification information of the m-th user and the j-th tracking identification information. I can.

7 is a flowchart illustrating a process of tracking and managing marketing activities related to a user through a unique URL according to another embodiment of the present invention.

In more detail, this figure 7 shows payment through a payment-related interface included in at least one payment-related page called through the n-th sales page for the m-th user provided to the user terminal 192 of the m'-th user through a unique URL. In the case of performing a related procedure, the m-th user is identified through the unique URL, and the i marketing activities related to the m-th user are tracked by linking with the at least one payment-related page to be called, but by linking with the payment-related page It shows the process of distributing the distribution profit amount corresponding to the designated distribution ratio of the operation profit to the identified m-th user when it is confirmed that the operation profit is generated by the sale of the product, and general knowledge in the technical field to which the present invention belongs. Anyone who has, may refer to and/or modify this Figure 7 to infer various implementation methods for the above process (e.g., an implementation method in which some steps are omitted or the order is changed), but the present invention All implementation methods are included, and technical features thereof are not limited only by the implementation method illustrated in FIG. 7.

Referring to Figure 7, after the procedure of copying and distributing at least one unique URL to a designated medium through the user terminal 192 of the m-th user is performed, the operation server 100 is the user terminal of the m'-th user ( From 192), a page request using a unique URL is confirmed (700). If the user terminal 192 of the m'th user confirms a page request using a unique URL, the operation server 100 extracts and decrypts the encryption identification code included in the unique URL, m acquires the user's unique identification information and j-th tracking identification information corresponding to the specified marketing activity (705), and the n-th video/product matching sales interface based on the n-th video/product matching sales information corresponding to the unique URL ( The n-th sales page for the m-th user including 200) is configured and provided to the user terminal 192 of the m'-th user (710).

After providing the n-th sales page for the m-th user corresponding to the unique URL to the user terminal 192 of the m'-th user, the operation server 100 is included in the n-th sales page for the m-th user. It is checked whether at least one payment-related page is requested to be called through the n-th video/product matching sales interface 200 (715). If at least one payment-related page is called through the n-th video/product matching sales interface 200 included in the n-th sales page for the m-th user, the operation server 100 includes a designated payment-related interface. A payment-related page is configured and provided to the user terminal 192 of the m'th user (720).

After providing the called payment-related page to the user terminal 192 of the m'-th user, the operation server 100 reads the data set transmitted and received with the payment-related interface included in the payment-related page, n Video/Product Matching Checks the payment information including the sales amount obtained by selling the pk product among the p products matched with the video corresponding to the sales information (725). If the payment information including the sales amount for which the pk-th product was sold and settled is checked, the operation server 100 checks the unique identification information of the m-th user obtained through the unique URL and/or the payment information. In the process of checking, the transmitted/received data set may be read to obtain unique identification information of the m-th user again (730).

The operation server 100 checks the distribution ratio of the m-th user set to distribute a part of the operating profit to the m-th user corresponding to the confirmed/acquired unique identification information (735), and is included in the payment information. Distribution revenue information corresponding to the distribution ratio set to the m-th user is calculated among the designated operating revenue corresponding to a portion of the sales amount (740). If the distribution revenue information for the m-th user is calculated, the operation server 100 stores management identification information corresponding to the unique identification information of the m-th user and the j-th tracking identification information, and the calculated distribution revenue information. Linked and stored in the designated management DB (184) (745), and performs a procedure of distributing the distribution revenue amount corresponding to the distribution revenue information using the unique identification information of the m-th user (750). According to the implementation method of the present invention, the operation server 100 performs a procedure of distributing the distribution profit amount to an account (or account) corresponding to the m-th user using the unique identification information of the m-th user, or , And/or performing a procedure of distributing the distribution profit amount to an account (or account) corresponding to the j-th marketing activity of the m-th user by using the unique identification information of the m-th user and the j-th tracking identification information. I can.

100: operation server 104: member subscription
108: image information registration unit 112: product information registration unit
116: sales information registration unit 120: sharing URL confirmation unit
124: unique URL verification unit 128: page providing unit
132: Unique URL generation request confirmation unit 136: Unique URL generation unit
140: unique URL management unit 144: page request confirmation unit
148: identification information acquisition unit 152: page linkage unit
156: payment information verification unit 160: revenue verification unit
164: revenue distribution unit 168: member DB
172: Video DB 176: Product DB
180: Operation DB 184: Management DB
188: operating terminal 192: user terminal
196: Media medium 200: Video/product matching sales interface
205: video playback interface 210: product list interface
215: product sales interface 220: product description interface
225: t (t≥1) tap areas 230: shared URL interface
235: Unique URL interface

Claims (24)

In the method executed through the operation server communicating with the user terminal,
Video/product matching sales capable of creating a video/product matching sales interface that sells products corresponding to at least one product information among p (p≥1) product information matched with the video while playing a designated video or paused A first step of registering and storing information in a designated operation DB;
Among the N (N≥1) video/product matching sales information stored in the operation DB, the mth among the M (M≥1) member-registered users for the nth (1≤n≤N) video/product matching sales information (1≤m≤M) Unique identification information that uniquely identifies the user and the j tracking identification information for tracking the j (1≤j≤i) marketing activities of the specified i (i≥1) marketing activities is designated encryption A second step of storing i unique URLs that are uniquely generated so as not to be duplicated, including the encrypted identification code encrypted by the method, in a designated management DB;
After performing a procedure of copying and distributing at least one unique URL to a designated medium through the user terminal of the m-th user, a page request using the designated unique URL from the user terminal of the m'(1 ≤ m'≤ M) user A third step of confirming;
When confirming the page request using the specified unique URL from the user terminal of the m'th user, the encrypted identification code included in the unique URL is extracted and decrypted to identify the unique identification information of the mth user corresponding to the unique URL and the j tracking identification A fourth step of obtaining information;
After configuring an n-th sales page for the m-th user including an n-th video/product matching sales interface based on the n-th video/product matching sales information corresponding to the unique URL, and providing it to the user terminal of the m'-th user Matched with a video corresponding to the n-th image/product matching sales information by linking with the n-th sales page for the m-th user or with at least one payment-related page called through the n-th sales page for the m-th user a fifth step of calculating distribution revenue information corresponding to a distribution ratio set to the m-th user among designated operating profits corresponding to a portion of the sales amount for which the pk (1 ≤ k ≤ p) product is sold and paid out of the p products; And
A sixth step of linking and storing management identification information corresponding to the unique identification information of the m-th user and the j-th tracking identification information and the calculated distribution revenue information in a designated management DB when the distribution revenue information is calculated; Marketing activity management method for video/product matching sales.
The method of claim 1, wherein the unique URL,
A marketing activity management method for video/product matching sales, characterized in that including an encryption identification code obtained by encrypting the m-th user's unique identification information and j-th tracking identification information in a specified encryption method in a parameter area on a specified URL structure .
The method of claim 1 or 2, wherein the unique URL,
And an information identification code uniquely identifying the n-th video/product matching sales information in a parameter area on a designated URL structure.
The method of claim 1, wherein the unique identification information,
User identification information that uniquely identifies the m-th user,
A marketing activity management method for video/product matching sales, comprising at least one identification information uniquely generated so as not to be duplicated in order to uniquely identify the marketing activity related to the m-th user.
The method of claim 1, wherein the encryption identification code,
A marketing activity management method for video/product matching sales, characterized in that it includes a unique code type encrypted without overlapping.
The method of claim 1, wherein the unique URL,
Marketing activity management method for video/product matching sales, characterized in that comprising a unique URL generated without overlapping.
The method of claim 1,
When performing a payment-related procedure through the n-th video/product matching sales interface included in the n-th sales page for the m-th user,
The step of processing to include the encrypted identification code of the m-th user in a data set transmitted and received in order to perform a payment related procedure through the n-th video/product matching sales interface to construct an n-th sales page for the m-th user. Marketing activity management method for video / product matching sales, characterized in that consisting of including.
The method of claim 7,
When the configured n-th sales page for the m-th user is provided to the user terminal of the m'-th user, performing a payment-related procedure through the n-th video/product matching sales interface included in the n-th sales page for the m-th user Confirming a data set to be transmitted/received for; And
And when the data set is checked, extracting and decrypting the encrypted identification code of the m-th user included in the data set to check the unique identification information and the j-th tracking identification information of the m-th user. Marketing activity management method for video/product matching sales.
The method of claim 1,
When at least one payment-related page to perform a payment-related procedure is called through the n-th video/product matching sales interface included in the n-th sales page for the m-th user,
Processing to include the encryption identification code of the m-th user in a payment-related URL corresponding to at least one payment-related page to be called through the n-th video/product matching sales interface included in the n-th sales page for the m-th user The method of managing marketing activities for video/product matching sales, further comprising the step of constructing an n-th sales page for the m-th user.
The method of claim 9,
When the configured n-th sales page for the m-th user is provided to the user terminal of the m'-th user, at least one payment-related URL through the n-th video/product matching sales interface included in the n-th sales page for the m-th user Checking whether at least one payment related page corresponding to is called; And
When it is confirmed that the call of the payment-related page is confirmed, the encrypted identification code of the m-th user included in the payment-related URL corresponding to the called payment-related page is extracted and decrypted, and the unique identification information of the m-th user and the j-th tracking identification information Checking the; Marketing activity management method for video / product matching sales, characterized in that the further comprising.
The method of claim 10,
When it is confirmed that the call of the payment-related page is confirmed, the payment-related page is processed to include the encrypted identification code of the m-th user in a data set transmitted and received to perform a payment-related procedure through a payment-related interface included in the payment-related page. Constructing; And
Processing to provide the configured payment-related page to the user terminal of the m'th user.
The method of claim 11,
Checking a data set transmitted and received to perform a payment related procedure through a payment related interface included in the payment related page when the configured payment related page is provided to the user terminal of the m'th user; And
And when the data set is checked, extracting and decrypting the encrypted identification code of the m-th user included in the data set to check the unique identification information and the j-th tracking identification information of the m-th user. Marketing activity management method for video/product matching sales.
The method of claim 1, wherein the fifth step,
By linking with the n-th sales page for the m-th user or with at least one payment-related page called through the n-th sales page for the m-th user, selling and paying the pk product among the p products matched with the video Checking payment information including the sales amount;
Calculating distribution revenue information corresponding to a distribution ratio set to the m-th user among designated operating revenue corresponding to a portion of the sales amount of the pk-th product; How to manage your marketing activities.
The method of any one of claims 9 to 13, wherein the payment related page,
And a page called through a product sales interface of an n-th video/product matching sales interface included in the n-th sales page for the m-th user.
The method of any one of claims 9 to 13, wherein the payment related page,
A purchase requisition page that requests a product purchase,
A purchase processing page that handles product purchases,
A payment request page that requests payment,
A payment processing page that processes payments,
Marketing activity management method for video/product matching sales, comprising at least one page among payment completion pages outputting a payment result.
The method of claim 1, wherein the sixth step,
And performing a procedure of distributing a distributed profit amount corresponding to the distributed profit information by using the unique identification information of the m-th user.
The method of claim 16, wherein the sixth step,
And performing a procedure of distributing the distribution profit amount to an account (or account) corresponding to the m-th user by using the unique identification information of the m-th user. How to manage your marketing activities.
The method of claim 16, wherein the sixth step,
Including performing a procedure of distributing the distribution profit amount to an account (or account) corresponding to the j-th marketing activity of the m-th user by using the unique identification information of the m-th user and the j-th tracking identification information. Marketing activity management method for video / product matching sales, characterized in that made.
The method of claim 1, wherein the n-th video/product matching sales interface,
A video playback interface for playing a video matched with p product information in an upper area of the screen for outputting the n-th sales page for the m-th user, and p matching with the video in a lower area of the video playback interface Comprising a product list interface for displaying product information, and comprising a product sales interface for selling a pk (1≦k≦p) product among the p products in a lower area of the product list interface. Marketing activity management method for video/product matching sales.
The method of claim 19, wherein the n-th video/product matching sales interface,
When displayed on a landscape-based screen,
Display the video playback interface, product list interface, and product sales interface in the left area of the screen,
T(t≥1) tabs including a product description interface including product descriptions for the pk-th product displayed on the product sales interface in the right area of the screen or including a product description tab area for the pk-th product Marketing activity management method for video/product matching sales, characterized in that the area is displayed.
The method of claim 19, wherein the n-th video/product matching sales interface,
When displayed on a portrait based screen,
Display the video playback interface, product list interface, and product sales interface in the upper area of the screen,
T(t≥1) including a product description interface including product descriptions for the pk-th product displayed on the product sales interface in a lower area of the product sales interface or including a product description tab area for the pk-th product Marketing activity management method for video/product matching sales, characterized in that the number of tab areas are displayed.
The method of claim 20 or 21, wherein the t tap areas,
A unique URL list tab area including one or more unique URLs generated including the encrypted identification code of the m-th user,
And further comprising at least one of the video/product matching sales information list tab regions corresponding to the video/product matching sales information corresponding to one or more unique URLs generated including the encrypted identification code of the m-th user Marketing activity management method for video/product matching sales.
The method of claim 20 or 21, wherein the t tap areas,
A product announcement tab area for the pk-th product,
And further comprising at least one of the refund/exchange tab areas for the pi-th product.
The method of claim 20 or 21, wherein the t tap areas,
A marketing activity management method for video/product matching sales, characterized in that the product description tab area for the pi product is displayed as a basic tab area.

Images