KR20210058126A - Apparatus and method for providing product marketing service using a celebrity - Google Patents

Abstract

According to an embodiment of the present invention, provided is device for providing a product marketing service using a celebrity, which includes: a user authentication unit which authenticates a user according to input information; a communication unit which transmits and receives data from an external device; a rating calculator which calculates an advertisement rating of a celebrity; an advertisement product classification unit which classifies advertisement request products; a storage unit which stores user information for user authentication and stores classification information of advertisement request products and advertisement request products together; and an information providing unit which recommends advertisement products to the celebrity and provides advertisement cost information.

Description

Apparatus and method for providing product marketing service using a celebrity}

The present invention relates to an apparatus and method for providing a product marketing service using a celebrity, and more particularly, to an apparatus and method for providing a product marketing service capable of advertising and promoting a product by using the reputation of a celebrity.

Cooperation projects are actively conducted between companies and celebrities for advertisements of products or companies. Meanwhile, in the conventional advertising market, the process of recruiting celebrities suitable for products relies on qualitative judgment by the advertising agency and negotiations through offline meetings. It was difficult to find suitable celebrities.

Therefore, the number of products that can carry out advertisements using celebrity models or marketing campaigns based on celebrity recommendations are limited to a very small number, and this is acting as an obstacle to vitalization of the national economy as the means of product advertisement of small and medium-sized enterprises is limited.

Furthermore, in the case of celebrities, rather than choosing a product or company that they want to advertise, they should conduct advertising and public relations activities according to the opinion of an advertising agency or advertiser, and even in the case of a company that manufactures products or promotes images, depending on the celebrity, relatively You have to experience the risk of promoting your product or company while paying high prices.

As a prior art, Korean Patent Registration No. 10-1760866 (2017.07.18) relates to a collaborative matching system between a company and a celebrity and a matching method thereof. A product pool in which product information is stored, a celebrity pool in which celebrity information is stored, and two It is an invention that matches celebrities and products in the pool.

However, such a conventional technology is equipped with a server that matches celebrities and products, so the choice of celebrities and advertisers who are the subjects of actual advertisements is still limited. Furthermore, advertisers must pay high cost and request advertisements of celebrities. The structure that does it remains.

In other words, a system that can reduce advertising costs while ensuring the choice of celebrities and advertisers has reached a more desperate need.

Korean Patent Registration No. 10-1760866 (2017.07.18) Republic of Korea Patent Publication No. 10-2015-0127911 (2015.11.18)

It is an object of the present invention to provide an apparatus and method for providing a product marketing service that is easily accessible and guarantees a choice of a celebrity.

The apparatus for providing a product marketing service using a celebrity according to an embodiment of the present invention includes a user authentication unit that authenticates a user according to input information, a communication unit that transmits and receives data from an external device, a rating calculation unit that calculates an advertisement rating of a celebrity, and an advertisement. An advertisement product classification unit that classifies requested products, a storage unit that stores user information for user authentication, and stores classification information of the advertisement request product and advertisement request product together, and recommends advertisement products to the celebrities, and stores advertisement cost information. It includes an information providing unit to provide.

In addition, the apparatus for providing a product marketing service using a celebrity according to an embodiment of the present invention generates a contract to be provided to the celebrity and the advertiser who requested the advertisement product when advertisement information including the advertisement product and advertisement cost information is determined. It may further include a contract generating unit.

In addition, the rating calculation unit may calculate the rating for each product group of the celebrity using at least one piece of information selected from the group consisting of the age, sex, occupation type, media exposure frequency, and advertising influence of the celebrity.

In addition, the information providing unit includes a recommendation module that recommends a product to a celebrity or recommends a celebrity or occupation type to an advertiser, the advertisement cost of the advertisement request product and similar products, the advertisement cost by celebrity rating, and the input advertisement cost of the advertiser. And an advertisement cost calculation module for calculating advertisement cost using at least one cost information selected from the group, and an update module for updating information for adjusting the advertisement rating of the celebrity or the advertisement request product.

A product marketing service providing method according to another embodiment of the present invention is a product marketing service providing method performed by a product marketing service providing device, comprising: authenticating a user, outputting an advertisement request product, and recommending an advertisement product. And calculating an advertisement cost of the selected advertisement product, and generating an advertisement contract.

In addition, the step of calculating the advertisement cost may be performed by using at least one cost information selected from the group including the advertisement cost of the advertisement request product and similar products, the advertisement cost by rating of a celebrity, and the advertisement cost of the input advertiser. Can be calculated.

According to the apparatus and method for providing a product marketing service according to an embodiment of the present invention, a celebrity can select a product that requires advertisement and promotion by himself.

In addition, companies are less burdened with initial advertising and promotion costs.

In addition, you can conveniently sign product advertisement contracts through mobile.

In addition, the distribution of profits according to advertisements can be made transparently.

1 is a structural diagram between devices constructed by an apparatus for providing a product marketing service according to an embodiment of the present invention.
2 is a functional block diagram of an apparatus for providing a product marketing service according to an embodiment of the present invention.
3 is an exemplary screen output through an input/output terminal of a celebrity.
4 is an exemplary screen output through an input/output terminal of an advertiser.
5 is a detailed functional block diagram of an information providing unit according to an embodiment of the present invention.
6 is a flowchart of a method for providing a product marketing service according to an embodiment of the present invention.

The features and effects of the present invention described above will become more apparent through the following detailed description in connection with the accompanying drawings, and accordingly, those of ordinary skill in the technical field to which the present invention pertains can easily implement the technical idea of the present invention. I will be able to.

In the present invention, various modifications may be made and various embodiments may be provided, and specific embodiments will be illustrated in the drawings and described in detail in the detailed description. However, this is not intended to limit the present invention to a specific embodiment, it should be understood to include all changes, equivalents, or substitutes included in the spirit and scope of the present invention.

In describing each drawing, similar reference numerals are used for similar elements.

Terms such as first and second may be used to describe various elements, but the elements should not be limited by the terms. The above terms are used only for the purpose of distinguishing one component from another component.

For example, without departing from the scope of the present invention, a first element may be referred to as a second element, and similarly, a second element may be referred to as a first element. The term and/or includes a combination of a plurality of related listed items or any of a plurality of related listed items.

Unless otherwise defined, all terms used herein including technical or scientific terms have the same meaning as commonly understood by one of ordinary skill in the art to which the present invention belongs.

Terms such as those defined in a commonly used dictionary should be interpreted as having a meaning consistent with the meaning in the context of the related technology, and should not be interpreted as an ideal or excessively formal meaning unless explicitly defined in the present application. Shouldn't.

Suffix modules, blocks, and parts for components used in the following description are given or mixed in consideration of only the ease of writing the specification, and do not have meanings or roles that are distinguished from each other by themselves.

Hereinafter, preferred embodiments of the present invention will be described with reference to the accompanying drawings so that those of ordinary skill in the art can easily implement them. In describing the embodiments of the present invention below, when it is determined that a detailed description of a related known function or a known configuration may unnecessarily obscure the subject matter of the present invention, a detailed description thereof will be omitted.

The apparatus for providing a product marketing service according to an embodiment of the present invention relates to an apparatus for providing advertisement marketing services using celebrities such as singers, entertainers, and actors.

1 is a structural diagram between devices constructed by an apparatus for providing a product marketing service according to an embodiment of the present invention.

As shown in FIG. 1, the product marketing service providing apparatus 1 according to an embodiment of the present invention is connected to an input/output terminal 2 of a celebrity and an input/output terminal 3 of an advertiser, respectively. Using the information input through the input/output terminal 2 of the celebrity and the information input through the input/output terminal 3 of the advertiser, the product marketing service providing device 1 according to the embodiment of the present invention It is possible to establish a system that allows the gap between advertisers to be reduced and advertisement contracts to be concluded.

The input/output terminals 2 of celebrities and the input/output terminals 3 of advertisers are, for example, smart phones, tablet PCs, head mounted display (HMD) devices, smart watches, laptop computers, desktop computers, digital televisions, Set-top boxes, navigation devices, artificial intelligence speakers, portable game consoles, personal digital assistants (PDAs), electronic boards, electronic billboards, home appliances, and/or various types of input or visual/audible output of data It may include at least one of electronic devices.

2 is a functional block diagram of an apparatus for providing a product marketing service according to an embodiment of the present invention.

As shown in FIG. 2, the product marketing service providing apparatus 1 according to an embodiment of the present invention includes a user authentication unit 100 for authenticating a user according to input information, and a communication unit 200 for transmitting and receiving data from an external device. , A rating calculation unit 300 that calculates the advertisement rating of a celebrity, an advertisement product classification unit 400 that classifies the advertisement request product, stores user information for user authentication, and stores the classification information of the advertisement request product and the advertisement request product. Includes a storage unit 500 that stores together and an information providing unit 600 that recommends advertisement products to the celebrity and provides advertisement cost information, and when advertisement information including the advertisement product and advertisement cost information is determined, And a contract generating unit 700 for generating a contract to be provided to the celebrity and the advertiser who requested the advertisement product.

The user authentication unit 100 is a product marketing service providing device using the user information of the celebrity input through the celebrity input/output terminal 2 or the advertiser (company) information input through the advertiser input/output terminal 3 in FIG. (10) Check whether it is a celebrity user or advertiser (company) accessible to, and if there is an existing access record, a celebrity or advertiser is specified.

If there is no existing access record, membership registration can be induced.

The user authentication unit 100 can perform various authentication methods such as ID and password combination input through the celebrity input/output terminal 2 or the advertiser input/output terminal 3, or authentication request through a certificate, and mobile phone authentication. It may be configured to be selectable according to.

The communication unit 200 is a network device that transmits and receives data from the celebrity input/output terminal 2, the advertiser input/output terminal 3, etc., mentioned as external devices, and includes a wired/wireless communication network device.

The communication unit 200 may perform mutual communication with the devices shown in FIG. 1 through a communication network. Here, the communication network may include a wired communication network, a wireless communication network, or a communication network constructed by a combination thereof.

The wired communication network may be constructed using a cable. The cable may include, for example, a pair cable, a coaxial cable, an optical fiber cable or an Ethernet cable. The wireless communication network may be implemented using at least one of a short-range communication network and a long-distance communication network.

Short-distance communication networks include, for example, Wi-Fi, zigbee, Bluetooth, Wi-Fi Direct, NFC (Near Field Communication), and low-power Bluetooth. Energy) or CAN communication.

The telecommunication network may include a wireless communication network, for example, a communication network implemented based on a mobile communication standard such as 3GPP, 3GPP2, or WiMAX series. In addition, the communication unit 200 may use a private network for information security, or may use a virtual private network (VPN).

In addition, the network here refers to a connection structure in which information exchange is possible between each node such as a plurality of terminals and servers, and examples of such networks include RF, 3GPP (3rd Generation Partnership Project) network, and LTE (Long Term). Evolution) network, 5GPP (5rd Generation Partnership Project) network, WIMAX (World Interoperability for Microwave Access) network, Internet, LAN (Local Area Network), Wireless LAN (Wireless Local Area Network), WAN (Wide Area Network) , Personal Area Network (PAN), Bluetooth (Bluetooth) network, NFC network, satellite broadcasting network, analog broadcasting network, Digital Multimedia Broadcasting (DMB) network, and the like, but are not limited thereto.

The rating calculation unit 300 calculates a rating for each product group of a celebrity using at least one piece of information selected from the group consisting of the age, sex, occupation type, media exposure frequency, and advertising influence of the celebrity. The rating calculation unit 300 is a component for calculating an advertisement rating according to a product advertisement of a celebrity, and calculates a rating by comprehensively considering the frequency of exposure to the media of the celebrity as well as the influence that may have on the product advertisement.

In particular, the frequency of media exposure is based on crawling web pages, taking into account the number of times the sound source is played in the case of singers, or the frequency of exposure to dramas, movies, entertainment programs, etc. in the case of actors and movie stars, hit works, and movie box office rankings, etc. Materials can be used.

In the case of existing advertising products, advertising influence considers whether the existing advertising products have exceeded the break-even point and the size of sales of the advertising products.

The rating calculation unit 300 may determine an advertisement rating of a celebrity for each product.

3 is an exemplary screen output through an input/output terminal of a celebrity.

4 is an exemplary screen output through an input/output terminal of an advertiser.

As shown in FIG. 3, when a celebrity accesses through his terminal after user authentication, personal information, product ratings, and product information in progress can be checked at a glance.

The rating calculation unit 300 calculates an advertisement rating of a celebrity in the group to which the product currently requested for advertisement belongs, and outputs it as shown in FIG. 3.

The advertisement product classification unit 400 classifies advertisement request products. As shown in FIG. 4, when the advertiser specifically inputs a product to be requested for advertisement as “wet tissue”, the advertisement product classification unit 400 derives a higher category of the wet tissue through the usable classification system.

The classification system follows the United Nations standard product and service classification system, which is most used in the field of e-commerce, or it is possible to use the international product classification classified for trademark applications. They can be divided into various types that can be classified, such as daily necessities and office supplies.

As shown in FIG. 3, the advertisement product classifying unit 400 according to an embodiment of the present invention may classify advertisement request products into product groups, and thus calculate an advertisement rating of a celebrity.

The storage unit 500 stores user information for user authentication and also stores advertisement request products and classification information of advertisement request products. In addition, the storage unit 500 may also store information on the advertiser as shown in FIG. 4, and also store available individual information such as sales amount, product sales amount, and number of employees of the advertiser.

As shown in Fig. 4, the company name, major item, location, representative, number of employees, annual sales, etc., which are information about the advertiser (company), are input and stored. , The expected consumer can receive inputs and store them.

In addition, the storage unit 500 may receive and store information about a down payment, an ordinary advertisement fee (0.5% of sales, 10 won per number of products sold, etc.), and a running guarantee that the advertiser expects as an advertisement cost.

Furthermore, as shown in FIG. 1, the application installation file or patch file provided to the external terminals 2 and 3 is stored, so that the external terminal accesses the service providing apparatus 1 according to the embodiment of the present invention to access the program. You can save various files you need when running.

The storage unit 500 may include, for example, at least one of a main memory device and an auxiliary memory device. The main memory device may be implemented using a semiconductor storage medium such as ROM and/or RAM. The ROM may include, for example, a conventional ROM, EPROM, EEPROM, and/or MASK-ROM. The RAM may include, for example, DRAM and/or SRAM. Auxiliary memory devices include flash memory devices, SD (Secure Digital) cards, solid state drives (SSDs, Solid State Drives), hard disk drives (HDDs, Hard Disc Drives), magnetic drums, compact discs (CDs), DVDs ) Or an optical media such as a laser disk, a magnetic tape, a magneto-optical disk, and/or a floppy disk, and at least one storage medium capable of permanently or semi-permanently storing data.

The information providing unit 600 recommends advertisement products to celebrities and provides advertisement cost information.

5 is a detailed functional block diagram of an information providing unit according to an embodiment of the present invention.

As shown in FIG. 5, the information providing unit 600 includes a recommendation module 610, an advertisement cost calculation module 620, and an updater module 630.

The recommendation module 610 recommends a product to a celebrity or recommends a celebrity or job type to an advertiser.

For example, a celebrity may directly select a product he or she is willing to advertise from among the products listed as advertisement request products, but otherwise, the advertisement request product recommended through the recommendation module 610 may be selected.

The recommendation module 610 may recommend a specific product among the products listed as an advertisement request product only because the celebrity corresponds to the first grade in a specific product group, but it comprehensively judges the advertisement cost input by the advertiser, and the actual celebrity and advertisement It is also possible to recommend an advertisement request product in a direction that minimizes the gap in the content of the weekly advertisement contract.

For example, assuming that an advertiser enters a product called “wet tissue” as an advertisement request product as shown in FIG. 4 and the wet tissue belongs to the product group A shown in FIG. 3, a celebrity ranks 2 for the advertisement request product wet tissue. It has an advertising rating of. However, if the advertisement cost input by the advertiser is similar to the advertisement cost formed by a celebrity with an advertisement grade of 2nd or 3rd grade, the recommendation module 610 uses the "wet tissue", an advertisement request product belonging to the 2nd grade, to a celebrity. You can also recommend it.

As such, the recommendation module 610 comprehensively considers information input by the celebrity and the advertiser and recommends a specific product among the advertisement request products to the celebrity.

The recommendation module 610 also recommends an advertisement request product in consideration of a conflict between products. For example, if a celebrity advertised company A's wet wipes a year ago, the current celebrity does not recommend advertising about company B's wipes. This is because a conflict between products may occur, which may cause a problem in the reliability of advertisements.

The advertisement cost calculation module 620 calculates the advertisement cost by using at least one cost information selected from the group including the advertisement cost of the advertisement request product and similar products, the advertisement cost by rating of celebrities, and the input advertisement cost of the advertiser. do.

In general, if the cost is determined by the advertising cost input by the advertiser, it is highly likely that the advertising cost will be formed at a low price. Therefore, the advertisement cost calculation module 620 considers the advertisement cost input by the advertiser in order to solve this problem, but determines the advertisement cost by taking into account the existing advertisement cost of the advertisement requested product and similar products, and the advertisement cost by celebrity rating. do.

In particular, the advertisement cost may consist of a down payment, an ordinary advertisement fee, and a running guarantee as shown in FIG. 4. Depending on the product, the advertisement cost calculation module 620 may not have items included in each item, and in order to reduce the initial cost burden of the advertiser, the cost is calculated in various ways, such as reducing the proportion of the down payment and increasing the proportion of ordinary advertising fees and running guarantees. can do.

Recurring advertisement fees refer to advertisement fees calculated by the number of units sold or based on sales or net profit.

The running guarantee is part of the advertising fee that can be given to celebrities when the break-even point of the advertisement request product is exceeded or the expected sales volume is exceeded, and may be an advertisement fee item for maximizing the effect of product marketing by celebrities.

That is, the advertisement cost calculation module 620 may differently calculate the cost of each component, which is divided into advertisement costs for each product and each advertiser, and calculates the advertisement cost satisfactory for the celebrity and the advertiser.

The update module 630 updates basic information for rating calculation or an advertisement request product list so that the rating of the celebrity is adjusted up/down in the rating calculation unit 300.

The update module 630 may update information for calculating the celebrity's rating for various periods such as weekly, monthly, semiannual, and so on, and provide it to the rating calculation unit 300.

Information for calculating the rating may include information on the aforementioned celebrity's age, occupation type (if he was a singer but is currently an actor), media exposure frequency, and advertising influence, but is not limited thereto.

For example, if a movie star who was almost unknown appears as a quasi-star actor of a movie that mobilized 10 million viewers, the update module 630 recalculates the media exposure frequency and transmits it to the rating calculation unit 300. The calculation unit 300 may reset an advertisement rating for a movie star.

In addition, the update module 630 continuously updates the information on the advertisement request product input by the advertiser and stores it in the storage unit 500, or updates the information on the amount of sales and the amount of sales, and receives advertisements of celebrities accordingly. As shown in FIG. 3, the upgrade is performed on a daily basis.

The contract generation unit 700 generates a contract when the optimal contract conditions are completed according to the information input by the celebrity and the advertiser. The generated contract is transmitted to the celebrity and the advertiser, and is checked through the input/output terminal 2 of the celebrity and the input/output terminal 3 of the advertiser.

If the contract is confirmed by a celebrity, the contract is accepted through an electronic signature, and the advertiser also accepts the contract, the advertisement contract is concluded, and the celebrity is the type of advertisement entered by the advertiser (a celebrity is attached to the product, or through TV, etc.). Ads, advertisements through newspapers, advertisements through the Internet such as social media, etc.) are provided, or they cooperate with content production.

If a celebrity or advertiser refuses to accept the contents of the created contract, the contents of the contract will be deleted and the contract will not be concluded.

In the resulting contract, agreements on all possible issues that may be problematic in the contract, such as the subject of the contract, the scope of the advertisement product, advertisement cost, advertisement type, advertisement period, violations, penalties, dispute settlement methods, dispute jurisdiction, etc. Includes.

As described above, the apparatus for providing a product marketing service according to an embodiment of the present invention has been described in detail with reference to FIGS. 1 to 5. Hereinafter, another aspect of the present invention, a method of providing a product marketing service using a celebrity, will be described with reference to FIG. 6.

A description of the configuration redundant with the previous embodiment will be omitted.

6 is a flowchart of a method for providing a product marketing service according to an embodiment of the present invention.

As shown in FIG. 6, the product marketing service providing method according to the embodiment of the present invention is a marketing service providing method performed by a product marketing service providing device, in which a user is authenticated (S100), and an advertisement request product is output. Step S200, recommending an advertisement product (S300), calculating an advertisement cost of the selected advertisement product (S400), and generating an advertisement contract (S500).

A method of providing a product marketing service according to an embodiment of the present invention describes a method of providing a service when a celebrity accesses through his or her terminal while the advertisement request product previously input by an advertiser is stored in a storage unit.

The step of authenticating a user (S100) is a step of specifying a user using his/her authentication information input by a celebrity. If the authentication information is not stored as described above, the step of providing information for a new subscription may be included.

The step of outputting the advertisement request product (S200) is a step of outputting the advertisement request product stored until the celebrity accesses it. The celebrity may select the product to be advertised from the displayed advertisement request product.

In the step of recommending an advertisement product (S300), the advertisement product is recommended based on the viewpoint of concluding a contract between a celebrity and an advertiser by comprehensively considering advertisement cost, advertisement grade, and whether or not a conflict occurs among advertisement request products.

Calculating the advertisement cost of the selected advertisement product (S400) is a step of calculating the advertisement cost of the advertisement product selected by a celebrity using various information as in the previous embodiment. In the step of calculating the advertisement cost, the advertisement cost can be calculated by using at least one cost information selected from the group including the advertisement cost of the advertisement request product and similar products, the advertisement cost by rating of celebrities, and the advertisement cost of the entered advertiser. have.

Finally, when advertisement product selection and advertisement cost calculation are completed, a step (S500) of generating an advertisement contract accordingly is performed.

By creating an advertising contract using various information as described above, not only the advertising effect is maximized, but also the probability of concluding the contract can be increased by creating an advertising contract by combining the optimal conditions for signing an advertising contract between an advertiser and a celebrity.

According to the apparatus and method for providing a product marketing service according to an embodiment of the present invention, a separate advertising agency is not required, and an advertisement contract for a product desired by a celebrity can be directly signed. The advertising effect can be maximized.

The features and effects of the present invention described above will become more apparent through the following detailed description in connection with the accompanying drawings, and accordingly, those of ordinary skill in the technical field to which the present invention pertains can easily implement the technical idea of the present invention. I will be able to.

In the present invention, various modifications may be made and various embodiments may be provided, and specific embodiments will be illustrated in the drawings and described in detail in the detailed description. However, this is not intended to limit the present invention to a specific embodiment, it should be understood to include all changes, equivalents, or substitutes included in the spirit and scope of the present invention.

According to the software implementation, not only the procedures and functions described in the present specification, but also design and parameter optimization for each component may be implemented as a separate software module. The software code can be implemented with a software application written in an appropriate programming language. The software code may be stored in a memory and executed by a controller or a processor.

1 Product marketing service providing device 2 Celebrity input/output terminal
3 Advertiser input/output terminal 100 user authentication unit
200 Communication Department 300 Grade Calculation Department
400 Advertising Product Classification Unit 500 Storage Unit
600 Information provision department 700 Contract creation department

Claims (6)

As a product marketing service providing device using celebrities,
A user authentication unit for authenticating a user according to input information;
A communication unit for transmitting and receiving data from an external device;
A rating calculator that calculates an advertisement rating of a celebrity;
An advertisement product classification unit for classifying advertisement request products;
A storage unit for storing user information for user authentication and storing classification information of the advertisement request product and the advertisement request product together; And
And an information providing unit for recommending advertisement products to the celebrity and providing advertisement cost information. The method of claim 1,
When the advertisement information including the advertisement product and advertisement cost information is determined, the apparatus for providing a product marketing service further comprises a contract generating unit for generating a contract to be provided to the celebrity and the advertiser who requested the advertisement product. The method of claim 1,
The rating calculation unit calculates the rating for each product group of the celebrity using at least one information selected from the group consisting of age, gender, occupation type, media exposure frequency, and advertising influence of the celebrity. The method of claim 1,
The information providing unit
A recommendation module that recommends a product to a celebrity or recommends a celebrity or job type to an advertiser;
An advertisement cost calculation module for calculating an advertisement cost by using at least one cost information selected from the group including advertisement cost of the advertisement request product and similar products, advertisement cost by rating of a celebrity, and advertisement cost of an input advertiser; And
And an update module for updating the advertisement request product or information for adjusting the advertisement rating of the celebrity. As a product marketing service providing method performed by a product marketing service providing device,
(a) authenticating the user;
(b) outputting an advertisement request product;
(c) recommending an advertisement product;
(d) calculating an advertisement cost of the selected advertisement product; And
(e) A method of providing a product marketing service comprising the step of generating an advertisement contract. The method of claim 5,
In the step (d), the advertisement cost is calculated using at least one cost information selected from the group including the advertisement cost of the advertisement request product and the similar product, the advertisement cost by rating of a celebrity, and the advertisement cost of the input advertiser. A method of providing product marketing services as characterized.

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