KR20210044418A - System and method for providing survey service combined with psychology test and computer program for the same - Google Patents

Abstract

A system for providing a survey service combined with a psychological test includes: a request receiving part formed to receive first survey information including a plurality of survey questions for a survey about a product of an enterprise from a server or device corresponding to the enterprise; a question creation part formed to store a psychological test database including a plurality of psychological test questions, classify the survey questions by subject, and combine each of the classified survey questions with a psychological test question corresponding to a subject to create second survey information combined with a psychological test; a survey conducting part formed to receive consumer reaction information about the second survey information by providing the second survey information to a user device of a consumer; and an analysis part formed to create first response information corresponding to responses to the psychological test and second response information corresponding to responses to the first survey information, from the consumer reaction information. According to the system, a psychological test of users and a survey related with a product are merged by subject to form questions, and a psychological test result and a survey result are obtained at the same time through responses of the users to the corresponding questions, thereby obtaining and utilizing a survey result even from consumers who are not interested to respond to a survey.

Description

A system and method for providing a questionnaire service combined with a psychological test, and a computer program for it {SYSTEM AND METHOD FOR PROVIDING SURVEY SERVICE COMBINED WITH PSYCHOLOGY TEST AND COMPUTER PROGRAM FOR THE SAME}

The embodiments relate to a system and method for providing a questionnaire service combined with a psychological test, and a computer program for the same, and more specifically, to form a question by merging the user's psychological test and a product-related questionnaire, and It is about a technology that enables you to obtain both the psychological test result and the questionnaire result through the responses of people.

Companies often conduct product surveys for consumers in order to acquire consumer reactions to existing products and collect information necessary to succeed in a competitive market, or to plan new products and expand their business. However, since it is cumbersome for general consumers to respond to a survey consisting of multiple questions, consumers often do not respond to the survey request or provide only formal answers.

In order to solve this problem, companies may provide certain benefits to consumers who respond to product surveys. For example, Unexamined Patent Publication No. 2001-0067771 provides a sample to a user on the Internet, but a consumer survey method in which the user selects a sample by dividing it into a pre- and post-question survey to create a survey item. Start.

However, in the case of the prior art, including the invention disclosed in Korean Patent Application Publication No. 2001-0067771, consumers need to actively respond to the questionnaire while recognizing that they are responding to the company's questionnaire to obtain desired consumer response information. have. Therefore, even if there is an incentive motive such as providing a sample, if a consumer is reluctant to respond to a questionnaire and avoids a response, it is impossible for a company to obtain necessary information.

Unexamined Patent Publication No. 2001-0067771

According to an aspect of the present invention, a psychological test and a product-related questionnaire are merged by subject to form an item, and a psychological test result and a questionnaire result can be obtained at the same time through the users' responses to the corresponding question. It is possible to provide a system and method for providing a questionnaire service combined with a test and a computer program for the same.

The system for providing a questionnaire service combined with a psychological test according to an aspect of the present invention receives first survey information including a plurality of questionnaire items for questionnaire on the product of the company from a server or device corresponding to the company. A request receiving unit configured to; A second questionnaire combined with a psychological test by storing a psychological test database including a plurality of psychological test items, classifying the questionnaire questionnaire by subject, and combining each classified questionnaire question with the psychological test question corresponding to the subject An item generator configured to generate survey information; A survey performing unit configured to provide the second survey information to a user device of a consumer to receive consumer response information on the second survey information; And an analysis unit configured to generate, from the consumer response information, first response information corresponding to a response to the psychological test item and second response information corresponding to a response to the first survey information.

In one embodiment, the questionnaire questionnaire includes a questionnaire question and a response option to the questionnaire question, and the question generation unit selects a psychological test response option of a topic corresponding to the questionnaire questionnaire of the questionnaire questionnaire. It is further configured to generate a questionnaire questionnaire of the second questionnaire information in addition to the response option.

In one embodiment, the analysis unit is further configured to generate the first response information and the second response information, respectively, based on a consumer's selection of a choice of the same survey questionnaire of the second survey information.

In one embodiment, the question generating unit is further configured to determine a subject corresponding to the questionnaire questionnaire based on the frequency of occurrence of words included in the questionnaire questionnaire.

In one embodiment, the questionnaire performing unit is further configured to provide the first response information corresponding to the psychological test result to the user device of the consumer. In addition, at this time, the questionnaire service providing system combined with the psychological test is configured to receive advertisement information from a server or device corresponding to the company, and to provide the advertisement information corresponding to the first response information to the user device of the consumer. It further includes an advertisement providing unit.

According to an embodiment, a method for providing a questionnaire service combined with a psychological test performed by a questionnaire service providing system includes a first questionnaire in which the questionnaire service providing system includes a plurality of items from a server or device corresponding to a company. Receiving information; The questionnaire service providing system classifies each question of the first questionnaire information by subject, and generates second questionnaire information combined with a psychological test by combining each classified question with a psychological test question corresponding to the subject. step; Providing, by the survey service providing system, the second survey information to a user device of a consumer; Receiving, by the questionnaire service providing system, consumer response information for the second questionnaire information from the user device; And generating, by the survey service providing system, first response information corresponding to a response to the psychological test question and second response information corresponding to a response to the first survey information, from the consumer response information. Includes.

In one embodiment, the questionnaire questionnaire includes a questionnaire question and an answer option to the questionnaire questionnaire, and generating the second questionnaire information comprises: the questionnaire service providing system And generating a questionnaire questionnaire of the second questionnaire information by adding a psychological test response option of a corresponding subject to a response option of the questionnaire questionnaire.

In one embodiment, the first response information and the second response information are respectively generated based on a consumer's selection of a choice of the same survey questionnaire of the second survey information.

In one embodiment, the generating of the second questionnaire information comprises: determining, by the questionnaire service providing system, a subject corresponding to the questionnaire questionnaire based on the frequency of occurrence of words included in the questionnaire questionnaire. Includes.

According to an embodiment, a method for providing a questionnaire service combined with a psychological test includes the steps of, by the questionnaire service providing system, receiving advertisement information from a server or device corresponding to the company; And providing, by the questionnaire service providing system, the first response information and the advertisement information corresponding to the first response information to a user device of the consumer.

A computer program according to an embodiment is for executing a method of providing a questionnaire service combined with a psychological test according to the above-described embodiments by being combined with hardware, and may be stored in a computer-readable recording medium.

According to a system and method for providing a questionnaire service combined with a psychological test according to an aspect of the present invention, a question is formed by merging users' psychological tests and product-related questionnaires by subject, Test results and survey results can be obtained at the same time.

In this case, consumers are reluctant to respond to product-related surveys because they are not aware that they are responding to product-related surveys, or they do not pay much attention even if they are aware of them and provide responses based on the motivation of psychological testing. Even if it targets consumers who do, there is an advantage of being able to obtain survey results relatively easily and use them in companies.

In addition, companies that want to obtain product-related survey results do not need to invest in separate resources, since these questions are merged with psychological test questions by the questionnaire service provision system when they provide normal survey questions. Has the advantage of being able to grasp consumers' preferences and purchase motives more three-dimensionally than before by analyzing consumers' psychological test results together with their responses to products.

Furthermore, when additional advertisement information for promotion of products, policies, etc. is received from a company in addition to a survey, advertisement corresponding to the psychological state or personality type of consumers obtained as a result of the psychological test is provided when the psychological test result is provided to the consumer. By doing so, there is an advantage of inducing the purchase of consumers through customized advertisements based on psychological analysis and questionnaire surveys, thereby promoting corporate sales increase.

1 is a block diagram of a system for providing a questionnaire service combined with a psychological test according to an embodiment.
2 is a flowchart illustrating each step of a method for providing a questionnaire service combined with a psychological test according to an exemplary embodiment.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the drawings.

1 is a block diagram of a system for providing a questionnaire service combined with a psychological test according to an embodiment.

Referring to FIG. 1, a system for providing a questionnaire service 3 combined with a psychological test according to the present embodiment operates while communicating with a user device 1 and 2 of a consumer and a server or device 4 of a company that sells the product. It can be a server to do. The number of consumer user devices 1 and 2 and corporate servers or devices 4 shown in the drawings are exemplary for convenience of explanation, and consumers who use the questionnaire service providing system 3 combined with a psychological test Or, it will be readily understood that it does not limit the actual number of companies.

In FIG. 1, the user devices 1 and 2 of the consumer are illustrated in the form of a smartphone or a notebook computer, but this is exemplary, and each user device 1 and 2 is a mobile computing device such as a smartphone. , A personal computer, a notebook computer, a tablet computer, a personal computer (PC), etc. Any computing device may be used. In addition, in the drawing, the server or device 4 of the company is shown in the form of a server, but this is only an example, and the questionnaire service providing system 3 combined with the psychological test communicates with a computing device such as a personal computer used by the person in charge of the company. It can also work.

In one embodiment, the survey service providing system 3 combined with the psychological test enables the function of the application to be performed by at least partially communicating with the application (or app) running on the user devices 1 and 2 Can perform the function of the application server. Or/In addition, the questionnaire service providing system 3 combined with the psychological test provides a predetermined web page accessible through a web browser or the like that is at least partially executed on the user devices 1 and 2. It can also perform the function of a provided web server.

The survey service providing system 3 combined with the psychological test receives product-related survey information (or first survey information) from the server or device 4 of the company, and previews the survey questions of the survey information in advance. By combining the stored psychological test questions, the survey information (or second survey information) in which the psychological test and the questionnaire are combined is generated.

Next, the questionnaire service providing system 3 provides the questionnaire survey information in which the psychological test and the questionnaire survey are combined to the user devices 1 and 2 of the consumer to receive consumer response information. In addition, the questionnaire service providing system 3 may analyze consumer response information to extract a response to a psychological test (or first response information) and a response to a questionnaire survey (or second response information), respectively, The response to the psychological test may be provided to the user devices 1 and 2, and the response to the questionnaire may be provided to the server or device 4 of the company.

For the above operation, the questionnaire service providing system 3 combined with the psychological test communicates with the user devices 1 and 2, the card company server 4 and/or the external server 5 through a wired and/or wireless network. I can. In the present specification, the communication method through a wired and/or wireless network may include all communication methods capable of networking an object and an object, and is not limited to wired communication, wireless communication, 3G, 4G, or other methods. .

In one embodiment, the questionnaire service providing system 3 combined with the psychological test includes a request receiving unit 33, an item generating unit 30, a questionnaire performing unit 31, and an analysis unit 32. In addition, in one embodiment, the questionnaire service providing system 3 combined with the psychological test may further include an advertisement providing unit 34.

The devices described herein may be wholly hardware, or may have aspects that are partly hardware and partly software. For example, the questionnaire service providing system 3 combined with the psychological test, and each system, device, server, and each unit included therein communicate with each other to exchange data of a specific format and content in an electronic communication method. The device and related software may be collectively referred to. In this specification, terms such as "unit", "module", "server", "system", "platform", "device" or "terminal" refer to a combination of hardware and software driven by the hardware. It is intended to do. For example, the hardware here may be a data processing device including a CPU or other processor. In addition, software driven by hardware may refer to an executing process, an object, an executable file, a thread of execution, a program, and the like.

In addition, in this specification, each unit constituting the questionnaire service providing system 3 combined with a psychological test is not intended to refer to a separate component that is physically separated. That is, in FIG. 1, each unit 30-34 of the questionnaire service providing system 3 combined with the psychological test is shown as a separate block, which is separated from each other, but this refers to the questionnaire service providing system 3 combined with the psychological test. It is functionally classified by the operation performed by this. Depending on the embodiment, some or all of the above-described units may be integrated into the same single device, or one or more units may be implemented as separate devices that are physically separated from other units. For example, each unit of the questionnaire service providing system 3 combined with the psychological test may be components that are communicatively connected to each other in a distributed computing environment.

The request receiving unit 33 may receive first questionnaire information including a plurality of questionnaire items for a questionnaire on a company's product from the server or device 4 of the company.

In this specification, the term "company" refers to any type of business that wishes to obtain a result of a survey on a consumer's reaction in relation to a specific product. The enterprise in this specification may be an individual business entity or a corporation, and is not limited by the type or size of a specific enterprise. In addition, the company of the present specification may be a manufacturer or supplier who manufactures the target product for which the survey is to be conducted, and may also be a marketing company that directly or indirectly receives a survey request for a product from the manufacturer or supplier.

In addition, in this specification, a product is an object to be evaluated by a consumer through a survey, and may refer to a product in the form of a real object, or may refer to a service that does not have a physical entity. .

The item generating unit 30 stores a psychological test database including a plurality of psychological test items. In addition, the questionnaire living unit 30 classifies the questionnaire questionnaire included in the first questionnaire received from the request receiving unit 33 by subject, and combines each classified questionnaire question with the psychological test question corresponding to the subject to Second survey information combined with the test may be generated. At this time, the subject is a criterion for tying the psychological test question and the questionnaire questionnaire among related items. For example, color, shape, value, emotion, etc. may correspond to the subject, but are not limited thereto.

In one embodiment, the question generator 30 determines a topic corresponding to the questionnaire questionnaire based on the frequency of appearance of specific words included in the questionnaire questionnaire or words having interrelationships, and includes the questionnaire questionnaire therein. It can also be combined with a psychological test item classified in the same subject as the word or words.

The combination of the questionnaire questionnaire and the psychological test questionnaire for generating the second questionnaire information may simply include a questionnaire for the questionnaire and the questionnaire for the psychological test in one questionnaire. However, further, by combining the questionnaire questionnaire and the psychological test questionnaire into one question, both the questionnaire survey and the psychological test may be performed by responding to the same question. For example, in one embodiment, a questionnaire survey and a psychological test may be combined into one question by adding an option for obtaining a psychological test result to a response option for a questionnaire questionnaire, which will be described in detail later.

The questionnaire execution unit 31 may provide second questionnaire information in which a psychological test and a questionnaire are combined to the user devices 1 and 2 of the consumer to receive consumer response information for the second survey information. .

The analysis unit 32 analyzes the consumer response information received by the questionnaire execution unit 31, and corresponds to the first response information corresponding to the response to the psychological test question and the response to the company's first survey information. Second response information may be generated. For example, the analysis unit 32 may extract a questionnaire response and a psychological test response, respectively, based on a consumer's choice of a choice of the same questionnaire questionnaire of the second questionnaire information.

The advertisement providing unit 34 receives advertisement information from the server or device 4 of the company after the consumer's response to the survey information is obtained or when the survey information is received from the company, and the consumer's user device ( In addition to the psychological test results in 1 and 2), advertisement information may be provided. The advertisement information provided at this time may include promotional material for a product or policy of a company that can be recommended in accordance with a result obtained by the consumer's psychological test (eg, mental state, personality type, etc.).

2 is a flow chart showing each step of a method for providing a questionnaire service combined with a psychological test according to an exemplary embodiment. The method of providing a questionnaire service combined with a psychological test according to embodiments may be performed by the system for providing a questionnaire service combined with the psychological test described above with reference to FIG. 1.

Referring to FIGS. 1 and 2, first, a psychological test database may be stored in an item generating unit 30 of a system 3 for providing a questionnaire service combined with a psychological test (S1). The psychological test database may store a plurality of psychological test items consisting of psychological test questions and response options. In an embodiment, the item generator 30 may receive and store psychological test items from an external psychological test database server 5. Alternatively, the psychological test items may be directly input and stored by the operator of the questionnaire service providing system 3.

Next, the request receiving unit 33 of the questionnaire service providing system 3 may receive the first questionnaire information related to the product of the company that the company wants to perform from the server or device 4 of the company (S2). . The first survey information may include product-related survey questions prepared by the company and response options for each question.

In FIG. 1, it is described that the questionnaire survey information is received after the psychological test item is stored, but this is exemplary. In another embodiment, the psychological test information may be input or received and stored after the survey information is received.

Next, the question generation unit 30 of the questionnaire service providing system 3 classifies the questionnaire questions of the first questionnaire information by subject in order to combine the questionnaire questions of the first questionnaire information with the psychological test questions. Can do it (S3). This refers to the process of classifying the types of questionnaire questions according to the subject matter or intention commonly used in the psychological test and questionnaire in order to integrate the psychological test and the questionnaire into one questionnaire without feeling uncomfortable.

For example, in psychological tests, the main questions are asked about the preferences of users for a specific color or shape, the subject's current emotions may be queried and selected, or the subject's current or future value. And so on. In order to be fused with these psychological test items without feeling inconvenient, the questionnaire items of the company's survey information can be classified according to themes such as color, shape, emotion, and value. However, the selection of a topic for classifying the questionnaire survey may vary according to embodiments, and is not limited to the above-described examples.

In one embodiment, the question generation unit 30 sets a word or a set of words corresponding to a specific topic in order to classify the survey questions by topic, and the corresponding word or set of words is a survey question (question or response You can classify the subject of the questionnaire questionnaire according to the frequency that appears in (Option). For example, the set of words corresponding to a color may be a word corresponding to the name of each color such as [red, yellow, blue], or a word indicating the color itself, such as [color, color]. In addition, the set of words corresponding to the shape may be a word that describes a shape such as [pointed, sharp, round, triangle, square, circle] or a word that refers to the shape itself, such as [shape, design]. Furthermore, the set of words corresponding to emotions may be words that describe emotions such as [wound, anxiety, pounding, guilt, hatred, joy, happiness, distress], and the set of words corresponding to values is [first, attractive , Reason, work, help, time], etc. may be words that describe objects that the user can pursue.

Next, the subject of the question may be classified according to the frequency in which words included in the aforementioned subject word set appear in each question of the questionnaire questionnaire. For example, if words corresponding to different subjects are duplicated in the same question, the subject corresponding to the word set with the highest occurrence frequency among the plurality of word sets corresponding to different subjects is considered to be the subject of the question. You can decide.

However, the classification by subject and the word set corresponding to each subject described above are exemplary, and may be variously set according to exemplary embodiments. In addition, in another embodiment, the subject corresponding to the questionnaire questionnaire may be classified by the operator of the questionnaire service providing system 3 without classifying the subject of the questionnaire questionnaire based on the frequency of occurrence of words.

Next, the question generating unit 30 may generate second questionnaire information in which the psychological test and the questionnaire are combined by combining each question of the first questionnaire information with the psychological test question of the subject (S4). (S5). Classification of psychological test items by subject may be performed in the same manner as the classification by subject of the above-described questionnaire questionnaire, and thus detailed descriptions thereof will be omitted in order to avoid duplication of explanation.

In one embodiment, combining the questionnaire questionnaire and the psychological test question may mean including the questionnaire questionnaire and the psychological test questionnaire in one questionnaire in parallel. For example, some items of the second questionnaire information may be psychological test items, and some of the other items may be questionnaire items.

In another embodiment, combining the questionnaire questionnaire and the psychological test question may mean merging each question into one question so that both the questionnaire survey and the psychological test may be performed through one question. For example, if the questionnaire question of the first questionnaire information includes a product-related question and a response option to it, then the response options of the psychological test question related to the subject of the question are added as the response option of the questionnaire questionnaire. By doing so, it is possible to merge the survey question and answer and the psychological test response into one question.

Table 1 below shows an example of questionnaire information generated to perform a survey for grasping users' preferences for a product called a razor in combination with a psychopath psychological test.

1. Which of the following examples do you prefer?
① Product 1
② Product 2
③ Product 3
④ Product 4 2. Why did you choose the shape above?① Because you think you will shave well
② Because the design is stylish
③ It's easy to hurt someone
④ It's easy to carry around in your pocket 3. What is your first priority when choosing a shaver? ① Design
② Price
③ Portability
④ blade

In the example shown in Table 1, Question 1 and Question 3 are survey questions to investigate consumer preferences and purchase motives for a product called a razor. On the other hand, item 2 of Table 1 is a combined questionnaire survey on the shape preference of razors and consumer psychological tests. As a questionnaire survey on your favorite razor, there are options for responding to the product, such as [because the shave will be good], [because the design is stylish], and [because it is easy to carry around in a pocket]. On the other hand, among the psychological test questions, [because it is easy to hurt someone] as an answer option related to the subject of [shape] was added as an answer option for the same question to form one question.

Therefore, it is possible to obtain the result of a survey on the reasons for choosing a razor through the response to question 2 in Table 1, and at the same time, if there are consumers who choose the response option of [because it is easy to hurt someone], the response is selected. You can use the facts in your psychological test results.

As another example, Table 2 below shows an example of survey information generated to perform a survey for identifying users' preferences for lipstick products by combining them with a psychological test for finding their attractive points.

1. Which lipstick color do you prefer?
① Product 1
② Product 2
③ Product 3
④ Product 4 2. What is the biggest reason to buy lipstick? ① To reveal my own personality
② To look pretty to him
③ To collect various colors
④ Because the lip color is pale 3. What is the charm you want to get through lipstick? ① Sexy
② cuteness
③ Innocent
④ youthful

In the example shown in Table 2, Question 1 and Question 3 are survey questions to investigate the consumer's preference for a product called lipstick and the value sought through it. On the other hand, Question 2 in Table 1 is a combined questionnaire survey on the reason for purchasing lipstick and a consumer's psychological test. As a questionnaire on the reason for purchasing lipstick, there are options for responding to products such as [to reveal my personality] and [to look pretty to him] for questions with the subject of [value], while psychological test questions Among the answer options related to the subject of [value], [To collect various colors] and [Because my lips are pale] were added as answer options for the same question to form one question.

In the above, the fusion of questions was exemplified by adding a psychological test response option together with a questionnaire response option to the questionnaire questionnaire, but in other embodiments, on the contrary, the questionnaire response option along with the psychological test response option to the psychological test question Convergence of questions may be achieved by adding a.

When the second questionnaire information in which the psychological test and the questionnaire are combined is generated by the process illustrated above, the questionnaire execution unit 31 of the questionnaire service providing system 3 is provided to the user devices 1 and 2 of the consumer. 2 By providing survey information (S6), consumers can receive consumer response information generated by selecting responses to questions of the second survey information (S7).

Next, the analysis unit 32 of the questionnaire service providing system 3 may analyze consumer response information to generate first response information for the psychological test and second response information for the questionnaire survey (S8). In this specification, the response information may refer to information on which of the response options for each question is selected by consumers, and further, an analysis opinion obtained by combining the selection results for a specific question or selection results for a plurality of questions. May be. The method of obtaining the results of a questionnaire survey or psychological test may vary according to the type of survey or test, and is not limited to a specific form.

Next, the questionnaire execution unit 31 of the questionnaire service providing system 3 provides first response information corresponding to the psychological test result generated by the analysis unit 32 to the user devices 1 and 2 of the consumer. (S9). At this time, the first response is information on the result of a psychological test generated by synthesizing the consumer's responses to the psychological test items, for example, the current psychological state of consumers, the type of personality of the consumers, or the part that the consumer currently lacks or the consumer has. It can refer to psychopathological information obtained through responses to questions such as needs. However, the psychological test performed by the questionnaire service providing system 3 according to the embodiments is not limited to having an academic purpose or characteristic, and the test result is not necessarily related to the actual characteristics of individual users. It could be a standard inspection.

Providing the psychological test results as described above corresponds to compensation for consumers who have responded to the questionnaire combined with the psychological test, and provides a motivation for the user to respond to the questionnaire through the questionnaire service providing system 3. Therefore, consumers are reluctant to respond to product-related surveys because they are not aware that they are responding to product-related surveys, or they do not pay much attention even if they are aware of them and provide responses based on the motivation of psychological testing. Even if it targets consumers, there is an advantage in that it is relatively easy to obtain survey results and use them in companies.

In addition, the request receiving unit 31 of the survey service providing system 3 provides second response information corresponding to the survey result generated by the analysis unit 32 to the server or device 4 of the company (S10). . For example, the request receiving unit 31 may store the second response information in the server or device 4 of the company. In this case, the survey result may be provided in the form of raw data, or may be provided in a form of statistically processed analysis data.

In one embodiment, the advertisement providing unit 34 of the questionnaire service providing system 3 may further transmit advertisement information corresponding to the first response information as a result of the psychological test to the user devices 1 and 2 of the consumer ( S11). The advertisement information may be transmitted together with the questionnaire information from a company that is a questionnaire requester and stored in the advertisement providing unit 34, or may be received and stored separately from the questionnaire information from the company. For example, after receiving survey results from consumers, a company may generate advertisement information based on the results and transmit it to the advertisement providing unit 34.

In one embodiment, the process of transmitting advertisement information to a consumer may be performed in the form of, for example, a banner on a psychological test result screen while providing first response information as a result of a psychological test. However, this is exemplary, and in another embodiment, the psychological test result and advertisement information may be independently provided to the consumer.

In addition, advertisement information provided to individual consumers may be matched with a psychological test result of the corresponding consumer. For example, the advertisement providing unit 34 receives a plurality of types of advertisement information for promoting a company's product or policy from the company's server or device 4, and the corresponding type according to the psychological test results of individual consumers. Can provide advertising information. Correlation information between the consumer's psychological test characteristics and the type of advertisement information may be designated in advance by a company that is a requester of the questionnaire and advertisement, or may be set by the operator of the questionnaire service providing system 3.

According to this embodiment, by providing advertisements corresponding to the psychological state and personality type obtained as a result of the psychological test, not only the psychological test results to the consumers, it is possible to realize customized advertisements based on psychological analysis and questionnaire surveys, thereby enabling consumers to purchase. Inducement and increase corporate sales.

In another embodiment, the second response information provided to the company's device or server 4 may be provided in a form associated with the psychological test result of each consumer who responds to the survey. At this time, for the protection of personal information, except for the identification information that can identify each individual consumer, the survey response of the same consumer as the psychological test result of each consumer may be correlated and provided to the server or device 4 of the company. have.

According to this embodiment, the company receives the results of a product-related survey and at the same time identifies what psychological test characteristics (e.g., psychological state, personality type, etc.) of consumers who gave a specific response to the survey. This can be used in corporate policies. For example, assuming that consumers with a specific personality type tend to prefer a specific design of a product at a high rate, companies use this statistical information when selling products with the corresponding design in the future [Are you tired and depressed normally? ? If so, you can use it to create promotional phrases such as [Try A Lipstick!]. In addition, the psychological test characteristics associated with the survey may be used for determining the type of advertisement information suitable for the characteristics of the consumer when advertisement information is transmitted to the consumer, as in the above-described embodiment.

The operation by the method for providing a questionnaire service combined with a psychological test according to the embodiments described above may be implemented at least partially as a computer program and recorded on a computer-readable recording medium. A computer-readable recording medium in which a program for implementing an operation according to the method according to the embodiments is recorded includes all types of recording devices in which data that can be read by a computer is stored. Examples of computer-readable recording media include ROM, RAM, CD-ROM, magnetic tapes, floppy disks, and optical data storage devices. In addition, the computer-readable recording medium may be distributed over a computer system connected through a network, and computer-readable codes may be stored and executed in a distributed manner. In addition, functional programs, codes, and code segments for implementing this embodiment may be easily understood by those of ordinary skill in the art to which this embodiment belongs.

The present invention described above has been described with reference to the embodiments shown in the drawings, but these are merely exemplary, and those of ordinary skill in the art will understand that various modifications and variations of the embodiments are possible therefrom. However, such a modification should be considered to be within the technical protection scope of the present invention. Therefore, the true technical scope of the present invention should be determined by the technical spirit of the appended claims.

Claims (11)

A request receiving unit configured to receive first survey information including a plurality of survey questions for a survey on the product of the company from a server or device corresponding to the company;
A second questionnaire combined with a psychological test by storing a psychological test database including a plurality of psychological test items, classifying the questionnaire questionnaire by subject, and combining each classified questionnaire question with the psychological test question corresponding to the subject An item generator configured to generate survey information;
A survey performing unit configured to provide the second survey information to a user device of a consumer to receive consumer response information on the second survey information; And
Combined with a psychological test comprising an analysis unit configured to generate, from the consumer response information, first response information corresponding to a response to the psychological test question and second response information corresponding to the response to the first survey information Survey service provision system.
The method of claim 1,
The questionnaire questionnaire includes a questionnaire questionnaire and a response option to the questionnaire questionnaire,
The question generation unit is a questionnaire service combined with a psychological test configured to generate a questionnaire questionnaire of the second questionnaire information by adding a psychological test response option of a topic corresponding to the questionnaire question to a response option of the questionnaire questionnaire Delivery system.
The method of claim 2,
The analysis unit provides a questionnaire service combined with a psychological test further configured to generate the first response information and the second response information, respectively, based on a consumer's selection of a choice of the same survey questionnaire of the second survey information. system.
The method of claim 1,
The questionnaire generating unit is a system for providing a questionnaire service combined with a psychological test further configured to determine a topic corresponding to the questionnaire questionnaire based on the frequency of occurrence of words included in the questionnaire questionnaire.
The method of claim 1,
The questionnaire performing unit is further configured to provide the first response information corresponding to the psychological test result to the user device of the consumer,
Providing a questionnaire service combined with a psychological test further comprising an advertisement providing unit configured to receive advertisement information from a server or device corresponding to the company and to provide the advertisement information corresponding to the first response information to the user device of the consumer system.
As a method of providing a questionnaire service combined with a psychological test performed by a questionnaire service providing system,
Receiving, by the survey service providing system, first survey information including a plurality of questions from a server or device corresponding to a company;
The questionnaire service providing system classifies each question of the first questionnaire information by subject, and generates second questionnaire information combined with a psychological test by combining each classified question with a psychological test question corresponding to the subject. step;
Providing, by the survey service providing system, the second survey information to a user device of a consumer;
Receiving, by the questionnaire service providing system, consumer response information for the second questionnaire information from the user device; And
And generating, by the survey service providing system, first response information corresponding to a response to the psychological test question and second response information corresponding to a response to the first survey information, from the consumer response information. A method of providing a questionnaire service combined with a psychological test.
The method of claim 6,
The questionnaire questionnaire includes a questionnaire questionnaire and a response option to the questionnaire questionnaire,
In the generating of the second questionnaire information, the questionnaire service providing system adds a psychological test response option of a subject corresponding to the questionnaire question to a response option of the questionnaire question, and the second questionnaire information A method of providing a questionnaire service combined with a psychological test comprising the step of generating a questionnaire questionnaire.
The method of claim 7,
The first response information and the second response information are each generated based on a consumer's selection of a choice of the same survey questionnaire of the second survey information and a method of providing a questionnaire service combined with a psychological test.
The method of claim 6,
Generating the second questionnaire information may include determining, by the questionnaire service providing system, a subject corresponding to the questionnaire questionnaire based on the frequency of occurrence of words included in the questionnaire questionnaire. Method of providing survey service combined with.
The method of claim 6,
Receiving, by the questionnaire service providing system, advertisement information from a server or device corresponding to the company; And
The method for providing a questionnaire service combined with a psychological test further comprising the step of, by the questionnaire service providing system, providing the first response information and the advertisement information corresponding to the first response information to a user device of the consumer.
A computer program stored in a computer-readable recording medium to execute a method for providing a questionnaire service combined with a psychological test according to any one of claims 6 to 10 in combination with hardware.

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