KR20210025424A - Target advertising methods and systems for flyers, product samples, etc. using customer delivery boxes for online shopping malls - Google Patents

Abstract

The present invention relates to a method and system for targeting advertisements such as flyers, product samples, or the like using a delivery box for customers who purchase goods in online shopping malls. According to the method and the system, when an online shopping mall seller registers information on products for sale and purchasing customers, as well as the desired advertisement unit price, and the advertiser registers advertisement information, a recommendation program analyzes the target preferences of the advertisement consumers and provides mutual information. When an advertisement brokerage transaction is concluded by selecting from the public brokerage transaction list or recommended information, a separate marketing advertisement is produced, the seller puts the produced advertisement (flyer, product sample) in the delivery box to be sent to the consumer who purchases goods in online shopping malls, and the advertisement is distributed to the target consumer.

Description

Target advertising methods and systems for flyers, product samples, etc. using customer delivery boxes for online shopping malls}

The present invention relates to a target advertisement method and system such as flyers and product samples using a courier box for online shopping mall purchase customers, wherein an online shopping mall seller registers sales product and purchase customer information and a desired advertisement unit price, and an advertiser registers advertisement information. Then, the recommendation program analyzes the advertisement consumer's target preference and provides mutual information, and when the advertisement brokerage transaction is concluded by selecting from the public brokerage transaction list or recommended information, the seller creates an advertisement for marketing separately, and the seller provides the online shopping mall purchaser. It relates to a method and a system for distributing advertisements to target consumers when they are packaged and sent by placing produced advertisements (flyers, product samples) in the delivery box to be sent.

In general, flyers are an advertisement method in which a certain area is directly distributed by people, and most of them refuse to receive them during distribution or are discarded as trash even if they are received, so the advertising effect is evaluated to be low. However, local small business owners have determined that the effect is good for the cost of advertising and continue to form an advertising market of a certain size.

On the other hand, companies that want to advertise to consumers across the country, not within the region, use other advertising methods (TV, radio, newspapers, magazines, online), and small and medium-sized enterprises mainly use online advertisements with low cost, but the cost is effective. I am in need of another good advertising method.

With the continuous growth of the online shopping market, the volume of courier shipments is showing a high increase every year, and courier boxes are delivered to the homes and offices of consumers who purchase products across the country, but most courier boxes have a lot of space remaining outside the space occupied by the packaged products. There is a problem that is not utilized and wasted.

Existing online shopping malls provide recommendation information to induce purchases based on the member's service use and purchase information, but do not provide general advertising information (brands and services). It can be inferred, and this information is also held by merchants outside the shopping mall operator for product delivery, but only a few sellers use this information to promote advertisements or product samples for their own products.

In other words, if various advertisers can target and deliver advertisement information preferred by consumers based on customer information purchasing online shopping malls, the advertisement effect is high, which can help to purchase another product, increase brand awareness, and attract service users.

The present invention is to solve the necessity and problem of the prior art, and if an advertisement can be delivered to a target consumer by enclosing an advertisement in the remaining space of the delivery box that increases every year, the advertiser can increase the advertisement effect compared to the existing leaflet distribution method at a similar cost. In addition, online shopping mall sellers want to provide a new advertisement brokering method and system that allows them to earn advertising revenue through a simple operation.

In order to achieve the above object, the present invention is a step in which an online shopping mall seller registers sales product and purchase customer information and a desired advertisement unit price, and the advertiser registers advertisement information, and target information mutually preferred by analyzing the information registered by the seller and the advertiser. Providing a notification by recommending the product, searching from the registration information list or selecting from the recommended information to inquire detailed registration information and purchasing a product or requesting a transaction, automatic ordering/production/delivery of advertisements for the purchased product The management stage, the step of registering authentication information that the seller who received the advertisement put the advertisement in the package of the courier box and settlement of advertisement fees, and the consumer receiving the advertisement access a specific online service access route of the advertisement through an app or Internet window installed on a personal terminal It may include the step of processing and analyzing the usage information to provide an advertising effect to the advertiser.

In the step of registering the information between the seller and the advertiser of the present invention, the seller enters and stores the information on the sales product handled, the information on the customer group of the purchaser, the number of delivery boxes sent per month, and the desired advertisement unit price, and then the registered information can be viewed/modified/canceled The advertiser can search/modify/cancel the registration information by entering and saving the planned advertisement information, target consumer customer group information, and product type of interest. Information registered by sellers and advertisers can be searched in the brokerage transaction list.

In the preferred target information recommendation and notification step of the present invention, the target consumer type is defined based on the seller and advertiser registration information to analyze the preferred target information, and the recommended information is extracted when new information is registered through an automatic program execution matching with target consumers of mutual interest. After the information is displayed, the notification display is automatically delivered to the user. It repeats the re-definition of the target consumer type and automatic correction of the recommendation program criteria by comprehensively analyzing the records of the seller who received the recommendation information, the detailed inquiry of the advertiser, the purchase and request, and the access record of the consumer's advertisement attachment provision route

In the step of information detailed inquiry, product purchase, or transaction request of the present invention, if the advertiser determines that the seller registered product information matches the planned advertisement target consumer, the advertiser completes the purchase by paying the displayed advertisement fee, and the seller confirms the purchase information and then approves the advertisement. The transaction is completed. If the seller determines that the advertiser's advertisement information is the advertisement preferred by the consumer who purchases the product, the seller can send an advertisement invitation request, and the advertiser who receives the request will proceed with the product purchase procedure when it is determined that the seller product matches the planned advertisement target. Proceed. Related progress information is displayed in the purchase and request history, and messages can be exchanged with each other if necessary.

In the step of producing an advertisement for a purchased product of the present invention, when an advertiser completes the purchase of a seller product, an order for an advertiser registered advertisement image is automatically ordered, and a notification is delivered to the printing shop. The produced image is created as a single image by automatically generating and displaying the consumer access path (Internet address, QR code image) of the advertisement. The print shop creates an advertisement with the provided image and delivers it to a designated seller. All of these steps are marked with progress and can be checked by all users.

In the step of authenticating the distribution of advertisements for sellers of the present invention and settlement of advertisements, the seller encloses the delivered advertisements in a courier box to be delivered to the purchasing consumer and sends them by courier, and the enclosed photo information is taken as authentication information. You just need to register, and after confirmation of authentication, the advertiser pays the advertising fee paid by the advertiser.

In the step of providing advertisement effect by analyzing the advertisement access record of the consumer of the present invention, when the consumer accesses the route displayed on the advertisement received through the personal terminal, the record is analyzed and various analysis items (customer group, purchase product line, access rate, access) are analyzed for the advertiser. It provides advertisement effect based on method, access route, access day and time, re-access rate, etc.).

As described above, according to the present invention, according to the present invention, it is a new advertisement method that enables targeted advertisements to customers who purchase online shopping. When advertisements are enclosed in the remaining space of the delivery box that increases every year, the consumer is provided with customized information. , Online shopping mall sellers can get additional revenue, and advertisers can get advertising effects that dramatically improve ad reach and acceptance rate versus cost. In addition, it can contribute to revitalizing the industry by attracting new advertiser customers to the printing industry, which is evaluated as a low-key industry.

1 is a diagram schematically showing the configuration of a target advertisement system such as flyers and product samples using a delivery box for customers who purchase online shopping malls according to an embodiment of the present invention.
FIG. 2 is a diagram illustrating information registered by sellers and advertisers of the target advertisement system according to an embodiment of the present invention, recommending mutually preferred target information, sending automatic notifications, and analyzing user records to improve the accuracy of recommendation information. Flow diagram for explaining the operation of the program to be modified.
3 is a flow diagram for explaining the operation of advertisement distribution authentication and advertisement cost settlement after automatic ordering, production, and delivery of advertisement product production after product purchase of a target advertisement system according to an embodiment of the present invention
4 is a flow diagram for explaining the operation of providing consumer access records of a target advertisement system according to an embodiment of the present invention and advertisement effect analysis thereof

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings and contents described in the accompanying drawings, but the present invention is not limited or limited by the embodiments.

1 is a diagram for explaining the configuration of a target advertisement system such as flyers and product samples using a delivery box for customers who purchase online shopping malls according to an embodiment of the present invention.

Referring to FIG. 1, the target advertisement system using a delivery box for customers who purchase online shopping malls of the present invention is an intermediary service system for users that enables shopping mall sellers and small business advertisers to inquire, purchase, request, register and manage information, and a print shop manager. It provides a target advertisement system that includes an advertisement production management system for use, a business system for platform managers, an advertisement target matching program, an automatic marketing information generation program, and a marketing access gateway.

The target advertisement system using a delivery box configured as described above is a user terminal (e.g., desktop PC, notebook PC, smartphone, tablet PC, smart TV, etc.) connected to a wired or wireless network by an online shopping mall seller. You can log in, register information, and post it on a list of transactions that can be viewed by all users. Corporate advertisers can also post information on a transaction list that can be viewed by all users by connecting to the user's brokerage service server through a user terminal connected to a wired or wireless network and registering information.

As shown in FIG. 2, the advertisement target matching program analyzes the information registered by the seller and the advertiser and classifies it into a specified target type group, extracts mutual registration information (matching) suitable for the classified type, and recommends the extracted matching item to the other party. . This is a program that delivers the registration information of the target type group that matches the information newly registered by the seller to the seller, and, conversely, delivers the seller registration information of the target type group that matches the information registered by the advertiser to the advertiser.The initially designed program tracks the recommendation results. , It is implemented to improve matching accuracy by automatically correcting based on the analyzed content. For tracking and analyzing recommendation results, the program is weighted based on its own criteria, such as user inquiry for recommendation information, (advertiser) purchase or (seller) request result for inquiry information, advertisement distribution result, and marketing URL access record of advertised consumers. It utilizes artificial intelligence-machine learning technology that can automatically process the entire process when executed.

Sellers and advertisers can inquire recommended information based on registration information, and use a notification function to display a notification display on the user's screen when recommending. The delivery product information registered by the seller is product type information and consumer purchase propensity information, and product type information is product type, product name, product description, product image, product price point, average monthly sales volume, product sales Internet address, and delivery box size (horizontal, Height, height, weight), ad unit price, preferred ad type (by flyer size, sticker, sample), and consumer purchase propensity is customer type (individual, company), customer gender (male, female, no classification), and customer age group. The advertisement information registered by the advertiser is the planned promotional product information and target customer disposition information, and the promotional product information is for promotional purposes (brand, product introduction, service introduction), advertisement type (by flyer size, sticker, sample), advertisement information (print High-resolution images available, advertisement introduction, advertisement period), and the target customer preference information is the product type of interest, purchase price, and preference information (hobby, job group, issues of interest).

When the seller or advertiser registers the information, the advertisement target matching program classifies it into the existing target type group based on the registration information, and searches for the matching partner information according to the classification, and if there is target information, extracts it into a recommended list, and then registers the result. Matches to Matching results can be inquired from the registration information list, and can be viewed by displaying a notification message when a user logs in to a user brokerage service and automatically logs in.

Advertisers can inquire detailed information registered by a specific seller through search and recommendation list, and can set a favorite, add a shopping cart, and make immediate purchases for the inquired information, add a shopping cart, and register the target when purchasing immediately. You can choose. When the advertiser purchases the selected seller registration information, the result is delivered to the seller, and the seller can accept or reject the purchase after checking the advertisement information of the advertiser who made the purchase. When the seller accepts the advertiser's purchase, the result is delivered to the advertiser again, and at the same time, it is also delivered to the business system for platform managers and the advertisement production management system for print shop managers.

3 shows a notification message is delivered to an administrator who uses the work system for a platform manager when the advertiser purchase of FIG. 2 is completed, and is displayed in the management list, so that detailed results of processing can be inquired. Among the contents inquired by the manager, the advertiser can request approval and supplementation after reviewing the advertisement image. If the manager approves the advertisement image inspection, the request is sent to the advertisement production management system for the print shop manager as an advertisement production order. When order information is registered in the advertisement production management system, an Internet address (URL) is issued from the automatic marketing information generation program, and at the same time, the QR code generation program converts the issued URL into a QR code image and creates it. The Internet address information is delivered to the marketing access gateway server, and when delivered, advertiser information, advertisement basic information (title, description, period, advertiser-connected Internet address, etc.), and distribution seller information (sales product information, distribution month, distribution quantity) are also included. Delivered. The issued Internet address (URL) and QR code image are mapped to the designated location of the advertiser registered advertisement image in the advertisement production management system and saved as a mapping image again.

When the image mapping to the ordered advertisement is completed, the print shop manager downloads the image, corrects it, and prints the advertisement. When print production is complete, the print shop manager delivers the advertisement to the designated seller, inputs the result into the advertisement production management system, and simultaneously delivers it to the platform manager's business system and the user's brokerage service system to display the progress.

The seller puts or attaches the delivered product advertisement in the delivery box that is sent during the specified period, and the result is photographed and registered in the purchase details of the user's brokerage service system. The registered photos are also reflected in the work system for platform managers, and the platform manager requests approval and supplementation after inspection. Upon approval of the platform manager, the amount excluding the fee among the advertising expenses paid by the advertiser is settled to the seller.

Consumers check the advertisements distributed by the seller in the courier box by receiving them along with the seller's products purchased at the online shopping mall, and the advertiser's advertisements reliably reach the consumer's home and office, and are checked with the product purchased by the consumer. If so, there is a high probability of showing interest in advertisements targeted to consumers. When consumers show interest in advertiser advertisements, consumers can access the same Internet address by using a personal terminal to access the marketing Internet address (URL) printed on the advertisement or by scanning a QR code.

FIG. 3 shows that when a consumer of FIG. 2 accesses the marketing Internet address (URL) displayed on an advertisement, the marketing access gateway server stores information on the consumer access route (type of terminal used, and the terminal type used) in a database corresponding to the information received from the previous marketing information automatic generation program. It collects the OS type and version, access location, access time) and the number of accesses, automatically converts the connection to the advertiser-connected Internet address, and analyzes and processes the consumer access traffic when the marketing access gateway server automatically transfers the connection.

The information collected from the marketing access gateway server is reprocessed into various types of information through the advertisement result analysis program, and the processed information is linked to the advertiser's purchase result after the advertisement period is over, and the advertiser inquires the detailed result or the result content. It can be saved and printed as a file, and is used as weight change data by an artificial intelligence-machine learning program that processes matching recommendation accuracy verification of advertisement target matching program.

Sellers, advertisers, managers, and print shop managers can log in to the system through their terminal or automatically log in to receive a real-time notification message about the results of the relevant step-by-step process, and when selected, can view detailed information, and message messaging between users at each step. You can exchange opinions through functions.

In order to use the purchase and settlement of the target advertisement system using the delivery box disclosed in the present specification, the user can charge and pay for the coin of the concept of virtual currency used in the system, or apply for a refund of the coin held by the system. Sellers, advertisers, managers, and print shop managers can inquire the balance of coins and transaction details, and the information registered by the seller and advertiser, and the details of income (settlement) and expenditure (purchase) by purchase, and accumulated balance. have.

As described above, the target advertisement method and system such as flyers and product samples using the delivery box for customers who purchase online shopping malls of the present invention, and the user terminal supporting the same, enable the advertiser to accurately distribute the target advertisement information to be delivered to consumers. In the process, advertisers and sellers only need to register simple information and package the parcel box so that they can use the service conveniently.

As described above, although the present invention has been described by limited embodiments and drawings, the present invention is not limited to the above embodiments, and various modifications and variations are made from these descriptions to those of ordinary skill in the field to which the present invention pertains. It is possible. Therefore, the scope of the present invention is limited to the described embodiments and should not be defined, but should be defined by the claims to be described later as well as those equivalent to the claims.

Claims (6)

In the method of providing a targeted advertisement service for customers who purchase online shopping malls executed in a promotional material target advertisement system using a delivery box,
Storing data of the main purchasing customer of the product sold at the online shopping mall;
Storing target customer data targeted by the advertiser;
Providing automatic recommendation information by periodically executing a matching program based on the stored data of the purchasing customer and the target customer;
When the seller accepts the purchase of advertiser information, combining the QR code image and the advertisement image to automatically place an order to an advertisement production management system;
Tracking the distribution status of promotional materials using a delivery box;
Generating a report and providing it to an advertiser by automatically analyzing the advertising effect of a promotional material using a delivery box;
A method of providing a promotional material target advertisement service using a courier box comprising a. The method of claim 1,
The online shopping mall product main purchase customer data includes specific brand and shopping mall product classification information of the sales product, the main customer age group of the sales product, gender, customer type (company, individual), and average purchase amount information,
The advertiser's target target customer data is information about a specific brand and introduction of the promotional product, the age group, gender, customer type (company, individual), and propensity (hobby, job group, issues of interest) of the promotional product, and
Using the two types of metadata, a method of providing a promotional material target advertisement service using a delivery box. The method of claim 1,
The automatic recommendation information is information periodically provided to a counterpart user through a predetermined matching program by comparing and analyzing the two types of metadata,
A method of providing a promotional material target advertisement service using a delivery box to perform the information purchase and request after the user confirms the provided information. The method of claim 1,
The automatic ordering of the advertisement production management system combines the QR code image, internet address and advertisement image automatically generated when the target customer data is generated, and re-stores it as a single image,
The method of providing a promotional material target advertisement service using a delivery box that automatically transfers the image re-stored in the advertisement production management system and order information necessary for printing. The method of claim 1,
Print production (order, design modification, printing, packaging) of the above promotional material, delivery to the seller, registration and verification of photos to confirm the fact that the promotional material was enclosed when packing the seller's delivery box, automatic verification of the result of distribution of the promotional material using the seller's delivery box, and advertising costs The method of providing a promotional material target advertisement service using a courier box that automatically tracks the accurate progress until the step of settlement processing and provides real-time information to the user. The method of claim 1,
The above automatic recommendation information, advertisement brokerage transaction information between users, main purchase customer data of online shopping mall products distributed with promotional materials, and recorded information of a consumer who received a promotional material distributed through a delivery box scans a QR code with a personal terminal or accesses an Internet address. Automatically generate the advertising effect compared to the advertising cost by analyzing it,
A method of providing promotional material targeted advertisement service using a delivery box, which is processed with a program to which machine learning technology is applied to increase the advertisement brokerage transaction rate and advertisement effect increase rate by verifying the accuracy of the automatic recommendation matching program based on the analyzed advertisement effect data. .

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