KR20210025422A - Method for recommending goods based on multiple video stream using video interaction choices - Google Patents

Abstract

A product recommendation method using a video interaction selection based on multiple video streams disclosed in this present specification performed by a computing device may comprise the operations of: controlling a video stream to be transmitted to a user terminal; checking a relation between index information of a product set to be related to the video stream and user profile information related to the user terminal; controlling to transmit a query set as related to the product to the user terminal; and controlling to transmit new content data to the user terminal based on response data of the user terminal related to a query.

Description

Product recommendation method based on multiple video streams by video interaction option {METHOD FOR RECOMMENDING GOODS BASED ON MULTIPLE VIDEO STREAM USING VIDEO INTERACTION CHOICES}

The present specification relates to a method of recommending a product to a user using a video interaction option based on multiple video streams.

On the Internet, there are e-commerce sellers who sell various products and consumers who want to compare and purchase multiple products, and Internet advertising is acting as an important link between sellers and consumers.

The basic function of advertisement can be said to efficiently inform consumers of the merits of a product or service, and sellers advertise products or services on the Internet in various ways in order to inform consumers of the merits of the product or service.

In particular, a video stream platform through the Internet has recently become popular with many users, and there is a conventional advertisement technology in which an advertisement image is inserted in the early or mid-play of the video stream.

However, in the prior art, there is no relationship between the video stream and the advertisement inserted therein, and there is a problem in that the advertisement is displayed forcibly regardless of whether the consumer is interested in the product.

In addition, as another conventional technology, there is a technology that shows a product introduction video to the consumer, but this technology is difficult to lead to a purchase due to the loss of fun and interest in the product because the consumer encounters a simple product introduction video without a story. have.

Korean Registered Patent Publication No. 10-1930215 (2018.12.17)

The present invention provides a video stream-based product recommendation method capable of delivering advertisement information of interest to the consumer and increasing a purchase conversion rate for a problem in which consumers are obstructed from consumption of video content or forcibly watch advertisements that are not of interest.

The problems to be solved by the present invention are not limited to the problems mentioned above, and other problems that are not mentioned will be clearly understood by those skilled in the art from the following description.

This specification discloses a product recommendation method based on a video stream. The product recommendation method is a method performed by a computing device, wherein the operation of controlling to transmit a video stream to a user terminal, and checking the relationship between index information of a product set to be related to the video stream and user profile information related to the user terminal An operation, controlling to transmit a query set as related to the product to the user terminal, and controlling to transmit new content data to the user terminal based on response data of the user terminal related to the query. I can.

The product recommendation method may have the following characteristics.

The query may be controlled to be transmitted when it is determined that the relationship between the index information of the product and the user profile information is suitable for a preset criterion, and the query may be controlled to be transmitted after a preset playback duration of the video stream. And, the query may be controlled to be transmitted to a preset playback position of the video stream, and the query pauses or repeats playback of the video stream of the user terminal with respect to the playback position where the product is displayed in the video stream. When it is determined that it is determined to be transmitted, the content data may be description information of the product or a video stream of the product, and the content data is a criterion in which response data of the user terminal related to the query is set in advance. If it corresponds to, the video stream may be controlled to be transmitted, and the video stream may be selected based on a property of the video stream registrant or a property of the video stream, and the content data may be provided together with an interface where the product can be purchased. have.

Meanwhile, the present specification proposes a computer program for product recommendation. The computer program includes an operation of controlling to transmit a video stream to a user terminal to a computing device, an operation of checking a relationship between index information of a product stored as related to the video stream and user profile information related to the user terminal, and the product A computer program stored in a medium to execute an operation of controlling to transmit a query stored as related to the user terminal and an operation of controlling to transmit new content data to the user terminal based on response data of the user terminal related to the query Can be

According to the embodiments disclosed in the present specification, an advertisement for a product of interest to a consumer may be delivered at an appropriate time.

According to the embodiments disclosed in the present specification, it is possible to increase the likelihood of a consumer purchasing a product by combining a video with a story and product recommendation.

The effects of the present invention are not limited to the effects mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the following description.

1 is a diagram illustrating a configuration of a product recommendation platform based on a video stream according to an embodiment of the present invention.
2 is a flowchart illustrating a product recommendation method of the commerce server 101 of the video stream-based product recommendation platform according to an embodiment of the present invention.
3 and 4 are diagrams for explaining a method of transmitting a query set as related to a product to the user terminal 110 according to an embodiment of the present invention.
5 and 6 are diagrams illustrating a method of transmitting new content based on a query response according to an embodiment of the present invention.

The technology disclosed in this specification can be applied to a product recommendation server and method using an interaction option based on multiple video streams. However, the technology disclosed in the present specification is not limited thereto, and may be applied to all electronic devices and methods to which the technical idea of the technology may be applied.

It should be noted that the technical terms used in the present specification are only used to describe specific embodiments, and are not intended to limit the spirit of the technology disclosed in the present specification. In addition, the technical terms used in the present specification should be interpreted in the meaning generally understood by those of ordinary skill in the field to which the technology disclosed in the present specification belongs, unless otherwise defined in the specification. It should not be interpreted in a comprehensive or excessively reduced sense. In addition, when a technical term used in the present specification is an incorrect technical term that does not accurately express the spirit of the technology disclosed in the present specification, a technical term that can be correctly understood by one of ordinary skill in the field to which the technology disclosed in the present specification belongs. Will be replaced with and should be understood. In addition, general terms used in the present specification should be interpreted as defined in the dictionary or according to the context before and after, and should not be interpreted as an excessively reduced meaning.

Terms including ordinal numbers such as first and second used in the present specification may be used to describe various elements, but the elements should not be limited by the terms. The above terms are used only for the purpose of distinguishing one component from another component. For example, without departing from the scope of the present invention, a first element may be referred to as a second element, and similarly, a second element may be referred to as a first element.

Hereinafter, exemplary embodiments disclosed in the present specification will be described in detail with reference to the accompanying drawings, but identical or similar elements are denoted by the same reference numerals regardless of reference numerals, and redundant descriptions thereof will be omitted.

In addition, in describing the technology disclosed in the present specification, when it is determined that a detailed description of a related known technology may obscure the gist of the technology disclosed in the present specification, the detailed description thereof will be omitted. In addition, it should be noted that the accompanying drawings are for easy understanding of the spirit of the technology disclosed in the present specification, and should not be construed as limiting the spirit of the technology by the accompanying drawings.

A video stream-based product recommendation platform 100 will be schematically described with reference to FIG. 1. The product recommendation platform 100 may be configured such that the commerce server 101, the stream server 102, and one or more user terminals 110 are connected through a network.

The network disclosed in the present specification is, for example, a wireless network, a wired network, a public network such as the Internet, a private network, a global system for mobile communication network (GSM) network, and a general packet wireless network. packet radio network (GPRS), local area network (LAN), wide area network (WAN), metropolitan area network (MAN), cellular network, public switched telephone network ; PSTN), personal area network, Bluetooth, Wi-Fi Direct, Near Field communication, UltraWide band, combinations thereof, or any other It may be a network, but is not limited to these.

The user terminal 110 may be connected to a network by wire/wireless to communicate with the commerce server 101 and the stream server 102. The user terminal of the embodiment disclosed in the present specification may include not only a personal computer (PC), but also a tablet computer, a smart phone, and the like.

The commerce server 101 may include a storage unit (not shown) that stores product information, user information, and video stream information, and provides an interface for performing a transaction and payment for a product that a consumer wants to purchase. 110).

The product information may include at least one characteristic of the product and a related video stream address in relation to the product.

Product characteristic information can be expressed as product index information, and the product index information includes information on the product itself, such as upper category, lower category, item name, brand, color, size, and option, as well as the category to which the product belongs. The characteristics of the main consumer base of the user may include, for example, the sex of the main consumers, the age of the main consumers, the region of the main consumers, and the occupation of the main consumers.

The product information may include a video stream set as related to a product and a streaming address of a video stream introducing the product.

Product information may include query information set to be related to a product.

As an example, if the product is an earring, the query "Do you like the accessory", if the product is a vacuum cleaner, the query "Need a cleaning tool" or "Are you not ready to replace the vacuum cleaner" as a query related to the product. Can be set.

As another embodiment, the query information related to the product may be a query related to index information of the product.

After the user terminal 110 is connected, the commerce server 101 may recommend a video for video streaming to the user terminal 110 or may receive a request for streaming a specific video from the user terminal 110.

The commerce server 101 may transmit a streaming address of a corresponding video stream to the user terminal 110 in the form of a manifest file in response to a streaming request for a video recommended from the user terminal or a streaming request for a specific video.

The user terminal 110 may request the stream server 102 to transmit a video stream through the received manifest file or the streaming address of the video stream, and the stream server 102 may request a video stream corresponding to the corresponding streaming address to the user terminal ( 110).

The video for streaming transmitted from the stream server 102 may be a compet, a sitcom, a short film, etc. having a story, not an advertisement video that simply introduces a product.

In addition, a registrant who registers (uploads) a video for streaming transmitted from the stream server 102 may be a product seller or a video producer using the product to be sold as a prop.

In the above description, the commerce server 101 and the stream server 102 have been described as separate servers, but it is natural that the servers can function functionally in the same hardware device.

Likewise, in the following description, the commerce server 101 and the stream server 102 are described as separate servers, but the servers may be different functional modules in the same server device.

In addition, the commerce server 101 or the stream server 102 is a control unit (not shown) for performing the functions described below, a storage unit (temporary or non-temporary storage device), a bus (not shown) for data transmission, or a user terminal. It may include a communication unit (not shown) for performing communication with (110).

The storage unit may include a magnetic storage medium or a flash storage medium, but the scope of the present invention is not limited thereto.

The communication unit may be composed of a wired and/or wireless communication module. For example, the communication unit is a wireless communication module such as Wi-Fi (Wireless Fidelity, Wi-Fi), Bluetooth, Zigbee, Near field communication (NFC), and Wibro (Wireless Broadband Internet: Wibro). And a wired communication module such as a wired LAN such as Ethernet. The communication unit may perform wired or wireless communication with the user terminal 110 through a network.

The control unit may include all types of devices capable of processing data, such as a processor. Here, the'processor' may refer to a data processing device embedded in hardware having a circuit physically structured to perform a function represented by, for example, a code included in a program or an instruction. As an example of a data processing device built into the hardware as described above, a microprocessor, a central processing unit (CPU), a processor core, a multiprocessor, and an application-specific integrated (ASIC) circuit), a field programmable gate array (FPGA), and the like, but the scope of the present invention is not limited thereto.

The operation of the commerce server 101 of the video stream-based product recommendation platform 100 will be described with reference to FIG. 2.

The commerce server 101 may request the user terminal 110 to create profile information of a corresponding member when registering as a member of the video stream-based product recommendation platform.

The profile information may be a member's gender, age, address or residential area, occupation, product category of interest, preferred color, religion, hobbies, and the like.

After the user signs up as a member, when the user terminal 110 executes the video stream product recommendation application, at least one recommended video list may be transmitted to the user.

In an embodiment, the commerce server 101 may transmit at least one video list in response to a user's search word.

As another embodiment, the commerce server 101 may transmit a video list registered by the corresponding registrants when related to a video registrant based on a user's social relationship in the product recommendation platform 100.

When the commerce server 101 transmits a recommended video list to the user terminal 110, the user terminal 110 receives a video list that meets a preset criterion based on the social activity of the video registrants or ranks higher. Can be transferred to.

The social activities of the video registrants in the product recommendation platform 100 may be evaluated based on intimacy, recentity, and effort.

As an embodiment, intimacy is an evaluation coefficient according to the number of positive reactions of viewers to contents including a video registered by a registrant (for example, a'like' reaction or a'wanted' reaction to the corresponding content), and the contents The evaluation coefficient according to the number of viewers who left comments such as comments, the evaluation coefficient according to the number of viewers who responded to the live content as a chat or gift item, the evaluation coefficient according to the number of times viewers replay the content, The evaluation may be based on an evaluation coefficient according to the playing time, the evaluation coefficient according to the number of times the content is shared, and the evaluation coefficient according to the number of viewers who request a social relationship with the registrant during content playback.

As an embodiment, the recency may be evaluated based on an activity progress coefficient, which is a time elapsed after the registrant registers the content, and an activity evaluation coefficient, which is a value obtained by dividing a value obtained by multiplying the intimacy and the activity progress coefficient by a predetermined period.

As an embodiment, intimacy is a coefficient evaluated according to a method by which a registrant registers a content, and an evaluation coefficient according to whether the type of content is a general video, a video to which a specific effect is applied, or whether music or special sound is included in the video, URL It may be evaluated based on an evaluation coefficient according to the number of contents registered with a link, and an evaluation coefficient according to the number of responses of the registrant to a query response from viewers.

When the commerce server 101 receives a video streaming request from the user terminal 110 in response to the video list transmitted to the user terminal 110, the commerce server 101 may start transmitting the video stream through the stream server 102 (S210). . As described above, this may not be a separate hardware device, but may control video stream transmission through a separate software or hardware module within the same server device.

The commerce server 101 may store product information on at least one product set to be related to a video stream.

For example, a specific video stream is a video that has a playback time of 10 minutes, and there is a content that is cleaned using a vacuum cleaner between 5 minutes and 5 minutes and 10 seconds of the playback period, and you can go out between 6 minutes and 6 minutes and 10 seconds. If there is content to wear shoes for, set the products used in the content as related to the specific video stream, or set products of the same category as the products used in the content as related to the specific video stream, Products that are statistically identified as being frequently purchased by consumers who purchase products used in the content may be set as related to the specific video stream.

After controlling to transmit the video stream, the commerce server 101 may check the relationship between product index information of a product set to be related to the video stream and user profile information of a user terminal receiving the video stream (S220).

As an embodiment, if the product set as related to the video stream is women's shoes and the user of the user terminal is a male, it may be determined that it is not relevant, or if the product is a briefcase and the user's job is an office worker, it may be determined that it is relevant. have.

As another embodiment, if the statistical main consumer age of a product set as related to the video stream is in his 20s and the user is in his 20s, it is determined that it is relevant, or if the statistical main consumer area of the product is adjacent to the user's residence address. It can be determined that there is.

When the commerce server 101 determines that the product set as related to the video stream and the user of the user terminal receiving the stream are related, control to transmit the query set as related to the product to at least one user terminal, and A response received from the user terminal for may be received (S230).

As an embodiment, a scene in which shoes are worn in a video exists, and as a query set as related to shoes by the user terminal, a plurality of queries such as "are you interested in shoes" and "what color of shoes do you like" to the user terminal It can send and receive responses to it.

In another embodiment, a query "Is you interested in XX brand" as a query set as related to a specific shoe product of a corresponding video may be transmitted to the user terminal and a response thereto may be received.

When the response received from the user terminal 110 satisfies a preset criterion, the commerce server 101 controls to stop the transmission of the video stream being transmitted, and then controls to transmit the new content data to the user terminal 110 (S245. ), and if it does not meet the criteria, the existing video stream being transmitted may be continuously transmitted (S250).

As an embodiment, the new content based on the response may be a product corresponding to the same category as a product set as related to a corresponding query, description information about a specific product of a corresponding video, or a video stream.

Therefore, rather than unilaterally inserting an advertisement video that is not of interest to the user between the playing videos, the user's purchase possibility is determined by confirming the user's interest in the product through a query and then delivering an advertisement for the product or similar product. It can be increased, and if there is no interest, there is an effect of reducing the user's rejection of content consumption.

A method of transmitting a query set as related to a product of a video stream to the user terminal 110 will be described with reference to FIGS. 3 and 4.

The commerce server 101 may control a query set as related to a product of the video stream to be transmitted after a preset playback maintenance time of the video stream.

As an embodiment, referring to FIG. 3, after the playback of the video stream being transmitted to the user terminal 110 starts, the user watches the video stream during the time period t1, and skips the video stream through scrolling in the time period t2 You can watch the video stream during the time period.

In this case, if the playback retention time set in advance to transmit the query to the user terminal 110 is less than time t1, the playback retention time passes during the playback of the video stream in the time period t1, and the product related to the query is displayed (310) After this, the query may be transmitted to the user terminal 110.

However, if the playback hold time set in advance to transmit the query to the user terminal 110 is greater than the time t1, the user terminal 110 is sent to the user terminal 110 even if the portion 310 on which the product related to the query is displayed passes during the playback of the video stream in the time period t1. The query may not be transmitted, and the query may be transmitted to the user terminal 110 after the portion 310 in which the product related to the query is displayed during playback of the video stream in the time period t3 passes.

Accordingly, it is possible to prevent a user watching a video from being disturbed by a query or advertisement after too short a time after starting to watch the video.

As another embodiment, referring to FIG. 4, after playback of the video stream being transmitted to the user terminal 110 starts, the user terminal is placed at a specific position (frame, group of pictures (GOP) 410, segment, etc.) of the video stream. It can be controlled to transmit a query to (110).

Accordingly, when an advertisement target product is played in a video, an opportunity to transmit a query and advertisement content can be checked, thereby increasing the possibility of a purchase of the corresponding product.

As another embodiment, referring to FIG. 4, after playback of the video stream being transmitted to the user terminal 110 starts, the playback of the video of the user terminal is stopped or repeated at the playback position 410 where the product to be advertised is displayed in the video stream. If it is determined to be transmitted, it can be controlled to be transmitted.

For example, the playback location where the product targeted for advertisement is displayed is s1, and while the user terminal plays the video, pauses the video playback at the s1 location or a preset adjacent location, or plays the video back to the point before the s1 location. If it is determined that it is back), it is possible to control to transmit a query set as related to the corresponding product to the user terminal 110.

Accordingly, when it is determined that the user watching the video is interested in the product targeted for advertisement displayed on the video, the possibility of leading to the purchase of the corresponding product can be increased by transmitting a query.

A method of controlling transmission of new content to the user terminal 110 based on a query response will be described with reference to FIGS. 5 and 6.

The commerce server 101 controls to stop transmission of the video stream being transmitted as shown in FIG. 5 when the response received to the query from the user terminal 110 satisfies a preset criterion, and then transmits new content data as shown in FIG. 6. It can be controlled to transmit to the corresponding user terminal 110.

As an embodiment, referring to FIGS. 5 and 6, the video stream 510 being transmitted to the user terminal 500 includes the shoe 520, and the query transmitted to the user terminal 500 is related to the shoe. If the query is set to be and the response received from the user terminal 500 is a positive response to the query, explanation information 610 or a video for the shoe 620 may be transmitted to the user terminal 500, An interface 630 for purchasing the corresponding shoes 620 may be provided together.

The term "module" used in this document may mean, for example, a unit including one or a combination of two or more of hardware, software, or firmware. "Module" may be used interchangeably with terms such as, for example, unit, logic, logical block, component, or circuit. The "module" may be a minimum unit or a part of an integrally configured component. The "module" may be a minimum unit or a part of one or more functions. The "module" can be implemented mechanically or electronically. For example, a "module" is one of known or future developed application-specific integrated circuit (ASIC) chips, field-programmable gate arrays (FPGAs), or programmable-logic devices that perform certain operations. It may include at least one.

At least a part of a device (eg, modules or functions thereof) or a method (eg, operations) according to various embodiments is, for example, a computer-readable storage media in the form of a program module. It can be implemented as a command stored in. When the command is executed by a processor, the one or more processors may perform a function corresponding to the command. The computer-readable storage medium may be, for example, a memory.

Computer-readable recording media include hard disks, floppy disks, magnetic media (e.g. magnetic tape), optical media (e.g. compact disc read only memory (CD-ROM)), DVD ( digital versatile disc), magnetic-optical media (e.g. floptical disk), hardware device (e.g. read only memory (ROM), random access memory (RAM)), or flash memory ), etc. In addition, the program instruction may include not only machine language codes generated by a compiler, but also high-level language codes that can be executed by a computer using an interpreter, etc. The hardware devices described above may include various types of hardware devices. It may be configured to operate as one or more software modules to perform the operation of the embodiment, and vice versa.

A module or a program module according to various embodiments may include at least one or more of the above-described elements, some of the above-described elements may be omitted, or additional other elements may be further included. Operations performed by modules, program modules, or other components according to various embodiments may be executed sequentially, in parallel, repetitively, or in a heuristic manner. In addition, some operations may be executed in a different order, omitted, or other operations may be added.

In the above, preferred embodiments of the technology of the present specification have been described with reference to the accompanying drawings. Here, the terms or words used in the specification and claims should not be construed as being limited to a conventional or dictionary meaning, but should be construed as meanings and concepts consistent with the technical idea of the present invention.

The scope of the present invention is not limited to the embodiments disclosed in the present specification, and the present invention may be modified, changed, or improved in various forms within the scope of the spirit and claims of the present invention.

310: Query-related product display part
410: a specific position in the video stream
510: video stream
520: merchandise
610: descriptive information

Claims (10)

A method performed by a computing device, comprising:
Controlling to transmit a video stream to a user terminal;
Checking a relationship between index information of a product set to be related to the video stream and user profile information related to the user terminal;
Controlling to transmit a query set as related to the product to the user terminal; And
And controlling to transmit new content data to the user terminal based on response data from the user terminal related to the query.
The method of claim 1,
A video stream-based product recommendation method for controlling the query to be transmitted when it is determined that the relationship between the index information of the product and the user profile information meets a preset criterion.
The method of claim 1,
A video stream-based product recommendation method for controlling the query to be transmitted after a preset playback duration of the video stream.
The method of claim 1,
A video stream-based product recommendation method for controlling the query to be transmitted to a preset playback position of the video stream.
The method of claim 1,
The video stream-based product recommendation method for controlling the query to be transmitted when it is determined that playback of the video stream by the user terminal is paused or repeated for a playback position where the product is displayed in the video stream.
The method of claim 1,
The content data is description information of the product or a video stream for the product, a video stream-based product recommendation method.
The method of claim 1,
A video stream-based product recommendation method for controlling the content data to be transmitted when response data of the user terminal related to the query corresponds to a preset criterion.
The method of claim 1,
The video stream is selected based on a characteristic of the video stream registrant or a characteristic of the video stream.
The method of claim 1,
The content data is a video stream-based product recommendation method provided together with an interface in which the product can be purchased.
On the computing device,
Controlling to transmit a video stream to a user terminal;
Checking a relationship between index information of a product stored as related to the video stream and user profile information related to the user terminal;
Controlling to transmit a query stored as related to the product to the user terminal; And
A computer program stored in a medium to execute an operation of controlling to transmit new content data to the user terminal based on response data of the user terminal related to the query.

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