KR20200142350A - Shadow stand lamp for advertising publicity - Google Patents

Abstract

The present invention relates to shadow stand lighting for advertisement publicity and, more specifically, to shadow stand lighting for advertisement publicity, capable of maximizing an advertisement publicity effect (and an interior effect) through the diversification of direction patterns of shadow lighting in regard to realization of shadow lighting using light and images. According to the present invention, the shadow stand lighting includes: a directing core in which a plurality of image cards embodied by shadow lighting are stored and placed radially in an edge part, and which achieves the diversification of shadow lighting direction patterns by horizontal rotation; a base housing in which the directing core is placed and held and a rotation table for the horizontal rotation of the placed and held directing core is formed in an upper part; a light source body emitting light in a state in which the body is placed in an upper part of the base housing, and performing surface light emission through the surface of the directing core; and a driving means leading the directing core to be rotated by operating the rotation table in a state in which the means is connected and installed in the base housing.

Description

SHADOW STAND LAMP FOR ADVERTISING PUBLICITY}

The present invention relates to a shadow stand lighting for advertisement promotion, and more particularly, in implementing shadow lighting using light and image, to maximize advertisement promotion effect (and interior effect) through diversification of the directing pattern of shadow lighting. It is about a shadow stand lighting for advertisement promotion.

Light in modern society has been used in various ways as a means of delivering messages and advertisements as well as simply meaning as a lamp according to the development of scientific civilization.

For example, it is important to relate to a wide range of areas, such as increasing the display effect of in-store products as well as increasing the advertising publicity effect that informs consumers about products or services widely through various media. Has been.

On the other hand, visual diversity in advertising and public relations has a different effect on consumers depending on the expression, even with the same image, which is a very important factor that directly affects the product image or sales. In particular, visual stimulation by shadow lighting in expressive images will further enhance the effect of attention and information delivery, which enables immediate response and effective information delivery in a short time in advertising promotion.

Based on this technical idea, the Republic of Korea Utility Model Publication No. 20-2008-0005104 (name of the design: Shadow Stand), Korean Patent Application Publication No. 10-2010-0054905 (name of the invention: Shadow using the light of a lamp) Functional lamp that can create an interior effect), Korean Patent Laid-Open Publication No. 10-2012-0126577 (name of the invention: interior decoration lamp that creates color shadows of various colors), Korean Utility Model Publication No. 20-2014-0000438 ( Name of the design: Through the advertising media and lighting device using double-sided etching metal flat plate), etc., a number of stand-type lighting devices (hereinafter referred to as "stand lighting") using light and shadow have already been disclosed.

However, the prior art has no significant difference from the existing stand lighting except for the feature of implementing shadow lighting that is cast on the back side of the object by obscuring the light of the object, maximizing the advertising promotion effect and differentiating the interior lighting effect. There were limitations in many ways to achieve this.

In the end, the shadow stand lighting that pursues the diversity of the directing patterns of shadow lighting using light and image, can quickly appeal to consumers in advertising and publicity, and can provide a differentiated and enhanced effect than before by the dynamic interior lighting production. R&D is urgent.

(Document 1) Republic of Korea Public Utility Model No. 20-2008-0005104 (published on November 4, 2008) (Document 2) Korean Patent Application Publication No. 10-2010-0054905 (published on May 26, 2010) (Document 3) Korean Patent Publication No. 10-2012-0126577 (published on November 21, 2012)

An object of the present invention is to solve all the problems as described above, by achieving a rotation (position change) structure of an image card that casts a shadow when a light source body is emitted, thereby diversifying the directing pattern of shadow lighting, thereby promoting advertising effect. It is to provide shadow stand lighting for advertisement promotion that can be used in various ways as dynamic interior lighting as well as maximization of the product.

Another object of the present invention is a shadow stand for advertising promotion that enables diversification of shadow lighting directing patterns through the provision of a driving means that enables user control of the rotating operation of the directing core for rotating the image card and the rotating operation. It is in providing lighting.

In order to achieve the above object, the present invention provides a directing core in which a plurality of image cards for implementing shadow lighting are internally accommodated and radially disposed on the periphery, and diversification of the shadow lighting directing pattern by horizontal rotation operation is achieved; A base housing in which a rotation table for horizontal rotation of the directing core is mounted and the directing core is mounted thereon; A light source body that emits light while being provided on the upper side of the base housing and emits light through the surface of the directing core; And a driving means for rotating the directing core by operating the rotation table while being connected to the inside of the base housing.

In addition, the directing core includes a spreader that includes a plurality of the image cards, diffuses the point light source of the light source body in a plane so as to achieve surface light emission, and spreads light widely while surrounding the spreader. , As the plurality of image cards are internally accommodated and radially disposed on the circumferential portion, the image cards are configured as a window lens to realize shadow illumination when the light source body is emitted.

In addition, the light source body is a light-emitting diode that emits light when an electric current flows, and is combined into a plurality of light-emitting diodes so as to emit light from various color light sources by varying the lighting timing for each color.

In addition, the rotation table, the spreader is mounted on the upper end, the forward rotation body for the forward rotation of the spreader mounted so, and the window lens is mounted on the upper end, and the reverse rotation of the window lens thus mounted It is composed of a reverse rotation body.

In addition, the driving means includes a motor that receives electric power and generates a rotational force, a reducer that generates a large driving force by decelerating the rotational force in a state connected to the motor, and is rotated by receiving power from the reducer. The rotation of the reverse rotation body between the main gear that directly rotates, the belt and pulley that transmits the power of the reducer to the main gear in a state connected to the reducer and the main gear, and the main gear and the rotation table And a control box that controls light emission of the light source body and driving the motor when power is supplied.

In addition, the link shaft reverses the rotational force of the main gear while being engaged with a gear rod that is rotated in connection with the main gear, and a first gear that is shaft-connected to the gear rod and formed under the reverse rotation body. It is rotated so as to be transmitted to the whole, but it is composed of a clutch that stops transmission of the rotational force to the reverse rotation body when the shaft joint with the gear rod is separated according to a user operation.

As can be seen from the above description, the shadow stand lighting for advertisement promotion of the present invention enables a change in the position of the image card and differential irradiation of the color light source based on the horizontal rotation operation of the directing core that implements the shadow lighting when the light source body emit light. Accordingly, there is an effect of maximizing the advertising promotion effect through the implementation of various directing patterns and shadow lighting, as well as exhibiting sufficient utility value as a dynamic interior lighting that is differentiated from the existing and unique.

In addition, it is possible to control the operation of rotating and stopping the rotation of the window lens of the directing core in which a number of image cards are internally accommodated and arranged radially, and through this, it is possible to diversify the directing pattern of shadow lighting by fixing the position of the image card. It brings such effects.

In addition, by maximizing the advertising promotion effect by implementing shadow lighting with various directing patterns described above, it plays a role of capital investment as well as easing the recession of increasing consumption propensity, and furthermore, a single industry including advertising promotion. It is a very useful invention that can contribute greatly as a driving force for the rise of the production level as an excuse to make up for it.

1 to 3 is a perspective view, a front view and an exploded perspective view showing the configuration relationship of the shadow stand lighting for advertisement promotion according to the present invention.
Figure 4 is a front cross-sectional view showing the internal structure of the shadow stand lighting for advertisement promotion according to the present invention.
5A and 5B are a perspective view of a main part and an enlarged cross-sectional view of a main part showing a configuration relationship of a driving means in the shadow stand lighting for advertisement promotion according to the present invention.
6A and 6B are cross-sectional views showing an operation state of a link shaft among driving means in the shadow stand lighting for advertisement and promotion according to the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily implement the present invention.

First of all, in adding reference numerals to elements of the drawings, it should be noted that the same elements are assigned the same numerals as possible even if they are indicated on different drawings. In addition, in describing the present invention, when it is determined that a detailed description of a related known configuration or function may obscure the subject matter of the present invention, a detailed description thereof will be omitted.

1 to 3 of the accompanying drawings are a perspective view, a front view, and an exploded perspective view showing the configuration relationship of the shadow stand lighting for advertisement promotion according to the present invention, and FIG. 4 is a view showing the internal structure of the shadow stand lighting for advertisement promotion according to the present invention. 5A and 5B are a perspective view and an enlarged cross-sectional view of the main part showing the configuration relationship of the driving means in the shadow stand lighting for advertisement promotion according to the present invention, and FIGS. 6A and 6B are the shadow stand lights for advertisement promotion according to the present invention. Is a cross-sectional view showing an operation relationship of a link shaft among driving means.

As shown in Figures 1 to 3, the shadow stand lighting (A) for advertising promotion according to the present invention, the image card 10 of the shadow lighting implementation is internally accommodated and radially arranged in a plurality of peripheral portions, A base composed of a directing core (1) in which the diversification of the shadow lighting directing pattern is achieved, and a rotation table (20) for horizontal rotation of the directing core (1) seated and the directing core (1) mounted thereon A light source body 3 that emits light while being provided on the upper side of the housing 2 and the base housing 2 and emits light through the surface of the directing core 1, and the base housing 2) It includes a driving means (4) for operating the rotation table (20) in a state connected to the inside to rotate the directing core (1).

The directing core 1 converts the point light source of the light source 3 into a surface light source and spreads light widely, while the shadow lighting using the image card 10 For implementation, as shown in Figs. 3 and 4, including a plurality of the image card 10, and by diffusing the point light source of the light source body 3 to a surface (面狀) The spreader 11 and the spreader 11 are surrounded by the spreader 11 and spreads light widely, while the image card 10 ) By the light source body (3) is composed of a window lens (12) to implement the shadow lighting when the light.

In the image card 10, an expressive image (logo, code, text, etc.) for advertising and promotion is drawn, and a color of color shadow direction may be added, and it is preferable that the image card 10 is transparent or semi-transparent so that light can be transmitted. .

The spreader 11 is a transparent or translucent material capable of transmitting light, and causes prism phenomena such as refraction, scattering, and diffraction of light so that surface emission of omnidirectional light emission is achieved. It is preferable to form a cylinder suitable for the box.

The window lens 12 is a transparent or translucent material capable of transmitting light, and has a plurality of insertion holes 121 formed at the circumference thereof for internal reception and radial arrangement of the image cards 10.

The base housing 2 is for a device for linking the light source body 3 and the driving means 4, as well as a horizontal rotation operation of the directing core 1 to the mounting position and the mounting state, and the rotation table ( 20), and a gear seating portion 21 on which the main gear of the driving means 4, which will be described later, is seated is formed inside.

The rotation table 20 is, as shown in FIG. 4, the spreader 11 of the directing core 1 is mounted on the top, and the forward direction (either clockwise or counterclockwise) of the spreader 11 In either direction) the forward rotation body 20-1 for rotation and the window lens 12 of the directing core 1 are mounted on the top, and the reverse direction of the mounted window lens 12 (the opposite direction of the spreader) ) It consists of a reverse rotation body (20-2) for rotation.

In addition, in the center of the bottom surface of the forward rotation body 20-1, a first protrusion groove 20-11 for corresponding insertion of the first protrusion groove protruding to the upper center of the main gear to be described later is formed.

Further, on the bottom surface of the reverse rotation body 20-2, a first gear 20-21 to which a third gear formed at the distal end of the link shaft of the driving means 4 to be described later is engaged is formed. .

The light source body 3 is a light emitting diode (LED) that emits light for implementing shadow lighting, and emits light when an electric current flows through it, and a number of light sources can emit light by varying the lighting time for each color. It is preferable to be composed of dogs.

The driving means 4 is for performing the operation of the rotation table 20 for the rotational movement of the directing core 1, and as shown in Figs. 4 to 5B, a motor that receives electric power and generates a rotational force ( 41), a reducer 42 that generates a large driving force by decelerating the rotational force in a state connected to the motor 41, and the forward rotation body of the rotation table 20 which is rotated by receiving power from the reducer 42. A main gear 43 that directly rotates (20-1), and a belt and pulley that transmits the power of the reducer 42 to the main gear 43 in a state connected to the reducer 42 and the main gear 43 (44), between the main gear (43) and the rotation table (20), the link shaft (45) for controlling the rotation of the reverse rotation body (20-2), and the light source body (3) when power is supplied And a control box 46 that controls driving of the motor 41.

The motor 41 is a rotational force generating machine for horizontal rotation of the rotation table 20, and is a servo motor that drives a load by a control signal transmitted from the control box 46 It is preferred, but is not necessarily limited thereto.

The reducer 42 is a rotational force control machine for decelerating the rotational speed generated by the motor 41 and amplifying the torque by the reduction ratio, and the low-speed rotation and directing core of the rotation table 20 It is a device to smooth the rotational movement of (1).

In the main gear 43, a table seating portion 431 for seating and linking the forward rotation body 20-1 of the rotation table 20 protrudes at the top center, and the link shaft 45 to be described later A second gear 432 to which the third gear is engaged is formed on the upper edge.

In addition, a first fitting protrusion (431-1) fitted in the first protrusion groove (20-11) formed in the center of the bottom surface of the forward rotation body (20-1) at the upper center portion of the table seat (431) Is protruding.

The belt and pulley 44 are axially coupled to the rotation shaft of the speed reducer 42 and rotate when the speed reducer 42 is driven, and the first pulley 441 is axially coupled to the rotation shaft of the lower side of the main gear 43 The second pulley 442, which receives the rotational force from the first pulley 441 and transmits it to the main gear 43, and the first pulley 441 and the second pulley 442 are connected to the second pulley. It consists of a belt 443 rotating 442.

The link shaft 45 includes a gear rod 451 that is rotated in connection with the main gear 43, and a reverse rotation body 20-2 of the rotation table 20 that is shaft-connected to the gear rod 451 In a state engaged with the lower first gear (20-21), the rotational force of the main gear (43) is rotated to transmit the rotational force of the main gear (43) to the reverse rotation body (20-2), as shown in Figs. 6a and 6b. , It consists of a clutch 452 that stops transmission of rotational force to the reverse rotation body 20-2 when the shaft joint with the gear rod 451 is separated according to user manipulation.

In addition, the gear rod 451 has a third gear 451-1 engaged with the second gear 432 of the main gear 43 is formed at one end, and the clutch 452 to be described later A pin groove (451-2) and a second projection groove (451-3) for corresponding insertion of the second mating protrusion of the guide pin and the guide pin are continuously formed inside the other end portion.

In addition, the clutch 452 has a fourth gear (452-1) engaged with the first gear (20-21) of the reverse rotation body (20-2) is formed on one side, and the third gear From the tip of the tooth 452-1, a guide pin 452-2 and a second mating protrusion 452-3 corresponding to the pin groove 451-2 and the second protrusion groove 451-3 are successively inserted. It protrudes.

The control box 46 is a control machine for emitting light of the light source body 3 and driving the motor 41, and includes a control circuit and a battery, and a switch 461 for power ON/OFF of the control circuit. ) Is exposed to the outside of the base housing 2.

Reference numeral (t) denotes a terminal for electrical connection between the light source body and the control box.

The operation of the shadow stand lighting (A) for advertising and promotion according to the present invention having the above configuration will be described in detail.

First, the shadow stand lighting (A) for advertisement promotion of the present invention is placed in a desired place, and through visual stimulation using shadow lighting, the effect of attention and information transmission is further enhanced to increase the advertisement promotion effect, or a dynamic interior It can be used in various ways, such as for lighting purposes.

To this end, by operating the switch 461 exposed to the outside of the base housing 2, the light source body 3 is lighted and the power is supplied to start the operation of the driving means 4.

Here, the point light source of the light source body 3 that emits light as described above is converted into a surface light source while being transmitted through the spreader 11 of the directing core 1 and radiates in all directions, and finally passes through the window lens 12. In the process, the entire space is softly illuminated as bright light that is widely diffused is performed, and shadow lighting is implemented by a plurality of image cards 10 that are internally accommodated and radially arranged at the periphery of the window lens 12. .

In addition, when the driving means 4 is operated, the rotational force of the motor 41 is reduced by the speed reducer 42 and is transmitted to the main gear 43 through the belt and pulley 44. ) As the upper rotation table 20 rotates horizontally, specifically, the forward rotation body 20-1 of the rotation table 20 directly connected to the main gear 43 rotates at a low speed in the forward direction (clockwise direction). The reverse rotation body 20-2 of the rotation table 20 connected to the link shaft 45 rotated by the main gear 43 is rotated at a low speed in the reverse direction (counterclockwise).

At the same time, when the forward rotation body 20-1 is rotated, the light source body 3 provided on the upper side of the forward rotation body 20-1 is also rotated simultaneously, and the light emitting diodes constituting the light source body 3 are colored As the timing of each dot is different, it is possible to diversify the irradiation pattern as well as the color light source.

In addition, as the position of the image card 10 is changed according to the reverse (counterclockwise) low-speed rotation of the reversing body 20-2 as described above, the directing pattern of the shadow lighting can also be diversified. The color pattern of the shadow lighting can also be diversified because the color of the light passing through the image card 10 is changed due to the change in the position of the light emitting diodes due to simultaneous rotation of the light source body 3.

On the other hand, it is possible to control the rotational operation of the window lens 12 by manipulating the link shaft 45 of the driving means 4, and, referring to Figs. 6A and 6B, the base housing 2 is exposed to the outside. By pulling the clutch 452 of the link shaft 45 so that the shaft joint between the clutch 452 and the gear rod 451 is separated, the reverse rotation body 20-1 on which the window lens 12 is seated ), it is possible to achieve another directing pattern of shadow lighting in which the position change of the image card 10 is omitted.

In summary, according to the shadow stand lighting (A) for advertisement and promotion of the present invention, the directing core (1) in which the spreader 11 and the window lens 12 rotate opposite each other in the forward and reverse directions by the drive means 4 ), the position of the image card 10 and the differential investigation of the color light source by the light source 3 can be achieved, so that the maximization of the advertising promotion effect through the implementation of shadow lighting representing various directing patterns Of course, it has the advantage of showing sufficient utility value as a unique dynamic interior lighting that is differentiated from the existing one.

In addition, by operating the clutch 452 of the link shaft 45 exposed to the outside of the base housing 2, operation control of rotation and stop of rotation of the window lens 12 of the directing core 1 can be achieved. Accordingly, there is an advantage in that the directing pattern of shadow lighting is diversified by fixing the position of the image card 10.

The above description is only illustrative of the technical idea of the present invention, and those of ordinary skill in the art to which the present invention belongs can make various modifications, changes, and substitutions within the scope not departing from the essential characteristics of the present invention. will be. Accordingly, the embodiments disclosed in the present invention and the accompanying drawings are not intended to limit the technical idea of the present invention, but are for illustration, and the scope of the technical idea of the present invention is not limited by these embodiments and the accompanying drawings. . In addition, the scope of protection of the present invention should be interpreted by the following claims, and all technical thoughts within the scope equivalent thereto should be interpreted as being included in the scope of the present invention.

A: Picture stand, 1: Directing core
2: base housing, 3: light source
4: drive means, 10: image card
11: spreader, 12: window lens
20: rotation table, 20-1: normal rotating body
20-2: reverse rotation body, 20-11: first protrusion groove
20-21: first gear, 21: gear seat
41: motor, 42: reducer
43: main gear, 44: belt and pulley
45: link shaft, 46: control box
121: insertion hole, 431: table seat
431-1: first fitting protrusion, 432: second gear
441: first pulley, 442: second pulley
443: belt, 451: gear rod
452: clutch, 451-1: third gear
451-2: second protruding groove, 451-3: pin groove
452-1: 4th gear, 452-2: guide pin
452-3: second fitting protrusion, 461: switch

Claims (6)

A directing core in which a plurality of image cards for implementing shadow lighting are disposed in a radially and intrinsically at the periphery, and diversification of a shadow lighting directing pattern by a horizontal rotation operation is achieved;
A base housing in which a rotation table for horizontal rotation of the directing core is mounted and the directing core is mounted thereon;
A light source body that emits light while being provided on the upper side of the base housing and emits light through the surface of the directing core; And,
And a driving means for rotating the directing core by operating the rotation table in a state connected to the inside of the base housing.
The method of claim 1,
The directing core includes a plurality of the image cards,
A spreader that diffuses the point light source of the light source body in a plane so as to emit surface light,
A window that diffuses light widely while surrounding the spreader, while allowing shadow lighting to be realized when the light source body is emitted by the image cards as a plurality of image cards are internally accommodated and radially arranged at the periphery A shadow stand lighting for advertisement and promotion, characterized by consisting of a lens.
The method of claim 1,
The light source body is a light-emitting diode that emits light when an electric current flows, and a plurality of light-emitting diodes are combined to enable light emission of different color light sources by varying the lighting time for each color.
The method of claim 2,
The rotation table, wherein the spreader is mounted on an upper end, and a forward rotating body for forward rotation of the spreader so mounted,
The shadow stand lighting for advertisement promotion, characterized in that the window lens is mounted on the upper end, and is composed of a reverse rotation body for reverse rotation of the window lens mounted as such.
The method of claim 4,
The driving means includes a motor that receives electric power and generates a rotational force,
A speed reducer that generates a large driving force by decelerating a rotational force in a state connected to the motor,
A main gear that is rotated by receiving power from the reducer and directly rotates the forward rotation body,
A belt and a pulley for transmitting power of the reducer to the main gear in a state connected to the reducer and the main gear,
Between the main gear and the rotation table, a link shaft for controlling the rotation of the reverse rotation body,
A shadow stand lighting for advertisement and promotion, characterized in that consisting of a control box that controls the light emission of the light source body and driving the motor when power is supplied.
The method of claim 5,
The link shaft, a gear rod that is rotated in association with the main gear,
The shaft is connected to the gear rod and rotated in connection to transmit the rotational force of the main gear to the reverse rotating body while being engaged with the first gear formed on the lower side of the reverse rotating body. A shadow stand lighting for advertisement and promotion, characterized in that it consists of a clutch that stops the transmission of rotational force to the reverse rotation body.

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