KR20200087571A - Product information analysis and provision system and method thereof - Google Patents

Abstract

The present invention relates to a system for analyzing and providing product information, and a method thereof. The system for analyzing and providing product information comprises: a product information analysis means including a product information database building unit to get and analyze product information of sellers by connecting to at least one online shopping mall to build and store a database, an advertisement product database building unit to get and analyze advertisement product information of sellers by connecting to the at least one online shopping mall to build an advertisement product database, and a fee database building unit to get and analyze product sale and sale fee information of sellers by connecting to the at least one online shopping mall to build a fee database; and a product information providing means to use the built product information, advertisement product and fee databases to provide sellers with requested information.

Description

Product information analysis and provision system and method thereof

The present invention relates to a system and method for analyzing and providing product information. In more detail, a crawler reads information related to sales fees paid to an online shopping mall by category when selling products, advertisement products, and products of sellers registered on at least one online shopping mall site, and analyzes each information read. It relates to a system and a method of constructing each and providing product information inquiry service and competitor analysis service to sellers using the constructed product information database, advertisement product database, and fee database.

In online marketplaces (including online shopping malls (open markets, general malls)), sellers can find new products to sell, know the competitors' sales volume, or access the online marketplace to analyze product sales information. It is performed manually, requiring human resources, such as by manually checking the daily sales volume of the company.

As an invention for improving such a conventional method, the price change and sales status of open market products using the scrapping and open AP of Korean Patent Publication No. 10-2010-0130664 (published on December 14, 2010) The invention of the watch-price system that provides information of has been disclosed.

In the open invention, in the online open market, a seller (seller) receives data on an on-going sale product through a work scheduler for a desired period by receiving a product code or a seller ID (scraping) and accumulates necessary information through a normalization process. As a system for processing, processing, and providing analysis data to users, the information provided provides price changes, inventory, sales quantity, and sales status of sales products as analysis data or graphs, and various products of other sellers as well as their own products. Provides the same data, etc., and also manufacturers can manage the sales status and price fluctuation of our products in an open market, so the sales of products sold by others, rather than the system that manages only the information of products sold by the person himself, This is a configuration that can provide the marketplace's marketing data scalability by providing data such as price changes.

In addition, real-time information collection and collected data of galleries and sales data to improve sales of Internet auctions and open market place sellers, such as the auction of Republic of Korea Patent Publication No. 10-2006-0098134 (published on September 18, 2006) The invention of a statistical and analytical program through classification/processing has been published.

In the public invention, sellers engaged in sales activities on Internet auctions and online marketplaces collect information on auctions and sales products in real time, store and process the collected data on the seller's server to increase sales rates, increase bids, and increase sales. Organize and operate a series of information collection stages that collect and process data to build and use as marketing data for marketing, and other product viewing galleries of sellers that increase sales rates and induce purchases by exposing other product views of sellers to consumers, Based on the collected data, data that is not provided by the marketplace, such as sales statistics, yield statistics, product-specific access statistics, and instantaneous price reach statistics, are processed and processed to improve seller sales and to process data for stable online sales and auction information. It is possible to collect in real time, and it is a configuration for calculating sales data based on evidence that is more valuable by processing data not provided by internet auction sites such as auctions or marketplaces.

However, in order to collect product sales information, the disclosed inventions require that the seller's ID and product code are input, or that the seller actively enters and updates the successful bid information, deposit information, and shipping information to collect product sales information. There are limitations and problems.

Therefore, by using the registered online marketplace information to automatically access the marketplace, and by using the product information crawl batch program (crawler) that can automatically crawl various product information, marketplace product information, advertising information and A product that builds a product database by collecting (crawling) product-related information such as sales fee information, and uses the product-related information stored in the product database to provide sellers with product information inquiry service and competitor analysis service in real time. An invention related to an information analysis and provision system and method is desired.

Republic of Korea Patent Publication No. 10-2010-0130664 Republic of Korea Patent No. 10-2006-0098134

The present invention is to solve the problems of the prior art, the object of the present invention is at least one online marketplace (hereinafter referred to as "online shopping mall" or "shopping mall") seller product information registered on the site crawler A category list of a shopping mall crawled by is constructed, a product list is constructed by using a category list, and product-related detailed information is constructed by using a product list, seller product information of the corresponding shopping mall is analyzed, and the analyzed seller's product It is to provide a product information analysis and providing system and method for providing information to sellers.

Another object of the present invention is that the advertisement product, the category advertisement product and the keyword advertisement product of the advertisement page crawled by the crawler crawl the product advertisement information of the sellers registered on the at least one online shopping mall site, and the analyzed advertisement product information is sold. It is to provide a product information analysis and provision system and methods provided to them.

Another object of the present invention, at least one online shopping mall site, a crawler accesses an advertiser page provided to sellers to analyze product sales fee information, analyzes product information to provide the analyzed sales fee rate information to sellers, and In providing a delivery system and method.

Another object of the present invention, the analyzed product information of the sellers, the analyzed advertisement product information and the analyzed sales fee information is built into a database, respectively, using the established database to provide sellers with product information inquiry service and It is to provide a product information analysis and provision system and method for providing competitor analysis services.

As a technical solution for achieving the object of the present invention, as a first aspect of the present invention, a shopping mall information management module for collecting and managing at least one online shopping mall information; A shopping product information management module for analyzing and managing product information of sellers crawled by a crawler accessing the collected online shopping mall information; A shopping product advertisement information management module for analyzing and managing advertisement product information of sellers crawled by a crawler accessing the collected online shopping mall information; A product information analysis unit including a shopping product sales fee information management module for analyzing and managing sales fee information of products of a crawler accessed by a crawler by accessing the collected online shopping mall information;

A seller information management module for managing information of sellers who register product information in the at least one online shopping mall and perform sales and product advertisement; A ranking service providing module that provides product-related sales ranking information analyzed by the product information analysis unit to a seller; A price analysis service providing module that provides product-related sales price information analyzed by the product information analysis unit to a seller; A price fluctuation service providing module that provides product-related sale price fluctuation information analyzed by the product information analysis unit to a seller; A purchase analysis service providing module that provides purchase information of products-related consumers analyzed by the product information analysis unit to a seller; An advertisement analysis service providing module that provides product-related advertisement information of sellers analyzed by the product information analysis unit to a seller; A product information analysis and provision system including a product information providing unit including a sales analysis service providing module that provides product-related sales information of sellers analyzed by the product information analysis unit to a seller is presented.

In addition, in a second aspect of the present invention, a step of constructing a product information database including various products and product sales information analyzed by analyzing product information of sellers in at least one online shopping mall on which an operating computer is registered; Constructing an advertisement product database including product advertisement information of various advertisement types analyzed by analyzing advertisement product information of sellers in at least one online shopping mall in which the operating computer is registered; Constructing a fee database including sales fee information analyzed by analyzing sales fee information for each category of seller products in at least one online shopping mall on which the operating computer is registered; The operating computer, according to the request of the seller terminal, ranking information related to product sales of specific sellers, product selling price information of specific sellers, fluctuation information of product selling prices of specific sellers, purchase information of consumers related to products of specific sellers, A method of analyzing and providing product information is provided, which includes providing product advertisement information or product sales information of specific sellers.

According to the present invention, by using the registered online shopping mall information to automatically access the online shopping mall, and by using the product information crawl batch program (crawler) that can automatically crawl various product information, product information and advertisement of the online shopping mall Builds a product database by collecting (crawling) product-related information such as information and sales fee information, and using the product-related information stored in the product database, sells and advertises the product and advertisement information of the person in the online shopping mall. It has the effect of efficiently providing information on competitors' product sales in real time.

1 is a schematic configuration diagram of an embodiment of a product information analysis and delivery system of the present invention.
2 is a schematic configuration diagram of an embodiment of a product information analysis computer that is a major part of an embodiment of a product information analysis and provision system of the present invention.
3 is a schematic configuration diagram of a shopping mall product information management module among the embodiments of the product information analysis computer of the present invention.
4 is a schematic configuration diagram of a shopping mall advertisement product information management module among the embodiments of the product information analysis computer of the present invention.
5 is a schematic configuration diagram of an embodiment of a product information providing computer which is a main part of an embodiment of a product information analysis and providing system of the present invention.
6 is a flowchart illustrating an embodiment of a method for analyzing and providing product information of the present invention.
7 is a flowchart illustrating an embodiment of a main part of an embodiment of a method for analyzing and providing product information of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

In order to help understand the embodiments of the present invention, terms used in describing the embodiments of the present invention will be defined and described. Embodiments of the present invention include functions of a web program or computer program that utilizes a computer (including a terminal having a computing function) hardware resource. Accordingly, the configurations of the embodiments of the present invention may be computer hardware itself, and may be referred to as a mixture of computer programs or web programs that utilize the hardware resources. For example, the main components of the present invention, the operating computer unit, the product information analysis computer and the product information providing computer may be implemented with their own hardware, and are installed in the operating computer unit, the product information analysis computer and the product information providing computer, and are hardware resources. It may be a configuration of a web program or a computer program utilizing. In addition, the main configuration of the present invention, the seller terminal may be implemented with its own hardware, or may be a configuration of a web program or computer program mounted on the seller terminal to utilize hardware resources. Further, in the embodiment of the present invention, the product information analysis computer and the product information providing computer are separately described in the operation computer unit, but the product information analysis unit and the product information supply unit may be configured in at least one operation computer, and the product information DB Also, the seller information DB may be included in the operating computer. In addition, in the embodiment of the present invention, the configuration indicated by the module is preferably implemented as a configuration of a computer program or a web program, but may also be implemented by hardware. In addition, in the following description, a computer or a module may be expressed in terms of means for convenience of description.

In addition, in the following description of the embodiment, the operating computer or the seller terminal may be used interchangeably with the operating computer unit and the seller terminal.

1 is a schematic configuration diagram of an embodiment of a product information analysis and delivery system of the present invention.

1, the product information analysis and providing system of the present invention comprises: a product information analysis computer 100 for collecting and analyzing various information related to products of sellers registered for sale in at least one online shopping mall; The operating computer unit 1000 includes a product information providing computer 200 that provides information on merchandise sales and advertisement information and product sales of competitors to registered sellers by using the product information analyzed by the product information analysis computer. Wow,

The product information providing computer 200 is connected to the product information analysis computer 100, which is the internal configuration of the operation computer unit 1000, or is connected to the operation computer unit 1000 as a communication means. Seller information DB (300) for storing product seller information in the online shopping mall to be provided through,

Online shopping mall 500 information and the online shopping mall 500 to be analyzed by the product information analysis computer 100 and connected to a communication means with the internal configuration of the operating computer unit 1000 or the operating computer unit 1000 Product information DB (400) for storing product information of sellers for storing product information analyzed in the

At least one online shopping mall site (A, B, C, D shopping mall (510~) where the operating computer unit 1000 accesses using a communication means and fetches product information, product advertisement information, and sales commission information registered by sellers. 540)), including the online shopping mall 500,

At least one seller terminal (A, B, C) that is connected to the operating computer unit 1000 using a communication means and receives and provides product-related information of competitors and product-related information of competitors to the operating computer unit 1000. ,D Seller terminal (610 ~ 64-0)) is a configuration that includes a seller terminal unit (600).

The product information analysis computer 100 and the product information providing computer 200 may be configured as a product information analysis unit and a product information providing unit configured in one operation computer, and thus the operation computer unit 1000 may include at least one. It can be composed of an operating computer. Hereinafter, the operating computer unit 1000 will be used interchangeably with the operating computer terminology.

2 is a schematic configuration diagram of an embodiment of a product information analysis computer that is a major part of an embodiment of a product information analysis and provision system of the present invention.

As shown in FIG. 2, the product information analysis computer 100 of the present invention stores and manages input information of online shopping mall site information that sellers such as online open market sites register and sell product information. A module 110; A shopping mall product information management module 120 for accessing the stored online shopping mall site and crawling product information of sellers to analyze various information; A shopping mall advertisement product information management module 130 for accessing the stored online shopping mall site and crawling advertisement information of sales products registered by sellers to analyze various information; It is a component that includes a shopping mall fee management module 140 for accessing the stored online shopping mall site and crawling the information of sales products registered by sellers to analyze the sales or sales fee information of the products.

3 is a schematic configuration diagram of a shopping mall product information management module among the embodiments of the product information analysis computer of the present invention.

3, the shopping mall product information management module 120 of the present invention includes a shopping mall main page connection module 121 for accessing a main page of an online shopping mall registered in the shopping mall information management module 110. ; A shopping mall category parsing module 122 configured to parse category information on a screen of the main page of the online shopping mall to form a category list; A shopping mall product list parsing module 123 for reading the category list configured in the shopping mall category parsing module 122 and parsing the registered product list to form a product list for each category; The shopping mall product detailed information for composing all the product detailed information by sequentially accessing the address (URL) list of the product detailed page included in the product list for each category configured in the shopping mall product list parsing module 123 A parsing module 124; This configuration includes a representative shopping mall category mapping module 125 that receives, stores, and manages the generated representative product category and mapping information of each shopping mall product category.

4 is a schematic configuration diagram of a shopping mall advertisement product information management module among the embodiments of the product information analysis computer of the present invention.

4, the shopping mall advertisement product information management module 130 of the present invention, the shopping mall advertisement page information management module 131 for registering and managing the input advertisement page address (URL) list information for each shopping mall. and; An advertisement page advertisement product parsing module 132 for sequentially accessing and registering advertisement product information by sequentially accessing the advertisement page address list of the shopping mall registered in the shopping mall advertisement page information management module 131; The category advertisement product parsing module 133 for reading the category address (URL) list of each shopping mall configured in the shopping mall product information management module 120 and sequentially accessing it to parse the category advertisement product information of the shopping mall and register the category advertisement information and; By reading the address (URL) list of each shopping mall main page configured in the shopping mall product information management module 120 and sequentially accessing it, the registered keyword list is searched on the shopping mall main page to parse keyword advertising products and keyword advertising product information It includes a keyword advertising product parsing module 134 for registering.

Hereinafter, the configuration and operation of the product information analysis computer 100 of the present invention will be described in more detail with reference to the components of FIGS. 2 to 4 described above.

The shopping mall product information management module 120 of the product information analysis computer 100 is a main page such as, for example, auction.co.kr of an online shopping mall registered using the shopping mall main page access module 121. Connect to. Subsequently, the shopping mall category parsing module 122 parses and registers the category information displayed on the screen of the connected online shopping mall main page. The parsed information is a category name, a category code, a classification code (large/medium/small/sub-classification), and a category address (URL), for example, and is configured in the form shown in Table 1 below. When all categories are parsed, categories are organized into a hierarchical structure category list.

Category name Category Code Classification code Category Address (URL) Digital/Home Appliance/Computer A versus none computer AA medium none Laptop/PC AAA small none laptop AAAA three http://browse.auction/list?....

Subsequently, the shopping mall product list parsing module 123 reads the registered category list and sequentially accesses the category address (URL) to display the product list for the accessed category by dividing the page and access the page from beginning to end. To parse and register the product list of each page. Here, the information parsed is the product name, product detail page address (URL), price, brand and product list image, and the like. When all product list information is parsed, a product list for each category is constructed.

Subsequently, the shopping mall product detailed information parsing module 124 sequentially accesses the product detailed page address (URL) list obtained by the shopping mall product list parsing module 123 to display detailed information of the corresponding product, and Parse and register product details. The detailed product information parsed here includes a model name, option items, price for each option item, a detailed description image list, product reviews, product inquiries, seller information, shipping costs, and number of product purchases. When all the product details are parsed, the entire product information of the corresponding online shopping mall is constructed.

In addition, the category information of the online shopping mall may be configured to be registered once by the crawler and reflected again when the category is changed. In addition, parsing of the product list information may be configured to be processed by the crawler every day, and updated new and deleted product information. In addition, parsing of product detailed information is processed daily by the crawler, and is registered on a daily basis based on the fluctuating price/number of purchases. It may be configured to update new data of product reviews and product inquiries.

By repeatedly performing the above-described method, the product information analysis computer 100, for a specific online shopping mall, product information, price history information, product reviews, product inquiries, purchase number information, purchase number history information and product information related to seller information The database is built.

The shopping mall representative category mapping module 125 receives, stores, and manages the representative product category information generated by the administrator and each shopping mall product category one by one after the product information database is built. Table 2 below shows an example of mapping of representative categories.

representation
category A shopping mall B Shopping Mall C Shopping Mall D Shopping Mall E Shopping Mall F Shopping Mall
laptop http://browse.A shopping mall.chae.kr/list?... http://browse.B shopping mall.chae.kr/list?... http://browse.C shopping mall.chae.kr/list?... http://browse.D shopping mall.chae.kr/list?... http://browse.D shopping mall.chae.kr/list?... http://browse.F shopping mall.chae.kr/list?...

The shopping mall advertisement page information management module 131 of the shopping mall advertisement product information management module 130 of the product information analysis computer 100 is an advertisement for each shopping mall among online shopping mall information registered in the shopping mall information management module 110. Get the page address (URL) and register it. Here, the advertisement page for each shopping mall refers to a page that receives advertisement costs from product sellers and exposes product information. Table 3 below shows an example of a registered advertisement page address (URL) for each shopping mall.

shopping mall Ad type Advertising page address (URL) A shopping mall Main page http://www.A Shopping Mall.co.kr/... B Shopping Mall best http://best.B Shopping Mall.co.kr/... C Shopping Mall Shocking Deal http://deal.C Shopping Mall.co.kr/... D Shopping Mall Super deal http://super.D Shopping Mall.co.kr/...

Subsequently, the advertisement page advertisement product parsing module 132 sequentially accesses a list of advertisement page addresses (URLs) of online shopping malls registered by the shopping mall advertisement page information management module 131, and then accesses the advertisement page addresses of the connected online shopping malls. Loop through the product list displayed at (URL) to the end and access each product detail page to register the advertisement type, seller and product code, access the advertiser page (advertisement center) provided by each online shopping mall, and enter the corresponding advertisement type ( Advertising page) is parsed and registered.

The category advertisement product parsing module 133 sequentially accesses a list of advertisement page addresses (URLs) of the online shopping malls registered by the shopping mall advertisement page information management module 131, and then accesses the advertisement page addresses (URLs) of the connected online shopping malls. On the product list screen displayed on the screen, the advertisement product exposed at the top is accessed to each product detail page to register the advertisement type, seller and product code in the DB. Access to the advertiser page (advertisement center) provided for each online shopping mall and register by parsing the number of clicks and bidding ad bids of the day.

The keyword advertisement product parsing module 134 registers the keyword list input by the administrator, reads the online shopping mall main page address (URL) list constructed by the shopping mall product information management module 120, and sequentially accesses the keyword list. , It reads the registered keyword list sequentially and searches it on the main page. The advertisement type, seller and product code are registered by accessing each product detail page for the advertisement product exposed at the top on the inquired product list screen. Visit the advertiser page (advertisement center) provided for each online shopping mall and parse and register the number of hits for the keyword and the bidding ad price of the day.

Here, the advertisement page address (URL) and keyword list of each online shopping mall are directly registered by the administrator. Other processes may be configured to be performed by the crawler. In addition, advertising pages, categories, keyword advertising products Parsing is processed daily by the crawler, and may be configured to register advertisement type, product name, product code, seller, and unit price information by date.

The product information analysis computer 100 in the above-described manner, for each online shopping mall, click on the shopping mall advertisement product type, advertisement execution product, advertisement cost, advertisement price (winning price), advertisement price history information, keyword views, category search A database of numbers is built.

The shopping mall sales fee information management module 140 accesses the fee information page for each category of the advertiser page (advertisement center) provided for each online shopping mall and checks and registers the fee information for each category.

Here, the fee for each category is directly registered once by the administrator. If the category fee changes due to the online shopping mall policy, the changed fee% is updated.

When registration of the sales fee is completed, a fee to be paid for each product sale can be known.

As described above, the product information analysis computer 100 may be constructed with a database of online product information on analysis data of various information required by the seller regarding the sales product registered by the seller in each online shopping mall.

5 is a schematic configuration diagram of an embodiment of a product information providing computer which is a main part of an embodiment of a product information analysis and providing system of the present invention.

The product information providing computer 200 of the present invention utilizes a product information database constructed by the product information analysis computer 100 to provide sellers with various product-related analysis information in their online shopping mall and product-related analysis information of competitors. It is a component to provide services by constructing elements for providing. In particular, it is a configuration for providing a competitor analysis information service to sellers of online shopping malls.

As shown in Figure 5, the ranking service providing module 220 of the product information providing computer 200 of the present invention ranks a product list that is searched when a category of an online shopping mall is clicked by a seller terminal based on a high purchase quantity. As a service that is displayed, the product information analysis computer 100 provides a ranking service by using the daily purchase/cumulative purchase information of products for each category obtained in the product information construction process. When a product is selected using the inquiry service provided by the product information providing computer 200 in the seller terminal, the product ranking information history, the product ranking information of the competitor when the competitor is selected, and the ranking information of the product list by category when the category is clicked Is provided by period (by day/week/month and date)/by shopping mall.

In addition, the price analysis service providing module 230 provides information that analyzes whether to sell the price higher or lower than other sellers who sell the same product (same model name), in the product information analysis computer 100 A price analysis service is provided by using the daily variable price information of the product list for the product model name obtained in the product information construction process. Table 4 below is an example of price analysis (displaying the lowest price including delivery cost) of a specific product in a specific online shopping mall.

shopping mall Date model name Seller/Price ranking product name price shipping fee A shopping mall 2019-01-02 15ZD980 A/1 XX Electronics k01 1,500,000 free A shopping mall 209-01-02 15ZD980 A/2 XX Electronics k01 1,490,000 2,500 won A shopping mall 2019-01-02 15ZD980 B/3 XX Electronics k01 1,501,300 free

In addition, the price fluctuation service providing module 240 is a service that crawls and provides prices of other sellers who sell the same product in an online shopping mall at regular intervals, and is obtained in the product information construction process in the product information analysis computer 100 We provide price fluctuation service using hourly fluctuating price information. When the price fluctuation service providing module 240 captures and stores a situation in which the price fluctuates (screenshot) and selects a product from the inquiry service provided by the price fluctuation service providing module 240 in the seller terminal, the same product It can be configured to provide a price fluctuation situation of another seller.

In this case, the price fluctuation service providing module 240 may provide the seller terminal with a price fluctuation situation of another seller by setting and inputting a price to be provided. For example, if a seller's selling price for the same product is input and the selling price of another seller is lower than the entered selling price, the price change situation of the other seller can be provided in real time according to the request of the notification.

In this case, the price fluctuation service providing module 240 monitors real-time price information on the product of the selected other seller, detects price fluctuation, captures a screen of the changed price, and provides the price fluctuation service providing module 240 The screen may be provided to the seller by utilizing a notification message through an application program provided by the screen, the seller's e-mail, the seller's mobile phone text message or the product information analysis and providing system of the present invention.

The purchase analysis service providing module 250 is a service that provides purchase quantity data for each period by crawling the increase in purchases of consumers of products of other sellers with respect to the same product of the seller sold in the online shopping mall at regular intervals. The analysis computer 100 generates statistics using daily purchase/cumulative purchase information of products acquired in the product information construction process, and provides statistics to sellers.

When a product to be analyzed is selected from the product list of another seller in the inquiry service provided by the product information providing computer 200 in the seller terminal, purchase analysis information about the product of the selected other seller is displayed by period (daily/weekly/monthly and By date), for example, it may be configured to provide as shown in Table 5 below.

shopping mall Date product name Seller/rank Daily purchase/
Cumulative number of purchases price Daily Sales/
Cumulative sales A shopping mall 2019-01-02 A company X product A/1 3/
230 1,500,000 4.5 million/
34 million A shopping mall 2019-01-02 B company Y product B/13 One/
30 1,490,000 1.49 million/
44.7 million A shopping mall 2019-01-02 C company Z product C/20 3/
3 1,500,000 4.5 million/
4.5 million

The advertisement analysis service providing module 260 is a service for providing the seller with advertisement execution details of other seller products related to the same or similar products of the seller, obtained in the product information construction process in the product information analysis computer 100 Provides related services to sellers by building statistics using daily advertising/accumulated advertising cost information of products purchased for online shopping mall advertising.

When a product to be analyzed is selected from the product list of another seller in the inquiry service provided by the product information providing computer 200 in the seller terminal, advertisement execution analysis information on the product of the selected other seller is displayed by period (daily/weekly/monthly) And by date), for example, as shown in Table 6 below.

shopping mall Date product name seller Ad type Hits/Clicks Daylight hump/
Cumulative Advertising Cost B Shopping Mall 2019-01-02 A company X product A Ad page/
Shocking Deal - 150,000/
34.5 million B Shopping Mall 2019-01-02 B company Y product B category/
laptop 100 clicks 140,000/
4.7 million B Shopping Mall 2019-01-02 C company Z product C keyword/
Samsung notebook 100 trillion 450,000/
4.5 million

The sales analysis service providing module 270 is a service that derives and provides, as net revenue, whether the seller himself or a competitor is actually making profits excluding the expenses (advertising fees/fees/delivery expenses) for product sales, 1) From the product information obtained in the product information construction process on the product information analysis computer 100, obtain the seller's product information (online shopping mall/product name/product code/daily purchase quantity/delivery cost/seller information (business number/business name)), 2) Calculate the daily advertisement cost of the daily advertisement product information list (daily advertisement page/category advertisement product/keyword advertisement products by online shopping mall) for the seller's products (the bid price for the daily advertisement type), and 3) the seller's product After obtaining the commission cost for the sales volume (eg, 5% of the laptop category fee for the A shopping mall, 1 million won for laptops, and 500,000 won = 50,000 won for 10 laptops), use the above 3 information to generate statistics on sales analysis. Build and provide services

When a product to be analyzed is selected from the product list searched by the inquiry service provided by the product information providing computer 200 in the seller terminal, the selected product information is displayed on the screen, and when the purchase price of the product is input, the input purchase price As a basis, sales information on the product can be provided for each period (daily/weekly/monthly and dated).

As described above, by using the product information analysis and provision system of the present invention, product information of an online shopping mall site is crawled, product information, advertisement product information and fee information are obtained and analyzed, and each database is constructed and the built database is established. By utilizing it, you can provide your own product information analysis data and competitor product information data.

When the seller's business information is input to the inquiry service of the product information analysis and provision system of the present invention, the product list/purchase number/sales information and sales statistics that the seller sells for each shopping mall can be provided.

In addition, if a product name and a product model name are input to the inquiry service of the product information analysis and provision system of the present invention, shopping malls, sellers, price trends, price information for each product model, price ranking, number of product purchases, purchase ranking You can be provided with information covering the functions of the price comparison site that provides various information related to products such as, rating/review/inquiry/delivery information/price per sales option.

In addition, in the product information analysis and provision system of the present invention, when a category is clicked, a product sales ranking / seller ranking can be provided in daily sales volume on a screen where a product list is displayed.

In addition, the advertisement page address (URL) and keyword list for each online shopping mall are directly registered by the administrator. Other processes may be configured to be performed by the crawler of the operating computer. Ad page, category, keyword Parsing is handled daily by the crawler, and can be configured to register ad type, product name, product code, seller, and ad unit price information by date in the database. By using the product information analysis computer in the above way, for each online shopping mall, by seller, period, shopping mall advertisement product type, advertisement execution product, advertisement cost, advertisement price (winning price), advertisement price history information, keyword views, category click A database of numbers can be built.

6 is a flowchart illustrating an embodiment of a method for analyzing and providing product information of the present invention.

6, the product information analysis and providing method of the present invention includes a product information database including various products and product sales information analyzed by analyzing product information of sellers in at least one online shopping mall in which an operating computer is registered. Building a step (S100) and; Constructing an advertisement product database including product advertisement information of various advertisement types analyzed by analyzing advertisement product information of sellers in at least one online shopping mall in which the operating computer is registered (S110); Constructing a fee database including the analyzed sales fee information by analyzing advertisement information of sellers' products in at least one online shopping mall in which the operating computer is registered (S120); The operating computer, according to the request of the seller terminal, ranking information related to product sales of specific sellers, product selling price information of specific sellers, fluctuation information of product selling prices of specific sellers, purchase information of consumers related to products of specific sellers, It includes a step (S130) of providing product advertisement information or product sales information of specific sellers.

7 is a flowchart illustrating an embodiment of a main part of an embodiment of a method for analyzing and providing product information of the present invention. As shown in FIG. 7, the step of constructing the product information database (S100) includes: accessing a main page of an online shopping mall site registered by the operating computer by a crawler of the operating computer (S101); Parsing category information on a main page screen of an online shopping mall accessed by the crawler of the operating computer and constructing and storing a category list (S102); A step S103 in which the crawler of the operating computer reads the category list of the online shopping mall and sequentially accesses the category address (URL); Displaying a product list page of a category to which the operating computer is connected (S104); A step in which the crawler of the operating computer accesses the product list page from beginning to end to parse the product list of each page to register a product list for each category (S105); A step (S106) of sequentially accessing a product detail page address (URL) list obtained by the crawler of the operating computer while parsing the product list; The operating computer displaying product detailed information (S107); It is configured that the crawler of the operating computer parses and registers product detailed information (S108).

8 is a flowchart illustrating an embodiment of another main part of an embodiment of a method for analyzing and providing product information of the present invention. As shown in FIG. 8, the step of constructing the advertisement product database (S110) includes: sequentially accessing a list of advertisement page addresses (URLs) of an online shopping mall in which a crawler of the operating computer is registered (S111); The product list displayed at the advertisement page address (URL) of the online shopping mall to which the crawler of the operating computer is accessed is looped to the end and accesses the detailed page of each product to advertise for the advertisement type, seller, product code, and advertisement type. Parsing and registering the unit price information (S112); Reading and sequentially accessing a category address (URL) list of the online shopping mall in which the crawler of the operating computer is registered (S113); The step of registering an advertisement type, a seller, and a product code by accessing the detailed page of each product for the advertisement product exposed on the screen displayed on the category address (URL) of the online shopping mall to which the crawler of the operating computer is connected (S114). ; A step in which the crawler of the operating computer accesses an advertiser page (advertisement center) provided for each shopping mall and parses and registers the number of clicks for the corresponding category and today's bidding advertisement bid price information (S115); Reading and sequentially accessing a list of main page addresses (URLs) of online shopping malls in which the crawler of the operating computer is registered (116); Reading the keyword list in which the operating computer is registered and inquiring on the main page of the online shopping mall (S117); A step in which the operating computer accesses each detailed page of the advertisement product exposed on the viewed product list screen and parses and registers the advertisement type, seller, and product code (S118); The operating computer crawler accesses the advertiser page (advertisement center) provided for each shopping mall and parses and registers the number of hits for the keyword and the bidding advertisement bid price of the day (S119).

Although the operating computer has been described as sequentially obtaining product advertisement information, category advertisement product information, and keyword advertisement by crawling a product advertisement page of an online shopping mall, it may be configured to obtain each other in any order.

The embodiments of the present invention described above are only a part of various embodiments of the present invention. The crawler of the operating computer of the present invention constructs a database with information analyzed by cloning product information, advertisement product information, and fee information of sellers of at least one online shopping mall site, and establishes a database for sellers of their own product information and competitors Naturally, various embodiments included in the technical idea of providing information related to product sales are included in the protection scope of the present invention.

100: product information analysis computer
200: computer providing product information
300: seller information DB
400: product information DB
500: online shopping mall site
600: seller terminal

Claims (10)

A product information database construction unit that accesses at least one online shopping mall to obtain and analyze product information of sellers to build and store a database; An advertisement product database construction unit that accesses the at least one online shopping mall and fetches and analyzes advertisement product information of sellers to build an advertisement product database; Product information analysis means including a fee database construction unit for accessing the at least one online shopping mall and obtaining and analyzing product sales and sale fee information of sellers to construct a fee database; Product information analysis and providing system, characterized in that it comprises a product information providing means for providing the requested information to the seller by utilizing the constructed product information, advertising products and fee database. The method according to claim 1,
The product information analysis means includes a shopping mall information management module for storing and managing input information of online shopping mall site information; A shopping mall product information management module for analyzing various information by crawling product information of sellers by accessing the stored online shopping mall site; A shopping mall advertisement product information management module for analyzing various information by accessing the stored online shopping mall site and crawling advertisement information of sales products registered by sellers; And a shopping mall fee management module for accessing the stored online shopping mall site and crawling information of sales products registered by sellers to analyze sales commission information of the products. The method according to claim 2,
The shopping mall information management module includes a shopping mall main page access module for accessing a main page of a registered online shopping mall; A shopping mall category parsing module configured to parse category information on a screen of the main page of the online shopping mall to form a category list; A shopping mall product list parsing module that reads the category list constructed by the shopping mall category parsing module and parses the registered product list to form a product list for each category; A shopping mall product detailed information parsing module and a shopping mall product detailed information parsing module for parsing all product detailed information by sequentially accessing the address (URL) list of the product detailed page included in the category product list organized by the shopping mall product list parsing module. ; A product information analysis and provision system comprising a representative shopping mall category mapping module that receives, stores and manages the generated representative product category and mapping information of each shopping mall product category. The method according to claim 3,
In the shopping mall product list parsing module, the crawler reads the category list of the online shopping mall and sequentially accesses the category address (URL) to access the corresponding category page from beginning to end to parse and register the registered product list on each page. Product information analysis and provision system. The method according to claim 3,
The shopping mall product detailed information parsing module brings product information such as product model name, option item, price by option item, detailed description image list, product review, product inquiry seller information, shipping cost, and product purchase number, and product detail information of the corresponding online shopping mall. Product information analysis and provision system. The method according to claim 2,
The shopping mall advertising product information management module,
A shopping mall advertisement page information management module for registering and managing advertisement page address (URL) list information for each shopping mall input; An advertisement page advertisement product parsing module for parsing and registering advertisement product information by sequentially accessing the advertisement page address list of the shopping mall registered in the shopping mall advertisement page information management module; A category advertisement product parsing module for reading the category address (URL) list of each shopping mall configured in the shopping mall product information management module and sequentially accessing it to parse the category advertisement product information of the shopping mall and register the category advertisement information; The address list (URL) of each shopping mall main page configured in the shopping mall product information management module is read and accessed sequentially to search the registered keyword list on the shopping mall main page to parse keyword advertising products and register keyword advertising product information. Product information analysis and provision system including keyword advertisement product parsing module for. The method according to claim 1,
The product information providing means, by using the product information database built by the product information analysis means, by constructing elements to provide sellers with various product-related analysis information in their online shopping mall and product-related analysis information of competitors Product information analysis and provision system characterized by providing a service. Analyzing product information of sellers in at least one online shopping mall on which the operating computer is registered, and constructing a product information database including various analyzed products and product sales information; Constructing an advertisement product database including product advertisement information of various advertisement types analyzed by analyzing advertisement product information of sellers in at least one online shopping mall in which the operating computer is registered; Constructing a fee database including analyzed sales fee information by analyzing category product sales fee information of seller products in at least one online shopping mall on which the operating computer is registered; The operating computer, according to the request of the seller terminal, ranking information related to product sales of specific sellers, product selling price information of specific sellers, fluctuation information of product selling prices of specific sellers, purchase information of consumers related to products of specific sellers, A method of analyzing and providing product information, including providing product advertisement information or product sales information of specific sellers. The method according to claim 8,
The constructing of the product information database may include: a crawler of the operating computer accessing a main page of an online shopping mall site registered in the operating computer; Parsing category information on a main page screen of an online shopping mall accessed by the crawler of the operating computer and constructing and storing a category list; A step in which the crawler of the operating computer reads the category list of the online shopping mall and sequentially accesses a category address (URL); Displaying a product list page of a category to which the operating computer is connected; A step in which the crawler of the operating computer accesses the product list page from beginning to end, parsing the product list of each page and registering a product list for each category; Sequentially accessing a product detail page address (URL) list obtained by the crawler of the operating computer while parsing the product list; The operating computer displaying product detailed information; A method of analyzing and providing product information, comprising the step of the crawler of the operating computer parsing and registering product detailed information. The method according to claim 8,
The constructing of the advertisement product database may include sequentially accessing a list of advertisement page addresses (URLs) of an online shopping mall in which a crawler of the operating computer is registered; The product list displayed at the advertisement page address (URL) of the online shopping mall to which the crawler of the operating computer is accessed is looped to the end and accesses the detailed page of each product to advertise for the advertisement type, seller, product code, and advertisement type. Parsing and registering unit price information; Reading and sequentially accessing a category address (URL) list of an online shopping mall in which the crawler of the operating computer is registered; Registering an advertisement type, a seller, and a product code by accessing a detailed page of each product for advertisement products exposed on a screen displayed on a category address (URL) of an online shopping mall to which the crawler of the operating computer is connected; A step in which the crawler of the operating computer accesses an advertiser page (advertisement center) provided for each shopping mall and parses and registers the number of clicks for the corresponding category and the bidding advertisement bid price information of the day; Reading the main page address (URL) list of the online shopping mall in which the crawler of the operating computer is registered and sequentially accessing the list; Reading the keyword list in which the operating computer is registered and inquiring on a main page of an online shopping mall; A step of parsing and registering an advertisement type, a seller, and a product code by accessing each detail page of the advertisement product exposed on the product list screen in which the operating computer is viewed; Product information analysis and providing method comprising the step of accessing the advertiser page (advertisement center) provided by the shopping mall for each shopping mall and parsing and registering the number of hits for the keyword and the bidding price of today's bidding advertisement.

Images