KR20200079223A - Method for managing shopping mall oriented investment and apparatus thereof - Google Patents

Abstract

In order to perform a method of managing an investment-type shopping mall according to an aspect of the present invention, a shopping mall operating device selects a shopping mall product to calculate an investment return index. The shopping mall operating device calculates an evaluation score for each evaluation item for the shopping mall products. The shopping mall operating device calculates the evaluation score of the shopping mall product by converting the evaluation score into an investment return index. The shopping mall operating device provides product information including the calculated investment return index corresponding to each product.

Description

METHOD FOR MANAGING SHOPPING MALL ORIENTED INVESTMENT AND APPARATUS THEREOF}

The present invention relates to a method and apparatus for operating an investment-type shopping mall, and in detail, shopping by providing product information including an ROI indicator for each product by interpreting a purchase value of a product that can be purchased in a shopping mall in terms of return on investment. The present invention relates to a method and apparatus for operating an investment-type shopping mall that operates a shopping mall so that it can be recognized as an investment activity, not limited to simply consumption activities.

The price comparison site is a system that provides a price comparison search service for products that the purchasing customer wants to purchase, and purchase customers search for products that meet the price conditions they want to purchase through the price comparison site, and then purchase customers After confirming the cheapest online shopping mall through this price comparison site, they are purchasing the product.

On the other hand, despite the fact that most companies entering the shopping mall have excellent technology and differentiated services, they are often blocked by marketing barriers.

In the case of a conventional online shopping mall, most companies are trying to secure a loyal customer base by increasing the satisfaction of customers who purchase the same product at a lower price by comparing the prices.

As the number of online shopping malls is increasing exponentially, these shopping mall operators are also trying to attract more members through various methods, and efforts to induce sales of products and services through various promotional events, etc. It continues.

Therefore, since product information and price information in online shopping malls are very diverse and complex, it cannot be evaluated as a true price of the product simply by setting a set price value.

In other words, the factors affecting price and product selection such as discount coupon payment, delivery cost, +1 event giving one more when purchasing three items, differential payment of reserves based on purchase history, and reviews of the product are very diverse. It is not easy to accurately analyze this to find the type of product desired and its lowest price.

Therefore, the customer who purchases the product through the online shopping mall or search site is able to accurately analyze the information and the appropriate price of the product to be purchased based on the user's reviews and product reviews, determine the lowest price of the desired product, and recommend it based on the online recommendation. I search for a shopping mall and also purchase the product.

Despite the efforts of the various shopping mall operators, in the conventional case, the use of the shopping mall from the customer's point of view is simply confined to the thought of consumption activities. For this reason, since purchasing customers think that reducing consumption activities is making money, efforts will be made to reduce the use of shopping malls as much as possible.

Accordingly, there is an urgent need for research on a new concept of shopping mall operation that can inform a purchasing customer that shopping is not just a consumption activity but a new method of investment.

Furthermore, by showing the excellence of companies entering the shopping mall through products sold in shopping malls, it enhances the company's credibility and triggers the purchasing activities of the customers who purchase the products, thereby inviting the purchasing customers who participated in the purchasing activities. There is an urgent need for research on a new paradigm investment-type shopping mall that can participate as an investor.

The problem to be solved by the present invention is to analyze the purchase value of a product that can be purchased at a shopping mall in terms of return on investment and provide product information including an investment return index for each product, so shopping is not limited to consumption. It is to provide an investment-type shopping mall operating method and a device for operating the shopping mall so that it can be recognized as an action.

The problems to be solved by the present invention are not limited to the problems mentioned above, and other problems not mentioned can be clearly understood by a person having ordinary knowledge in the technical field to which the proposed embodiment belongs from the following description. will be.

In order to perform the method of operating an investment-type shopping mall according to an aspect of the present invention, the shopping mall operation device selects a shopping mall product for calculating an investment return index. The shopping mall operation device calculates an evaluation score for each evaluation item for the shopping mall product. The shopping mall operation device calculates the shopping mall product's evaluation score by converting it into an investment return index. The shopping mall operation device provides product information including the calculated ROI index corresponding to each product.

In the step of providing product information including the calculated ROI indicator, the discount rate of the product may be converted into an ROI, and an investment ROI report describing the ROI may be issued and provided.

In the step of providing the product information including the calculated ROI indicator, the shopping mall product may be analyzed by referring to the shopping pattern and shopping cycle for each purchase customer to provide the processed product information in the form of an investment report.

In the step of calculating the evaluation score for each evaluation item, for any product for which an ROI indicator is calculated, the cost, the usage cycle, and the price difference for comparing the value of the product, as well as the price difference between the product and the same or similar products, Evaluation scores can be calculated for items of product life, product life expectancy, material, and material cost.

According to another aspect of the present invention, the shopping mall operation device selects a shopping mall product for calculating an ROI index. The shopping mall operation device selects the same or similar products to be compared with the shopping mall products. The shopping mall operation device calculates an evaluation score for each evaluation item for the shopping mall product or the same or similar product. The shopping mall operation device calculates the comparative advantage that the evaluation score of the shopping mall product has on the evaluation score of the same or similar product by converting it into an investment return index. The shopping mall operation device provides product information including an ROI index calculated in response to each product.

The investment-type shopping mall operating apparatus according to another aspect of the present invention may include a data storage unit and a processor that stores evaluation items for calculating an investment return index and shopping mall product information for calculating an investment return index.

The processor may select a shopping mall product for calculating an ROI index and calculate an evaluation score for each evaluation item for the shopping mall product.

The processor may calculate and convert an evaluation score of a shopping mall product into an investment return index, and provide product information including the calculated return on investment index corresponding to each product.

According to another aspect of the present invention, the data storage unit may further store the same or similar product information for shopping mall product information for calculating an ROI index.

The processor may select a shopping mall product for calculating an ROI index, select an identical or similar product to compare with the shopping mall product, and calculate an evaluation score for each evaluation item for the shopping mall product or the same or similar product.

The processor may calculate and convert a comparative advantage having the evaluation score of the shopping mall product to the evaluation score of the same or similar product as an investment return index, and provide product information including the calculated investment return index corresponding to each product. have.

According to the present invention, by analyzing the purchase value of a product that can be purchased in a shopping mall from the perspective of return on investment, product information including an investment return index is provided for each product so that shopping is not limited to consumption, but recognized as an investment. You can run an investment-type shopping mall that can.

According to the present invention, it is possible to numerically know how much value a purchasing customer who wants to shopping approaches from shopping's investment point of view and purchase one product from an investment perspective. .

According to the present invention, it is possible to operate a shopping mall of a new concept that can inform a purchasing customer that shopping is not just a consumption activity but a new method of investment.

Furthermore, by showing the excellence of companies entering the shopping mall through products sold in shopping malls, it enhances the company's credibility and triggers the purchasing activities of the customers who purchase the products, thereby helping the purchasing customers who participate in the shopping activities You can engage as an investor.

According to the present invention, as a reasonable reward is provided to purchase customers participating in purchase and promotion, a sales ecosystem in which both the seller and the purchase customer can coexist can be constructed.

Accordingly, the better a good product sold in an investment-type shopping mall, the more the purchaser who actually purchased the product can share information of the product with the consciousness of the owner and increase the credibility of the information.

1 is a view for explaining the operational concept of an investment-type shopping mall according to an embodiment of the present invention.
2 is a view for explaining an investment-type shopping mall operating system according to an embodiment of the present invention.
3 is a view for explaining a method of operating an investment-type shopping mall according to an embodiment of the present invention.
4 is a flowchart illustrating a method of operating an investment-type shopping mall according to an embodiment of the present invention.

The present invention can be variously modified and have various embodiments, and specific embodiments will be illustrated in the drawings and described in detail in the detailed description. However, this is not intended to limit the present invention to specific embodiments, and should be understood to include all modifications, equivalents, and substitutes included in the spirit and scope of the present invention.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a view for explaining the concept of an operation service of an investment-type shopping mall according to an embodiment of the present invention.

Referring to FIG. 1, an investment-type shopping mall operation service according to an embodiment of the present invention may be provided by a shopping mall operation company 1.

Here, the term'investment type' is based on the characteristics of the investment, which makes it possible to compare and analyze the products to be purchased from the investment side when shopping, as if looking carefully before investing. Accordingly, the'investment type shopping mall' may refer to a shopping mall that displays the value of a product purchased by a purchasing customer in the shopping mall as an investment return index. The ROI indicator may include, for example, ROI.

Here, the shopping mall operating company 1 may be a company that directly operates or commissions the online shopping mall 2.

Here, the shopping mall operating company (1) directly operates or commissions an online site (3) that provides tangible product information or intangible product information through online, even if it does not have the title of an online shopping mall. It can be a running company.

Here, the shopping mall operation company 1 directly operates an offline service that provides tangible product information or intangible product information offline by establishing an offline infrastructure such as an offline store 4 or a transportation means 5. Or, it may be a company that is operated under consignment or a consignment operation.

The offline stores 4 include various offline spaces such as shopping malls, cafes, restaurants, bookstores, theaters, karaoke rooms, gymnasiums, swimming pools, golf courses, sporting goods stores, real estate agencies, ski resorts, resorts, lodging companies, and amusement parks. Can be.

The transportation means 5 may include various vehicles such as taxis, buses, automobiles, trains, trains, airplanes, ships, motorcycles, bicycles, drones, quickboards, and segways.

The shopping mall operating company 1 may provide tangible product information or intangible product information to customers who use the offline store 4 or use the transportation means 5 through an information delivery medium such as a QR code or a beacon.

For example, the shopping mall operating company 1 installs a connection information providing module that provides a connection information code for accessing tangible product information or intangible product information to a predetermined location of the offline store 4 or the transportation means 5. It can be provided to customers.

For example, the connection information providing module may include a QR code display unit, a barcode display unit, a beacon generator, and an RF tag.

However, the present invention is not limited to this, and various connection information codes can be used in addition to QR codes and barcodes.

Here, a tangible product or an intangible product may include various kinds of real estate or real estate. For example, tangible products or intangible products include various industrial products, agricultural products, food, household appliances, unlisted stocks, publicly traded stocks, trade bonds, loan bonds, gift certificates, bonds, intellectual property rights, tangible property rights, intangible property rights, performances and exhibition rights , Content rights, blog operating rights, electronic money, virtual money, and cars.

Shopping mall operating company (1) to sell through an online shopping mall (2), an online site (3), an offline store (4), or a transportation means (5) to operate the investment-type shopping mall according to an embodiment of the present invention Among the products, shopping mall products for calculating the ROI indicator are selected. For convenience, a product to be sold will be referred to as a shopping mall product.

The shopping mall operating company 1 selects the same or similar products to be compared with the selected corresponding shopping mall products. For convenience, it will be referred to as the same or similar product to distinguish it from shopping mall products to be sold.

The shopping mall operating company 1 calculates an evaluation score for each evaluation item for the shopping mall product and the same or similar products.

The shopping mall operation company 1 calculates the comparative advantage of the evaluation scores of shopping mall products having the same or similar products as the investment return index.

The shopping mall operating company 1 provides product information including an ROI index calculated for each product through the online shopping mall 2, the online site 3, the offline store 4, or the transportation means 5 do.

To this end, the shopping mall operating company 1 can build an investment shopping mall operating apparatus 100 including various data and electronic signals processing and communication necessary to perform the investment shopping mall operating process. have.

The investment-type shopping mall operating apparatus 100 provides product information for operating the investment-type shopping mall to the online shopping mall 2 and the online site 3 to which the information terminal 200 of the purchasing customer 6 is accessible through a communication network. Can.

In addition, the investment shopping mall operating apparatus 100 may provide product information for operating the investment shopping mall in the offline store 4 or the transportation means 5 through the information terminal 200 of the purchasing customer 6. have.

2 is a view for explaining an investment-type shopping mall operating apparatus according to an embodiment of the present invention. 3 is a view for explaining a method of operating an investment-type shopping mall according to an embodiment of the present invention.

Referring to FIG. 2, the investment-type shopping mall operating apparatus 100 according to an exemplary embodiment of the present invention may include a data storage unit 110 and a processor 120.

The data storage unit 110 may store evaluation items for calculating an ROI indicator, shopping mall product information for calculating an ROI indicator, and identical or similar product information.

The processor 120 selects a shopping mall product for calculating an ROI indicator.

The processor 120 selects the same or similar product to compare with the shopping mall product.

In order to select the same or similar products, the processor 120 may sequentially select them by reading a preset or requested product list.

The processor 120 may select an identical or similar product to be compared with the corresponding shopping mall product through an artificial intelligence engine in order to select the same or similar product.

In order to select the same or similar products, the processor 120 may select the same or similar products to be compared with the corresponding shopping mall products through keyword search.

In order to select the same or similar products, the processor 120 may select the same or similar products to be compared with the corresponding shopping mall products based on keywords extracted from the comments through an online search for comments by the artificial intelligence engine.

The processor 120 calculates an evaluation score for each evaluation item for shopping mall products and identical or similar products.

To this end, the processor 120 may set an evaluation item for calculating an ROI index.

Meanwhile, when selecting the same or similar product, the processor 120 may select the same or similar product of the shopping mall product based on the evaluation item.

The processor 120 converts and calculates a comparative advantage that an evaluation score of a shopping mall product has on an evaluation score of the same or similar product as an investment return index.

The processor 120 provides product information including an ROI index calculated in correspondence with each product.

Here, the ROI indicator may mean various information that can represent the value of the ROI. Accordingly, the ROI indicator may be expressed as ROI value information.

For example, the ROI indicator may include an ROI. For example, the ROI indicator may include an ROI rating. For example, the ROI ratings can be displayed as top, middle, and bottom. For example, the ROI class may be displayed as a numeric class such as a first or second class. For example, the ROI grade may be displayed in the form of diamond grade, sapphire grade, platinum grade, gold grade, silver grade.

As the return on investment for each product of the investment-type shopping mall is provided by the processor 120, a purchasing customer who wants to shop approaches the shopping from an investment point of view and sees that he or she purchases one product from an investment perspective. You can see numerically in what way and how much value.

The processor 120 may allow a shopping mall customer using an investment-type shopping mall to increase the number of goods.

The ways in which people increase their goods can be largely divided in terms of income and expenditure.

To increase a good, you have to make it more than the amount you're coming in on the income side, and make it less than the amount you're going to be on the expenditure side.

For example, in terms of income, an investment-type shopping mall customer visits an investment-type shopping mall to shop for the purpose of purchasing a product, and then invests in P2P financial products linked to the investment-type shopping mall to take more of the unplanned interest income. Can.

For example, in terms of income, customers of investment-type shopping malls can receive additional products as rewards in addition to products purchased at shopping malls to increase additional goods that were not originally planned.

In addition, in terms of expenditure, an investment-type shopping mall customer visits an investment-type shopping mall for shopping for the purpose of purchasing a product, and when investing in a P2P financial product linked to the investment-type shopping mall, the discount rate for the product designated in the shopping mall or By applying an additional discount rate, the amount of money used to purchase the product can be reduced relative to what was originally planned.

The processor 120 may convert the discount rate of the planned product into a return on investment by utilizing the concept of shopping and investment.

Accordingly, the processor 120 may convert the discount rate of the product to an investment return rate and issue and provide an investment return rate report describing the return on investment.

For example, the processor 120 may indicate that the average rate of return of this product is 18.9% when purchasing this product and provide it as product information for the corresponding product.

The processor 120 may provide product information by processing various types of analysis on a corresponding shopping mall product by referring to a shopping pattern and a shopping cycle for each purchase customer and processing it in an investment report format.

The processor 120 may perform various comparisons on product values, not just price comparisons.

Processor 120 for any product to calculate the return on investment, as well as the price difference between the product and the same or similar products, as well as various comparisons on the value of the product cost, usage cycle, product life, product average Evaluation indicators can be calculated for various items such as life, material, and material cost.

The processor 120 can compare essential parts of the product. For example, the processor 120 may interestingly express the price portion, sales volume, and cost. Sales volume represents popularity. Therefore, the processor 120 may score according to the sales volume. In addition, the processor 120 may include various calculation items capable of determining the popularity of the product.

The processor 120 may provide an investment product comparison report differentiated from the existing simple shopping malls by adding factors such as product price comparison, depreciation, and product characteristics.

To this end, the processor 120 may search various portals with keywords to collect price information and characteristic information of the same or similar product with the keyword.

The processor 120 parses the collected price information and characteristic information and updates the parsed information to database.

The processor 120 may recalculate the ROI index of the corresponding product based on the updated database.

When a purchasing customer decides to purchase a product, each may have a preference for purchasing the product. For example, the preference of purchasing a product may include price, specification, delivery period, and time of launch.

Accordingly, the processor 120 may group output items for calculating an ROI index corresponding to a product purchase preference, and calculate the ROI index of the corresponding product using the grouped calculation items.

The processor 120 can maximize the connection between investment and shopping by integrating and managing the information of the investment customer of the connected P2P financial product and the purchase customer of the investment-type shopping mall, and increase the loyalty of the member by providing a differential benefit.

The processor 120 may provide accurate and reliable information to both the investor of the connected P2P financial product and the purchase customer of the investment shopping mall by reflecting the sales and purchase reviews of the company entering the investment shopping mall in the company evaluation.

Purchasing reviews in investment-type shopping malls are meaningful to purchase customers, and sales of the corresponding companies in the investment-type shopping malls can be significant to investors of P2P financial products.

In the past, only corporate sales were reflected in corporate evaluations that could be referred to by investors of P2P financial products, and evaluation factors for purchase reviews in shopping malls were not reflected in corporate evaluations at all.

However, in order to actually evaluate the future value of the company at the temperature of the company site, the purchase review can be a very realistic evaluation factor.

The processor 120 may rank evaluations of companies entering the shopping mall. This rating of the company may indicate that the product made by the company is well received.

Product excellence can be indirectly revealed through sales. The excellence of the product can be revealed by the purchase and evaluation of users, and the reliability of the company that produces the product can be indirectly revealed.

The processor 120 may reward a P2P financial investment product linked to a product in which real-time sales occur when a purchase occurs in the corresponding shopping mall.

When providing arbitrary product information, the processor 120 may show which products the company has sold in the past and what evaluations it has received.

The processor 120 issues a company evaluation for each company in the shopping mall, and each product information may display a company evaluation for the company.

In addition, through a detailed view of the company information displayed on any product, it enables the purchasing customer to know what product the company makes and purchases as a purchasing customer, as well as the corresponding company of the product being sold in the shopping mall. If there is a P2P financial investment product, it also provides an opportunity to invest in the investment product or to invest directly in the company.

It can be seen that the existence of a P2P financial investment product for an arbitrary company is the primary verification of the reliability of the company by the P2P financial investment product operating company. P2P financial investment product operation In terms of the company, it is not unconditional to lend any company without money. When it is determined that it is a company that needs funds for the scalability of its own business and has potential for development and repayment ability, it can lend to the company.

The processor 120 can operate a commerce platform that can satisfy both the company and the customer of the investment-type shopping mall by performing an incentive process for transparent management and quality management even to companies that enter the investment-type shopping mall.

An example of an incentive process for a company performed by the processor 120 is to display a shopping discount rate as an ROI.

When displaying the return on investment, the processor 120 may display different return on investment according to tastes and preferences of each purchasing customer.

To this end, the processor 120 may list and display the calculated items of the corresponding return on investment. The processor 120 may select calculation items to be reflected in order to calculate the return on investment by receiving selection information of the purchasing customer.

Through this, the processor 120 randomly reflects the calculation items set as default values to calculate the return on investment for each product, so that the calculation value that does not reflect the selection according to the user's taste or characteristics when calculating the return on investment is randomly reflected. You can have the purchasing customer check whether it comes out or not. The processor 120 can feedback to the purchasing customer and check it, so that individual inclinations of the purchasing customer can be directly reflected, and the error of the evaluation engine used in the processor 120 can be compensated or reduced.

For example, the user's taste determined by the calculation item set as the default in the processor 120 may not completely match the taste of the actual purchase customer 100%. Accordingly, when the error is included in a specific calculation item, the processor 120 enables the calculation item for calculating the return on investment by the actual purchase customer's selection.

In addition, the processor 120 may provide feedback to the tenant company to put more effort into quality control as the company evaluation may be lowered by purchase review, which is one of the calculated items.

By doing so, the processor 120 can operate a commerce platform that can be satisfied by both the entry-level company of the investment-type shopping mall and the purchasing customer using the investment-type shopping mall.

Referring to FIG. 3, when the processor 120 purchases an arbitrary product and promotes the product, the processor 120 may provide an opportunity to become a shareholder of an enterprise that sells the product.

For example, the processor 120 may provide a stock option of an enterprise to the purchasing customer.

Here, the stock option means to give the company the right to “purchase” the stocks of its company to “employees”, etc., in order to promote “technical innovation” and “productivity improvement” through the acquisition of excellent workforce.

Accordingly, the processor 120 may apply the concept of the stock option to product sales in the shopping mall to set a target sales amount of the product to an arbitrary entering company and to pay the stock option set in advance when the goal is achieved.

Purchasing customers can be roughly divided into two categories: general purchasing customers and shared purchasing customers. A general purchasing customer is a purchasing customer who is limited to purchasing. A shared purchasing customer is a purchasing customer who has contributed to promotion and sales through their own network after purchasing a product.

For example, the processor 120 may pay rewards in the form of dividends to both general purchase customers and shared purchase customers when the cumulative sales reach the set target sales amount.

Accordingly, the shared purchasing customer can receive the stock option of the corresponding company within a set range according to his or her contribution.

The processor 120 may set the target sales of the corresponding company in stages, and when the final target sales are achieved, a stop auction may be paid.

In addition, the processor 120 may pay a special bonus as a reward to all purchase customers when the target customers achieve the target sales by gathering strength with respect to products sold in the shopping mall.

By doing so, it is possible to escape from the meaningless publicity in which the purchasing customer shares the link of the product being sold in the shopping mall by the existing shopping mall operation method and receives points in return.

That is, the more good products sold in an investment-type shopping mall, the higher the credibility of the information can be if the purchasing customer who actually purchased the product shares information about the product with the owner's consciousness.

In addition, as a reasonable reward is provided to the purchasers participating in the purchase and promotion, a sales ecosystem in which both the seller and the purchaser can win-win can be established.

4 is a flowchart illustrating a method of operating an investment-type shopping mall according to an embodiment of the present invention.

Referring to FIG. 4, the investment shopping mall operating apparatus 100 sets an evaluation item for calculating an investment return index (S10).

The investment shopping mall operating apparatus 100 selects a shopping mall product for calculating an investment return index (S20).

The investment-type shopping mall operating apparatus 100 selects the same or similar products to be compared with the shopping mall products (S30).

At this time, the investment-type shopping mall operating apparatus 100 may select in order by reading a preset or requested product list in order to select the same or similar products.

When selecting the same or similar product, the investment-type shopping mall operating apparatus 100 may select the same or similar product of the shopping mall product based on the evaluation item.

The investment shopping mall operation device 100 calculates an evaluation score for each evaluation item for the shopping mall product or the same or similar product (S40).

The investment shopping mall operating apparatus 100 converts and compares the comparative advantage of the shopping mall product having the same or similar product evaluation score as an investment return index (S50).

The investment shopping mall operating apparatus 100 provides product information including an investment return indicator calculated in response to each product (S60).

Although the embodiments according to the present invention have been described above, they are merely exemplary, and those skilled in the art will understand that various modifications and equivalent ranges of the embodiments are possible therefrom. Therefore, the true technical protection scope of the present invention should be defined by the following claims.

Claims (7)

Selecting a shopping mall product from which the shopping mall operation device calculates an investment return index;
Calculating, by the shopping mall operating apparatus, an evaluation score for each evaluation item for the shopping mall product;
Calculating, by the shopping mall operating apparatus, an evaluation score of the shopping mall product as an investment return index;
And operating the shopping mall operating device to provide product information including the calculated ROI index in response to each product.
The method according to claim 1,
Providing product information including the calculated return on investment indicator,
A method of operating an investment-type shopping mall that converts a product's discount rate into an ROI and issues an ROI report that describes the ROI.
The method according to claim 1,
Providing product information including the calculated return on investment indicator,
A method of operating an investment-type shopping mall that provides processed product information in the form of an investment report by analyzing the shopping mall products with reference to shopping patterns and shopping cycles for each purchase customer.
The method according to claim 1,
The step of calculating the evaluation score for each of the evaluation items,
For any product that will calculate the return on investment, the price, usage cycle, product life, product life, product average, material, material for comparison of the product value as well as the price difference between the product and the same or similar product A method of operating an investment-type shopping mall that calculates an evaluation score for items of cost.
The method according to claim 1,
Selecting a shopping mall product from which the shopping mall operation device calculates an investment return index;
Selecting an identical or similar product to be compared with the shopping mall product by the shopping mall operating device;
Calculating, by the shopping mall operating apparatus, an evaluation score for each evaluation item for the shopping mall product or the same or similar product;
Calculating, by the shopping mall operating apparatus, a comparative advantage having the evaluation score of the shopping mall product with respect to the evaluation score of the same or similar product as an investment return index;
The shopping mall operating device further comprises the step of providing product information including the calculated investment return index corresponding to each product.
A data storage unit that stores evaluation items for calculating an ROI indicator and shopping mall product information for calculating an ROI indicator; And
Select shopping mall products for calculating the ROI index, calculate evaluation scores for each evaluation item for the shopping mall products, convert the evaluation scores of the shopping mall products into ROI indicators, and calculate them in response to each product. Investment-type shopping mall operating device including a processor that provides product information including an index of the return on investment.
The method according to claim 6,
The data storage unit further stores the same or similar product information with respect to shopping mall product information for calculating the ROI index;
The processor selects shopping mall products for calculating an ROI index, selects identical or similar products to compare with the shopping mall products, calculates evaluation scores for each evaluation item for the shopping mall products, identical or similar products, and stores the shopping mall products Operate an investment-type shopping mall that calculates and compares the comparative advantage of the evaluation score of the same or similar product to the investment return index, and provides product information including the calculated investment return index corresponding to each product. Device.

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