KR20200047397A - Method for generating content use patteen and electronic device performing the method - Google Patents

Abstract

To generate a content use pattern of users using a plurality of different content, user information is received from servers of the plurality of content, and the user is identified as a natural person based on the user information. A target user using target content is determined, additional content used by the target users is determined, and the content use pattern of the target users with regard to the target content and the additional content is generated.

Description

A method for generating a content usage pattern and an electronic device that performs the method {METHOD FOR GENERATING CONTENT USE PATTEEN AND ELECTRONIC DEVICE PERFORMING THE METHOD}

The following embodiments relate to a technique for generating a content usage pattern of users using a plurality of contents, and more particularly, to a technique for visualizing and showing a flow used by a user between contents in a platform.

When a new game in the platform is released, users who play the new game can be largely divided into users of the platform and users of other games on the platform. As the number of new users increases, the overall revenue of the platform increases, but when the number of existing users in the platform increases, the total revenue of the platform may decrease in some cases. For example, when a user who has used a game that generates a lot of money moves to a game that generates less money, the overall revenue of the platform is reduced. Since this situation has a self-eating effect, the operator of the platform needs to analyze the user's movement.

According to an embodiment, users using target content may generate patterns using different content.

Another embodiment may generate a movement flow of users using a plurality of contents.

According to an aspect, an electronic device for generating a pattern for a user to use content includes a memory in which a program for generating the content use pattern is recorded, and a processor for executing the program, wherein the program includes content for a predetermined period of time. Receiving first user information for user accounts using the server from the server providing the content, identifying a plurality of users for the user accounts based on the first user information, and the plurality of users Determining at least one additional content being used by a target user, receiving second user information for the target user from an additional server providing the additional content, and the first user information and the second user Based on information, the content usage pattern of the plurality of users is generated. It performs the step of.

The program, based on the previous user information and the first user information collected during the previous period of the preset period, determining the exit user who left the content, and based on the content usage pattern and the exit user The step of generating a user flow for the content may be further performed.

The exit user may be a user included in the previous user information but not included in the first user information.

Identifying a plurality of users for the user accounts based on the first user information may include generating each feature for the user accounts, and identifying the plurality of users based on the feature. It may include steps.

The feature may include at least one of an Internet Protocol (IP) address of a user account, operating system information of a user's user terminal, terminal information of a user terminal, and channeling information.

The determining of the additional content may include determining a characteristic of the user account of the additional content that matches the characteristics of the target user.

The first user information may include at least one of a user's play time and charging information.

The user content usage pattern may include an inflow path and an outflow path of the content.

The program may further perform the step of visualizing and outputting the content usage pattern.

According to another aspect, receiving first user information for user accounts using content for a predetermined period from a server providing the content, based on the first user information, a plurality of user accounts Identifying users, determining at least one additional content being used by a target user among the plurality of users, receiving second user information for the target user from an additional server providing the additional content, And generating a content usage pattern of the plurality of users based on the first user information and the second user information.

Determining an exiting user who has left the content based on previous user information collected during the previous period of the preset period and the first user information, and based on the content usage pattern and the exiting user It may further include creating a user flow.

The exit user may be a user included in the previous user information but not included in the first user information.

Identifying a plurality of users for the user accounts based on the first user information may include generating each feature for the user accounts, and identifying the plurality of users based on the feature. It may include steps.

The feature may include at least one of an Internet Protocol (IP) address of a user account, operating system information of a user's user terminal, terminal information of a user terminal, and channeling information.

The determining of the additional content may include determining a characteristic of the user account of the additional content that matches the characteristics of the target user.

The first user information may include at least one of a user's play time and charging information.

The user content usage pattern may include an inflow path and an outflow path of the content.

The method may further include visualizing and outputting the content usage pattern.

According to another aspect, an electronic device for generating a user's content usage pattern includes a memory in which a program for generating a user's content usage pattern is recorded, and a processor for executing the program, wherein the programs are different from each other. Receiving respective user information from a plurality of servers providing content, identifying a plurality of users as natural persons based on the plurality of user information, target content provided by a target server among the plurality of users The method may include determining target users using, determining additional contents used by the target users, and generating content usage patterns of the target users for the target content and the additional contents.

The program may further perform the step of visualizing and outputting the generated usage pattern.

Receiving respective user information from a plurality of servers each providing different content, identifying a plurality of users as natural persons based on the plurality of user information, and provided by a target server among the plurality of users Determining target users using target content, determining additional content used by the target users, and generating content usage patterns of the target users for the target content and the additional content.

An electronic device and a method of generating patterns using different content by users using target content may be provided.

An electronic device and a method of generating a movement flow of users using a plurality of contents may be provided.

1 illustrates a user and a user terminal using contents provided from a plurality of servers according to an example.
2 illustrates an electronic device that generates a content usage pattern of users according to an embodiment.
3 is a flowchart of a method of generating content usage patterns of users according to an embodiment.
4 is a flowchart of a method of generating a user flow for content according to an example.
5 is a flowchart of a method of identifying a plurality of users for user accounts according to an example.
6 illustrates a method of matching users of different contents as one natural person based on features according to an example.
7 illustrates a cumulative play time of a user who simultaneously uses a plurality of games according to an example.
8 is a diagram illustrating the status of other games simultaneously used by a plurality of users using a target game according to an example.
9 is a user flow for a target game according to an example.
10 is a user flow for a target game according to another example.
11 is a flowchart of a method of generating a content usage pattern according to another embodiment.

Hereinafter, embodiments will be described in detail with reference to the accompanying drawings. However, various changes may be made to the embodiments, and the scope of the patent application right is not limited or limited by these embodiments. It should be understood that all modifications, equivalents, or substitutes for the embodiments are included in the scope of rights.

The terms used in the examples are for illustrative purposes only and should not be construed as limiting. Singular expressions include plural expressions unless the context clearly indicates otherwise. In this specification, the terms "include" or "have" are intended to indicate the presence of features, numbers, steps, actions, components, parts or combinations thereof described herein, one or more other features. It should be understood that the existence or addition possibilities of fields or numbers, steps, operations, components, parts or combinations thereof are not excluded in advance.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by a person skilled in the art to which the embodiment belongs. Terms such as those defined in a commonly used dictionary should be interpreted as having meanings consistent with meanings in the context of related technologies, and should not be interpreted as ideal or excessively formal meanings unless explicitly defined in the present application. Does not.

In addition, in the description with reference to the accompanying drawings, the same reference numerals are assigned to the same components regardless of reference numerals, and redundant descriptions thereof will be omitted. In describing the embodiments, when it is determined that detailed descriptions of related known technologies may unnecessarily obscure the subject matter of the embodiments, detailed descriptions thereof will be omitted.

1 illustrates a user and a user terminal using contents provided from a plurality of servers according to an example.

The user 104 can access a plurality of servers 110, 120 and 130 through the user terminal 102, and each of the plurality of servers 110, 120 and 130 is different from the user terminal 102, respectively. Provide content. For example, the content may include a game, a social network service (SNS), and the like, and is not limited to the described embodiments. The user terminal 102 may include a mobile terminal such as a smart phone, a laptop, or a tablet, and may include a non-mobile terminal such as a personal computer (PC). That is, the user terminal 102 means all devices that can be accessed online, and is not limited to the described embodiment.

A plurality of servers 110, 120 and 130 may be included in the same platform. For example, a platform operator (eg, a publisher) can operate multiple servers 110, 120 and 130, respectively. Multiple servers 110, 120 and 130 are on the same platform. When included, data or information exchange between a plurality of servers 110, 120 and 130 may be possible.

According to an aspect, a plurality of applications (or software) may be simultaneously installed in the user terminal 102, and the user 104 may use content through each application. For example, the user 104 installs a first application that can connect to the first server 110 on the user terminal 102 and provides the first content from the first server 110 using the first application Receive.

Even when the user 104 installs a plurality of contents at the same time on the user terminal 102, except for a special case, only one content can be used as one user terminal 102. For example, the user 104 was using the first content provided by the first server 110, but the second server 120 provided the new second content so that the user 104 received the second content. In the case of new use, the use time of the first content is inevitably reduced. Since the decrease in the user's use time for the first content leads to a decrease in the sales of the first content, the operator of the first server 110 needs to analyze the trend and reason for the user's decrease in the use time to prepare a countermeasure after this. can do. In particular, when the first content and the second content are provided by the same operator, a cannibalization effect by the second content may occur.

Hereinafter, with reference to FIGS. 2 to 11, a method of generating content usage patterns of content users to analyze a relationship between a plurality of content will be described in detail.

2 illustrates an electronic device that generates a content usage pattern of users according to an embodiment.

The electronic device 200 includes a communication unit 210, a processor 220, and a memory 230. For example, the electronic device 200 may be operated by an operator operating the first server 110. In this case, the electronic device 200 may be the first server 110 or a device connected to the first server 110. As another example, when the first server 110 and the second server 120 are included in the same platform and operated by the same operator, they may be independent devices connected to the first server 110 and the second server 120. .

The communication unit 210 is connected to the processor 220 and the memory 230 to transmit and receive data. The communication unit 210 may be connected to another external device to transmit and receive data. Hereinafter, the expression “transmit / transmit” “A” may indicate transmission / reception of “information or data representing A”.

The communication unit 210 may be implemented as circuitry in the electronic device 200. For example, the communication unit 210 may include an internal bus and an external bus. As another example, the communication unit 210 may be an element connecting the electronic device 200 and an external device. The communication unit 210 may be an interface. The communication unit 210 may receive data from an external device and transmit data to the processor 220 and the memory 230.

The processor 220 processes data received by the communication unit 210 and data stored in the memory 230. The "processor" may be a data processing device implemented in hardware having circuits having a physical structure for performing desired operations. For example, desired operations may include code or instructions included in a program. For example, the data processing device implemented in hardware includes a microprocessor, a central processing unit, a processor core, a multi-core processor, and a multiprocessor. , ASIC (Application-Specific Integrated Circuit), FPGA (Field Programmable Gate Array).

The processor 220 executes computer readable code (eg, software) stored in the memory (eg, the memory 230) and instructions caused by the processor 220.

The memory 230 stores data received by the communication unit 210 and data processed by the processor 220. For example, the memory 230 may store a program (or application, software). The stored program may be a set of syntaxes coded to generate a content usage pattern and executable by the processor 220.

According to one aspect, the memory 230 may include one or more volatile memory, non-volatile memory and random access memory (RAM), flash memory, hard disk drive, and optical disk drive.

The memory 230 stores a set of instructions (eg, software) that operates the electronic device 200. The set of instructions for operating the electronic device 200 is executed by the processor 220.

The communication unit 210, the processor 220, and the memory 230 will be described in detail with reference to FIGS. 3 to 11 below.

3 is a flowchart of a method of generating content usage patterns of users according to an embodiment.

The following steps 310 to 360 are performed by the electronic device 200 described above with reference to FIG. 2.

In step 310, the electronic device 200 receives first user information for user accounts using the content from a server providing the content. For example, the first server 110 and the first content described above with reference to FIG. 1 may be referred to as a target server and target content. In the case of the above embodiment, the electronic device 200 receives first user information for the first content from the first server 110. The first user information may include log information of the user account, charging information of the user account, etc., and the first user information may include various information that can be collected by the operator. The first user information may be information on user accounts using content during a preset period. For example, the preset period may be one week, and is not limited to the described embodiment.

In step 320, the electronic device 200 identifies a plurality of users for user accounts based on the first user information. Each of the plurality of users means a natural person. For example, when the first user account and the second user account are owned by the same natural person, only one user is identified for the first user account and the second user account. A method of identifying a plurality of users will be described in detail with reference to FIGS. 5 and 6 below.

In step 330, the electronic device 200 determines additional content being used by the target user among the plurality of users. The target user can be any one of a plurality of users. The target user may use a plurality of contents through one user terminal, and contents other than the target contents may be determined as additional contents. A method of determining additional content is described in detail with reference to FIG. 6 below.

In operation 340, the electronic device 200 receives second user information for the target user from the additional server providing additional content. For example, user information for a target user is received from the second server 120 and the third server 130 described above with reference to FIG. 1. When there are multiple target users, user information is received from an additional server of additional content used by each target user. The second user information may include log information of the user account for additional content, billing information of the user account, etc., and the second user information may include various information that a business operator can collect.

In step 350, the electronic device 200 generates a content usage pattern of a plurality of users based on the first user information and the second user information. For example, the content usage pattern may indicate which content users are using while using the target content. As another example, the content use pattern may indicate to which content users using the target content come from or to which content. The content usage pattern will be described in detail with reference to FIGS. 7 and 8 below.

In step 360, the electronic device 200 visualizes the content usage pattern and outputs it to the user of the electronic device 200. For example, the visualized content usage pattern may be output through the display (not shown) of the electronic device 200.

4 is a flowchart of a method of generating a user flow for content according to an example.

The following steps 410 and 420 are performed after step 350 or step 360 is performed with reference to FIG. 3.

In step 410, the electronic device 200 determines a leaving user who has left the content based on the previous user information and the first user information. The previous user information may be information about a previous period of a preset period for the first user information. For example, if the first user information is information for the second week of August, the previous information may be information for the first week of August.

In step 420, the electronic device 200 generates a user flow for the content based on the content usage pattern and the exit user. The user flow is described in detail with reference to FIGS. 9 and 10 below.

Through the user flow on the content, the operator of the platform can check the degree of self erosion by the target content, the user's preference through the user movement status and the remaining status between the contents, and additionally the effect on the cross promotion You can check

5 is a flowchart of a method of identifying a plurality of users for user accounts according to an example.

Step 320 described above with reference to FIG. 3 includes the following steps 510 and 520.

In step 510, the electronic device 200 creates each feature for user accounts. Features for the user account are generated based on the first user information. For example, features include Internet Protocol (IP) address of the user account, operating system information of the user terminal of the user, terminal information of the user terminal, channeling information, identifier for advertisers (IDFA) and advertising IDs (ADID). At least one.

In step 520, the electronic device 200 identifies a plurality of users based on characteristics generated for each of the plurality of user accounts. For example, when the first characteristic created for the first user account is different from the second characteristic created for the second user account, the user of the first user account and the user of the second user account are different natural people. Is identified as If the first feature created for the first user account is the same as the second feature created for the second user account, the user of the first user account and the user of the second user account are identified as the same natural person.

6 illustrates a method of matching users of different contents as one natural person based on features according to an example.

The first user 610 may use the first content provided by the first server 110 through the first user account 611. The first server 110 generates first user information 612 for the first user account 611. A first feature 613 is generated based on the first user information 612. For example, the first feature 613 may be generated by the first server 110. As another example, the first feature 613 may be generated by the electronic device 200.

The second user 620 may use the second content provided by the second server 120 through the second user account 621. The second server 120 generates second user information 622 for the second user account 621. A second feature 623 is generated based on the second user information 622. For example, the second feature 623 can be generated by the second server 120. As another example, the second feature 623 may be generated by the electronic device 200.

The electronic device 200 determines whether the first feature 613 and the second feature 623 are identical or matched. When the first feature 613 and the second feature 623 are identical or matched, it is determined that the first user 610 and the second user 620 are one natural. The determined natural person can be named a target user.

When the first feature 613 and the second feature 623 are the same, the electronic device 200 requests the second user information for the target user from the second server 120, and removes the second feature from the second server 120. 2 Receive user information.

7 illustrates a cumulative play time of a user who simultaneously uses a plurality of games according to an example.

The electronic device 200 receives second user information from a plurality of servers of a plurality of contents used by the target user, respectively. The user information may include a time when the target user played the corresponding content.

The target content may be A game, and the additional content may be B game and C game. When the preset period is 3 days, the time during which the user has played A game, B game and C game for 3 days may be accumulated and calculated. The accumulated play time for each game may be generated as a content usage pattern for the target user.

According to the illustrated embodiment, it can be analyzed that the play time of the C game is continuously increased and the play time of the A game is continuously increased. According to this, it can be analyzed that the likelihood that the target user will stop using the B game increases. For example, when the C game is a newly provided game, it can be analyzed that the B game is self-eating by the C game.

According to one aspect, the target user may be classified based on at least one of the degree of billing, the type of the preferred game, and the degree of socialization in the game. Based on the classification, the user's movement flow may be analyzed. The platform operator can conduct cross-marketing with content with high expected sales or plan events in the content to settle users.

8 is a diagram illustrating the status of other games simultaneously used by a plurality of users using a target game according to an example.

According to one aspect, the electronic device 200 may receive information about additional games being simultaneously used by a plurality of users using the target game. For example, the electronic device 200 receives second user information from additional servers providing additional games. The second user information transmitted by the additional server may be information used by the target users as natural persons using the target game. The electronic device 200 may generate another game use status as a content use pattern based on the second user information. The operator of the target game can quantitatively know which games users using the target game are using at the same time.

9 is a user flow for a target game according to an example.

The electronic device 200 may determine a user inflow path and a user outflow path for the target game based on the first user information and the second user information. According to one aspect, the electronic device 200 may receive second user information for each of the game servers in the platform.

The user inflow may be defined as a case where a user who has not previously used the target game is newly included in the first user information by using the target content. When a user who was not included in the previous user information of the target game and other games is included in the first user information, the user is determined as a new user. Even if the user uses a game in another platform, the platform is difficult to obtain information about the other platform, so the user is determined to be a new user. A user who was not included in the previous user information of the target game but was included in the previous user information of other games is determined to be a user introduced from another game when included in this first user information.

The user leakage may be defined as a user included in the previous user information of the target game, but not included in this first user information. Users not included in both the first user information and the second user information are determined to be users who have left the platform. For example, a user may exit target content to use a game in another platform. A user who is not included in the first user information but included in the second user information has been removed from the target game, but the platform is determined to be a user who has not escaped.

The electronic device 200 may visualize a user inflow path and a user outflow path for the target game. For example, the size, thickness, etc. of an arrow can be adjusted to visually indicate the degree of scale of a user coming from each game.

The operator of the platform may provide marketing within the platform to users who have deviated from the target game but the platform has not. In addition, marketing through an external medium may be provided to users who have left the platform.

10 is a user flow for a target game according to another example.

The electronic device 200 may generate a user flow 1000 for each target game based on user information received from servers in the platform. For example, the electronic device 200 may generate a user flow 1000 for the target game based on previous user information and current user information received from each server.

Users who have not used any games in the platform are determined to be 'new platform inflow' users. Users who did not use the target game but use other games in the platform are determined to be 'inflows while using the platform'. Users who have left the platform in the past and have flowed back into the platform are determined to be users after entering the platform.

A user who has not used any game on the platform is determined to be a 'platform exit' user. A user who has not used the target game but has used another game in the platform and has not used any game in the platform is determined as a user who leaves the platform after moving another game. Although the target game is not used, the user who continuously uses other games in the platform is determined to be a user who remains after moving other games in the platform.

According to one aspect, the user flow 1000 may additionally include various analysis results for the target content. For example, a user inflow path and a user outflow path may be visually displayed. As another example, the residual rate may be calculated for each user inflow path. The residual rate may be calculated based on previous user information and current user information for target content.

11 is a flowchart of a method of generating a content usage pattern according to another embodiment.

The electronic device 200 described above with reference to FIGS. 2 to 10 may perform the following steps 1110 to 1150.

In step 1110, the electronic device 200 receives each user information from a plurality of servers providing different content. Multiple servers can be included on the same platform. User information may be information related to a user account of each server.

In step 1120, the electronic device 200 identifies a plurality of users as natural persons based on the plurality of user information. That is, users within the platform can be identified. For example, contents used by each identified user may be mapped to the identified user. The description of the method for identifying a plurality of users may be replaced with the description of step 320 described above with reference to FIG. 3 and the description with reference to FIG. 6, and will be omitted below for concise description.

In step 1130, the electronic device 200 determines target users using target content among a plurality of users.

In step 1140, the electronic device 200 determines additional content used by target users in addition to the target content.

In step 1150, the electronic device 200 generates a content usage pattern of target users for target content and additional content. For example, the content usage pattern may be the embodiment shown in FIG. 7.

Although steps 1110 to 1150 have been described with reference to FIG. 11, it is apparent to those skilled in the art that the contents described with reference to FIGS. 2 to 10 may be replaced with descriptions of steps 1110 to 1150.

The method according to the embodiment may be implemented in the form of program instructions that can be executed through various computer means and recorded on a computer readable medium. The computer-readable medium may include program instructions, data files, data structures, or the like alone or in combination. The program instructions recorded on the medium may be specially designed and configured for the embodiments or may be known and usable by those skilled in computer software. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tapes, optical media such as CD-ROMs, DVDs, and magnetic media such as floptical disks. -Hardware devices specially configured to store and execute program instructions such as magneto-optical media, and ROM, RAM, flash memory, and the like. Examples of program instructions include high-level language code that can be executed by a computer using an interpreter, etc., as well as machine language codes produced by a compiler. The hardware device described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

The software may include a computer program, code, instruction, or a combination of one or more of these, and configure the processing device to operate as desired, or process independently or collectively You can command the device. Software and / or data may be interpreted by a processing device, or to provide instructions or data to a processing device, of any type of machine, component, physical device, virtual equipment, computer storage medium or device. , Or may be permanently or temporarily embodied in the transmitted signal wave. The software may be distributed on networked computer systems, and stored or executed in a distributed manner. Software and data may be stored in one or more computer-readable recording media.

As described above, although the embodiments have been described with limited drawings, those skilled in the art can apply various technical modifications and variations based on the above. For example, the described techniques are performed in a different order than the described method, and / or the components of the described system, structure, device, circuit, etc. are combined or combined in a different form from the described method, or other components Alternatively, even if replaced or substituted by equivalents, appropriate results can be achieved.

Therefore, other implementations, other embodiments, and equivalents to the claims are also within the scope of the following claims.

200: electronic device
210: communication unit
220: processor
230: memory

Claims (1)

An electronic device that generates a pattern in which a user uses content,
A memory in which a program for generating a content usage pattern is recorded; And
Processor that performs the program
Including,
The program,
Receiving first user information on user accounts using the content for a predetermined period from a server providing the content;
Identifying a plurality of users for the user accounts based on the first user information;
Determining at least one additional content being used by a target user among the plurality of users;
Receiving second user information for the target user from an additional server providing the additional content; And
Generating a content usage pattern of the plurality of users based on the first user information and the second user information
To do,
Electronic devices.

Images