KR20200043096A - Method for providing rewarded advertising service using location-based accumulation scanning times - Google Patents

Abstract

Provided is an advertising service provision method for giving a reward with a location-based cumulative scan count. The method includes: a step of imaging an advertising article at a first scan terminal and receiving a request on virtual content corresponding to the advertising article from the first scan terminal; a step of providing the virtual content corresponding to the advertising article for the first scan terminal; a step of counting a second scan terminal as a first cumulative terminal in a case where the virtual content displayed at the first scan terminal is imaged at the second scan terminal; a step of counting a level corresponding to the depth of a node in a case where a terminal imaging the screen of the second scan terminal forms a branch such that the node of a binary tree extends to a lower layer; and a step of giving a reward having a preset destination of use to at least one terminal positioned within a specific location range among the first scan terminal that initially scanned the advertising article, the second scan terminal, and the terminal imaging the screen of the second scan terminal in a case where the level of the node is a level of a preset number.

Description

How to provide advertisement service that pays rewards based on the number of accumulated scans based on location {METHOD FOR PROVIDING REWARDED ADVERTISING SERVICE USING LOCATION-BASED ACCUMULATION SCANNING TIMES}

The present invention relates to a method of providing an advertisement service for paying a reward based on a number of location-based cumulative scans, and provides an advertisement by displaying virtual content on a screen, but provides a method for paying a reward when the accumulated number of scans reaches a reference value.

Currently, a growing number of companies are using Augmented Reality (AR) as a marketing tool, focusing on the display of mobile devices. Augmented reality is a combination of virtual images or objects based on real-time reality and is implemented through devices such as cameras on computers and smartphones. Users can exchange free feedback in this new media and experience a brand that goes beyond the distinction between reality and imagination.

At this time, the advertisement is made in a manner that rewards rewards differentially according to the proportion of sharing the app. In this regard, in the prior arts of Korean Patent Publication No. 2016-0121688 (published on October 20, 2016) and Korean Patent Publication No. 2017-0009435 (published on January 25, 2017), an image-coded scan object is scanned. Thus, when provided to the server, there is disclosed a configuration in which an advertisement reward is provided and the reward is differentially compensated according to a proportional degree of sharing an advertisement app with acquaintance terminals.

However, with the development of digital technology and the Internet, the media of the present era is in the trend of expanding by being multi-channel and subdivided. In this situation, the concerns of the advertising industry are diversified, today's consumers in a subdivided media environment are able to It has been exposed to a lot of advertisements, and the absolute amount of advertisements has increased, but consumer evasion is also increasing, and the advertising industry faces realistic limitations related to media and information, and overcomes limitations in various ways such as media, creative, and targeting. Although various efforts have been made for this purpose, the result is focused on securing the original technology in terms of engineering, so there is a lack of practical research or marketing strategies in the application of augmented reality.

Korean Patent Publication No. 10-2016-0121688 [Title: Scan compensation service system using image code]

One embodiment of the present invention, by providing realistic information through a three-dimensional three-dimensional object that supports a variety of senses such as vision, hearing, tactile, can provide cognitive, sensory and physical affordance, intuitive interaction By maximizing the user's immersion, providing the number of counted numbers to the first scanned user each time a branch is formed, and providing a reward based on location information when satisfying a preset number, the number of branches increases. It is possible to provide a method of providing an advertisement service that pays rewards with a cumulative number of scans based on location, which can increase the number of unlocks of virtual content each time, so that the customer himself becomes an advertiser in both the process and the result. However, the technical problem to be achieved by the present embodiment is not limited to the technical problem as described above, and other technical problems may exist.

An advertisement service providing method for paying rewards in a cumulative number of scans based on a location according to an embodiment of the present invention is a method for providing an advertisement service based on a location executed in an advertisement service providing server. Receiving a request for virtual content corresponding to the advertisement item from the scan terminal; Providing virtual content corresponding to the advertisement item to the first scan terminal; Counting the second scan terminal as a first cumulative terminal when capturing the virtual content displayed on the first scan terminal at a second scan terminal; Counting a level corresponding to the depth of the node when the terminal photographing the screen of the second scan terminal forms a branch such that the node of the binary tree extends to a lower layer; And, when the level of the node is a level of a predetermined number, the first scan terminal, the second scan terminal and the terminal scanning the screen of the advertisement item is located within a specific location range It may include the step of paying the pre-set rewards to the at least one terminal.

According to any one of the above-described problem solving means of the present invention, by providing realistic information through three-dimensional three-dimensional objects that support various senses such as vision, hearing, and tactile sense, it is possible to provide cognitive, sensory, and physical affordances. In addition, it is possible to maximize the user's immersion with intuitive interactivity, and provide the number of times counted numerically to the first scanned user each time each branch is formed, and rewards based on location information when satisfying the preset number. At the same time as providing, by increasing the number of unlocks of the virtual content each time the number of branches increases, it is possible to make the customer himself an advertiser in both process and result.

1 is a view for explaining an advertisement service providing system for paying a reward in a cumulative number of scans using virtual content according to an embodiment of the present invention.
FIG. 2 is a block diagram illustrating an advertisement service providing server included in the system of FIG. 1.
FIG. 3 is a view for explaining an embodiment in which an advertisement service for paying rewards in a cumulative number of scans using virtual content is implemented according to an embodiment of the present invention.
FIG. 4 is a diagram illustrating a process in which data is transmitted and received between each of the components included in the advertisement service providing system for paying rewards in the cumulative number of scans using the virtual content of FIG. 1 according to an embodiment of the present invention.
5 is an operation flowchart for explaining a method of providing an advertisement service for paying a reward with a number of location-based cumulative scans according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art to which the present invention pertains can easily practice. However, the present invention can be implemented in many different forms and is not limited to the embodiments described herein. In addition, in order to clearly describe the present invention in the drawings, parts irrelevant to the description are omitted, and like reference numerals are assigned to similar parts throughout the specification.

Throughout the specification, when a part is "connected" to another part, this includes not only "directly connected" but also "electrically connected" with another element in between. . Also, when a part is said to “include” a certain component, this means that other components may be further included, not excluded from other components, unless otherwise stated. It should be understood that features or numbers, steps, actions, components, parts or combinations thereof are not excluded in advance.

The terms "about", "substantially", and the like used throughout the specification are used in or at a value close to that value when manufacturing and substance tolerances specific to the stated meaning are given, and the understanding of the invention To aid, accurate or absolute figures are used to prevent unconscionable abusers from unduly using the disclosed disclosure. The term "~ (step)" or "step of" as used in the entire specification of the present invention does not mean "step for".

In the present specification, the term “unit” includes a unit realized by hardware, a unit realized by software, and a unit realized by using both. Further, one unit may be realized by using two or more hardware, and two or more units may be realized by one hardware.

In the present specification, some of the operations or functions described as performed by the terminal, the device, or the device may be performed instead on the server connected to the corresponding terminal, device, or device. Similarly, some of the operations or functions described as being performed by the server may be performed in a terminal, apparatus, or device connected to the corresponding server.

In this specification, some of the operations or functions described as mapping or matching with the terminal means that the unique number of the terminal or identification information of the individual, which is the identification data of the terminal, is mapped or matched. Can be interpreted as

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a view for explaining an advertisement service providing system for paying a reward in a cumulative number of scans using virtual content according to an embodiment of the present invention. Referring to FIG. 1, an advertisement service providing system 1 for paying rewards in a cumulative number of scans using virtual content includes: a first scan terminal 100, an advertisement service providing server 300, and a second scan terminal 400 (1 )), The Nth scan terminal 400 (n). However, since the advertisement service providing system 1 for paying rewards in the cumulative number of scans using the virtual content of FIG. 1 is only an embodiment of the present invention, the present invention is not limitedly interpreted through FIG. 1.

At this time, each component of FIG. 1 is generally connected through a network (network, 200). For example, as illustrated in FIG. 1, the first scan terminal 100 may be connected to the advertisement service providing server 300 through the network 200. In addition, the advertisement service providing server 300 may be connected to the first scan terminal 100, the second scan terminal 400 (1), and the Nth scan terminal 400 (n) through the network 200. Also, the second scan terminal 400 (1) may be connected to the advertisement service providing server 300, the first scan terminal 100, and the Nth scan terminal 400 (n) through the network 200. . In addition, the Nth scan terminal 400 (n) may be connected to the first scan terminal 100, the advertisement service providing server 300, and the second scan terminal 400 (1) through the network 200.

Here, the network means a connection structure capable of exchanging information between each node such as a plurality of terminals and servers, and examples of such a network include RF, 3GPP (3rd Generation Partnership Project) network, and LTE (Long Term) Evolution network, 5GPP (5rd Generation Partnership Project) network, WIMAX (World Interoperability for Microwave Access) network, Internet (Internet), Local Area Network (LAN), Wireless Local Area Network (LAN), Wide Area Network (WAN) , PAN (Personal Area Network), Bluetooth (Bluetooth) network, NFC network, satellite broadcasting network, analog broadcasting network, DMB (Digital Multimedia Broadcasting) network, and the like.

The advertisement service providing server 300 basically stores the location information of the first scan terminal 100, the second scan terminal 400 (1), and the Nth scan terminal 400 (n) through the network 200. Can be provided.

In the following, the term at least one is defined as a term including singular and plural, and even if the term at least one does not exist, each component may exist in singular or plural, and may mean singular or plural. It will be self-evident. In addition, it is possible that each component is provided in singular or plural, depending on the embodiment.

The first scan terminal 100 may be a terminal that photographs, scans, or reads an article using a web page, an app page, a program, or an application related to an advertisement service that pays a reward in a cumulative number of scans using virtual content. In this case, the first scan terminal 100 may be a terminal that receives and outputs virtual content pre-mapped and stored in an article from the advertisement service providing server 300. Also, the first scan terminal 100 does not output the at least one item included in the virtual content in a locked state, but the second scan terminal 400 (1) and the Nth scan terminal (n )) May be a terminal that displays an item that is unlocked according to the number of scans. Then, as the number of second scan terminals 400 (1) increases, the first scan terminal 100 counts and outputs the number on the screen of the first scan terminal 100, and when a predetermined number is satisfied, an advertisement service It may be a terminal that receives a reward from the providing server 300. In addition, the social media account of the first scan terminal 100 may be a terminal provided with profiles of the second scan terminal 400 (1) to the Nth scan terminal 400 (n).

In addition, the first scan terminal 100, when photographing an article using a web page, an app page, a program or an application related to an advertisement service, image information including the photographed article, the first scan terminal at the time of shooting ( 100) and transmits the location information of the advertisement service providing server 300.

In addition, the first scan terminal 100, the virtual content provided from the advertisement service providing server 300 in response to the image information including the previously transmitted item, the location information of the first scan terminal 100 at the time of shooting, Rewards, etc. are received, and the received virtual content, rewards, etc. are displayed.

Here, the first scan terminal 100 may be implemented as a computer capable of accessing a remote server or terminal through a network. Here, the computer may include, for example, a navigation device, a laptop equipped with a web browser, a desktop, a laptop, and the like. In this case, the first scan terminal 100 may be implemented as a terminal capable of accessing a remote server or terminal through a network. The first scan terminal 100 is, for example, a wireless communication device in which portability and mobility are guaranteed, navigation, PCS (Personal Communication System), GSM (Global System for Mobile communications), PDC (Personal Digital Cellular), PHS (Personal Handyphone System), PDA (Personal Digital Assistant), International Mobile Telecommunication (IMT) -2000, Code Division Multiple Access (CDMA) -2000, W-Code Division Multiple Access (W-CDMA), Wireless Broadband Internet (Wibro) It may include all types of handheld-based wireless communication devices such as a terminal, a smartphone, a smartpad, and a tablet PC.

The advertisement service providing server 300 may be a server that provides an advertisement service web page, an app page, a program, or an application that pays a reward in a cumulative number of scans using virtual content. And the advertisement service providing server 300 when the first scanning terminal 100 photographs, scans, and reads, provides the virtual content mapped to the captured product to the first scanning terminal 100, The first scan terminal 100 as a parent node according to the number of the second scan terminal 400 (1) to the Nth scan terminal 400 (n) that receives or receives a screen of the first scan terminal 100 It may be a server that generates a binary tree and increases the number of items in the virtual content unlocked by the first scan terminal 100 as the number of terminals to scan increases and the number of branches increases. In addition, the advertisement service providing server 300 may be a server that provides the number to the first scan terminal 100 as the number of branches increases, thereby indicating how many nodes or branches to form a reward. In addition, when receiving the reward from the first scan terminal 100, the advertisement service providing server 300 photographs the user of the first scan terminal 100 that directly exchanges the rewards for the goods, and then, in real time, the second scan terminal ( 400 (1)) to the Nth scan terminal 400 (n). In addition, the advertisement service providing server 300 provides a profile of the second scan terminal 400 (1) to the Nth scan terminal 400 (n) as a social media account of the first scan terminal 100. It can be a server.

Here, the advertisement service providing server 300 may be implemented as a computer capable of accessing a remote server or terminal through a network. Here, the computer may include, for example, a navigation device, a laptop equipped with a web browser, a desktop, a laptop, and the like.

The second scan terminal 400 (1) may be a terminal of a user using a web page, an app page, a program or an application related to an advertisement service for paying a reward in the cumulative number of scans using virtual content. In addition, the second scan terminal 400 (1) may be a terminal that scans or photographs the screen of the first scan terminal 100 and outputs the same screen as the screen displayed on the first scan terminal 100. In addition, when the second scan terminal 400 (1) scans its screen at the Nth scan terminal 400 (n), the number of scans centered on itself is equal to that of the binary tree centered on itself. It may be a lower node, and a reference terminal forming a branch, and other functions are the same as those of the first scan terminal 100, and thus will be omitted.

Here, the second scan terminal 400 (1) may be implemented as a computer capable of accessing a remote server or terminal through a network. Here, the computer may include, for example, a navigation device, a laptop equipped with a web browser, a desktop, a laptop, and the like. At this time, the second scan terminal 400 (1) may be implemented as a terminal that can access a remote server or terminal through a network. The second scan terminal 400 (1) is, for example, a wireless communication device in which portability and mobility are guaranteed, such as navigation, PCS (Personal Communication System), GSM (Global System for Mobile communications), PDC (Personal Digital Cellular) ), PHS (Personal Handyphone System), PDA (Personal Digital Assistant), International Mobile Telecommunication (IMT) -2000, Code Division Multiple Access (CDMA) -2000, W-Code Division Multiple Access (W-CDMA), Wibro (Wireless) It may include all kinds of handheld-based wireless communication devices such as a Broadband Internet terminal, a smartphone, a smartpad, and a tablet PC.

The Nth scan terminal 400 (n) has the same function as the first scan terminal 400 and the second scan terminal 400. That is, the N-th scan terminal 400 (n) is also excluded, except that it is located at a lower node and branch of the first scan terminal 400 and the second scan terminal 400 and extends around itself at the same time. Since the functions of the first scan terminal 400 and the second scan terminal 400 are the same, a detailed description thereof will be omitted.

Here, the Nth scan terminal 400 (n) may be implemented as a computer capable of accessing a remote server or terminal through a network. Here, the computer may include, for example, a navigation device, a laptop equipped with a web browser, a desktop, a laptop, and the like. In this case, the Nth scan terminal 400 (n) may be implemented as a terminal that can access a remote server or terminal through a network. The manager terminal 600 is, for example, a wireless communication device in which portability and mobility are guaranteed, navigation, PCS (Personal Communication System), GSM (Global System for Mobile communications), PDC (Personal Digital Cellular), PHS (Personal) Handyphone System), PDA (Personal Digital Assistant), IMT (International Mobile Telecommunication) -2000, CDMA (Code Division Multiple Access) -2000, W-CDMA (W-Code Division Multiple Access), Wibro (Wireless Broadband Internet) terminal, It may include all kinds of handheld-based wireless communication devices such as a smartphone, a smartpad, and a tablet PC.

FIG. 2 is a block diagram for explaining an advertisement service providing server included in the system of FIG. 1, and FIG. 3 is implemented with an advertisement service for paying rewards in cumulative scans using virtual content according to an embodiment of the present invention It is a diagram for explaining an embodiment.

Referring to FIG. 2, the advertisement service providing server 300 includes a requesting unit 310, a providing unit 320, a cumulative unit 330, a level unit 340, a payment unit 350, and an SNS interworking unit 360 ), A reward acquisition notification unit 370.

The advertisement service providing server 300 according to an embodiment of the present invention or another server (not shown) operating in conjunction with the first scan terminal 100, the second scan terminal 400 (1), and the N scan When transmitting an advertisement service application, program, app page, web page, etc., which pays rewards in cumulative number of scans using virtual content to the terminal 400 (n), the first scan terminal 100 and the second scan terminal 400 (1)), and the N-th scan terminal 400 (n) may install or open an advertisement service application, program, app page, web page, etc., which pays out rewards in the cumulative number of scans using virtual content. Further, the service program may be driven in the first scan terminal 100, the second scan terminal 400 (1), and the Nth scan terminal 400 (n) by using a script executed in a web browser. Here, a web browser is a program that enables the use of the world wide web (WWW) service, and refers to a program that receives and displays hypertext described in a hypertext mark-up language (HTML), for example, Netscape, Explorer, Chrome, and the like. Further, the application means an application on the terminal, and includes, for example, an app running on a mobile terminal (smartphone).

The virtual content according to an embodiment of the present invention may be virtual reality (VR) or augmented reality (AR) content. Augmented reality is a technology that provides users with improved immersion and realism by seamlessly mixing real and virtual environments and providing them to users in real time. Augmented reality is a technology located in the middle of reality, such as virtual reality and TV video, and is based on virtuality, such as virtual reality (VR). At this time, the biggest difference between the virtual reality and the augmented reality lies in the degree of proximity to reality. Virtual reality is characterized in that virtual objects are mixed in a real environment if only virtual objects exist in an artificially created virtual environment.

In summary, it can be seen that augmented reality is a technology derived from the field of virtual reality and combines the real and virtual environments. That is, augmented reality can be said to be a technology that enables a user to experience various virtual digital information about a real environment by showing a virtual object generated by a computer based on the real environment and interacting with a user. In an embodiment of the present invention, a plurality of items of virtual reality or augmented reality may be combined or used separately, and the type is not limited.

Referring to FIG. 2, the requesting unit 310 may request a virtual content corresponding to an advertisement item from the first scan terminal 100 by photographing the advertisement item in the first scan terminal 100. For example, assuming that the advertisement item is coffee, if the coffee is photographed in the first scan terminal 100, the requesting unit 310 may search for a virtual item corresponding to the image of the coffee. Alternatively, the requesting unit 310 may recognize the AR marker or VR marker printed on the coffee and search the AR content or VR content mapped and stored therein. At this time, as described above, the virtual content may include content composed of a plurality of AR items, a plurality of VR items, or a combination thereof. Alternatively, the requesting unit 310 may recognize the brand of coffee using an object recognition method or OCR (optical recognition).

The providing unit 320 may provide virtual content corresponding to the advertisement item to the first scan terminal 100. In this case, the virtual content may be composed of a plurality of items, and as the number of terminals scanning or photographing the screen of the first scan terminal 100 increases, the number of items activated or unlocked may increase. For example, assuming that the Z girl group is composed of A to D personnel, and that the AR content of one girl group is one item, in the case of a Z girl group fan, all A to D want to appear on their screen. will be. In this case, when the first scan terminal 100 scans the advertisement product, if only A content is displayed, the more people scan the first scan terminal 100 (the more people watch the advertisement content), the more the number increases. The more virtual content of B, C, and D is added in order to appear on the screen. For example, when the first scan terminal 100 scans, if only the member A dances, if three more are scanned, A, B, C, D may all dance on the screen.

Accordingly, the user of the first scan terminal 100 can encourage the terminal that has scanned its screen to be scanned in another terminal, and has the effect of advertising itself.

When the virtual content displayed on the first scan terminal 100 is photographed by the second scan terminal 400 (1), the accumulator 330 first accumulates the second scan terminal 400 (1). Can be counted as When the virtual content displayed on the first scan terminal 100 is photographed by the second scan terminal 400 (1), the accumulator 330 first accumulates the second scan terminal 400 (1). When counting as, a swipe pattern corresponding to a gesture of sending virtual content displayed in the direction of the second scan terminal 400 (1) from the first scan terminal 100 may occur.

Accordingly, the accumulator 330 detects the position of the first scan terminal 100 where the swipe pattern is generated and the direction in which the swipe pattern is directed, and virtual content moves to the second scan terminal 400 (1). It can provide the same video as it is. In addition, the movement speed, movement direction, and movement angle of the virtual content in the screen may be controlled to correspond to the speed, direction, and angle of the swipe.

For example, A and B sit facing each other, B may scan the terminal of A, but to add an interesting element, a gesture such as directly giving augmented reality content may be used. Accordingly, assuming that the advertisement product is a detergent and detergent AR is output to the detergent, A takes a gesture such as giving the detergent AR content included in the screen of his terminal in the direction in which the B is (opposing direction). Alternatively, when the detergent AR displayed on the screen is swiped in the direction of B, the detergent AR may output a series of animations moving from the terminal of A to B. Accordingly, the detergent AR is moved in the direction of A-> B, but when the AR enters the terminal of B, there is no longer remaining in A, so an animation that can feel like giving an object may be output. Also, even if detergent AR is moved in the direction of A-> B as it is duplicated, detergent AR may be outputted from both terminal A and terminal B.

In addition, the interaction of AR content with users is a very important factor in augmented reality. Methods for such interaction include direct manipulation, such as a keyboard, mouse, and joystick, input by touching the touch screen, and inputting commands by recognizing and tracking the posture and movement of the hand. When manipulating AR applications that are based on, two degrees of freedom systems such as mice and touch screens are not effective because they cannot properly represent three degrees of freedom. Accordingly, as described above, a method of distinguishing gestures for internal and external objects and accessing the internal objects using a long touch gesture may be used. In addition, since hand gestures can be used to convey information such as three-dimensional space and shapes, interaction with 3D objects can be implemented naturally and intuitively, so not only patterns but also methods of using gestures can be used.

That is, the accumulator 330 may use a wearable device of the first scan terminal 100, for example, a sensor such as an armband or a smart watch. When deciding how to implement the user interface, practicality and user convenience are also important factors to consider, and since gestures must be well recognized at any location in the 3D space, a wearable armband, etc. are linked with the first scan terminal 100. In this case, an armband can be used.

In addition, when the virtual content displayed on the first scan terminal 100 is photographed on the second scan terminal 400 (1), the accumulator 330 first controls the second scan terminal 400 (1). When counting with the cumulative terminal, the first scan terminal 100 may display the number 1 of the first cumulative terminal. In this case, when the terminal photographing the screen of the second scan terminal 400 (1) forms a branch so that the node of the binary tree extends to the lower layer, the number 1 of the first scan terminal 100 increases in real time. can be changed.

In addition, when the terminal that photographs the screen of the second scan terminal 400 (1) forms a branch so that the node of the binary tree extends to the lower layer, the accumulation unit may include the first scan terminal 100 and the second scan terminal ( 400 (1)) and a terminal disposed in a node of a lower layer, so that the number corresponding to the level of the node can be changed in real time. Accordingly, in real time, it is possible to check how many people have scanned based on themselves, and to know how many scans are left up to the reward, and even the people included in the tree.

The level unit 340, when the terminal photographing the screen of the second scan terminal 400 (1) forms a branch so that the node of the binary tree extends to the lower layer, the level corresponding to the depth of the node Can count. For example, the second scan terminal 400 (1) is in a first-level node in which the first scan terminal 100 is an upper node (parent node), and the first scan terminal 100 and the second scan terminal The number of branches of 400 is 1. At this time, when the screen of the second scan terminal 400 (1) is scanned by the third scan terminal 400 (2), a branch of the first scan terminal 100 and the third scan terminal 400 (2) The number of is 2, and the level is located at the 3 level node. Similarly, when the Nth scan terminal 400 (n) exists, the number of the first scan terminal 100 and the branch (branch, branch) is n-1, and the level is n. Therefore, when the Nth scan terminal 400 (n) scans, the level of the first scan terminal 100 is n.

When the level of the node is a level of a preset number, the payment unit 350 may pay a preset reward to the first scan terminal 100 that first scanned the advertisement item. In addition, when the level of the node is a level of a predetermined number, the payment unit 350 is used as a terminal located within a specific location range (for example, Dongyido, Seoyido) among the scanned terminals. Yeouido, Seoyeoido) can provide rewards for companies that have been set. For example, if there is an event that the advertisement item is a detergent and 10 people are scanned in the Dong-Yeou-Do area and the tax is presented, the number of levels is counted (10 people are scanned), the first scan terminal 100 ) And the rest of the 9 scan terminals can provide a tax coupon.

Meanwhile, an identifier pre-stored to identify the first scan terminal may be iconized and displayed on the screen of the first scan terminal 100. That is, in order to distinguish the first scan terminal, for example, it may be made of text or an image such as an exclamation mark, a question mark, or a video, and it may be output as an icon.

When the level of the node is the level of a predetermined number in the payment unit 350, the SNS linker 360 pays a preset reward to the first scan terminal 100 that first scans the advertisement item, and then sets a preset reward. The user information of the plurality of scan terminals constituting the nodes of the binary tree up to the level of the number may be provided to the social media account of the first scan terminal 100. According to Kevin Bacon's The Six Degrees of Kevin Bacon, everyone on Earth can connect to people they know within each of up to six levels, and the number of scanned people increases. As a terminal corresponding to each node located in the scan terminal 100 and the binary tree, profile information of the scanned people can be provided to their own social media account. You can check each other's social network while advertising through scanning each other, so you can add fun if you know someone.

When the level of the node in the payment unit 350 is a preset number level, the reward acquisition notification unit 370 pays a preset reward to the first scan terminal 100 that first scans the advertisement item, and When using the reward in the 1 scan terminal 100, the camera of the first scan terminal 100 may be driven to take a picture. Further, the reward acquisition notification unit 370 may stream the captured image to a plurality of scan terminals constituting a node of the binary tree up to a predetermined number of levels. Accordingly, while streaming and outputting the appearance of the user of the first scan terminal 100 that receives prizes or receives rewards directly to each terminal located in the node, and receives motivation and stimulation, the branch itself is centered on itself. You can recommend scanning to others to stretch out, and the number of scans can increase exponentially with the voluntary participation of customers.

On the other hand, citing the example of the AR item of the girl group again, as described above, the virtual content is composed of a plurality of lock (Lock) items, the first scan terminal 100 or the second scan terminal 400 (1) ) As the number of terminals photographing increases, the types and numbers of the plurality of lock items displayed by unlocking the plurality of lock items in a predetermined order may increase. Accordingly, customers will voluntarily attempt to increase the number of scans to obtain the desired item or AR emoticon, and the advertising effect may be further increased.

In this case, the terminal receiving the reward may be another terminal according to an embodiment in addition to the first scan terminal 100.

In an embodiment of the present invention, after photographing an article in the first scan terminal 100, an image including the photographed article is scanned from the second scan terminal 400 (1) to the Nth scan terminal 400 (N). Although it is described that virtual contents and rewards are provided to the first scan terminal 100 located in the parent node according to the accumulated number of scans due to scan / rescan, etc., the present invention is not limited thereto, and the first scan terminal ( After photographing the goods at a specific location at 100), the image information including the captured goods, the location information of the first scan terminal 100 at the time of shooting, etc. are transmitted to the advertisement service providing server 300, and the advertisement service is provided. In the server 300, virtual content, rewards, and the like in real time according to the brand name (or product name, including the company name, etc.) of the article in the corresponding image information, location information of the first scan terminal 100 at the time of shooting, etc. It can also be provided to (100).

That is, the advertisement service providing server 300 receives image information including a corresponding photographed article transmitted from the first scan terminal 100, location information of the first scan terminal 100 at the time of the photographing, and the like.

In addition, the requesting unit 310 recognizes (or confirms) the brand name associated with the article included in the image information, and the recognized brand name and location information of the first scan terminal 100 at the time of shooting are preset according to the event. It is determined whether it matches the brand name and location information.

As a result of the determination, if the recognized brand name and the location information of the first scan terminal 100 at the time of shooting match the preset brand name and location information according to the event, the providing unit 320 may include virtual content according to the event, Rewards and the like are provided to the corresponding first scan terminal 100.

For example, in an event in which a free tasting ticket is provided in a first-come, first-served basis to 1,000 users who recognize the Coca-Cola brand in a region within a radius of 3 km of Exit 1 of Gangnam Station, the first scan terminal 100 exits Gangnam Station Exit 30 When the image information of the product containing the Coca-Cola brand near the meter and the location information of the first scan terminal 100 (for example, near 30 meters from Gangnam Station Exit 1) are transmitted to the advertisement service providing server 300, The advertisement service providing server 300 recognizes the Coca-Cola brand within the video information.

In addition, the providing unit 320, the location information of the recognized Coca-Cola brand and the corresponding first scan terminal 100 (for example, near 30 meters from Gangnam Station Exit 1) and provides a free tasting ticket to 1000 first-come, first-served basis. According to the event, the comparison between Coca-Cola brands within a 3Km radius of Exit 1 of Gangnam Station provides a free tasting ticket to the first scan terminal 100 according to the matching of information.

Further, as a result of the determination, when the recognized brand name and the location information of the first scan terminal 100 at the time of shooting match the preset brand name and location information according to the event, the accumulator 330, the corresponding first scan terminal Accumulate and store information about (100). In addition, when the number of information matching cases reaches a preset reference value, the payment unit 350 displays virtual contents, rewards, etc. according to the event to a plurality of scan terminals including the accumulated first scan terminal 100. It can also be provided.

For example, in the event of providing a 20% discount coupon on a first-come, first-served basis to 100 users who recognize the Coca-Cola brand in the area within a radius of 1 km from Exit 3 of Sinnonhyeon Station, the first scan terminal 100 is in Shinnonhyeon. Advertisement service providing server that provides information on the location of the first scan terminal 100 (for example, near 100 meters of Exit 3 of Sinnonhyeon Station) and video information that captures a product containing the Coca-Cola brand near the exit 3 of the station. 300), the advertisement service providing server 300 recognizes the Coca-Cola brand in the video information.

In addition, the advertisement service providing server 300 provides the recognized location information of the Coca-Cola brand and the corresponding first scan terminal 100 (for example, near 100 meters from Exit 3 of Sinnonhyeon Station) to 100 first-come-first-served restaurants 20 % Compares between Coca-Cola brands within 1 km of Exit 3 of Sinnonhyeon Station according to the event that provides the discount coupon, accumulates the number of terminals with matching information, including the first scan terminal 100 according to the matching of information do.

In addition, when the number of accumulated terminals reaches 100 preset according to an event, the advertisement service providing server 300 provides a restaurant 20% discount ticket to 100 or more scan terminals including the corresponding first scan terminal 100 do.

As described above, the advertisement service providing server 300 includes location information of the first scan terminal 100 and specific information (for example, a brand name, a business name, etc.) in video information provided by the first scan terminal 100. When a predetermined event condition is satisfied, virtual content, a reward, etc. according to the corresponding event are provided in real time, or when the number of correct answerers satisfies a preset event condition, virtual content, a reward, etc. according to the event may be provided. .

Hereinafter, the operation process according to the configuration of the advertisement service providing server of FIG. 2 will be described in detail with reference to FIG. 3 as an example. However, the embodiment is only one of various embodiments of the present invention, it will be apparent that it is not limited thereto.

Referring to FIG. 3, (a) the advertisement service providing server 300 transmits and receives the photographed or scanned data from the first scan terminal 100 that photographs and scans the advertisement product, and then receives the first scan terminal 100 Create a binary tree with parent node as the top node.

Then, (b) when the screen of the first scan terminal 100 is scanned by the second scan terminal 400 (1), the number of scanned terminals 1 is displayed on the screen of the first scan terminal 100. 2, the advertisement service providing server 300 positions the second scan terminal 400 (1) in the lower node.

In addition, (c) the advertisement service providing server 300 increases the type or number of AR content or VR content that can be output from the first scan terminal 100, and the first scan terminal 100 can display it. do.

And, (d) the advertisement service providing server 300 manages a node or branch generated based on the first scan terminal 100, and scan terminals 400 (1), ... 400 ( By managing the number of n)), (e) when the number of scans of a preset number is counted, a preset reward can be paid to the first scan terminal 100, and the number or type of AR content or VR content is also increased to unlock. It is possible to output all the contents.

(f) At this time, when coffee is received offline from the first scan terminal 100, the image photographed in this scene is shared with the second scan terminal 400 (1) to the Nth scan terminal 400 (n). By doing so, the user of the rest of the terminals can also be motivated to scan to acquaintances.

In addition, in (e), when a user who scans a VR screen exceeds a preset number, a reward set as a destination may be provided to a terminal located within a specific location range among users who scan the VR screen. For example, if the total number of users who scanned the VR screen is 5, a free coupon for 1 bottle is provided to user 1 or user 5, or 3 or more users who scanned the VR screen of user 1 who scanned the product logo. In order to allow users 1,2,3 to see the recipes of famous chefs using the product, or to provide 10% discount coupons to groups of 6 or more at the end of the year at Family Restaurant Company A, the above services are linked with location-based stores in Dongyeoido. You can use it, and Seoyeoido Branch can offer a 20% discount for meetings of 5 or more people.

The description of the advertisement service providing method of paying rewards based on the number of cumulative scans based on the location of FIG. 2 and 3 has not been described. Since the contents can be easily inferred from the same or described contents, the following description will be omitted.

FIG. 4 is a diagram illustrating a process in which data is transmitted and received between each of the components included in the advertisement service providing system for paying rewards in the cumulative number of scans using the virtual content of FIG. 1 according to an embodiment of the present invention. Hereinafter, an example of a process in which data is transmitted and received between each of the components will be described with reference to FIG. 4, but the present application is not limited to such an embodiment, and illustrated in FIG. 4 according to various embodiments described above. It is apparent to those skilled in the art that the process of transmitting and receiving data can be changed.

Referring to FIG. 4, the advertisement service providing server 300 receives a scanned or photographed screen from the first scan terminal 100 (S4100), and searches for a URL or virtual content corresponding to the scanned article (S4200) ).

Then, the advertisement service providing server 300 provides virtual content to the first scan terminal 100 and outputs AR content or VR content when output from the first scan terminal 100 (S4400). .

Meanwhile, when the screen of the first scan terminal 100 is scanned by the second scan terminal 400 (1) (S4500), the advertisement service providing server 300 receives a scan event from the first scan terminal 100. It receives (S4600), increases the scan count and starts unlocking the item (S4700).

Then, the unlocked item is transmitted from the advertisement service providing server 300 to the first scan terminal 100 (S4710), and the increased item, counted numbers, and virtual content can be provided in the first scan terminal 100. Yes (S4720).

On the other hand, when the second scan terminal 400 (1) scans its screen by the Nth scan terminal 400 (n) (S4800), it transmits it to the advertisement service providing server 300 (S4810), The advertisement service providing server 300 generates a binary tree having the second scan terminal 400 (1) as a top-level parent node, and simultaneously increases the counted number of the first scan terminal 100 and unlocks the item. To provide more (S4820, S4930).

Then, the advertisement service providing server 300 checks whether the counted number satisfies n, which is a preset number (S4900), and if so, pays the reward to the first scan terminal 100, and the second scan terminal 400 (1)) to the N-th scan terminal 400 (n) may provide a notification notifying that the reward has been paid (S4910).

The order between the above-described steps (S4100 to S4910) is only an example, and is not limited thereto. That is, the order between the above-described steps (S4100 ~ S4910) may be mutually variable, some of which may be executed or deleted simultaneously.

The description of the advertisement service providing method of paying rewards based on the number of cumulative scans based on the location of FIG. 4 is not described above. Since the contents can be easily inferred from the same or described contents, the following description will be omitted.

5 is an operation flowchart for explaining a method of providing an advertisement service for paying a reward with a number of location-based cumulative scans according to an embodiment of the present invention. Referring to FIG. 5, the advertisement service providing server photographs an advertisement article in the first scan terminal and receives a virtual content corresponding to the advertisement article from the first scan terminal (S5100).

In addition, the advertisement service providing server provides the virtual content corresponding to the advertisement item to the first scan terminal (S5200), and when capturing the virtual content displayed on the first scan terminal in the second scan terminal, the second scan terminal The first cumulative terminal is counted (S5300).

In addition, the advertisement service providing server, when the terminal photographing the screen of the second scan terminal forms a branch so that the node of the binary tree extends to the lower layer, counts the level corresponding to the depth of the node (S5400) ), If the level of the node is a level of a predetermined number, at least located within a specific location range among the first scan terminal, the second scan terminal, and the terminal capturing the screen of the second scan terminal, which first scanned the advertisement item The user pays the reward set in advance to one terminal (S5500).

The description of the advertisement service providing method of paying rewards based on the number of cumulative scans based on the location of FIG. 5 is not described above. Since the contents can be easily inferred from the same or described contents, the following description will be omitted.

The advertisement service providing method for paying a reward in a location-based cumulative number of scans according to an embodiment described with reference to FIG. 5 is in the form of a recording medium including instructions executable by a computer, such as an application or program module executed by a computer Can also be implemented as Computer readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. Also, the computer-readable medium may include any computer storage medium. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data.

The advertisement service providing method for paying rewards in the number of location-based cumulative scans according to an embodiment of the present invention described above may include an application installed in a terminal (this may include a program included in a platform or an operating system basically mounted in the terminal). It may be executed by an application (i.e., a program) installed directly on the master terminal through an application providing server such as an application store server, an application or a web server related to a corresponding service. In this sense, the advertisement service providing method for paying rewards with the number of location-based cumulative scans according to an embodiment of the present invention described above is implemented as an application (that is, a program) basically installed in a terminal or directly installed by a user, It may be recorded on a computer readable recording medium.

The above description of the present invention is for illustration only, and a person having ordinary knowledge in the technical field to which the present invention pertains can understand that it can be easily modified into other specific forms without changing the technical spirit or essential features of the present invention. will be. Therefore, it should be understood that the embodiments described above are illustrative in all respects and not restrictive. For example, each component described as a single type may be implemented in a distributed manner, and similarly, components described as distributed may be implemented in a combined form.

The scope of the present invention is indicated by the following claims rather than the above detailed description, and it should be interpreted that all changes or modified forms derived from the meaning and scope of the claims and equivalent concepts thereof are included in the scope of the present invention. do.

Claims (7)

A method for providing a location-based advertisement service executed in an advertisement service providing server,
Photographing an advertisement article in a first scan terminal and receiving a request for virtual content corresponding to the advertisement article from the first scan terminal;
Providing virtual content corresponding to the advertisement item to the first scan terminal;
Counting the second scan terminal as a first cumulative terminal when capturing the virtual content displayed on the first scan terminal at a second scan terminal;
Counting a level corresponding to the depth of the node when the terminal photographing the screen of the second scan terminal forms a branch such that the node of the binary tree extends to a lower layer; And,
When the level of the node is a level of a predetermined number, at least the first scan terminal, the second scan terminal, and the terminal scanning the screen of the advertisement article are located within a specific location range A step of paying a predetermined reward by a user to a single terminal;
A method of providing an advertisement service for paying rewards with a cumulative number of scans based on location, including a method. According to claim 1,
The first scanning terminal, the second scanning terminal, and the terminal photographing the screen of the second scanning terminal provide an advertisement service for providing rewards with a cumulative number of location-based scans that provide corresponding location information when accessing the advertisement service providing server Way. According to claim 1,
When the level of the node is a level of a preset number, it is preset as any one of the first scan terminal, the second scan terminal, and the terminal that photographs the screen of the second scan terminal, which first scans the advertisement item. After the step of paying the reward,
Providing user information of a plurality of scan terminals constituting a node of a binary tree to a level of the preset number to a social media account of the first scan terminal;
And further comprising, location-based cumulative number of scans advertisement service providing method for paying rewards. According to claim 1,
When the level of the node is a level of a preset number, it is preset to any one of the first scan terminal, the second scan terminal, and the terminal that photographs the screen of the second scan terminal, which first scans the advertisement item. After the step of paying the reward,
Photographing by driving the camera of the first scan terminal when using the reward in the first scan terminal; And
Streaming the captured image to a plurality of scan terminals constituting a node of a binary tree up to a level of the preset number;
And further comprising, location-based cumulative number of scans advertisement service providing method for paying a reward. According to claim 1,
When photographing the virtual content displayed on the first scan terminal in a second scan terminal, the step of counting the second scan terminal as a first cumulative terminal,
Displaying 1, which is the number of the first cumulative terminal, on the first scan terminal;
Including,
When the terminal photographing the screen of the second scan terminal forms a branch so that the node of the binary tree extends to the lower layer, the number 1 of the first scan terminal is changed in real time to increase, the location-based cumulative scan How to provide advertising services that pay channel rewards. The method of claim 5,
When the terminal photographing the screen of the second scan terminal forms a branch so that the node of the binary tree extends to the lower layer, the first scan terminal, the second scan terminal, and the terminal disposed at the node of the lower layer A method of providing an advertisement service in which a number corresponding to the level of a node is changed in real time, and a reward is paid with a cumulative number of scans based on location. According to claim 1,
The virtual content is composed of a plurality of lock (Lock) items,
As the number of terminals scanning the first scan terminal or the second scan terminal increases, the type and number of the plurality of lock items displayed by being unlocked in a predetermined order increases, and rewards are paid based on the number of location-based accumulated scans. How to provide advertising services.

Images