KR20200030978A - Method, system and non-transitory computer-readable recording medium for vertifying marketaility of product or service - Google Patents

Abstract

According to one embodiment of the present invention, a method for verifying marketability of a product or a service comprises the steps of: collecting basic information of a company and product or service information; forming a marketability verification group based on the basic information of the company and the product or service information; collecting opinions after use of a product or a service of the company from the marketability verification group and providing awards; analyzing the collected opinions related to the product or the service of the company; identifying a disposition of a positive group leaving a positive opinion from the marketability verification group; and providing the opinion of the marketability verification group and the disposition of the positive group.

Description

METHOD, SYSTEM AND NON-TRANSITORY COMPUTER-READABLE RECORDING MEDIUM FOR VERTIFYING MARKETAILITY OF PRODUCT OR SERVICE

The present invention relates to a method, a system and a non-transitory computer-readable recording medium for verifying the marketability of a product or service, and more specifically, to verify the marketability of a company before launching a new product or service Methods, systems, and non-transitory computer-readable recording media for establishing strategies to secure customers.

In general, companies develop products or services to obtain profits, and sell or provide them to the market. Even now, many companies are launching new products or services on the market, some of which get a good response, while others are turned away.

There are many reasons why the products or services provided by a company are disregarded in the market, but the biggest cause is that there is less demand for the products or services in the market.

As such, the absence of demand for a product can hinder the growth of the company if the product gets out of the market. Particularly, in the case of a small start-up company, if a new product or service fails, the existence of the company may suffer.

Therefore, it is very important for companies to check the marketability of new products or services before launching them on the market. In order to check marketability, statistically collects and records data on products or services that many companies are trying to launch, analyzes them, and based on this, identifies consumer preferences and predicts demand.

However, there is a limit in accurately predicting marketability through analysis of data on existing products or services, and in addition, in the case of start-ups or small businesses, it may be difficult to acquire related data. As such, many companies, especially start-ups or small businesses, can effectively verify the marketability of a given product or service before introducing it to the market, and further help to reach the success of the product or service. The system is in demand.

The present invention aims to solve all the problems of the above-mentioned prior art.

In addition, another object of the present invention is to provide a method and a system capable of accurately preventing a business failure by predicting marketability of a product or service accurately before a company releases a new product or service.

Furthermore, another object of the present invention is to provide a method and system for securing a customer by managing a group that shows a positive response to a product or service in the process of verifying the marketability of a new product or service.

The representative configuration of the present invention for achieving the above object is as follows.

Method for verifying the marketability of a product or service according to an embodiment of the present invention, the step of collecting the basic information and product or service information of the enterprise, based on the basic information and product or service information of the enterprise marketability verification team Step of constructing, collecting opinions and providing compensation after the use of the company's products or services from the marketability verification team, analyzing the opinions of the collected companies' products or services, and positive groups that left positive feedback from the marketability verification team It includes identifying the tendency of the company and providing the company with the opinion of the marketability verification group and the tendency of the positive group.

According to an embodiment of the present invention, opinions collected from the marketability verification group may include satisfaction of product design or product or service quality, improvement, reasonable price, and intention to purchase.

According to an embodiment of the present invention, in the step of analyzing the opinions of the collected companies 'products or services, demand may be predicted based on the intention to purchase among the opinions of the companies' products or services collected from the marketability verification group.

According to an embodiment of the present invention, in the step of determining the tendency of the positive group, the digital information including the hashtag, posting, and customer inquiry of the positive group is analyzed and the economic decision tendency and behavior preference are determined based on the digital information. You can.

The method for verifying the marketability of a product or service according to an embodiment of the present invention may further include a step of establishing a marketing plan based on the opinion of the marketability verification group and the propensity of the positive group.

A system for verifying the marketability of a product or service according to an embodiment of the present invention comprises a corporate information management unit that manages basic information and product or service information of a company, and basic corporate information and product or service information Positive feedback from the marketability verification group management unit that manages the basic information of the marketability verification group, the comment management unit that collects and analyzes opinions of companies' products or services from the marketability verification group, and the compensation management unit and comment management unit that manages the compensation provided to the marketability verification group It includes a positive group management unit that grasps and manages the tendency of the positive group who left the.

According to the present invention, it is possible to prevent a business failure of a company, particularly a start-up company or a small business, by accurately predicting the marketability of the product or service through a marketability verification group before a company releases a new product or service.

In addition, according to the present invention, in the process of verifying the marketability of a new product or service, it is possible to secure a customer by separately managing a positive group that left a positive opinion among the marketability verification groups, and further establish a marketing strategy based on this.

1 is a view schematically showing an entire system for verifying marketability according to an embodiment of the present invention.
2 is a view showing the internal configuration of a marketability verification system according to an embodiment of the present invention.
3 is a view showing a flow of a method for verifying marketability according to an embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings in order to enable those skilled in the art to easily implement the present invention.

Certain components described in this specification may be implemented by changing from one embodiment to another without departing from the spirit and scope of the present invention. In addition, it should be understood that the arrangement or order of individual components in each embodiment may be changed without departing from the spirit and scope of the present invention.

Therefore, the detailed description to be described later is not intended to be taken in a limiting sense, and the scope of the present invention should be taken to cover the scope claimed by the claims of the claims and all equivalents thereto.

System for verifying marketability of products or services

1 is a view schematically showing an entire system for verifying marketability according to an embodiment of the present invention.

Referring to FIG. 1, the marketability verification system 100 is a system for verifying marketability of a product or service of a company 200 and establishing a strategy for securing customers based on the marketability verification system 100. It is implemented in connection with the company 200 and the marketability verification group 300.

Specifically, the marketability verification system 100 receives information from the company 200 through the marketability verification group 300 and receives an opinion about the product or service of the company 200 through the marketability verification group 300, based on which the product or service of the company 200 Prove the marketability of the company and provide a way for the company 200 to secure customers.

To this end, the company 200 provides company information, product or service information, and information about target customers to the marketability verification system 100. Product or service information includes basic models, prototypes, prototypes, related photos or videos created with only core functions to predict demand and improve behind-the-scenes prior to market launch, and target customer information mainly consumes products or services Consumer's gender, age, occupation, and income level.

The marketability verification group 300 may receive information on a product or service of the company 200 from the marketability verification system 100 and provide opinions on it. The marketability verification group 300 may be formed of, for example, a group who is interested in or wants to experience a corresponding product or service, or provides a review for the product or service, and wants to compensate.

As described above, the marketability verification unit 300 may be provided with information about the product or service of the company 200 from the marketability verification system 100, which information is a smartphone, tablet, notebook computer, PDA, and web pad. , It is possible to acquire from the marketability verification system 100 through a digital device equipped with a computing capability by equipped with a microprocessor and equipped with a memory means such as a mobile phone. For example, the marketability verification unit 300 may obtain product or service information from the marketability verification system 100 using an application (not shown) pre-installed on the digital device and provide opinions regarding the product or service. Here, the application may be downloaded from a known web server (not shown), and the application is replaced with a hardware device or a firmware device capable of performing substantially the same or equivalent function as that of at least a portion of the application. It may be.

The marketability verification group 300 may be composed of personnel separately approved by the marketability verification system 100. For example, the marketability verification group 300 may fill out the membership registration form provided by the marketability verification system 100 and configure targeted personnel. Membership for the composition of the marketability verification group 300 may be made online, and the marketability verification system 100 may be configured for the name, gender, age, occupation, contact information, and delivery of individual members when the marketability verification group 300 is configured. You can request basic information such as your address and the product or service area of interest. The marketability verification system 100 may perform effective verification by constructing an appropriate verification group according to a product or service through basic information of individual members of the marketability verification group 300.

2 is a view showing the internal configuration of a marketability verification system according to an embodiment of the present invention, the marketability verification system according to an embodiment of the present invention will be described in more detail with reference to the following. The marketability verification system 100 according to an embodiment of the present invention includes a corporate information management unit 110, a verification group management unit 120, an opinion management unit 130, a compensation management unit 140, a positive group management unit 150, and a communication unit 160 ) And the control unit 170. According to the present embodiment, these components may be program modules that communicate with at least a portion of them and an external system (not shown), and these program modules are marketability verification systems (in the form of operating systems, application programs, and other program modules). 100), or may be physically stored on various well-known storage devices. In addition, these program modules may be stored in a remote storage device capable of communicating with the marketability verification system 100. Meanwhile, these program modules include, but are not limited to, routines, subroutines, programs, objects, components, data structures, etc. that perform specific tasks to be described later or execute specific abstract data types.

First, the enterprise information management unit 110 may manage basic information and product or service information of the enterprise 200. For example, the basic information of the company 200 may include the history of the company, products or services released to the market, sales volume, major consumer groups, etc., and the product or service information may include information about products or services that wish to verify marketability. Types, detailed specifications, prices, and target audiences (gender, age, occupation, etc.) can be included. The enterprise information management unit 110 receives and manages the information from the enterprise 200 for accurate and efficient marketability verification, and may request the enterprise 200 to update the information periodically or irregularly as necessary.

The verification group management unit 120 performs a function of configuring the verification group 300 for verifying the marketability of the product or service based on the basic information and the product or service information of the company 200 in connection with the company information management unit 110. . To this end, the verification group management unit 120 may manage information such as the name, gender, age, occupation, contact information, address for delivery, and a product or service field of interest of individual members of the marketability verification group 300.

The opinion management unit 130 collects and analyzes opinions after using the products or services of the company 200 from the marketability verification group 300 and analyzes them. The opinion management unit 130 collects the satisfaction of the product design or product or service quality, improvement, reasonable price, purchase intention, etc. of the product 200 provided by the marketability verification group 300 by directly experiencing the product or service. You can. In addition, the opinion management unit 130 may predict the demand for the corresponding product or service by analyzing the collected opinions of the verification group, and can specifically identify the target demand layer by grasping the demand according to gender, age, and occupation.

The compensation management unit 140 performs a function of providing and managing compensation to the marketability verification group 300. Specifically, the compensation management unit 140 provides benefits when purchasing the corresponding product or service for members of the marketability verification group 300 participating in the marketability verification, or provides cash, gift certificates or coupons or points that can be used separately, within the system It can provide benefits such as providing additional services.

The positive group management unit 150 performs a function of identifying and managing a positive group that has left a positive opinion in the opinion management unit 130. For example, the positive group management unit 150 extracts a case in which a product or service quality satisfaction is higher than a preset score or a purchase intention among the opinions collected through the opinion management unit 130, and is applicable from the verification unit management unit 120 It is possible to receive and manage the basic information of the marketability verification group 300 that presented the opinion.

In addition, the positive group management unit 150 may also perform a function of analyzing the tendency of members who have left a positive opinion. In order to analyze the tendency of the positive group, the positive group management unit 150 collects hashtags, postings, customer inquiries, etc. of preferences of the positive group members, and analyzes it to grasp economic decision making tendencies and behavior preferences.

The positive group members identified by the positive group management unit 150 may be purchased customers (customers who can purchase the product or service), promotional customers (customers who can help promote the product or service), and investment customers in the future. Customers who can invest in related products or services). In addition, the tendency of the positive group analyzed by the positive group management unit 150 can be used to establish a marketing plan in the enterprise.

The communication unit 160 enables communication with the enterprise information management unit 110, the verification group management unit 120, the opinion management unit 130, the compensation management unit 140, the positive group management unit 150, and other external devices.

The control unit 170 may perform a function of controlling the flow of data between the enterprise information management unit 110, the verification unit management unit 120, the opinion management unit 130, the compensation management unit 140, and the positive group management unit 150. That is, the control unit 170 according to the present invention, by controlling the data flow between each component of the external / to the marketability verification system 100 or each component of the marketability verification system 100, the enterprise information management unit 110, The verification group management unit 120, the opinion management unit 130, the compensation management unit 140, and the positive group management unit 150 may control each to perform a unique function.

Method for verifying the marketability of a product or service

3 is a view showing a process of a method for verifying the marketability of a company's products or services according to an embodiment of the present invention.

Referring to FIG. 3, first, company information and product or service information are collected from a company (S110). This may be done in a manner in which a company verifies marketability before launching among its products or services and further provides product or service information to establish a customer acquisition strategy, and may be achieved through the enterprise information management department of the marketability verification system described above.

Next, a marketability verification group is formed based on the basic information of the company and product or service information to be verified (S120). The marketability verification group can be selected from among the members already managed by the marketability verification system, who are interested in products or services subject to marketability verification, and who meet the conditions set by the company as the main target. If necessary, it may be possible to add a new verifier in addition to the members already managed by the marketability verification system. The composition of the marketability verification group may be achieved through the verification group management unit of the marketability verification system described above.

When the marketability verification team is formed, opinions are collected and rewards are provided after using the company's products or services from the marketability verification team (S130). To this end, we provide prototypes and samples of the company's products or services to the marketability verification team, and obtain opinions after use from the marketability verification team by means of surveys and interviews. For example, after using the product, the marketability verification group can access the application in which the user verification system is implemented, and write comments on items such as product design, product or service quality satisfaction, improvement, reasonable price, and purchase intention. However, these opinions can be managed through the opinion management department of the marketability verification system.

To the members of the marketability verification group that provided usage opinions, rewards can be provided in various ways through the compensation management unit of the marketability verification system, for example, by providing benefits when purchasing the product or service, providing cash, gift certificates, coupons, or points. You can.

If opinions after using a company's products or services are collected from the marketability verification group, the opinions of the collected companies' products or services are analyzed (S140). By analyzing opinions on the collected products or services of the company, the demand for the products or services can be predicted in advance, and the target layer can be clearly set by identifying demands by gender, age, and occupation. In addition, it is possible to identify and classify positive groups that left positive opinions among the marketability verification teams. This opinion analysis process may be performed through the opinion management unit of the marketability verification system.

After classifying the positive groups that left positive opinions by analyzing the opinions of the collected companies' products or services, the propensity of this positive group is grasped (S150). For example, we collect hashtags, postings, customer inquiries, etc. through social media, blogs, homepages, system usage history, etc. of members included in the positive group, and analyze them to analyze economic decision making preferences and behavior preferences I can grasp the back.

As such, after collecting opinions after using the products or services of the marketability verification group and analyzing them, the opinions of the marketability verification group and the propensity of the positive group are provided to the companies (S160). The company can decide whether to improve products or services based on the opinions of the marketability verification group and the tendency of positive groups, and establish effective marketing strategies by clarifying the target demand layer. In addition, through the positive collective information provided, companies can invest in customers who are likely to purchase the product or service in the future, promotional customers who can help actively promote the product or service, and business related to the product or service. It can be classified and used as a potential investment customer. For example, by providing them with information about a product or service, a sample product, or related market information, they can induce purchase, promotion, and investment.

As described above, according to an embodiment of the present invention, by managing a positive group that left a positive opinion by the marketability verification group, it can be used for marketing, such as securing them as direct customers of the company or using them for the promotion of products or services.

One embodiment of the present invention described above is implemented in the form of program instructions that can be executed through various computer components may be recorded in a computer-readable recording medium. The computer-readable recording medium may include program instructions, data files, data structures, or the like alone or in combination. The program instructions recorded on the computer-readable recording medium may be specially designed and configured for the present invention or may be known and usable by those skilled in the computer software field. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tapes, optical recording media such as CD-ROMs and DVDs, and magneto-optical media such as floptical disks. medium), and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of the program instructions include not only machine language codes produced by a compiler, but also high-level language codes executable by a computer using an interpreter or the like. The hardware device can be changed to one or more software modules to perform the processing according to the present invention, and vice versa.

In the above, the present invention has been described by specific matters such as specific components and limited examples and drawings, but it is provided to help a more comprehensive understanding of the present invention, and the present invention is not limited to the above embodiments, but Those skilled in the art to which the invention pertains may seek various modifications and changes from these descriptions.

Therefore, the spirit of the present invention is not limited to the above-described embodiment, and should not be determined, and all ranges equivalent to or equivalent to this claim, as well as the claims described below, belong to the scope of the spirit of the present invention. Would say

100: marketability verification system
110: Corporate Information Management Department
120: verification team management department
130: opinion management department
140: compensation management department
150: positive group management
160: communication unit
170: control unit
200: Enterprise
300: verification team

Claims (7)

As a method for verifying the marketability of a product or service,
Collecting basic company information and product or service information,
Constructing a marketability verification group based on the basic information of the company and product or service information,
Collecting opinions after using the products or services of the company from the marketability verification group and providing compensation;
Analyzing the collected opinions of the company's products or services,
Identifying the tendency of the positive groups who left positive opinions in the marketability verification group and
Providing the opinion of the marketability verification group and the tendency of the positive group to the company
How to include. According to claim 1,
The opinion collected from the marketability verification group includes satisfaction, improvement, reasonable price, and intention to purchase the product design or product or service quality of the company. According to claim 2,
In the step of analyzing the collected opinions of the company's products or services, the method predicts demand based on a purchase intention among the opinions of the enterprises' products or services collected from the marketability verification group. According to claim 1,
In the step of determining the propensity of the positive group, a method of analyzing the digital information including the hashtag, posting, and customer inquiry of the positive group and grasping economic decision propensity and behavior preference based on the digital information. The method of claim 1.
And further comprising establishing a marketing plan based on the opinion of the marketability verification group and the propensity of the positive group. A non-transitory computer-readable recording medium recording a computer program for executing the method according to any one of claims 1 to 5. A system for verifying the marketability of a product or service,
Corporate information management department that manages the basic information and product or service information of the company,
A marketability verification group management unit that manages basic information of the marketability verification group based on the basic information of the company and product or service information,
An opinion management unit that collects and analyzes opinions after using the products or services of the company from the marketability verification group,
Compensation management unit to manage the compensation provided to the marketability verification team and
Positive group management unit that grasps and manages the tendency of positive groups that have left positive opinions
System comprising a.

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