KR20200026383A - System and method of poll using block-chain technology - Google Patents

Abstract

The present invention relates to a blockchain-based advertisement method which comprises the steps of: registering survey information to a survey account of an advertiser in a chain; conducting a survey based on the registered survey information; and transferring an amount corresponding to a survey participation event from the survey account to an account of a user, when the event occurs by the user in a form set in the survey information. The blockchain-based advertisement method further includes a report creation step of providing a report form according to selection of the user based on the survey result of the user, who participates in the registered survey, and creating a report.

Description

Blockchain based survey method and system {SYSTEM AND METHOD OF POLL USING BLOCK-CHAIN TECHNOLOGY}

The present invention relates to a blockchain based survey method and a system for performing the same.

Recently, as various networks and the Internet have made rapid progress, general consumers are exposed to various forms of advertisements, and the frequency of exposure to advertisements is also increased. These advertisements affect consumers' preferences and tastes, change the attributes that consumers value, and differentiate the competition from other features than price. The influence of consumers with information is also increasing.

As the importance of advertising grows, the advertising agency as an intermediary between the advertiser and the general user is growing with the specialized knowledge and platform for the advertising that is difficult for the advertiser. In such a situation, the advertiser wants to obtain accurate analysis results of the advertising effect, and the general user wants to receive direct / indirect rewards for participating in the advertisement in various forms (click, survey participation, video watching, etc.). .

As described above, in order for an advertiser to obtain an accurate analysis result of an advertisement, survey information of general users is required.

However, the existing survey system is provided by the intermediary (eg, platform operator or survey agency) to own and analyze the advertising activity data, which is difficult for the advertiser to receive the basic data and the analyzed results and to trust the received results. . In addition, general users want to be compensated for participating in the advertisement, but since most of the budget prepared by the advertiser is absorbed as a fee from the platform operator or the advertising agency, the compensation to the total budget is insignificant.

Meanwhile, as cryptocurrency has become a hot topic in recent years, block-chain, a technology based on cryptocurrency, has also attracted attention. Blockchain is a distributed data storage environment where small data called 'blocks' are managed in a chain-shaped, chain-based distributed data storage environment created based on P2P method, so that no one can modify them arbitrarily and anyone can see the result of the change. Data forgery prevention technology based on computing technology.

The block records all transaction details that were propagated to users before the block was found, and it is transmitted to all users in a peer-to-peer manner so that the transaction details cannot be arbitrarily modified or missed. A block has a link to the date it was found and the previous block, and this set of blocks is called a blockchain. Unlike keeping transaction records on a central server when trading with electronic money, blockchain shows changes to all users and prevents counterfeiting compared to each other.

Therefore, when such a blockchain technology is combined with an advertising system, a more reliable survey system can be expected between the advertiser and the general user, excluding the existing intermediary.

An object of the present invention is to provide an advertising method that allows advertisers to receive reliable survey data based on blockchain technology, and general users to receive enhanced rewards, and a survey system for performing the same.

Technical problems to be achieved in the present invention are not limited to the above-mentioned technical problems, and other technical problems not mentioned above will be clearly understood by those skilled in the art from the following description. Could be.

In order to solve the above technical problem, the survey information is registered in the survey account of the advertiser in the chain, the step of executing the survey based on the registered survey information, the form set in the survey information When a survey participation event is generated by the user, the amount corresponding to the generated event is transferred from the survey account to the user's account, the survey result of the user who participated in the registered survey In accordance with the present invention, there is provided a report form according to a user's selection and provides a blockchain-based advertising method characterized in that it further comprises a report generation step of generating a report as a solution to the problem.

In addition, the advertisement information is to provide a blockchain-based advertising method, including at least one of the content of the advertisement, the amount of advertising, compensation and the target of advertising as a solution to the problem.

The advertisement content may include at least one of an advertisement period, an advertisement type, and a participation method, and the advertisement amount includes a total amount of the rewards paid through the executed advertisement, and the reward is a participating user for each participation method. It is a solution to the problem to provide a blockchain-based advertising method, including the amount of compensation paid to the.

In addition, if a predetermined condition is satisfied, it is a solution to the problem to provide a blockchain-based advertising method further comprising the step of deactivating the advertisement.

In addition, the predetermined condition is to provide a blockchain-based advertising method, including at least one of the expiration of the advertising period and the running out of the advertising amount as a means for solving the problem.

In addition, the step of delivering, providing a blockchain-based advertising method, including the step of registering the advertisement participation record in the chain by using the private key of the user account as a means of solving the problem.

In addition, the step of delivering, if the advertisement participation record is normally registered in the chain, the amount of money corresponding to the generated event is transmitted to the account of the user, providing a blockchain-based advertising method As a solution of

In addition, each block constituting the chain includes a header and a body, wherein the body includes at least one of an account status, account transfer record, the advertisement information and the advertisement participation record, blockchain-based advertising method What is provided is a solution to a problem.

Another object of the present invention is to provide a computer-readable recording medium storing a program for executing a blockchain-based advertising method.

Effects obtained in the present invention are not limited to the above-mentioned effects, and other effects not mentioned above may be clearly understood by those skilled in the art from the following description. will be.

1 is a flowchart illustrating an example of an advertiser's survey execution process according to an embodiment of the present invention.
2 is a flowchart illustrating an example of a user's participation in a survey according to an embodiment of the present invention.
3 shows an example of a block structure applicable to an embodiment of the present invention.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. As those skilled in the art would realize, the described embodiments may be modified in various different ways, all without departing from the spirit or scope of the present invention. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and like reference numerals designate like parts throughout the specification.

Throughout the specification, when a part is said to "include" a certain component, it means that it may further include other components, except to exclude other components unless specifically stated otherwise. In addition, parts denoted by the same reference numerals throughout the specification means the same components.

In one embodiment of the present invention, by directly connecting the advertiser and the user to the survey system based on blockchain technology, the advertiser can reliably obtain the result data according to the execution of the survey, and the user has to go through the survey intermediary Suggest earning excellent advertising participation rewards.

In a survey method according to an embodiment of the present invention, when an advertiser registers advertisement information including a survey form and a survey amount in a survey account in a chain, the user may receive a reward through participation in the survey based on blockchain. The amount corresponding to the form in which the user participates among the advertisement amounts set by the advertiser in a transaction form may be paid to the user account.

This will be described with reference to FIGS. 1 and 2 respectively from the perspective of advertisers and users.

 1 is a flowchart showing an example of an advertiser's survey execution process according to an embodiment of the present invention, Figure 2 is a flow chart showing an example of a user's survey participation process according to an embodiment of the present invention.

First, referring to FIG. 1, an advertiser may create a survey account in a chain (S110). When the survey account is created, the advertiser may register the survey information in the chain through the corresponding account (S120). Here, the survey information may include at least one information of the survey contents, the survey amount, the reward, and the survey target. Again, the survey contents can be set such as survey period, survey type (image, video, text, flash, etc.), participation method (simple view, click, survey, etc.), and the amount of compensation is the survey period. It can mean the total amount paid as participant rewards within. In addition, the reward refers to the amount of individual compensation paid to each participating user by participation method, the survey target is advertisers based on statistical information (eg, age, region, interests, hobbies, occupation, etc.) set in the user account May be information for setting a target to which the survey is to be exposed.

When the survey information is registered in the chain, the survey may be executed (S130). In this case, when the survey is executed, the survey is exposed as set in the survey information, and as the user participates in the survey, the amount of the advertising amount corresponding to the participation type can be moved from the advertiser account to the user account. It may mean that there is (ie, compensation available). In addition, the fact that the survey is executed may include a process of requesting to expose or publish the survey to a platform (eg, a dedicated application, a portal site, an SNS, etc.) to which the survey may be exposed.

The survey may be active until the preset termination condition is satisfied (S140), and when the termination condition is satisfied, the survey may be deactivated (S150). Here, the preset termination condition may include expiration of the survey period included in the survey information, exhaustion of the compensation amount, etc. The advertiser may monitor the compensation amount through his account and set an additional amount as needed. have.

Although not shown in FIG. 1, the method may further include a report generation step of providing a report form according to a user's selection and generating a report according to a survey result of a user who participated in the registered survey.

More specifically, there is a hassle for the advertiser to reorganize the data of the survey according to the purpose. The advertiser can select at least one preset report form in the advertiser's account, and the survey data is set in the advertiser's account. It can be listed on the report form and passed along with the raw data to the advertiser.

The report form may be divided according to a survey subject's age, interests, and the like, and may be provided to include a function of displaying the result in a graph.

However, the report form is just described for convenience of explanation, for example, the user can use the report form can be variously changed as needed

Next, referring to FIG. 2, an individual user may create an account to be used in a chain (S210). At this time, the private key and the public key may be generated together with the account, and statistical information may be set together during the account creation process. Since statistical information is as described above with reference to FIG. 1, redundant descriptions are omitted. The private key may be generated as a hash value combining a random string and a timestamp, and the public key may be generated using a predetermined algorithm (eg, an elliptic curve multiplication function) based on the private key. The key generation method is exemplary and is not necessarily limited thereto.

When the account is created, the user can search for the survey in progress through the generated account of her (S220). Here, the search for a survey means to run a survey-only application for profit purposes, to view a survey displayed on the application, or to actively perform a survey search on a search site such as a portal site, or simply to surf the SNS during a surfing process. This may mean that you are naturally exposed to surveys published on portal sites or web pages.

When a user searches for a survey that he or she wants to participate in or is exposed to a survey, the user may generate a survey participation event according to a participation method (banner click, video viewing, quiz, survey, etc.) preset in the survey. (S230). Completion of survey participation according to the participation method may be determined according to a separate algorithm on a platform exposing the survey, and a survey participation event may be generated according to a survey participation signal of the corresponding user on the platform. Here, generating the survey participation event may include a process of requesting to register a survey participation record (Poll Transaction) in a chain using a private key.

When the survey participation record (Poll Transaction) is normally registered on the blockchain, the compensation amount set in the participation method of the survey may be transferred to a user account (for example, a cryptocurrency wallet) (S240).

1 may be executed in the terminal of the advertiser (a fixed terminal such as a PC or a mobile terminal such as a smart device), and the process illustrated in FIG. 2 may be executed in a user terminal. In the application that implements a protocol for transmitting and receiving account / block information from the chain can be installed and executed, but is not necessarily limited thereto.

Through the above-described method, advertisers can collect reliable data on survey activities and effects through their accounts, and users can receive more rewards by disappearing intermediaries, thereby enabling more active participation. In particular, since the data contained in the blockchain is virtually immutable and can be inquired transparently, reliable data can be safely shared.

Meanwhile, the above-described blockchain-based advertising method may use a customized blockchain based on the 3rd generation blockchain open source, and basic blockchain technologies such as P2P network method, data structure, and encryption method itself are existing cryptocurrencies. The method used for (e.g., Ethereum) may be employed. In addition, the consensus algorithm is preferably selected from a structure that can use all of the POW (Proof of Work), POS (Proof of Stake), dPOS (Delegated POS), PBFT (Private Byzantine fault tolerance).

Hereinafter, a block structure according to an embodiment will be described with reference to FIG. 3. 3 shows an example of a block structure applicable to an embodiment of the present invention.

Referring to FIG. 3, a block 300 according to an embodiment may include a header 310 and bodies 320 and 330. The body may again include transaction information 320 and other information 330.

The header 310 includes basic information of a block such as block creator, difficulty, count, etc. The transaction information 320 includes various information related to deposit and withdrawal according to the execution of the advertisement, and the other information 330 includes Among the information, the remaining information that does not correspond to the header 310 and the transaction information 320 may be included and may not be used for the block hash calculation.

In more detail, the header 310 may include at least one of version information indicating a software / protocol version, previous block hash information, merkle hash information, block generation time, difficulty adjustment information, and calculation nonce information.

Previous blockhash information represents the block hash of the block immediately preceding the blockchain, and the merklehash is located at the tree root when composing the transaction hash of individual transaction information in the form of a binary tree. May be a hash value. In addition, the count information may represent a count of counts starting at 0 and increasing by 1 until a hash value satisfying the condition is found.

The information of the header 310 may be a block hash that serves as an identifier of the block 300 using the information of the header 310 as an input value.

Individual transaction information is finally aggregated into the Merkle hash value, which is the hash value of the Merkle tree. The remaining information other than the calculation number of the information included in the header 310 is a value that is already determined and does not change at the time of creating the block hash, and the number of calculation information is not determined and may be a new value. have. Accordingly, it may be a proof of work, commonly referred to as a mining process, to finally obtain a block hash value and to generate a valid block having the obtained block hash value as an identifier.

On the other hand, the transaction information 320 may include at least one of the account status, the account transfer record indicating the transfer records between accounts, the survey information and the survey participation record. Here, the account status may include balances and status information of all accounts related to the execution of the advertisement on the chain, and the survey information may include survey information registered by the advertiser. In addition, the survey participation record may include a participation record of users who participated in the survey.

The present invention described above can be embodied as computer readable codes on a medium on which a program is recorded. The computer readable medium includes all kinds of recording devices in which data that can be read by a computer system is stored. Examples of computer-readable media include hard disk drives (HDDs), solid state disks (SSDs), silicon disk drives (SDDs), ROMs, RAM, CD-ROMs, magnetic tapes, floppy disks, optical data storage devices, and the like. There is this.

Accordingly, the above detailed description should not be construed as limiting in all aspects and should be considered as illustrative. The scope of the present invention should be determined by reasonable interpretation of the appended claims, and all changes within the equivalent scope of the present invention are included in the scope of the present invention.

Claims (9)

Survey information is registered in the survey account of the advertiser in the chain;
Executing a survey based on the registered survey information; And
When the survey participation event occurs by the user in the form set in the survey information, the amount corresponding to the generated event includes the step of transferring from the survey account to the user's account,
And a report generation step of providing a report form according to a user's selection and generating a report according to a survey result of a user who participated in the registered survey. According to claim 1,
And the advertisement information comprises at least one of advertisement contents, advertisement amount, reward, and advertisement target. The method of claim 2,
The advertisement content may include at least one of an advertisement period, an advertisement form, and a participation method.
The amount of advertising includes the total amount of compensation paid through the executed advertising,
The reward comprises a blockchain-based advertising method, the amount of compensation paid to the participating users for each participation method. The method of claim 3, wherein
If the predetermined condition is satisfied, further comprising the step of deactivating the advertisement, blockchain-based advertising method. The method of claim 4, wherein
The preset condition is,
And at least one of expiration of the advertisement period and exhaustion of the advertisement amount. According to claim 1,
The delivered step,
And requesting to register the advertisement participation in the chain by using the private key of the user account. The method of claim 6,
The delivered step,
And if the advertisement participation record is normally registered in the chain, an amount corresponding to the generated event is transferred to the user's account. According to claim 1,
Each block constituting the chain includes a header and a body,
The body,
And at least one of an account status, an account transfer record, the advertisement information, and an advertisement participation record. A computer-readable recording medium storing a program for executing a blockchain-based advertising method according to any one of claims 1 to 8.

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