KR20200025816A - Mehod and system for providing hashtag correction service for enhancing marketing effectiveness - Google Patents

Abstract

The present invention relates to a social network service (SNS) service which is frequently used as a means of marketing. Specifically, the present invention relates to a method for providing a hashtag correction service capable of inducing a user to correct a hashtag with the correct hashtag by providing corrective guidance on this when the user incorrectly writes the hashtag while the user uploads a post, and a system therefor.

Description

Hashtag correction service method for improving marketing effect and system for same {MEHOD AND SYSTEM FOR PROVIDING HASHTAG CORRECTION SERVICE FOR ENHANCING MARKETING EFFECTIVENESS}

The present invention relates to an SNS service that is widely used as a means of marketing. Specifically, when a user uploads a post and incorrectly writes a hash tag, the present invention can induce correction to a correct hash tag by providing a correction guide. Hashtag correction service method and system for the same.

As the spread of smart terminals expands, the use of social network services (SNS) also increases. A hashtag is introduced to efficiently classify posts uploaded to a social network service (SNS). The hashtag includes various information such as a summary of uploaded posts or keywords related to the posts.

Hash tag can also be used as a marketing means, service providers that provide a product or service is used to enhance the marketing effect by exposing a lot of hash tags related to the product or service online.

On the other hand, the service subject who uses SNS service as a marketing means hopes that the object they want to promote is entered with the correct name and exposed online, but since the hashtag input is entirely made by the user who uploads it, the user Incorrectly inputting a hashtag, ie, a character is mistakenly entered incorrectly, or a wrong name is entered frequently causes an incorrectly displayed name to be exposed online.

Considering that a large number of keyword search results are based on hashtags, if a mistyped product name or service name is entered as a hashtag as described above, even if a user searches for a keyword, it will not be included in the search results. The marketing effect may be halved, and if a wrong brand name or service name is frequently exposed, many consumers may experience confusion about what the actual brand name or service name is and thus may also cause a problem that the marketing effect is halved.

Thus, in order to solve the problem of half the marketing effect caused by a wrongly inputted hashtag by a user's mistake or misunderstanding, it is necessary to induce a user to notify and correct a wrong hashtag input. We propose a method for providing hashtag correction service and a system for the same.

Korean Publication 10-2006-0111920 (Published October 31, 2006)

In the present invention, when a user uploads an SNS post, the user first specifies which service subject corresponds to the post, and then determines whether the hash tag corresponding to the service subject is correctly inputted, and determines that the post is not correctly inputted. If the purpose is to deliver a calibration guide message to the user.

The purpose of this is to induce the user to correct the hash tag by mistake or misunderstanding, so that the service subject can fully enjoy the marketing effect through SNS.

In order to solve the above problems, a method for providing a hash tag correction service according to the present invention includes the steps of: the user terminal forwarding the upload request to the SNS server, the post includes at least one hash tag; And determining, by the SNS server, whether or not correction is necessary for the hash tag included in the post.

In addition, the method for providing a hash tag correction service, if the SNS server determines that the hash tag needs to be corrected after determining whether to correct the hash tag, the SNS server guides the correction to the user terminal. The method may further include transmitting a message.

In the hash tag calibration service providing method, the SNS server may determine whether the hash tag needs to be corrected, including: specifying a service principal corresponding to at least one information in the post; And comparing a hash tag in the post with a keyword corresponding to a service subject to determine whether the hash tag needs to be corrected.

Meanwhile, according to another embodiment of the present invention, a method for providing a hash tag correction service by an SNS server includes receiving an upload request for a post from a user terminal, the post including at least one hash tag; And determining whether or not correction is necessary for the hashtag included in the post.

The hash tag calibration service providing method may further include transmitting a calibration guide message to the user terminal when it is determined that the hash tag needs to be calibrated after determining whether to calibrate the hash tag. .

Also, in the hash tag calibration service providing method, determining whether the calibration is necessary may include: specifying a service principal corresponding to at least one information in the post; And comparing a hash tag in the post with a keyword corresponding to a service subject to determine whether the hash tag needs to be corrected.

In the hash tag correction service providing method, specifying a service principal corresponding to at least one information in the post may include comparing reference data previously provided from the service principal with at least one information in the post. The reference data may include at least one of location information, reference image, or reference text.

On the other hand, a method for providing a hashtag correction service according to another embodiment of the present invention comprises the steps of: the user terminal forwarding the upload request to the SNS server, the post includes at least one hashtag; Determining whether the SNS server is a notification target for the post, and if it is determined that the notification target is a notification target, transmitting an upload notification to a service server; And determining, by the service server, whether correction is necessary for the hash tag included in the post.

In addition, according to another embodiment of the present invention, a method for providing a hash tag correction service by a service server includes receiving an upload notification indicating that a post has been uploaded from an SNS server by an arbitrary user terminal; And determining whether or not correction is necessary for the hashtag included in the post.

According to the present invention, since the necessity of correcting the wrong input hashtag can be guided, there is an effect that the user can have an opportunity to correct the wrong input, and the service subject can enhance the marketing effect using SNS. It works.

1 is a view for explaining an example of input of a wrong hash tag.
2 is a flowchart illustrating a hash tag calibration service providing method according to a first embodiment of the present invention in order.
Figure 3 shows the detailed steps of the calibration necessity determination step.
4 is a view for explaining the use of the position information when determining whether or not correction is necessary.
5 is a view for explaining the use of a reference image when determining whether or not correction is necessary.
6 is a flowchart illustrating a hash tag correction service providing method according to a second embodiment of the present invention in order.

Details of the object and technical configuration of the present invention and the resulting effects thereof will be more clearly understood by the following detailed description based on the accompanying drawings. With reference to the accompanying drawings will be described in detail an embodiment according to the present invention.

The embodiments disclosed herein should not be interpreted or used as limiting the scope of the invention. It is obvious to those skilled in the art that the description, including the embodiments herein, has a variety of applications. Accordingly, certain embodiments described in the detailed description of the invention are intended to illustrate the invention better and are not intended to limit the scope of the invention to the embodiments.

In the present specification, a terminal is a mobile station, a mobile terminal, a subscriber station, a portable subscriber station, a user equipment, an access terminal, a personal computer. It refers to all kinds of devices capable of data communication with an external device such as a personal computer and a phone, and may include all or some functions of the corresponding device.

The functional blocks shown in the figures and described below are only examples of possible implementations. Other functional blocks may be used in other implementations without departing from the spirit and scope of the detailed description. In addition, while one or more functional blocks of the present invention are represented by separate blocks, one or more of the functional blocks of the present invention may be a combination of various hardware and software configurations that perform the same function.

In addition, the expression "comprising" certain components merely refers to the presence of the components as an "open" expression, and should not be understood as excluding additional components.

Furthermore, when a component is referred to as being “connected” or “connected” to another component, it should be understood that there may be a direct connection or connection to that other component, but there may be other components in between. do.

First, the situation of a problem to be solved by the present invention will be briefly described with reference to FIG. 1.

FIG. 1 illustrates a process in which a user takes a picture of a visited restaurant and uploads it to a post after visiting a restaurant. For example, a user can visit a restaurant named [MOLINA's] (left of FIG. 1) and then create and upload a post to leave it on SNS. For example, a user can create and upload a post like the right side of FIG. have. 1 is an example of a post editing window 10 provided by an SNS server or provided by an application for using an SNS service, and includes a first input area for inputting an image or a video. (11) and a second input area 12 for inputting text. A user may input a hash tag 13 in the second input area 12. FIG. 1 illustrates an example in which a user attempts to input a restaurant name #MOLINA as a hash tag, but mistakenly enters #MOLIMA. will be.

Hashtag typos such as these occur quite often among users, for example, if you just typed a typo, as in the above example, you misunderstood the name of the restaurant or the name of the food provided by the restaurant. In addition, these examples are not limited only to restaurants, but there may also be misinputs resulting from not knowing general tourist attractions such as mountains, seas and river names.

The present invention intends to provide an opportunity for hash tag correction by determining whether a correction is necessary for a hash tag that is incorrectly input by a user mistake or a misunderstanding, and guiding the user when the correction is necessary.

2 illustrates a hash tag correction service providing method according to a first embodiment of the present invention.

First, a configuration of the entire system for providing a hash tag correction service according to the present invention will be described with reference to FIG. 2. Referring to FIG. 2, the system may include the user terminal 100 and the SNS server 500 in a basic configuration, and may further include a service server 300.

First, the user terminal 100 is a device including a memory for storing instructions for executing a program, and a central control unit (CPU) for actually executing the instructions, and the user terminal 100 mentioned in the present description. Can be understood as a generic term for a device with the ability to edit posts and make upload requests. The type of the user terminal 100 may be preferably portable such as a smartphone, a tablet PC, a laptop, and the like. However, the type of the user terminal 100 is not necessarily limited to the portable device.

Next, the SNS server 500 refers to a server operated by a person who provides an SNS service to a plurality of users. The SNS server 500 provides a basic SNS service by receiving a post upload request directly from a user and storing the uploaded post in the server. Since the process and the type of SNS service is well known to those skilled in the art can be easily understood, a detailed description thereof will be omitted.

The hash tag correction service providing method according to the first embodiment may be basically performed by the user terminal 100 and the SNS server 500, but additionally, the service server 300 may be further included as a system configuration. . The service server 300 refers to a device operated by a service entity that provides a product or a service, and the device also includes a central control unit and a memory. For reference, the service subject mentioned in the detailed description may include a subject that provides a product or a service, such as a restaurant operator, a tourist manager, a festival operating in a tourist destination, a business entity selling goods, and the like.

Referring to FIG. 2 again, a process of providing a hash tag correction service will be described. In the hash tag correction service providing method according to the first embodiment, when the user uploads a post to the SNS server 500 through the user terminal 100, whether the SNS server 500 needs to correct the hash tag in the post. If it is determined whether the calibration is necessary, characterized in that for transmitting the calibration guide message to the user terminal (100). This will be described in detail below.

The hash tag correction service providing method according to the first embodiment may be started by sharing reference data between the service server 300 and the SNS server 500 in advance. The reference data may include various pieces of information for identifying the service subject, for example, location information of the service subject, name of the service subject, and the like, and reference images related to goods or services provided by the service subject. , Reference images, and the like, and further, reference texts previously designated by the service subject may be further included. For example, assuming that the service subject is a particular restaurant, reference data includes the restaurant's location information (address or GPS / GIS information), the restaurant's name, the image of the food sold in the restaurant, the image of the restaurant's exterior (signboard), The reference data may include a plate image provided, a table setting image when a food is provided to a consumer in the restaurant, a plurality of food names predefined in the restaurant, abbreviations of the restaurant name, and the like. For reference, the location information may be displayed as a range of a range including a specific location of the corresponding service subject. For example, when the location point of a restaurant is P, a radius of 50m around the point P may be represented as location information. have.

On the premise that the reference data is shared, the method for providing a hash tag correction service according to the first embodiment may include an SNS for a post after the user edits a post and inputs a hash tag on the user terminal 100 (S220). It may begin with the step of making an upload request to the server 500. (S230) Steps S220 and S230 may be understood as a step in which a user requests an upload of the post to the SNS server 500 by editing a post using an SNS application installed in his terminal and pressing an upload button. The post may include content such as an image (photo), a voice, a video, a hash tag and other text directly input by the user, and location information of the user terminal 100 when the post is requested to be uploaded. And a terminal identifier. In this case, the terminal identifier may include a phone number of the user terminal 100, an ID of the user, a product number of the user terminal 100, and the like, and all other types of the user terminal 100 or the user who can specify the user. Letters, numbers, combinations of letters and numbers, biometrics may be included.

After step S230, the SNS server 500 may determine whether the hash tag needs to be corrected for the post that has been the upload request. Referring to FIG. 3, in more detail, a process of determining whether a correction is necessary is described. In step S241, a service subject corresponding to at least one information in the post is specified (S241). The hash tag in the post may be divided into a step S242 of determining whether a correction is necessary by comparing whether or not the service principal is the same as a keyword previously shared or requested.

First, in step S241, before deciding directly whether a hashtag in a post needs to be corrected, it is a step of specifying which service subject the post is written to, which service subject corresponds to. This step may be performed by utilizing reference data provided by the service entity in advance, and typically, location information, reference image, and reference text may be utilized.

Referring first to the embodiment using the location information with reference to Figure 4, as mentioned earlier, the service principal can share the location information in advance, SNS server 500 includes the location information of the service subject in the post By comparing with the location information, it is possible to specify which service subject corresponds to the post. For example, if the location information previously shared by the service subject is P and the location information included in the post is also P, the SNS server 500 may determine that the post corresponds to the service subject. Alternatively, when the location information shared by the service entity in advance is a specific range centering on P and P, and the location information included in the post is P 'included in the range, the SNS server 500 may post the corresponding post. It may be determined that this corresponds to the service subject.

Next, referring to FIG. 5 (a), the SNS server 500 may specify a service subject by comparing a reference image previously shared with a content image included in the post. have. This process may be a variety of known image analysis methods, such as image analysis method for separating the objects in the image, image analysis method for determining the similarity by comparing the RGB values in the image may be used. That is, in this step, the similarity between the reference image and the content image in the post may be compared, and if the similarity value is greater than or equal to the threshold value, it may be specified that it corresponds to the service subject.

5 (b) is an embodiment for better understanding of the present invention. It is assumed that a menu sold by a particular restaurant is shared as a reference image. When the user uploads a post, the user may take a picture of a menu eaten at a restaurant and upload it. In this case, the same menu provided in the same restaurant may have a high similarity when analyzing an image. In particular, the color or shape of an object within the image, such as the color of the food, the color and shape of the plate on which the food is placed, the shape of the table on the plate or silverware, and the shape of the object on the table. When compared to the main part can be compared, accordingly, the SNS server 500 may specify that the target corresponding to the post is the service subject.

For reference, Figure 5 (b) has been described as only the reference image is an image including a menu (food) sold by the service subject to facilitate the understanding of the invention, as mentioned above, the reference image is a variety of other objects, For example, it may be a picture of the exterior and signboard of a restaurant, an interior space of a restaurant (arrangement of furniture and furniture), and a photograph of an entrance to a tourist attraction if the service principal is a person who operates a tourist site (not a restaurant). If the image includes an object for analyzing an image that can identify the subject of the service, such as a picture of a main attraction in a tourist spot or a picture of a festival banner hanging in the tourist spot, the reference image may be included without limitation.

In addition to the location information and the reference image, the SNS server 500 may specify a service subject by using the reference text. The post requested to upload may include text, which may include a plurality of hashtags and content texts other than hashtags (text entered by the user in addition to the hashtag). The SNS server 500 may determine whether the post corresponds to the service subject by comparing hashtags in the post or content text other than the hashtag with reference texts previously shared from the service subject. For example, the SNS server 500 shows similarity based on how many keywords match the plurality of hashtags in the post and the reference texts, or how many keywords match the content text and the reference texts in the post. Can be determined. On the other hand, the SNS server 500 may separately calculate the similarity for each of the keywords when comparing the hash tag or the content text and the reference text. For example, in the example of MOLINA's of FIG. 1, when the SNS server 500 has previously shared MOLINA as reference text and the hashtag included in the post is MOLIMA, 5 characters out of a total of 6 characters are identical in arrangement and alphabet. Can be used to determine similarity.

As described above, in step S241, the SNS server 500 may specify the service subject corresponding to the post by comparing the information included in the post with reference data previously shared by the service subject. Meanwhile, in the above description, only the example in which the location information, the reference image, and the reference text are used to separately specify a service subject are described. However, the step S241 is not performed based on any one reference data. It should be understood that several of these can be used in combination. For example, in the above embodiment, the SNS server 500 refers to all of the location information, the reference image, and the reference text, calculates the probability that the post corresponds to the service subject for each reference data, and then averages these values. Alternatively, the service subject may be finally added to the post. In this case, in particular, the probability operation based on location information may function to greatly reduce the candidate group of service subjects corresponding to the post, and in addition, when additional calculations such as reference images and reference texts are performed, You will be able to specify the service principal more accurately.

On the other hand, after the service subject corresponding to the post is specified in step S241, the SNS server 500 compares the keywords shared by the service subject in advance with the hash tag in the post whether the hash tag is incorrectly input, that is, the corresponding hash Determine if the tag needs to be calibrated. If a service subject is specified, keywords corresponding to the service subject, that is, reference texts shared in advance from the service subject may also be specified, so that these keywords may be compared with hash tags in the post. 500 may determine whether or not the hash tag in the post is incorrectly input in this comparison process.

The SNS server 500 has been described with reference to FIG. 3 in the step S240 of determining whether or not correction is necessary for the hash tag of the uploaded post.

Referring back to FIG. 2, when it is determined that the hashtag does not need correction in step S240, that is, when it is determined that the hashtag is input with the correct name, the SNS server 500 may perform a special action on the post. On the contrary, if it is determined that the hashtag needs to be corrected, the SNS server 500 may transmit a calibration guide message to the user terminal 100 that has made the upload request. (S250) The calibration guide message may include information indicating which hashtags of the hashtags input by the user are incorrectly input, and furthermore, whether the service subject corresponding to the post matches the service subject originally intended by the user, The post may further include information asking whether there is a willingness to modify the hashtag in the post.

On the other hand, the user who receives the calibration guide message from the SNS server 500 can edit the post using the user terminal 100, that is, modify the hashtag and re-upload the modified post to the SNS server 500 side You can request (S260, S270)

Thereafter, the SNS server 500 may again determine whether or not correction is necessary for the post that has been uploaded again (S280). The determination of whether correction is necessary in this step may be performed by the same process as in the previous step S240. Alternatively, the modified hashtag may be compared with the reference texts of the specified service principal to confirm only that the hashtag that needs to be corrected is correctly corrected.

On the other hand, the SNS server 500 may report the calibration result to the service server 300 side to inform the service subject of the calibration contents, calibration results, and the like. (S290)

The method for providing a hash tag correction service according to the first embodiment and a system therefor have been described above with reference to FIGS. 2 to 5.

6 is a flowchart illustrating a hash tag correction service providing process according to a second embodiment. When comparing the first embodiment and the second embodiment, in the first embodiment, if the calibration necessity determination is made by the SNS server 500, in the second embodiment the calibration necessity determination is determined by the service server 300. Is done. That is, the subject who determines whether or not correction is necessary is different. Hereinafter, a hash tag correction service providing process according to the second embodiment will be described in detail.

The second embodiment may be started from a step in which a user edits a post and inputs a hash tag on the user terminal 100 (S610) and then uploads a request to the SNS server 500 for the corresponding post. At this time, the post requested to be uploaded may include a content image, a hash tag, and a content text, and may also include location information of the user terminal 100 at the time of upload.

After step S620, the SNS server 500 determines whether the post is a post corresponding to a service subject contracted in advance, instead of determining whether the post is requested to be corrected for the uploaded post, and corresponding to the service subject. If it is determined that the upload notification to the service server 300 may be transmitted (S630), the SNS server 500 may use the location information in the post as a criterion. That is, if the location information uploaded from the post and the location information previously shared from the service principal are the same or within the range, the service server 300 is notified of the upload of the post. The upload notification that the SNS server 500 delivers to the service server 300 includes at least one of location information, content image, content text, hashtag, and terminal identifier of the user terminal 100 included in the post. Can be.

After the step S630, the service server 300 itself determines whether or not the correction necessary for the hash tag in the post (S640), at this time, the determination of the need for calibration is the same process as the step S240 described in the first embodiment It can proceed to. However, since this step is performed by the service server 300 directly, unlike the SNS server 500 of the first embodiment utilizing reference data previously shared from the service server 300, the service server 300 The difference is that it utilizes the reference data it stores. In the same context, in the first embodiment, a separate step in which the service server 300 and the SNS server 500 share the reference data may be included in advance, but in the second embodiment, the step of sharing the reference data is not necessary. Can understand.

On the other hand, if the service server 300 determines that no special correction is necessary for the hash tag of the post in step S640, it may not take any further action. The calibration guide message may be transmitted to the user terminal 100. In operation S650, the calibration guide message may include information informing which hashtags of the hashtags input by the user are incorrectly input.

After the step S650, the user can edit the post on the user terminal 100, that is, modify the hashtag, and may request the upload again to the SNS server 500 for the modified post. (S660, S670)

Thereafter, the SNS server 500 may deliver an upload notification to the service server 300 for the post that has been uploaded again (S680), and the service server 300 that receives the upload notification may modify the hash. Whether the tag needs to be calibrated may be determined again (S690).

With reference to the drawings, a method for providing a hash tag correction service according to the present invention and a system therefor have been described.

On the other hand, those skilled in the art will recognize that the present invention can be implemented in other specific embodiments without changing the technical spirit or essential features. Therefore, it should be understood that the above-described embodiments are merely exemplary and are not limitative in scope. In addition, the flowcharts shown in the drawings are merely sequential orders illustrated to achieve the most desirable results in practicing the present invention, and other additional steps may be provided or some steps may be omitted. .

The technical features and implementations described herein may be embodied in digital electronic circuitry, may be implemented in computer software, firmware, or hardware, including the structures and structural equivalents described herein, or a combination of one or more of these. It can be implemented. Also, an implementation implementing the technical features described herein is a module relating to computer program instructions encoded on a program storage medium of tangible type for controlling or by the operation of a computer program product, ie a processing system. It may be implemented.

The computer readable recording medium may be a machine readable storage device, a machine readable storage substrate, a memory device, a composition of materials affecting a machine readable propagated signal, or a combination of one or more thereof.

100 user terminal
300 service server
500 SNS Server

Claims (10)

In the method of providing a hashtag correction service,
The user terminal forwarding an upload request to the SNS server for the post, the post including at least one hashtag;
Determining, by the SNS server, whether a hash tag included in the post needs to be corrected;
Containing,
How to provide hashtag correction service.
The method of claim 1,
After the SNS server determines whether the hash tag needs correction,
If it is determined that the hash tag needs to be corrected, an SNS server transmitting a calibration guide message to the user terminal;
Further comprising,
How to provide hashtag correction service.
The method of claim 1,
Determining whether or not the SNS server needs to correct the hash tag,
Specifying a service principal corresponding to at least one information in the post;
Comparing a hash tag in the post with a keyword corresponding to a service subject to determine whether the hash tag needs correction;
Containing,
How to provide hashtag correction service.
In the SNS server provides a hash tag correction service,
Receiving an upload request from a user terminal for a post, wherein the post includes at least one hashtag; And
Determining whether the hash tag included in the post needs to be corrected;
Containing,
How to provide hashtag correction service.
The method of claim 4, wherein
After determining whether you need to calibrate,
Transmitting a calibration guide message to the user terminal when it is determined that the hash tag needs to be corrected;
Further comprising,
How to provide hashtag correction service.
The method of claim 4, wherein
Determining whether the calibration is necessary,
Specifying a service principal corresponding to at least one information in the post;
Comparing a hash tag in the post with a keyword corresponding to a service subject to determine whether the hash tag needs correction;
Containing,
How to provide hashtag correction service.
The method of claim 6,
Specifying a service principal corresponding to at least one information in the post,
Comparing the reference data provided in advance from the service principal with at least one information in the post,
How to provide hashtag correction service.
The method of claim 7, wherein
The reference data is,
Including at least one of location information, reference image, or reference text,
How to provide hashtag correction service.
In the method of providing a hashtag correction service,
The user terminal forwarding an upload request to the SNS server for the post, the post including at least one hashtag;
Determining whether the SNS server is a notification target for the post, and if it is determined that the notification target is a notification target, transmitting an upload notification to a service server; And
Determining, by the service server, whether the hash tag included in the post needs correction;
Containing,
How to provide hashtag correction service.
In the method by which the service server provides hashtag correction service,
Receiving an upload notification from the SNS server, indicating that the post has been uploaded from any user terminal;
Determining whether a correction is necessary for the hashtag included in the post;
Containing,
How to provide hashtag correction service.

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