KR20200018028A - Server and method to provide web pages including product images and information associated with product images - Google Patents

Abstract

According to one embodiment of the present invention, a network server includes: a communication device connected with a network; and a processor configured to communicate with computer devices connected with the network through the communication device. The processor stores product images and information related to the product images in database; accesses posts registered in an external server through the network wherein each of the posts includes items which a plurality of user accounts may update for image and the corresponding posts; selects at least one post of the posts based on the items from the images; searches for product images matched with images included in the selected posts among the product images; and provides a user terminal with a recommendation message including at least a part of related information of the searched product images when providing at least one webpage to the user terminal. According to embodiments of the present invention, it is possible to provide a recommendation message which can enhance convenience of a user using a mall server while increasing an advertisement effect.

Description

SERVER AND METHOD TO PROVIDE WEB PAGES INCLUDING PRODUCT IMAGES AND INFORMATION ASSOCIATED WITH PRODUCT IMAGES

The present invention relates to a server and method for providing web pages, and more particularly, to a server and method for providing web pages including product photos and information associated with the product photos.

Recently, due to the development of the data communication network, many people use the Internet, and with the increase of the use of the Internet, shopping mall services using the Internet are provided. The shopping mall service not only makes it possible to conveniently compare various products to the user, but also supports the delivery of the products to the desired location of the user, and is showing continuous growth.

The mall server, which communicates with the user terminal and provides a shopping mall service, provides a web page including various product photos and related information, and the user of the user terminal determines whether to purchase the product through the information displayed on the web page. do.

In order to provide more information to the user to increase the purchase desire, the web page provided to the user may include an advertising message. Such advertising messages may include a picture of the product and / or information associated with the product picture, and when the user clicks on the advertisement message, the user may click on a web page to purchase the product or detailed pictures of the product and its associated details. You can go to a web page that includes. However, if such an advertising message is irrelevant or has low relevance to the user's interest, the advertising effect through the advertising message is relatively low.

The above description is only to help understand the background art of the technical idea of the present invention, and thus it cannot be understood as the content corresponding to the prior art known to those skilled in the art.

Embodiments of the present invention are to provide a recommendation message that can improve the convenience of the user using the mall server while improving the advertising effect.

According to an embodiment of the present invention, a network server providing web pages including product photos and related information of the product photos may include: a communicator connected to a network; And a processor configured to communicate with computer devices connected to the network via the communicator, the processor further comprising: storing the merchandise photos and the associated information of the merchandise photos in a database; Access posts registered on an external server via the network, each post including a photo and an item that can be updated by a plurality of user accounts for the post; Select at least one of the posts based on the items of the posts, and search for a product picture that matches a picture included in the selected one of the product pictures; When providing at least one of the web pages to the user terminal, it is configured to further provide the user terminal with a recommendation message including at least some of the relevant information of the searched merchandise picture.

The external server may include an SNS server.

The item that the plurality of users can update may include a count value that changes in response to selections of the plurality of users.

The item that may be updated by the plurality of users may include comments generated by the plurality of users.

The recommendation message may further include at least a part of the searched product photos.

The processor, when providing a first web page of the web pages to the user terminal, receives cookie data associated with the first web page from the user terminal; When providing a second web page of the web pages to the user terminal, the user terminal receives a second recommendation message including at least some of the related information of the product picture included in the first web page according to the cookie data It may be configured to provide further to.

The cookie data includes information associated with scrolling for the first web page, and the processor may be configured to provide the second recommendation message to the user terminal when the first web page scrolls by more than a threshold. have.

The cookie data may include information associated with a time when the first web page is selected, and the processor may be configured to provide the user terminal with the second recommendation message when the selected time is greater than a threshold time.

The cookie data includes information indicating whether a portion of the first web page has been dragged, and the processor is configured to provide the user terminal with the second recommendation message when the portion of the first web page has been dragged. Can be.

The cookie data includes information indicating whether a clipboard copy of a portion of the first web page has been performed and the processor is configured to provide the user terminal with the second recommendation message when the clipboard copy has been performed. Can be configured.

Another aspect of the present invention relates to a method for providing web pages including product photos and related information of the product photos. The method includes storing the merchandise photos and the related information of the merchandise photos in a database; Accessing posts registered on an external server via the network, each post including a photo and an item that can be updated by a plurality of user accounts for the post; Selecting at least one of the posts based on the items of the posts; Searching for a product picture matching the picture included in the selected post among the product pictures; And providing the recommendation message to the user terminal, the recommendation message including at least some of the related information of the searched product photograph when providing at least one of the web pages to the user terminal.

The external server may include an SNS server.

The item that the plurality of users can update may include a count value that changes in response to selections of the plurality of users.

The item that may be updated by the plurality of users may include comments generated by the plurality of users.

The recommendation message may include at least a part of the searched product photos.

The method includes receiving cookie data associated with the first web page from the user terminal when providing a first web page of the web pages to the user terminal; And when the second web page of the web pages is provided to the user terminal, a second recommendation message including at least a part of related information of a product picture included in the first web page according to the cookie data. The method may further include providing the terminal.

According to embodiments of the present invention, it is possible to provide a recommendation message that can improve the convenience of the user using the mall server while improving the advertising effect.

1 is a block diagram illustrating a network system according to an exemplary embodiment of the present invention.
FIG. 2 is a diagram illustrating an embodiment of a web page provided by the SNS server of FIG. 1.
FIG. 3 is a diagram illustrating an embodiment of a web page provided by the mall server of FIG. 1.
4 is a flowchart illustrating a method of providing a web page in a mall server according to an exemplary embodiment of the present invention.
5 is a diagram illustrating an embodiment of a screen on which a recommendation message is provided together with a web page.
6 is a flowchart illustrating a method of providing a web page in a mall server according to another exemplary embodiment of the present invention.
7 is a diagram illustrating another embodiment of a screen on which a recommendation message is provided together with a web page.
8 is a block diagram illustrating an exemplary computer device suitable for the mall server of FIG. 1.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. It should be noted that in the following description, only parts necessary for understanding the operation according to the present invention will be described, and descriptions of other parts will be omitted so as not to obscure the gist of the present invention. In addition, the present invention is not limited to the embodiments described herein and may be embodied in other forms. However, the embodiments described herein are provided to explain in detail enough to easily implement the technical idea of the present invention to those skilled in the art.

Throughout the specification, when a part is "connected" to another part, this includes not only "directly connected" but also "indirectly connected" with another element in between. . The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. Throughout the specification, when a part is said to "include" a certain component, it means that it can further include other components, except to exclude other components unless specifically stated otherwise. "At least one of X, Y, and Z" and "at least one selected from the group consisting of X, Y, and Z" is X one, Y one, Z one, or two of X, Y, and Z or Any combination of the above (eg, XYZ, XYY, YZ, ZZ) can be interpreted. Here, "and / or" includes all combinations of one or more of the configurations.

1 is a block diagram illustrating a network system according to an exemplary embodiment of the present invention. FIG. 2 is a diagram illustrating an embodiment of a web page provided by the SNS server of FIG. 1. FIG. 3 is a diagram illustrating an embodiment of a web page provided by the mall server of FIG. 1.

Referring to FIG. 1, the network system 100 includes a network 105, a first user terminal 110, second user terminals 121-12k, a social network service (SNS) server 130, and a mall ( shopping mall) server 140.

Network system 100 may include a plurality of devices, servers, and / or software configurations that operate to perform various methods in accordance with embodiments of the invention described herein. The devices and / or servers shown in FIG. 1 may be configured in other ways, and the operations and services provided by the devices and / or servers may be combined or separated for the embodiments described herein. And may be performed by more or fewer devices and / or servers. One or more devices and / or servers may be run and / or maintained by the same or different businesses.

The network 105 connects various components in the network system 100 such as the first user terminal 110, the second user terminals 121-12k, the SNS server 130, and the mall server 140. . Network 105 may include at least one of a public network, at least one private network, a wired network, a wireless network, another suitable type of network, and combinations thereof. Each of the first user terminal 110, the second user terminals 121-12k, the SNS server 130, and the mall server 140 may include at least one of a wired communication function and a wireless communication function. Accordingly, the networks 105 may communicate with each other.

The first user terminal 110 and the second user terminals 121-12k may communicate with the SNS server 130 through the network 105. Hereinafter, for convenience of explanation, it is assumed that the second user terminals 121 to 12k communicate with the SNS server 130. Each of the second user terminals 121-12k registers a user account in the SNS server 130, stores a post including a picture in a web page provided to the user account by the SNS server 130, and the post is Operations for accessing the registered web page can be performed.

In addition, the first user terminal 110 and the second user terminals 121 to 12k may communicate with the mall server 140 through the network 105. Hereinafter, for convenience of description, it is assumed that the first user terminal 110 communicates with the mall server 140. The first user terminal 110 may register a user account with the mall server 140, access a web page provided by the mall server 140, and perform operations for performing a payment.

Each of the first user terminal 110 and the second user terminals 121-12k is one or more processors, memories, and other for executing computer programs including instructions stored on a computer readable medium. Appropriate components can be included to run application applications for accessing and using the SNS server 130 and the mall server 140. For example, each of the first user terminal 110 and the second user terminals 121-12k may include a web browser and / or a dedicated application.

In an embodiment, each of the first user terminal 110 and the second user terminals 121 to 12k may be a computer, an ultra mobile PC (UMPC), a workstation, a net-book, a personal digital assistant (PDA), Portable computers, web tablets, wireless phones, mobile phones, smart phones, e-books, portable multimedia players, And a device capable of transmitting and receiving information such as a portable game machine in a wired and / or wireless environment.

The SNS server 130 may include a database that stores web pages corresponding to each user account. When each of the second user terminals 121-12k accesses the SNS server 130 through a registered user account, the SNS server 130 may provide web pages. A user account can register and update desired posts on a web page corresponding to that user account, and can access web pages corresponding to other user accounts.

Referring to FIG. 2, the web page 200 provided by the SNS server 130 may be controlled by a corresponding user account, for example, the first user account UID1, like the first and second posts 210 and 220. It includes a plurality of registered posts. The user can view other posts by scrolling the scroll bar 230 included in the web page 200. In FIG. 2, the interior of the first post 210 is shown and the interior of the second post 220 is omitted to avoid duplication of description.

Some posts may contain photos as well as posts. For example, the first post 210 may include a post 211 and a photo 212.

In addition, each post may include at least one item that can update not only the corresponding user account but also other user accounts, for example, the second to fourth user accounts UID2 to UID4. That is, posts registered by any user account can be updated, for example evaluated, by a plurality of user accounts. For example, the first post 210 includes a first area 213 marked “like” or a corresponding symbol and a second area 214 adjacent to the first area 213 and displaying a count value. do. The SNS server 130 may update the first post 210 so that the count value of the second area 214 increases whenever user accounts select (eg, click) the first area 213. . When the number of user accounts that select the first area 213 is 25, the count value of the second area 214 is 25, as shown in FIG.

The first post 210 may further include a third area 215 displaying comments (or comments) left by user accounts. The SNS server 130 may support a function of allowing a user account to leave a comment in the third area 215 when any user account selects the fourth area 216 in which the comment is marked as “comment”. . The SNS server 130 may update the first post 210 to include the comments entered by the user account. The SNS server 130 may further support a function of displaying more comments included in the first post 210 when the user account selects “more comments” in the fifth area 217.

Referring back to FIG. 1, the mall server 140 communicates with the first user terminal 110 via the network 105. Mall server 140 includes a web page provider 141, an image selector 142, and an image retriever 143. A database 1440 associated with the mall server 140 may be further provided. In FIG. 1, mall server 140 is shown in communication with an externally located database 144. However, this is exemplary and at least some of the database 144 may be disposed inside the mall server 140. The database 144 may store a plurality of product photos PDPT and information (AI, related information hereinafter) associated with the plurality of product photos PDPT. In this case, the related information may include various information corresponding to the corresponding product picture, such as the name and price of the product. Database 144 may further store web page sources (WPS). Each of the web page sources (WPS) includes a data structure of a web page, and may include a link to a particular product picture and its associated information in database 144 (eg, a storage location in the database).

The web page provider 141 may provide web pages in response to a request of the first user terminal 110. When a specific web page is requested from the first user terminal 110, the web page provider 141 may display, from the database 144, a product picture and related information that the web page source links with the corresponding web page source. Will be provided to the terminal 110. Accordingly, the first user terminal 110 displays the requested web page so that the user can view it.

Referring to FIG. 3, the web page 300 provided by the mall server 140 includes a first area 310 displaying at least one product picture and a second area 320 displaying related information thereof. . The related information may include information related to a corresponding product such as a name of a product picture, a selling price, a discounted price, and the like. The user may query more product photos and related information by scrolling the scroll bar 330.

Referring back to FIG. 1, the image selector 142 can access the SNS server 130 via the network 105. The image selector 142 inquires items that user accounts of posts registered in web pages provided by the SNS server 130 can update. For example, the image selector 142 may query the count value of the second area 214 of FIG. 2 and / or the number of comments in the third area 215 of FIG. 2. The image selector 142 may select at least one of the posts based on those items, and retrieve a photo included in the selected post. The image selector 142 provides the retrieved picture as a target picture to the image searcher 143.

The image retriever 143 is configured to compare the target picture with the product pictures PDPT in the database 144 to search for a product picture that matches the target picture. In some example embodiments, the image searcher 143 may include an image search engine, and search for a product picture that matches the target picture among the product pictures PDPT through the image search engine.

The web page provider 141 may read the related information corresponding to the searched product photograph among the related information AI in the database 144. When the first user terminal 110 accesses a specific web page, the web page provider 141 may send a recommendation message to the first user terminal 110 including related information corresponding to the searched product picture. Can provide more. The recommendation message may further include at least a part of the searched product photograph. The recommendation message may be provided in a manner that the first user terminal 110 pops up on the web page being accessed. In embodiments, the recommendation message includes a link to a web page for selling the product, and the web page provider 141 may display the web page when the recommendation message is selected by the first user terminal 110. It may be provided to the user terminal 110.

As described above, the mall server 140 may provide a recommendation message including a product photograph and / or related information to the user terminal accessing the SNS server 130 based on the posts of the SNS server 130. Accordingly, information about products of interest to a plurality of users may be provided to a user using the service of the mall server 140, and thus, an advertisement effect may be improved.

As described above, the mall server 140 selects at least one post based on items that can be updated by multiple user accounts in the posts registered with the SNS server 130, and selects the selected post. See. If the mall server 140 refers to a post registered by the user of the first user terminal 110 in the SNS server 130, subscription information related to the SNS server 130 for each user who uses the service of the mall server 140 may be used. (Eg, user account) is required to enter. On the other hand, the mall server 140 according to an embodiment of the present invention can select posts registered by various users using the service of the SNS server 130, the user of the first user terminal 110 to the SNS server 130 It is not limited to the registered post. Accordingly, since the user who uses the service of the mall server 140 does not input subscription information related to the SNS server 130, user convenience may be improved. Furthermore, since the communication between the mall server 140 and the first user terminal 110 for receiving subscription information related to the SNS server 130 is not necessary, the traffic of the network system 100 may be reduced. In addition, since a separate storage space for storing subscription information is not required for the SNS server 130, the storage space required for the database 144 of the mall server 140 may be reduced.

4 is a flowchart illustrating a method of providing a web page in a mall server according to an exemplary embodiment of the present invention.

1 and 4, in step S110, commodity photos PDPT and its associated information AI are stored in the database 144. The administrator account of the mall server 140 may access the mall server 140 through the corresponding user terminal and transmit product photos PDPT and related information AI to the mall server 140. The mall server 140 may store the transmitted product photos PDPT and related information AI in the database 144.

In step S120, the mall server 140 accesses the registered posts in the web pages of the SNS server 130. The posts accessed can be determined in various ways. In embodiments, the SNS server 130 categorizes the posts according to a predetermined scheme and provides the mall server 140 with information about the classified groups, and the mall server 140 is configured to select a group of selected groups from among the classified groups. You can access the posts. In other embodiments, SNS server 130 stores a list of user accounts sorted by popularity and responds to requests from various computer devices, including mall server 140, at least a portion of the list (e.g., the top of the list). And user addresses belonging to. At this time, the popularity of each user account may be determined according to the selection (eg, follow) of other user accounts. Mall server 140 may access posts registered on the web pages of the provided user accounts.

In step S130, one of the posts is selected based on items that may be updated by user accounts in each of the posts. For example, the mall server 140 may select the corresponding post depending on whether the count value of the second area 214 of FIG. 2 is higher than the threshold count. As another example, the mall server 140 may select the corresponding post based on whether the number of comments in the third area 215 of FIG. 2 is higher than a threshold. As another example, the post may be selected based on the count value of the second area 214 and the number of comments in the third area 215. Mall server 140 retrieves the pictures included in the selected post from the SNS server 130.

In operation S140, a product picture that matches the picture included in the selected post among the product pictures PDPT is searched. As a result of the search, when there is a matching product picture, step S150 is performed.

In operation S150, when the web page is provided to the user terminal, a recommendation message including at least some of the related information of the matched product picture is further provided to the user terminal. The recommendation message may further include at least a portion of the matched product picture. The recommendation message may be provided in a manner that pops up on the web page being accessed. In embodiments, the recommendation message may include a link to a web page for selling a product of the matched product picture.

5 is a diagram illustrating an embodiment of a screen on which a recommendation message is provided together with a web page.

Referring to FIG. 5, the web page 400 provided by the mall server 140 may include a plurality of areas 410 displaying a plurality of product photos and their related information. Each area may display at least a part of at least one product picture and related information.

The recommendation message 420 may be provided in the form of a popup message overlapping the web page 400. The recommendation message 420 includes an area 421 displaying a product picture and an area 422 displaying related information thereof. In the area 422 displaying the related information, a predetermined phrase may be further included along with the related information such as the name and price of the product. In FIG. 5, the phrase “it's a popular item” is further shown.

6 is a flowchart illustrating a method of providing a web page in a mall server according to another exemplary embodiment of the present invention.

1 and 6, in operation S210, the mall server 140 provides a first web page to a user terminal. In operation S220, the mall server 140 receives cookie data from a user terminal that is accessing the first web page. The cookie data includes the time that the user selected (or activated) the web page on the user terminal (e.g., how long the user stayed on the web page), the amount of scrolling of the scroll bar of the selected web page, and dragging at least a portion of the selected web page Various usage information of the user for the selected web page, such as information indicating whether or not the information is displayed, information indicating whether or not a clipboard copy of the selected web page has been performed. For example, when the web page 300 is activated on the first user terminal 110 that receives the web page 300 of FIG. 3, the first user terminal 110 transmits the cookie data to the mall server 140. Can be transmitted.

In operation S230, when providing the second web page to the user terminal, the mall server 140 may provide a recommendation message including at least some of a product picture and related information included in the first web page based on the cookie data. do. When the time the web page is selected is longer than the threshold time, a recommendation message may be provided. When the scrolled degree of the selected web page is greater than the threshold, a recommendation message may be provided. When a user input of dragging at least a portion of the selected web page and / or a user input of performing a clipboard copy of at least a portion of the selected web page occurs, a recommendation message may be provided. Accordingly, the mall server 140 may provide the corresponding user with a recommendation message for a product which is expected to have high interest of the user, and thus may improve the advertisement effect.

7 is a diagram illustrating another embodiment of a screen on which a recommendation message is provided together with a web page.

Referring to FIG. 7, the web page 500 provided by the mall server 140 may include a plurality of areas 510 displaying product photos and related information thereof. Each area may display at least a part of at least one product picture and related information.

The recommendation message 520 may be provided in the form of a popup message overlapping the web page 500. The recommendation message 520 includes an area 521 for displaying a product picture and an area 522 for displaying related information thereof. In the area 522 displaying the related information, a predetermined phrase may be further included along with the related information such as the name and price of the product. In Figure 5, it is shown that the phrase "it is a product you have seen recently interested" is further provided.

In embodiments, the recommendation message 420 described with reference to FIG. 5 may also be further provided in the form of a popup message overlapping the web page 500.

8 is a block diagram illustrating an exemplary computer device suitable for the mall server of FIG. 1.

Referring to FIG. 8, the computer apparatus 1000 may include a bus 1100, at least one processor 1200, a system memory 1300, a storage medium 1400, and a communicator 1500.

The bus 1100 is connected to various components of the computer device 1000 to transmit data, signals, and information. The processor 1200 may be one of a general purpose and a dedicated processor, and may control various operations of the computer apparatus 1000.

The processor 1200 is configured to load program codes and instructions that, when executed, provide system functions into the system memory 1300 and to process the loaded program codes and instructions. For example, the system memory 1300 may be provided as a working memory of the processor 1200.

In an embodiment, the system memory 1300 may include at least one of a random access memory (RAM), a read only memory (ROM), and another type of computer readable medium.

The processor 1200 is a web page providing module 1310 that provides the functions of the web page provider 141 of FIG. 1 when executed by the processor 1200, and the image selector (FIG. 1) of FIG. 1 when executed by the processor 1200. Loading image selection module 1320, which provides the functions of 142, and image retrieval module 1330, which provides the functions of image retriever 143 of FIG. 1 when executed by processor 1200, into system memory 1300. can do. Such program codes and / or instructions may be executed by the processor 1200 to perform the operations of the mall server 140 described with reference to FIGS. 1, 3, and 6. In addition, the system memory 1300 may further include program codes and instructions that provide one or more additional functions when executed by the processor 1200.

Program codes and / or instructions to be loaded into the system memory 1300 may be loaded from the storage medium 1400, which is a recording medium readable by a separate computer. The program codes and instructions may be loaded into the system memory 1300 through the communicator 1500 from an external device of the computer device 1000. In addition, the storage medium 1400 can function as at least part of the database 144 of FIG. 1. In this case, the storage medium 1400 may store the plurality of merchandise pictures PDPT, related information AI, and web page sources WPS of FIG. 1.

According to an embodiment, the storage medium 1400 may include various types of nonvolatile storage media, such as flash memory and a hard disk, that retain stored data even when power is cut off. .

The communicator 1500, or transceiver, transmits and receives signals between the computer device 1000 and other devices in the network system 100 of FIG. 1 via the network 105. When the database 144 is provided as an external device, the communicator 1500 can communicate with the database 144 via the network 105.

Although specific embodiments and application examples have been described herein, this is only provided to aid a more general understanding of the present invention, and the present invention is not limited to the above embodiments and has ordinary skill in the art to which the present invention pertains. Many modifications and variations are possible in this disclosure from this disclosure.

Accordingly, the spirit of the present invention should not be limited to the described embodiments, and all of the equivalents and equivalents of the claims, as well as the following claims, will fall within the scope of the present invention. .

110: first user terminal
121-12k: second user terminals
130: SNS server
140: mall server
141: Web page provider
142: image selector
143: Image Finder

Claims (16)

A network server for providing web pages including product photos and related information of the product photos:
A communicator connected to a network; And
A processor configured to communicate with computer devices connected with the network via the communicator,
The processor,
Store the merchandise pictures and the related information of the merchandise pictures in a database;
Access posts registered on an external server via the network, each post including a photo and an item that can be updated by a plurality of user accounts for the post;
Select at least one of the posts based on the items of the posts, and search for a product picture that matches a picture included in the selected one of the product pictures;
And when providing at least one of the web pages to a user terminal, further providing a recommendation message to the user terminal, the recommendation message including at least some of the relevant information of the searched merchandise picture. The method of claim 1,
The external server is a network server including a social network service (SNS) server. The method of claim 1,
The item that the plurality of users can update includes a count value that changes in response to selections of the plurality of users. The method of claim 1,
The item that the plurality of users can update includes comments generated by the plurality of users. The method of claim 1,
The recommendation message further comprises at least a part of the searched goods pictures. The method of claim 1,
The processor,
When providing a first web page of the web pages to the user terminal, receiving cookie data associated with the first web page from the user terminal;
When providing a second web page of the web pages to the user terminal, the user terminal receives a second recommendation message including at least some of the related information of the product picture included in the first web page according to the cookie data Network servers that are configured to provide more to the server. The method of claim 6,
The cookie data includes information associated with scrolling to the first web page,
And the processor is configured to provide the second recommendation message to the user terminal when the first web page scrolls more than a threshold. The method of claim 6,
The cookie data includes information associated with a time at which the first web page was selected,
The processor is configured to provide the second recommendation message to the user terminal when the selected time is greater than a threshold time. The method of claim 6,
The cookie data includes information indicating whether a portion of the first web page has been dragged,
And the processor is configured to provide the second recommendation message to the user terminal when a portion of the first web page is dragged. The method of claim 6,
The cookie data includes information indicating whether a clipboard copy has been performed for a portion of the first web page,
The processor is configured to provide the second recommendation message to the user terminal when the clipboard copy has been performed. A method of providing web pages comprising product photos and related information of the product photos:
Storing the merchandise photos and the related information of the merchandise photos in a database;
Accessing posts registered on an external server via the network, each post including a photo and an item that can be updated by a plurality of user accounts for the post;
Selecting at least one of the posts based on the items of the posts;
Searching for a product picture matching the picture included in the selected post among the product pictures; And
When providing at least one of the web pages to a user terminal, providing a recommendation message to the user terminal, the recommendation message comprising at least some of the relevant information of the searched product photograph. The method of claim 11,
The external server includes a social network service (SNS) server. The method of claim 11,
Wherein the item that the plurality of users can update includes a count value that changes in response to selections of the plurality of users. The method of claim 11,
The item that the plurality of users can update includes comments generated by the plurality of users. The method of claim 11,
And the recommendation message includes at least some of the searched product photos. The method of claim 11,
Receiving cookie data associated with the first web page from the user terminal when providing the first web page of the web pages to the user terminal; And
When providing a second web page of the web pages to the user terminal, the user terminal receives a second recommendation message including at least some of the related information of the product picture included in the first web page according to the cookie data The method further comprises providing.

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