KR20190106108A - Data Management System for profiling of social Network User - Google Patents

Abstract

The present invention relates to a 360 degree social network service (SNS) customer integrated profiling system which collects content posted in an SNS channel operated by an enterprise, keywords included in the content, participation data such as a browsing history, a recommendation history, and a comment history of an SNS customer with regard to a tag, and login access data including public profile information of an SNS customer at an enterprise platform, matches the participation data and the access data, and stores the participation data and the login data as separate SNS customer integrated profiling information so as to support individual management and personalized marketing for the plurality of SNS customers at an enterprise platform capable of performing login by using accounts of different SNSs.

Description

360 degree SNS customer integration profiling system {Data Management System for profiling of social Network User}

The present invention relates to a 360-degree SNS customer integrated profiling system, and more specifically, to SNS customers for keywords and tags included in the content and content of individual companies in social network services (SNS) such as Facebook Instagram Personal participation data such as browsing, recommendation history, and comment history are accumulated, and SNS customer's public profile information and login path are included in the process of logging in using the SNS customer account on the company's website and app. By collecting and matching the access data and storing it as integrated profiling information, it is possible to connect and integrate with corporate customer information such as corporate CRM or extract profile information according to various filtering conditions to support customized marketing. It relates to a 360-degree SNS customer integrated profiling system that can be individually managed.

In recent years, with the development of mobile communication technology, most people who own mobile devices have joined the social network services (SNS).

Meanwhile, Facebook, among many SNSs, has more than 16 million subscribers in Korea alone to receive content from individual or corporate channels.

Accordingly, various companies are also focusing on creating corporate accounts and SNS channels in SNS to provide information, such as products sold by their companies, to a large number of SNS users and to build engagement with customers.

On the other hand, many SNSs use the technology to provide customized advertisements and information by collecting and analyzing contents viewing and participation data of all users in SNS for the purpose of increasing their profitability. It is increasing every year.

However, since each SNS owns such data and technology, which is developed to be used only within each SNS, it is not applicable to SNSs using different APIs. Information on responding SNS users is provided only to external providers that are separately allowed

As a result, almost all companies do not know the users who participated in their SNS channels and analyze performance based on aggregate data only, and the dependent relationship that is forced to continue advertising to SNS users is accelerating.

In addition, SNS service providers provide a separate Social Login plug-in to easily log in to SNS personal accounts on corporate webs and apps. However, it is impossible for companies to grasp any prior information about SNS accounts connected through social login.

In the meantime, companies have recently faced difficulties to integrate and manage customer data and personalize marketing in order to respond to various channels inside and outside the company and personalized customer tastes. This is difficult and difficult to manage disconnected customer data by channel.

In particular, SNS customer data collection and integrated management technology that can identify customers based on the behavioral data of individual customers across the SNS channel and enterprise platform, which is the background of the present invention, can discover prospective customers with high purchase contributions. It is absent.

An object of the present invention is to accumulate individual participation data, such as browsing and recommendation history and comment history of SNS customers for keywords and tags included in the content and contents of the company on SNS channels. Collects access data including public profile information and login path of SNS customers who have logged in, and matches and integrates the participation data and access data of different individuals based on SNS customer's personal accounts and stores existing customer information such as corporate CRM. Provides 360-degree SNS customer integration profiling system that enables individual management of multiple SNS customers on the platform of the company logged in with different SNS accounts to support the integration and integration, or to support customer segmentation and customized marketing according to various conditions. It is.

360 degree SNS customer integrated profiling system according to an embodiment of the present invention, a data collection unit for collecting the participation data for the content uploaded to the corporate SNS channel, collecting the participating SNS account based on the collected participation data An account collecting unit, a path collecting unit collecting the public profile information of the SNS account logged into the in-company platform and the SNS login path, a matching unit matching the participation data and the SNS login data, and a separate integrated profile of the matched result data. It may include a unified profiling storage for storing as ring information.

In one embodiment, the participation data may include any one or more behavior data among the content and keywords included in the content, a reading history for a tag, a sharing history, a recommendation history, and a reply writing history.

According to an aspect of the present invention, the individual participation data, such as the history of the content and keywords on the social network services (SNS) channel operated by the company, the history of the SNS customer's reading and recommendation history replies to the tag, and the SNS, By matching the public SNS customer profile and login data collected in the process of accessing the corporate platform and storing them as separate SNS customer profiling information, multiple SNSs can be logged in using a different SNS account. A 360-degree SNS customer integrated profiling system is provided to enable individual management and customized marketing of customers.

1 is a view schematically showing the configuration of a 360-degree SNS customer integration profiling system according to an embodiment of the present invention.
2 is a diagram schematically illustrating a data collection screen of a 360-degree SNS customer integration profiling system according to an embodiment of the present invention.
3 is a diagram schematically illustrating a data analysis screen of a 360-degree SNS customer integration profiling system according to an embodiment of the present invention.
4 is a view schematically illustrating a member management screen of a 360-degree SNS customer integrated profiling system according to an embodiment of the present invention.
5 is a view schematically showing a personal account management screen of the 360-degree SNS customer integrated profiling system according to an embodiment of the present invention.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings. Here, the repeated description, well-known functions and configurations that may unnecessarily obscure the subject matter of the present invention, and detailed description of the configuration will be omitted. Embodiments of the present invention are provided to more completely describe the present invention to those skilled in the art. Accordingly, the shape and size of elements in the drawings may be exaggerated for clarity.

Throughout the specification, when a part is said to "include" a certain component, it means that it can further include other components, except to exclude other components unless specifically stated otherwise.

In addition, the term "... unit" described in the specification means a unit for processing one or more functions or operations, which may be implemented in hardware or software or a combination of hardware and software.

1 to 5, the 360-degree SNS customer integration profiling system 100 according to an embodiment of the present invention, the data collector 110, the account collector 120, the path collector 130. It may include a matching unit 140 and integrated profiling storage 150.

Meanwhile, referring to FIGS. 1 to 5 below, the data collector 110, the account collector 120, the path collector 130, the matcher 140, and the storage 150 will be briefly described. do.

First, the data collector 110 may serve to collect participation data for content uploaded to a corporate SNS channel and keywords and tags included in the content.

At this time, the participation data may include any one or more of the content and keywords included in the content, the browsing history for the tag, the sharing history, the recommendation history, the reply writing history, the summoning friends, but is not limited thereto. .

Next, the account collector 120 may serve to collect a participating SNS account based on the participation data collected by the data collector 110.

For example, the account collector 120 may include an SNS account that reads content of a specific company, a shared SNS account, a recommended SNS account, an SNS account that replies to content of a specific company, and an SNS recalled to a content of a specific company. Note that it may serve to collect one or more of the accounts, but is not limited thereto.

Next, the route collection unit 130 may serve to collect the SNS basic profile and the login route of the SNS account participating in the corporate platform such as a website or an app.

For example, the route collection unit 130 may be connected to a different SNS (eg, Facebook, Instagram, Twitter, etc.). For example, Facebook, Instagram, Twitter, or Google) can be used to collect whether the SNS account logged in.

However, it is noted that the above description is an example for explaining the role of the path collecting unit 130 more easily, and therefore, the role of the path collecting unit 130 is not limited to the above.

Next, the matching unit 140 may serve to match the participation data in the corporate SNS channel and the access data logged into the SNS account in the enterprise platform.

For example, the matching unit 140 reads the specific content uploaded to the corporate SNS channel and the SNS participating SNS account having a comment history is logged into the corporate platform (for example, website, app, etc.) through the Facebook account In the case of an account, it is possible to match the participation data on the content browsing and comment history of the participating SNS account with the history logged into the Facebook account.

However, the above-described bar is an example for explaining the role of the matching unit 140 more easily, and therefore, the role of the matching unit 140 is not limited to the above-described bar.

Next, the integrated profiling storage unit 150 may serve to store the matched result data as separate SNS customer integrated profiling information.

This enables easy management of multiple SNS accounts on a corporate platform where users can log in using different SNS accounts (eg, Facebook, Instagram, Twitter, etc.).

At this time, the account information may include information such as age group, gender, email.

While specific embodiments of the present invention have been illustrated and described, the technical idea of the present invention is not limited to the accompanying drawings and the above description, and various modifications can be made without departing from the spirit of the present invention. It will be apparent to those skilled in the art, and variations of this form will be regarded as belonging to the claims of the present invention without departing from the spirit of the present invention.

100: 360 degree SNS customer integrated profiling system
110: data collector
120: account collector
130: path collector
140: matching unit
150: integrated profiling storage

Claims (2)

A data collector configured to collect participation data on content uploaded to a corporate SNS channel;
An account collector configured to collect a participating SNS account based on the collected participation data;
A path collector configured to collect public profile information and an SNS login path of the SNS account logged into the intra-company platform;
A matching unit matching the participation data and the SNS login data; And
It characterized in that it comprises an integrated profiling storage unit for storing the matched result data separately as integrated profiling information,
360 degree SNS customer integrated profiling system. The method of claim 1,
The participation data,
Characterized in that the content and the keywords included in the content, the browsing history, sharing history, recommendation history and reply history of any one or more of the tag, characterized in that it comprises a,
360 degree SNS customer integrated profiling system.

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