KR20190091225A - An advertising method using camera application program - Google Patents

Abstract

The present invention relates to an advertising method using a camera application. The advertising method improves an advertising exposure effect by exposing an advertising image and advertisement sound through a display of a mobile device while a camera application is driven and synthesizing the advertising image with a photographed subject image to provide the synthesized image.

Description

An advertising method using camera application program

The present invention relates to an advertisement method using a camera application. The present invention relates to an advertisement method for exposing an advertisement image on a driving screen of a camera application driven by a smartphone and composing an advertisement image to a photographed subject image.

In smartphones, the camera is one of the functions frequently used by the user, and it can be used as a useful advertising medium due to its high frequency of use and immersion in use.

Advertisement through a conventional smartphone application is made in the form of a pop-up window or banner, this type of advertising was often difficult to get attention or to get the advertising effect due to the user's rejection.

On the other hand, as the memory capacity of smart phones and the storage technology using the online network have developed, the photo storage capacity has expanded almost indefinitely. In addition, the photograph taken can be immediately confirmed through the smartphone screen. The development of this digital technology has changed people's behavior by picking out the desired part from a myriad of photographed photographs rather than focusing on the action of the moment when people take photographs.

SUMMARY OF THE INVENTION The present invention has been drawn under such a background, and an object thereof is to provide a method of using a camera application of a smartphone as an advertising means.

In addition, an object of the present invention is to provide an advertising method with less objection to advertisement exposure by configuring a camera application so that a user can focus on taking a picture.

In addition, an object of the present invention is to provide an advertising method having a large advertisement delivery effect through repeated advertisement exposure.

In addition, an object of the present invention is to provide an advertising method having a large advertisement delivery effect by providing an audio exposure as well as a visual exposure of the advertisement.

In addition, an object of the present invention is to provide an advertising method having a large advertising effect through the application configured to provide the emotion of the film camera.

In addition, the present invention synthesizes and provides an advertisement image to a photographed picture, whereby a composite photo including the advertisement image can be shared online to a third party and thus the advertisement can be exposed to multiple potential consumers. The purpose is to provide.

In addition, an object of the present invention is to provide an advertising method having a good delivery effect for the advertisement to give a fun to photography and exposure by using a method of use similar to an analog film camera, unlike a conventional digital camera.

In addition, an object of the present invention is to provide an advertising method that can target the target audience for the advertisement to be exposed, so that targeting advertising is easy.

The advertisement method using the camera application according to the present invention for achieving the above object is a loading mode step of setting the mobile device to drive the camera application, a shooting mode step that can take a picture, the photographed picture is a mobile device And a photo viewing mode step displayed through the display unit, wherein the shooting mode step includes setting a plurality of functional areas on a display unit of a mobile device, and displaying an advertisement image on at least one of the plurality of functional areas. The photograph viewing mode step includes displaying a composite photographic image obtained by synthesizing an advertisement image with a photographed photograph on a display unit.

The plurality of functional areas may include a shooting button area for receiving a touch input for taking a picture from a user, a viewfinder area for providing an image of a subject, and the number of pictures taken by a user under a preset condition, or remaining available for shooting. A picture remaining amount display area in which the number of pictures is displayed, a picture viewing mode switch button area for switching to the picture viewing mode, and a background area in which a background image is displayed; The displaying may include displaying an advertisement image on at least one of the photographing button area and the photograph remaining amount display area.

The photographing mode may include determining whether the photographing button is input, acquiring an image of a subject when the photographing button is input, and storing a composite photograph image obtained by synthesizing an advertisement image in the photograph of the subject. Include.

The method may further include acquiring an image of the subject when the photographing button is input and storing the synthesized image obtained by synthesizing the advertisement image in the image of the subject.

The photographing mode may include: counting the number of photographed photos; determining whether the number of photographed photographs has reached a preset maximum photographable number; and if the number of photographed photographs reaches a maximum photographable number, Resting step of taking a picture is stopped for a predetermined time, and determining whether or not the rest set time elapsed, and if the rest set time has elapsed comprises the step of initializing the number of photos that can be taken.

The photographing mode may include determining whether a photo view mode switch button is input, and switching to a photo view mode in response to a photo view mode switch button input, wherein the photo view mode step includes a predetermined predetermined operation. Determining whether the picture reaches the time when the picture can be displayed on the display; and when the picture reaches the time when the picture can be displayed on the display, the image of the subject is displayed when the photographing button is input. And storing the synthesized photographic image obtained by storing the synthesized photographic image obtained by synthesizing the advertisement image in the image of the subject.

The loading mode step may further include exposing advertisement content on a start screen image.

In addition, the viewfinder area may have an area of 10% or less than the background area.

Meanwhile, an advertisement method using a camera application having a camera application according to another embodiment of the present invention for achieving the above object is an advertisement method using a camera application of a mobile device, wherein an image of a subject is provided on a display unit of the mobile device. A plurality of functional areas including a viewfinder area, a shooting button area for receiving a touch input for taking a picture, and a photo viewing board switch button area for switching to a picture viewing mode in which the captured picture is displayed on the display unit; Setting an image, displaying an advertisement image in at least one set functional area, acquiring an image of a subject in response to a touch input of a shooting button region, and synthesizing the advertisement image with the acquired subject image to store a composite image. Step and count the number of pictures taken Determining whether the number of photographed pictures has reached a preset maximum recordable number; when the number of photographed pictures reaches the maximum recordable number; Determining whether or not the elapsed time, and initializing the number of photos that can be taken when the resting time has elapsed.

In addition, the advertisement method using the camera application further includes the step of playing the advertisement sound through the speaker of the mobile device in response to the touch input of the shooting button area.

In the advertisement method according to the present invention, the advertisement content including the advertisement image received from the advertisement server is repeatedly displayed to the mobile device user by being displayed on the driving screen of the camera application, that is, the shooting mode step or photo viewing mode step Can be exposed without.

In addition, the advertisement sound is reproduced in place of the photographing sound when the camera photographing button is input, thereby allowing the advertisement to be exposed through the auditory element.

In addition, since the advertisement image is synthesized in the taken photo and provided in the final photo image, the advertisement image is not only provided to the mobile device user but also propagated to many people on the network through social media.

In addition, the advertisement method according to the present invention is limited by the number of pictures that can be taken continuously through the camera application, and the time that can be displayed on the display to check the pictures taken, thereby the analog sensitivity and pictures to the user You can feel the joy of shooting. In this atmosphere, advertisement content can be delivered to the user without objection.

In addition, the advertisement method according to the present invention can target a user layer that frequently uses a camera application, so that it is easy to identify the target audience.

1 is a block diagram illustrating a device configuration of a mobile device in which an advertisement method using a camera application according to the present invention is performed.
2 and 3 is a flow chart illustrating an advertising method using a camera application according to an embodiment of the present invention.
Figure 4 is an image showing an example of a start screen displayed through the display unit in the loading mode step in the advertising method using a camera application according to the present invention.
5 is an image showing an example of a screen displayed on each function region and each function region set on the display unit in the shooting mode step in the advertisement method using the camera application according to the present invention.
6 to 8 are images showing an example of a screen displayed on the display unit in the photo display step in the advertising method using the camera application according to the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings. Embodiments described below may be variously modified by those skilled in the art to which the present invention pertains. The embodiments described below are not described to limit the present invention to the corresponding embodiments. It is to be understood that the present invention includes various modifications, substitutions, and equivalents within the scope of the technical spirit understood from the entire specification as well as the following examples.

It is to be understood that the expression “comprise”, “consist of”, “having”, etc., which may be used hereinafter, does not exclude additional components or functions.

It is to be understood that the expression in the singular form in the following uses of the term does not exclude a plurality of expressions unless explicitly stated.

At least a part of the method (eg, operations) according to the present invention may be implemented as instructions stored in a computer-readable storage media, for example in the form of a programming module. When the command is executed by one or more control modules, the one or more processors may perform a function corresponding to the command. At least some of the programming modules may include, for example, modules, programs, routines, sets of instructions, or processes for performing one or more functions.

In addition, some of the methods according to the invention may be executed in a different order than the embodiments described below.

The present invention relates to an advertising method using a camera application running on a mobile device, such as a smartphone, a tablet PC, and can expose the advertising image and the advertisement sound while the camera application is running, and synthesizes the advertising image on the photographed image It is about how to expose the advertisement.

The present invention provides a camera application that runs on a mobile device and provides a method that can be utilized as an advertising platform.

1 is a block diagram illustrating an example of a device configuration of a mobile device in which an advertisement method according to the present invention is performed. As shown in the drawing, the mobile device 100 performing the advertisement method using the camera application according to the present invention includes a camera module 101, a display unit 102, a storage unit 103, a controller 104, a speaker ( 105).

The camera module 101 is an element that converts an image of a subject coming through a lens into a digital signal and provides a component, such as a lens and an image sensor.

The display 102 provides a visual recognition of the image photographed by the camera module 101. In addition, the display unit 102 may be configured in the form of a touch screen to receive a touch command for controlling a device from a user.

The storage unit 103 provides a function of storing data generated by the device or received externally, including the photographed photo image. In addition, the storage unit 103 provides a function of storing a program constituting a camera application and various programs for device control. The storage unit 103 may be internal memory integrated on the mobile device 100 or storage space provided on an external memory or an online network.

The controller 104 includes the camera module 101, the display unit 102, the storage unit 103, and the speaker 105 to control the operation of the entire apparatus and to control data transmission and reception with each component.

The speaker 105 provides a function of generating a sound of music, a video, or the like that is played on the mobile device 100, or generating a notification sound.

The mobile device 100 may be connected to the advertisement content server 200 through a wireless or wired network. The advertisement content server 200 provides advertisement content provided through the advertisement method according to the present invention. The advertisement content includes any form of advertisement image to be provided through an advertisement, that is, a logo of a company, a brand, a product image, various characters related to a product, and the like, provided for the purpose of advertisement. In addition, the advertisement content may include an advertisement sound (Jingle), an advertisement effect sound, an advertisement voice, etc. to be provided through the advertisement.

The advertising method according to the present invention can be implemented as an application program running on such a mobile device. The advertisement method according to the present invention provides the advertisement content received from the advertisement content server 200 to the user through the camera application of the mobile device 100.

2 and 3 is a flow chart showing the advertising method according to an embodiment of the present invention. As shown in FIG. 2, the advertisement method includes a loading mode step (S10) of setting a mobile device to drive a camera application, a shooting mode step (S20) of a state in which a user can take a picture, and The photograph viewing mode step S21 is displayed through the display unit so that the user can check the photographed picture.

In the loading mode step S10, a start screen image indicating a start of a camera application may be displayed through the display unit. The start screen image may include an advertisement image received from the advertisement content server 200. 4 is an image illustrating an example of a start screen including an advertisement image, and includes an advertisement image related to a vehicle photograph and a product brand.

In the shooting mode step S20, the mobile device is set to take a picture. Advertising method according to the present invention is configured to reproduce the emotion of the film camera through the mobile device so that the user can have fun in taking pictures and immersed in the shooting. To this end, the shooting mode step 20 and the picture viewing mode step S21 may include subdivided steps as shown in FIG. 3.

Referring to FIG. 3, the photographing mode step S20 may include setting several functional areas on the display unit of the mobile device and displaying an image on each functional area (S201). FIG. 5 shows an example of each of the functional areas A, B, C, D, E, and F set in the display unit in this step S201 and an image displayed in each functional area. As shown, the functional area that can be set in the display unit is a background area (A), a shooting button area (B), a viewfinder area (C), a picture remaining display area (D), and a picture viewing mode switching button area (E). ) May be included.

The background area A is an area in which the entire background image of the display unit is displayed and consists of the remaining areas except for the other areas B, C, D, and E. FIG. In the conventional mobile device, when the camera is photographed, the entire display is a preview screen showing a subject, whereas in the advertisement method according to the present invention, a preset image is displayed in the background area A, which occupies most of the display. Meanwhile, the image displayed in the background area A may include an advertisement image. For example, as shown in FIG. 5, a brand image may be displayed at the lower left of the image.

In the viewfinder area C, an image of a subject to be photographed is provided. The image received from the camera module is displayed in the viewfinder area C, through which the user can check whether a desired object is being captured. Unlike the conventional preview screen, the viewfinder area C is provided with a narrow area of 10% or less of the total area of the display unit. The user interface (UI) enables the user to be immersed in the act of taking a picture itself, and may have a different user experience (UX, User Experience) than the conventional digital camera.

The photographing button area B is provided for capturing an image of a subject by receiving a touch input from a user. The captured image is stored in the storage of the mobile device. The photographing button area B is an area where the user frequently stares as a part touched by the user for taking a picture. Therefore, frequent display to the user is possible by displaying the advertisement image in the shooting button area.

The photo remaining amount display area D is an area in which the number of pictures taken by the user or the number of remaining pictures that can be taken by the user is displayed under a preset condition. Like the shooting button area B, the picture remaining amount display area D is used to display the advertisement image. Suitable for exposure

The photo view mode switch button area E is provided with a button for switching to the photo view mode, and is switched to the photo view mode according to whether a touch input is received from the user.

In the exemplary embodiment of FIG. 5, the advertisement image is displayed in the background area A, the shooting button area B, and the picture remaining amount display area D. However, the advertisement image may be displayed in another area as necessary.

In addition, the size, shape, and relative arrangement of each of the functional areas A, B, C, D, and E may be changed unlike the embodiment of FIG. 5.

Each functional area is set, an image is displayed (S201), and then a button input determination step S202 is performed. In this step (S202), it is determined whether the user has a touch input to the photographing button area or the photo viewing mode switching button area, and performs an operation corresponding to the corresponding button input. If there is no touch input, it is determined whether the button is pressed (S202).

When there is a touch input with respect to the photographing button area, a step (S203) of acquiring and storing a subject image corresponding thereto is performed. The controller of the mobile device stores the digital image information received from the camera module in the storage unit. Meanwhile, the advertisement image may be synthesized with the stored photo image so that the advertisement may be exposed through the stored photo. 6 illustrates an example of a final photographic image obtained by synthesizing an advertisement image, in which an advertisement target vehicle image is synthesized at the lower right of the photograph. Such a composite photo image may be exposed to a user through a photo viewing mode step to be described later, or may be naturally exposed by being shared online through social media such as Facebook, Instagram, or cacao story. Advertisements may expose the same advertisement or multiple advertisements through multiple photos.

In addition, not only the advertisement image but also a filter effect for correcting the mood, tone, color, etc. of the photograph, or a sticker effect for adding a virtual image may be added to the synthesized photograph image stored.

The mobile device is typically set to have a “click” sound when the picture is taken. In the advertisement method according to the present invention, such a picture sound may be replaced by an advertisement sound. That is, the method may further include an advertisement sound reproducing step (S203) of acquiring and storing a subject image according to a touch input to the photographing button region. The advertisement sound is preferably a short sound within 1 second. Since the advertisement sound is repeatedly played whenever the user touches the shooting button area, the user may be repeatedly exposed to the advertisement through hearing while taking a picture.

The advertisement method according to the present invention enables the user to enjoy and immerse themselves in the act of taking a picture one by one, and to be naturally exposed to the advertisement in this process. To this end, unlike the operation of the conventional digital camera, the advertisement method according to the present invention provides a limited number of times in which a picture can be taken and a time in which the taken picture can be confirmed. For example, the advertisement method according to the present invention may control the mobile device to feel the emotion of the film camera through the mobile device. This will be described in more detail below.

The advertisement method according to the present invention counts the number of pictures taken and controls to prevent shooting for a predetermined time when the predetermined number is reached. For example, it may be controlled to have a 1 hour rest period every time 24 pictures are taken. To this end, the advertisement method according to the present invention includes a step of counting the number of photographed pictures (S204) and a step of determining whether the number of photographed pictures has reached the maximum number of recordable photographs (for example, 24) (S205). . When the number of pictures taken reaches the maximum number of pictures that can be taken, a rest step S206 is performed so that pictures are not taken for a predetermined time (eg, 1 hour). In the resting phase (S206), even if there is a touch input for the shooting button, the mobile device is controlled so that the picture is not taken. If there is a shooting button touch input in the resting step (S206), a message for notifying the user that the mobile device is in the resting state may be displayed on the display unit.

Next, a step (S207) of determining whether the resting time has elapsed is performed, and if the resting time has elapsed, an initializing (eg, resetting to zero) is performed (S208). In operation S202, a button input determination may be performed to take a picture again.

On the other hand, when there is a touch input to the photo viewing mode switch button area in the button input determination step (S202), switching to the photo viewing mode (S210) is performed.

In the picture viewing mode step S21, the picture taken by the user is displayed through the display unit. As described above, the advertisement method according to the present invention provides a limited time when a picture taken by a user can be displayed through the display unit. For example, the maximum picture taken in step S205 determines whether the maximum number of taken pictures is reached. After a predetermined period (eg, three days) elapses from the time point at which the number of photos is reached, the display unit may be controlled to be displayed through the display unit. To this end, the advertisement method according to the present invention includes a step (S211) of determining whether the viewable time of the photo is reached. When reaching the viewable time of the photo, a step (S212) of displaying the photo through the display unit may be performed. When the photo viewable time has not been reached (for example, three days before the maximum number of photographed pictures has elapsed), the display may indicate that the picture is not yet displayed.

In the photo display step (S212), the folder for each bundle that has reached the maximum number of captured pictures is displayed through the display unit (see FIG. 7), or thumbnails for the pictures for each bundle folder are displayed through the display unit (see FIG. 8), Alternatively, an enlarged image (refer to FIG. 6) for an individual picture may be displayed on the display unit.

In the photo display step S212, an advertisement image may be displayed on the display. For example, a brand image “MINI” may be displayed on a folder of picture bundles as shown in FIG. 7. Alternatively, as illustrated in FIGS. 6 and 8, the advertisement image may be displayed through a picture in which the advertisement image is synthesized.

Unlike the conventional digital camera, in the photo viewing mode step (S21), the photographed photo is displayed immediately after a preset period of time rather than immediately displayed, thereby increasing the expectation of viewing the photo from the user. Accordingly, it may cause a stamping action on the exposed advertisement image and may improve the delivery effect on the advertisement.

In the advertisement method according to the present invention, the advertisement content including the advertisement image received from the advertisement server is repeatedly displayed to the mobile device user by being displayed on the driving screen of the camera application, that is, the shooting mode step or photo viewing mode step Can be exposed without.

In addition, the advertisement sound is reproduced in place of the photographing sound when the camera photographing button is input, thereby allowing the advertisement to be exposed through the auditory element.

In addition, since the advertisement image is synthesized in the taken photo and provided in the final photo image, the advertisement image is not only provided to the mobile device user but also propagated to many people on the network through social media.

In addition, the advertisement method according to the present invention is limited by the number of pictures that can be taken continuously through the camera application, and the time that can be displayed on the display to check the pictures taken, thereby the analog sensitivity and pictures to the user You can feel the joy of shooting. In this atmosphere, advertisement content can be delivered to the user without objection.

In addition, the advertisement method according to the present invention can target a user layer that frequently uses a camera application, so that it is easy to identify the target audience. In particular, it is expected that a camera application that provides a user interface and a user experience, such as the advertisement method according to the present invention, may be particularly used in the young and teenage groups of teenagers and twenties.

S10: loading mode step
S20: shooting mode step
S21: Photo view mode step

Claims (10)

A loading mode step of setting a mobile device to drive a camera application, a shooting mode step of taking a picture, and a photo viewing mode step of displaying the captured picture on a display unit of the mobile device,
The photographing mode step includes setting a plurality of functional areas on a display unit of a mobile device, and displaying an advertisement image on at least one of the plurality of functional areas.
The photo viewing mode step includes displaying a composite photo image obtained by synthesizing an advertisement image with a photographed photo on a display unit. The method of claim 1,
The plurality of functional areas may include a shooting button area for receiving a touch input for taking a picture from a user, a viewfinder area for providing an image of a subject, and a number of pictures taken by a user under preset conditions or remaining photographs that can be taken. A picture remaining amount display area in which the number is displayed, a picture viewing mode switch button area for switching to the picture viewing mode, and a background area in which a background image is displayed;
The displaying of the advertisement image in any one or more of the plurality of functional areas may include displaying the advertisement image in at least one of the photographing button area and the photograph remaining amount display area. The method of claim 2,
The photographing mode step may include determining whether the photographing button is input;
Obtaining an image of a subject when the photographing button is input, and storing a composite photograph image obtained by synthesizing an advertisement image in the subject image. The method of claim 3,
Acquiring an image of the subject when the photographing button is input, and storing the synthesized photograph image obtained by synthesizing the advertisement image in the image of the subject further includes an advertisement sound reproduction step. The method of claim 4, wherein
The photographing mode step includes the steps of counting the number of pictures taken;
Determining whether the number of pictures taken has reached a preset maximum number of recordable pictures;
A rest phase in which the photographing is stopped for a preset time when the number of photographed photographs reaches the maximum number of photographs that can be taken;
Determining whether the resting time has elapsed, and if the resting time has elapsed, initializing the number of photos that can be taken. The method of claim 5,
The shooting mode step may include determining whether a picture view mode switch button is input;
Switching to a photo viewing mode in response to a photo viewing mode switching button input;
The picture viewing mode step may include determining whether a time at which the picture may be displayed on the display unit after a predetermined period of time has elapsed;
When the picture reaches the display unit, the synthesized picture stored in the step of acquiring an image of the subject when the photographing button is input and storing the synthesized picture obtained by synthesizing the advertisement image in the image of the subject Advertising method using a camera application comprising the step of displaying an image. The method of claim 6,
The loading mode step further includes the step of exposing the advertising content on the start screen image. The method of claim 7, wherein
And the viewfinder area has an area of 10% or less than the background area. In the advertising method using a camera application of the mobile device,
A viewfinder area for providing an image of a subject on a display unit of a mobile device, a shooting button area for receiving a touch input for taking a picture, and a picture for switching to a picture viewing mode in which the captured picture is displayed on the display unit. Setting a plurality of functional areas including a viewing board switch button area, and displaying an advertisement image on the set one or more functional areas;
Acquiring an image of a subject in response to a touch input of a shooting button area, synthesizing an advertisement image with the obtained subject image, and storing the synthesized photograph image;
Counting the number of pictures taken to determine whether the number of pictures taken reaches a preset maximum number of available pictures;
A rest phase in which the photographing is stopped for a preset time when the number of photographed photographs reaches the maximum number of photographs that can be taken;
Determining whether the resting time has elapsed;
If the resting time has elapsed, the method of advertising using a camera application comprising the step of initializing the number of photos that can be taken. 10. The method of claim 9,
The advertisement method using the camera application further comprises the step of playing the advertisement sound through the speaker of the mobile device in response to the touch input of the shooting button area.

Images