KR20190078125A - Method for advertising releated commercial image by analyzing online news article image - Google Patents

Abstract

The present invention relates to an optimization exposing method of a commercial image. Conventional techniques insert a commercial image of an advertisement purpose unrelated to an article to a banner region in which the commercial image is arranged to fail to attract attention of a user. According to the present invention, in the optimization exposing method of a commercial image, a specific region of the article is analyzed to extract commercial images having high similarity with an analysis result from a server of an adviser so as to display the images in a region adjacent to the article image, thereby increasing interest of the user and directing the attention of the user to purchase.

Description

METHOD FOR ADVERTISING RELEATED COMMERCIAL IMAGE BY ANALYZING ONLINE NEWS ARTICLE IMAGE < RTI ID = 0.0 >

The present invention relates to image analysis techniques, and more particularly, to a new business model method that is performed online using image analysis techniques.

Because one of the main sources of the media is advertising, the press has offered online newspaper articles through online and banner ads through article pages. Advertisers and advertisers have also used the internet sites of the media companies, which are frequently accessed by users, as main advertising media. Advertising was primarily through banners.

Banner advertisements through such conventional newspaper article pages are mainly provided as still image / video content, which is a content that appeals to the user's viewpoint. Various problems have occurred. Because too many ad images are displayed on online / mobile newspaper articles, they interfere with users' subscription to newspaper articles, resulting in psychological rejection and decreased advertising effectiveness. If advertising effectiveness is reduced, appeal as an advertising medium is lowered and advertising income of media is decreased. The more intense the effort to attract the ad, the more bold the ad content was displayed. Bold and bold advertising hinders readers' gaze.

The bigger problem was that the advertisement was not related to the article. Therefore, the advertising effect was overly accidental. Advertising content was perceived as an obstacle, but it was neither interesting nor appealing.

Korean Patent Application No. 10-2003-0021521, which is one of the prior arts, relates to a method and system for providing advertisement information using a news keyword, and aims at extracting keywords from a news article and providing relevant advertisements. However, there is a problem that a keyword is extracted from a text-based news article, and a keyword can not be extracted in the case of a text-based news such as an image or a moving image, so that related news still can not be provided.

In order to solve the above problems, the inventors of the present invention have completed the present invention while discussing them over a long period of time. First, the main assumption is to strengthen the relationship with the main content, that is, the newspaper article, displayed together with the advertisement contents. The inventors of the present invention, however, paid attention to image-based relevance rather than text-based relevance. As technology evolves, content that provides articles online includes many images. Providing images that relate to the images included in the main content will not only improve the relevance of the articles and ads, but will also stimulate user interest.

It is therefore an object of the present invention to provide a method of analyzing an image included in a media article using an image analysis technique and matching the stored commercial image to expose an optimal commercial image.

On the other hand, other unspecified purposes of the present invention will be further considered within the scope of the following detailed description and easily deduced from the effects thereof.

In order to achieve the above object, a first aspect of the present invention is a method for optimizing exposure of a commercial image,

If the media server uploads an article page containing the first region in which the article image is displayed to the medium,

The image analysis server receiving the image URL and API from the media server analyzes the article image to extract the search area and if the image analysis of the extracted search area is successful, the matching commercial image stored in the advertiser product database A target link is assigned to an image matching banner for display,

Such that when the image matching banner is displayed on the article page, the image matching banner is positioned in a second region adjacent to the first region, the method further comprising: matching an article image that enhances simultaneous exposure visibility of the article image and the image matching banner Of the commercial image.

When the image analysis server fails to analyze an image of the extracted retrieved area of the article image, displays a commercial image of a commodity having a high popularity among the commodities stored in the advertiser commodity database to give a target link to the image matching banner .

Preferably, the matching commercial image included in the image matching banner is selected as a plurality of commercial images in order of a degree of similarity score higher than the search area of the article image among the products stored in the advertiser product database.

It is effective that the image matching banner includes at least one commercial image display area and an image analysis result category area.

Another aspect of the present invention is a user interface method for optimizing exposure of a commercial image,

When the user terminal accesses the article page including the first area in which the article image is displayed on the medium by accessing the medium via a computer or a mobile and calls the article page on the user terminal screen,

Wherein the media server displays the article image of the first region through the article page and simultaneously exposes the image matching banner to a second region adjacent to the first region, wherein the commercial image displayed on the image matching banner is an advertiser product database A commercial image for a product that is stored in advance in the image search area, and a commercial image of a product that is higher in similarity score than the image search area among one or more products matched with the image analysis result of the image analysis server It is a commercial image that is selected in order,

And when the user terminal clicks on the commercial image, moving to an advertiser page included in the commercial image is a user interface method for optimizing exposure of a commercial image matched with an article image.

According to the present invention, the commercial images of the banner area can be effectively selected as images similar to the article image.

In addition, since the selected commercial images are displayed in the adjacent area of the article image, there is an advantage that the advertisement effect connected to the purchase after the advertisement of the user is maximized.

On the other hand, even if the effects are not explicitly mentioned here, the effect described in the following specification, which is expected by the technical features of the present invention, and its potential effects are treated as described in the specification of the present invention.

FIG. 1 is a view schematically showing an entire system in which an optimized exposure method of a commercial image is performed according to a preferred embodiment of the present invention.
2 is a diagram illustrating an example of setting a search area in an article image and an article image according to a preferred embodiment of the present invention.
FIG. 3 is a view showing an example in which an article image and a commercial image are displayed together on an article page according to a preferred embodiment of the present invention.
4 is a diagram illustrating an example of analysis results of a commercial image and an article image matched with an article image according to a preferred embodiment of the present invention.
5 is a schematic flowchart of a method for optimizing exposure of a commercial image according to a preferred embodiment of the present invention.
It is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims.

Hereinafter, various embodiments of the present invention will be described with reference to the drawings. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may obscure the subject matter of the present invention.

In the present invention, the 'article image' means an image included in a photograph, a picture, and a moving image included in an online article page, and the 'commercial image' means an advertisement and a promotional image separate from an 'article image'.

BRIEF DESCRIPTION OF THE DRAWINGS Figure 1 schematically depicts an overall system in which an optimized exposure method of a commercial image of the present invention is performed.

The overall system consists of a media server 10, an image analysis server 20, an advertisement server 30, 40, 50 and a medium 100.

The media server 10 is a server for uploading an article such as a newspaper article or a blog article to the medium 100. The media server 10 includes a plurality of hardware / software devices. The hardware device includes one or more processor units, an electronic device including one or more memories, an image processing device, and the like. The software device may be a device that uploads a pre-written article to the medium 100, , Database management, data processing, data transmission and reception, etc., related to the configuration of uploading the commercial image associated with the commercial image.

The media server 10 holds and manages the database 12. The database 12 stores articles and images uploaded to the medium 100, and URLs and APIs of articles and images. Also, the commercial image transmitted from the image analysis server 20 or the advertisement server 30, 40, 50 may be stored for the article page configuration.

The image analysis server 20 is a server for analyzing images included in an article. The image analysis server 20 also includes a plurality of hardware / software devices and includes a database 22 as well. The hardware device includes one or more processor units, an electronic device including one or more memories, an image processing device, and the like. In the software device, an image included in an article is analyzed to extract a search area, And a plurality of software for processing all the processes related to data management, database management, data processing, data transmission and reception, etc. for comparing and managing areas and commercial images. The database 22 may store article images for analysis and commercial images matching therewith.

The advertisement servers 30, 40 and 50 are servers for storing data related to products of advertisers and the product related data are stored in the databases 32, 42 and 52 included in the advertisement servers 30, 40 and 50 . To this end, the advertisement servers 30, 40, and 50 include a plurality of hardware / software devices. The hardware device includes one or more processor units, an electronic device including one or more memories, an image processing device, and the like. The software device includes data data management for managing data related to an advertiser's product, database management, Data processing, data transmission / reception, and the like.

The medium 100 is a web page from which the media server 10 can publish an online article or the like. The medium 100 includes blogs operated by newspapers operated by various newspaper companies, sites operated by online newspapers, newspapers, and social network service (SNS) sites such as Facebook, Twitter, and Instagram.

On the medium 100, an online article 110 may be posted. The article 110 may consist of an article image 112 and text and may include a commercial image, such as a banner advertisement 114. The article 110 and the article image 112 and the commercial image 114 posted on the medium 100 are managed by the media server 10 so that the article image 112 and the commercial image 114 are exposed .

Now, with reference to FIG. 5, a method for optimally exposing a commercial image matching with an article image according to a preferred embodiment of the present invention will be described.

The media server 10 uploads the article 110 including the article image 112 to the online medium 100 (S510). An area in which the article image 112 is displayed is referred to as a first area.

After the article is published on the medium 100, the media server 10 sends the article image 112 to the image analysis server 20 along with the URL (Uniform Resource Locator) of the article image 112 and an API Programming Interface.

The image analysis server 20 may analyze the article image 112 to set a search area for product image extraction.

2 shows an article image and an extracted search area.

FIG. 2 (a) shows an image of a celebrity such as an entertainer or an athlete in the article image included in the article. In FIG. 2 (a), all items such as a woman's coat and pants, wearing sunglasses and a hat, and a bag hanging on the shoulder can be searched. Thus, the image analysis server 20 can analyze all products related to the celebrity style and provide the results to the user.

FIG. 2 (b) shows a state in which the search region 210 is set by analyzing the article image. The image analysis server 20 sets a specific area for searching for the article in the article image. In FIG. 2 (b), an area for searching the outer of the woman is set. In the same manner, it is also possible to set an area for detecting items such as a hat, sunglasses, bag, clock, shoes, and the like in the article image.

If the image analysis server 20 has succeeded in analyzing the article image in step S540, the analysis result is displayed and the product matching the article image in the database 32, 42, 52 of the advertisement server 30, An image is retrieved (S550).

FIG. 4 shows a result 130 of analyzing the article image by the image analysis server 20 and a result 120 of searching for matching product images in the database of the advertisement server. FIG. 4B shows that the result of analyzing the search area in the image of the woman shown in FIG. 2 is the outer of the woman. Likewise, you can analyze article images to show the results of analysis of male / female, outer / inner, and accessories.

When the image analysis server 20 succeeds in analyzing the article image and finds a matching commercial image, it transfers the commercial image to the media server 10, and uploads a new article to the medium, thereby displaying matching commercial images (S560). The retrieved commercial images may be a plurality of commercial images, and each commercial image has a unique target link, so that it may include a URL for purchasing commercial image merchandise or a homepage URL of a merchandise maker.

An example in which the commercial image is displayed together with the article image is shown in Fig. The commercial image 120 is displayed in a second area adjacent to the article image.

3 (a) shows the appearance of the article 110 (a) in which the article image analysis result 130 and the commercial images 120 are displayed on the side of the article image. Text may be displayed in an area other than the article image and the commercial images 120 are displayed, or another image or image may be displayed.

FIG. 3 (b) shows the appearance of the article 110 (b) in which the article image analysis result 130 and the commercial images 120 are displayed below the article image.

By placing the commercial images 120 in an adjacent area such as immediately under or immediately below the article image, the two images can be simultaneously exposed, thereby increasing the possibility that the user can simultaneously view the article image and the commercial image .

A plurality of matching commercial images may be selected in the order of the degree of similarity with the search area of the article image in the databases of the plurality of advertisement servers. When three commercial images are selected as shown in FIG. 4 (a), the merchandise from the first to the third highest rank is selected.

The order of similarity can be obtained by using similarity score. The similarity score is calculated by comparing the analysis result of the article image with the item classification and option of the commercial images stored in the advertisement server. For example, when classifying products, they are classified into middle classifications such as women's apparel, men's apparel, women's apparel, and men's apparel after they have been classified into major categories such as apparel and miscellaneous goods. Women's clothing is divided into various categories such as shirts, dresses, jackets, knits, pants, skirts, blouses, shirts and outerwear.

If the article image shown in Fig. 2 is analyzed, the form is classified as long-coat, and the color is determined as beige color after classification as Clothes> Women's clothing> outer. According to the result of the analysis, the image analysis server 20 searches out the outerwear among the women's clothes in the databases 32, 42 and 52 of the advertisement server and gives a high similarity score to the commercial image having the long coat and beige color . The classification of the commercial images stored in the databases of the advertisement server may be stored beforehand in tag form for each commercial image and may be analyzed in real time as the image analysis server 20 analyzes the article image. There is an effect that the interest of the user is more induced than when the commercial images are displayed at random by selecting and displaying a plurality of commercial images based on the similarity score.

The image analysis server 20 may fail to analyze the image (S540). Even if the analysis fails, the commercial image area 120 may be used for more effective advertising rather than being left empty. As an example, when the analysis fails, the commercial image region 120 is filled with the commercial image in the order of the products that are highly popular with the user (S552), rather than leaving the commercial image region blank or filling the random image desirable.

Commercial images with high popularity rank include target links, which means that when a user clicks on the commercial image area, they are directly connected to the advertiser's site or product purchase site. In addition, popularity can reflect elements such as user's sex, age, and occupation. For example, the ranking of products popular among 20-year-old students, and the rankings of products popular among men in their 30's are provided according to the user's profile. Even if the image analysis fails, there is a merit that it is possible to provide the user with a more likely advertisement.

In another preferred embodiment of the present invention, a user interface method for optimizing exposure of a commercial image when a user accesses a medium via a computer or mobile will be described.

Users can connect to the Internet using a desktop computer, a notebook computer, or a mobile device such as a smart phone or a smart pad. When such a user terminal accesses a medium such as an online newspaper article, a blog, or an SNS page, the article page is called to the user terminal. The article page includes a first area in which an article image is displayed.

The media server displays the article image in the first area of the article page and simultaneously exposes the image matching banner to the second area adjacent to the first area to increase the user's interest.

The commercial image displayed on the image matching banner is the image extracted by the image analysis server. The commercial image is images stored in the advertisement server of the advertiser, and the image analysis server selects a specific area of the article image as a search area based on the analysis results. The commercial images can be selected from a plurality of one or more results, as described above, in which the image analysis server calculates the degree of similarity with the search area of the article image and selects it in descending order.

The article image is displayed in the first area of the user terminal and the commercial images having high similarity are displayed in the second area adjacent to the first area. When the user clicks or touches the commercial images displayed on the user terminal, the advertisement effect can be maximized by moving to the advertiser's page or the article purchase page previously included in the commercial image.

For reference, an optimized exposure method of a commercial image matching an article image according to an exemplary embodiment of the present invention may be implemented in a form of a program command that can be executed through various computer means and recorded in a computer readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions recorded on the medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software.

Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CD-ROMs, DVDs, magneto-optical media such as floptical disks, A hard disk drive, a flash memory, and the like. Examples of program instructions include high-level language code that can be executed by a computer using an interpreter, as well as machine accords such as those produced by a compiler. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

The scope of protection of the present invention is not limited to the description and the expression of the embodiments explicitly described in the foregoing. It is again to be understood that the present invention is not limited by the modifications or substitutions that are obvious to those skilled in the art.

Claims (5)

If the media server uploads an article page containing the first region in which the article image is displayed to the medium,
The image analysis server receiving the image URL and API from the media server analyzes the article image to extract the search area and if the image analysis of the extracted search area is successful, the matching commercial image stored in the advertiser product database A target link is assigned to an image matching banner for display,
Wherein the image matching banner is positioned in a second region adjacent to the first region when the image matching banner is displayed on the article page, thereby enhancing simultaneous exposure visibility of the article image and the image matching banner,
A method of optimizing exposure of a commercial image that matches an article image.
The method according to claim 1,
When the image analysis server fails to analyze an image of the extracted retrieved area of the article image, displays a commercial image of a commodity having a high popularity among the commodities stored in the advertiser commodity database so as to give a target link to the image matching banner A method of optimizing exposure of a commercial image that matches an article image.
The method according to claim 1,
Wherein the matched commercial image included in the image matching banner is selected from a plurality of commercial images in order of a degree of similarity score with a search area of the article image stored in the advertiser product database, How to optimize exposure of commercial images.
The method according to claim 1,
Wherein the image matching banner comprises at least one commercial image display area and an image analysis result category area, the commercial image matching with the article image.
When the user terminal accesses the article page including the first area in which the article image is displayed on the medium by accessing the medium via a computer or a mobile and calls the article page on the user terminal screen,
Wherein the media server displays the article image of the first region through the article page and simultaneously exposes an image matching banner to a second region adjacent to the first region, wherein the commercial image displayed on the image matching banner is an advertiser product database A commercial image for a product that is stored in advance in the image search area, and a commercial image of a product that is higher in similarity score than the image search area among one or more products matched with the image analysis result of the image analysis server It is a commercial image that is selected in order,
And when the user terminal clicks on the commercial image, moving to an advertiser page included in the commercial image
Optimization of commercial images matching article images User interface method for exposure

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