KR20190077951A - Method for providing user customized contents and system thereof - Google Patents

Abstract

Disclosed are a method for providing content and a system thereof. According to an embodiment of the present invention, the method for providing content comprises the steps of: allowing a content providing system to generate content of a plurality of content types from predetermined same raw data; and allowing the content providing system to generate user content by using at least one of the plurality of content types. The plurality of content types are content of a text type, a graph or table type, or an image type generated from the raw data, and includes content of at least the graph or table type, or the image type.

Description

TECHNICAL FIELD [0001] The present invention relates to a content providing method,

The present invention relates to a content providing method and system thereof, and more particularly, to a content providing method and system thereof, and more particularly, to a content providing method and system for providing customized content for individual users by customizing a content desired by a user in a system and providing the content in a form suitable for a user's consumption pattern, And to the system.

A method or concept for automatically generating content has been known.

For example, Korean Patent Registration No. 10-1145818 ("Automatic Contents Creation Method and Apparatus") filed and filed by the present applicant discloses a method for automatically generating contents.

However, the prior arts including the above-mentioned patents are technologies for generating contents to be uniformly provided to an unspecified number of users from the standpoint of a supplier irrespective of the individual user's needs, rather than generating individual interests or user-customized contents.

Although there are technologies for providing contents to users, most of the existing technologies are technologies for searching for and providing contents that are already produced, rather than producing the contents desired by the user. Therefore, there is a limitation that the user can not be provided unless the desired content is produced.

 Meanwhile, Kenshou ™, the financial analysis platform of Goldman Sachs, an investment company, produces content that users want. Kenshaw provides data search, market trend analysis, investment advice, and analysis reports on investor questions. In terms of providing the content that users want, it is an advanced technology compared to the existing technologies, but there are limitations in that it only answers the question of investors and the content production method is still the viewpoint of the supplier.

For example, an investor (user) may wish to automatically produce and provide content when a certain condition is met, rather than asking each time when a condition occurs. In addition, the investor (user) may want a simple and clear content type such as an image, a graph or a table rather than a content type produced and provided by a supplier (Kensho).

Particularly, a pattern or a content type in which a user consumes content may be different depending on an information overload or characteristics of a user. For example, user 1 can only view titles or conclusions, user 2 can view detailed analysis data, user 3 can view only graphs, user 4 can view only pictures, and user 5 can prefer interpreted pictures or graphs. In the conventional known technologies, content can be produced and / or distributed only in the position of the content provider (or producer) in a state where the characteristics of the user are not considered at all, Or is provided. Kenshou is also producing contents from the viewpoint of the suppliers.

Therefore, it is necessary to produce and provide customized contents for each user considering the content consumption pattern and the content type of the user from the viewpoint of the user, rather than a one-way production method of the content provider (or producer).

Korean Patent Registration No. 101145818 "Method and apparatus for automatically generating content"

Accordingly, the present invention provides a method and system that can produce content from a plurality of content types from the same data, and can provide a content of a type that the user desires or is suitable for the user to use.

Further, the present invention provides a method and system for creating a desired content (subject and / or type) desired by a user after providing the desired content and providing the generated content to the user.

That is, according to the technical idea of the present invention, the production of the content (the subject and / or the type) is not determined by the supplier but is determined directly or indirectly by the user, and the supplier generates and provides the content desired by the user.

Also, there is provided a method and system for producing a content by combining partial contents of an appropriate content type according to a user's needs, in which a plurality of modules can generate their own partial contents with various contents types .

According to an aspect of the present invention, there is provided a method of providing content, the method comprising: generating a content from a predetermined plurality of content types in a content providing system; Wherein the plurality of content types are content of a text type, a graph, a table type, or an image type generated from the log data, Table type, or image type.

The content providing method may further include selecting at least one selected content type among the plurality of content types. The content providing method may further include selecting at least one selected content type among the plurality of content types, May include the step of producing the user content including the content corresponding to the selected content type selected.

According to an aspect of the present invention, there is provided a method of providing content, the method comprising: confirming a content need of a user by a content providing system; Generating content from data with a plurality of content types, selecting at least one selected content type among the plurality of content types by the content providing system; And generating and providing the user content including content corresponding to the selected content type selected, wherein the selected content type includes at least one of a text type, a graph, a table type, or an image type , And the content need includes at least one of a specific target of interest to the user, a condition that the specific target is satisfied, or a desired information desired by the user when the condition is satisfied have.

According to an aspect of the present invention, there is provided a method of providing content, the method comprising the steps of: confirming a content need of a user by a content providing system; determining whether the content providing system is a predetermined content type corresponding to a content need of the user A step of producing a content, and a step of producing the content including the produced content and providing the content to a user, wherein the content type includes at least one of a text type generated from predetermined raw data corresponding to the content needs of the user, , Content of a graph, a table type, or an image type, and the content need is at least one of a specific target of interest to the user, a condition that the specific target is satisfied, And information on the information.

The content providing method may further include the steps of: producing candidate contents each of a plurality of partial content production modules included in the content providing system; and selecting, from among a plurality of candidate contents produced in the content providing system, And selecting the selected content as content.

In addition, the step of the content providing system selecting at least one selected content type among the plurality of content types may further include a step of, when the content providing system receives the setting information set by the user or the content consumption pattern- May include a user behavior pattern for each content type, or a step of determining the type according to the type of the terminal.

In order to accomplish the technical idea of the present invention, a computer program installed in a data processing apparatus and recorded on a recording medium for performing the content providing method may be provided.

According to an aspect of the present invention, there is provided a content providing system including: a partial content production module for generating content from a plurality of content types from a predetermined same content data; And a combination module for generating user contents using at least one of the contents corresponding to the content type, wherein the plurality of content types includes at least one of a text type, a graph, a table type, Image type content, and may include at least a graph, a table type, or an image type content.

The combination module may select at least one selected content type among the plurality of content types, and may produce the user content including the content corresponding to the selected selected content type.

According to an aspect of the present invention, there is provided a content providing system including a confirmation module for confirming a content need of a user, a plurality of content types corresponding to a content need of the user, A content production module capable of producing content and producing the user content including content corresponding to the selected content type selected by selecting at least one selected content type among the plurality of content types, Wherein the selected content type is at least one of a text type, a graph, a table type, or an image type content generated from the log data, A specific target that the user is interested in, a condition that the specific target is satisfied, Or if the condition is satisfied, the user includes desired information desired by the user.

According to an aspect of the present invention, there is provided a content providing system including: a confirmation module for confirming a content need of a user; a content generation unit for generating and outputting content with a predetermined content type corresponding to the content need of the user; And a control module for providing the produced user content to the user, wherein the content type includes at least one of a predetermined data type corresponding to the content needs of the user, Wherein the content need is at least one of a generated text type, a graph, a table type, and an image type content, wherein the content need includes at least one of a specific target that the user is interested in, a condition that the specific target is satisfied, And includes desired information desired by the user.

Also, the content providing system may include a plurality of partial content production modules including the partial content production module, each of the plurality of partial content production modules producing candidate content, The selected contents to be included in the user contents can be selected from the candidate contents.

In addition, the content production module may include setting information set by the user or content consumption pattern-content consumption pattern of the user including a user behavior pattern for each content type, or determining a selected content type according to the type of the terminal have.

According to an embodiment of the present invention, content can be produced from meaningful basic data (data), and content can be produced with a plurality of content types, thereby providing content of a type suitable for a user's needs.

In addition, after the user confirms the content desired by the user, the user can create / provide the customized content by providing the user with the desired content (theme and / or type).

In addition, since a plurality of modules or partial content production methods according to the technical idea of the present invention can produce various types and types of contents based on the same data, it is possible to efficiently produce various content consumption patterns and desired conditions of various users There is an effect that can cope.

BRIEF DESCRIPTION OF THE DRAWINGS A brief description of each drawing is provided to more fully understand the drawings recited in the description of the invention.
1 is a diagram illustrating a schematic system for a content providing method according to an embodiment of the present invention.
2 is a diagram for explaining a schematic configuration of a content providing system according to an embodiment of the present invention.
FIG. 3 is a diagram for explaining a concept of producing a plurality of content types for each module according to an embodiment of the present invention.
FIG. 4 is a diagram for explaining contents to be produced for each module and content types of corresponding contents according to an embodiment of the present invention.
FIG. 5 is a view for explaining a concept of customizing a content type according to consumption patterns according to an embodiment of the present invention.

BRIEF DESCRIPTION OF THE DRAWINGS The present invention is capable of various modifications and various embodiments, and specific embodiments are illustrated in the drawings and described in detail in the detailed description. It is to be understood, however, that the invention is not to be limited to the specific embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

The terms first, second, etc. may be used to describe various components, but the components should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another.

The terminology used in this application is used only to describe a specific embodiment and is not intended to limit the invention. The singular expressions include plural expressions unless the context clearly dictates otherwise.

In this specification, the terms "comprises" or "having" and the like refer to the presence of stated features, integers, steps, operations, elements, components, or combinations thereof, But do not preclude the presence or addition of features, numbers, steps, operations, components, parts, or combinations thereof.

Also, in this specification, when any one element 'transmits' data to another element, the element may transmit the data directly to the other element, or may be transmitted through at least one other element And may transmit the data to the other component. Conversely, when one element 'directly transmits' data to another element, it means that the data is transmitted to the other element without passing through another element in the element.

Hereinafter, the present invention will be described in detail with reference to the embodiments of the present invention with reference to the accompanying drawings. Like reference symbols in the drawings denote like elements.

1 is a diagram illustrating a schematic system for a content providing method according to an embodiment of the present invention.

Referring to FIG. 1, a content providing system 100 according to the technical idea of the present invention can implement the technical idea of the present invention while performing communication with a user terminal 200.

The content providing system 100 can confirm the content needs of the user through communication with the terminal 200 of the user according to the technical idea of the present invention and produce content corresponding to the content need according to the confirmation result . The generated content can be provided to the terminal 200 of the user. In other words, according to the technical idea of the present invention, it is possible to provide customized contents to the user by confirming the content needs of the user and producing and providing contents corresponding to the contents needs. These technical ideas and effects of the present invention are obviously different from the conventional technologies in which the supplier of the contents unilaterally decides to produce and provide the contents.

In the present specification, the user may be a specific individual or a company or an organization wishing to receive specific contents.

Also, production of content in this specification may mean that the user produces desired content by extracting and processing the desired information from corresponding raw data or the like, or by fusion with other data .

Or the content to be included in the content may be determined by determining the type of the content in a state in which the content is already produced in a predetermined manner and finally the content to be provided to the user is generated.

As a result, the customized content is produced / provided to the user according to the technical idea of the present invention, which means that the subject, the type, and the like are customized.

On the other hand, the term "data" may refer to information that is a source for producing the content without regard to its source or format. For example, when the technical idea of the present invention is utilized in a domain related to a stock or financial product, the log data may include information that is provided or disclosed through a domestic or foreign exchange, a related organization, a company, And may be various information necessary for producing the content. Also, when the technical idea of the present invention is utilized in a domain of a movie or an art field, information collected from a movie company, a movie magazine, a newspaper, a broadcast, an SNS, a website of an entertainer or an artist can be data. In addition, when utilized in a domain of a field related to sports, hobbies, health, or medicine, data may be data collected to produce contents related to sports, hobbies, health, medicines, and the like. As used herein, the term " log data " in the present invention is not limited to a specific domain, but may also refer to various information that can be a source for producing content in a content domain to which a user wishes to receive a content.

According to the technical idea of the present invention, the content providing system 100 can produce contents of a plurality of content types from the same data. The same raw data means that the data is the same as the basic data used for producing the content, and may mean at least one or more data. It goes without saying that, even in the case of formally different data (or document), data including substantially the same or similar information can be treated as the same data.

Meanwhile, according to the technical idea of the present invention, the content providing system 100 may include a plurality of partial content production modules. And these modules can each produce specific (partial) content. One or a plurality of such (partial) contents may be combined to be user contents to be provided to the user. In this specification, contents produced by different partial contents production modules may be included in the user contents. In this case, the contents produced by the partial contents production module may be expressed as partial contents in the sense that they can be a part of the user contents The partial contents produced by the partial contents production module may also be independent contents.

The partial content production module may be a production module specified in partial information for content production, or may be a production module specialized in a content production type.

For example, assume that the user wishes to receive content for a stock item A and that the stock A is currently at a rise of 5.5%. Then, the contents providing system 100 generates content related to the fluctuation of the stock price, the partial contents production module 2 generates the contents subject to investment (for example, the number of foreigners or institutional investors also changes), the partial contents production module 3 Can produce content related to a transaction source (which brokerage firm has many purchases). Then, the content providing system 100, etc.) can produce contents by combining contents produced by at least one of the partial contents production modules 1, 2, and 3.

Meanwhile, the partial content production module may be configured to produce content with different content types for the same contents. For example, it is assumed that the content type desired by the user is an image. If the content type is a text, a table, a graph, or an image, and the text is again a title, a summary, a conclusion, or a text, the partial production module a can produce text, the production module b can produce a table or graph, , And the text production module a can be divided into a1 (title) and a2 (summary) according to the type of the text again. In this case, the partial content production module c of the content providing system 100 can produce the image content of the stock price change of the A stock. If the user desires to combine the image type and the title, the user desired content can be produced by combining the partial content production module a1 and the partial content production module c.

Each of the partial contents production modules 1, 2, and 3 may be combined with a text production module, a graph, a table module, and an image module. Then, the partial production module can be divided into the partial contents 1a, 1b, 1c, 2a, 2b, 2c, 3a, 3b, 3c and so on.

The partial contents production method of the present invention is a method and system for producing and providing contents that can efficiently cope with various contents consumption patterns and desired conditions of various users by producing various types and kinds of contents based on the same data. This technical idea of the present invention is significantly different from the existing technologies, and the effect is also remarkable in that the customized contents are efficiently provided to various users.

According to an example, the content type of the partial content to be included in the user content to be provided to the user is determined based on the content consumption pattern of the user (for example, the time the user consumes the content in the terminal, A questionnaire such as a click, an enlargement or capturing of information when a specific content type is displayed, or a questionnaire such as a content consumption habit for a user group (age, sex, inclination, etc.) performed in advance) Alternatively, the user may set a content type for each partial content desired by the user in advance, and the content providing system 100 may determine the content type of each partial content to be included in the content in accordance with the set information.

In any case, according to the technical idea of the present invention, even if the content includes the same information, it can be produced and customized to the user so as to have a customized format or type.

The configuration of the content providing system 100 for implementing such a technical idea will be described with reference to FIG.

2 is a diagram for explaining a schematic configuration of a user customizing contents providing system according to an embodiment of the present invention.

Referring to FIG. 2, the content providing system 100 according to the technical idea of the present invention may include a content production module 130. The content providing system 100 may further include a control module 110, an authentication module 120, and / or a DB 140 according to an embodiment.

For example, the content providing system 100 may include only the content production module 130. In this case, the main body or other system may perform the functions of the control module 110 or the confirmation module 120.

The content providing system 100 may be implemented as any apparatus capable of performing communication with a user terminal 200 and having data processing capability for implementing the technical idea of the present invention. For example, the content providing system 100 may be implemented as a server for providing content to the terminal 200. The server, that is, the content providing system 100 may be a system in which software implemented to implement the technical idea of the present invention and hardware for driving the software are combined and implemented.

1, the terminal 200 is illustratively a desktop computer 210 or a smart phone 220. However, the terminal 200 may be any device capable of implementing the functions defined herein while performing communication with the content providing system 100 Any data processing device may be implemented.

For example, the type of the user content (or the type of partial content included in the user content) may be determined according to the characteristics (e.g., resolution of the display device, screen size, etc.) of the terminal 200.

According to an embodiment of the present invention, some of the above-described components may not necessarily correspond to components necessary for the implementation of the present invention. Also, according to an embodiment, It goes without saying that more components may be included.

The plurality of content types produced by the content providing system 100 include a text type, a graph, a table type, and / or an image type. That is, each partial content production module can produce the same information in these various types.

The text type may also include a title type, a summary type including only keywords, a descriptive type, and / or an outline type, as will be described later. In order to produce partial content for each content type, each of the partial content production modules may employ various methods capable of producing a predetermined formatted content such as a predetermined template or a regular expression. For example, in FIG. 4 to be described later, T1 may be a title or keyword summary type, T2, T3 may be a narrative type, and T4 may be an overview type.

Also, T5 may be partial content of a graph or table type. Also, T6 may be partial content of the image type. The content of the table or table type, the partial content of the image type may be of a different type, that is, a composite type including partial information of a text type, a graph or a table type, and an image type.

In this specification, a text type, a graph or a table type, an image type, and the like mean the type in which contents are produced, and not the format of a file transmitted to a user. The average expert in the technical field of the present invention easily You will be able to reason. That is, text type information may be produced in an image file format.

The content providing system 100 may include hardware resources and / or software necessary for implementing the technical idea of the present invention, and the term 'one physical device' or 'one device' no. That is, the content providing system 100 may mean a logical combination of hardware and / or software provided to implement the technical idea of the present invention. If necessary, the content providing system 100 may be installed in a separate apparatus, The present invention may be embodied as a set of logical structures for realizing the technical idea of the present invention.

In this specification, a module may mean a functional and structural combination of hardware for carrying out the technical idea of the present invention and software for driving the hardware. For example, the module may refer to a logical unit of a predetermined code and a hardware resource for executing the predetermined code, and it does not necessarily mean a physically connected code or a kind of hardware But can be easily deduced to the average expert in the field of the present invention.

The control module 110 may perform functions of other components included in the content providing system 100 such as the confirmation module 120, the content production module 130, and / or the DB 140, And / or resources.

The confirmation module 120 can confirm the content needs of the user. For this, the confirmation module 120 may receive a content need from the user's terminal 200. [ Alternatively, the content need may include a type of content and / or content (e.g., content) that is recognized through the tendency of the user, the consumption pattern of the content, and the like that are confirmed by the confirmation module 120 even if there is no explicit request or setting from the user terminal 200 And the like.

The content needs may include information desired by the user. For this, the confirmation module 120 may provide a predetermined UI (e.g., a bulletin board, a menu, etc.) to the terminal 200, and the user may receive a content need including desired desired information through the UI And output it to the confirmation module 120. Or the desired information may be automatically confirmed in a predetermined manner (for example, a past content consumption history, etc.) as described above.

The content need may include desired information that can specify what information the user desires to receive. Then, the content production module 130 can confirm desired information and produce content including the desired information.

Then, the control module 110 may provide the content produced by the terminal 200. In order to provide the content, the control module 110 may use a message such as a push message, e-mail, chatbot, SMS, or MMS, or may provide the content using a predetermined communication protocol. Alternatively, the control module 110 may upload the content to a predetermined Web / App service page and cause the terminal 200 to receive the content via the service page.

Meanwhile, the content needs may specify the content type desired by the user. In this case, although the content providing system 100 is capable of producing a plurality of content types, the content providing system 100 may not produce partial content using a plurality of content types, but may produce content only with a content type requested by a user.

The content needs may include information on conditions. Then, when the condition is satisfied, the information having meaning can be the desired information. The information on the condition may include information on a target condition that the target and the target should satisfy.

The target may be an object of interest to the user. For example, when the technical idea of the present invention is applied to financial products such as stocks, the target may be a specific item or a specific financial product.

Or the target condition may be a situation where the target is faced. For example, when a specific event such as a significant increase in trading volume or a condition or situation of a market, a specific stock, or a financial product (for example, a stock price falls or rises above a certain level or an institutional investor or a foreigner buys, Etc.) may be the target condition.

According to an embodiment, when the target is specified, the content providing system 100 may apply the target condition or provide the desired information not only to the target but also to the similar target classified as related to the target. For example, if a particular item is a target, the other item defined as having a significant level of association with the specific item may be a similar target. In this case, the content providing system 100 may provide not only the condition for the target but also the information about the target, even when the condition for the similar target is satisfied.

The content need may be the user's explicit request to provide the desired information or the automatically recognized information when the user is interested in the situation defined by the user.

The desired information does not necessarily have to be information related to the target, and information about a similar target that the user has determined to be related to the target may be provided as the desired information as described above.

By allowing the user to express the conditional content needs in this way, it is possible to avoid the content from being delivered unnecessarily or at a point of no interest, and to provide meaningful contents only in a situation that the user actually wants, It is effective.

When the content requirement including the condition is received, the content production module 130 may monitor whether the target included in the content need satisfies the target condition. And if the target satisfies the target condition, generate the content including the desired information.

For example, if a particular item (target) achieves quarterly sales of 10 billion won (target condition), it may be conditional content needs to inform the profit growth rate (hope information) of the particular item in recent quarters. Such a content need may be a case where it is judged that the desired information is worthwhile information that the user needs to check before the target condition is satisfied. This may be the case where the user determines that the target or the desired information is not highly valuable information if the target condition is not satisfied.

The user can define content needs in various ways, and the content providing system 100 can produce the user content meeting the various content needs at a suitable time and provide the user content to the user terminal 200.

Meanwhile, the content production module 130 included in the content providing system 100 according to the technical idea of the present invention includes a plurality of configurations for professionally producing specific types of information, It can also be produced by extracting or reconstructing only information.

The content production module 130 may selectively generate at least one partial content of a certain type produced by each of the components, thereby producing the content. The selection of the partial content may be information corresponding to the desired information included in the content needs.

To this end, the content production module 130 includes a plurality of partial content production modules 131 and a combination module 133.

Each of the partial contents production modules 131 can produce a predetermined kind of information, that is, predetermined partial contents. Then, the combining module 133 can select which of the produced partial contents to include in the contents.

Each of the partial content production modules 131 may generate a predetermined partial content, and may produce the predetermined partial content as a plurality of content types. That is, information having substantially the same meaning, that is, partial contents, can be produced in a plurality of different types.

These examples will be described with reference to FIG.

FIG. 3 is a view for explaining a concept of producing a plurality of partial content contents types for each module according to an embodiment of the present invention.

Referring to FIG. 3, each of the partial content production modules 131 may generate a predetermined type of information, i.e., partial contents (e.g., Factor 1 to Factor 4), as shown in FIG. For example, the first partial content production module may produce only the first partial content (e.g., Factor 1). Also, the second partial content production module may produce only the second partial content (e.g., Factor 2).

Only the partial contents corresponding to the desired information among the partial contents production modules 131 may be produced and the produced partial contents may be included in the contents to produce the contents.

According to another example, each of the partial content production modules 131 may generate information of a predetermined type, that is, partial content, in advance. In this case, pre-produced partial contents may be candidate partial contents (e.g., Factor 1 to Factor 4).

Then, the combining module 133 can produce the content by selecting at least one of the produced candidate partial contents (hereafter referred to as selected partial contents) and including it in the contents.

Meanwhile, as described above, each of the partial contents production modules 131 may generate predetermined partial contents as a plurality of types.

For example, the first partial content production module may produce the partial content of the factor 1 as the first type (type 1) to the fifth type (type 5). Also, the second partial content production module may generate the partial content of the factor 2 from the first type (type 1) to the fifth type (type 5), and the third partial content production module may generate the partial content, Type 1 to type 5 and the fourth partial content production module may produce the partial content of Factor 4 as the first type (type 1) to the fifth type (type 5), respectively .

Then, as shown in FIG. 3, the partial contents for each content type (for example, F1T1 is the first type first partial content, F2T1 is the first type second partial content, F1T2 is the second type first partial content) And may be stored in the DB 140 in advance.

Then, the combining module 133 can produce user contents by selecting at least one of the partial contents per candidate content type.

Of course, the combination module 133 may select the partial content, and then select the content type corresponding to the partial content, thereby specifying the partial content according to the desired candidate content type.

In this manner, for example, the content production module 130 may produce the first content 10 to the fourth content 40, and the first content 10 may include partial content F1T1, F3T1, F4T1). The second content 20 may include partial contents F1T3 and F2T3 of two candidate content types. The third content 30 may include one partial content F3T1 for each candidate content type. The fourth content 40 may include three candidate content types F2T3, F5T1, and F1T2.

An example of different types of partial contents and corresponding partial contents that each of the partial contents production modules 131 can produce will be described with reference to FIG.

FIG. 4 is a view for explaining contents types of partial contents and corresponding partial contents produced for each module according to an embodiment of the present invention.

Referring to FIG. 4, the first partial content produced by the first partial content production module may be 'annual performance' of a specific item as shown in FIG. Also, the second partial content produced by the second partial content production module may be a 'quarterly performance' of a particular item. Also, the third partial content produced by the third partial content production module may be a 'valuation' of a particular item. In addition, the fourth partial contents produced by the fourth partial contents production module may be 'supply and demand' of a specific item as shown in FIG.

And each of the partial contents may be represented by a different content type (e.g., T1 to T6, etc.) as shown in FIG.

For example, the first content type T1 may be a keyword-based summary type, the second content type T2 and the third content type T3 may be description types of different contents according to the corresponding partial contents (annual performance) . The fourth content type T4 may be an outline type that expresses the second content type and the third content type in an outline manner, the fifth content type may be a table or a graph type, the sixth content may be an image type Lt; / RTI >

As described above, each of the content types may represent different contents corresponding to the partial contents, or may represent different contents from other contents types while corresponding to the partial contents. The content and format for each content type can be defined in various ways, and in any case, as described above, the content can be included in the content in units of partial content for each content type.

Meanwhile, the combination module 133 included in the content production module 130 may select the partial content according to the desired information included in the content need.

Various contents can be selected from among the selected partial contents, that is, the selected partial contents.

According to an example, when the same information is different from each other, for example, in the case of selecting either a keyword-based summary type, a descriptive type describing it in a narrative form, or a table or graph type or an image type, 133 may analyze the user's content consumption pattern and automatically determine the content type based on the analyzed consumption pattern.

The content consumption pattern may mean a meaningful behavior pattern in which the user acts according to the content type. For example, when a specific user displays the same information in a second type rather than in the first type, the user may view the content for a longer time or add a click. Various behaviors such as consumption time per content type or behaviors expressing interest (e.g., clicks, zoom attempts, consumption of link information, etc.) can be collected as a content consumption pattern. To this end, the terminal 200 may be provided with software for collecting such consumption patterns. Or simply a socially statistically significant user's information (e.g., age, gender, region, etc.) and the user's preferred content type categorized by these characteristics may be examined in advance.

An example of collecting a content consumption pattern and adaptively selecting a content type will be described with reference to FIG.

FIG. 5 is a view for explaining a concept of customizing a content type according to consumption patterns according to an embodiment of the present invention. For convenience of explanation, it is assumed that only one partial content is included in the content.

Referring to FIG. 5, the content providing system 100 may provide the first content C1 of the first user to the terminal 210 of the first user as an A type (S100). Also, although not shown, the terminal 210 may further provide the same content or different contents in various content types.

The terminal 220 of the second user may provide the second content C2 with the B type and may provide the same content or different contents with various content types.

The terminal 210 of the first user may consume various contents including the first contents C1 and the terminal 220 of the second user may consume various contents including the second contents C2 (S120, S130).

Consumption patterns P1 and P2 according to the consumption of the contents can be collected at the respective terminals 210 and 220 (S140 and S141).

Then, the content providing system 100 may collect various Consuming Patterns (CP) for each collected content type, and accordingly, it can be assumed that a specific user prefers a specific content type (S150, S151).

The content providing system 100 then provides the estimated content Ctype to the third content C3 to be provided to the terminal 210 of the first user and provides the fourth content Ctype to the terminal 220 of the second user (C4) can be provided as an estimated Dtype (S160, S161)

Of course, the content consumption pattern for each user may be changed thereafter, and the content type selected when the specific content is provided to the user may be changed accordingly.

In any case, according to the technical idea of the present invention, even if the same partial content is included in the content for each user, each partial content may have different content types for each user.

According to another embodiment, the content type may be changed according to the type of the terminal and / or the channel to provide the content to the user. For example, the type of terminal may be classified according to the performance or size of the display device, and the content type may be adaptively selected automatically. Alternatively, the content type may be adaptively selected depending on whether the providing channel of the content is provided through a specialized application, whether the content is provided via e-mail, or whether the content is provided via a push message.

Accordingly, it is possible to select an adaptive content type according to a terminal or a channel, thereby effectively consuming content.

According to an embodiment, the content providing system 100 may include a processor and a memory for storing a program executed by the processor. The processor may include a single-core CPU or a multi-core CPU. The memory may include high speed random access memory and may include non-volatile memory such as one or more magnetic disk storage devices, flash memory devices, or other non-volatile solid state memory devices. Access to the memory by the processor and other components can be controlled by the memory controller. Here, when the program is executed by a processor, the program may cause the content providing system 100 according to the present embodiment to perform the above-described content providing method.

A content providing method according to an exemplary embodiment of the present invention may be implemented as a computer-readable program command and stored in a computer-readable recording medium. A control program and a target program according to an embodiment of the present invention may also be stored in a computer Readable recording medium. A computer-readable recording medium includes all kinds of recording apparatuses in which data that can be read by a computer system is stored.

Program instructions to be recorded on a recording medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of software.

Examples of the computer-readable recording medium include magnetic media such as a hard disk, a floppy disk and a magnetic tape, optical media such as CD-ROM and DVD, a floptical disk, And hardware devices that are specially configured to store and execute program instructions such as magneto-optical media and ROM, RAM, flash memory, and the like. The computer readable recording medium may also be distributed over a networked computer system so that computer readable code can be stored and executed in a distributed manner.

Examples of program instructions include machine language code such as those produced by a compiler, as well as devices for processing information electronically using an interpreter or the like, for example, a high-level language code that can be executed by a computer.

The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

It will be understood by those skilled in the art that the foregoing description of the present invention is for illustrative purposes only and that those of ordinary skill in the art can readily understand that various changes and modifications may be made without departing from the spirit or essential characteristics of the present invention. will be. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. For example, each component described as a single entity may be distributed and implemented, and components described as being distributed may also be implemented in a combined form.

It is intended that the present invention covers the modifications and variations of this invention provided they come within the scope of the appended claims and their equivalents. .

Claims (14)

The content providing system producing content from a plurality of content types from predetermined equal data; And
Wherein the content providing system generates user content using at least one of the plurality of content types,
Wherein the plurality of content types include:
A content of a text type, a graph, a table type, or an image type generated from the data; and at least content of a graph, a table type, or an image type.
The content providing method according to claim 1,
Selecting at least one selected content type among the plurality of content types,
Wherein the step of generating the user content using at least one of the plurality of content types produced by the content providing system comprises:
And producing the user content including content corresponding to the selected content type.
Confirming the content needs of the user by the content providing system;
The content providing system producing content from a predetermined number of identical content data items corresponding to the content needs of the user, with a plurality of content types;
The content providing system selecting at least one selected content type among the plurality of content types; And
And producing and providing the user content including content corresponding to the selected content type selected,
The selected content type includes:
At least one of a text type, a graph, a table type, or an image type content generated from the data,
The content needs include:
A specific target that the user is interested in, a condition that the specific target is satisfied, or a desired information desired by the user when the condition is satisfied.
Confirming the content needs of the user by the content providing system;
The content providing system producing content with a predetermined content type corresponding to the content needs of the user; And
And producing the content including the produced content and providing the content to a user,
The content type may include:
At least one of a text type, a graph type, a table type, and an image type content generated from predetermined raw data corresponding to the content needs of the user,
The content needs include:
A specific target that the user is interested in, a condition that the specific target is satisfied, or a desired information desired by the user when the condition is satisfied.
The content providing method according to claim 1 or 3,
Each of the plurality of partial content production modules included in the content providing system producing candidate content; And
Further comprising the step of selecting the selected content to be included in the user content among the plurality of candidate contents produced by the content providing system.
The method as claimed in claim 2 or 3, wherein the step of the content providing system selecting at least one selected content type among the plurality of content types comprises:
Wherein the content providing system includes setting information set by the user or content consumption pattern-content consumption pattern of the user includes a user behavior pattern for each content type or a type of terminal .
A computer program installed in a data processing apparatus and recorded on a recording medium for performing the method according to any one of claims 1 to 4.
A partial content production module for producing content from a predetermined same data to a plurality of content types; And
And a combination module for producing user contents by using at least one of contents corresponding to the plurality of content types produced,
Wherein the plurality of content types include:
A content of a text type, a graph, a table type, or an image type generated from the data; and at least content of a graph, a table type, or an image type.
9. The apparatus of claim 8,
Selecting at least one selected content type among the plurality of content types, and producing the user content including content corresponding to the selected selected content type.
A confirmation module for confirming the content needs of the user;
The content generation apparatus according to claim 1, further comprising: a content generation unit configured to generate content from a predetermined plurality of content types corresponding to the content needs of the user and to generate at least one selected content type among the plurality of content types, A content generation module for generating the user content including the content corresponding to the content; And
And a control module for providing the produced user contents to the user,
The selected content type includes:
At least one of a text type, a graph, a table type, or an image type content generated from the data,
The content needs include:
A specific target that the user is interested in, a condition that the specific target is satisfied, or a desired information desired by the user when the condition is satisfied.
A confirmation module for confirming the content needs of the user;
A content production module for producing content with a predetermined content type corresponding to the content needs of the user and producing user content including the produced content; And
And a control module for providing the produced user contents to the user,
The content type may include:
At least one of a text type, a graph type, a table type, and an image type content generated from predetermined raw data corresponding to the content needs of the user,
The content needs include:
A specific target that the user is interested in, a condition that the specific target is satisfied, or a desired information desired by the user when the condition is satisfied.
11. The content providing system according to claim 8 or 10,
And a plurality of partial contents production modules including the partial contents production module,
Each of the plurality of partial content production modules generates candidate contents,
The combination module comprises:
And selects a selected content to be included in the user content among a plurality of candidate contents produced.
[11] The method of claim 8 or 10,
Wherein the setting information set by the user or the content consumption pattern-content consumption pattern of the user includes a user behavior pattern for each content type, or determines a selected content type according to the type of terminal.
A processor; And
A memory for storing a computer program executed by the processor,
The computer program, when executed by the processor, causes the method according to any one of claims 1 to 4 to be performed.

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