KR20190048586A - Method for simultaneous prioviding of multiple television home shopping broadcast contents which enables real time user iparticipation - Google Patents

Abstract

The present invention relates to a method for providing a home shopping broadcast broadcasted through a TV. According to the present invention, a method for simultaneously providing multiple pieces of TV home shopping broadcast content that a viewer can participate in real time simultaneously displays broadcast content for two or more products on a TV screen through one channel and introduces a game element for displaying an evaluation for each product performed by viewer participation together with the broadcast content so as to more interestingly configure a TV home shopping program. Therefore, the ratings of a home shopping broadcast can be increased, and the viewer can obtain as many benefits as possible.

Description

[0001] METHOD FOR SIMULTANEOUS PRIVIDING OF MULTIPLE TELEVISION HOME SHOPPING BROADCAST CONTENTS WHICH ENABLES REAL TIME USER IPARTICIPATION [0002]

The present invention relates to a home shopping broadcast, and more particularly, to a method for constructing an interactive data broadcast capable of participating in a viewer.

The TV medium is basically a passive medium. This is because the viewer obtains the information unilaterally through the video broadcast on the TV. Therefore, TV home shopping broadcasting which is broadcasted through TV is inherently passive. In TV home shopping broadcasts, broadcasts for scheduled products flow out at fixed times. Viewers just watch the home shopping broadcast, if they like the product is to call and order. If you use PC or smartphone, you can compare the prices of the same products using price comparison sites, or compare and search similar products. TV home shopping broadcasting is an extremely passive shopping method.

In order to solve such a passive problem, a variety of two-way broadcasts have been attempted. The invention disclosed in Korean Patent Laid-Open Publication No. 10-2014-0012468 further provides information on a product being broadcasted on a TV home shopping using a user's mobile device . However, such an attempt is still a passive method of inquiring only the products of home shopping broadcasts, and there is a further inconvenience that a user's mobile device is required in addition to a TV for product information inquiry.

Data broadcasting is bi-directional and evolves into a technology environment in which viewers can participate. However, if a piece of broadcast content is being broadcast on TV, viewers are forced to choose either the broadcast or the channel. Other broadcast contents can not be compared and viewed on the same channel. Even if you participate in broadcasting, it is limited to specific contents that are being broadcasted.

The inventors of the present invention have made efforts to change a passive conventional TV home shopping broadcast into an active TV home shopping broadcast capable of participating more actively and succeeded in realizing a new element in a data broadcasting home shopping after many attempts .

It is an object of the present invention to provide a TV home shopping broadcasting method in which broadcast contents for a plurality of products are simultaneously provided in one channel and active real-time participation of the viewer is constituted by inevitable elements of the broadcasting contents.

The home shopping broadcasting method of the present invention not only improves the passive broadcasting viewing method of the related art but also introduces a game element which induces the interest of the viewer to induce the participation of viewers to make the TV shopping broadcasting enjoyable, It is to increase the audience rating of broadcasting. Improving audience ratings is a direct factor in increasing product sales volume.

On the other hand, other unspecified purposes of the present invention will be further considered within the scope of the following detailed description and easily deduced from the effects thereof.

The present invention relates to a method for simultaneously providing a plurality of TV home shopping broadcast contents capable of real-time participation of viewers,

In displaying the images for a plurality of goods on the TV screen simultaneously, the benefit information for each of the two or more goods is overlaid on a separate area or product image from the product image of the TV screen, In the viewer evaluation area displaying the viewer's real-time evaluation of the product of the user,

In displaying the images for a plurality of goods on the TV screen simultaneously, the benefit information for each of the two or more goods is overlaid on a separate area or product image from the product image of the TV screen, In the viewer evaluation area displaying the viewer's real-time evaluation of the product of the viewer.

Preferably, the evaluation of the product may include counting the number selected for each product when the viewer selects one or more of the plurality of products, or adding the score inputted by the viewer for each product.

In addition, the viewer rating aggregate is displayed in real time, and compensation is provided to the viewer who participated in the evaluation.

According to the present invention, the broadcast contents for a plurality of products are simultaneously displayed on a home shopping broadcast, and the viewer's participation in the plurality of products is realized as a game element. Thus, It can lead to active participation. Therefore, according to the present invention, viewer's interest can be further increased, and since the seller can offer more commodity benefits according to the viewer's reaction, the effect of increasing viewer rating and increasing sales can be obtained.

There is also an advantage in broadening the selection of viewers in TV shopping.

On the other hand, even if the effects are not explicitly mentioned here, the effect described in the following specification, which is expected by the technical features of the present invention, and its potential effects are treated as described in the specification of the present invention.

FIG. 1 illustrates an exemplary configuration of an overall system in which a home shopping broadcasting providing method according to an embodiment of the present invention is performed.
FIG. 2 is a diagram illustrating an example of a configuration of a goods-introduction-image layer and a bidirectional application layer according to an embodiment of the present invention.
FIG. 3 is an example of a home shopping image in which a goods introduction video layer and a bidirectional application layer are integrated into one according to a preferred embodiment of the present invention.
4 is a diagram showing an example of a method for solving a sound collision when two or more commodity introduction scenes are displayed on one screen at the same time
FIG. 5 is a flowchart illustrating an overall process of a TV home shopping broadcast providing method according to a preferred embodiment of the present invention.
* The accompanying drawings illustrate examples of the present invention in order to facilitate understanding of the technical idea of the present invention, and thus the scope of the present invention is not limited thereto.

BRIEF DESCRIPTION OF THE DRAWINGS The above and other objects, features and advantages of the present invention will be more apparent from the following detailed description taken in conjunction with the accompanying drawings, in which: FIG. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may obscure the subject matter of the present invention.

Fig. 1 shows a system configuration example according to a preferred embodiment of the present invention. Three major elements of the invention are electronically related through the network. TV element, and viewer element, respectively. The broadcasting provider element is a te-commerce server-side element that provides a commodity item sold through a TV application, including a configuration for transmitting a shopping video through a data broadcasting provider channel. The TV element communicating wired or wireless with this server-side element is a TV-related electronic configuration (TV + set top box) in the viewer's area. The viewer element is a remote controller for displaying the intention of the viewer who watches the image transmitted through the TV and transmitting it to the TV element.

The TV shopping server 50 is a server of a business operator who operates and manages the tic commerce data broadcasting channel. The TV shopping server 50 includes a plurality of hardware / software devices. The hardware device includes one or more processor units, an electronic device including one or more memories, an image processing device, and the like. The software device transmits a home shopping broadcast image, which is prepared in advance on a viewer's TV screen through a channel Data management, data management, data processing, data transmission / reception, and the like related to the configuration for providing the product contents.

In particular, the TV application management 100 manages data displayed through the TV application of the set-top box 10 and transmits the application data including the TV schedule table to the set-top box 10.

The TV shopping server 50 of the present invention holds and manages a plurality of databases. The first database 51 stores image data related to a commodity item provided to a viewer. The second database 52 stores bi-directional application image data constituted by a layer different from the product image. The bi-directional application video data is changed in real time according to the viewer's reaction and is provided to the viewer. The third database 53 records and stores personal information about viewers using the channel. Such information includes set-top box ID, address, name, billing information, and purchase history information.

In addition, although not shown in the drawings, the TV shopping server of the present invention additionally has a plurality of databases. For example, there will be a database on charges, a database on log management, and a database on a schedule.

The TV 20 is connected to the set-top box 10 and communicates with the TV application management 100. The set-top box 10 may be externally connected to the TV 20 by a device having a separate housing. The set-top box 10 may also be embedded in the TV 20 in another embodiment. The TV application is installed in the set-top box 10. A TV program schedule, a shopping broadcast image, and other TV application data are displayed on the screen by a TV application executed when a viewer accesses the TV shopping server 50 through a TV channel. In particular, the present invention features a configuration of a TV application user interface (TV App UI) displayed on a TV 20 screen.

FIG. 2 shows an example of a screen configuration in which game elements provided to viewers are combined according to a preferred embodiment of the present invention.

In the present invention, an image viewed by a viewer through a TV application is displayed as a single image by combining images of a product and images of bidirectional application data. 2 (a) is an example of an image layer for a product, and FIG. 2 (b) is an example of an image layer for bidirectional application data. In the present specification, an interactive application refers to an application that induces a viewer's participation and displays interactive contents whose contents change according to a viewer's participation.

The product introducing image layer 210 shown in FIG. 2 (a) is characterized in that an introductory image of a competitive product is displayed at the same time as a conventional home shopping image. With video stitching technology, two images can be implemented in one screen. It is also possible to prepare a product introduction video in which two competitive products appear on one screen in advance.

FIG. 2 (b) shows an example of a bi-directional application layer 220. The bidirectional application layer 220 can display various data updated through interactive communication with a viewer. The benefit area 222 at the time of purchase of goods, the viewer real time participation area 224, the viewer evaluation area 226 And the like are included in the bi-directional application layer 220.

Fig. 3 shows an example of a screen configuration in which a product introduction video layer and an application layer are combined to form one video.

The product introduction video layer 310 may display information such as a product specification, a model name, a price, a manufacturer, and the like as an introduction image of a product in the same manner as a conventional home shopping image. However, it is different from the conventional home shopping image that two or more competitive products are displayed at the same time.

The bi-directional application layer may include a benefit providing area 322, a viewer participating area 324, a viewer rating area 326, and the like.

The benefit offering area 322 indicates the benefits that the seller can provide. When purchasing, it can induce viewers to purchase by giving the viewer benefits such as presenting gifts, price discounts, coupons, reserves, rocket ships, and free shipping. In addition, since the merchandise supplier 310 provides different benefits for each merchandise of the merchandise introduction video layer 310, the merchandise merchandiser compete with the partner supplier for better evaluation than the competitor merchandise, It has the effect of getting better benefits.

The benefit providing area 322 can be updated according to the viewer's reaction. A viewer can select a product by an evaluation of the product itself, but can also select a product by a benefit, so a product supplier adjusts the benefit to obtain a good viewer rating. For example, a supplier with a relatively low score may try to get a higher score for a viewer by providing more benefits, such as an additional discount on the product or additional deposit.

The viewer participating area 324 is an area for the viewer to input the product introduction image and the evaluation about the product after viewing the offer benefit. The viewer selects relatively better goods using the remote controller, and the TV shopping server 50 compiles the scores and displays the score for each merchandise on the viewer evaluation area 326. The viewer participating area 324 may be configured to select one of two or more products such as "select" and "like" (324), or a method 325 of inputting the number of stars or score have.

The viewer evaluation area 326 is configured for each of two or more items introduced on the TV screen. For example, when two goods are introduced and competing, the evaluation of the first product and the evaluation of the second product are respectively performed, and the numbers or scores selected by the viewer are aggregated and the viewer evaluation area 326 ) And the viewer evaluation area for the second product.

4 is an example of a method for solving a sound collision when two or more commodity introduction scenes are displayed on one screen at the same time.

When introducing two or more product introduction images on one screen, it is not a problem to divide the screen into two or more areas and play the product introduction image in each area, but the sound can not distinguish the areas, and at the same time, When one of the two sounds, the viewer becomes unable to distinguish.

Therefore, according to the present invention, as shown in FIG. 4, when a viewer selects a product area using the left / right keys of the remote controller and moves the focus, only the sound corresponding to the focused screen is reproduced Respectively. For example, if the focus is shifted to the region 410 for the product A in FIG. 4, only the sound for the product A is reproduced through the TV, and when the focus is shifted to the region 420 for the product B, It is the expression that only the reproduction is done. In order to realize this, a two player system and a DVD (Digital Versatile Disc) system can be used. The two-player system is a method in which the images of the merchandise A and the image of the merchandise B are simultaneously displayed on the merchandise A area 410 and the merchandise B area 420, respectively, and the sound of unfocused images is muted. In the DVD method, two images are edited in advance to make one image, and the sound is made into a multi-channel sound to reproduce the sound of the focused image. It is the same principle that Korean, English, Japanese, etc. are edited and stored as multi-channel sound from a DVD disc and only one sound is selected and played at the time of play. By playing only the sound corresponding to the focused image in this way, it is possible to prevent the collision due to the simultaneous reproduction of the sound corresponding to two or more images.

FIG. 5 is a flowchart illustrating an overall process of a TV home shopping broadcast providing method according to a preferred embodiment of the present invention.

First, the TV shopping server displays images of two goods - or three or more goods, which are competitors, on one screen (S510). It is of course possible to display the image of each product which has already been produced separately by dividing the region into images, or to separately produce an image in which two products are displayed on one screen and to display it on the TV screen.

After displaying the product introduction image, the benefit for the product is displayed in a superimposed manner on the product introduction image or in an area separate from the product introduction image (S520). Since the product introduction image and the product benefit are displayed in a combined layer, they can be changed in real time, unlike the predetermined product introduction image.

View products and view product benefits to determine which products are worth more to buy. The performance and the price of the product itself are also considered, but the benefits of the product, such as the discounted price and the gift items, will also be the criteria for determining the purchase. The viewer inputs the determination result into the viewer evaluation area (S530). The user can select a favorite product among the comparison target products, or enter the evaluation by inputting scores, stars, and the like for each of the comparison target products.

The TV shopping server aggregates the ratings input by the viewers watching the broadcast to display it on the TV through the interactive application layer (S540). Viewers may see ratings from other viewers on the TV, and viewers may decide to buy the product or consider changing the selection to another product.

Thereafter, until the program ends (S550), the merchandise benefit is updated and displayed, and the continuous evaluation is inputted from the viewer, and the evaluation display is repeated. When the real-time viewer evaluation information is updated, the seller updates the product benefit according to the viewer's rating and displays it (S520), thereby attempting to overturn the viewer's evaluation.

When the home shopping program using the game element is terminated, it is possible to induce viewers to participate in the evaluation by providing rewards to viewers selected through lottery among the viewers who have selected more commodities, Rise and sales volume can be expected together. The reward given to the viewer selected by the lottery may be various benefits such as a reserve, an additional discount coupon, a coupon for a coupon, and a gift item.

For reference, a TV home shopping broadcasting providing method capable of real-time participation of a viewer according to an embodiment of the present invention may be implemented in a form of a program command that can be executed through various computer means and recorded in a computer readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions recorded on the medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software.

Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CD-ROMs, DVDs, magneto-optical media such as floptical disks, A hard disk drive, a flash memory, and the like. Examples of program instructions include high-level language code that can be executed by a computer using an interpreter, as well as machine accords such as those produced by a compiler. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa

The scope of protection of the present invention is not limited to the description and the expression of the embodiments explicitly described in the foregoing. It is again to be understood that the present invention is not limited by the modifications or substitutions that are obvious to those skilled in the art.

Claims (3)

In a TV shopping program provided through one channel, the TV shopping server simultaneously provides information on a plurality of products,
In displaying the images for a plurality of goods on the TV screen simultaneously, the benefit information for each of the two or more goods is overlaid on a separate area or product image from the product image of the TV screen, In the viewer evaluation area displaying the viewer's real-time evaluation of the product of the user,
Wherein the TV shopping server receives evaluation information of N (N is an integer larger than 1) viewer input through a remote controller and displays the first or second goods through the viewer evaluation area. A method for simultaneously providing a plurality of TV home shopping broadcast contents capable of real time participation of viewers.
The method according to claim 1,
The evaluation of the product may include evaluating the number of items selected for each product when the viewer selects one or more of the plurality of products or summing the scores input by the viewer for each product. A method for simultaneously providing a plurality of TV home shopping broadcast contents.
In the first aspect,
The method comprising the steps of: displaying the aggregate viewer rating in real time and providing compensation to a viewer participating in the evaluation; and simultaneously providing a plurality of TV home shopping broadcasting contents capable of real-time participation of the viewer.

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